By SEMA News Editors

 

 

A first-time exhibitor explains how the free event transformed his SEMA Show strategy and ROI, plus direct access to Show organizers, networking and money-saving tips.

 

Exhibitors of the SEMA Show have a lot on their plates to prepare for the world's largest automotive trade show, November 3-6, in Las Vegas.

 

Between booth planning, lead generation, networking and navigating the Show floor, success and ROI come down to one thing: preparation.

 

That is exactly why the SEMA Show Exhibitor Summit exists.

 

The free-of-charge event gives new and returning exhibitors access to insider tips, suggestions and ideas on how to maximize their SEMA Show week. Sit down with the people who run the SEMA Show, learn what buyers and media respond to and find out exactly where exhibitors can save money on drayage, electrical and rigging.

 

Even better? Summit attendees also receive complimentary hotel accommodations (two nights, up to two company reps) and select meals.

 

Meet the Show team and get an early look at the newly remodeled Las Vegas Convention Center before it fills up in November. 

 

View the agenda and register at semashow.com/exhibitor-summit.

 

Ahead of the 2026 SEMA Show, SEMA News spoke with a first-time exhibitor in 2025, Alex Bohatiuk, about how attending the Summit changed the way his startup approached the Show. Bohatiuk is the founder and CEO of FixMyCarDude.com, an auto repair platform.

 

Following is an edited transcript for exhibitors to learn more about the SEMA Show Exhibitor Summit:

SEMA News: How did you first discover the SEMA Show?

Alex Bohatiuk of FixMyCarDude.com:

I'm the founder and CEO of FixMyCarDude.com, which is a complete auto repair platform that connects shop owners and customers on a single real-time platform.

 

The first thing I did was Google auto expos and car expos, and of course, SEMA showed up everywhere. After exploring it, I said, "You know what? The timing's perfect."

 

SN: When did you first hear about the SEMA Show Exhibitor Summit?

Bohatiuk:

When I signed up for a booth, admittedly, I had no idea there was a Summit. I started asking questions to my sales rep, who explained that it's almost like a dress rehearsal for what to expect. Attending the Summit made things easier. SEMA provided the lodging, a tight schedule, and everything was organized for us.

 

SN: Would you recommend the Summit to first-time exhibitors?

Bohatiuk:

It's a must. It's not even recommended. I would almost make the Exhibitor Summit mandatory if you want to be successful at the SEMA Show.

 

SN: Why was the Summit so valuable for your team?

Bohatiuk:

Failing to plan is planning to fail. After attending the Summit, I had a totally different perspective on how to prepare and plan for SEMA.  I don't know how you can do SEMA without attending the Summit.

 

SN: What was the biggest mindset shift you took away from the event?

Bohatiuk:

The biggest shift was realizing how fast things happen during SEMA Show week. You really need an organized plan with your team. One presenter at the Summit said something that really stuck with me: You don't have 20 minutes to spend with one person. You need to identify your ideal customer quickly.

 

SN: What did the Summit teach you about attracting the right attendees to your booth?

Bohatiuk:

We learned how important it was to identify our ideal customer.
 

For us, our ideal customer is independent repair shop owners, especially husband-and-wife-owned shops.
 

Once we understood the badge system and attendee categories better, we could focus our time more effectively, thanks to the Summit.

 

SN: Did the Summit change your strategy for the Show itself?

Bohatiuk:

Absolutely. We set a goal of 100 leads across the four days. On day one, we only had 14 leads. Then we met as a team and pivoted.

 

The next day, I got into a Ricky Bobby outfit, started taking photos with attendees and created a real buzz around our booth. We ended up with 37 leads that day. By the end of the week, we reached our goal easily. I don't think we would've known how to adapt that quickly if we hadn't attended the Summit.

 

SN: How did the Summit help improve your ROI?

Bohatiuk:

The Summit accelerated the learning curve and helped me understand what to expect in Vegas.

 

I also learned about real tools like Express Leads through Maritz. If I hadn't gone to the Summit, I wouldn't have known anything about it.

 

Instead of writing down contact information manually, we learned that exhibitors can scan badges in just a few seconds to capture a lead. We were able to review all our leads at the end of the day––that alone made a huge difference for us.

 

SN: What surprised you most about the Summit experience?

Bohatiuk:

The SEMA team really welcomed me. I felt like everyone was welcome, no matter what they were exhibiting or selling.

 

We became friends with people from seven or eight different automotive categories at the Summit. Those conversations gave us ideas we never would've thought about otherwise.

 

SN: What would you say to exhibitors considering attending the 2026 Summit?

Bohatiuk:

If you're serious about your business and you want to be successful, you've got to utilize all the tools. SEMA gives you a great starting tool with the Summit.

 

You can't just show up. You have to prepare, study and bring the right team.

 

Everyone's trying to succeed. We should make sure people have all the tools available to them––and the Summit does that in just two days.

 

---

Register to join the SEMA Show Exhibitor Summit in Las Vegas this June, and the SEMA team will have the rest covered. Exhibitors enjoy complimentary event registration, a two-night hotel stay (for up to two representatives from each exhibiting company) and select meals--all courtesy of SEMA.

 

 

View the agenda and register at semashow.com/exhibitor-summit.

 

Have questions about the Exhibitor Summit? Contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.

 

If you haven't heard, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that here, or visit semashow.com/exhibitor.

 

By SEMA News Editors

SEMA Garage's new partnership with BigRep America is bringing large-format 3D printing capabilities to members at the Diamond Bar, California, facility.  

 

It's no secret that desktop 3D printing is now a standard fixture in many product development workflows. The harder challenge for manufacturers is what happens when the part you need is too large to print in one piece. Traditional manufacturing can fill that gap, but tooling costs and lead times make low-volume production difficult to justify. Industrial large-format 3D printing, now available to SEMA members in SoCal, solves both.
 

Join SEMA Garage and BigRep on Tuesday, June 23, for a lunch-and-learn on large-format additive manufacturing at the SEMA Garage facility in Diamond Bar, California. This half-day session covers the three areas that matter most when evaluating large-format additive manufacturing for your operation.

 

• When Large-Format Makes Sense: When and why it makes sense to move from desktop to large-format--and what the real use cases look like.
• Designing for Additive Manufacturing: Designing parts that take full advantage of the format and the mistakes most teams make early on.
• Materials and Applications: How to choose the right material for common manufacturing applications so you can avoid costly trial and error.

 

Attendees can expect live demonstrations with the BigRep STUDIO.2 and direct access to the experts from BigRep for questions specific to your operations. The SEMA Garage team will be on hand to discuss how their product development services can support your work.

 

 

3D Additive Manufacturing Lunch-and-Learn:
Date: Tuesday, June 23
Time: 12:00 p.m.–4:00 p.m.
Location: SEMA Garage, 1577 Valley Vista Dr., Diamond Bar, CA 91765

 

Attendance is free. Space is limited--register to hold your spot.

 

SEMA Membership offers real savings, real benefits and real tools to help your business grow, like access to the countless SEMA Garage services and much more. Join SEMA today at sema.org/membership-business. 

 

By the SEMA Washington, D.C., office

 

 

Editor's Note: This story was originally published on February 25, 2025. Related articles include: 

• U.S. House Committee Advances Legislation to Enact Right-to-Repair Provisions (May 26, 2026)
• National Poll: More Than 70% of Voters Back Military Right to Repair, Modify (June 12, 2026)

SEMA, on behalf of the specialty automotive aftermarket industry and community of automotive enthusiasts nationwide, believes that individuals' right to repair and modify the vehicles they own is essential to a free nation and the future of the industry.  
 

New barriers, whether legal or technological, hinder vehicle owners' ability to work on their vehicles, seek repairs at independent automotive shops, and manufacture and install replacement and specialty parts, software and services to enhance their vehicles' safety, performance and comfort each year.
 

These barriers represent an ever-evolving challenge to vehicle owners and the thousands of businesses that make up the specialty automotive aftermarket industry, whose $337 billion annual economic impact is a core driver of the nation's economy.  
 

Historically, aftermarket modifications have been largely mechanical. However, modifying newer vehicles to improve performance, safety, reliability and appearance requires aftermarket businesses to access a vehicle's electronic control unit (ECU), on-board diagnostics systems (OBD) and advanced driver assistance systems (ADAS) to ensure it understands how the parts and products installed interact with OEM systems. Accordingly, it is imperative that OEM data from testing and system calibration is available and able to accommodate vehicle modifications to maintain the integrity and performance of safety systems after a vehicle has been modified.  
 

While many new ADAS features, such as lane-departure warning, lane-keep assist, forward-collision warning, and automatic emergency braking, come standard in the latest models of vehicles, the technology automakers employ to support these systems varies greatly by model and OEM. Currently, vehicle manufacturers are not required to provide full-vehicle lifecycle support, including instructions, application guides, proper mounting or functionality windows, or access to make changes outside of the original sensor location and configuration.  
 

This presents a challenge to correctly and safely calibrate ADAS and ensure optimal performance after basic modifications, such as installing larger tires and wheels, lift kits, lowering kits, bumpers, grilles, push bars, light bars, bike racks and winches.  
 

SEMA is committed to protecting the rights of vehicle owners and millions of automotive enthusiasts to choose where and with what parts and software their vehicles are repaired, customized and modified.  
 

It is imperative that any legislative, regulatory or industry standards or agreements adhere to the principles outlined below. While the REPAIR Act is designed to provide vehicle information and data to protect the future of the independent repair industry, the bill does not extend similar protections to individuals and businesses that modify and customize vehicles, nor does it provide access to the information needed to properly recalibrate ADAS systems after a vehicle has been modified.  
 

SEMA is neutral on the REPAIR Act and will advocate for expanding the legislation to protect the right to modify and customize vehicles. 
 

SEMA's support for any "right to repair" legislation is contingent upon meeting the aftermarket industry's needs in the following areas: 

• Access: As automotive technology continues to evolve, vehicle owners and the specialty automotive aftermarket industry, including businesses that manufacture and install specialty parts and software, must have access to the tools, repair procedures and information, configurable vehicle parameters, customization settings, software, technical and compatibility information, and wiring diagrams. Automakers must provide this access at fair and reasonable prices and subject to the same cryptographic or technological protections as their authorized dealers and service providers. 
• Calibration and recalibration: Specialty aftermarket businesses must have access to the information needed to calibrate and recalibrate vehicle systems, including ADAS, to ensure safe operation after a vehicle's ride height and profile is modified, or if the vehicle has been customized.  
• Elimination of barriers: Motor vehicle manufacturers must be prevented from using technological and legal barriers to limit aftermarket parts manufacturers, vehicle repairers, and businesses that modify or customize vehicles to manufacture or install aftermarket parts, services, and software needed to repair, customize, or modify a vehicle. 
• A level playing field: Vehicle owners, aftermarket parts manufacturers, diagnostic tool manufacturers, and motor-vehicle service businesses must have access to the same information and tools as OEM's authorized vehicle service providers. Along these lines, such access must be provided in the same manner, time, method, cost (must be fair and reasonable), content set, and subject to the same cryptographic or technological protections, as vehicle manufacturers' authorized vehicle service providers. 
• Owners' data rights: Vehicle owners must have the right to access their vehicle's safety and performance data and be able to share this information with the repairer or vehicle service provider of their choice. 
   

For more information, contact Eric Snyder at erics@sema.org. 

 

This story was originally published on February 25, 2025.

 

Image courtesy of Shutterstock | mpohodzhay
Image courtesy of Shutterstock | Tualek Photographer
 

By the SEMA Washington, D.C., office

 

 

Editor's Note: This story was originally published on February 25, 2025. Related articles include: 

• U.S. House Committee Advances Legislation to Enact Right-to-Repair Provisions (May 26, 2026)
• National Poll: More Than 70% of Voters Back Military Right to Repair, Modify (June 12, 2026)

SEMA, on behalf of the specialty automotive aftermarket industry and community of automotive enthusiasts nationwide, believes that individuals' right to repair and modify the vehicles they own is essential to a free nation and the future of the industry.  
 

New barriers, whether legal or technological, hinder vehicle owners' ability to work on their vehicles, seek repairs at independent automotive shops, and manufacture and install replacement and specialty parts, software and services to enhance their vehicles' safety, performance and comfort each year.
 

These barriers represent an ever-evolving challenge to vehicle owners and the thousands of businesses that make up the specialty automotive aftermarket industry, whose $337 billion annual economic impact is a core driver of the nation's economy.  
 

Historically, aftermarket modifications have been largely mechanical. However, modifying newer vehicles to improve performance, safety, reliability and appearance requires aftermarket businesses to access a vehicle's electronic control unit (ECU), on-board diagnostics systems (OBD) and advanced driver assistance systems (ADAS) to ensure it understands how the parts and products installed interact with OEM systems. Accordingly, it is imperative that OEM data from testing and system calibration is available and able to accommodate vehicle modifications to maintain the integrity and performance of safety systems after a vehicle has been modified.  
 

While many new ADAS features, such as lane-departure warning, lane-keep assist, forward-collision warning, and automatic emergency braking, come standard in the latest models of vehicles, the technology automakers employ to support these systems varies greatly by model and OEM. Currently, vehicle manufacturers are not required to provide full-vehicle lifecycle support, including instructions, application guides, proper mounting or functionality windows, or access to make changes outside of the original sensor location and configuration.  
 

This presents a challenge to correctly and safely calibrate ADAS and ensure optimal performance after basic modifications, such as installing larger tires and wheels, lift kits, lowering kits, bumpers, grilles, push bars, light bars, bike racks and winches.  
 

SEMA is committed to protecting the rights of vehicle owners and millions of automotive enthusiasts to choose where and with what parts and software their vehicles are repaired, customized and modified.  
 

It is imperative that any legislative, regulatory or industry standards or agreements adhere to the principles outlined below. While the REPAIR Act is designed to provide vehicle information and data to protect the future of the independent repair industry, the bill does not extend similar protections to individuals and businesses that modify and customize vehicles, nor does it provide access to the information needed to properly recalibrate ADAS systems after a vehicle has been modified.  
 

SEMA is neutral on the REPAIR Act and will advocate for expanding the legislation to protect the right to modify and customize vehicles. 
 

SEMA's support for any "right to repair" legislation is contingent upon meeting the aftermarket industry's needs in the following areas: 

• Access: As automotive technology continues to evolve, vehicle owners and the specialty automotive aftermarket industry, including businesses that manufacture and install specialty parts and software, must have access to the tools, repair procedures and information, configurable vehicle parameters, customization settings, software, technical and compatibility information, and wiring diagrams. Automakers must provide this access at fair and reasonable prices and subject to the same cryptographic or technological protections as their authorized dealers and service providers. 
• Calibration and recalibration: Specialty aftermarket businesses must have access to the information needed to calibrate and recalibrate vehicle systems, including ADAS, to ensure safe operation after a vehicle's ride height and profile is modified, or if the vehicle has been customized.  
• Elimination of barriers: Motor vehicle manufacturers must be prevented from using technological and legal barriers to limit aftermarket parts manufacturers, vehicle repairers, and businesses that modify or customize vehicles to manufacture or install aftermarket parts, services, and software needed to repair, customize, or modify a vehicle. 
• A level playing field: Vehicle owners, aftermarket parts manufacturers, diagnostic tool manufacturers, and motor-vehicle service businesses must have access to the same information and tools as OEM's authorized vehicle service providers. Along these lines, such access must be provided in the same manner, time, method, cost (must be fair and reasonable), content set, and subject to the same cryptographic or technological protections, as vehicle manufacturers' authorized vehicle service providers. 
• Owners' data rights: Vehicle owners must have the right to access their vehicle's safety and performance data and be able to share this information with the repairer or vehicle service provider of their choice. 
   

For more information, contact Eric Snyder at erics@sema.org. 

 

This story was originally published on February 25, 2025.

 

Image courtesy of Shutterstock | mpohodzhay
Image courtesy of Shutterstock | Tualek Photographer
 

By the SEMA Washington, D.C., office

 

 

Editor's Note: This story was originally published on February 25, 2025. Related articles include: 

• U.S. House Committee Advances Legislation to Enact Right-to-Repair Provisions (May 26, 2026)
• National Poll: More Than 70% of Voters Back Military Right to Repair, Modify (June 12, 2026)

SEMA, on behalf of the specialty automotive aftermarket industry and community of automotive enthusiasts nationwide, believes that individuals' right to repair and modify the vehicles they own is essential to a free nation and the future of the industry.  
 

New barriers, whether legal or technological, hinder vehicle owners' ability to work on their vehicles, seek repairs at independent automotive shops, and manufacture and install replacement and specialty parts, software and services to enhance their vehicles' safety, performance and comfort each year.
 

These barriers represent an ever-evolving challenge to vehicle owners and the thousands of businesses that make up the specialty automotive aftermarket industry, whose $337 billion annual economic impact is a core driver of the nation's economy.  
 

Historically, aftermarket modifications have been largely mechanical. However, modifying newer vehicles to improve performance, safety, reliability and appearance requires aftermarket businesses to access a vehicle's electronic control unit (ECU), on-board diagnostics systems (OBD) and advanced driver assistance systems (ADAS) to ensure it understands how the parts and products installed interact with OEM systems. Accordingly, it is imperative that OEM data from testing and system calibration is available and able to accommodate vehicle modifications to maintain the integrity and performance of safety systems after a vehicle has been modified.  
 

While many new ADAS features, such as lane-departure warning, lane-keep assist, forward-collision warning, and automatic emergency braking, come standard in the latest models of vehicles, the technology automakers employ to support these systems varies greatly by model and OEM. Currently, vehicle manufacturers are not required to provide full-vehicle lifecycle support, including instructions, application guides, proper mounting or functionality windows, or access to make changes outside of the original sensor location and configuration.  
 

This presents a challenge to correctly and safely calibrate ADAS and ensure optimal performance after basic modifications, such as installing larger tires and wheels, lift kits, lowering kits, bumpers, grilles, push bars, light bars, bike racks and winches.  
 

SEMA is committed to protecting the rights of vehicle owners and millions of automotive enthusiasts to choose where and with what parts and software their vehicles are repaired, customized and modified.  
 

It is imperative that any legislative, regulatory or industry standards or agreements adhere to the principles outlined below. While the REPAIR Act is designed to provide vehicle information and data to protect the future of the independent repair industry, the bill does not extend similar protections to individuals and businesses that modify and customize vehicles, nor does it provide access to the information needed to properly recalibrate ADAS systems after a vehicle has been modified.  
 

SEMA is neutral on the REPAIR Act and will advocate for expanding the legislation to protect the right to modify and customize vehicles. 
 

SEMA's support for any "right to repair" legislation is contingent upon meeting the aftermarket industry's needs in the following areas: 

• Access: As automotive technology continues to evolve, vehicle owners and the specialty automotive aftermarket industry, including businesses that manufacture and install specialty parts and software, must have access to the tools, repair procedures and information, configurable vehicle parameters, customization settings, software, technical and compatibility information, and wiring diagrams. Automakers must provide this access at fair and reasonable prices and subject to the same cryptographic or technological protections as their authorized dealers and service providers. 
• Calibration and recalibration: Specialty aftermarket businesses must have access to the information needed to calibrate and recalibrate vehicle systems, including ADAS, to ensure safe operation after a vehicle's ride height and profile is modified, or if the vehicle has been customized.  
• Elimination of barriers: Motor vehicle manufacturers must be prevented from using technological and legal barriers to limit aftermarket parts manufacturers, vehicle repairers, and businesses that modify or customize vehicles to manufacture or install aftermarket parts, services, and software needed to repair, customize, or modify a vehicle. 
• A level playing field: Vehicle owners, aftermarket parts manufacturers, diagnostic tool manufacturers, and motor-vehicle service businesses must have access to the same information and tools as OEM's authorized vehicle service providers. Along these lines, such access must be provided in the same manner, time, method, cost (must be fair and reasonable), content set, and subject to the same cryptographic or technological protections, as vehicle manufacturers' authorized vehicle service providers. 
• Owners' data rights: Vehicle owners must have the right to access their vehicle's safety and performance data and be able to share this information with the repairer or vehicle service provider of their choice. 
   

For more information, contact Eric Snyder at erics@sema.org. 

 

This story was originally published on February 25, 2025.

 

Image courtesy of Shutterstock | mpohodzhay
Image courtesy of Shutterstock | Tualek Photographer
 

From the SEMA Washington, D.C., office

 

Editor's Note: This story was originally published on May 19, 2026. A more recent story is available.

 

Leno's Law has cleared another major hurdle.
 

Authored by Senators Dave Cortese and Shannon Grove, SB 1392 has passed the Senate Appropriations Committee and now heads to the California Senate floor for a full vote. 
 

Are you in California? Tell your Senator to vote YES on Leno's Law; it only takes a minute!
 

Leno's Law creates a narrow, phased-in, collector-only pathway to a smog-check exemption for certain older vehicles. The bill starts with vehicles manufactured before the '81 model year and gradually expands, reaching vehicles manufactured before the '86 model year by 2032. Importantly, it does not change the existing pre-1976 exemption already in law.  
 

Leno's Law is designed to focus on true collector vehicles--those used primarily for shows, parades, charitable functions and historical exhibitions--rather than as an owner's primary mode of transportation. 
 

The Appropriations Committee amended the bill, adding a new requirement that the vehicle be used on a limited basis. To qualify, the owner would need to either provide DMV with proof of collector car insurance at registration or use a future DMV process to show the vehicle is driven fewer than 1,000 miles per year. 
 

Now that Leno's Law has passed Senate Appropriations, it moves to the Senate floor for a vote. Floor votes can happen quickly, and every message helps lawmakers understand that this issue matters to enthusiasts and the small businesses that support them.  
 

SEMA has been hard at work gathering support from the automotive community and a big thank you goes out to Chris Jacobs and Carmen Vera (Pasadena Classic Car) for using their platforms to highlight why Leno's Law matters. 
 

🎞️ VIDEO: Watch Chris Jacobs and Carmen Vera's message on Leno's Law below: 

 

For more information on how to support Leno's Law and to stay updated on its progress, contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org. Sign up for SEMA Action updates at semahq.org. 

 

From the SEMA Washington, D.C., office

 

Editor's Note: This story was originally published on May 19, 2026. A more recent story is available.

 

Leno's Law has cleared another major hurdle.
 

Authored by Senators Dave Cortese and Shannon Grove, SB 1392 has passed the Senate Appropriations Committee and now heads to the California Senate floor for a full vote. 
 

Are you in California? Tell your Senator to vote YES on Leno's Law; it only takes a minute!
 

Leno's Law creates a narrow, phased-in, collector-only pathway to a smog-check exemption for certain older vehicles. The bill starts with vehicles manufactured before the '81 model year and gradually expands, reaching vehicles manufactured before the '86 model year by 2032. Importantly, it does not change the existing pre-1976 exemption already in law.  
 

Leno's Law is designed to focus on true collector vehicles--those used primarily for shows, parades, charitable functions and historical exhibitions--rather than as an owner's primary mode of transportation. 
 

The Appropriations Committee amended the bill, adding a new requirement that the vehicle be used on a limited basis. To qualify, the owner would need to either provide DMV with proof of collector car insurance at registration or use a future DMV process to show the vehicle is driven fewer than 1,000 miles per year. 
 

Now that Leno's Law has passed Senate Appropriations, it moves to the Senate floor for a vote. Floor votes can happen quickly, and every message helps lawmakers understand that this issue matters to enthusiasts and the small businesses that support them.  
 

SEMA has been hard at work gathering support from the automotive community and a big thank you goes out to Chris Jacobs and Carmen Vera (Pasadena Classic Car) for using their platforms to highlight why Leno's Law matters. 
 

🎞️ VIDEO: Watch Chris Jacobs and Carmen Vera's message on Leno's Law below: 

 

For more information on how to support Leno's Law and to stay updated on its progress, contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org. Sign up for SEMA Action updates at semahq.org. 

 

By SEMA News Editors

 

 

The following candidates are vying for a seat on the SEMA Board of Directors:

 

Board Seat Candidates (1 Seat)

• Mike Anderson, Collision Advice
• Jeff Hermann, MagnaFlow Group

 

Voting will take place online now through May 26 and is open to current SEMA-member companies. Votes must be cast by each company's primary contact. Details on the upcoming election will be sent to the member company's designated primary contact. Winners will be announced by June 9.

 

Learn more about the candidates.

 

Want to vote but not yet a SEMA member? Learn more at sema.org/membership-business.

 

Got a Question? Reach Out

Call: 240-ASK-SEMA (240-275-7362)
Email: customercare@sema.org

 

By Ashley Reyes

 

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is hosting a virtual Coffee and Conversation on evolving consumer trends on Thursday, June 4, at 9:00 a.m. PDT/12:00 p.m. EDT. 

WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. This session will focus on evolving consumer trends in the wheel, tire, suspension and brake landscape.
 

The session will be led by Alissa Maffett, vice president of strategy at Jackson Marketing; Alex Martini, owner at MetaMartini; and Jason Weidman, brand manager, wheels at The Wheel Group. Together, they will share insight into current purchasing behaviors, including how pricing pressures and fuel-cost fluctuations influence buying decisions, product selection and upgrade timing.
 

Topics include:

• Who today's consumer is.
• How buyer profiles have shifted in recent years.
• What buyer profile shifts mean for manufacturers, retailers and installers.
• Changes in where consumers are making purchases--both online and in-store.
• How purchasing shifts impact sales strategies and customer engagement.

If you are responsible for reaching and advertising to today's consumer, this session will provide the insights needed to meet customers where they are and adapt messaging to align with current expectations.
 

Unlike webinars, where there is little time for interaction, Coffee and Conversations are designed to encourage open dialogue, shared experiences and practical takeaways in a relaxed, peer-driven environment.
 

Join the conversation.

 

Feed image courtesy of Shutterstock 

 

From the SEMA Washington, D.C., office

 

 

The court's tariff decision may bring short-term financial relief to some aftermarket companies through refunds, but uncertainty remains as appeals move forward.

 

The U.S. Court of International Trade (CIT) recently ruled that President Trump's application of 10% universal tariffs imposed earlier this year under Section 122 of the Trade Act of 1974 is unlawful and exceeded the authority granted to the executive branch by Congress.

 

In a 2-1 decision, the CIT ruled that the tariffs were invalid and not allowed by law. However, the U.S. Department of Justice appealed the ruling, so the decision is now on hold until the U.S. Court of Appeals for the Federal Circuit makes a final decision.

 

The Section 122 tariffs were implemented after the Supreme Court struck down the administration’s tariffs imposed under the International Emergency Economic Powers Act (IEEPA) in February. The Supreme Court's ruling triggered a sweeping federal refund process for importers that had paid duties under the now-invalidated IEEPA tariffs.  

 

Refunds Begin 

Businesses across the country have begun receiving tariff refunds from U.S. Customs and Border Protection (CBP). The first wave of reimbursements began hitting company accounts this week, with more than 330,000 importers potentially eligible for repayment tied to approximately $166 billion in collected duties. According to the U.S. Customs and Border Protection (CBP), they have processed more than $35 billion in IEEPA refunds on more than 8 million entries to date. 

 

How to File for a Refund 

CBP officially launched Phase 1 of its new Consolidated Administration and Processing of Entries (CAPE) process for refunding tariffs collected under the International Emergency Economic Powers Act (IEEPA) on April 20. While the rollout is a major step toward returning duties to importers, the initial phase is intentionally limited in scope and applies only to straightforward claims. 

 

Under Phase 1, CBP is only accepting refund requests for entries liquidated within the past 80 days, aligning with the agency's 90-day voluntary reliquidation authority. Importers of record and authorized customs brokers can submit claims through the CAPE Claim Portal by uploading eligible entries via CSV file. Once validated, CAPE will remove applicable IEEPA tariff classifications, recalculate duties and process refunds through CBP's Automated Commercial Environment (ACE), with interest paid where applicable. However, CBP estimates even simple claims could take 60–90 days to process. 

 

Not all entries qualify during this first phase. CBP is excluding entries tied to reconciliation filings, drawback claims, protests, antidumping or countervailing duties, and entries lacking ACE liquidation status. "Finally liquidated" entries also appear to be excluded for now and may need to wait for future CAPE phases. 

 

Importers should ensure they have active ACE portal access, updated ACH payment information and a clear understanding of which entries may qualify. Companies are also being urged to conduct compliance reviews before filing claims, as each CAPE submission requires certification that all entries comply with applicable customs laws. 

 

Businesses that paid IEEPA tariffs should begin organizing import records now, separate eligible entries based on liquidation status and timing, and closely monitor future CBP guidance as additional CAPE phases are expected to expand refund eligibility. Read more about filing for a refund for IEEPA tariffs paid.

 

Importers are currently operating in a highly uncertain environment: Some businesses are receiving refunds tied to the invalidated IEEPA tariffs while simultaneously continuing to pay the newer Section 122 tariffs that remain temporarily active during the appeals process. Trade attorneys and customs advisors are warning companies to closely track liquidation dates, refund eligibility windows and potential future shifts in tariff authority.

 

Questions? Please contact Juan Mejia, SEMA's senior manager of federal government affairs, at juanm@sema.org.  

 

Image courtesy of Shutterstock | Sven Hansche