Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!
The New Products Showcase is considered the No. 1 destination for buyers to discover what’s new from the industry's leading manufacturers. For exhibitors, it's an ideal opportunity to grab the attention of buyers with new products, legacy parts and best-sellers. So if a product does not qualify as “new,” exhibitors can enter it as a featured product and still attract more eyeballs to the item. All submissions are also professionally photographed in a mock studio on a white seamless background. The photos are shared and used by media in SEMA Show coverage and are also available to exhibitors to use for marketing purposes.
The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show.
Entry Fees:
The first product entered in one category in the New Products Showcase is FREE!
Additional $75 per product category before October 7.
After October 7, the cost is $150 per entry.
No refunds provided after October 7.
Entries submitted on-site will be accepted on a space availability basis.
Exhibitors may enter as many products into the Showcase as they would like, and because every exhibitor qualifies to submit one entry at no cost, there is absolutely no reason for an exhibitor not to participate. The free product entry is one example of how exhibiting at the SEMA Show delivers great ROI. SEMA Show organizers offer many programs and services targeted to small businesses. Dedicated account reps are available to help exhibitors navigate the process.
SEMA Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show block.
Making hotel reservations in the block provides you with the most affordable and convenient options for a wide range of hotels located on and off the Strip.
Showgoers can save more than $200 per night at several Las Vegas hotels, including Aria, by booking through the SEMA Show block.
All of the hotels available through the SEMA Show block come with a low-price guarantee. To help ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set. Whether you're looking for your favorite place to stay, or for a hotel within close proximity to the Show, you can book with confidence knowing you will get the rooms you need at the the most affordable price available.
The SEMA Show also provides shuttle service to and from the Show for the hotels listed that are not within walking distance to the Las Vegas Convention Center.
There are more than 45 hotels available in the block. For more information on the hotels listed below, including rating, price per night and distance from the Las Vegas Convention Center, visit www.SEMAShow.com.
SEMA has negotiated exclusive, discounted nightly rates at the best hotels in Las Vegas. However, you can only get the discounted rates when you book through the SEMA Show’s official hotel provider. Save more than $200 a night at the following SEMA Show hotels:
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Meyer Distributing is hiring a sales account manager responsible for all inside sales functions, including but not limited to inbound/outbound telephone calls and the processing of sales documents and represents Meyer and its interests with the highest regard to customer satisfaction in a professional manner. Candidates must have a college degree and more than three years of experience in sales and/or portfolio management. Automotive industry experience is preferred.
Edelbrock LLC is hiring a motivated and energetic individual to be an R&D technician for its California Research and Development Technical Center. The ideal candidate will be an experienced technician with a demonstrated ability to work with a variety of automotive engine and vehicle level components. Must have a good understanding of automotive mechanical systems, modern ECU controls and diagnostics. A background in racing, hot rodding and OEM development vehicle or engine building is preferred. This position reports to the director, compliance and calibration engineering in Cerritos, California.
American Autowire is hiring a business development and technical sales representative responsible for developing new business and working with customers to choose the correct American Autowire products for their vehicles. Candidates must have prior business development, sales and automotive aftermarket experience.
Exhibitors of the 2022 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.
The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2022 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.
The list is open to exhibitors of the 2022 SEMA Show only. To be included in the list, complete the form.
Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.
Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2022 SEMA Show.
Registration for the 2022 SEMA Show, the premier gathering for the automotive specialty-equipment industry, is now open at www.semashow.com/register.
Taking place November 1–4 at the Las Vegas Convention Center, the 2022 SEMA Show will build upon the positive momentum following last year’s event, which successfully connected the $47.8 billion industry in person in what was the largest automotive trade show in North America since the pandemic shut everything down in 2020.
“The SEMA Show is where industry professionals go to grow existing relationships, create new ones and push their businesses forward,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are eager to showcase their products and services to the tens of thousands of qualified professionals in attendance.”
Anticipation for this year's SEMA Show ramped up in recent weeks as exhibitors selected their booth locations during Priority Space Selection, a weeks-long process that took place May 2–18.
“Enthusiasm for the 2022 Show continues to exceed last year’s, with more than 1 million sq. ft. of exhibitor space already committed for the 2022 SEMA Show and confirmed spaces running 25% above last year,” said Warren Kosikov, SEMA vice president of sales.
Attendees at the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.
“Our industry continues to thrive despite current challenges in the marketplace, and last year’s event proved that the value of conducting business and networking face-to-face can never be replaced,” said Gattuso. “Our mission is to help continue that momentum by providing an unparalleled experience that builds meaningful business relationships.”
Registration for the 2022 SEMA Show is offered in three categories—attendee, exhibitor and media—and everyone must qualify to attend. Attendees are encouraged to register early at www.semashow.com/register so they can secure their credentials and receive updates on breaking news from the 2022 SEMA Show.
Attendees are encouraged to check the floorplan to see where the companies they need to interact with will be located at the 2022 SEMA Show.
For more information about qualifying documents and the 2022 SEMA Show, log on to www.semashow.com.
New SEMA research finds that 49% of all late-model pickups are modified with specialty-equipment parts.
The finding comes from the new “2022 SEMA Pickup Accessorization Report,” which will be available for download starting August 24 at www.sema.org/research. The new report provides a comprehensive review of how the pickup accessorization landscape is evolving, including sales forecasts, and types of parts pickup accessorizers buy and how they buy them.
“The pickup truck market is the largest segment of the specialty-automotive aftermarket and a key opportunity for businesses,” said SEMA Director of Market Research Gavin Knapp. “SEMA’s newest market report helps members understand where the opportunities are and how to best connect with pickup accessorizers.”
Additional findings from the report include:
Pickup owners spent $16 billion on specialty-equipment parts in 2021.
There are more than 29 million late-model (’10 and newer) pickups on the road, and about half of them are modified.
62% of late-model pickup accessorizers buy off-road-focused parts for their truck.
84% of late-model pickup accessorizers plan to make additional modifications in the near future.
45% of specialty-equipment businesses see electric pickups as an opportunity.
As pickups remain the single biggest segment in the specialty-equipment parts market, SEMA’s report will help businesses learn more about pickup owners from the industry, what they do after their parts are installed and provide an analysis of the emerging markets for compact and electric pickups. Download the “2022 SEMA Pickup Accessorization Report” for free starting August 24 at www.sema.org/research.
The report is also the subject of the SEMA Webinar “Understanding the Pickup Accessorization Market” on August 24. Register now!
Dynamat Inc. adds Chris Bennett as Director of Business Development
Dynamat has announced the addition of Chris Bennett as director of business development. Bennett brings more than 25 years of knowledge and passion for audio products and accessories to Dynamat. He spent the first decade of his career as a general manager and then owner of Car Audio retail stores in California before advancing in sales and manufacturing with several prominent 12v Vendors. His work history with companies such as Metra Electronics and AudioControl has paved the way to hundreds of new products, created revenue streams for many successful retailers and has shown his commitment to the mobile electronics community.
Quadratec Appoints Dan Myers as Director of Technology
Quadratec Inc. recently announced the promotion of Dan Myers to director of technology. Myers brings more than a decade of relevant experience to the new role and will be responsible for short- and long-term planning for all technical initiatives, maximizing the efficiency of network systems and ensuring that current applications, hardware and processes support the company’s goals, employees and customers. After joining Quadratec in 2013, Myers served as senior manager of e-commerce and digital marketing, and director of e-commerce—managing and monitoring the company’s e-commerce operations, identifying strategies for efficient business planning and developing market campaigns to various media platforms.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.
The ’23 Jeep Baby Renegade will be a brand-new model, the smallest one in the company’s lineup. It will benefit a lot from the FCA’s merger with the PSA group. More precisely, the new crossover will ride on PSA’s CMP architecture, which is designed for small vehicles. The platform already underpins models such as DS3 Crossback and Opel Mokka, so expect the new baby Jeep to have a lot of things in common with the Opel and DS. However, it won’t be produced in the same factory in France, but rather in Fiat’s assembly in Poland.
In any case, count on a crossover with tiny dimensions, probably around 2.55 meters in wheelbase. When it comes to styling, there should be a strong resemblance to other Jeep models, especially at the front end, while the overall shape may take some inspiration from the Renegade.
Engine options, of course, will be one of the most interesting aspects of the new ’23 Jeep Baby Renegade. The CMP architecture supports all kinds of powertrain options. Therefore, one of the key powertrain options will be an all-electric version. This version will feature a single electric motor with a max output of 136 hp. Also, a 50-kWh battery pack should ensure around 200 miles of the all-electric range.
However, the electric powertrain won’t be the only offering. There will be a 1.2L PureTech gasoline engine from PSA, and there is a good chance there will be a diesel version on offer, too. That model would feature a 1.5L HDi engine. Both should come with either a six-speed manual or eight-speed automatic transmission.
Although officials are still quiet, expect the ’23 Jeep Baby Renegade to hit the market by the end of this year.
The SEMA Garage in Detroit is now open for business. The new 45,000-sq.-ft. facility represents a significant milestone for the automotive aftermarket industry and is the first-ever research facility dedicated to testing and understanding how the aftermarket is impacted and can successfully work with advanced driver assistance systems (ADAS).
SEMA President and CEO Mike Spagnola (left), and SEMA Garage Detroit General Manager Ben Kaminsky cut the ribbon on the new 45,000-sq.-ft. SEMA Garage in Detroit. It is the first-ever research facility dedicated to testing and understanding how the aftermarket can work with ADAS systems.
Located in Plymouth, Michigan—just 30 miles from Detroit—the SEMA Garage Detroit features a large ADAS technology center, an installation center and will expand to include a four-wheel chassis dyno lab and another dyno lab capable of testing diesel and gasoline tailpipe emissions. Like the high-tech SEMA Garage in Diamond Bar, California, the Detroit facility will give aftermarket parts manufacturers access to sophisticated resources that are typically accessible only to large-scale manufacturers.
“The SEMA Garage Detroit is a game changer in helping aftermarket manufacturers develop products for today’s sophisticated automobiles,” said Ben Kaminsky, SEMA Garage Detroit general manager. “We will be collaborating with automakers, suppliers and key players in the industry to conduct some groundbreaking research. We are really going to be able to take product development and testing capabilities to a whole new level.”
Similar to the facility in Diamond Bar, the SEMA Garage in Detroit will feature exclusive OEM measuring sessions, scanning services, advanced tools and equipment, a CARB-recognized emissions lab and a modern training center for members to use. Since opening in 2014, the SEMA Garage in Diamond Bar has helped manufacturers to secure more than 600 Executive Orders (EOs) from the California Air Resources Board (CARB)—more than any other testing facility.
The SEMA Garage in Detroit will offer all SEMA members complimentary access to automotive garage tools and equipment for aftermarket product development, R&D, prototyping and measuring sessions. Additionally, the facility is available for trainings, how-to/installation videos, product reveals and production video and photography.
The SEMA Garage in Detroit will feature a CARB-recognized emissions lab for members to use.
Moreover, 5,000 of the 45,000-sq.-ft. building will be devoted exclusively to research on ADAS. The ADAS Center represents a new venture for SEMA, where manufacturers will be able to obtain static calibration of on-board vehicle ADAS systems (radars and cameras). With access to OEM-quality equipment and procedures, manufacturers will be able to easily troubleshoot software/hardware obstacles, as well as work on dynamic testing in conjunction with local facilities.
“The SEMA Garage Detroit facility opens up new doors and opportunities for our member companies and SEMA,” said Kaminsky. “We will be able to elevate our current offerings by making the services accessible to new members, incorporating new technology and collaborating with key partners in the area.”
The Detroit facility is three times larger than the SEMA Garage in Diamond Bar. SEMA Garage Detroit features new equipment, such as emissions and horsepower testing for all-wheel-drive and diesel vehicles, vehicle lifts, full sets of tools, fabrication equipment, an alignment rack, 3-D scanning tools and engineering software. The lab accommodates a 48-in. all-wheel-drive chassis dynamometer, and includes a new emissions test bench. With equipment that meets CARB’s new 1066 testing requirement standards, SEMA Garage Detroit will be able to perform all required CARB and U.S. Environmental Protection Agency (EPA) test procedures.
The SEMA Garage in Detroit will also feature exclusive OEM measuring sessions.
“SEMA Garage provides manufacturers access to tools and equipment without the exorbitant individual costs,” said Kaminsky. “Manufacturers no longer need to rely on trial and error for their product development, reducing costs and increasing efficiency. SEMA Garage Detroit will enable more manufacturers access to our resources.”
Through the SEMA Garage’s resources, manufacturers are often able to develop fully functional prototypes in as little as two weeks and obtain CARB EOs in as little as 12 weeks. The SEMA Garage Detroit facility is now open for members.
This story was originally published on August 23, 2022. For more industry news, visit SEMANews.com and subscribe to SEMA News at the bottom of the webpage to get the latest updates straight to your inbox, twice a week.
Quadratec Inc. recently announced the promotion of Dan Myers to director of technology. Myers brings more than a decade of relevant experience to the new role and will be responsible for short- and long-term planning for all technical initiatives, maximizing the efficiency of network systems and ensuring that current applications, hardware and processes support the company’s goals, employees and customers. After joining Quadratec in 2013, Myers served as senior manager of e-commerce and digital marketing, and director of e-commerce—managing and monitoring the company’s e-commerce operations, identifying strategies for efficient business planning and developing market campaigns to various media platforms.
