Exhibitors have the opportunity to expand their reach at the 2014 SEMA Show by offering products to project builders through a weekly list that appears in SEMA eNews.

Exhibitors have the opportunity to expand their reach at the 2014 SEMA Show by offering products to project builders through a weekly list that appears in SEMA eNews. The Products Available to Project-Vehicle Builders list helps connect manufacturers looking for extra product exposure with the crafters seeking to customize and complete their builds with the industry’s latest wares.

The Show’s spectacular array of trendsetting vehicles are positioned throughout the Las Vegas Convention Center. With this valuable opportunity to showcase products across the Show’s landscape, manufacturers often offer builders products for free or at greatly reduced rates. All product-placement decisions and negotiations are the responsibility of the manufacturers and the builders. Participation in the list does not guarantee product placement at the 2014 SEMA Show.

Below are this week’s submissions. To participate in the list, access the Products for Project-Vehicle Builders form located in the SEMA Show Exhibitor Manual.

The list is open to exhibitors of the 2014 SEMA Show only. For questions or additional information, contact Jason Catullo at jasonc@sema.org.

Latest Additions

Engine/Underhood Components

Standard Motor Products Inc.: Performance ignition wires and battery cables. Contact: Mike Maxwell, mike.maxwell@smpcorp.com; 913-441-6500. Website: www.bluestreakwire.com.

Exterior Components/Accessories

Cequent Performance Products: Towing hitches, receiver tubes, hitch balls; fifth wheel hitches; weight distribution systems; pin boxes; goosenecks; jacks; couplers; winches. Bike racks, roof racks, cargo baskets and containers. Contact: Carol Doney, cdoney@cequentgroup.com; 734-656-3010. Website: www.cequentgroup.com/Brand/All.

Suspension/Brake Components

Cequent Performance Products: Brake controls for towing, vehicle illumination, wiring. Contact: Carol Doney, cdoney@cequentgroup.com; 734-656-3010. Website: www.cequentgroup.com/Brand/All.

MGP Caliper Covers: MGP Caliper Covers - Custom logo and color options are available for select vehicles. Officially Licensed by Ford, GM, Mopar, Shelby American and Weld Racing. Contact: Ben Wong, ben.wong@calipercovers.com; 877-995-0003. Website: www.calipercovers.com.

Wheels and Tires

Achilles Tire: Tires. Contact: Harue Gard, harue.gard@itatire.com; 818-715-7080. Website: www.achillestireusa.com.

By Rebecca Butler

	Creating a consistent voice for your organization is key to brand awareness for potential buyers, according to Johnny Hunkins, an editor at TEN: The Enthusiast Network.

When it comes to making your mark in the media, consistency is the name of the game. Here are three tips from Johnny Hunkins, an editor at TEN: The Enthusiast Network, to help exhibitor’s accomplish this task.

First, you must designate one person to be in charge of all media relations for your organization. Creating a consistent voice is key to brand awareness for potential buyers.

Secondly, have a consistent target market. Read the magazines, websites and learn your media brands. If you want to maximize your media buzz, you need to identify with the magazines that best target your customers. Advertise in the outlets you know will reach your target market.

Lastly, be consistent in your relationships, and more importantly, build relationships. Set aside time to make a genuine attempt to cultivate long-term relationships with editors. This is a $31 billion per year business, and making allies will benefit you in the long run.

For more information and the complete list of tips by Johnny Hunkins, please contact Monika Earle at monikae@sema.org; 909-978-6722.

KGP Photography's man in the United Kingdom caught a less-camouflaged prototype for the all-new Land Rover Discovery Sport, providing their best look yet at the model that will replace Land Rover's Freelander (in Europe) and the LR2 (in the United States). The new Discovery Sport mixes Range Rover's new design language with design cues found on the company's Land Rover Vision concept, which bowed at this past spring's New York Auto Show.

The latest prototype gives an uncovered look at the new Discovery's grille design, and a less-clad view of the C- and D-pillar interplay. The new Disco will be offered as a five-seat model, along with a newly available seven-seat configuration, which will help broaden the appeal and marketability of the LR2-replacement. The new Discovery is expected to adopt an all-aluminum construction that will help shed weight and improve performance and handling amid a crowded, hyper-competitive market segment.

Photo credit: KGP Photography

KGP Photography's man in the United Kingdom caught a less-camouflaged prototype for the all-new Land Rover Discovery Sport, providing their best look yet at the model that will replace Land Rover's Freelander (in Europe) and the LR2 (in the United States). The new Discovery Sport mixes Range Rover's new design language with design cues found on the company's Land Rover Vision concept, which bowed at this past spring's New York Auto Show.

The latest prototype gives an uncovered look at the new Discovery's grille design, and a less-clad view of the C- and D-pillar interplay. The new Disco will be offered as a five-seat model, along with a newly available seven-seat configuration, which will help broaden the appeal and marketability of the LR2-replacement. The new Discovery is expected to adopt an all-aluminum construction that will help shed weight and improve performance and handling amid a crowded, hyper-competitive market segment.

Photo credit: KGP Photography

KGP Photography's man in the United Kingdom caught a less-camouflaged prototype for the all-new Land Rover Discovery Sport, providing their best look yet at the model that will replace Land Rover's Freelander (in Europe) and the LR2 (in the United States). The new Discovery Sport mixes Range Rover's new design language with design cues found on the company's Land Rover Vision concept, which bowed at this past spring's New York Auto Show.

The latest prototype gives an uncovered look at the new Discovery's grille design, and a less-clad view of the C- and D-pillar interplay. The new Disco will be offered as a five-seat model, along with a newly available seven-seat configuration, which will help broaden the appeal and marketability of the LR2-replacement. The new Discovery is expected to adopt an all-aluminum construction that will help shed weight and improve performance and handling amid a crowded, hyper-competitive market segment.

Photo credit: KGP Photography

By SEMA Editors

Elections for SEMA's council and network Select Committees are underway, and voting will remain open until 5:00 p.m. (PDT), Friday, June 13.

SEMA has collaborated with Association Voting to facilitate the election process. Members eligible to vote should have received an e-mail containing the online ballot information from announcement@associationvoting.com on May 30, 2014.

Each Select Committee works together with the general membership to develop programs, services and benefits that support the vision of the group. These volunteers also work with the association's leadership to provide strategic direction for the market they represent. Committee members serve two-year terms (three terms maximum) and act as individuals, not as company representatives.

Election winners will be announced mid-June, with the individuals beginning their terms July 1, 2014.

Questions? Contact Lindsay Bianco at 909-978-6692.

By SEMA Editors

Elections for SEMA's council and network Select Committees are underway, and voting will remain open until 5:00 p.m. (PDT), Friday, June 13.

SEMA has collaborated with Association Voting to facilitate the election process. Members eligible to vote should have received an e-mail containing the online ballot information from announcement@associationvoting.com on May 30, 2014.

Each Select Committee works together with the general membership to develop programs, services and benefits that support the vision of the group. These volunteers also work with the association's leadership to provide strategic direction for the market they represent. Committee members serve two-year terms (three terms maximum) and act as individuals, not as company representatives.

Election winners will be announced mid-June, with the individuals beginning their terms July 1, 2014.

Questions? Contact Lindsay Bianco at 909-978-6692.

By AJ Carney

	During last week's Town Hall Meeting at Weld Racing LLC in Kansas City, SEMA Chairman Nate Shelton provided examples of how to become more involved in your industry by joining SEMA networks.

Last week's SEMA Town Hall Meeting at Weld Racing in Kansas City, Missouri, was a huge success. More than 115 members and non-members in attendance had the opportunity to discuss hot topics with SEMA’s panel of industry leaders. Main topics covered included an overview of SEMA's councils and networks and how to recruit talented professionals in the industry.

The gathering marked the first time the SEMA Annual Membership Meeting was held in conjunction with the Town Hall series. During the meeting, SEMA Chairman Nate Shelton and the other panelists— including Kyle Fickler of Weld Racing and Steve Matusek of Aeromotive Inc.—gave valuable examples of how to become more involved in specific markets by joining SEMA networks. The free SEMA networks—Young Executives Network (YEN), SEMA Businesswomen's Network (SBN) and the Emerging Trends and Technology Network (ETTN)—are great outlets for young professionals to get more involved.

The panel also discussed the importance of recruiting talent with a passion for the industry, and then taking the time to teach them about your products and services. “Passion first, technical aptitude second,” Fickler stressed.

SEMA extends a special thanks to the great folks at Weld Racing for hosting the event. Other thanks to the panelists for their assistance with this first-ever Annual Membership and Town Hall meeting in Kansas City.