By SEMA News Editors

The SEMA Show, November 4-7, Las Vegas Convention Center, always brings plenty of excitement for attendees, including numerous opportunities to meet your favorite automotive celebrities and industry stars amid the vast array of iconic vehicles on the Show floor.

This year, the Show will again draw many famous motorsports and entertainment personalities who are all excited to interact with 2025 SEMA Show attendees.

As of publish date, below are just a few of the names set to appear on the SEMA Show floor (all times PST):

Tuesday, November 4

• "Big Daddy" Don Garlits – 9:00 a.m. to 12:00 p.m. – Quarter Mile Foundation - Booth #23025
• Hailie and Brian Deegan – 10:00 a.m. to 11:00 a.m. – ODYSSEY Battery – Booth #24313
• Richard Petty – 11:00 a.m. to 12:00 p.m. – MagnaFlow/Camburg – Booth #23243

Wednesday, November 5

• Street Outlaws: No Prep Kings – 11:30 a.m. to 12:00 p.m. – LINCOLN ELECTRIC – Booth #23411
• Alex Taylor – 1:00 p.m. – 2:00 p.m. – Mickey Thompson Tires and Wheels – Booth #22453
• Dave Kindig & Kevin "Kevdogg" Schiele – 2:30 p.m. to 3:30 p.m. – Dynamat – Booth #22793

Thursday, November 6

• Blake Wilkey – 11:00 a.m. to 11:30 a.m. – Westin/Superwinch – Booth #55051
• Chip Foose – 1:00 p.m. to 3:00 p.m. – BluePrint Engines – Booth #23443
• Rick Murphy – 2:00 p.m. to 3:00 p.m. – Warrior Winches – Booth #60005

Friday, November 7

• Clay Millican – 10:00 a.m. to 11:00 a.m. – CRC Industries – Booth #24677
• Constance Nunes – 10:30 a.m. to 11:30 a.m. – CLASSIC INDUSTRIES – Booth #24487
• Tavarish – 11:00 a.m. to 12:00 p.m. – Cedar Electronics – Booth #10717

Check out the full schedule of celebrity appearances here or click below to find out where your favorite builder, racer, influencer or television star will be appearing!

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

From the SEMA Washington, D.C., office

Bipartisan initiative just endorsed by the Trump Administration would create more opportunities for SEMA members to sell their parts to the U.S. military. Add your business to our letter to Congress as a supporter of the bill.  

SEMA is endorsing the Warrior Right to Repair Act--a bipartisan measure in the Fiscal Year 2026 National Defense Authorization Act (NDAA) that would give the Department of War the right to repair and maintain its own equipment--and is encouraging its members to sign a letter of support. 

Today, the Department of War spends tens of billions annually to sustain its fleet of more than 420,000 vehicles--but outdated restrictions often prevent it from working with the small- and mid-sized American businesses best equipped to do the job. The Warrior Right to Repair Act would fix that, unlocking new opportunities for manufacturers, suppliers and specialty-equipment companies to compete for defense sustainment contracts. 

• For SEMA members, the benefits are clear: new revenue streams, long-term business stability and the ability to apply aftermarket innovation to strengthen national defense. For the military, it means faster repairs, greater readiness and lower costs for taxpayers. 

Recent global conflicts have shown the critical role small, adaptable manufacturers play in keeping vehicles mission ready. From heavy trucks to off-road utility vehicles, the ability to rapidly fabricate, retrofit and repair equipment can determine readiness on the ground. America's small businesses and the automotive aftermarket are ready to fill that role here at home. 

The Warrior Right to Repair Act ensures that the Department of War--and the businesses that support it--can repair, maintain, and modernize equipment without unnecessary barriers. 

SEMA members are encouraged to sign our letter urging Congress to pass the Warrior Right to Repair Act. 

Where SEMA Stands on Right to Repair Legislation 

The Warrior Right to Repair Act currently is the only right-to-repair bill endorsed by SEMA. Visit SEMA.org to see our right to repair/modify principles that guide our decisions on these types of legislation. 

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

Bipartisan initiative just endorsed by the Trump Administration would create more opportunities for SEMA members to sell their parts to the U.S. military. Add your business to our letter to Congress as a supporter of the bill.  

SEMA is endorsing the Warrior Right to Repair Act--a bipartisan measure in the Fiscal Year 2026 National Defense Authorization Act (NDAA) that would give the Department of War the right to repair and maintain its own equipment--and is encouraging its members to sign a letter of support. 

Today, the Department of War spends tens of billions annually to sustain its fleet of more than 420,000 vehicles--but outdated restrictions often prevent it from working with the small- and mid-sized American businesses best equipped to do the job. The Warrior Right to Repair Act would fix that, unlocking new opportunities for manufacturers, suppliers and specialty-equipment companies to compete for defense sustainment contracts. 

• For SEMA members, the benefits are clear: new revenue streams, long-term business stability and the ability to apply aftermarket innovation to strengthen national defense. For the military, it means faster repairs, greater readiness and lower costs for taxpayers. 

Recent global conflicts have shown the critical role small, adaptable manufacturers play in keeping vehicles mission ready. From heavy trucks to off-road utility vehicles, the ability to rapidly fabricate, retrofit and repair equipment can determine readiness on the ground. America's small businesses and the automotive aftermarket are ready to fill that role here at home. 

The Warrior Right to Repair Act ensures that the Department of War--and the businesses that support it--can repair, maintain, and modernize equipment without unnecessary barriers. 

SEMA members are encouraged to sign our letter urging Congress to pass the Warrior Right to Repair Act. 

Where SEMA Stands on Right to Repair Legislation 

The Warrior Right to Repair Act currently is the only right-to-repair bill endorsed by SEMA. Visit SEMA.org to see our right to repair/modify principles that guide our decisions on these types of legislation. 

Image courtesy of Shutterstock

Sponsored by AutoZone

AutoZone® has come a long way since 1979. The company began as Auto Shack with a single store in Forrest City, Arkansas, and had a goal of helping people take care of their cars. Since its founding, AutoZone has always focused on meeting the needs of its growing and changing customer base.

At the core of AutoZone's success in the commercial industry is a dedication to helping professionals take care of their customers and grow their businesses. AutoZone understands the challenges shops face each day and is determined to help shops overcome those challenges.

With more than 6,600 company-owned stores across the country, AutoZone has the national footprint to match the needs of any shop. AutoZone has leading in-market coverage and availability of OE-quality parts, with on-demand delivery to help turn bays faster. The company's competitive pricing, stocking programs and bulk discounts help shops maximize their profits. Customers can also access helpful resources like a dedicated service team, professional training, a shop referral program and access to ALLDATA®--the industry leader in software repair solutions.

AutoZone is dedicated to helping shops make reliable repairs with parts that meet or exceed OE quality. The company is the exclusive provider of Duralast Parts®, which are re-engineered from the OE by Tier-1 manufacturers. The parts are tested to meet or exceed OE performance and subjected to strict quality control measures, ensuring shops can install with confidence. Duralast Parts cover more than 20 parts categories and 90% of vehicles on the road today. Hundreds of thousands of professionals depend on them daily and install them on millions of cars each year.

Since its beginning, AutoZone has been committed to delivering reliability, quality, and customer satisfaction. More than just a parts supplier, AutoZone is a trusted partner--providing the expertise, resources and support professionals need to succeed every day.

By Juan Torres

To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.  

Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

• Boost Visibility: Share what's new, exciting and happening in your booth. 
• Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews. 
• Maximize ROI: Leverage your presence at the Show with increased press attention. 
• Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
• Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

The latest issue of SEMA magazine, known as The "SEMA Show Directory," is available now, and it is the perfect tool to help you start building your 2025 SEMA Show game plan.

Now available online at no cost to anyone--claim your complimentary subscription here--the Directory offers an exclusive preview of all things SEMA Show, including a comprehensive listing of SEMA Show exhibitors and booth numbers by product category, providing attendees with a must-have resource for mapping out your Show game plan, regardless of your goals for the week.

Also inside this issue is:

• Must-see SEMA Show features.
• SEMA Show after-hours events.
• SEMA Show transportation guide.
• Education schedule.
• Celebrity listings.
• Exhibitor brands and booth locations.
• Spotlight exhibitors.
• Exhibitors by product category.
• How to download the 2025 SEMA Show app.
• And much, much more!

As a reminder, every issue of SEMA magazine is now available to everyone--at no cost--online by claiming your complimentary subscription. Haven’t claimed yours yet? Claim your coupon voucher HERE. For additional step-by-step instructions on how to claim your free SEMA magazine subscription, click HERE.

By Cristian Gonzalez

A look at the current state of electric vehicle customization and how manufacturers are creating waves in motorsports and beyond. Photo courtesy of Larry Chen.

The more things change, the more they stay the same. Technology advances, engines and powertrains transform, but the driver's need to modify and enhance their vehicle never deviates.

Looking at the automotive landscape, we are blessed with variety. The modern American consumer-enthusiast can choose from a century's worth of automotive innovation, and the aftermarket can supply endless modifications and performance enhancements to make any vehicle unique. For a while, this was only directed toward internal combustion engine (ICE) vehicles, but now, we have a new power technology to propel the specialty-equipment market.

THE LONG ROAD TO GET HERE

Consumers in the electric vehicle (EV) space are no different than those who are more interested in ICE vehicles. Most EV enthusiasts even come from the ICE world. They, too, search for ways to customize their vehicles to their tastes and exhibit some individuality--something you don't see much of coming off the lot. That leaves the aftermarket to meet that demand.

Nicole Hamilton, a recipient of the 2024 SEMA Visionary 8 Award and marketing manager at Engaged Media, has been immersed in the EV aftermarket culture for years. Having helped launch multiple publications under Engaged Media, including "Tesla Trends" and "EV Buyers Guide," Hamilton has witnessed the growth of the EV aftermarket and the culture that has formed around it.

In Tesla's early days, with no aftermarket modifications available, the EV custom culture was non-existent. However, the enthusiasts were still there. Tesla had its own cult following of drivers who fell in love with the brand's driving capabilities. If you bought one early on, you were kind of in this unspoken club, says Hamilton.

Customization started off slow. Initially, you would only see tire and wheel packages and car wraps to help stand out from the white/black/red color choices. Now, if you roll up to a Tesla meet, you'll find vehicles with upgraded headlights and interior glows, carbon-fiber kits, suspension upgrades and more.

"It's like on steroids now with the customization and turning it into your own personality," says Hamilton. "Companies like Unplugged Performance [UP] have full-body kits, performance upgrades and style packages that owners can buy. I think at the beginning it was just, get a Tesla, wrap it, [and] put the wheels and tires on it. Now all these manufacturers are creating these different parts and gadgets. Now it's like the sky is the limit."

Ben Schaffer, Unplugged Performance president, and former SEMA Board member Brian Reese, CEO of T Sportline and its sister company EV Sportline (for all other EV platforms), have led the charge in jumpstarting EV enthusiast culture through aftermarket products.

Tesla approached Schaffer's Japanese car-tuning company Bulletproof Automotive in 2013 to modify their vehicles, marking UP's inception. "We tried to facilitate building the pillars of the aftermarket for EV," says Schaffer. "No one made any parts for Tesla, so we started manufacturing products category to category to get owners excited about custom car culture."

EV experienced an alienated beginning in the specialty automotive industry, almost seen as a category unto itself, unbelonging to the aftermarket culture. Hamilton and Schaffer no longer see that as the case. "It's starting to all blend together where [now] many car manufacturers have an EV variation. The walls are broken down, and it's a bit more intermixed… and now it's not controversial to own an EV. It's just something that carmakers build and people [modify]," expresses Schaffer.

UP brought the first modified Tesla to the SEMA Show in 2014. Ten-plus years later, you'll find EVs scattered throughout the Show floor, side by side with ICE vehicles, demonstrating the demand and growth for aftermarket products for an expanding market with abundant opportunity. "SEMA has everything automotive and it's not a one-size-fits-all type of thing. But at the end of the day, all of us are automotive enthusiasts, we all made careers out of it, and we love the automotive community. Whether you have an EV or LS, whatever the difference is, we all love cool stuff that goes fast," proclaims Hamilton.

A NONEXISTENT NEED

EVs are much heavier than a typical ICE vehicle. Enthusiasts swap body parts with carbon-fiber kits for style and shedding weight. Photo courtesy of T Sportline.

Love them or hate them, one thing can't be denied--these EVs are fast.

Aesthetic mods aside, we wanted to know what the aftermarket landscape looked like for enthusiasts ready to spend money on making their Tesla or other EV model go faster. What modifications were drivers making to the motor or CPU to add more power? Turns out, none.

Reese from T Sportline has been working on expanding the EV aftermarket for years. According to Reese, there are a few reasons you don't see modifiers opening up and tampering with these complex systems. Primarily, consumers in the EV space haven't found the need for it.

"It's not a low-hanging need," says Reese. "They're tuned and operate really well, and if that ever changes or there's the perceived opportunity to tune for improvement, then that space will open up. But right now, there's not much need, so without the need, it doesn't percolate up to being served."

It seems almost blasphemous not to work on your vehicle's motor and try to get a few more horsepower, but according to Schaffer, going in and modifying the power system would remove something that makes a Tesla so unique: its over-the-air software updates. These downloads regularly update the vehicle's infotainment system, advanced driver-assistance systems (ADAS) and performance tweaks to the powertrain. Plus, there are other ways to modify a car for speed.

A FOCUS ON CONTROL OVER POWER

The Plaid mode is Tesla's high-performance feature in the Model S and Model X, outputting more than 1,000 hp and hitting 0-60 mph in 1.99 sec. So how do you make that faster without tampering with the electric motor or computer? You make it easier to control...

To read the complete article for free, sign up for a digital subscription to SEMA Magazine on Zinio here.

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Plugged Into the Aftermarket" and more automotive culture-related coverage in the October 2025 issue here.

By Ashley Reyes

Taking place throughout 2025 SEMA Show week, November 4-7, Las Vegas, SEMA Council and Network events are the go-to destination to network with peers in your market niche, forge relationships with industry leaders and learn about resources designed to support your career or business. 

"These events are about all connection, celebration and gaining new insights that can help our industry's businesses and communities thrive," said SEMA Senior Director of Member Engagement Marcy Yanus. "Whether you're new to the SEMA Show or a seasoned veteran, these events will connect you with the right people and provide fresh ideas and connections you can take back to your business."

Registration for the SEMA Show is still open! Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $100. 

View the list of events below (all times PST) and RSVP to connect with your community.
 

Automotive Restoration Market Organization (ARMO)
 

• ARMO/HRIA Booth: November 4–7, 9:00 a.m.–5:00 p.m. PST, Central Hall, Booth #23295
  • Connect with ARMO leadership and discover resources to help your automotive restoration business thrive.
     
• ARMO/HRIA Vehicle Unveilings: November 4, at 10:30 a.m. PST, Central Hall, Booth #23295
  • Watch as the ARMO/HRIA booth vehicles are revealed and get to know the builders.
     
• ARMO Industry Reception: November 4, at 5:30 p.m. PST, Westgate Hotel Ballroom A
  • This year ARMO's reception brings glow party fun and networking with restoration leaders while celebrating the industry's top people, businesses and products.
    • RSVP
       
• Education Session: The Education of Restoration: How to Cultivate and Create Talent for the Future of the Restoration Industry, Powered by ARMO: November 5, 1:00 p.m. - 2:00 p.m. PST, LVCC North Hall, N257
  • Business leaders want their companies to thrive and endure for generations to come. Discover strategies for developing the next generation of restoration professionals at this session.
    • RSVP

SEMA Emerging Trends & Technology Network (ETTN)
 

• Education Session: Wheels Up Lunch and Learn: Vehicle Applications, Powered by ETTN and WTSBC: November 6, at 11:00 a.m. PST, LVCC North Hall, N239
  • Learn essential insights into properly modifying vehicles with wheels, tires, suspension and brake--critical components that directly affect both safety and performance.
    • RSVP
       

Future Leaders Network (FLN)
 

• FLN Reception: November 4, at 5:00 p.m. PST, LVCC West Hall W232
  • Celebrate the achievements of young professionals in the automotive aftermarket, grow your network and discover resources to advance your career.
    • RSVP
       
• Education Session: Attracting and Retaining Young Talent in the Automotive Industry, Powered by FLN: November 5, at 11:00 a.m. PST, LVCC North Hall, N257
  • Gain actionable insights to recruit, develop and retain young talent in your business.
    • RSVP
       
• Education Session: Internal Innovator, Powered by SBN and FLN: November 5, at 3:00 p.m. PST, LVCC North Hall, N257
  • Learn how to foster innovation from within your team to drive business growth.
    • RSVP
       
• FLN Membership Lunch: November 6, at 12:00 p.m. PST, West Hall W238
  • Expand your network, connect with FLN's select committee and explore the many ways FLN can support your career.
    • RSVP
       
• FLN Networking Cards: November 4-6
  • FLN members are encouraged to connect with participating SEMA Show exhibitors, FLN volunteer leaders and FLN SEMA Show events. Collect signatures from 10 participating members for a chance at FLN swag at FLN's Membership Lunch.
     

Hot Rod Industry Alliance (HRIA)
 

• ARMO/HRIA Booth: November 4–7, 9:00 a.m.–5:00 p.m. PST, Central Hall, Booth #23295
  • Connect with HRIA leadership and discover resources to help your hot-rod business thrive.
     
• Education Session: Hot-Rod Builders' Panel, Powered by HRIA: November 4, at 1:00 p.m. PST, North Hall, N259
  • Hear from legendary hot-rod builders as they share tips, trends and industry insights.
    • RSVP
       
• HRIA Reception: November 5, at 5:15 p.m. PST, Westgate Hotel Ballroom A
  • Celebrate HRIA's 40th Anniversary at this must-attend reception. Connect with the hot-rod community, enjoy networking and honor top builders and businesses during the awards ceremony.
    • RSVP

Professional Restylers Organization (PRO)

• PRO Booth and PRO Cup Challenge: November 4-7, West Hall, Booth #50197
  • Discover resources for automotive restylers and witness the innovation of top builders through the PRO Cup Challenge. Visit the PRO booth by Wednesday, November 5, at 2:00 p.m. PST to vote for your favorite vehicle to win the People's Choice Award.
     
• PRO Reception: November 4, at 5:00 p.m. PST, West Hall W326
  • Network with fellow automotive restylers, enjoy food and networking and honor top contributors during the awards ceremony.
    • RSVP
       
• PRO Happy Hour: November 5, at 4:00 p.m. PST, West Hall PRO Booth #50197
  • Network, celebrate the PRO Cup Challenge winners and enjoy a relaxed environment with peers.
    • RSVP
• Education Session: Tips, Tricks and Techniques to Be a PRO Restyler, Powered by PRO: November 6, at 3:00 p.m., North Hall, N257
  • Learn hands-on strategies to elevate your skills in automotive restyling.
    • RSVP

SEMA Businesswomen's Network (SBN)

• SBN Booth Featuring Partners Autofluencer, HAVEN Creative and Real Deal Revolution: November 4-7, Central Hall, #21543
  • The SBN booth will serve as a hub of learning, empowerment and professional development for women across the industry. Attendees can expect a full week of hands-on workshops, interactive displays and meaningful networking opportunities.
• Education Session: The SEMA Women's Leadership Symposium: Leading for Success, Powered by SBN: November 4, at 3:00 p.m., North Hall, N259
  • Explore leadership strategies tailored to women in the automotive aftermarket.
    • RSVP
       
• SBN Reception: November 4, at 5:00 p.m. PST, West Hall, W208 Pre-Function
  • Connect with the SEMA Businesswomen Network community of women automotive professionals, celebrate achievements and learn how to get involved.
    • RSVP
• SBN Gear-Up Girl Networking Event: November 5, at 4:30 p.m. PST, West Hall, W208 Pre-Function
  • Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today's female youth and those new to the industry.
    • RSVP
• Education Session: Internal Innovator, Powered by SBN and FLN: November 5, at 3:00 p.m. PST, LVCC North Hall, N257
  • Learn how to foster innovation from within your team to drive business growth.
    • RSVP

Truck & Off-Road Alliance (TORA)

• TORA Feature Vehicle Showcase: November 4-7, Outside walkway between West Hall and North Hall
  • Explore the latest truck and off-road trends at this impressive display and vote for your favorite build.
     
• Education Session: Truck and Off-Road Builders' Panel, Powered by TORA: November 4, at 11:00 a.m. PST, North Hall, N257
  • Learn from industry leaders about truck and off-road trends, techniques and building tips.
    • RSVP
      ​​​​​​​
• TORA Happy Hour: November 4, at 4:00 p.m. PST, West Hall, Booth #58097 – RANDY'S Worldwide
  • Wind down and network with truck and off-road enthusiasts while celebrating the Best Light Truck and Best Off-Road New Product winners.
    • RSVP
       
• TORA Reception: November 5, at 4:00 p.m. PST, West Hall, W326
  • Connect with peers, celebrate achievements and participate in the Pinewood Drag races benefiting the SEMA Cares' partnering children's charities.
    • RSVP

Wheel, Tire, Suspension & Brake Council (WTSBC)

• WTSBC Reception: November 4, at 5:00 p.m. PST, South Lower Hall, (New Products Showcase, #41271)
  • Celebrate the wheel, tire, suspension and brake segments while networking with colleagues and industry leaders.
    • RSVP
       
• WTSBC Coffee & Conversation: November 5, at 8:00 a.m. PST, Inside South Lower Hall,
  • Grab a coffee, network and learn what's new and exciting in the wheel, tire, suspension and brake industries.
    • RSVP
       
• Education Session: Wheels Up–Lunch and Learn: Vehicle Applications, Powered by ETTN and WTSBC: November 5, at 11:00 a.m. PST, North Hall, N239
  • Learn essential insights into properly modifying vehicles with wheels, tires, suspension and brakes--critical components that directly affect both safety and performance
    • RSVP
       

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today's fast-changing landscape. It's where relationships are built, products are evaluated, strategies are sharpened and opportunities come to life.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $100. 

By SEMA News Editors

The FutureTech Studio returns to the 2025 SEMA Show, November 4–7 in Las Vegas, delivering an interactive experience that brings tomorrow's automotive aftermarket technology to life. Located in Central Hall, the space combines hands-on demos, more than 45 cutting-edge displays, 30 vehicles and a dedicated Education Stage featuring micro-learning sessions and panels throughout the Show. 

"Innovation is the heartbeat of the automotive aftermarket," said Luis Morales, SEMA director of vehicle technology and product development. "FutureTech Studio is where bold ideas meet practical solutions, giving the world a glimpse of how creativity and engineering will shape mobility for decades to come." 

FutureTech Studio celebrates ingenuity from every corner of the industry, from garage-built breakthroughs to multimillion-dollar prototypes. Attendees and media will explore innovations in four core themes that represent the future of mobility. Highlights include: 

Future Fuels: Focused on the next generation of energy sources from molecules to electrons, including hydrogen and other alternative fuels. 

• Hydrogen on Display: Yamaha's Hydrogen Golf Car and Honda Racing Corp.'s Pikes Peak Hydrogen CR-V headline a lineup of zero-emissions vehicles. 
• Alternative Energy in Action Bisimoto showcases an ethanol-powered vehicle, and Oilstain Labs will showcase an alternative powertrain hypercar.  
• Infrastructure in Focus: ElektrikGreen demonstrates a mobile hydrogen fueling station, while Artificial Intelligence showcases H2-powered military-grade drones.  
• Expert Insights: Twisted Iron Performance joins the panel "The Future of Hydrogen Is Here" (Tuesday, November 4, 1:00 p.m. PST) to discuss real-world applications. 

Drivetrains: From high-performance EV conversions to innovative drivetrain architectures, this section highlights how traditional platforms are evolving to meet the demands of modern mobility. 

• EV Conversions: Volt & Steel's '58 Corvette EV conversion and Torque Trends' electrified drivetrains bridge classic platforms with modern performance. 
• Performance Builds: Turntide Technologies and Real Motors highlight next-gen battery electric vehicles (BEV) and motorcycles. 
• Blazin Rodz will debut a 2026 concept project, along with several development parts in real-time.  

Manufacturing: This theme explores 3D printing, metal additive processes and scanning-to-CAD workflows that reduce time, cost and waste while enabling unprecedented customization. 

• HP Additive's Text-to-Print AI Experience lets attendees turn ideas into tangible parts on the spot. 
• BigRep's large-format 3D printer anchors a panel on ROI and efficiency gains (Wednesday, November 5, 11:00 a.m. PST). 
• Markforged and Project Diamond showcase metal 3D printing, adjacent to Fundamental Motorsports' Jeep Wrangler featuring metal 3D-printed shocks and a session on off-road applications (Thursday, November 6, 10:00 a.m. PST). 
• Digital Thread: Live scanning and CAD workflows from Creaform, and rapid CAD rendering software demonstrations from GLOSSI.io.  

Technology: This section showcases how smart technologies are making vehicles safer, more efficient and more intuitive for drivers and passengers alike. 

• AI-Driven Mobility: SPARQ AI debuts its "Back-to-the-Future" car, illustrating how AI transforms the driving experience. A dedicated session explores the future of in-vehicle intelligence. 
• Advanced Systems: Additional displays feature ADAS innovations, connected platforms and smart mobility solutions. 

And Yes, There's Even a Flying Car 

Because what's a vision of the future without one? Pivotal Aero will display its Helix eVTOL, a personal electric aircraft that takes off vertically and turns the sky into your next open road. With eight propellers, intuitive joystick controls and a 25-mile range, it's a bold statement that the future of mobility isn't just on the ground. 

"At FutureTech Studio, attendees and media representatives can expect more than product displays," said SEMA Trade Show Director Andy Tompkins. "They will get hands-on with emerging technologies and trends, hear from innovators during live sessions, and walk away with insights that can shape their business today and tomorrow." 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

For updates on SEMA Fest, the one-day musical and motorsports festival on Friday, November 7, or to purchase "SEMA Show Friday – Open to the Public" tickets, visit semafest.com.

Hotel reservations at guaranteed low rates are available exclusively through SEMA's official hotel provider, onPeak. 

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit semashow.com/exhibitor. 

By SEMA News Editors

Registration for the PRI Hoosier 500 Now Open

Registration is officially open for the PRI Hoosier 500, a sim race contested at the virtual Indianapolis Motor Speedway on the iRacing platform.

The virtual event, sponsored by PRI is accepting entries until November 3. There is no fee to enter.

By providing the most authentic "500" experience, it strives to be the crown jewel special event for open-wheel racers on the iRacing platform.

As the official broadcast partner of the 2025 Hoosier 500, PRI will stream next year's race live on the organization's Facebook and YouTube channels, in addition to lead-in coverage for qualifications weekend. The race is scheduled to be held on Sunday, December 14, 2025.

For more information or to register for the PRI Hoosier 500, click here.

QA1 Brands Expands Performance Manufacturing Footprint With Two New Facilities

QA1 Brands, the Minnesota-based chassis and suspension manufacturer, is expanding to meet surging demand with the construction of a 81,000-sq.-ft. manufacturing facility in Mooresville, North Carolina, and the launch of a sales and development center in St. George, Utah.

Production is being consolidated into QA1 Brands' facilities in Lakeville, Minnesota, as well as the new facility in Mooresville. These strategic investments will elevate product innovation and manufacturing standards, reinforcing QA1 Brands' reputation for delivering exceptional performance products to the industry, company representatives said.

"Every chassis we build will benefit from our ISO-certified processes, precision sheet metal fabrication, CNC machining, advanced welding and assembly by our most experienced teams," said Rob McPherson, senior vice president of business development. "By concentrating manufacturing in these centers of excellence, we ensure faster lead times, enhanced on-time delivery and robust quality assurance for builders and dealers alike."

The brand seeing the most immediate impact is Speedtech Performance. Relocation of subframe and chassis production to Lakeville's ISO-certified facility will bring accelerated delivery through integrated and streamlined production processes, expanded capacity enabling high-volume output with full manufacturing integration and improved support with immediate technical issue resolution and proactive customer communication, according to the company.

"This expansion is a strategic investment in QA1 Brands' long-term vision, giving builders and dealers more reliability and shorter lead times than ever before," stated Melissa Scoles, President/CEO. "By expanding our manufacturing capabilities, we're enhancing our ability to innovate, scale efficiently, and maintain the high standards our customers expect from QA1 Brands."

The new sales and development center in St. George, Utah, will further industry collaboration, technical support and product development for customers, the company said.

For more information, visit qa1.net.

Motion Raceworks Purchases Mark Williams Enterprises

Motion Raceworks, based in Dewitt, Iowa, has wholly acquired Mark Williams Enterprises, Louisville, Colorado, purchasing 100% of their stock.

Mark Williams Enterprises, founded in 1964, is a driveline manufacturer that has produced axles, third members, spools, yokes, brakes, driveshafts and more for racing applications. The company is housed in a 32,000-sq.-ft. facility that hosts a large inventory of precision and specialized machinery, heat treating and metal processing equipment. The acquired company will continue to operate out of its Colorado location.

Motion Raceworks has previously acquired TBM Brakes, RIFE Sensors, Gspot Sensors and R&R Oil Pump Systems.

"Motion Raceworks is thrilled to add Mark Williams to our already extensive product line. This acquisition further fills out our offerings and brings strategic manufacturing for future Motion Raceworks and TBM Brakes product development and expansion," Motion Raceworks CEO Doug Cook said in a statement announcing the acquisition. "Motion Raceworks plans to continue operations in their Colorado location while retaining their very skilled, passionate and talented team to continue the legacy while combining the benefits of Motion Raceworks scope and size as well as sales and marketing abilities."

For more information, visit motionraceworks.com.

NHRA Releases 2026 Pro Stock Schedule

NHRA officials have announced the 2026 schedule for the Pro Stock category in the Mission Foods Drag Racing Series.

As part of the NHRA's 75th anniversary season in 2026, Pro Stock will compete at all 20 races next year, beginning with the 56th annual NHRA Gatornationals on March 5-8 at the legendary Gainesville Raceway in Florida.

The GETTRX Pro Stock All-Star Callout will return to Norwalk for the second straight year as part of the Summit Racing Equipment NHRA Nationals on Saturday, June 27, at Summit Motorsports Park in Norwalk, Ohio. Callout races will take place in Top Fuel and Funny Car as well, with the Top Fuel All-Star Callout taking place on Saturday, March 7, in Gainesville and the Funny Car All-Star Callout on Sunday, September 6, during the world's biggest drag race, the prestigious Cornwell Quality Tools NHRA U.S. Nationals in Indy.

The popular Mission Foods #2Fast2Tasty NHRA Challenge, which brings competitive racing, a bonus purse and bonus championship points to Saturday qualifying, will return in 2026 as well, taking place at 13 regular-season events, including the four-wide race in Charlotte.

For more information, visit nhra.com.

2026 NHRA Pro Stock Schedule

• Gainesville: March 6–8
• Phoenix: March 20–22
• Pomona: April 10–12
• Charlotte: April 24–26
• South Georgia: May 1–3
• Chicago: May 15–17
• Maryland: May 29–31
• Epping: June 5–7
• Bristol: June 12–14
• Norwalk: June 26–28
• Sonoma: July 17–19*
• Seattle: July 24–26
• Brainerd: August 21–23
• Indianapolis: September 4–7
• Reading: September 18–20
• TBD: September 25–27
• St. Louis: October 2–4
• Dallas: October 16–18
• Las Vegas: October 30–November 1
• Pomona: November 13–15

*Sonoma GETTRX PSM All-Star Callout: July 17–18