Tue, 04/15/2025 - 13:40

By the SEMA Washington, D.C., office

Portland International Raceway

 

In a significant win for the racing community, Oregon House Bill (HB) 2738, which aimed to ban the use of leaded fuel at Portland International Raceway (PIR), and thus shut down the race track, is dead. The bill missed a critical legislative deadline and will not advance this year.

The bill was problematic from the start, relying on junk science advanced by neighborhood activists seeking to eliminate a local institution. In the end, the grassroots and lobbying efforts of PRI and SEMA generated a groundswell of opposition from motorsports enthusiasts and state lawmakers. These efforts are what delivered this significant victory at a time when race tracks nationwide are at risk of shutting down.

If enacted, HB 2738 would have significantly impacted the historic 63-year-old facility that has hosted an impressive cadre of champion drivers, including Mario and Michael Andretti, Emerson Fittipaldi and Álex Palou. Major racing events at PIR, such as those by INDYCAR and NASCAR, generate more than $32 million annually for Portland's economy.

The racing industry rallied against the bill, with organizations like PRI and SEMA highlighting the minimal environmental impact of leaded fuel emissions at the track and that many racers were already transitioning to alternative fuels.

How It Happened

The bill to shut down PIR was introduced at the start of Oregon's legislative session, and the racing community's response to the proposal was swift and robust. PRI and SEMA worked closely with local stakeholders to present a united front. PRI's members, bolstered by support from the SEMA Action Network, mobilized the motorsports community, raised awareness, and advocated for the interests of racing enthusiasts and businesses.

In its testimony, PRI and SEMA strongly opposed HB 2738, highlighting several key concerns. The letter emphasized that the specialty automotive aftermarket industry generates $3.27 billion in economic impact, supports more than 14,000 jobs, and contributes significantly to Oregon's state and local tax revenues.

What's Next

While HB 2738 is dead for this year, the conversation around leaded fuel and its environmental impact is far from over. PIR has been in the crosshairs of activists for years, and the motorsports community must remain vigilant and proactive in advocating for their interests. We thank all who engaged on this effort for their unwavering support and advocacy. Their efforts have been pivotal in this ongoing battle to protect the interests of the motorsports community.

For more information, contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org.

Tue, 04/15/2025 - 13:40

By the SEMA Washington, D.C., office

Portland International Raceway

 

In a significant win for the racing community, Oregon House Bill (HB) 2738, which aimed to ban the use of leaded fuel at Portland International Raceway (PIR), and thus shut down the race track, is dead. The bill missed a critical legislative deadline and will not advance this year.

The bill was problematic from the start, relying on junk science advanced by neighborhood activists seeking to eliminate a local institution. In the end, the grassroots and lobbying efforts of PRI and SEMA generated a groundswell of opposition from motorsports enthusiasts and state lawmakers. These efforts are what delivered this significant victory at a time when race tracks nationwide are at risk of shutting down.

If enacted, HB 2738 would have significantly impacted the historic 63-year-old facility that has hosted an impressive cadre of champion drivers, including Mario and Michael Andretti, Emerson Fittipaldi and Álex Palou. Major racing events at PIR, such as those by INDYCAR and NASCAR, generate more than $32 million annually for Portland's economy.

The racing industry rallied against the bill, with organizations like PRI and SEMA highlighting the minimal environmental impact of leaded fuel emissions at the track and that many racers were already transitioning to alternative fuels.

How It Happened

The bill to shut down PIR was introduced at the start of Oregon's legislative session, and the racing community's response to the proposal was swift and robust. PRI and SEMA worked closely with local stakeholders to present a united front. PRI's members, bolstered by support from the SEMA Action Network, mobilized the motorsports community, raised awareness, and advocated for the interests of racing enthusiasts and businesses.

In its testimony, PRI and SEMA strongly opposed HB 2738, highlighting several key concerns. The letter emphasized that the specialty automotive aftermarket industry generates $3.27 billion in economic impact, supports more than 14,000 jobs, and contributes significantly to Oregon's state and local tax revenues.

What's Next

While HB 2738 is dead for this year, the conversation around leaded fuel and its environmental impact is far from over. PIR has been in the crosshairs of activists for years, and the motorsports community must remain vigilant and proactive in advocating for their interests. We thank all who engaged on this effort for their unwavering support and advocacy. Their efforts have been pivotal in this ongoing battle to protect the interests of the motorsports community.

For more information, contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org.

Tue, 04/15/2025 - 11:14

By SEMA News Editors

SEMA Show Exhibitor Summit 2025


Registration is open for the SEMA Show Exhibitor Summit, the annual program for exhibitors to learn how to maximize their Show experience, returns to Las Vegas in 2025 with new dates: Wednesday, June 25, Thursday, June 26, and Friday, June 27 (travel date).

Register and view the 2025 SEMA Show Exhibitor Summit agenda and more details at semashow.com/exhibitor-summit.

For those that have already secured their SEMA Show booth, the Exhibitor Summit, which will take place at the Las Vegas Convention Center (LVCC) South Hall Skybridge, will lead exhibitors through the art of the exhibit, step-by-step, to maximize their SEMA Show experience at the LVCC later this year, November 4-7.

"Exhibiting at the SEMA Show is an art form with proven best practices and techniques that exhibitors can utilize to maximize their ROI. At the Exhibitor Summit across two days, you and your team will be armed with practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities," said Andy Tompkins, SEMA trade show director. "Just make it to Vegas, and we've got your SEMA Show planning covered. But hurry, space is limited, so register and secure your spot today!"

As the SEMA Show continues to evolve, the Summit provides exhibitors with effective lead generation and sales-building programs as well as the latest information on how to build brand visibility, media engagement and marketing reach.

To support this mission, prominent content creators and media members will share first-hand insights on how they approach covering the SEMA Show, revealing to exhibitors how they can maximize their booth's impact on the media. In addition, organizers will also provide tips on launching new products, free and low-cost sponsorship opportunities, and everything exhibitors need to know to save time and money at the SEMA Show. Those seeking booth design and layout direction will not be disappointed, as the SEMA Show team will also share ways to create the best possible booth presentation that aligns with a brand's specific goals and needs.

Longtime exhibitors may notice an earlier Exhibitor Summit date this year. This change was designed to bring more impact to the event, as it will provide exhibitors with more time to put event takeaways into an actionable exhibit plan.

Register to join the SEMA Show team in Vegas this June, and we'll handle the rest. Exhibitors enjoy complimentary registration, a two-night hotel stay (for up to two representatives from each exhibiting company), and select meals courtesy of SEMA.

View the agenda and register for the 2025 SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit.

Haven't signed up to exhibit at the 2025 SEMA Show yet? There is still time to secure your spot on the SEMA Show floor. Get ready to power your sales and marketing yearlong with a booth at the SEMA Show here.

Questions? Visit semashow.com/exhibitor or view key SEMA Show contacts here.

Tue, 04/15/2025 - 08:41

By SEMA News Editors

 

Singer Vehicle Design, CrossHarbor Capital Acquire Willow Springs International Raceway
Singer Willow Springs

 

Singer Vehicle Design, the California-based restorer of air-cooled Porsche 911s, and real estate investment firm CrossHarbor Capital have partnered to acquire Willow Springs International Raceway, the Kern County, California, racing facility.

The new ownership group sees public access as a key aspect of Willow Springs' success, according to a statement announcing the acquisition, and the raceway will continue to host both public and private events. Existing tracks, including all three road courses, will remain open to the public and undergo enhancements to improve safety.  A variety of track layouts, including karting, ATV courses and driver instruction, will continue to be available to a broad range of interests, company officials said.

In addition to being an owner, Singer will partner with CrossHarbor to create a private member's club. Membership will be open to Singer's clients as well as other like-minded enthusiasts and will enable drivers to bring their vehicles for track days and related experiences.

New ownership has already begun an in-depth evaluation of the raceway's facilities and will initially focus on track and safety improvements, including adding more asphalt and curbs and enhancing run-off areas with leveling and gravel. Future plans include upgrading its facilities, improving food and beverage offerings, and refining the track and driving experience.

Additionally, Speedway Motorsports, the North Carolina-based owner of California's Sonoma Raceway, will oversee track operations at the facility.

For more information, visit willowspringsraceway.com.

 

McLaren Racing to Enter WEC Hypercar Class in 2027

 

McLaren Racing, the United Kingdom-based Formula 1, INDYCAR and Formula E Team, is expanding into the FIA World Endurance Championship (WEC) in the Hypercar prototype class beginning in 2027.

The British marque--which this year is celebrating the 30th anniversary of its 24 Hours of Le Mans victory with the F1 GTR in 1995--joins the top class in sports car racing for the first time since 1998.

In partnership with United Autosports, McLaren Automotive entered FIA WEC's LMGT3 division in 2024, tallying a trio of top four finishes in the 720S LMGT3 Evo's maiden campaign in the series.

McLaren is the latest manufacturer to announce its intent to join the Hypercar grid in the coming years, alongside Hyundai's Genesis-branded prototype effort and Ford, which both confirmed new Hypercar programs earlier this year.

For more information, visit fiawec.com.

Tue, 04/15/2025 - 07:55

 

By Ashley Reyes

SBN Webinar

 

Everyone strives to excel at work, but there's always room for growth and improvement. Whether it's refining skills, enhancing productivity or addressing feedback, navigating these areas can sometimes be challenging. 

On Tuesday, May 13, at 12:00 p.m. PDT, several of SEMA's councils and networks will host the webinar, "The Untold Truth: What Leaders Think (But Rarely Say)," to help aftermarket professionals learn strategies for elevating their professional performance. Registration is open at this link. 

The session brings together a panel of aftermarket leaders and executives who will share actionable tips, proven strategies and practical recommendations to help professionals put their best foot forward, manage tough feedback and identify areas of improvement. 

Panelists include Shawna Bacon, executive assistant at Oracle Lighting; Megan Cook, chief administrative officer at Power Automotive Media; and Lauren McCullough, founder and CEO at Tromml. Moderator Tiffanie Hartenstein, CEO at Oracle Lighting, will guide the discussion and facilitate the question-and-answer period. 

Tailored to aftermarket professionals who are seeking next-level career growth, this session will provide attendees with tools and insights for performing their best. Register here. 

This webinar is hosted in collaboration with the SEMA Businesswomen's Network (SBN), SEMA Emerging Trends & Technology Network (ETTN), SEMA Future Leaders Network (FLN), SEMA Truck & Off-Road Alliance (TORA), and the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC).  

Tue, 04/15/2025 - 06:59

By Ashley Reyes

SBN Shelby Chrisman

 

The SEMA Businesswomen's Network (SBN) hasnamed Shelby Chrisman, buyer at Fabtech Motorsports, as the network's newest #SheIsSEMA spotlight member. 

Get to know Chrisman in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Shelby Chrisman:  I am coming up on four years with Fabtech Motorsports and the most enjoyable part about my job is my team. I have been extremely blessed with a team who share the same values and passions. Not to mention the endless opportunities available.

SEMA: How many years have you been in the industry and what was your first industry job? 

SC: I was born and raised in the industry growing up at the family shop, Chrisman Driveline Components. I started volunteering at a young age at John Force Racing and moved on to my first paid job at McLeod Racing part-time at age 16.

SEMA: What are three qualities that got you to where you are today? 

SC: Three qualities that got me to where I am today are my passion for the industry, my willingness to learn and the ability to adapt and pivot as needed. My passion for the industry has benefited me in my career because I look at it as more than just a job--it's an adventure. My willingness to learn and my ability to adapt has benefited me because it invites opportunities to expand my experience and knowledge to further my career.

SEMA: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

SC: My greatest challenge being a woman in the industry is feeling that I have to work harder than my male counterparts to prove myself and navigating that my age reflects my level of experience. My biggest accomplishment would be being a part of our team launching a program that benefits the culture of the company.

SEMA: Who are your role models or mentors in the industry? 

SC: My number one role model in the industry is my mom, Lana Chrisman. She introduced me to the industry at a young age. She has taught me not only how to be a strong female in the industry but has taught me that leadership is defined by the success of your team and that feedback from your team is valuable from all levels. My second mentor is Chris Gauss, vice president of Warn Industries. This year the company launched a mentor program in which I was proudly chosen by Chris, who is also a male ally for SBN. Chris has shared strong leadership skills with me, valuable advice to further my career and he has expanded my vision on strong leadership attributes. He has shown support by encouraging me to join SEMA networks like TORA. Lastly, the women of SBN have provided guidance and paved the path for the next generation of leaders.

SEMA: What is the best career advice you have received? 

SC: The best career advice I have received is to always stay true to your values and to have a successful team you need to provide the necessary tools. This advice has helped me professionally and personally as a formula to success.

SEMA: Have you always wanted to work in the automotive industry? What keeps you here? 

SC: Is there another industry outside of the automotive world? Yes, I have always known that I wanted to have a career in the industry. The Chrisman name was introduced to the automotive industry in the late '40s and then to the world of motorsports in the early '50s, making my future inevitable. I have an appreciation for the craftsmanship and hard work that goes into producing award-winning hot rods and performance products.

SEMA:Who was the most influential person on your career/goals? 

SC: That's a difficult question to answer because there are a lot of people in the industry who have influenced me. From spending time with Ed Iskenderian, Carl Olson, Walker Evans and many other legends, to the women of SBN. I've had the privilege to learn from some of the top leaders in the industry.

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media,SEMA News and recognized on the sema.org/she-is-sema website. 

Tue, 04/15/2025 - 06:50

By SEMA News Editors

Garage ADAS training

 

The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the number of ADAS-equipped vehicles continues to grow, mastering the proper calibration of these systems is becoming increasingly vital. 

SEMA Garage Detroit will host its next AUTEL ADAS training session on Tuesday, May 20, and Wednesday, May 21, at the facility located at 14655 Jib St., Plymouth, MI 48170.

RSVP for the upcoming session on the Autel website here (simply navigate to the "Detroit" tab under the first event), and keep an eye out for additional sessions later this calendar year.

For more information, contact academy@autel.com or visit the Autel website here.

Tue, 04/15/2025 - 05:51

By Ashley Reyes

FLN Pizza and Professionals

 

The SEMA Future Leaders Network (FLN) invites SEMA members under 40 to its Pizza and Professionals Networking Reception. The event will take place following the FLN Professional Development Program (PDP) at the SEMA Garage Detroit in Plymouth, Michigan, on May 9, from 5:00-7:00 p.m. EDT.

FLN networking events are a great opportunity to grow one's professional network in a relaxed setting, as well as discover resources designed to help young professionals succeed in the industry. FLN select committee leaders will be on-site to share information about the network's current projects, resources for members and ways to get involved. 

Pizza and refreshments will be provided. Registration is required.

Register here.

Thu, 04/10/2025 - 23:50

By SEMA News Editors

Attendee, buyer and media registration opens on Monday, April 28. Here's why you should secure your badge as soon as possible.
SEMA Show attendee registration opens April 28 2025

 

Attendee registration for the 2025 SEMA Show--November 4-7, Las Vegas Convention Center in Las Vegas--opens online next week on Monday, April 28. The future of automotive innovation will come into focus once again at the SEMA Show, which will offer an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending education sessions--all of which are led by top industry professionals.

Organizers recommend attendees register and book their hotels as soon as possible to start planning the best SEMA Show experience for you and your business.

"SEMA Show planning is already in full swing, and we're focused on delivering an even more impactful experience for attendees, buyers and automotive pros in 2025," said Andy Tompkins, SEMA trade show director. "We always encourage early registration—it not only saves money, but it also gives Showgoers first access to exclusive opportunities, event announcements and travel perks. The earlier you're in, the more prepared and successful your SEMA Show experience will be."

A SEMA Show badge comes with first-hand access to thousands of brands and industry professionals across the Las Vegas Convention Center, along with access to:

  • The SEMA Show's No. 1 buyer destination--the New Products Showcase--which displays the latest, most innovative products across 18 industry categories.
  • Thousands of the latest vehicle builds of all types on display with the SEMA Feature Vehicle Displays and the Overland Experience.
  • Glimpses of our industry's future with areas dedicated to new technology, such as the Collision Repair & Refinish Stage with hands-on welding demos and presentations; areas celebrating car culture; and much more.
  • Unique experiences and events, including the SEMA Show Kick-Off Breakfast, the SEMA Battle of the Builders, the SEMA Industry Awards Banquet, SEMA council and network receptions, the SEMA Cruise and more automotive and motorsports activations.
  • Numerous networking opportunities with dedicated meetings and events.
  • Complimentary and paid education sessions across several unique tracks designed to boost businesses and careers.
  • member lounge to connect and regroup across the SEMA Show campus. (Only open to active SEMA members.)
  • The adjacent Automotive Aftermarket Products Expo (AAPEX) Show.
  • Much, much more!

SEMA is dedicated to making the Show as cost-effective as possible for all. By registering early, attendees can take advantage of the best rates and receive all the necessary information for planning their SEMA Show experience. 

Register for only $50 from registration's opening on April 28 through Friday, June 27. Pricing will increase to $75 per badge on Saturday, June 28, and to $100 after Friday, September 26.

SEMA Showgoers are also strongly encouraged to secure their housing online here through onPeak, SEMA's only official hotel provider. Booking a 2025 SEMA Show hotel through onPeak allows attendees and exhibitors to claim hotel loyalty rewards points and book their entire group online with immediate confirmation--knowing they've secured the lowest rate without needing to browse the web for hours.

Additional information can be found at semashow.com/attendee. Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show and visit semafest.com to sign up for updates on SEMA Fest, which will return to the SEMA Show campus on Friday, November 7.

Thu, 04/10/2025 - 23:49

From the SEMA Washington, D.C., office

SEMA California Rally

 

Mark your calendars because the SEMA California Rally is back! On June 11, 2025, SEMA-member companies across the Golden State are invited to join us in Sacramento for a day of advocacy and innovation.

This isn't just another event--it's your chance to make a real difference for the automotive aftermarket industry. From supporting cutting-edge vehicle technologies to advocating for crucial manufacturing incentives, the SEMA California Rally is where our voices turn into action.

This year's Rally is open to all SEMA-member companies based in California, and registration is officially live. Click here to secure your spot and find all the details you need, including lodging information.

By attending the SEMA California Rally, you're not just joining an event--you're becoming a part of a movement dedicated to the growth and innovation of our industry.

Don't let this opportunity pass you by. Join us in Sacramento on Wednesday, June 11, and let's drive change together.

For more information, contact SEMA Senior Manager of State Government Affairs Victor Muñoz at victorm@sema.org.

 

Image courtesy of Shutterstock