Thu, 09/11/2025 - 13:09

By SEMA News Editors

SEMA Show Freeman Webinar

 

Whether you're a first-time exhibitor or a seasoned pro, the 2025 SEMA Show Freeman Webinar is your go-to resource for maximizing impact and minimizing costs.

Set for Tuesday, September 16, at 10:00 a.m. PDT/1:00 p.m. EDT, the virtual 2025 SEMA Show Freeman Webinar (Register Here) will put you in front of with leading exhibition specialists and members of the SEMA Show team to guide you through all of the tools and resources--from cost-saving tips to the keys of lead retrieval--that are available to you and your brand.  

Led by Cassandra Cothron, exhibitor education manager for official SEMA Show partner Freeman, with support from the SEMA Show's own experts--this virtual event will explore:  

  • Valuable resources and cost-saving tips.
  • How to effectively highlight new products.
  • Lead retrieval and customer management solutions.  
  • Proven strategies to attract and engage more customers.  
  • Expert answers to all your exhibit-related questions.  

If you're a SEMA Show exhibitor, you won't want to miss this information-packed presentation on Tuesday, September 16. Save your seat now!

Freeman Webinar RSVP Button

 

Exhibitors should frequently check the complete list of deadlines for the 2025 SEMA Show using the Exhibitor Services Manual (ESM) found at semashow.com/esm. The ESM is the one-stop shop for all things related to exhibiting at the SEMA Show and contains everything companies need to know to exhibit like a pro, including deadline and budget checklists.

Exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

Have questions on exhibiting at the SEMA Show? Call us at 9:00 a.m. to 5:00 p.m. ET, Monday through Friday, at 508-743-8571 or email AAPEXSEMA@maritz.com.

Thu, 09/11/2025 - 13:07

By SEMA News Editors

Terrain Tamer Purchases Iconic Steve Irwin-Owned LandCruiser Troop Carrier
Terrain Tamer

 

Terrain Tamer, the Australian off-road and four-wheel-drive parts brand, has purchased a Toyota LandCruiser Troop Carrier previously owned by "Crocodile Hunter" Steve Irwin.

Previously used at Irwin's Australia Zoo for carrying staff and equipment, the '82 HJ47 Troop Carrier has more than 250,000 miles on the odometer and still dons the iconic "Crocodile Hunter" branding.

The "Troopy" has been fitted with a 4.9L Cleveland Ford V8 engine and has undergone mechanical and electrical refurbishment under its previous owners, including the fitment of Terrain Tamer suspension components, which drew the attention of the brand's team during the recent auction of the vehicle.

"One customer recently shared that he believes the industry perception is that Terrain Tamer are the best parts around for hard working LandCruisers, so it feels like a natural fit that this Troopy would be fitted with our suspension and should come to us, where it can be shared with other enthusiasts and operators who appreciate it's significance," Terrain Tamer General Manager Brent Hutchinson said.

"LandCruisers are a cornerstone of Australian automotive culture, and the Troopy, in particular, is known for being rugged and practical. With the connection to Steve Irwin, there's an overlap of cultural identity and automotive history beyond anything mechanical."

The Crocodile Hunter Troopy comes complete with extensive documentation detailing modifications from its zoo service history, and a restoration record, as well as supporting provenance documentation, and a signed letter from Steve Irwin's son Robert.

The vehicle will eventually make an appearance at the company's Stockton, California, branch.

For more information, visit terraintamer.com.

 

Porsche Owners Gain Access to Tesla Supercharger Network
Porsche Tesla Charger

 

Porsche customers are gaining access to the Tesla Supercharger network thanks to a new program launched on September 9.

The program gives Porsche owners access to 23,500 Tesla Superchargers in North America and will be made possible through a Porsche-supplied NACS DC adapter for customers. At the current stage of the program, Porsche customers will utilize the Tesla app to enable charging. Charging through the My Porsche app and plug-and-charge is expected to follow in the coming months.

All-new model-year '26 Porsche Taycan and Macan Electric models will include Porsche NACS DC adapter at no additional fee. Model-year '25 Taycan owners and all existing Macan Electric owners are eligible for a complimentary adapter.

Model-year '24 and older Taycan customers can elect to purchase the Porsche NACS DC adapter from the Porsche Online Shop and at local Porsche Centers.

For more information, visit porsche.com.

 

Kahn Media's Josh Rivera Receives PRNEWS People of the Year Award
Kahn Media Josh Rivera

 

Kahn Media, a Moorpark, California-based marketing agency, has announced that Josh Rivera has received a PRNEWS People of the Year Award in the Media Relations Titans category.

The PRNEWS People of the Year Awards showcase the top talent, passionate professionals and budding communications leaders redefining modern public relations. Award-worthy individuals have made a quantifiable impact on a product, group, company or industry at large. The Media Relations Titans category zeroes in on those individuals who have worked continuously to build strong relationships with journalists and content creators through all channels or have succeeded in repositioning a brand through media outreach, according to PRNEWS.

Rivera joined Kahn Media in 2022 and now serves as a senior account executive. Since joining Kahn Media, Rivera has taken on more responsibilities and a growing client list, which now includes dynamic brands like Roush Performance, Velocity Restorations, Centerforce Clutch, Front Runner Dometic and Rigid Industries.

For more information, visit kahnmedia.com.

Thu, 09/11/2025 - 12:04

From the SEMA Washington, D.C., office

Elle Rollings

 

Eleanor Rollings, a fixture in the Washington, D.C., political fundraising scene, has joined SEMA as director of PAC development, a new role in which she will lead the efforts of SEMA and PRI PAC and Driving Force Action SuperPAC to support the specialty-equipment and motorsports industries.

Rollings joins SEMA from Hollingsworth Strategies, where she served as a principal overseeing major gifts programs, corporate partnerships and planned giving strategies for a wide range of client organizations.

"Eleanor is a great addition to SEMA's Washington, D.C., team, and we're excited to tap into her ability to build high-impact giving campaigns and cultivate relationships with major donors, advocacy networks and institutional partners," said Karen Bailey-Chapman, SEMA senior vice president for public and government affairs.

"I'm thrilled to get started with SEMA, whose reputation in Washington, D.C, is on the rise, and whose advocacy on behalf of our member companies and the nation's automotive enthusiasts is beyond impressive," Rollings said. "I see a great opportunity to deliver to our team the resources needed to make a lasting impact on the legislative and regulatory issues facing the aftermarket and motorsports industries."

A California native, Rollings holds a degree in political science from San Diego State University.

Thu, 09/11/2025 - 12:04

From the SEMA Washington, D.C., office

Elle Rollings

 

Eleanor Rollings, a fixture in the Washington, D.C., political fundraising scene, has joined SEMA as director of PAC development, a new role in which she will lead the efforts of SEMA and PRI PAC and Driving Force Action SuperPAC to support the specialty-equipment and motorsports industries.

Rollings joins SEMA from Hollingsworth Strategies, where she served as a principal overseeing major gifts programs, corporate partnerships and planned giving strategies for a wide range of client organizations.

"Eleanor is a great addition to SEMA's Washington, D.C., team, and we're excited to tap into her ability to build high-impact giving campaigns and cultivate relationships with major donors, advocacy networks and institutional partners," said Karen Bailey-Chapman, SEMA senior vice president for public and government affairs.

"I'm thrilled to get started with SEMA, whose reputation in Washington, D.C, is on the rise, and whose advocacy on behalf of our member companies and the nation's automotive enthusiasts is beyond impressive," Rollings said. "I see a great opportunity to deliver to our team the resources needed to make a lasting impact on the legislative and regulatory issues facing the aftermarket and motorsports industries."

A California native, Rollings holds a degree in political science from San Diego State University.

Thu, 09/11/2025 - 10:03

By Juan Torres

SEMA Show exhibitors

 

SEMA Show exhibitors have begun sharing their latest announcements previewing their plans for the 2025 SEMA Show, November 4-7, Las Vegas. Exhibitors can post press releases, free of charge, at www.semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.

Below are some of the latest announcements you will find in the Online Media Center:

To find more relevant news quickly and efficiently, visit www.semashow.com/press and sort by type of announcement and/or market segment.

Thu, 09/11/2025 - 08:50

By Ashley Reyes

EV ETTN Webinar

 

SEMA members have only a few days left to register for the SEMA Emerging Trends & Technology Network (ETTN) webinar, "Aftermarket Opportunities in EV," taking place Tuesday, September 16, at 1:00 p.m. EDT/10:00 a.m. PDT.

The electric-vehicle (EV) aftermarket is still in its early stages, presenting major opportunities for early adopters. This session will bring together leading EV experts to share insights and strategic guidance as consumer demand for EVs rises and the aftermarket industry begins to evolve.

Key insights include:

  • High-growth areas such as performance upgrades, tuning, fleet optimization and vehicle customization.
  • Shifts in consumer preferences and how EV buyers differ from internal combustion engine (ICE) customers.
  • Collaboration strategies with OEMs and navigation of emerging regulations.
  • Future technologies like software-driven upgrades, connected vehicles and autonomous systems.
  • Actionable advice from EV industry experts to help businesses pivot successfully.

Speakers for this webinar include Maverik Knoles, president and co-founder of Legacy EV; Hugo Normand, research and development director at Technologies Ingenext; and Brian Reese, president and CEO of T Sportline.

Designed for manufacturers, retailers, fleet managers and enthusiasts, this session will offer attendees the insights and tools needed to innovate and succeed in the rapidly evolving EV aftermarket. Register here.

Thu, 09/11/2025 - 08:10

By Ashley Reyes

PRO GMM

 

There’s still time to register for the Professional Restylers Organization (PRO) General Membership Meeting taking place virtually on Wednesday, September 17, at 11:00 a.m. PDT/2:00 p.m. EDT

The meeting is open to current and prospective members and is an opportunity to discover resources designed to help automotive restylers succeed in the specialty-equipment industry. Attendees will hear about events, volunteer opportunities and other resources aimed at supporting business and professional growth. 

The meeting will also include updates about the PRO Cup Challenge and other PRO events taking place at the 2025 SEMA Show, November 4-7, Las Vegas

PRO membership is open to all SEMA member companies serving the restyling and accessory markets--be they manufacturers, warehouse distributors, manufacturers or restylers and installers. If this sounds like you, don't miss this opportunity to take action in the industry and grow your network by getting more involved. 

Register here. 

Thu, 09/11/2025 - 07:29

By SEMA News Editors

Andrew Abouata Content Creator Spotlight

 

Content Creator Spotlight: Andrew Abouata
Instagram: @cali.comet | @drewboutashoot
Follower count: 7k on Instagram
Focus: Classic cars, photography

 

Abouata Spotlight

 

SEMA News: How did you get into the automotive industry?

Andrew Abouata: It all began with my first car, a broken '94 Mustang GT. That car got me out to meets and shows, and once COVID hit, my interest shifted to classics. I briefly owned a '64 Fairlane, which gave me my first real taste of vintage style. That eventually led me to my current pride and joy, my '63 Comet. I drive it everywhere and that really solidified my place in the community.

SN: What's your biggest motivator?

AA: Without question, it's my friends and family. We go to shows together all the time, and just being around other builds, projects and passionate people always pushes me to stay motivated and keep creating.

Abouata Spotlight Comet

SN: What's been your favorite part of being a part of the automotive community?

AA: The community itself. Almost everyone important in my life has come through cars, and I spend nearly all my free time outside of work with them. It's more than just cars, it's the relationships, stories, and memories built along the way. I have also had an amazing art piece done for my Comet by a great friend @Hey.Ruca.

SN: What is on the horizon for you in 2025? Anything you're looking forward to?

AA: A new chapter for the Comet. A buddy of ours rebuilt a 302 that's going into the car, and after three years of cruising with the inline six, I'm excited for more power. At the same time, the build is evolving into a lowrider-inspired style with pinstripes, wheels and details that will make the Comet stand out even more. Next year is going to be a year of growth and creativity for both me and the Comet.
 

Abouata Spotlight

 


Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.

 

Thu, 09/11/2025 - 07:29

By SEMA News Editors

Andrew Abouata Content Creator Spotlight

 

Content Creator Spotlight: Andrew Abouata
Instagram: @cali.comet | @drewboutashoot
Follower count: 7k on Instagram
Focus: Classic cars, photography

 

Abouata Spotlight

 

SEMA News: How did you get into the automotive industry?

Andrew Abouata: It all began with my first car, a broken '94 Mustang GT. That car got me out to meets and shows, and once COVID hit, my interest shifted to classics. I briefly owned a '64 Fairlane, which gave me my first real taste of vintage style. That eventually led me to my current pride and joy, my '63 Comet. I drive it everywhere and that really solidified my place in the community.

SN: What's your biggest motivator?

AA: Without question, it's my friends and family. We go to shows together all the time, and just being around other builds, projects and passionate people always pushes me to stay motivated and keep creating.

Abouata Spotlight Comet

SN: What's been your favorite part of being a part of the automotive community?

AA: The community itself. Almost everyone important in my life has come through cars, and I spend nearly all my free time outside of work with them. It's more than just cars, it's the relationships, stories, and memories built along the way. I have also had an amazing art piece done for my Comet by a great friend @Hey.Ruca.

SN: What is on the horizon for you in 2025? Anything you're looking forward to?

AA: A new chapter for the Comet. A buddy of ours rebuilt a 302 that's going into the car, and after three years of cruising with the inline six, I'm excited for more power. At the same time, the build is evolving into a lowrider-inspired style with pinstripes, wheels and details that will make the Comet stand out even more. Next year is going to be a year of growth and creativity for both me and the Comet.
 

Abouata Spotlight

 


Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.

 

Tue, 09/09/2025 - 14:42

🛑A proposed federal airspace grab threatens off-roading and events at Johnson Valley, California, like King of the Hammers. We're not letting it happen. Public comments must be submitted by September 15.

👉 Send your letter now. It takes 30 seconds.

SEND A LETTER TO LAWMAKERS button for Johnson Valley article

-From the SEMA Washington, D.C., office