Tue, 09/23/2025 - 13:06

By Ashley Reyes

MPMC Media Trade Conference

 

Motorsports parts manufacturers looking to have their products promoted by the media have just one week left to secure their spot at the 2026 MPMC Media Trade Conference.

Happening January 27–29, 2026, in Anaheim, California, the MPMC Media Trade Conference is the only event in the industry where manufacturers can take part in more than 40 private, 30-minute meetings with various media outlets in a single week. Registration is only $950—less than the price of a single full-page magazine ad—and creates lasting media relationships and coverage that manufacturers can benefit from for years to come.

These meetings provide the ideal setting for manufacturers to share their latest products and newsworthy developments in their company, while media benefit from collecting content that they can promote in their channels year-round. The meetings with media are matched to the manufacturer's selected preferences during registration, ensuring a personalized, brand-aligned experience.

Top reasons for attending:

  • Strengthen media outreach strategies.
  • Connect face-to-face with key media through private, half-hour meetings.
  • Network with leaders across the motorsports industry.
  • Showcase products to engaged, targeted audiences.
  • Gain a competitive edge in the marketplace.

The Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members.

Register today at www.mediatradeconference.com.

Contact MPMC Council Director Marcy Yanus at marcy@sema.org with any questions. Media registration will open in October.

Tue, 09/23/2025 - 10:26

From the SEMA Washington, D.C., office

Internal combustion engines

 

SEMA is urging the U.S. Environmental Protection Agency (EPA) to follow through with its proposal to rescind a dubious policy position that empowered regulators at the federal and state levels to deprive Americans of vehicle choice through electric-vehicle (EV) mandates that were out of step with marketplace realities.

  • Because a third of the SEMA's members are internal-combustion-engine (ICE) dependent, the organization was especially motivated to share its views on the EPA's proposed rule, which can chart an important new direction for innovation and vehicle choice and promises to protect a $100 billion segment of the U.S. economy, including more than 330,000 U.S. jobs.

In comments responding to the EPA's rulemaking for Docket ID No. EPA–HQ–OAR–2025–0194 — Reconsideration of the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, SEMA identified economic and cultural considerations for re-establishing a foundation of vehicle choice in the U.S. automotive market, which, because of recent GHG emissions policies, have experienced an erosion of affordability and innovation.

SEMA articulates its support for the EPA's proposal in order to:

  • restore the Clean Air Act to its proper scope;
  • create long-term certainty for entire industries;
  • protect consumer affordability and preserve vehicle choice;
  • reduce adverse impacts on small businesses; and
  • prevent a patchwork of competing federal and state mandates that destabilize markets by delegating policymaking back to the legislative branch.

"The specialty automotive aftermarket is a uniquely American industry built on ingenious innovation, vibrant consumer enthusiasm and an unmatched entrepreneurial spirit," writes SEMA CEO Mike Spagnola. "The EPA's reconsideration of the 2009 GHG Endangerment Finding presents an opportunity to remove unnecessary regulatory barriers and allow market forces to guide technological progress in a way that is consumer-driven. We urge the EPA to finalize the repeal of the Endangerment Finding and its related GHG vehicle standards."

  • Read SEMA's full comments HERE.

BACKGROUND

  • SEMA and its 7,000 member businesses are the heart of the United States automotive aftermarket industry, which annually contributes more than $337 billion to the U.S. economy and supports more than 1.3 million American jobs.
  • Most of the businesses that make up the aftermarket are small businesses, but there is nothing small about the innovation and ingenuity they show every day. The products that aftermarket businesses manufacture, sell and distribute to automotive enthusiasts worldwide are a testament to our nation's engineering superiority.
  • The upcoming 2025 SEMA Show in Las Vegas, the largest trade show in North America, with 160,000 attendees expected, includes the centerpiece "FutureTech Studio" activation, where the organization showcases different propulsion technologies, including EV, hybrid, hydrogen, alternative fuels and other technological advancements that represent the "what's next, what's possible" of the American automotive industry.
  • SEMA is not anti-EV, nor will it ever be. Rather, SEMA is passionate about protecting the freedom of businesses to deliver the next groundbreaking product, and the American consumer's freedom to choose whether that product fits their needs and lifestyle. Such innovation can only be delivered through technology-neutral government policy and by allowing the marketplace to drive demand for these products.
Tue, 09/23/2025 - 10:26

From the SEMA Washington, D.C., office

Internal combustion engines

 

SEMA is urging the U.S. Environmental Protection Agency (EPA) to follow through with its proposal to rescind a dubious policy position that empowered regulators at the federal and state levels to deprive Americans of vehicle choice through electric-vehicle (EV) mandates that were out of step with marketplace realities.

  • Because a third of the SEMA's members are internal-combustion-engine (ICE) dependent, the organization was especially motivated to share its views on the EPA's proposed rule, which can chart an important new direction for innovation and vehicle choice and promises to protect a $100 billion segment of the U.S. economy, including more than 330,000 U.S. jobs.

In comments responding to the EPA's rulemaking for Docket ID No. EPA–HQ–OAR–2025–0194 — Reconsideration of the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, SEMA identified economic and cultural considerations for re-establishing a foundation of vehicle choice in the U.S. automotive market, which, because of recent GHG emissions policies, have experienced an erosion of affordability and innovation.

SEMA articulates its support for the EPA's proposal in order to:

  • restore the Clean Air Act to its proper scope;
  • create long-term certainty for entire industries;
  • protect consumer affordability and preserve vehicle choice;
  • reduce adverse impacts on small businesses; and
  • prevent a patchwork of competing federal and state mandates that destabilize markets by delegating policymaking back to the legislative branch.

"The specialty automotive aftermarket is a uniquely American industry built on ingenious innovation, vibrant consumer enthusiasm and an unmatched entrepreneurial spirit," writes SEMA CEO Mike Spagnola. "The EPA's reconsideration of the 2009 GHG Endangerment Finding presents an opportunity to remove unnecessary regulatory barriers and allow market forces to guide technological progress in a way that is consumer-driven. We urge the EPA to finalize the repeal of the Endangerment Finding and its related GHG vehicle standards."

  • Read SEMA's full comments HERE.

BACKGROUND

  • SEMA and its 7,000 member businesses are the heart of the United States automotive aftermarket industry, which annually contributes more than $337 billion to the U.S. economy and supports more than 1.3 million American jobs.
  • Most of the businesses that make up the aftermarket are small businesses, but there is nothing small about the innovation and ingenuity they show every day. The products that aftermarket businesses manufacture, sell and distribute to automotive enthusiasts worldwide are a testament to our nation's engineering superiority.
  • The upcoming 2025 SEMA Show in Las Vegas, the largest trade show in North America, with 160,000 attendees expected, includes the centerpiece "FutureTech Studio" activation, where the organization showcases different propulsion technologies, including EV, hybrid, hydrogen, alternative fuels and other technological advancements that represent the "what's next, what's possible" of the American automotive industry.
  • SEMA is not anti-EV, nor will it ever be. Rather, SEMA is passionate about protecting the freedom of businesses to deliver the next groundbreaking product, and the American consumer's freedom to choose whether that product fits their needs and lifestyle. Such innovation can only be delivered through technology-neutral government policy and by allowing the marketplace to drive demand for these products.
Tue, 09/23/2025 - 09:54

By Juan Torres

SEMA Show exhibitor and media member at the 2024 SEMA Show

 

To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.  

Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

  • Boost Visibility: Share what's new, exciting and happening in your booth. 
  • Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews. 
  • Maximize ROI: Leverage your presence at the Show with increased press attention. 
  • Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
  • Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here


Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

Attendees can maximize their ROI by taking advantage of travel discounts (more details here). 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Tue, 09/23/2025 - 07:55

By Juan Torres

Online Media Center

 

SEMA Show exhibitors have begun sharing their latest announcements, previewing their plans for the 2025 SEMA Show, November 4-7, Las Vegas. Exhibitors can post press releases, free of charge, at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.

Below are some of the latest announcements you will find in the Online Media Center:

To find more relevant news quickly and efficiently, visit semashow.com/press and sort by type of announcement and/or market segment.

Tue, 09/23/2025 - 07:10

From the SEMA Washington, D.C., office

CARB

 

The California Air Resources Board (CARB) will have new leadership, following the retirement of Chair Liane Randolph at the end of September. California Governor Gavin Newsom has appointed Lauren Sanchez, his senior advisor for climate, to take over CARB, effective October 1.

Before joining the Newsom administration, Sanchez advised the Biden administration's Special Presidential Envoy for Climate, held senior posts at CalEPA and CARB, and served as a climate negotiator at the U.S. Department of State.

"We look forward to working with Lauren Sanchez to ensure California remains a place where the aftermarket industry can innovate and grow. The automotive aftermarket thrives on creativity and engineering, and it's essential that state policies recognize the value of an industry that supports more than one million jobs, drives hundreds of billions in economic activity, and delivers real solutions for consumers," said SEMA CEO Mike Spagnola. "We're committed to working with CARB's new leadership to make sure innovation and industry go hand-in-hand with California's goals, and that regulations are not unnecessarily burdensome for small businesses."

Randolph, whose term was set to expire at the end of the year, guided CARB for four years, led the agency through a period of major regulatory change, including overseeing the adoption of the now-defunct Advanced Clean Cars II (ACC II) regulation, which would have mandated 100% zero-emissions new-vehicle sales by 2035. SEMA, through relentless advocacy and litigation, led the efforts to halt ACC II, along with its counterpart, Advanced Clean Fleets, which would've installed onerous, precedent-setting electric-vehicle (EV) mandates for the work truck industry.

SEMA works closely with CARB to ensure aftermarket products meet clean-air standards through the issuance of Executive Orders (EOs), which certify parts as emissions compliant and legal for sale nationwide. The SEMA Garage facilities in Diamond Bar, California, and Plymouth, Michigan, provide members with advanced testing tools, emissions labs, and compliance expertise. Over the last decade, SEMA has assisted with half of all aftermarket EOs issued by CARB, completing nearly 800 applications and investing more than $30 million to help members bring innovative, emissions-compliant products to market.

For more information, contact Christian Robinson, SEMA senior director of state government affairs, at christianr@sema.org.

Image courtesy of Shutterstock

Tue, 09/23/2025 - 07:10

From the SEMA Washington, D.C., office

CARB

 

The California Air Resources Board (CARB) will have new leadership, following the retirement of Chair Liane Randolph at the end of September. California Governor Gavin Newsom has appointed Lauren Sanchez, his senior advisor for climate, to take over CARB, effective October 1.

Before joining the Newsom administration, Sanchez advised the Biden administration's Special Presidential Envoy for Climate, held senior posts at CalEPA and CARB, and served as a climate negotiator at the U.S. Department of State.

"We look forward to working with Lauren Sanchez to ensure California remains a place where the aftermarket industry can innovate and grow. The automotive aftermarket thrives on creativity and engineering, and it's essential that state policies recognize the value of an industry that supports more than one million jobs, drives hundreds of billions in economic activity, and delivers real solutions for consumers," said SEMA CEO Mike Spagnola. "We're committed to working with CARB's new leadership to make sure innovation and industry go hand-in-hand with California's goals, and that regulations are not unnecessarily burdensome for small businesses."

Randolph, whose term was set to expire at the end of the year, guided CARB for four years, led the agency through a period of major regulatory change, including overseeing the adoption of the now-defunct Advanced Clean Cars II (ACC II) regulation, which would have mandated 100% zero-emissions new-vehicle sales by 2035. SEMA, through relentless advocacy and litigation, led the efforts to halt ACC II, along with its counterpart, Advanced Clean Fleets, which would've installed onerous, precedent-setting electric-vehicle (EV) mandates for the work truck industry.

SEMA works closely with CARB to ensure aftermarket products meet clean-air standards through the issuance of Executive Orders (EOs), which certify parts as emissions compliant and legal for sale nationwide. The SEMA Garage facilities in Diamond Bar, California, and Plymouth, Michigan, provide members with advanced testing tools, emissions labs, and compliance expertise. Over the last decade, SEMA has assisted with half of all aftermarket EOs issued by CARB, completing nearly 800 applications and investing more than $30 million to help members bring innovative, emissions-compliant products to market.

For more information, contact Christian Robinson, SEMA senior director of state government affairs, at christianr@sema.org.

Image courtesy of Shutterstock

Thu, 09/18/2025 - 16:27

By SEMA News Editors

Horsepower Rodeo

 

The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as HorsePower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place November 4-7 at the Las Vegas Convention Center in the Diamond Lot, adjacent to the LVCC's West Hall, HorsePower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity and the unfiltered excitement of car culture.

Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, HorsePower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers and fans from every corner of the scene.

"HorsePower Rodeo exemplifies the spirit of the aftermarket--bold, creative and unapologetically passionate," said SEMA Vice President of Events Tom Gattuso. "It's a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts."

As part of the SEMA Show's expanded motorsports programming, HorsePower Rodeo joins a powerhouse lineup, including OPTIMA UnleashedNitro CircusHoonigan and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media and influencers.

Horsepower Rodeo


"HorsePower Rodeo is the ultimate stage for the wild side of car culture," said Champlin. "We're here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears." 

HorsePower Rodeo will run daily throughout the Show just outside of the truck, SUV, off-road and restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts and raw horsepower that define the world of motorsports.

"We're focused on creating unforgettable moments for our attendees that showcase the passion, products, and people that drive the industry forward, and HorsePower Rodeo delivers exactly that," said SEMA Trade Show Director Andy Tompkins. "It's loud, it's wild, and it's the kind of experience that sticks with you long after the Show ends."

To learn more about the 2025 SEMA Show, see the event lineup and to register, visit semashow.com.

Thu, 09/18/2025 - 16:24

By SEMA News Editors

COBB Tuning

OBD Unlock for Gen 3 F-150 Raptor

COBB Tuning OBD Unlock for Gen 3 F-150 Raptor

Graphic provided by COBB Tuning

COBB Tuning has expanded Accessport support to include the '23 Ford F-150 Raptor and updated coverage for '21–'22 Gen 3 Raptors, now enabling OBD-based ECU unlock and gains of up to +55 hp and +65 lb.-ft. of torque with Stage 1 calibrations.

The handheld tuner includes preloaded Off The Shelf maps with space for up to 100 custom calibrations, a customizable multi-gauge display, simple data logging, and features such as dynamic pedal control, valet mode and tire-size adjustment. Users can also read and clear diagnostic codes. 

cobbtuning.com

 

Wilwood Disc Brakes

Rear TX6R Big-Brake Kits for Late-Model GM 2500 Truck

Wilwood Disc Brakes Rear TX6R Big Brake Kits for Late Model GM 2500 Truck

Wilwood has added a new TX6R Tactical Xtreme rear big-brake kit option to complement the existing front TX6-DM, direct-spindle-mount performance brake kits on '20-'24 GM 2500 trucks. Upgrading late-model GM HD 2500 trucks from smaller OE cast iron calipers and rotors to Wilwood six piston radial mount calipers and larger rotors is designed to provide increased brake torque, thermal capacity and driving confidence for heavy-duty highway use, hauling, towing, off-road use and mountain driving.

The stress-flow forged aluminum TX6R caliper design is designed to be identical to those used on tactical armored vehicles weighing up to 14,000 lbs. and clamp down on Spec37 E-coated GTB slotted, iron alloy 16.00x1.38-in. military-grade rotors with 60 curved vanes for more efficient cooling. An aluminum hat accommodates the factory parking brake, and the complete kit remains compatible with the OE master cylinder and ABS system. Calipers are equipped with BP-Q ceramic-based dual-sport brake pads and are available in gloss red or black powder coat, or a wide variety of other color options (additional charges apply).

wilwood.com


Releasing a new product? Contact editors@sema.org.

Thu, 09/18/2025 - 13:12

From the SEMA Washington, D.C., office

Tariffs

 

The United States tariff landscape continues its steady evolution under the Trump Administration. Here are the latest developments, including details on specialty-equipment-industry impacts of trade agreements with Japan and the United Kingdom, as well as the latest opening of the Section 232 steel and aluminum tariff inclusions process

Commerce Tariff Inclusion Process for Steel and Aluminum Derivative Items 

The U.S. Department of Commerce on September 15 opened the process for the next round of inclusions under the steel and aluminum Section 232 tariffs, which will close on September 29, 2025. Companies that import products containing any amount of steel or aluminum and that are not currently subject to the steel and aluminum tariffs should monitor the process. 

  • The process is not an exclusion mechanism. Rather, it is a means to expand tariff coverage, which could have direct impacts on specialty aftermarket parts and components that contain derivative steel or aluminum elements, such as brackets, fittings or heat exchangers. If those derivative products are subject to the 50% steel and aluminum tariffs, which are applied on the percentage of steel and aluminum that comprises the product, costs could rise significantly. However, it's important to note that products covered by automotive tariffs aren't subject to 232 tariffs. Monitoring submissions during this window and participating in the public comment process may be important steps to protect supply chains. 

Following this two-week submission window, during which interested parties can request additions to products covered by the tariffs, Commerce will publish the requests and allow public comment for 14 days (expected to take place between September 30 and October 14).  

  • Click here to learn more about how the Commerce Department is allowing parties to request that products containing steel and aluminum can be added to the list of derivative articles subject to the tariffs.  

During the final step of the process, Commerce will review all submissions and comments before determining whether any articles should be added to the list of derivative articles. Commerce has 60 days from the submission of the requests to decide on derivative items whose steel and aluminum content will be subject to tariffs.  

The Commerce Department previously added 407 tariff subheadings to the list of derivative articles subject to the tariffs in August. 

  • Click here to see  SEMA's recent article on which products were included. 

Increased Market Access to Japan 

The U.S.-Japan trade agreement, concluded this summer and implemented earlier this month, makes notable changes for autos and auto parts. Under the deal, tariffs on Japanese autos and parts are being reduced from 25%, to 15%. The reduction took effect within a week of the executive order's publication and applies retroactively to August 7, meaning importers may be eligible for refunds on qualifying shipments.  

In addition to the rate change, the agreement establishes a reciprocal tariff framework in which Japanese imports are generally subject to a 15% duty unless their baseline tariff rate is already at or above that level. Japan committed to a $550 billion investment program across strategic United States sectors and agreed to regulatory adjustments, including recognition of United States safety standards for vehicles. Recognizing American safety standards is a huge step forward in the industry. For decades, Japanese safety standards were more stringent than some of its international trading partners, so the agreement with the United States marks a seminal moment in international trade. Now, American autos--and by proxy aftermarket performance parts--will have access to a new market with high demand.  

  • For aftermarket businesses, this means Japan-sourced components are now more competitive in American markets, though duties remain in place.  

Reciprocal Trade with the United Kingdom 

A parallel arrangement with the United Kingdom (U.K.), known as the Economic Prosperity Deal, also reshapes trade flows. U.K.-manufactured vehicles exported to the United States now face a reduced tariff of 10% (down from 27.5%) for up to 100,000 vehicles annually. Parts produced in the U.K. for use in these vehicles benefit from the same 10% tariff.  

  • For the aftermarket, this provides a measure of relief. Steel and aluminum remain a sticking point: while U.K. exports are excluded from the recent escalation of Section 232 tariffs to 50%, they remain subject to the longstanding 25% rate. Aftermarket businesses sourcing components or raw materials from the U.K. will need to keep a close watch on quota thresholds and the outcome of ongoing steel and aluminum discussions. 

Looking Ahead 

Although the outlines of these trade deals are now clear, various unresolved issues linger. The implementation details of the Japan agreement, including refund procedures through U.S. Customs and Border Protection, are still being clarified. The U.K. agreement hinges on the 100,000-vehicle quota, meaning costs could rise once the threshold is exceeded.  

  • The inclusions process under Section 232 introduces a new element of uncertainty as stakeholders petition to add products to the tariff scope. For the specialty automotive aftermarket, the practical implications will come down to classification, sourcing and documentation. Companies and importers should review their inventory to determine which components are affected, ensure recordkeeping is strong enough to take advantage of lower duty rates or refunds and consider long-term supply chain realignment. 

Questions? Contact Juan Mejia, SEMA senior manager for federal government affairs, at juanm@sema.org

Image courtesy of Shutterstock