Retail Spotlight: University Auto Parts
Thu, 09/14/2017 - 10:40

Teaming up 12 years ago, siblings Cole Shaffer and Kellie Pitre set out to buy and resurrect University Auto Parts, a NAPA outlet in Boulder, Colorado. Pitre’s role in the rapid parlaying of that store into a $10 million family business of three successful locations earned her 2016 recognition on the annual SEMA News “35 Under 35” roster of up-and-coming industry professionals. Since last year, that collection of Colorado locations has grown to a total of five.

https://www.sema.org/sema-news/2017/09/retail-spotlight-university-auto-parts-models-successful-turnarounds-and

Improve Your Sales and Customer Loyalty in 30 Seconds
Thu, 09/14/2017 - 10:39

By Robert Coakley, Upgrade Performance Inc.

coakley
Robert Coakley		chant
Stuart Chant

Join Robert Coakley and Stuart Chant, Upgrade Performance Inc., for a SEMA Show Education workshop, to be held November 1, at 2:15 p.m., that will cover practical and tactical techniques that are used by companies including AAA, Enterprise and Overstock.com to increase sales or improve customer loyalty. Coakley and Chant will provide examples and then guide attendees through developing specific word tracks for their businesses. This workshop is 90% interactive and will give participants the chance to build customized call tracks, share best practices and practice techniques that they can put into practice immediately. Techniques covered will be relevant for both sales and customer service teams.

Register now, and view the complete SEMA Show Education schedule.

 

Improve Your Sales and Customer Loyalty in 30 Seconds
Thu, 09/14/2017 - 10:39

By Robert Coakley, Upgrade Performance Inc.

coakley
Robert Coakley		chant
Stuart Chant

Join Robert Coakley and Stuart Chant, Upgrade Performance Inc., for a SEMA Show Education workshop, to be held November 1, at 2:15 p.m., that will cover practical and tactical techniques that are used by companies including AAA, Enterprise and Overstock.com to increase sales or improve customer loyalty. Coakley and Chant will provide examples and then guide attendees through developing specific word tracks for their businesses. This workshop is 90% interactive and will give participants the chance to build customized call tracks, share best practices and practice techniques that they can put into practice immediately. Techniques covered will be relevant for both sales and customer service teams.

Register now, and view the complete SEMA Show Education schedule.

 

2017 SEMA Show Press Conference Schedule
Thu, 09/14/2017 - 10:35

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.–1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.–6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.–9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.–11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.–11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.–1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.–1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.–2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.–2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.–2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.–3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.–3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.–6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.–9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.–9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.–10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.–10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.–11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.–11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.–12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.–1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.–1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.–2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.–3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.–9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.–9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.–11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.–1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.–2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)
2017 SEMA Show Press Conference Schedule
Thu, 09/14/2017 - 10:35

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.–1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.–6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.–9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.–11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.–11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.–1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.–1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.–2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.–2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.–2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.–3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.–3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.–6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.–9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.–9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.–10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.–10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.–11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.–11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.–12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.–1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.–1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.–2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.–3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.–9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.–9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.–11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.–1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.–2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)
2017 SEMA Show Press Conference Schedule
Thu, 09/14/2017 - 10:35

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.–1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.–6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.–9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.–11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.–11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.–1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.–1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.–2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.–2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.–2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.–3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.–3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.–6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.–9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.–9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.–10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.–10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.–11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.–11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.–12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.–1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.–1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.–2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.–3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.–9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.–9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.–11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.–1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.–2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)
Racing News: Formula DRIFT Round 7—James Deane Increases His Chances for a Championship
Thu, 09/14/2017 - 10:28

Compiled by SEMA Editors

formulad
James Deane defeated Chris Forsberg in Formula DRIFT Round 7 at Texas Motor Speedway.

Formula DRIFT Round 7: James Deane Increases His Chances for a Championship

Formula DRIFT Black Magic Pro Championship presented by BlackVue Dash Cameras returned to Texas Motor Speedway for Round 7: AutoZone Showdown, where James Deane in the Worthhouse/Falken Tire Nissan S15 had a perfect weekend as the number-one qualifier with his second consecutive event victory. Deane has tied a Formula DRIFT record with his fourth event victory in a single season to increase his lead in the Pro Championship standings with only one event remaining. Deane edged out former champion and second in points Fredric Aasbo in the Rockstar Energy/Nexen Tire Toyota Corolla iM to advance to the finals. On the other side of the Top 4 bracket, former champion Chris Forsberg in the NOS Energy/Hankook Nissan 370Z defeated Aurimas Bakchis in the Falken Tires/Drifz Wheels Nissan 240. In the Finals, Deane’s consistent driving proved to be too much as Forsberg fell back and took a shallow line on his chase run, which ultimately lead to his win and a considerable lead heading into the finals. The action continues to Round 8: Title Fight, October 13–14, at Irwindale Speedway in Irwindale, California.

yokohama
Yokohama is the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.

Yokohama Tire to Rock Baja as Title Sponsor of the 2018 NORRA Mexican 1000

Yokohama Tire Corp. (YTC) has announced it has fortified its off-road racing ties as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000—a five-day, 1,300-mile blast down Mexico’s Baja peninsula. The 51st running of the rally begins April 22, 2018, in Ensenada, with pre-event activities starting April 20.

 

 

Racing News: Formula DRIFT Round 7—James Deane Increases His Chances for a Championship
Thu, 09/14/2017 - 10:28

Compiled by SEMA Editors

formulad
James Deane defeated Chris Forsberg in Formula DRIFT Round 7 at Texas Motor Speedway.

Formula DRIFT Round 7: James Deane Increases His Chances for a Championship

Formula DRIFT Black Magic Pro Championship presented by BlackVue Dash Cameras returned to Texas Motor Speedway for Round 7: AutoZone Showdown, where James Deane in the Worthhouse/Falken Tire Nissan S15 had a perfect weekend as the number-one qualifier with his second consecutive event victory. Deane has tied a Formula DRIFT record with his fourth event victory in a single season to increase his lead in the Pro Championship standings with only one event remaining. Deane edged out former champion and second in points Fredric Aasbo in the Rockstar Energy/Nexen Tire Toyota Corolla iM to advance to the finals. On the other side of the Top 4 bracket, former champion Chris Forsberg in the NOS Energy/Hankook Nissan 370Z defeated Aurimas Bakchis in the Falken Tires/Drifz Wheels Nissan 240. In the Finals, Deane’s consistent driving proved to be too much as Forsberg fell back and took a shallow line on his chase run, which ultimately lead to his win and a considerable lead heading into the finals. The action continues to Round 8: Title Fight, October 13–14, at Irwindale Speedway in Irwindale, California.

yokohama
Yokohama is the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.

Yokohama Tire to Rock Baja as Title Sponsor of the 2018 NORRA Mexican 1000

Yokohama Tire Corp. (YTC) has announced it has fortified its off-road racing ties as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000—a five-day, 1,300-mile blast down Mexico’s Baja peninsula. The 51st running of the rally begins April 22, 2018, in Ensenada, with pre-event activities starting April 20.

 

 

Video—22-Year-Old Zach Johnson Named Young Guns Winner
Thu, 09/14/2017 - 10:24

Johnson and his ’70 Chevy Camaro are heading to the 2017 SEMA Show to compete in the Battle of the Builders competition.

https://youtu.be/iTYjiK8fm1w

Video—22-Year-Old Zach Johnson Named Young Guns Winner
Thu, 09/14/2017 - 10:24

Johnson and his ’70 Chevy Camaro are heading to the 2017 SEMA Show to compete in the Battle of the Builders competition.

https://youtu.be/iTYjiK8fm1w