SEMA Member News—September 2019

HRIA Takes Center Stage at the SEMA Show

The annual Hot Rod Builder’s Panel is a big draw. Last year’s participants, shown here (left to right), included Troy Trepanier, Steven Cook, Bobby Alloway, Kyle Tucker, Rick Love and Brian Brennan.

Hot rods have played a prominent role at the SEMA Show for decades. Old-timers will recall the days when a slew of rods took up a substantial swath of space in the North Hall, along with the stellar feature vehicles displayed at what was then known as the Street Rod Marketing Alliance Awards Banquet.

Though the council long ago changed its name, the Hot Rod Industry Alliance (HRIA) continues to have a conspicuous presence at the SEMA Show, both on and off the exhibit floor. From HRIA booth #23395—located in the Central Hall—to the council’s festive reception and the popular Hot Rod Builder’s Panel, there will be much for hot rodders to see and do at this year’s Show.

Catch the Action

HRIA and the Automotive Restoration Market Alliance (ARMO) jointly host shared exhibit space, affectionately known as “Central Park,” situated adjacent to the two segment-specific sections—Hot Rod Alley and Restoration Marketplace. All things being equal, each council showcases three vehicles.

The HRIA vehicles selected for display not only help to promote awareness of the hobby but also elevate the profile of the participating hot-rod builders, exposing their talents and creativity to thousands of Showgoers. At the same time, the exhibit focuses attention on the products installed on the vehicles, spotlighting the supporting HRIA-member companies exhibiting in Hot Rod Alley.

In keeping with tradition, two of the vehicles—one representing HRIA and the other ARMO—remain covered until their unveiling on the opening day of the Show.

While the vehicles themselves are a big draw, the booth also serves as a gathering spot for HRIA members and nonmembers to relax on comfy seating, mingle with ARMO colleagues, inquire about council membership, and get acquainted with the builders and HRIA select committee members, as well as SEMA staff.

“It’s a great gathering spot—a place for people to stop by and learn more about HRIA,” said former council chair Rick Love of Vintage Air. “The vehicles do a really good job of representing the hot-rod industry and products in Hot Rod Alley.”

Celebrate the Hot-Rod Industry

HRIA pulls out all the stops at its annual awards reception. Held on Wednesday evening at the Westgate Paradise Center, the eagerly awaited event—which last year raised more than $11,000 in sponsored tables to benefit the SEMA Memorial Scholarship fund—typically draws an enthusiastic audience of more than 400 hot-rod industry professionals.

Billed as the prime networking event of the year, the reception traditionally kicks off with an honor guard trooping of the colors, followed by the national anthem. As attendees mingle with industry friends and colleagues, enjoy snacks and beverages and ogle the eye-catching display vehicles, the awards program kicks into high gear, with emcee Rick Love introducing the newest crop of HRIA award winners.

Each year, HRIA presents four awards: Hall of Fame, Chairman’s Award, Industry Recognition and Business of the Year. The awards acknowledge industry leaders for their superior achievements and notable contributions to the hot-rod industry.

Last year, RideTech’s Tom Vogele and Bret Voelkel were inducted in the hall fame. The HRIA Chairman’s Award was presented posthumously to John Menzler of Comp Performance, while John Drummond of Goodguys Rod & Custom Association walked off with the Industry Recognition award. The Business of the Year award went to Bowler Performance Transmissions.

To find out whom this year’s honorees will be, you’ll need to show up at the HRIA Awards Reception.

Join the Hot Rod Builder’s Panel

One of HRIA’s most popular activities is the annual Hot Rod Builder’s Panel. Want insider tips and tricks on how to become a successful builder? Interested in learning about the latest trends, hearing stories of days gone by and getting a chance to ask the experts pressing questions? Then the Hot Rod Builder’s Panel, slated for 12:00 p.m.–1:00 p.m. on Thursday, November 7, is the place to be.

As of press time, the panel, moderated by Vintage Air’s Rick Love, is set to feature some of the industry’s foremost builders, including Bobby Alloway of Alloway’s Hot Rod Shop, Kyle Tucker of Detroit Speed and Troy Trepanier of Rad Rides by Troy. Well-known street-rod journalist Brian Brennan of Street Rodder will also be on board.

“The Builder’s Panel is a fun environment, and we always have a good group,” Love said. “The guys get along well. There’s a lot of storytelling and joking around with one another. They talk about trends. They share advice for young builders and other professionals. And, of course, we encourage audience participation—a chance for them to ask questions. It’s very interactive, and we always get a really good turnout.”

SEMA Member News—September 2019

Young Executives Network Seeks to Inspire and Engage

Young Executives in different segments of the industry mix and mingle during the YEN Reception held in the Westgate Paradise Center.

The Young Executives Network (YEN) is poised to host events designed to energize and inspire young automotive professionals during this year’s SEMA Show—opportunities for its members to not only connect with and learn from one another but also interact with YEN leadership as well as more experienced industry pros.

YEN Lifts Off With Launch Pad

True to its name, the SEMA Launch Pad, presented by YEN, is an annual competition designed to give young entrepreneurs between the ages of 18 and 39 an opportunity to introduce their products to the specialty-equipment industry. The top 15 semifinalists have already been selected and have advanced to the online voting stage, which closes on September 8.

“We were very impressed with the 15 Launch Pad semifinalists,” said Nathan Ridnouer, SEMA vice president of councils and membership. “The level of ingenuity and innovation gets better and better each year.”

From 11:30 a.m.–12:30 p.m. on Monday, November 4, at the Westgate Theater, the top five vote-getters will get to pitch their innovative products and concepts to a panel of experts in front of a live audience. Discovery Channel’s Aaron Kaufman of “Shifting Gears With Aaron Kaufman” will serve as the emcee. The grand-prize winner will earn a $10,000 award and an exhibit space at the Show.

“We’re excited for the seventh annual Launch Pad competition,” commented YEN Chair Kirstin Stone. “It’s important to YEN that we’re supporting the newest innovators within the industry and connecting them with the mentors who help cultivate their talent as they grow within the aftermarket. As attendance has grown each year, we’ve found the opportunity to get involved with bigger names, and this year we’re honored to have Aaron Kaufman as the host of the program. It means a ton that he was able to fit this program into his busy week, and we’re really looking forward to it.”

YEN Mixes It Up at Topgolf

Want to spend a fun evening hanging out with other YEN members and still get the latest news on what’s happening with your network? Then consider signing up to attend the YEN General Membership Meeting at Topgolf at the MGM on Monday, November 4, from 5:30 p.m.–7:30 p.m.

There’s no pressure to have a good golf swing or get a hole in one. It’s a chance to kick back, enjoy food and drinks, and hear what the YEN select committee has to say.

“This year, rather than gathering in another room at the Las Vegas Convention Center, we decided to try something a little different for our general membership meeting,” Stone said.

“People who’ve attended in the past will remember this as the meeting where YEN leadership rattles off a few bullet points about what we did last year and what we’re looking forward to in the coming year. This time, we’re taking it off-site and having some fun. You’ll still get the information download, but we’re looking forward to an opportunity for some relaxed enjoyment and to connect or reconnect with industry friends.”

Attendance to the event is limited, and early sign-up is required. To learn more, visit www.sema.org/yentopgolf.

YEN Celebrates at Annual Reception

For YEN members looking for another occasion to network with other young professionals from throughout the industry, the YEN Reception is the place to be on Tuesday, November 5, from 5:00 p.m.–7:00 p.m. at the Westgate Las Vegas Resort & Casino. Billed as YEN’s primo event of the year, the reception—which, last year, drew more than 500 young industry peers—includes drinks, appetizers and fun activities.

During the awards ceremony, one leading professional will be named Young Executive of the Year, and the YEN Vanguard Award will be presented to an individual who actively supports young people in the industry.

“The YEN Reception is easily the most important event during the SEMA Show,” Stone said. “We welcome industry pros of all ages to come in, grab a drink and talk to likeminded professionals in a fun environment that allows real connections to happen. During the reception, we’ll also announce the Young Executive of the Year and the YEN Vanguard Award winner. So it’s a great opportunity to come out and celebrate the people having a huge impact on the YEN membership.” 

SEMA Member News—September 2019

Young Executives Network Seeks to Inspire and Engage

Young Executives in different segments of the industry mix and mingle during the YEN Reception held in the Westgate Paradise Center.

The Young Executives Network (YEN) is poised to host events designed to energize and inspire young automotive professionals during this year’s SEMA Show—opportunities for its members to not only connect with and learn from one another but also interact with YEN leadership as well as more experienced industry pros.

YEN Lifts Off With Launch Pad

True to its name, the SEMA Launch Pad, presented by YEN, is an annual competition designed to give young entrepreneurs between the ages of 18 and 39 an opportunity to introduce their products to the specialty-equipment industry. The top 15 semifinalists have already been selected and have advanced to the online voting stage, which closes on September 8.

“We were very impressed with the 15 Launch Pad semifinalists,” said Nathan Ridnouer, SEMA vice president of councils and membership. “The level of ingenuity and innovation gets better and better each year.”

From 11:30 a.m.–12:30 p.m. on Monday, November 4, at the Westgate Theater, the top five vote-getters will get to pitch their innovative products and concepts to a panel of experts in front of a live audience. Discovery Channel’s Aaron Kaufman of “Shifting Gears With Aaron Kaufman” will serve as the emcee. The grand-prize winner will earn a $10,000 award and an exhibit space at the Show.

“We’re excited for the seventh annual Launch Pad competition,” commented YEN Chair Kirstin Stone. “It’s important to YEN that we’re supporting the newest innovators within the industry and connecting them with the mentors who help cultivate their talent as they grow within the aftermarket. As attendance has grown each year, we’ve found the opportunity to get involved with bigger names, and this year we’re honored to have Aaron Kaufman as the host of the program. It means a ton that he was able to fit this program into his busy week, and we’re really looking forward to it.”

YEN Mixes It Up at Topgolf

Want to spend a fun evening hanging out with other YEN members and still get the latest news on what’s happening with your network? Then consider signing up to attend the YEN General Membership Meeting at Topgolf at the MGM on Monday, November 4, from 5:30 p.m.–7:30 p.m.

There’s no pressure to have a good golf swing or get a hole in one. It’s a chance to kick back, enjoy food and drinks, and hear what the YEN select committee has to say.

“This year, rather than gathering in another room at the Las Vegas Convention Center, we decided to try something a little different for our general membership meeting,” Stone said.

“People who’ve attended in the past will remember this as the meeting where YEN leadership rattles off a few bullet points about what we did last year and what we’re looking forward to in the coming year. This time, we’re taking it off-site and having some fun. You’ll still get the information download, but we’re looking forward to an opportunity for some relaxed enjoyment and to connect or reconnect with industry friends.”

Attendance to the event is limited, and early sign-up is required. To learn more, visit www.sema.org/yentopgolf.

YEN Celebrates at Annual Reception

For YEN members looking for another occasion to network with other young professionals from throughout the industry, the YEN Reception is the place to be on Tuesday, November 5, from 5:00 p.m.–7:00 p.m. at the Westgate Las Vegas Resort & Casino. Billed as YEN’s primo event of the year, the reception—which, last year, drew more than 500 young industry peers—includes drinks, appetizers and fun activities.

During the awards ceremony, one leading professional will be named Young Executive of the Year, and the YEN Vanguard Award will be presented to an individual who actively supports young people in the industry.

“The YEN Reception is easily the most important event during the SEMA Show,” Stone said. “We welcome industry pros of all ages to come in, grab a drink and talk to likeminded professionals in a fun environment that allows real connections to happen. During the reception, we’ll also announce the Young Executive of the Year and the YEN Vanguard Award winner. So it’s a great opportunity to come out and celebrate the people having a huge impact on the YEN membership.” 

SEMA Member News—September 2019

SBN Connects and Empowers Industry Women at the Show Events

A new addition to last year’s SEMA Show, the SBN photo map provided members the opportunity to identify and connect with colleagues from similar geographic regions.

The SEMA Businesswomen’s Network (SBN) is a dynamic group representing more than 550 professional women employed in the aftermarket industry and has set its sights on hosting multiple women-driven networking and educational opportunities at the 2019 SEMA Show.

In keeping with the overarching theme of #SheIsSEMA and the network’s mission to empower women employed in the aftermarket, the SBN programs will offer opportunities for industry women to connect with likeminded colleagues, become more engaged in the industry and further their professional careers.

Gear Up for Gear-Up Girl!

Gear-Up Girl, now in its eighth year, is one of SBN’s most popular and well-attended events and a key component of #SheIsSEMA. Slated for Monday, November 4, from 3:30 p.m.–5:00 p.m. at the Las Vegas Convention Center, the women-only gathering is first and foremost a prime networking venue. It is a conduit for up-and-coming young women to engage in the aftermarket, learn about career paths, and connect with many of the seasoned professional women who attend the event—all while enjoying snacks and beverages in an informal setting.

“Gear-Up Girl is an excellent networking venue,” said SBN Chair Lana Chrisman. “It’s focused on engaging young women who have just entered the industry and who are trying to establish a good career foundation, as well as students interested in learning about career opportunities. It’s a chance for them to meet women influencers currently working in the industry, ask questions and begin building relationships.”

Gear-Up Girl is a highly anticipated event  sponsored by the SBN and SEMA Education to bring together students and female industry professionals.

During the event, SBN also salutes women in the industry. Two awards will be presented this year. The SBN Woman of the Year will honor an industry woman for her outstanding achievements and contributions to the automotive aftermarket. The SBN Rising Star Award recognizes a woman under the age of 30 who is making significant strides in advancing her career in the aftermarket, along with paving the way for her peers. This year, the Rising Star Award will be presented to the student selected as the SBN scholarship recipient.

“I encourage all of our members as well as women interested in learning more about SBN to join us at Gear-Up Girl and continue building our community,” Chrisman said.

Celebrate With SBN

Come one, come all to the fifth annual SBN Reception, on tap for Wednesday, November 6, 5:00 p.m.–7:00 p.m. at the Westgate Las Vegas Resort & Casino. Complete with gourmet food and beverages, the festive occasion typically draws a standing-room-only crowd for an evening of camaraderie and networking.

“We welcome everyone, men and women, to join us for the SBN Reception,” Chrisman said. “It’s truly an outstanding networking event and a great opportunity for other SEMA council and network leaders to get together as well.”

Focus on Women-Centric Education

Last year, SBN sponsored a morning keynote address presented by actress, author and correspondent Megan Alexander. SBN also powered two women-only seminars during Show week. While details were not confirmed at press time, the network is also planning to present women-centric seminars during this year’s Show.

“SBN will again sponsor a women-driven track,” Chrisman said. “We expect that there will be two sessions, including a panel discussion. We’re very focused on offering educational events to help support women in the industry, to give them tools and resources to improve their careers, and to help them navigate through a male-dominated industry. Going forward we’ll continue to provide education and networking opportunities, including quarterly meet-ups and an ambassador program. It’s an exciting time for SBN.”

SEMA Member News—September 2019

SBN Connects and Empowers Industry Women at the Show Events

A new addition to last year’s SEMA Show, the SBN photo map provided members the opportunity to identify and connect with colleagues from similar geographic regions.

The SEMA Businesswomen’s Network (SBN) is a dynamic group representing more than 550 professional women employed in the aftermarket industry and has set its sights on hosting multiple women-driven networking and educational opportunities at the 2019 SEMA Show.

In keeping with the overarching theme of #SheIsSEMA and the network’s mission to empower women employed in the aftermarket, the SBN programs will offer opportunities for industry women to connect with likeminded colleagues, become more engaged in the industry and further their professional careers.

Gear Up for Gear-Up Girl!

Gear-Up Girl, now in its eighth year, is one of SBN’s most popular and well-attended events and a key component of #SheIsSEMA. Slated for Monday, November 4, from 3:30 p.m.–5:00 p.m. at the Las Vegas Convention Center, the women-only gathering is first and foremost a prime networking venue. It is a conduit for up-and-coming young women to engage in the aftermarket, learn about career paths, and connect with many of the seasoned professional women who attend the event—all while enjoying snacks and beverages in an informal setting.

“Gear-Up Girl is an excellent networking venue,” said SBN Chair Lana Chrisman. “It’s focused on engaging young women who have just entered the industry and who are trying to establish a good career foundation, as well as students interested in learning about career opportunities. It’s a chance for them to meet women influencers currently working in the industry, ask questions and begin building relationships.”

Gear-Up Girl is a highly anticipated event  sponsored by the SBN and SEMA Education to bring together students and female industry professionals.

During the event, SBN also salutes women in the industry. Two awards will be presented this year. The SBN Woman of the Year will honor an industry woman for her outstanding achievements and contributions to the automotive aftermarket. The SBN Rising Star Award recognizes a woman under the age of 30 who is making significant strides in advancing her career in the aftermarket, along with paving the way for her peers. This year, the Rising Star Award will be presented to the student selected as the SBN scholarship recipient.

“I encourage all of our members as well as women interested in learning more about SBN to join us at Gear-Up Girl and continue building our community,” Chrisman said.

Celebrate With SBN

Come one, come all to the fifth annual SBN Reception, on tap for Wednesday, November 6, 5:00 p.m.–7:00 p.m. at the Westgate Las Vegas Resort & Casino. Complete with gourmet food and beverages, the festive occasion typically draws a standing-room-only crowd for an evening of camaraderie and networking.

“We welcome everyone, men and women, to join us for the SBN Reception,” Chrisman said. “It’s truly an outstanding networking event and a great opportunity for other SEMA council and network leaders to get together as well.”

Focus on Women-Centric Education

Last year, SBN sponsored a morning keynote address presented by actress, author and correspondent Megan Alexander. SBN also powered two women-only seminars during Show week. While details were not confirmed at press time, the network is also planning to present women-centric seminars during this year’s Show.

“SBN will again sponsor a women-driven track,” Chrisman said. “We expect that there will be two sessions, including a panel discussion. We’re very focused on offering educational events to help support women in the industry, to give them tools and resources to improve their careers, and to help them navigate through a male-dominated industry. Going forward we’ll continue to provide education and networking opportunities, including quarterly meet-ups and an ambassador program. It’s an exciting time for SBN.”

SEMA Member News—September 2019

ARMO Reveals Restoration Event Schedule

ARMO and HRIA combine their efforts during the SEMA Show for their booth.

In the summer of 1993, three SEMA committees became the first niche-market councils: the Hot Rod Industry Alliance (HRIA, known then as the Street Rod Market Alliance), the Professional Restylers Organization, and the Automotive Restoration Market Alliance (ARMO). In the decades since, ARMO has earned a reputation for delivering programs and resources to help advance the restoration industry. As ARMO gears up for the SEMA Show, the council is set to host programs and events throughout the week that are certain to appeal to anyone engaged in the restoration hobby, be they retailers, distributors, manufacturers, builders or restorers.

ARMO Stands Tall  in Central Hall

The Restoration Marketplace section at the SEMA Show occupies a prominent position within the Central Hall of the Las Vegas Convention Center (LVCC), in close proximity to Hot Rod Alley. An equally prominent adjacent space known as Central Park (booth #23395) is jointly shared by ARMO and HRIA.

The booth display is a collaborative effort between the two councils. It features six vehicles—three from each council—with each vehicle selected for its distinctive style and representation of its respective market segment. To add to the allure, one vehicle from each segment will remain covered until a formal unveiling on Tuesday, November 5.

“We work very closely with HRIA on the shared space and try to pick complementary vehicles,” said ARMO Chair Tray Smith. “We try to show a variety of vehicles—not just pure restoration and not just pure hot rod but a mixture of what the market is currently showing.”

But the booth is more than a feature-vehicle display; it’s also an oasis. Comfortable seating areas provide a welcoming setting for ARMO members to kick back, network and discuss business. SEMA staff and ARMO select committee members are on hand throughout the Show to answer questions and encourage non-members to learn about ARMO and its many programs and benefits.

“The booth is always manned by at least one member from each council,” Smith said. “We’re there to answer questions from potential members and about the cars. We also pass out information on joining SEMA. It’s a great place for council members to not only rest but also to host meetings. All ARMO members are invited to stop by.”

ARMO Reception Celebrates the Industry

Steve Ames surprised with ARMO Lifetime Achievement award.

ARMO kicks off its event schedule with its annual awards reception on Tuesday, November 5. Scheduled for 5:30 p.m.–7:30 p.m. at the Westgate Las Vegas Resort & Casino, the festive occasion is a once-a-year opportunity for members to gather in celebration of the restoration industry, pay tribute to leading luminaries, network, and enjoy hors d’oeuvres and beverages.

The high point of the evening is the awards ceremony. Last year, ARMO presented awards in four categories: the ARMO Person of the Year, the ARMO Business of the Year, the Gavel award and the Lifetime Achievement award. Three industry leaders were also inducted into the ARMO Hall  of Fame.

During this year’s presentation, hosted by Tim Strange of Strange Motion, ARMO will recognize the winners of the Person of the Year and the Business of the Year and the new-product award winners. Selected from the council’s Hot Products Showcase held earlier at an event in Carlisle, Pennsylvania, the new-product award categories include interior, exterior/trim, drivetrain/suspension and accessories.

“Every year at this event, we present the ARMO Person of the Year and ARMO Business of the Year awards, and we highlight our five product showcase winners,” Smith said. “It’s a great networking event, and we encourage our members to come, have hors d’oeuvres and a drink, and enjoy themselves and the program.”

ARMO Launches Breakfast Gathering

Long days on the Show floor are exhausting. And the idea of rising early to attend a council meeting can be a turnoff, which is why ARMO has revamped its annual general membership meeting. Now known as Breakfast With ARMO, the event will be held on Wednesday, November 6.

“For as long as I’ve been volunteering, there’s always been a general membership meeting on Wednesday morning,” Smith noted. “But who wants to go to an early meeting just to hear the select committee talk for an hour and a half? So instead, we’ve rebranded the meeting as a networking event.”

While still on the docket for 7:30 a.m.–9:00 a.m., the informal gathering is designed to encourage conversation and interaction between council members, newcomers and the select committee. To jumpstart the morning, everyone will be treated to a continental breakfast, some warm selections and a coffee bar.

“By rebranding this as a breakfast, we hope to attract new members and current members who may not be actively involved,” Smith said. “We plan to keep it casual and low key and make it an enjoyable experience. Having the select committee sit at different assigned tables will give everyone a chance to network, ask questions and learn how to get involved in our three big projects, Take a Kid to a Car Show, our Hot Products Showcase and our newest project, the High School Counselor Outreach.”

ARMO to Host Restoration Builder’s Panel

Want a chance to meet and engage with some of the restoration industry’s foremost builders? Then plan to attend the ever-popular Restoration Builder’s Panel, sponsored by ARMO. On tap for Wednesday, November 6, from 11:15 a.m.–12:15 p.m. in room N258 at the LVCC, the panel will feature well-known builders who’ll talk about how to turn a passion into a career as well as offer insider tips on best business practices and what it takes to succeed. Panelists will welcome questions and the opportunity to engage with the audience.

The topic this year is “The Distinction Between a Restoration and a Restomod.” They differ in that one is a classic car beautifully preserved in factory-new condition versus a vintage car that looks original but sports high-performance bells and whistles.

To tackle that topic, ARMO has assembled an impressive panel that includes EJ Fitzgerald of Cool Hand Customs, Tim Strange of Strange Motion and Canadians Jesse and Jordan Henke of JH Restorations. A fourth panelist, not yet confirmed, may be a builder who converts classic cars to EV propulsion.

“We’re not trying to segregate restoration from restomod,” Smith said. “We’re trying to define what makes them what they are. It promises to be a lively discussion.”

SEMA Member News—September 2019

ARMO Reveals Restoration Event Schedule

ARMO and HRIA combine their efforts during the SEMA Show for their booth.

In the summer of 1993, three SEMA committees became the first niche-market councils: the Hot Rod Industry Alliance (HRIA, known then as the Street Rod Market Alliance), the Professional Restylers Organization, and the Automotive Restoration Market Alliance (ARMO). In the decades since, ARMO has earned a reputation for delivering programs and resources to help advance the restoration industry. As ARMO gears up for the SEMA Show, the council is set to host programs and events throughout the week that are certain to appeal to anyone engaged in the restoration hobby, be they retailers, distributors, manufacturers, builders or restorers.

ARMO Stands Tall  in Central Hall

The Restoration Marketplace section at the SEMA Show occupies a prominent position within the Central Hall of the Las Vegas Convention Center (LVCC), in close proximity to Hot Rod Alley. An equally prominent adjacent space known as Central Park (booth #23395) is jointly shared by ARMO and HRIA.

The booth display is a collaborative effort between the two councils. It features six vehicles—three from each council—with each vehicle selected for its distinctive style and representation of its respective market segment. To add to the allure, one vehicle from each segment will remain covered until a formal unveiling on Tuesday, November 5.

“We work very closely with HRIA on the shared space and try to pick complementary vehicles,” said ARMO Chair Tray Smith. “We try to show a variety of vehicles—not just pure restoration and not just pure hot rod but a mixture of what the market is currently showing.”

But the booth is more than a feature-vehicle display; it’s also an oasis. Comfortable seating areas provide a welcoming setting for ARMO members to kick back, network and discuss business. SEMA staff and ARMO select committee members are on hand throughout the Show to answer questions and encourage non-members to learn about ARMO and its many programs and benefits.

“The booth is always manned by at least one member from each council,” Smith said. “We’re there to answer questions from potential members and about the cars. We also pass out information on joining SEMA. It’s a great place for council members to not only rest but also to host meetings. All ARMO members are invited to stop by.”

ARMO Reception Celebrates the Industry

Steve Ames surprised with ARMO Lifetime Achievement award.

ARMO kicks off its event schedule with its annual awards reception on Tuesday, November 5. Scheduled for 5:30 p.m.–7:30 p.m. at the Westgate Las Vegas Resort & Casino, the festive occasion is a once-a-year opportunity for members to gather in celebration of the restoration industry, pay tribute to leading luminaries, network, and enjoy hors d’oeuvres and beverages.

The high point of the evening is the awards ceremony. Last year, ARMO presented awards in four categories: the ARMO Person of the Year, the ARMO Business of the Year, the Gavel award and the Lifetime Achievement award. Three industry leaders were also inducted into the ARMO Hall  of Fame.

During this year’s presentation, hosted by Tim Strange of Strange Motion, ARMO will recognize the winners of the Person of the Year and the Business of the Year and the new-product award winners. Selected from the council’s Hot Products Showcase held earlier at an event in Carlisle, Pennsylvania, the new-product award categories include interior, exterior/trim, drivetrain/suspension and accessories.

“Every year at this event, we present the ARMO Person of the Year and ARMO Business of the Year awards, and we highlight our five product showcase winners,” Smith said. “It’s a great networking event, and we encourage our members to come, have hors d’oeuvres and a drink, and enjoy themselves and the program.”

ARMO Launches Breakfast Gathering

Long days on the Show floor are exhausting. And the idea of rising early to attend a council meeting can be a turnoff, which is why ARMO has revamped its annual general membership meeting. Now known as Breakfast With ARMO, the event will be held on Wednesday, November 6.

“For as long as I’ve been volunteering, there’s always been a general membership meeting on Wednesday morning,” Smith noted. “But who wants to go to an early meeting just to hear the select committee talk for an hour and a half? So instead, we’ve rebranded the meeting as a networking event.”

While still on the docket for 7:30 a.m.–9:00 a.m., the informal gathering is designed to encourage conversation and interaction between council members, newcomers and the select committee. To jumpstart the morning, everyone will be treated to a continental breakfast, some warm selections and a coffee bar.

“By rebranding this as a breakfast, we hope to attract new members and current members who may not be actively involved,” Smith said. “We plan to keep it casual and low key and make it an enjoyable experience. Having the select committee sit at different assigned tables will give everyone a chance to network, ask questions and learn how to get involved in our three big projects, Take a Kid to a Car Show, our Hot Products Showcase and our newest project, the High School Counselor Outreach.”

ARMO to Host Restoration Builder’s Panel

Want a chance to meet and engage with some of the restoration industry’s foremost builders? Then plan to attend the ever-popular Restoration Builder’s Panel, sponsored by ARMO. On tap for Wednesday, November 6, from 11:15 a.m.–12:15 p.m. in room N258 at the LVCC, the panel will feature well-known builders who’ll talk about how to turn a passion into a career as well as offer insider tips on best business practices and what it takes to succeed. Panelists will welcome questions and the opportunity to engage with the audience.

The topic this year is “The Distinction Between a Restoration and a Restomod.” They differ in that one is a classic car beautifully preserved in factory-new condition versus a vintage car that looks original but sports high-performance bells and whistles.

To tackle that topic, ARMO has assembled an impressive panel that includes EJ Fitzgerald of Cool Hand Customs, Tim Strange of Strange Motion and Canadians Jesse and Jordan Henke of JH Restorations. A fourth panelist, not yet confirmed, may be a builder who converts classic cars to EV propulsion.

“We’re not trying to segregate restoration from restomod,” Smith said. “We’re trying to define what makes them what they are. It promises to be a lively discussion.”

SEMA Member News—September 2019

ETTN to Deliver Technology-Focused Learning Experiences

SEMA’s Vice President of Vehicle Technology John Waraniak gives a presentation on vehicle technology during an ETTN-sponsored education seminar.

The Emerging Trends & Technology Network (ETTN) is a community within SEMA dedicated to providing a forum for technology-centered aftermarket professionals to connect, collaborate, learn and advance their careers. With that focus in mind, ETTN has centered its attention on presenting professional-development and career-enhancing opportunities at this year’s  SEMA Show.

Engage and Connect at ETTN Vehicle Tech Lunch & Learn

From 12:00 p.m.–1:00 p.m. on Thursday, November 7, ETTN will present its sixth annual Vehicle Tech Lunch & Learn. The event offers tech-savvy attendees an opportunity to talk about the latest vehicle technology trends and mingle with leading industry experts in an informal setting.

“Are you an engineer, fabricator or technical professional in your business?” asked ETTN Chair Ian Lehn. “Do you get hungry at lunchtime? Then you should seriously consider taking advantage of ETTN’s unique Tech Lunch & Learn. Our roundtable-style event will enable you to sit with experts in various disciplines ranging from additive manufacturing to rapid prototyping and legal consulting. It’s a great opportunity to connect with engineers and other technical professionals and grow your resource base, while grabbing a free meal and getting off your feet. Join us and let’s grow the industry.”

The event is also an opportunity to honor and celebrate outstanding achievement in the technology sector. Awards will be presented in three categories.

The ETTN Genius Award pays tribute to individuals whose innovations have made significant contributions toward advancing technology that positively impacts the growth and progress of the automotive industry.

The ETTN Techie Award recognizes an individual for engineering achievements of a product, process or component that demonstrates innovative or original engineering development and/or advances state-of-the-art technology as it pertains to the automotive industry or  product sector.

ETTN will also salute the winner of its Ambassador Award, which recognizes an ETTN member who has demonstrated exceptional volunteer contributions or increased membership and awareness of ETTN during the past year.

Take a Deep Dive Into Evolving Technology

Providing educational and business-growth opportunities are top ETTN priorities. Within that context, the network sponsors technology-rich seminars during the SEMA Show. This year’s Vehicle Technology Track will consist of a series of forums led by industry experts who will share valuable insights and information on the ever-evolving technology landscape.

“The technology seminars cater specifically to the innovators and developers of our industry,” Lehn said. “They aim to engage the curious and provide information on where the future of the aftermarket is headed. It is imperative that any company planning to grow and develop new ideas has representation at these seminars. With technology evolving exponentially, it is one of the best ways to ensure that you stay at the forefront.”

The technology track includes five high-powered sessions. To kick off the program on Monday, November 4, industry experts will delve into “3-D printing in the Automotive Industry: How It Will Benefit Your Business.” The session will focus on how 3-D printing is driving innovation, improving efficiency with quick design iterations, improving design cycles and thereby reducing time to market, and increasing worker productivity and safety, among other relevant aspects of additive manufacturing.

On tap for Tuesday, November 5, is a session titled “Racing and Performance Forum: Keeping Technology at the Forefront,” during which attendees will hear directly from a full grid of frontline leaders, experts and drivers on the latest technologies and innovations being used in racing and adapted to production, as well as the direction and importance of motorsports technology to the future of the performance industry.

Two technology-centered seminars are slated for Wednesday, November 6. First up: “Advanced Vehicle Technology: Practice, Policy and Challenges.” As advanced-vehicle technology changes how vehicles are designed, developed, serviced and customized, SEMA-member manufacturers, distributors and installers are facing increasing challenges now and in the years to come. The panel discussion will focus on practices, policies and product-liability considerations attendees need to know to grow and prosper in an evolving aftermarket.

The afternoon session, “Automotive 4.0: New Technologies, New Opportunities,” will bring together leading technology experts to discuss how SEMA members can compete in today’s rapidly evolving market segments as well as understand and leverage new aftermarket growth opportunities and the latest product-development and manufacturing technologies.

The fifth seminar, “Advanced Driver Assistance Systems (ADAS) Forum: Next-Gen Safety Performance,” is scheduled for Thursday, November 7. Many ADAS systems are already on board popular vehicles modified by member companies. To ensure that members’ aftermarket products and modifications can be successfully integrated with the latest factory-installed ADAS technologies, the briefing will touch on key considerations, including new business opportunities for passive aftermarket ADAS products, challenges members encounter with ADAS technologies, and identifying potential resources, practices, tools and approaches required to develop solutions.

SEMA Member News—September 2019

ETTN to Deliver Technology-Focused Learning Experiences

SEMA’s Vice President of Vehicle Technology John Waraniak gives a presentation on vehicle technology during an ETTN-sponsored education seminar.

The Emerging Trends & Technology Network (ETTN) is a community within SEMA dedicated to providing a forum for technology-centered aftermarket professionals to connect, collaborate, learn and advance their careers. With that focus in mind, ETTN has centered its attention on presenting professional-development and career-enhancing opportunities at this year’s  SEMA Show.

Engage and Connect at ETTN Vehicle Tech Lunch & Learn

From 12:00 p.m.–1:00 p.m. on Thursday, November 7, ETTN will present its sixth annual Vehicle Tech Lunch & Learn. The event offers tech-savvy attendees an opportunity to talk about the latest vehicle technology trends and mingle with leading industry experts in an informal setting.

“Are you an engineer, fabricator or technical professional in your business?” asked ETTN Chair Ian Lehn. “Do you get hungry at lunchtime? Then you should seriously consider taking advantage of ETTN’s unique Tech Lunch & Learn. Our roundtable-style event will enable you to sit with experts in various disciplines ranging from additive manufacturing to rapid prototyping and legal consulting. It’s a great opportunity to connect with engineers and other technical professionals and grow your resource base, while grabbing a free meal and getting off your feet. Join us and let’s grow the industry.”

The event is also an opportunity to honor and celebrate outstanding achievement in the technology sector. Awards will be presented in three categories.

The ETTN Genius Award pays tribute to individuals whose innovations have made significant contributions toward advancing technology that positively impacts the growth and progress of the automotive industry.

The ETTN Techie Award recognizes an individual for engineering achievements of a product, process or component that demonstrates innovative or original engineering development and/or advances state-of-the-art technology as it pertains to the automotive industry or  product sector.

ETTN will also salute the winner of its Ambassador Award, which recognizes an ETTN member who has demonstrated exceptional volunteer contributions or increased membership and awareness of ETTN during the past year.

Take a Deep Dive Into Evolving Technology

Providing educational and business-growth opportunities are top ETTN priorities. Within that context, the network sponsors technology-rich seminars during the SEMA Show. This year’s Vehicle Technology Track will consist of a series of forums led by industry experts who will share valuable insights and information on the ever-evolving technology landscape.

“The technology seminars cater specifically to the innovators and developers of our industry,” Lehn said. “They aim to engage the curious and provide information on where the future of the aftermarket is headed. It is imperative that any company planning to grow and develop new ideas has representation at these seminars. With technology evolving exponentially, it is one of the best ways to ensure that you stay at the forefront.”

The technology track includes five high-powered sessions. To kick off the program on Monday, November 4, industry experts will delve into “3-D printing in the Automotive Industry: How It Will Benefit Your Business.” The session will focus on how 3-D printing is driving innovation, improving efficiency with quick design iterations, improving design cycles and thereby reducing time to market, and increasing worker productivity and safety, among other relevant aspects of additive manufacturing.

On tap for Tuesday, November 5, is a session titled “Racing and Performance Forum: Keeping Technology at the Forefront,” during which attendees will hear directly from a full grid of frontline leaders, experts and drivers on the latest technologies and innovations being used in racing and adapted to production, as well as the direction and importance of motorsports technology to the future of the performance industry.

Two technology-centered seminars are slated for Wednesday, November 6. First up: “Advanced Vehicle Technology: Practice, Policy and Challenges.” As advanced-vehicle technology changes how vehicles are designed, developed, serviced and customized, SEMA-member manufacturers, distributors and installers are facing increasing challenges now and in the years to come. The panel discussion will focus on practices, policies and product-liability considerations attendees need to know to grow and prosper in an evolving aftermarket.

The afternoon session, “Automotive 4.0: New Technologies, New Opportunities,” will bring together leading technology experts to discuss how SEMA members can compete in today’s rapidly evolving market segments as well as understand and leverage new aftermarket growth opportunities and the latest product-development and manufacturing technologies.

The fifth seminar, “Advanced Driver Assistance Systems (ADAS) Forum: Next-Gen Safety Performance,” is scheduled for Thursday, November 7. Many ADAS systems are already on board popular vehicles modified by member companies. To ensure that members’ aftermarket products and modifications can be successfully integrated with the latest factory-installed ADAS technologies, the briefing will touch on key considerations, including new business opportunities for passive aftermarket ADAS products, challenges members encounter with ADAS technologies, and identifying potential resources, practices, tools and approaches required to develop solutions.

SEMA Member News—September 2019

By Ellen McKoy

Tale of Two Companies

How a Manufacturer and a Restomod Builder Maximize Their SEMA Memberships

For shops, builders and manufacturers, SEMA can be much more than just a trade show.

Every year, scores of industry professionals from throughout the specialty-equipment marketplace make their annual pilgrimage to the SEMA Show. And while they are primarily there to take advantage of buy-and-sell opportunities, many fail to dig deeper to find out what else SEMA has to offer. Perhaps it’s because they’re unaware that SEMA is much more than just a trade show. Or they’re not sure how to get their foot in the door and take that first step to getting involved.

“For some folks, attending the Show is about as close as they get to being involved in SEMA,” said Sabra Johnson, owner of City Classic Cars in Houston, Texas, who was recently elected to the ARMO select committee. “I believe success starts with SEMA.”

“A lot of people go to the Show, go home and forget they’re SEMA members,” said Nils Forssman, president of Truck Covers USA in San Diego, California. “That’s a disadvantage to them. The most important thing is to use your membership to the fullest, and you’ll really benefit from getting involved.”

Face Time With a Congressman

Truck Covers USA has been a member of SEMA and the Light Truck Accessory Alliance (now the Truck & Off-Road Alliance) since 2002, and Forssman has experienced the value of membership firsthand. In 2007, LTAA-member manufacturers teamed with SEMA to conduct a wind-tunnel project to assess the effects of tonneau covers on coefficient of drag. Forssman noted that the study’s findings—that tonneaus help to reduce drag and improve fuel efficiency—were a boon to manufacturers  like him.

Forssman’s company has joined the SEMA Data Co-op (SDC), earning platinum-level status by exerting extra effort to provide participating SDC resellers with the most complete product data available.

“We use a number of services that SEMA offers—the SDC, other data, meetings, networking opportunities—it’s a huge benefit,” he said.

Forssman has also hosted SEMA Town Halls.

“We held the events annually for two or three years,” he said. “Since we know so many members, we thought it would be a great opportunity to bring everyone together, share our great experiences with being SEMA members, and just have fun.”

At one event at the San Diego Automotive Museum, guests were invited to display their show cars and trucks alongside those from Truck Covers USA.

“We pulled in members and people who weren’t part of SEMA to educate them,” Forssman said. “It was a terrific opportunity to network with people in our industry.”

Forssman was recently contacted by SEMA Membership Director Gary Vigil. He asked if Forssman would host a meeting with Congressman Scott Peters, who represents Forssman’s district in Washington. It was an offer Forssman couldn’t refuse.

“Gary explained that the congressman was arranging to visit manufacturing facilities in San Diego and asked if I’d be interested in hosting an event,” he said. “Absolutely!”

Forssman worked with SEMA Director of Congressional Affairs Eric Snyder to coordinate the details. The visit included a tour of the manufacturing facility, followed by a sit-down meeting with Peters and his aide, Snyder, Vigil, Forssman and Truck Cover’s Kim Tremelling.

“The congressman was very interested in what’s going on and what the challenges are for the average company in San Diego,” said Forssman, who had a previous connection to Peters through their children’s school. “While it was a great opportunity for us, I wanted it to be more than that. I wanted the opportunity to bring up the industry’s concerns. We talked about labor issues and how tariffs are affecting our industry. Fortunately, we are 100% U.S.A.-built, but we presented the case that tariffs are of concern to everybody. He was very receptive and gave us plenty of face time.”

As a bonus, Peters’ staff posted photos of the event on the congressman’s Facebook page. In reflecting on the meeting, Forssman was quick to express his gratitude.

“Of course, we are very appreciative that the congressman would take time to visit our facility—to have face time with him was fantastic,” he said. “But we can’t thank SEMA enough for creating the opportunity. Without SEMA, it wouldn’t have happened. Bottom line for me, anyone in this industry has to be a SEMA member.”

Seeds of Success

Sabra Johnson grew up around cars. His father and uncles were avid hot rodders and classic-car enthusiasts. They raced around a small dragstrip built on his grandmother’s farm, so it’s not surprising that he followed suit and began modifying and collecting his own vehicles as a hobby. Ten years ago, he turned that hobby into a 14,000-sq.-ft. full-service restoration shop that sits on five-plus acres.

City Classic Cars today employs a staff of 16 full- and part-time employees. Billed as a restomod mecca, the company typically has 60 projects in the works at any given time and does it all in-house—paint and bodywork, engine mods, metal work, upholstery, you name it.

“Everything we do is a restomod, and we are a true one-stop shop,” said Johnson, who’s the lead designer, project manager and brand ambassador. “I have one of the largest hot-rod shops. We’re known for making cars safer, faster and more comfortable.”

Besides wearing multiple business hats, Johnson finds time to pursue other passions. He’s writing a how-to book on turning Tri-Five Chevys into restomods; he funds a mentorship youth program for high-school students; and he volunteers his time and talents to SEMA. He’s a member of SEMA’s Political Action Committee (PAC) and has attended SEMA’s Washington, D.C., Rallies in support of the PAC.

“I (participate) at the maximum financial level, because I want SEMA to continue fighting for the industry I love,” Johnson said. “But whether I choose to donate or not, SEMA still fights for the aftermarket.”

Johnson has also signed up for a new association initiative, the SEMA Senior Class: A Mentoring Program. Comprised of fellow volunteers—industry pros with decades of automotive experience—the free program is designed to help any SEMA member seeking a mentor, advice or insights into the industry. More recently, he tossed his hat into the ring and was elected to his first term on the ARMO select committee.

“SEMA advocates for innovation, for creativity, for small mom-and-pop shops across the country,” he said. “It reaches legislators to make sure that we have a seat at the table and that the industry we love is preserved. I am on the ARMO select committee because SEMA encourages involvement, and I’m honored to be of service and give back.”

For Johnson, part of giving back means extending a welcoming hand to others who may not yet be a core part of what he views as the SEMA community.

“As an African-American leader, I am passionate about greater minority participation, to make sure that they understand that SEMA is a tremendous organization that offers great opportunities and to become a part of what SEMA is,” he said. “My SEMA experience confirms than success starts with SEMA. By any measurable metric, SEMA has increased the brand value and bottom line of my business.

I am so grateful that I choose to serve as a volunteer. SEMA has provided my company with the seeds of success. Now it’s up to me to grow them into a tree.”

The Next Step

Getting involved in SEMA is about making a commitment to help advance the industry—and your company. The opportunities to volunteer are numerous, varied, and open to any SEMA-member company. Joining a SEMA council or network can be a good place to start.

No matter what market niche your business may be in—restoration, off-road, restyling, hot rods, motorsports or wheels and tires—there’s a council or network that would be a good fit. To lend support to SEMA’s legislative advocacy and raise awareness of the specialty-equipment industry on Capitol Hill, there’s also the opportunity to host a congressional visit or, like Sabra Johnson, to mentor others in the industry who look to more experienced players for guidance.

To learn more about volunteer opportunities and how to get involved, contact SEMA Director of Membership Gary Vigil at 909-978-6738 or garyv@sema.org. Also check out the SEMA website, www.sema.org, and click on the link to membership.