By Linda Spencer

First-time exhibitor Specialty Vehicle Engineering Inc./DBA Hamburger’s Superchargers Inc. attracted lots of attention among local buyers.

“The SEMA Middle East Business Development Program provides insights into a developing automotive market and customer base in the region,” said Bill O’Roake (left), international sales manager at Mickey Thompson Performance Tires & Wheels.

Join SEMA on a trip to Abu Dhabi, United Arab Emirates (UAE), March 31–April 7, 2020, for the annual SEMA Middle East Business Development Conference to meet with pre-vetted trade buyers from throughout the region. Participants can self-certify to qualify for up to $1,250 in U.S. government grants to defray trip costs. An inaugural add-on program will be held in Riyadh, Saudi Arabia, April 5–7.

Explore the potential for your products in this customizing-crazy market, where consumers are eager to get the latest U.S. products for classic-car restoration, off-roading, racing, street performance and aesthetics. High disposable income, coupled with a passion for personalization, makes this an attractive region.

On this trip, activities will include:

• Exhibiting at the leading customizing show in the region—Custom Show Emirates in a turnkey booth.
• Participating in a seminar with top distributors.
• Attending an official U.S. government briefing.
• Touring specialty-equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades.
• Attending networking receptions

All meals, hotel accommodations, a turnkey booth at the Custom Show Emirates and airfare from the UAE to Saudi Arabia are included.

Register now; slots are limited. For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer at lindas@sema.org or visit www.sema.org/middleeast.

By Kristopher Porter

Bob Morreale

On October 3, from 11:00 a.m.–11:15 a.m., SEMA’s Emerging Trends & Technology Network (ETTN) will host a Live Chat featuring The Tuning School’s Bob Morreale on “How Artificial Intelligence and Machine Learning Are Driving Your Car Into the Future!”

During this highly anticipated ETTN Live Chat, Morreale will discuss artificial intelligence (AI) in advanced driver assistance systems (ADAS), how artificial neural networks are being used to control engines and the future of AI. A Live Chat is an open Q&A where participants will have the chance to communicate directly with Morreale and ask him questions about the topic.

Through his experience at The Tuning School, Morreale has mastered a balance between being a leader and the guy who loves to do the research and development necessary to grow his company. During his career, he has developed his skillset geared toward computer engineering and vehicle controls. He mainly specializes in research and development of automotive engine controls and factory engine control modules (ECM). Working with computers and programming had become a second nature when he started working with computers in second grade during the ’80s.

“I have specialized in understanding and teaching the process of reprogramming GM, Ford and Dodge ECMs, and have written multiple books on the subject,”  Morreale said.

Currently, he is involved in the process of artificial Intelligence development as it relates to artificial neural networks controlling vehicle engines of the future. In the past, Morreale has given tech talks at conferences, such as the PRI Trade Show, Advanced Engineering Technology Conference (AETC) and many others.

Join the ETTN on October 3, at 11:00 a.m., on the ETTN Facebook page.

For more information, contact: Bryan Harrison, SEMA director of councils and networks, at bryanh@sema.org.

By Kristopher Porter

Bob Morreale

On October 3, from 11:00 a.m.–11:15 a.m., SEMA’s Emerging Trends & Technology Network (ETTN) will host a Live Chat featuring The Tuning School’s Bob Morreale on “How Artificial Intelligence and Machine Learning Are Driving Your Car Into the Future!”

During this highly anticipated ETTN Live Chat, Morreale will discuss artificial intelligence (AI) in advanced driver assistance systems (ADAS), how artificial neural networks are being used to control engines and the future of AI. A Live Chat is an open Q&A where participants will have the chance to communicate directly with Morreale and ask him questions about the topic.

Through his experience at The Tuning School, Morreale has mastered a balance between being a leader and the guy who loves to do the research and development necessary to grow his company. During his career, he has developed his skillset geared toward computer engineering and vehicle controls. He mainly specializes in research and development of automotive engine controls and factory engine control modules (ECM). Working with computers and programming had become a second nature when he started working with computers in second grade during the ’80s.

“I have specialized in understanding and teaching the process of reprogramming GM, Ford and Dodge ECMs, and have written multiple books on the subject,”  Morreale said.

Currently, he is involved in the process of artificial Intelligence development as it relates to artificial neural networks controlling vehicle engines of the future. In the past, Morreale has given tech talks at conferences, such as the PRI Trade Show, Advanced Engineering Technology Conference (AETC) and many others.

Join the ETTN on October 3, at 11:00 a.m., on the ETTN Facebook page.

For more information, contact: Bryan Harrison, SEMA director of councils and networks, at bryanh@sema.org.

By Rich Hail

Now in his third year of competing as a builder, Eddie Pettus of Eddie’s Rod & Custom will show up with a unique vehicle at this year’s SEMA Show. Originally created for the Swedish Armed Forces, Eddie’s ’57 Volvo TP21 is quite a rarity as there were only about 700 that were ever built.

We aren’t 100% sure what’s in store for this former radio communications vehicle, but what we do know is that Eddie has outfitted this overlander with a 500+ hp Cummins 6BT turbo-diesel engine. This is a far cry from the 90 hp straight-six these originally came with. After cleaning up the gaps all around the vehicle, he also plans on adding some creature comforts, such as A/C and a custom Kicker stereo system. After he’s finished with the body, the “Sugga” will roll out on 37-in. Cooper STT Pro Discoverers wrapped around custom 18-in. rims.

The SEMA Battle of the Builders competition shines the spotlight on the amazing talents and craftsmanship of builders who have already proven themselves by being a part of the SEMA Show. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders and be inspired along the way.

By Rich Hail

Now in his third year of competing as a builder, Eddie Pettus of Eddie’s Rod & Custom will show up with a unique vehicle at this year’s SEMA Show. Originally created for the Swedish Armed Forces, Eddie’s ’57 Volvo TP21 is quite a rarity as there were only about 700 that were ever built.

We aren’t 100% sure what’s in store for this former radio communications vehicle, but what we do know is that Eddie has outfitted this overlander with a 500+ hp Cummins 6BT turbo-diesel engine. This is a far cry from the 90 hp straight-six these originally came with. After cleaning up the gaps all around the vehicle, he also plans on adding some creature comforts, such as A/C and a custom Kicker stereo system. After he’s finished with the body, the “Sugga” will roll out on 37-in. Cooper STT Pro Discoverers wrapped around custom 18-in. rims.

The SEMA Battle of the Builders competition shines the spotlight on the amazing talents and craftsmanship of builders who have already proven themselves by being a part of the SEMA Show. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders and be inspired along the way.

By Rich Hail

Now in his third year of competing as a builder, Eddie Pettus of Eddie’s Rod & Custom will show up with a unique vehicle at this year’s SEMA Show. Originally created for the Swedish Armed Forces, Eddie’s ’57 Volvo TP21 is quite a rarity as there were only about 700 that were ever built.

We aren’t 100% sure what’s in store for this former radio communications vehicle, but what we do know is that Eddie has outfitted this overlander with a 500+ hp Cummins 6BT turbo-diesel engine. This is a far cry from the 90 hp straight-six these originally came with. After cleaning up the gaps all around the vehicle, he also plans on adding some creature comforts, such as A/C and a custom Kicker stereo system. After he’s finished with the body, the “Sugga” will roll out on 37-in. Cooper STT Pro Discoverers wrapped around custom 18-in. rims.

The SEMA Battle of the Builders competition shines the spotlight on the amazing talents and craftsmanship of builders who have already proven themselves by being a part of the SEMA Show. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders and be inspired along the way.

By Kristopher Porter

YEN is hosting a meetup for local Southern California professionals under the age of 40 who work in the automotive aftermarket during the Off-Road Expo at the Pomona Fairplex.

The Young Executives Network (YEN) is hosting a meetup for local Southern California professionals under the age of 40 who work in the automotive aftermarket. This is a free regional event that will take place during the Off-Road Expo at the Pomona Fairplex in Pomona, California, Saturday, September 28.

All YEN members and those interested in learning about opportunities to get involved with SEMA and build industry connections are encouraged to attend. YEN leadership will be present to discuss the network’s initiatives, volunteer opportunities and additional ways to get more involved.

YEN Members who RSVP will receive one complimentary, single-day pass to attend the Off-Road Expo on Saturday. From off-road racing to rock crawling, trail riding to sand sports, motorcycles and ATVs, to camping and adventure travel, attendees will have the opportunity to meet and talk with the most knowledgeable people in the off-road industry.

If you live in the Los Angeles area, stop by and enjoy an evening with fellow YEN colleagues. Register now.

For more information, contact SEMA Director of Councils and Networks Bryan Harrison at 909-978-6691.

By Kristopher Porter

YEN is hosting a meetup for local Southern California professionals under the age of 40 who work in the automotive aftermarket during the Off-Road Expo at the Pomona Fairplex.

The Young Executives Network (YEN) is hosting a meetup for local Southern California professionals under the age of 40 who work in the automotive aftermarket. This is a free regional event that will take place during the Off-Road Expo at the Pomona Fairplex in Pomona, California, Saturday, September 28.

All YEN members and those interested in learning about opportunities to get involved with SEMA and build industry connections are encouraged to attend. YEN leadership will be present to discuss the network’s initiatives, volunteer opportunities and additional ways to get more involved.

YEN Members who RSVP will receive one complimentary, single-day pass to attend the Off-Road Expo on Saturday. From off-road racing to rock crawling, trail riding to sand sports, motorcycles and ATVs, to camping and adventure travel, attendees will have the opportunity to meet and talk with the most knowledgeable people in the off-road industry.

If you live in the Los Angeles area, stop by and enjoy an evening with fellow YEN colleagues. Register now.

For more information, contact SEMA Director of Councils and Networks Bryan Harrison at 909-978-6691.

By SEMA Editors

Exhibitors of the 2019 SEMA Show can expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list.

Exhibitors of the 2019 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product should use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2019 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2019 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2019 SEMA Show.

View the Products for Project-Vehicle Builders list.

By SEMA Editors

Exhibitors of the 2019 SEMA Show can expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list.

Exhibitors of the 2019 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product should use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2019 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2019 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2019 SEMA Show.

View the Products for Project-Vehicle Builders list.