Market-watchers have been particularly interested in the rash of announcements on fuel-cell (FC) vehicles that surrounded the 2007 Shanghai Auto Show and the recent funding and development news at the Hydrogen & Fuel Cells 2007 exhibition in Vancouver, according to a recent Fuel Cell Today article.

General Motors, DaimlerChrysler and Chinese manufacturers Shanghai Automotive Industrial Corporation (SAIC) and Chery have all revealed new FC vehicles in the past two weeks. These unveilings have been accompanied by optimistic soundings from the main manufacturers on how quickly FC vehicles could come to market, Fuel Cell Today notes. Nick Cappa, manager of advanced technology at DaimlerChrysler, accompanied an announcement on the upcoming Mercedes B Class FC test vehicle with a prediction that in the next five to eight years there will be as many FC vehicles as there are hybrids today. This sentiment was echoed by Todd Goldstein from GM’s fuel cell centre in California who envisaged FC cars being available to the public by 2015. At the 2007 Shanghai Auto Show in late April, GM showed off its fuel-cell-powered Chevrolet Volt concept car which combines GM’s fifth-generation FC stack with a lithium-ion battery on the E-Flex platform, the chassis that will provide the basis of GM’s next-generation global mid-range car. Two big Chinese car manufacturers used the show to announce their progress on developing FC vehicles to the world. SAIC and Chery both displayed experimental fuel-cell vehicles. At a time when they are still trying to establish themselves in international markets, Chinese automakers are already investing in FC technology in a bid to win a foothold in the next generation of technology. GM has a joint-venture technology center with SAIC in Shanghai and operates experimental fuel-cell buses in the city. China continues to represent an exciting potential market for automotive fuel cells, and the actions of the main car manufacturers there suggests they are investing in that market for the long term, according to Fuel Cell Today.

Hydrogen & Fuel Cells 2007, held this week in Vancouver, included the announcement that finally the fuel-cell program in British Columbia will get underway. Twenty fuel-cell buses are to be bought and used for a full service period of 20 years. These buses will be up and running for the 2010 Winter Olympics in Whistler, British Columbia. Ballard Power Systems, Canada’s leading FC manufacturer, announced that it has scaled back its sales outlook for two major customers, General Hydrogen and Cellex Power Products Inc., but is holding to full-year revenue expectations after a 44% rise in first-quarter revenue. Revenue climbed to $13.6 million (USD) from $9.4 million (USD).

In funding and government news, The U.S. Department of Energy (DOE) released an official Request for Information on early market activities in the hydrogen and fuel- cell development sector, perhaps a precursor to further funding for the sector, Fuel Cell Today says. An existing DOE-funded project, jointly developed by FuelCell Energy and Versa Power Systems successfully completed performance and endurance tests set by the DOE. The U.S. Fuel Cell Council has officially asked the U.S. Congress for a long-term extension to the investment tax credit for businesses and households installing fuel cells. In Europe, automotive industry representatives have pushed the case for fuel-cell technology in transport at a meeting with MEPs in Strasbourg. On the other side of the pond, the president of Fuel Cell Europe urged European politicians to show leadership on the introduction of fuel-cell technology to the automotive market, both at a regional and European level.

Several important developments have occurred in new technology in the last two weeks. U.K.-based fuel-cell materials firm Bac2 Conductive Composites has reported an enhancement in conductivity for its patented ElectroPhen polymer. Plug Power says it has achieved a “record number” of fuel-cell system installations in the first three months of 2007. The company, which makes GenCore backup power generators, said that a total of 24 systems had been installed in New York state, with the cooperation of the New York Power Authority and the state police. On the corporate front, HyRadix, a provider of on-site hydrogen generation systems, announced it has been acquired by Eden Energy Corp., a diversified clean energy company located in Perth, Australia.

Source: Butler, Jon. (May 4, 2007). Fuel Cell Today newsletter. www.fuelcelltoday.com.    

Although convertible hardtops have been around for some time, this past year has seen a huge influx of less expensive niche models with folding hardtops, according to a recent AutoWeek article. The article states, as hardtop convertible variants were introduced on vehicles, such as the Volvo C70, Pontiac G6, Volkswagen Eos, Chrysler Sebring, Mazda MX-5 and BMW 3 Series, automakers pushed their benefits: protection from the weather and theft, a quieter ride and even better body stiffness. Automakers are saying that these convertibles are selling well, perhaps signaling a growing trend for convertible hardtops.

Volkswagen says that its Eos, the automakers convertible hardtop-only model, which went on sale last fall, just posted its best month in April and is on track to meet its target of 12,000–13,000, reports AutoWeek. Sales of Pontiac’s G6 convertible have exceeded the company’s expectations and have contributed to a 38% sales increase of the G6 during the first quarter of 2007 compared to the same time last year. Mazda has reeled in additional MX-5 buyers by offering its two-seat roadster with a folding hardtop. In April, nearly a third of MX-5 sales were power-retractable hardtop models.

 

Automakers who have been in the market with folding hardtops for several years, such as Lexus with its SC and Cadillac with its XLR, say that the new and less expensive convertible hardtops are only boosting interest in the overall segment.

Source: Gritzinger, Bob and Wong, Jonathan. (May 9, 2007). “Folding Hardtops Hot: Bargain Convertibles Spark Renewed Interest in Segment.” AutoWeek. Retrieved May 11, 2007 from www.autoweek.com.

Filler for eNews

More than 550 exhibitors are expected at this year's PAACE Automechanika taking place this July 11–13 in Mexico City. To date, 30 SEMA-member companies have signed up to exhibit at the largest automotive-parts trade show in Latin America.

The Salon de SEMA section of the show will once again feature dozens of project vehicles and a center stage with "Overhaulin'" co-host AJ  introducing exhibitors and their products to buyers.

To sign up for a booth, visit www.salondesema.com, www.paaceautomechanika.com or contact Linda Spencer at lindas@sema.org.

Here are some of the companies already signed up for the Salon de SEMA section of PAACE Automechanika:

• ACCEL(a division of Mr. Gasket Co.)
• Alto Products Corp.
• Big Country
• China Economic News Service
• Delphi Corporation
• DENSO
• EMPI, Inc.
• Fairchild Industries, Inc.
• Flowmaster, Inc.
• Full Throttle Video
• Grote Industries de Mexico SA de CV
• Illinois Auto Truck Co., Inc.
• King Engine Bearings, Inc.
• Lucas Oil Products
• MacNeil Automotive Products Limited
• Midtronics, Inc.
• Motorad of America
• Myron and Davis
• Parasol Internacional De Mexico S.A. de C.V.
• Performance Depot
• Pro-Cut International
• Prosil/Magnaflow
• Putco Inc.
• Reaco, S.A. de C.V.
• Rhino Linings USA, Inc.
• Sonnax
• Street Glow, Inc.
• United Engine & Machine Co.
• Walker Products, Inc.
• Wellman Products Group
  

SEMA-member companies that would like to receive the SEMA PAC Newsletter featuring up-to-date information on Capitol Hill, friends and allies in Washington D.C., and information on SEMA PAC activities, are invited to click here. For more information regarding the SEMA Political Action Committee, contact Linda Spencer at lindas@sema.org. 

Learn how much money you can save on shipping through the SEMA Freight Savings Plan by participating in the SEMA Freight Savings Program webcast today (Thursday, May 3) at 10 a.m. (PST). 

By using the collective strength of the association’s membership to secure substantial discounts with specific carriers, SEMA members save an average of $2,000 on shipping costs. Carriers include: FedEx Express, Fed Ex Ground and FedEx Freight, Roadway, Central Freight Lines and New Penn Motor.

For information on how to participate, visit www.sema.org/webinars.

All SEMA webinars are recorded, making it possible for members to view the presentation and listen to the audio recordings at a later date. Past webinar topics include:

MAP and Resale Price Policies (AKA Colgate Policies)
Presented by Barbara Sicalides
To download the audio and video portion of the webinar, click here.
To download the PowerPoint presentation as a PDF file, click here.

How to Deliver World-Class Parts Service (Jobber)
Presented by Gary Naples
To download the handout as a PDF file, click here.
To download the audio and video portion of the webinar, click here.
To download the PowerPoint presentation as a PDF file, click here.

SEMA State of the Association
Presented by Chris Kersting, SEMA President and CEO, and Mitch Williams, SEMA Chairman of the Board
To download the audio and video portion of the webinar, click here.
To download the PowerPoint presentation as a PDF file, click here.

Facts About Installer Certification
Presented by Ellen McKoy, SEMA Senior Director, Dealer Relations
To download the audio and video portion of the webinar, click here.
To download the PowerPoint presentation as a PDF file, click here.

How Manufacturers Can Communicate More Effectively With Distributors and Customers
Presented by Walter Vaughan, Steele Rubber Products and compiled by Scott O'Toole, Motor State Distributing
To download the audio and video portion of the webinar, click here.
To download the PowerPoint presentation as a PDF file, click here.

Management Strategies for the Most Challenging Situations
Presented by Tom Shay, Profits+Plus Inc.
To download the audio and video portion of the webinar, click here.
To download the PowerPoint presentation as a PDF file, click here.

More webinar presentations and recordings are available at www.sema.org/webinars.

At the recent 2007 Global Automotive Conference in Louisville, Kentucky, John Waraniak, SEMA vice president of Vehicle Technology and Phil Martens, president of ArvinMeritor's light vehicle systems, gave a compelling overview of the OEM and aftermarket industries. Their comments referenced and built on several of the keynote remarks made by Robert Lutz, vice chairman, global product development at General Motors.

According to Waraniak, one comment of particular interest was made by Lutz when he stated that two of the top growth areas that GM is focusing on for increased revenue are electronic services (such as OnStar) and parts and accessories.

When an automaker with the reach of General Motors singles out specialty equipment as one of its primary growth revenue streams, we can only imagine the opportunities this holds for industry's innovators.

Offering customers unique products through new-car dealerships is a powerful combination that can increase exposure and profits for accessory companies, and deliver a uniquely outfitted vehicle to consumers. To take your first steps toward establishing a relationship with new-car dealerships and the tools available to do so, read “The Best of Both Worlds” by clicking here.

Advanstar Communications will be the Gold Sponsor of the SEMA Installation Banquet & Gala Fundraiser to be held at the Hyatt Regency in Irvine, California, on July 27.

The SEMA Installation Banquet & Gala Fundraiser is where outgoing Board members are recognized for their service, newly elected Board members are introduced and the newest selections for the SEMA Hall of Fame are announced. The event includes charitable fundraising activities, and proceeds from the gala will be contributed to two very worthy causes—Childhelp and the Petty Victory Junction Gang Camp.

One of the fundraising activities held in conjunction with the annual banquet is the silent auction. The Silent Auction features a multitude of one-of-a-kind collectibles and memorabilia. Proceeds from the auction benefit Childhelp and Victory Junction Gang Camp.

Items that have already been graciously donated include a two-night stay for two couples at the Cibolo Creek Ranch in Texas, as well as passes to the Barrett-Jackson Auction.   

To donate an item for the Silent Auction, click here for a PDF form.

Click here for more information on the Installation Banquet & Gala Fundraiser.

New York Assemblyman Bill Reilich is the new chairman of the State Automotive Enthusiast Leadership Caucus. The Caucus is supported by SEMA. Reilich succeeds Montana Senator John Brueggeman who served in that capacity since the Caucus’ inception in 2005.

The Caucus is a bipartisan group of state lawmakers whose common thread is a love for automobiles. To date, almost 200 state legislators from California to New York have joined the group. The Caucus serves to raise the motor vehicle hobby’s profile in state legislatures across the country, and in the public's eyes. Many of these lawmakers seek to preserve and expand the hobby by improving existing motor-vehicle statutes and regulations.

Assemblyman Reilich immediately demonstrated his desire to get involved in keeping the laws in New York fair and hobby-friendly when he joined the Caucus in 2006. Reilich helped defeat a bill to effectively ban the use of brush and grille guards on New York public roads.

"Assemblyman Reilich understood that this proposed ban relied heavily on unsubstantiated claims that grille guards obstruct airbag sensors," said SEMA Vice President, Government Affairs Steve McDonald. "The public is already safe-guarded since it is illegal to sell or install a product that would take a vehicle out of compliance with a federal safety standard, in this case, fully operational airbag sensors. Our friend Bill Reilich is leading the charge in the New York Legislature to ensure that hobbyists can enjoy the extra margin of safety and styling provided by grille guards.”

Reilich has recently taken a seat on the New York Assembly's Transportation Committee in order to help protect the rights of motor-vehicle enthusiasts. In 2007, he introduced SEMA-model legislation to create a vehicle titling and registration classification for street rods and custom vehicles, including kit cars and replicas. In addition, his current advocacy efforts are sensitive to the needs of small businesses, the catalyst for the U.S. economic engine.

Despite his busy legislative schedule, Reilich still finds time to fit in all the "car stuff," having recently added a '81 T-Bird to his collection. He can often be found working on and refining his '57 Chevy.

“As a New York State Legislator, I have been diligent in my efforts to protect the interests of automobile enthusiasts in my state,” Reilich said. “When researching bills dealing with vehicle modification, I am careful to share with my colleagues the whole and accurate picture regarding proposed legislation. Those that don't share our love of the automobile are often unaware of the unintended effect of many of the bills. That is the role of the State Automotive Enthusiast Leadership Caucus, and I welcome this chance to serve as chairman. As its past leader, Senator Brueggeman has set the bar very high. Together the Caucus will continue to ensure the voices of the auto enthusiasts are heard nationwide.”

To view the entire list of State Automotive Enthusiast Leadership Caucus members, visit www.semasan.com/main/main.aspx?id=61681. To learn more about the group, contact Steve McDonald at stevem@sema.org, 202/783-6007.

SEMA’s Automotive Restoration Market Organization (ARMO) is currently leading the other councils in raising funds to benefit childrens' charities. 

ARMO and the Hot Rod Industry Alliance (HRIA) are leading the momentum behind the inaugural SEMA Charity Golf Tournament, and they’ve challenged other councils to follow suit.

Tee up to help Childhelp and Victory Junction Gang Camp’s charitable activities by contacting your council chairman or chairwoman (see below). You can elect to play on your council’s team or you can form your own team. Teams include:

Automotive Restoration Market Organization (ARMO)

Ernie Silvers, Egge Machine Co. Inc.
Jim Barber, Classic Automotive Restoration Specialties Inc.  
Alex Tainsh, SoffSeal
Todd Bidwell, Parts Unlimited Inc.

SEMA Businesswomen's Network (SBN)

Luanne Brown, eTool Developers
S. Kellie Colf, Eaton Detroit Spring
Tammy Holland, Competition Cams Inc.
Don Colf, Eaton Detroit Spring 

Young Executives Network (YEN)

Jason Bruce, Street Scene Equipment
Laurel Dasher, Uni-Marketing LLC
Lance Packard, Painless Performance Products
Tim Watts, Superlift Suspension Systems 

Even if you don’t play, it’s easy to support your favorite council by making a charitable pledge online. Click here to pledge anywhere from $10–$100 or the amount of your choice.

Slots in the golf tourney are also available by becoming an event sponsor, ranging from the Bronze Sponsor level ($1,500 includes two tournament entries) up to the Title Sponsor ($25,000 includes eight tournament entries).

The golf tournament is scheduled for July 27 at Strawberry Farms Golf Club in Irvine, California, with the SEMA Installation Banquet & Gala Fundraiser to follow in the evening at the nearby Hyatt Regency Irvine.

For more information on the inaugural SEMA Charity Golf Tournament or the SEMA Installation Banquet & Gala Fundraiser, please contact Arlene Wood at arlenew@sema.org or 909/396-0289, ext. 110.

Council Chairs:

ARMO
Ernie Silvers, Egge Machine Company Inc.
ernie@egge.com

HRIA
David Stutts, Hot Rod Air Inc.
dstutts@hotrodair.com

TORA
Todd Yeoman, American Technology
yeomant@atcomp.com

MRC
John Iannotte, N.A. Williams Co. Performance
jiannotte@nawilliams.com

MPMC
Lisa Chissus, Flex-a-lite
lisa.chissus@flex-a-lite.com

PRO
B.J. Leanse, Big Country
bleanse@aol.com

SCC
Jason Sakurai, Roadhouse Marketing
roadhouse@skybest.com

WTC
George Finch, American Racing Equipment
gfinch@americanracing.com

SBN
Luanne Brown, eTool Developers
luannebrown@etooldevelopers.com

YEN
Jason Bruce, Street Scene Equipment
jasonbruce@streetscene.com