SEMA News - August 2009

Enter the Future: Change or Die

“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.” While the current state of the specialty-equipment industry is not that grim, Claudian’s sentiments may be appropriate when it comes to business technology.

Technology is like a river fed by dozens of tributaries. Online catalogs, website orders, enthusiast blogs, search engines—industry stakeholders navigate these streams every day. More and more often, they do so as their primary means of finding information and making their purchasing decisions. Our businesses must ensure that not only are the products we offer the best they can be, but also that our customers can use these technologies to easily and quickly find, and become knowledgeable about our goods and services. Even traditional brick-and-mortar retail stores are discovering the benefits of an Internet presence.

Bringing our members the knowledge and practical ability to use technology has become one of SEMA’s most pressing initiatives. The association’s Business Technology Committee is placing major emphasis on the standardization of product data. Standardization enables the crucial channels from which all other electronic commerce elements flow. Take the time to read the series of technology stories that begin on page 28 of this issue. And take advantage of the step-by-step data-standardization processes detailed on the BTC website.

Education has long been a hallmark of SEMA’s efforts to aid its members, and the association has itself seized upon technology as an informational tool. An extensive and growing archive of webinars—online seminars available 24/7 via the webinar homepage —provides a host of sessions devoted to technology themes, such as product data standardization, developing and improving your website and utilizing social media.

SEMA also hosts free educational opportunities at each of its shows and events. Of particular relevance is the 2009 Internet Symposium, which is organized by the Street Performance Council. The Internet Symposium focuses directly on today’s technology issues and leads the way to future applications. Among the discussions slated for the 2009 symposium, to be held August 1 at the Westin Pasadena hotel in Pasadena, California, are business technology tools that include online marketing, intellectual property rights and search-engine optimization.

Of course, the SEMA Show is the Mecca for automotive specialty-equipment education, and the offerings this year include eight separate tracks, each packed with multiple seminars (click now to review the full slate). Nearly all of the tracks contain sessions that either touch on or directly address technology issues. As always, the SEMA Show seminars are free to registered attendees.

And don’t forget about the trove of technology and business information housed at the SEMA News online library. The archive may be searched in a variety of ways—by issue, by topic, by title or by keywords—or you can simply read it page by page as you would a traditional paper version. Check out SEMA News 2.0 on page 50 of this issue for a complete description.

Much of our world changes every day, and change can often be disconcerting or even painful. But in the case of technology, change can be a cause for celebration, offering new pathways to success. Accept the challenge and step into the future.

SEMA News - August 2009

Enter the Future: Change or Die

“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.” While the current state of the specialty-equipment industry is not that grim, Claudian’s sentiments may be appropriate when it comes to business technology.

Technology is like a river fed by dozens of tributaries. Online catalogs, website orders, enthusiast blogs, search engines—industry stakeholders navigate these streams every day. More and more often, they do so as their primary means of finding information and making their purchasing decisions. Our businesses must ensure that not only are the products we offer the best they can be, but also that our customers can use these technologies to easily and quickly find, and become knowledgeable about our goods and services. Even traditional brick-and-mortar retail stores are discovering the benefits of an Internet presence.

Bringing our members the knowledge and practical ability to use technology has become one of SEMA’s most pressing initiatives. The association’s Business Technology Committee is placing major emphasis on the standardization of product data. Standardization enables the crucial channels from which all other electronic commerce elements flow. Take the time to read the series of technology stories that begin on page 28 of this issue. And take advantage of the step-by-step data-standardization processes detailed on the BTC website.

Education has long been a hallmark of SEMA’s efforts to aid its members, and the association has itself seized upon technology as an informational tool. An extensive and growing archive of webinars—online seminars available 24/7 via the webinar homepage —provides a host of sessions devoted to technology themes, such as product data standardization, developing and improving your website and utilizing social media.

SEMA also hosts free educational opportunities at each of its shows and events. Of particular relevance is the 2009 Internet Symposium, which is organized by the Street Performance Council. The Internet Symposium focuses directly on today’s technology issues and leads the way to future applications. Among the discussions slated for the 2009 symposium, to be held August 1 at the Westin Pasadena hotel in Pasadena, California, are business technology tools that include online marketing, intellectual property rights and search-engine optimization.

Of course, the SEMA Show is the Mecca for automotive specialty-equipment education, and the offerings this year include eight separate tracks, each packed with multiple seminars (click now to review the full slate). Nearly all of the tracks contain sessions that either touch on or directly address technology issues. As always, the SEMA Show seminars are free to registered attendees.

And don’t forget about the trove of technology and business information housed at the SEMA News online library. The archive may be searched in a variety of ways—by issue, by topic, by title or by keywords—or you can simply read it page by page as you would a traditional paper version. Check out SEMA News 2.0 on page 50 of this issue for a complete description.

Much of our world changes every day, and change can often be disconcerting or even painful. But in the case of technology, change can be a cause for celebration, offering new pathways to success. Accept the challenge and step into the future.

SEMA News - August 2009

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business. As the world’s largest industry gathering for the automotive business community, the SEMA Show is invaluable for making new business contacts, strengthening existing relationships and discovering new products and hot trends in the marketplace.

SEMA has launched an unprecedented number of promotions to help both exhibitors and buyers get the most out of the 2009 SEMA Show. Never before have such programs been offered, making it possible for exhibitors to extend the terms of their payments, earn bonus seniority points, receive at least 1,000 qualified leads before the Show even opens, and reserve a hotel room for as low as $41 per night. Many of these promotions are doing more than enticing exhibitors and buyers to participate in the annual event; they are capturing the attention of the media.

This month’s Required Reading showcases just a few of the many articles highlighting the SEMA Show promotions being offered to Show exhibitors to make SEMA Show 2009 a huge success. To learn about all the specials and ensure that you benefit from everything that’s available, we recommend visiting the SEMA Show website.

SEMA Show Organizers Cater to Exhibitors SEMA Show promotions made headlines in the trade magazine, Modern Tire Dealer. The publication printed a general recap of the programs available to exhibitors in its May 14 issue.
SEMA Ups the Ante to Draw Exhibitors Tire Review, a key publication in the tire-replacement industry, reported on several of the SEMA Show promotions, noting that “…SEMA is putting on a full-court press to attract exhibitors and attendees.” Here’s one of several of the articles highlighting the unique campaigns.
Leading Buyers to Attend 2009 SEMA Show Not just buyers but quality buyers—that’s what media sources are reporting about the 2009 SEMA Show. In fact, Aftermarket News reported that several thousand registered in April, and the publication listed some of the industry’s biggest names among the group. The daily electronic newsletter, which regularly reports on SEMA Show developments, can be read online.
SEMA to Offer Leads Guarantee Program for Show Exhibitors turn to trade shows for many reasons, but the most important reason is typically to connect with buyers. This publication, which covers the trade-show industry, reported on SEMA’s guaranteed-leads program, a new and innovative promotion designed to instill confidence in the SEMA Show’s ability to deliver results.
SEMA and AAPEX Groups Develop Exhibitor-Buyer Matchmaking to Enhance Show Investment The Greensheet is another of the many magazines that reported on the exhibitor-buyer matchmaking program designed to give both parties a “more managed experience” at the Show. This program helps give registered buyers and exhibitors a means to a more personalized connection prior to the Show so that customized contacts can be made. The article highlighted the matchmaking program and how it helps exhibitors when it comes time for post-Show follow-up.

SEMA News - August 2009

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business. As the world’s largest industry gathering for the automotive business community, the SEMA Show is invaluable for making new business contacts, strengthening existing relationships and discovering new products and hot trends in the marketplace.

SEMA has launched an unprecedented number of promotions to help both exhibitors and buyers get the most out of the 2009 SEMA Show. Never before have such programs been offered, making it possible for exhibitors to extend the terms of their payments, earn bonus seniority points, receive at least 1,000 qualified leads before the Show even opens, and reserve a hotel room for as low as $41 per night. Many of these promotions are doing more than enticing exhibitors and buyers to participate in the annual event; they are capturing the attention of the media.

This month’s Required Reading showcases just a few of the many articles highlighting the SEMA Show promotions being offered to Show exhibitors to make SEMA Show 2009 a huge success. To learn about all the specials and ensure that you benefit from everything that’s available, we recommend visiting the SEMA Show website.

SEMA Show Organizers Cater to Exhibitors SEMA Show promotions made headlines in the trade magazine, Modern Tire Dealer. The publication printed a general recap of the programs available to exhibitors in its May 14 issue.
SEMA Ups the Ante to Draw Exhibitors Tire Review, a key publication in the tire-replacement industry, reported on several of the SEMA Show promotions, noting that “…SEMA is putting on a full-court press to attract exhibitors and attendees.” Here’s one of several of the articles highlighting the unique campaigns.
Leading Buyers to Attend 2009 SEMA Show Not just buyers but quality buyers—that’s what media sources are reporting about the 2009 SEMA Show. In fact, Aftermarket News reported that several thousand registered in April, and the publication listed some of the industry’s biggest names among the group. The daily electronic newsletter, which regularly reports on SEMA Show developments, can be read online.
SEMA to Offer Leads Guarantee Program for Show Exhibitors turn to trade shows for many reasons, but the most important reason is typically to connect with buyers. This publication, which covers the trade-show industry, reported on SEMA’s guaranteed-leads program, a new and innovative promotion designed to instill confidence in the SEMA Show’s ability to deliver results.
SEMA and AAPEX Groups Develop Exhibitor-Buyer Matchmaking to Enhance Show Investment The Greensheet is another of the many magazines that reported on the exhibitor-buyer matchmaking program designed to give both parties a “more managed experience” at the Show. This program helps give registered buyers and exhibitors a means to a more personalized connection prior to the Show so that customized contacts can be made. The article highlighted the matchmaking program and how it helps exhibitors when it comes time for post-Show follow-up.

SEMA News - August 2009

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business. As the world’s largest industry gathering for the automotive business community, the SEMA Show is invaluable for making new business contacts, strengthening existing relationships and discovering new products and hot trends in the marketplace.

SEMA has launched an unprecedented number of promotions to help both exhibitors and buyers get the most out of the 2009 SEMA Show. Never before have such programs been offered, making it possible for exhibitors to extend the terms of their payments, earn bonus seniority points, receive at least 1,000 qualified leads before the Show even opens, and reserve a hotel room for as low as $41 per night. Many of these promotions are doing more than enticing exhibitors and buyers to participate in the annual event; they are capturing the attention of the media.

This month’s Required Reading showcases just a few of the many articles highlighting the SEMA Show promotions being offered to Show exhibitors to make SEMA Show 2009 a huge success. To learn about all the specials and ensure that you benefit from everything that’s available, we recommend visiting the SEMA Show website.

SEMA Show Organizers Cater to Exhibitors SEMA Show promotions made headlines in the trade magazine, Modern Tire Dealer. The publication printed a general recap of the programs available to exhibitors in its May 14 issue.
SEMA Ups the Ante to Draw Exhibitors Tire Review, a key publication in the tire-replacement industry, reported on several of the SEMA Show promotions, noting that “…SEMA is putting on a full-court press to attract exhibitors and attendees.” Here’s one of several of the articles highlighting the unique campaigns.
Leading Buyers to Attend 2009 SEMA Show Not just buyers but quality buyers—that’s what media sources are reporting about the 2009 SEMA Show. In fact, Aftermarket News reported that several thousand registered in April, and the publication listed some of the industry’s biggest names among the group. The daily electronic newsletter, which regularly reports on SEMA Show developments, can be read online.
SEMA to Offer Leads Guarantee Program for Show Exhibitors turn to trade shows for many reasons, but the most important reason is typically to connect with buyers. This publication, which covers the trade-show industry, reported on SEMA’s guaranteed-leads program, a new and innovative promotion designed to instill confidence in the SEMA Show’s ability to deliver results.
SEMA and AAPEX Groups Develop Exhibitor-Buyer Matchmaking to Enhance Show Investment The Greensheet is another of the many magazines that reported on the exhibitor-buyer matchmaking program designed to give both parties a “more managed experience” at the Show. This program helps give registered buyers and exhibitors a means to a more personalized connection prior to the Show so that customized contacts can be made. The article highlighted the matchmaking program and how it helps exhibitors when it comes time for post-Show follow-up.

SEMA News - August 2009

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business. As the world’s largest industry gathering for the automotive business community, the SEMA Show is invaluable for making new business contacts, strengthening existing relationships and discovering new products and hot trends in the marketplace.

SEMA has launched an unprecedented number of promotions to help both exhibitors and buyers get the most out of the 2009 SEMA Show. Never before have such programs been offered, making it possible for exhibitors to extend the terms of their payments, earn bonus seniority points, receive at least 1,000 qualified leads before the Show even opens, and reserve a hotel room for as low as $41 per night. Many of these promotions are doing more than enticing exhibitors and buyers to participate in the annual event; they are capturing the attention of the media.

This month’s Required Reading showcases just a few of the many articles highlighting the SEMA Show promotions being offered to Show exhibitors to make SEMA Show 2009 a huge success. To learn about all the specials and ensure that you benefit from everything that’s available, we recommend visiting the SEMA Show website.

SEMA Show Organizers Cater to Exhibitors SEMA Show promotions made headlines in the trade magazine, Modern Tire Dealer. The publication printed a general recap of the programs available to exhibitors in its May 14 issue.
SEMA Ups the Ante to Draw Exhibitors Tire Review, a key publication in the tire-replacement industry, reported on several of the SEMA Show promotions, noting that “…SEMA is putting on a full-court press to attract exhibitors and attendees.” Here’s one of several of the articles highlighting the unique campaigns.
Leading Buyers to Attend 2009 SEMA Show Not just buyers but quality buyers—that’s what media sources are reporting about the 2009 SEMA Show. In fact, Aftermarket News reported that several thousand registered in April, and the publication listed some of the industry’s biggest names among the group. The daily electronic newsletter, which regularly reports on SEMA Show developments, can be read online.
SEMA to Offer Leads Guarantee Program for Show Exhibitors turn to trade shows for many reasons, but the most important reason is typically to connect with buyers. This publication, which covers the trade-show industry, reported on SEMA’s guaranteed-leads program, a new and innovative promotion designed to instill confidence in the SEMA Show’s ability to deliver results.
SEMA and AAPEX Groups Develop Exhibitor-Buyer Matchmaking to Enhance Show Investment The Greensheet is another of the many magazines that reported on the exhibitor-buyer matchmaking program designed to give both parties a “more managed experience” at the Show. This program helps give registered buyers and exhibitors a means to a more personalized connection prior to the Show so that customized contacts can be made. The article highlighted the matchmaking program and how it helps exhibitors when it comes time for post-Show follow-up.

SEMA News - August 2009

As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. More than 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” said Dan Hobgood, SEMA senior director of marketing. “For example, e-mail and direct mail to wheel and tire buyers include specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications, including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: There is no better place than the SEMA Show to find everything you need to work smarter and increase sales.

SEMA Webinar Simplifies Process of Obtaining Emissions Certification

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines.” It was presented by Jim McFarland, SEMA technical consultant, to clarify discrepancies and answer questions that have surrounded emissions certification standards.

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines,” which helped answer many of the questions regarding emissions regulations.

• Obtain required forms from CARB
• List vehicle brands, engine families and model years for which emissions-related products will be sold
• Complete forms and submit to CARB in El Monte, California
• Review “test letter” and select test facility
• Coordinate testing with emissions lab
• Be prepared to determine solutions to any emissions failure issues
• Upon completion of EO, utilize compliance in the proper fashion

SEMA has also produced the Black Book—a collection of information designed to give members a step-by-step guide in obtaining emissions certification.

For any questions on obtaining compliance status, refer to the SEMA Black Book or contact Jim McFarland at 901/377-1210. To download a PDF and audio version of this webinar as well as to access an archive of past webinars, visit SEMA webinar archives.

Top 10 New Exterior Accessory Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product bar codes with an electronic fob and receive product details via printout or e-mail. The following are the Top 10 New Exterior Accessory Products scanned by attendees. See all of the products entered in the New Products Showcase at www.semadigital.com.

Big Time Auto Parts/Austin International Four-Channel Full-Version Vehicle Monitor System 310/513-8222 PN: BT-264
Tricplate.com Switchable License Plate Film 954/328-9507
Mr. Gasket/Prestolite Performance AnchorTrax Cargo Kit 216/688-8300 PN: 3375
Young Sung USA 3D Letter 213/427-2580 PN: ys3dcrm let
PlasmaGlow LED Headlight Strobes 480/222-0285 PN: 1065
Husky Liners Add-A-Vent 800-344-8759 or 620/221-226 PN: 1900
Nathan Airchime Over The Road Nathan Airchime Over the Road K5LA 860/423-4575 PN: TH30170
Mr. Gasket/Prestolite Performance AnchorTrax 6-Foot Truck Kit 216/688-8300 PN: 3370
Lund International Seamless Vent Visors 800/241-7219 PN: Varies by application
Applied Coatings International LLC ACI PaintFilm 918/283-2938

FAST FACTS

Dick Wells has received a Sparco High Performer Award for his dedication to the sport of drag racing. He was the editor of National Dragster in the ‘60s before moving on to work at Hot Rod magazine. Wells is responsible for creating the SEMA News publication as well as starting the National Street Rod Association magazine, Street Scene, and the Performance Warehouse Association’s newsletter.

PPG Industries appointed Steve Lampe vice president of purchasing and distribution. Lampe began his career with the company in 1978 as senior auditor. PPG Industries, Strongsville, OH; 440/572-2800.

EnerSys Energy Products Inc., makers of the Odyssey line of batteries, and Richard Childress Racing (RCR) reached an agreement that makes Odyssey the technical partner of RCR. The Odyssey logo will be included on the No. 7 Jack Daniel’s Chevrolet driven by Casey Mears. EnerSys Energy Products Inc., Reading, PA; 610/208-1991.

Hastings Manufacturing Co. named Paul Garzelloni the company’s senior applications engineer. Garzelloni has more than 30 years of experience in piston ring design, process and applications engineering. Hastings Manufacturing; 269/945-2491.

The Goodguys Rod & Custom Association announced that the 2010 season will kick off with a brand new event—the Goodguys 1st Spring Nationals, at WestWorld in Scottsdale, Arizona, March 12–14. The 2010 Goodguys event season will officially begin and close in Scottsdale at Westworld. Early-bird registration forms are available here. .

Kumho Tires has opened Tires 4U, an outlet in North America dedicated to the Kumho Tire global retail format. The store, which opened on June 3 in Buena Park, California, sells a full line of passenger, competition, light truck and SUV tires and includes mounting, balancing and alignment services. Kumho Tires, Rancho Cucamonga, CA; 800/445-8646.

Marx Group Advisors launched a new resources page on its website. The new resources provide information and advice to anyone undergoing a merger or acquisition. Marx Group Advisors, San Rafael, CA; 415/453-0844.

ATX Group hired Tom Metzger as senior vice president over the company’s global sales and account management functions. Metzger comes to ATX after a distinguished 24-year career at Harman Becker Automotive Systems, the automotive division of Harman International.

Snap-on Inc. was recognized as having the “Overall Best Power Tools in the United States” among its top competitors by Frost & Sullivan’s independent research, 2008 United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Tools. The company also celebrated the official grand opening of its new 15,000-square-foot “Innovation Works” facility in Kenosha, Wisconsin. Snap-on Inc., Conway, AR; 501/450-1500.

Advanstar Communications has launched its 2009 Top Shop Contests for Motor Age and Automotive Body Repair News (ABRN) magazines. The competition for Motor Age identifies the top 10 U.S. mechanical repair shops, and the ABRN competition, in its inaugural year, honors the top 10 collision-repair facilities. For complete information and registration, visit the registration page. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

International Speedway Corp. promoted Craig Neeb to vice president of multi-channel marketing and chief information officer (CIO). Neeb, formerly the company’s managing director and CIO since 2000, is responsible for executing multi-channel marketing programs associated with International Speedway’s marketing strategy.

Steele Rubber Products has partnered with the East Lincoln Speedway to become the official sponsor of the Steele Rubber Products Limited Sportsman division. Steele Rubber Products, Denver, NC; 704/483-9343.

Indy 500 champion Helio Castroneves and his Penske Racing teammate Ryan Briscoe visited Snap-on’s Milwaukee manufacturing facility on May 29. Both drivers received a tour of the plant and signed autographs for the Snap-on associates who work at the facility.

ASA Tire Systems announced that response to the $1M Tire Dealer Bailout Program continues to grow. Nearly 250 independent tire dealerships nationwide have submitted grant requests and are currently being considered for funding. Dealers interested in applying for funding still have time and are invited to visit the company’s website, to fill out an application. ASA Tire Systems, Nashua, NH; 603/889-8700.

Robert Allen has joined the Firestone Industrial Products Company LLC Ride-Rite Division as regional sales manager. He has more than 15 years of experience in manufacturing sales, previously working as national sales manager at Danaher Corp. Firestone Industrial Products Company, Indianapolis, IN; 317/575-7000.

Predator Motor Corp. has added two new dealerships for its X-18 off-road vehicle. The new dealerships are Chaparral Motorsports in San Bernardino, California; and CBM Motorsports in Rancho Cucamonga, California. Predator Motor Corp., Temecula, CA; 951/699-4370.

Mitchell 1’s national training manager, Tim McDonnell, was named a 2009–2010 Automotive Management Institute (AMI) board member during the AMI board of trustees meeting recently held in Orlando, Florida. McDonnell has been Mitchell 1’s national training manager since 2004. Mitchell 1, Poway, CA; 858/391-5000.

Yakima was recognized by Subaru of America with the 2008 Subaru Supplier Excellence Award for overall excellence in product development, marketing, quality, sourcing, supply, transportation, warranty and accounting. Yakima, Beaverton, OR; 971/249-7536.

The San Bernardino Convention & Visitors Bureau, producer of the Stater Bros. Route 66 Rendezvous, has redesigned its website. New elements allow car enthusiasts to post photos, videos and comments from past years.

Brandware Public Relations was selected as the agency of record for Johnny Pag Motorcycles. Brandware is set to provide brand and product public relations services to support Johnny Pag’s mission of “getting more riderson the road.” Brandware Public Relations, Atlanta, GA; 770/649-0880.

Summit Racing Equipment updated its website. New enhancements include user-friendly shopping tools, a new look and more content and technical information. Summit Racing Equipment, Akron, OH; 330/630-0270.

SEMA News - August 2009

As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. More than 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” said Dan Hobgood, SEMA senior director of marketing. “For example, e-mail and direct mail to wheel and tire buyers include specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications, including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: There is no better place than the SEMA Show to find everything you need to work smarter and increase sales.

SEMA Webinar Simplifies Process of Obtaining Emissions Certification

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines.” It was presented by Jim McFarland, SEMA technical consultant, to clarify discrepancies and answer questions that have surrounded emissions certification standards.

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines,” which helped answer many of the questions regarding emissions regulations.

• Obtain required forms from CARB
• List vehicle brands, engine families and model years for which emissions-related products will be sold
• Complete forms and submit to CARB in El Monte, California
• Review “test letter” and select test facility
• Coordinate testing with emissions lab
• Be prepared to determine solutions to any emissions failure issues
• Upon completion of EO, utilize compliance in the proper fashion

SEMA has also produced the Black Book—a collection of information designed to give members a step-by-step guide in obtaining emissions certification.

For any questions on obtaining compliance status, refer to the SEMA Black Book or contact Jim McFarland at 901/377-1210. To download a PDF and audio version of this webinar as well as to access an archive of past webinars, visit SEMA webinar archives.

Top 10 New Exterior Accessory Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product bar codes with an electronic fob and receive product details via printout or e-mail. The following are the Top 10 New Exterior Accessory Products scanned by attendees. See all of the products entered in the New Products Showcase at www.semadigital.com.

Big Time Auto Parts/Austin International Four-Channel Full-Version Vehicle Monitor System 310/513-8222 PN: BT-264
Tricplate.com Switchable License Plate Film 954/328-9507
Mr. Gasket/Prestolite Performance AnchorTrax Cargo Kit 216/688-8300 PN: 3375
Young Sung USA 3D Letter 213/427-2580 PN: ys3dcrm let
PlasmaGlow LED Headlight Strobes 480/222-0285 PN: 1065
Husky Liners Add-A-Vent 800-344-8759 or 620/221-226 PN: 1900
Nathan Airchime Over The Road Nathan Airchime Over the Road K5LA 860/423-4575 PN: TH30170
Mr. Gasket/Prestolite Performance AnchorTrax 6-Foot Truck Kit 216/688-8300 PN: 3370
Lund International Seamless Vent Visors 800/241-7219 PN: Varies by application
Applied Coatings International LLC ACI PaintFilm 918/283-2938

FAST FACTS

Dick Wells has received a Sparco High Performer Award for his dedication to the sport of drag racing. He was the editor of National Dragster in the ‘60s before moving on to work at Hot Rod magazine. Wells is responsible for creating the SEMA News publication as well as starting the National Street Rod Association magazine, Street Scene, and the Performance Warehouse Association’s newsletter.

PPG Industries appointed Steve Lampe vice president of purchasing and distribution. Lampe began his career with the company in 1978 as senior auditor. PPG Industries, Strongsville, OH; 440/572-2800.

EnerSys Energy Products Inc., makers of the Odyssey line of batteries, and Richard Childress Racing (RCR) reached an agreement that makes Odyssey the technical partner of RCR. The Odyssey logo will be included on the No. 7 Jack Daniel’s Chevrolet driven by Casey Mears. EnerSys Energy Products Inc., Reading, PA; 610/208-1991.

Hastings Manufacturing Co. named Paul Garzelloni the company’s senior applications engineer. Garzelloni has more than 30 years of experience in piston ring design, process and applications engineering. Hastings Manufacturing; 269/945-2491.

The Goodguys Rod & Custom Association announced that the 2010 season will kick off with a brand new event—the Goodguys 1st Spring Nationals, at WestWorld in Scottsdale, Arizona, March 12–14. The 2010 Goodguys event season will officially begin and close in Scottsdale at Westworld. Early-bird registration forms are available here. .

Kumho Tires has opened Tires 4U, an outlet in North America dedicated to the Kumho Tire global retail format. The store, which opened on June 3 in Buena Park, California, sells a full line of passenger, competition, light truck and SUV tires and includes mounting, balancing and alignment services. Kumho Tires, Rancho Cucamonga, CA; 800/445-8646.

Marx Group Advisors launched a new resources page on its website. The new resources provide information and advice to anyone undergoing a merger or acquisition. Marx Group Advisors, San Rafael, CA; 415/453-0844.

ATX Group hired Tom Metzger as senior vice president over the company’s global sales and account management functions. Metzger comes to ATX after a distinguished 24-year career at Harman Becker Automotive Systems, the automotive division of Harman International.

Snap-on Inc. was recognized as having the “Overall Best Power Tools in the United States” among its top competitors by Frost & Sullivan’s independent research, 2008 United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Tools. The company also celebrated the official grand opening of its new 15,000-square-foot “Innovation Works” facility in Kenosha, Wisconsin. Snap-on Inc., Conway, AR; 501/450-1500.

Advanstar Communications has launched its 2009 Top Shop Contests for Motor Age and Automotive Body Repair News (ABRN) magazines. The competition for Motor Age identifies the top 10 U.S. mechanical repair shops, and the ABRN competition, in its inaugural year, honors the top 10 collision-repair facilities. For complete information and registration, visit the registration page. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

International Speedway Corp. promoted Craig Neeb to vice president of multi-channel marketing and chief information officer (CIO). Neeb, formerly the company’s managing director and CIO since 2000, is responsible for executing multi-channel marketing programs associated with International Speedway’s marketing strategy.

Steele Rubber Products has partnered with the East Lincoln Speedway to become the official sponsor of the Steele Rubber Products Limited Sportsman division. Steele Rubber Products, Denver, NC; 704/483-9343.

Indy 500 champion Helio Castroneves and his Penske Racing teammate Ryan Briscoe visited Snap-on’s Milwaukee manufacturing facility on May 29. Both drivers received a tour of the plant and signed autographs for the Snap-on associates who work at the facility.

ASA Tire Systems announced that response to the $1M Tire Dealer Bailout Program continues to grow. Nearly 250 independent tire dealerships nationwide have submitted grant requests and are currently being considered for funding. Dealers interested in applying for funding still have time and are invited to visit the company’s website, to fill out an application. ASA Tire Systems, Nashua, NH; 603/889-8700.

Robert Allen has joined the Firestone Industrial Products Company LLC Ride-Rite Division as regional sales manager. He has more than 15 years of experience in manufacturing sales, previously working as national sales manager at Danaher Corp. Firestone Industrial Products Company, Indianapolis, IN; 317/575-7000.

Predator Motor Corp. has added two new dealerships for its X-18 off-road vehicle. The new dealerships are Chaparral Motorsports in San Bernardino, California; and CBM Motorsports in Rancho Cucamonga, California. Predator Motor Corp., Temecula, CA; 951/699-4370.

Mitchell 1’s national training manager, Tim McDonnell, was named a 2009–2010 Automotive Management Institute (AMI) board member during the AMI board of trustees meeting recently held in Orlando, Florida. McDonnell has been Mitchell 1’s national training manager since 2004. Mitchell 1, Poway, CA; 858/391-5000.

Yakima was recognized by Subaru of America with the 2008 Subaru Supplier Excellence Award for overall excellence in product development, marketing, quality, sourcing, supply, transportation, warranty and accounting. Yakima, Beaverton, OR; 971/249-7536.

The San Bernardino Convention & Visitors Bureau, producer of the Stater Bros. Route 66 Rendezvous, has redesigned its website. New elements allow car enthusiasts to post photos, videos and comments from past years.

Brandware Public Relations was selected as the agency of record for Johnny Pag Motorcycles. Brandware is set to provide brand and product public relations services to support Johnny Pag’s mission of “getting more riderson the road.” Brandware Public Relations, Atlanta, GA; 770/649-0880.

Summit Racing Equipment updated its website. New enhancements include user-friendly shopping tools, a new look and more content and technical information. Summit Racing Equipment, Akron, OH; 330/630-0270.

SEMA News - August 2009

As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. More than 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” said Dan Hobgood, SEMA senior director of marketing. “For example, e-mail and direct mail to wheel and tire buyers include specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications, including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: There is no better place than the SEMA Show to find everything you need to work smarter and increase sales.

SEMA Webinar Simplifies Process of Obtaining Emissions Certification

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines.” It was presented by Jim McFarland, SEMA technical consultant, to clarify discrepancies and answer questions that have surrounded emissions certification standards.

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines,” which helped answer many of the questions regarding emissions regulations.

• Obtain required forms from CARB
• List vehicle brands, engine families and model years for which emissions-related products will be sold
• Complete forms and submit to CARB in El Monte, California
• Review “test letter” and select test facility
• Coordinate testing with emissions lab
• Be prepared to determine solutions to any emissions failure issues
• Upon completion of EO, utilize compliance in the proper fashion

SEMA has also produced the Black Book—a collection of information designed to give members a step-by-step guide in obtaining emissions certification.

For any questions on obtaining compliance status, refer to the SEMA Black Book or contact Jim McFarland at 901/377-1210. To download a PDF and audio version of this webinar as well as to access an archive of past webinars, visit SEMA webinar archives.

Top 10 New Exterior Accessory Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product bar codes with an electronic fob and receive product details via printout or e-mail. The following are the Top 10 New Exterior Accessory Products scanned by attendees. See all of the products entered in the New Products Showcase at www.semadigital.com.

Big Time Auto Parts/Austin International Four-Channel Full-Version Vehicle Monitor System 310/513-8222 PN: BT-264
Tricplate.com Switchable License Plate Film 954/328-9507
Mr. Gasket/Prestolite Performance AnchorTrax Cargo Kit 216/688-8300 PN: 3375
Young Sung USA 3D Letter 213/427-2580 PN: ys3dcrm let
PlasmaGlow LED Headlight Strobes 480/222-0285 PN: 1065
Husky Liners Add-A-Vent 800-344-8759 or 620/221-226 PN: 1900
Nathan Airchime Over The Road Nathan Airchime Over the Road K5LA 860/423-4575 PN: TH30170
Mr. Gasket/Prestolite Performance AnchorTrax 6-Foot Truck Kit 216/688-8300 PN: 3370
Lund International Seamless Vent Visors 800/241-7219 PN: Varies by application
Applied Coatings International LLC ACI PaintFilm 918/283-2938

FAST FACTS

Dick Wells has received a Sparco High Performer Award for his dedication to the sport of drag racing. He was the editor of National Dragster in the ‘60s before moving on to work at Hot Rod magazine. Wells is responsible for creating the SEMA News publication as well as starting the National Street Rod Association magazine, Street Scene, and the Performance Warehouse Association’s newsletter.

PPG Industries appointed Steve Lampe vice president of purchasing and distribution. Lampe began his career with the company in 1978 as senior auditor. PPG Industries, Strongsville, OH; 440/572-2800.

EnerSys Energy Products Inc., makers of the Odyssey line of batteries, and Richard Childress Racing (RCR) reached an agreement that makes Odyssey the technical partner of RCR. The Odyssey logo will be included on the No. 7 Jack Daniel’s Chevrolet driven by Casey Mears. EnerSys Energy Products Inc., Reading, PA; 610/208-1991.

Hastings Manufacturing Co. named Paul Garzelloni the company’s senior applications engineer. Garzelloni has more than 30 years of experience in piston ring design, process and applications engineering. Hastings Manufacturing; 269/945-2491.

The Goodguys Rod & Custom Association announced that the 2010 season will kick off with a brand new event—the Goodguys 1st Spring Nationals, at WestWorld in Scottsdale, Arizona, March 12–14. The 2010 Goodguys event season will officially begin and close in Scottsdale at Westworld. Early-bird registration forms are available here. .

Kumho Tires has opened Tires 4U, an outlet in North America dedicated to the Kumho Tire global retail format. The store, which opened on June 3 in Buena Park, California, sells a full line of passenger, competition, light truck and SUV tires and includes mounting, balancing and alignment services. Kumho Tires, Rancho Cucamonga, CA; 800/445-8646.

Marx Group Advisors launched a new resources page on its website. The new resources provide information and advice to anyone undergoing a merger or acquisition. Marx Group Advisors, San Rafael, CA; 415/453-0844.

ATX Group hired Tom Metzger as senior vice president over the company’s global sales and account management functions. Metzger comes to ATX after a distinguished 24-year career at Harman Becker Automotive Systems, the automotive division of Harman International.

Snap-on Inc. was recognized as having the “Overall Best Power Tools in the United States” among its top competitors by Frost & Sullivan’s independent research, 2008 United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Tools. The company also celebrated the official grand opening of its new 15,000-square-foot “Innovation Works” facility in Kenosha, Wisconsin. Snap-on Inc., Conway, AR; 501/450-1500.

Advanstar Communications has launched its 2009 Top Shop Contests for Motor Age and Automotive Body Repair News (ABRN) magazines. The competition for Motor Age identifies the top 10 U.S. mechanical repair shops, and the ABRN competition, in its inaugural year, honors the top 10 collision-repair facilities. For complete information and registration, visit the registration page. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

International Speedway Corp. promoted Craig Neeb to vice president of multi-channel marketing and chief information officer (CIO). Neeb, formerly the company’s managing director and CIO since 2000, is responsible for executing multi-channel marketing programs associated with International Speedway’s marketing strategy.

Steele Rubber Products has partnered with the East Lincoln Speedway to become the official sponsor of the Steele Rubber Products Limited Sportsman division. Steele Rubber Products, Denver, NC; 704/483-9343.

Indy 500 champion Helio Castroneves and his Penske Racing teammate Ryan Briscoe visited Snap-on’s Milwaukee manufacturing facility on May 29. Both drivers received a tour of the plant and signed autographs for the Snap-on associates who work at the facility.

ASA Tire Systems announced that response to the $1M Tire Dealer Bailout Program continues to grow. Nearly 250 independent tire dealerships nationwide have submitted grant requests and are currently being considered for funding. Dealers interested in applying for funding still have time and are invited to visit the company’s website, to fill out an application. ASA Tire Systems, Nashua, NH; 603/889-8700.

Robert Allen has joined the Firestone Industrial Products Company LLC Ride-Rite Division as regional sales manager. He has more than 15 years of experience in manufacturing sales, previously working as national sales manager at Danaher Corp. Firestone Industrial Products Company, Indianapolis, IN; 317/575-7000.

Predator Motor Corp. has added two new dealerships for its X-18 off-road vehicle. The new dealerships are Chaparral Motorsports in San Bernardino, California; and CBM Motorsports in Rancho Cucamonga, California. Predator Motor Corp., Temecula, CA; 951/699-4370.

Mitchell 1’s national training manager, Tim McDonnell, was named a 2009–2010 Automotive Management Institute (AMI) board member during the AMI board of trustees meeting recently held in Orlando, Florida. McDonnell has been Mitchell 1’s national training manager since 2004. Mitchell 1, Poway, CA; 858/391-5000.

Yakima was recognized by Subaru of America with the 2008 Subaru Supplier Excellence Award for overall excellence in product development, marketing, quality, sourcing, supply, transportation, warranty and accounting. Yakima, Beaverton, OR; 971/249-7536.

The San Bernardino Convention & Visitors Bureau, producer of the Stater Bros. Route 66 Rendezvous, has redesigned its website. New elements allow car enthusiasts to post photos, videos and comments from past years.

Brandware Public Relations was selected as the agency of record for Johnny Pag Motorcycles. Brandware is set to provide brand and product public relations services to support Johnny Pag’s mission of “getting more riderson the road.” Brandware Public Relations, Atlanta, GA; 770/649-0880.

Summit Racing Equipment updated its website. New enhancements include user-friendly shopping tools, a new look and more content and technical information. Summit Racing Equipment, Akron, OH; 330/630-0270.

SEMA News - August 2009

As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. More than 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” said Dan Hobgood, SEMA senior director of marketing. “For example, e-mail and direct mail to wheel and tire buyers include specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications, including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: There is no better place than the SEMA Show to find everything you need to work smarter and increase sales.

SEMA Webinar Simplifies Process of Obtaining Emissions Certification

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines.” It was presented by Jim McFarland, SEMA technical consultant, to clarify discrepancies and answer questions that have surrounded emissions certification standards.

SEMA recently hosted a webinar entitled “Meeting Federal and California Emissions Regulations Without Penalties and Fines,” which helped answer many of the questions regarding emissions regulations.

• Obtain required forms from CARB
• List vehicle brands, engine families and model years for which emissions-related products will be sold
• Complete forms and submit to CARB in El Monte, California
• Review “test letter” and select test facility
• Coordinate testing with emissions lab
• Be prepared to determine solutions to any emissions failure issues
• Upon completion of EO, utilize compliance in the proper fashion

SEMA has also produced the Black Book—a collection of information designed to give members a step-by-step guide in obtaining emissions certification.

For any questions on obtaining compliance status, refer to the SEMA Black Book or contact Jim McFarland at 901/377-1210. To download a PDF and audio version of this webinar as well as to access an archive of past webinars, visit SEMA webinar archives.

Top 10 New Exterior Accessory Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product bar codes with an electronic fob and receive product details via printout or e-mail. The following are the Top 10 New Exterior Accessory Products scanned by attendees. See all of the products entered in the New Products Showcase at www.semadigital.com.

Big Time Auto Parts/Austin International Four-Channel Full-Version Vehicle Monitor System 310/513-8222 PN: BT-264
Tricplate.com Switchable License Plate Film 954/328-9507
Mr. Gasket/Prestolite Performance AnchorTrax Cargo Kit 216/688-8300 PN: 3375
Young Sung USA 3D Letter 213/427-2580 PN: ys3dcrm let
PlasmaGlow LED Headlight Strobes 480/222-0285 PN: 1065
Husky Liners Add-A-Vent 800-344-8759 or 620/221-226 PN: 1900
Nathan Airchime Over The Road Nathan Airchime Over the Road K5LA 860/423-4575 PN: TH30170
Mr. Gasket/Prestolite Performance AnchorTrax 6-Foot Truck Kit 216/688-8300 PN: 3370
Lund International Seamless Vent Visors 800/241-7219 PN: Varies by application
Applied Coatings International LLC ACI PaintFilm 918/283-2938

FAST FACTS

Dick Wells has received a Sparco High Performer Award for his dedication to the sport of drag racing. He was the editor of National Dragster in the ‘60s before moving on to work at Hot Rod magazine. Wells is responsible for creating the SEMA News publication as well as starting the National Street Rod Association magazine, Street Scene, and the Performance Warehouse Association’s newsletter.

PPG Industries appointed Steve Lampe vice president of purchasing and distribution. Lampe began his career with the company in 1978 as senior auditor. PPG Industries, Strongsville, OH; 440/572-2800.

EnerSys Energy Products Inc., makers of the Odyssey line of batteries, and Richard Childress Racing (RCR) reached an agreement that makes Odyssey the technical partner of RCR. The Odyssey logo will be included on the No. 7 Jack Daniel’s Chevrolet driven by Casey Mears. EnerSys Energy Products Inc., Reading, PA; 610/208-1991.

Hastings Manufacturing Co. named Paul Garzelloni the company’s senior applications engineer. Garzelloni has more than 30 years of experience in piston ring design, process and applications engineering. Hastings Manufacturing; 269/945-2491.

The Goodguys Rod & Custom Association announced that the 2010 season will kick off with a brand new event—the Goodguys 1st Spring Nationals, at WestWorld in Scottsdale, Arizona, March 12–14. The 2010 Goodguys event season will officially begin and close in Scottsdale at Westworld. Early-bird registration forms are available here. .

Kumho Tires has opened Tires 4U, an outlet in North America dedicated to the Kumho Tire global retail format. The store, which opened on June 3 in Buena Park, California, sells a full line of passenger, competition, light truck and SUV tires and includes mounting, balancing and alignment services. Kumho Tires, Rancho Cucamonga, CA; 800/445-8646.

Marx Group Advisors launched a new resources page on its website. The new resources provide information and advice to anyone undergoing a merger or acquisition. Marx Group Advisors, San Rafael, CA; 415/453-0844.

ATX Group hired Tom Metzger as senior vice president over the company’s global sales and account management functions. Metzger comes to ATX after a distinguished 24-year career at Harman Becker Automotive Systems, the automotive division of Harman International.

Snap-on Inc. was recognized as having the “Overall Best Power Tools in the United States” among its top competitors by Frost & Sullivan’s independent research, 2008 United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Tools. The company also celebrated the official grand opening of its new 15,000-square-foot “Innovation Works” facility in Kenosha, Wisconsin. Snap-on Inc., Conway, AR; 501/450-1500.

Advanstar Communications has launched its 2009 Top Shop Contests for Motor Age and Automotive Body Repair News (ABRN) magazines. The competition for Motor Age identifies the top 10 U.S. mechanical repair shops, and the ABRN competition, in its inaugural year, honors the top 10 collision-repair facilities. For complete information and registration, visit the registration page. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

International Speedway Corp. promoted Craig Neeb to vice president of multi-channel marketing and chief information officer (CIO). Neeb, formerly the company’s managing director and CIO since 2000, is responsible for executing multi-channel marketing programs associated with International Speedway’s marketing strategy.

Steele Rubber Products has partnered with the East Lincoln Speedway to become the official sponsor of the Steele Rubber Products Limited Sportsman division. Steele Rubber Products, Denver, NC; 704/483-9343.

Indy 500 champion Helio Castroneves and his Penske Racing teammate Ryan Briscoe visited Snap-on’s Milwaukee manufacturing facility on May 29. Both drivers received a tour of the plant and signed autographs for the Snap-on associates who work at the facility.

ASA Tire Systems announced that response to the $1M Tire Dealer Bailout Program continues to grow. Nearly 250 independent tire dealerships nationwide have submitted grant requests and are currently being considered for funding. Dealers interested in applying for funding still have time and are invited to visit the company’s website, to fill out an application. ASA Tire Systems, Nashua, NH; 603/889-8700.

Robert Allen has joined the Firestone Industrial Products Company LLC Ride-Rite Division as regional sales manager. He has more than 15 years of experience in manufacturing sales, previously working as national sales manager at Danaher Corp. Firestone Industrial Products Company, Indianapolis, IN; 317/575-7000.

Predator Motor Corp. has added two new dealerships for its X-18 off-road vehicle. The new dealerships are Chaparral Motorsports in San Bernardino, California; and CBM Motorsports in Rancho Cucamonga, California. Predator Motor Corp., Temecula, CA; 951/699-4370.

Mitchell 1’s national training manager, Tim McDonnell, was named a 2009–2010 Automotive Management Institute (AMI) board member during the AMI board of trustees meeting recently held in Orlando, Florida. McDonnell has been Mitchell 1’s national training manager since 2004. Mitchell 1, Poway, CA; 858/391-5000.

Yakima was recognized by Subaru of America with the 2008 Subaru Supplier Excellence Award for overall excellence in product development, marketing, quality, sourcing, supply, transportation, warranty and accounting. Yakima, Beaverton, OR; 971/249-7536.

The San Bernardino Convention & Visitors Bureau, producer of the Stater Bros. Route 66 Rendezvous, has redesigned its website. New elements allow car enthusiasts to post photos, videos and comments from past years.

Brandware Public Relations was selected as the agency of record for Johnny Pag Motorcycles. Brandware is set to provide brand and product public relations services to support Johnny Pag’s mission of “getting more riderson the road.” Brandware Public Relations, Atlanta, GA; 770/649-0880.

Summit Racing Equipment updated its website. New enhancements include user-friendly shopping tools, a new look and more content and technical information. Summit Racing Equipment, Akron, OH; 330/630-0270.