Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here are the latest product announcements:

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify winshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Todd Hershberger

Hankook Tire America Corp. named Todd Hershberger senior vice president of sales and marketing for the United States. In the newly created position, Hershberger is responsible for directing the company’s replacement-tire sales and marketing efforts, which includes directing the company’s field sales organization, corporate account managers and brand activities.

Meyer Distributing Inc. opened a new stocking facility in Denver, Colorado. Marking the first step of Meyer’s planned westward expansion, the new warehouse will hold one of the largest inventories of truck and SUV accessories in the region for same-day shipment, next-day route truck delivery and warehouse pick-up. The company will provide route delivery to the Denver metro area, Colorado Springs, Ft. Collins and provision shipment to customers throughout the northwestern United States.

Mitchell 1 named Mark T. Kennedy of Westminster, Maryland, the 2009 Automotive Technology Outstanding Student. The company presented Kennedy with a check for $2,500 and a recognition certificate during an awards ceremony. Kennedy graduated from the Carroll County Career & Technology Center in Westminster, and he plans to further his educational goals at the Community College of Baltimore County in the General Motors automotive technology program.

Eastern Catalytic named Michael Dougherty its national sales manager. He will be responsible for developing new sales accounts and account management activities. Before joining Eastern Catalytic, Dougherty worked for the Ford Motor Co. as its Philadelphia regional accessories sales manager.

Bed Wood and Parts retained bonspeedMedia to assist with its brand position, marketing and corporate image in the automotive aftermarket. bonspeedMedia is known for its specialized branding, event and product marketing in the automotive, luxury and motorsports markets.

Bob Stearns

TruXedo has introduced a new dealer website at www.truxedo.com. Dealers now have access to company news, technical information and downloadable images and flyers, as well as the ability to order marketing materials and replacement parts online.

The Association of California Car Clubs (ACCC) Legislative Seminar, “Save Our Cars,” will take place on Friday, August 21, at the Goodguys 23rd West Coast Nationals at the Pleasanton Fairgrounds in Pleasanton, California. Led by ACCC Legislative Liaison/Analyst Bob Stearns and set for 1:00 p.m. inside the Court of Four Seasons, the seminar will focus on educating hot rodders and classic car enthusiasts on current and upcoming California laws and policies regarding collector automobiles.

	John Waraniak, SEMA vice president of vehicle technology, feels that the global automotive industry will change more in the next 10 years that it has in the past 50.

John Waraniak, SEMA vice president of vehicle technology, presented the webinar, “Don’t Waste This Crisis: Paralyze or Energize, the Choice Is Yours,” to outline solutions for the opportunities and challenges presented by the current economy and the adaptation and development of new and emerging technologies.

Waraniak led off the webinar by expressing his thoughts on the impact that the current economy is having on the automotive aftermarket and the changes that are shaping the overall automotive industry.

“Leading through uncertainty is tough; there’s no script for running a company through these historic times,” he said. “The global automotive industry is going to experience more change in the next 10 years that it has in the past 50.”

Waraniak provided several business planning tools he feels companies should have in place to help create their preferred futures. Companies that have the structure in place to be prepared for changes that they can predict, as well as the changes that are unseen and uncontrollable, will be able to thrive and turn challenges into opportunities.

“The companies with flexibility and situational awareness are much more likely to survive this financial crisis and uncertainty then those who choose to ignore the consequences of inaction,” he said.

CEO Agenda: Operational Excellence and Strategic Planning

Waraniak expressed that whether your automotive company is large or small, you have to create the preferred future by doing three things: manage the present, refuel for the future and selectively forget the past. The job for top leadership at any company is to go from data, to information, to knowledge and, most importantly, action. YHe says that you must have book smarts and street smarts; they go hand-in-hand. Knowing what to do, the pulse of the consumer, what’s going to sell, what to market and what to develop in your product and business plans, that’s street smarts and you can combine that with your book smarts to achieve competitive advantage.

Scenario Planning: Developing Situational Awareness

One of the best tools for creating your preferred future and developing the CEO agenda is scenario planning; think of it as a bridge between strategic thinking and your business plans. Most companies have a business plan, but you may not have a scenario plan, which is basically linking strategic thinking with your business plan. It’s a critical step in developing an adaptive set of actions, and being adaptive helps companies change direction as scenarios develop. “The purpose of scenario planning is to describe what potential futures may occur,” said Waraniak. “You certainly cannot control the future, but you can predict that this may happen, or this may happen, and then provide framework for understanding those challenges and opportunities and what’s coming down the road.”

Scenario planning gives companies a better understanding of what’s happening in the industry and the market dynamics that are playing out.

“Scenario planning is a powerful tool to help you control what you can and help you react quickly to what you can’t,” Waraniak stated. “It helps you to create or seize opportunities that your competitors either don’t see or don’t have the capabilities to capitalize on.”

Vehicle Technologies: Four Megatrends Emerging

Waraniak says that there is no industry tied to technology more than the auto industry, and he feels that the aftermarket is probably closer to the pulse of the consumer and those technology demands than anyone else. He explained that just about every part of every aftermarket business is impacted by these four technology areas:

• Active-Passive Safety Systems: Technologies such as electronic stability control, which started off with introductions that include anti-lock braking systems and tire-pressure monitoring systems.

• Mobile Electronics Integration: Bringing consumer electronics into the vehicle and having them seamlessly integrated with the vehicle.

• Connected Vehicle Technologies: On-Board technology, vehicle-to vehicle technology and vehicle-to-roadside technology

• Alternative Powertrain Vehicles: There are at least 15 alternative powertrain technologies out there, such as diesel electrics, gasoline-hybrid electrics, hydrogen-powered vehicles and direct fuel-injection combined with turbocharging. These are all being implemented now and through the next 12–18 months and will all have a significant impact on the specialty-equipment industry.

“These four megatrends actually represent significant changes, but even greater opportunity for developing products and services in areas such as aerodynamics, brakes, electronics, suspension, mass and weight reduction, fuel efficiency and personalization applications,” said Waraniak.

To hear the rest of this webinar presentation, including how to profit from OEM-Aftermarket-Retail collaboration and the 10 action steps for creating a competitive advantage, download the entire session free of charge. For more information on SEMA’s webinar program, visit www.sema.org/webinar.

	John Waraniak, SEMA vice president of vehicle technology, feels that the global automotive industry will change more in the next 10 years that it has in the past 50.

John Waraniak, SEMA vice president of vehicle technology, presented the webinar, “Don’t Waste This Crisis: Paralyze or Energize, the Choice Is Yours,” to outline solutions for the opportunities and challenges presented by the current economy and the adaptation and development of new and emerging technologies.

Waraniak led off the webinar by expressing his thoughts on the impact that the current economy is having on the automotive aftermarket and the changes that are shaping the overall automotive industry.

“Leading through uncertainty is tough; there’s no script for running a company through these historic times,” he said. “The global automotive industry is going to experience more change in the next 10 years that it has in the past 50.”

Waraniak provided several business planning tools he feels companies should have in place to help create their preferred futures. Companies that have the structure in place to be prepared for changes that they can predict, as well as the changes that are unseen and uncontrollable, will be able to thrive and turn challenges into opportunities.

“The companies with flexibility and situational awareness are much more likely to survive this financial crisis and uncertainty then those who choose to ignore the consequences of inaction,” he said.

CEO Agenda: Operational Excellence and Strategic Planning

Waraniak expressed that whether your automotive company is large or small, you have to create the preferred future by doing three things: manage the present, refuel for the future and selectively forget the past. The job for top leadership at any company is to go from data, to information, to knowledge and, most importantly, action. YHe says that you must have book smarts and street smarts; they go hand-in-hand. Knowing what to do, the pulse of the consumer, what’s going to sell, what to market and what to develop in your product and business plans, that’s street smarts and you can combine that with your book smarts to achieve competitive advantage.

Scenario Planning: Developing Situational Awareness

One of the best tools for creating your preferred future and developing the CEO agenda is scenario planning; think of it as a bridge between strategic thinking and your business plans. Most companies have a business plan, but you may not have a scenario plan, which is basically linking strategic thinking with your business plan. It’s a critical step in developing an adaptive set of actions, and being adaptive helps companies change direction as scenarios develop. “The purpose of scenario planning is to describe what potential futures may occur,” said Waraniak. “You certainly cannot control the future, but you can predict that this may happen, or this may happen, and then provide framework for understanding those challenges and opportunities and what’s coming down the road.”

Scenario planning gives companies a better understanding of what’s happening in the industry and the market dynamics that are playing out.

“Scenario planning is a powerful tool to help you control what you can and help you react quickly to what you can’t,” Waraniak stated. “It helps you to create or seize opportunities that your competitors either don’t see or don’t have the capabilities to capitalize on.”

Vehicle Technologies: Four Megatrends Emerging

Waraniak says that there is no industry tied to technology more than the auto industry, and he feels that the aftermarket is probably closer to the pulse of the consumer and those technology demands than anyone else. He explained that just about every part of every aftermarket business is impacted by these four technology areas:

• Active-Passive Safety Systems: Technologies such as electronic stability control, which started off with introductions that include anti-lock braking systems and tire-pressure monitoring systems.

• Mobile Electronics Integration: Bringing consumer electronics into the vehicle and having them seamlessly integrated with the vehicle.

• Connected Vehicle Technologies: On-Board technology, vehicle-to vehicle technology and vehicle-to-roadside technology

• Alternative Powertrain Vehicles: There are at least 15 alternative powertrain technologies out there, such as diesel electrics, gasoline-hybrid electrics, hydrogen-powered vehicles and direct fuel-injection combined with turbocharging. These are all being implemented now and through the next 12–18 months and will all have a significant impact on the specialty-equipment industry.

“These four megatrends actually represent significant changes, but even greater opportunity for developing products and services in areas such as aerodynamics, brakes, electronics, suspension, mass and weight reduction, fuel efficiency and personalization applications,” said Waraniak.

To hear the rest of this webinar presentation, including how to profit from OEM-Aftermarket-Retail collaboration and the 10 action steps for creating a competitive advantage, download the entire session free of charge. For more information on SEMA’s webinar program, visit www.sema.org/webinar.