SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

SEMA News offers five guidelines for helping companies gauge the usefulness of their current product information practices. Addressing these steps won't necessarily mean standards compliance, but will help you get headed in the right direction, increasing the efficiency and accuracy of the product information you offer consumers.

Five guidelines to consider:

1. PDFs are not Data Files
2. Product Data isn’t Pretty
3. Computers aren’t Auto Enthusiasts
4. Spelling Counts
5. Asterisks, Footnotes and Caveats

To learn exactly what these five rules mean and the impact on your company, check out the complete SEMA News article, “Five Basic Data Rules You Must Follow Today.”  

What if your company had access to some of the brightest minds in the field? What if those minds—students at a major university—were allowed to focus on the creation and development of a product to which your company might eventually have marketing rights? What if the result was bottom-line revenue?

Read what Texas A&M University is doing to transition its in-class lab experiences to projects for the marketplace in SEMA News.

What if your company had access to some of the brightest minds in the field? What if those minds—students at a major university—were allowed to focus on the creation and development of a product to which your company might eventually have marketing rights? What if the result was bottom-line revenue?

Read what Texas A&M University is doing to transition its in-class lab experiences to projects for the marketplace in SEMA News.

What if your company had access to some of the brightest minds in the field? What if those minds—students at a major university—were allowed to focus on the creation and development of a product to which your company might eventually have marketing rights? What if the result was bottom-line revenue?

Read what Texas A&M University is doing to transition its in-class lab experiences to projects for the marketplace in SEMA News.

What if your company had access to some of the brightest minds in the field? What if those minds—students at a major university—were allowed to focus on the creation and development of a product to which your company might eventually have marketing rights? What if the result was bottom-line revenue?

Read what Texas A&M University is doing to transition its in-class lab experiences to projects for the marketplace in SEMA News.