Brenda Priddy's photographers caught a perfectly clean and production-ready Volvo S60, apparently during a photo shoot, before it disappeared under a car cover.

When Volvo's sleek S60 reaches the dealerships, it will – except for the so-called suicide doors – very closely resemble the stunning concept shown at the 2009 North America International Auto Show, Priddy says.

"With a coupe-like roofline, the new S60 will add sex appeal to the once boxy and somewhat boring Volvo lineup," she adds.

The S60 will eventually be offered with a high-efficiency gasoline turbocharged direct injection 1.6-liter engine mated to a twin-clutch transmission – with an estimated-combined 47MPG. In addition, Volvo has said to expect new technology – including a collision warning system with full auto braking and pedestrian detection.

Priddy estimates an official debut in the first quarter of 2010.

Brenda Priddy's photographers caught a perfectly clean and production-ready Volvo S60, apparently during a photo shoot, before it disappeared under a car cover.

When Volvo's sleek S60 reaches the dealerships, it will – except for the so-called suicide doors – very closely resemble the stunning concept shown at the 2009 North America International Auto Show, Priddy says.

"With a coupe-like roofline, the new S60 will add sex appeal to the once boxy and somewhat boring Volvo lineup," she adds.

The S60 will eventually be offered with a high-efficiency gasoline turbocharged direct injection 1.6-liter engine mated to a twin-clutch transmission – with an estimated-combined 47MPG. In addition, Volvo has said to expect new technology – including a collision warning system with full auto braking and pedestrian detection.

Priddy estimates an official debut in the first quarter of 2010.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.

The 2009–2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.

In addition to introducing the Board, the September issue of SEMA News includes a special section dedicated to jobber/retailers. Turn to the table of contents and click on the story title to read about tips, tricks, fixtures, and new
point-of-purchase display ideas.