With cameras mounted inside and even its own camera car ahead, Brenda Priddy’s photographers caught the upcoming Lexus LF-A supercar in Hollywood mode, with nearly zero camouflage.

The most ambitious effort yet from Lexus, the LF-A is expected to arrive with a 4.8L front/mid-mounted V10 making more than 550 horsepower. It’s also expected to carry an appropriately powerful price when it goes on-sale in 2010: around $400,000

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

Fred Garza of Maradyne High Performance Fans talks to SBTV's Alex Fees about his company's diesel-specific cooling fan units and its role in supplying NASCAR teams.

The August edition of the SEMA Consumer Demand Index is now available at www.sema.org/research. This month’s index is 42, down from 57 in July.

Some highlights of the August CDI include:

• 11% of adult American drivers indicated plans to purchase aftermarket products within the next three months
• Over the last three months, full-size cars were the most-common accessorized vehicle type at 19%
• Over the last three months, chain auto parts stores were the most popular place-of-purchase choice for specialty-equipment products, at 24%

For the complete August Consumer Demand Index Report, visit www.sema.org/research.

Jim Barber, chairman of the Automotive Restoration Market Organization (ARMO), delivers the latest rundown of council news and updates in the September/October issue of SEMA Member News.

Barber introduces the newest members of the ARMO Select Committee, encourages members to volunteer as “members at large,” and provides details on the council’s New Product Showcase featuring 64 new products from the restoration industry.

Read on for Barber's rundown of recent ARMO news.

Jim Barber, chairman of the Automotive Restoration Market Organization (ARMO), delivers the latest rundown of council news and updates in the September/October issue of SEMA Member News.

Barber introduces the newest members of the ARMO Select Committee, encourages members to volunteer as “members at large,” and provides details on the council’s New Product Showcase featuring 64 new products from the restoration industry.

Read on for Barber's rundown of recent ARMO news.

Jim Barber, chairman of the Automotive Restoration Market Organization (ARMO), delivers the latest rundown of council news and updates in the September/October issue of SEMA Member News.

Barber introduces the newest members of the ARMO Select Committee, encourages members to volunteer as “members at large,” and provides details on the council’s New Product Showcase featuring 64 new products from the restoration industry.

Read on for Barber's rundown of recent ARMO news.

Vic Wood has spent the majority of his career in or around the automotive specialty-equipment industry, including appointments on the board of directors of the Australian Automotive Aftermarket Association and the Australian National Drag Racing Association. He started drag racing at the age of 16 and continued as a competitor in various motorsports in 2004, when he retired from driving after going 234 mph in a modified roadster at Bonneville.

Steve Matusek’s deep-seated passion for the aftermarket industry was cultivated from an early age. Helping his father with various Comp Eliminator race cars, Matusek literally grew up at drag strips around the country. He founded Aeromotive Fuel Systems in 1994, but even the demands of running a manufacturing company could not keep Matusek away from the race track.

Read more about Wood and Matusek in the Motorsports Parts Manufacturers Council (MPMC) section of the September/October issue of SEMA Member News.

Vic Wood has spent the majority of his career in or around the automotive specialty-equipment industry, including appointments on the board of directors of the Australian Automotive Aftermarket Association and the Australian National Drag Racing Association. He started drag racing at the age of 16 and continued as a competitor in various motorsports in 2004, when he retired from driving after going 234 mph in a modified roadster at Bonneville.

Steve Matusek’s deep-seated passion for the aftermarket industry was cultivated from an early age. Helping his father with various Comp Eliminator race cars, Matusek literally grew up at drag strips around the country. He founded Aeromotive Fuel Systems in 1994, but even the demands of running a manufacturing company could not keep Matusek away from the race track.

Read more about Wood and Matusek in the Motorsports Parts Manufacturers Council (MPMC) section of the September/October issue of SEMA Member News.

The Street Performance Council (SPC) has been the driving force in supporting this industry segment with education, networking and information on existing and emerging market trends.

With the recent council elections, a new crop of leaders seeks to expand and promote this message throughout the industry.

The following provides a brief spotlight on each of the new council leaders.