Thu, 10/08/2009 - 12:20

Learn about developing and protecting your intellectual property (IP) rights in your products and business without the strain of legal jargon. During this webinar, top attorneys in the specialty-equipment market will answer your IP questions on issues that make an impact on your company. The attorneys are experts on patents, trademarks, trade secrets and copyrights and will dedicate the entire 60-minute panel discussion to answering your questions. You may even submit your questions in advance. Simply e-mail your query to member@sema.org.

Presented by:

  • Merritt R. Blakeslee, The Blakeslee Law Firm
  • Steve Lustig, Dickinson Wright PLLC
  • Robb Roby, Knobbe, Martens, Olson & Bear
  • Stuart Gosswein, SEMA (Moderator)

Sample webinar questions will include:

  • How do I develop a business plan to secure and enforce IP rights?
  • What are the general costs for registering copyrights and trademarks, and obtaining patents?
  • If someone violates my IP rights, how much will it cost to stop them?
  • Are there tips for policing my IP without incurring huge fees?
  • What’s the difference between an impermissible copy of a design patent and a fair-use?
  • Does IP protection in the United States apply overseas?
  • What are some things I can do to enforce my IP rights in foreign countries?
  • Do I need to record my trademark and copyright with Customs? Can I record my patent with Customs?
  • What if someone knocks off my product and puts their name on it?
  • What can I do about gray market (unauthorized) sales of my product?
  • How can I use the copyright laws to protect my specialty-equipment products?
  • How do I protect the “look” of my products? What is the difference between a design patent and a trademark registration on the trade dress of my product?

Background Resources


Disclaimer: All questions must be generic in nature and must not reference individuals, companies or actual circumstances. This webinar is for general educational purposes only and is not intended to be, and should not be, relied upon as legal advice or a recommended course of action in any given situation.

Register: Learn more information about this webinar or sign up now. If you are unable to participate, this webinar will be available to download the same day at the conclusion of the webinar.

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

Thu, 10/08/2009 - 12:20
 Small Business Spotlight-BlingX
  
Steve Washington from BlingX talks with SBTV's Ivy Hartman about his company's new wheel lighting accessories and jumping into a new business venture "feet first."
Thu, 10/08/2009 - 12:20
 Hyundai press conference
 Click through to the official press conference schedule if you're curious to hear what a manufacturer or an automaker like Hyundai (above) plans to announce at the 2009 SEMA Show.

Find out the dates and times for all of the press conferences taking place at the Show through the 2009 SEMA Show Official Press Conference Schedule. Beginning on Tuesday morning, November 3, and running through Thursday, November 5, more than 40 companies will make announcements at the Show.

More information on the 2009 SEMA Show is available online at www.SEMAShow.com. The site also includes information on low airfares available to Las Vegas from many locations around the United States and Canada.
Thu, 10/08/2009 - 12:20
 Hyundai press conference
 Click through to the official press conference schedule if you're curious to hear what a manufacturer or an automaker like Hyundai (above) plans to announce at the 2009 SEMA Show.

Find out the dates and times for all of the press conferences taking place at the Show through the 2009 SEMA Show Official Press Conference Schedule. Beginning on Tuesday morning, November 3, and running through Thursday, November 5, more than 40 companies will make announcements at the Show.

More information on the 2009 SEMA Show is available online at www.SEMAShow.com. The site also includes information on low airfares available to Las Vegas from many locations around the United States and Canada.
Thu, 10/08/2009 - 12:20
  Famous Rhodes, eBay Motors
  Famous Rhodes of eBay Motors joins a lineup of prestigious marketing experts at the 2009 Online Marketing Conference.
According to Forrester/Jupiter research, eBay represent 45%–50% of all online sales of automotive parts. Famous Rhodes, director, eBay Motors, will show you how to sell successfully online at the Online Marketing Conference. Rhodes joins the following lineup of prestigious speakers on Monday, November 2, at the Las Vegas Convention Center, room N252, during the 2009 SEMA Show:
  • Mike Moran, bestselling author and Chief Strategist at Converseon will go behind the curtain to teach “The Skinflint’s Guide to Generating Free Website Traffic.”
  • Perry Marshall, CEO, Perry Marshall & Associates, and member of the "secret society" of Internet marketing experts, is admired and envied for his ability to produce millions in profits for his students repeatedly with Google AdWords.
  • Bill Leake, CEO Apogee Search, will teach "How to Turn More Website Visitors Into Customers." Leake created the world's first million-dollar online business and his interactive marketing agency is one of the 20 largest in North America.
  • Dave Kerpen, CEO, The KBuzz, is the 2008 winner for excellence in Word of Mouth Marketing, and a man who married his bride at a baseball game with more than $100,000 in charitable sponsorships. He knows all about promoting in treacherous times.

Aftermarket professionals working towards an AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificate earn 0.5 continuing education credits (CEUs) towards certification by attending the Online Marketing Conference.

Cost to attend the Online Marketing conference is $199 for SEMA members, $299 for non-members (both include SEMA Show registration fee). For those already registered for the Show, the cost drops to $174 for SEMA members, $274 for non-members.

The conference comes with a satisfaction guarantee. If any attendee is not happy with the Online Marketing Conference, their registration will be refunded plus an additional $100.

For more details and registration, go to www.SEMAonlinemarketingconference.com. Don't wait—seating is limited.

Thu, 10/08/2009 - 12:20
  Famous Rhodes, eBay Motors
  Famous Rhodes of eBay Motors joins a lineup of prestigious marketing experts at the 2009 Online Marketing Conference.
According to Forrester/Jupiter research, eBay represent 45%–50% of all online sales of automotive parts. Famous Rhodes, director, eBay Motors, will show you how to sell successfully online at the Online Marketing Conference. Rhodes joins the following lineup of prestigious speakers on Monday, November 2, at the Las Vegas Convention Center, room N252, during the 2009 SEMA Show:
  • Mike Moran, bestselling author and Chief Strategist at Converseon will go behind the curtain to teach “The Skinflint’s Guide to Generating Free Website Traffic.”
  • Perry Marshall, CEO, Perry Marshall & Associates, and member of the "secret society" of Internet marketing experts, is admired and envied for his ability to produce millions in profits for his students repeatedly with Google AdWords.
  • Bill Leake, CEO Apogee Search, will teach "How to Turn More Website Visitors Into Customers." Leake created the world's first million-dollar online business and his interactive marketing agency is one of the 20 largest in North America.
  • Dave Kerpen, CEO, The KBuzz, is the 2008 winner for excellence in Word of Mouth Marketing, and a man who married his bride at a baseball game with more than $100,000 in charitable sponsorships. He knows all about promoting in treacherous times.

Aftermarket professionals working towards an AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificate earn 0.5 continuing education credits (CEUs) towards certification by attending the Online Marketing Conference.

Cost to attend the Online Marketing conference is $199 for SEMA members, $299 for non-members (both include SEMA Show registration fee). For those already registered for the Show, the cost drops to $174 for SEMA members, $274 for non-members.

The conference comes with a satisfaction guarantee. If any attendee is not happy with the Online Marketing Conference, their registration will be refunded plus an additional $100.

For more details and registration, go to www.SEMAonlinemarketingconference.com. Don't wait—seating is limited.

Thu, 10/08/2009 - 12:20
  Famous Rhodes, eBay Motors
  Famous Rhodes of eBay Motors joins a lineup of prestigious marketing experts at the 2009 Online Marketing Conference.
According to Forrester/Jupiter research, eBay represent 45%–50% of all online sales of automotive parts. Famous Rhodes, director, eBay Motors, will show you how to sell successfully online at the Online Marketing Conference. Rhodes joins the following lineup of prestigious speakers on Monday, November 2, at the Las Vegas Convention Center, room N252, during the 2009 SEMA Show:
  • Mike Moran, bestselling author and Chief Strategist at Converseon will go behind the curtain to teach “The Skinflint’s Guide to Generating Free Website Traffic.”
  • Perry Marshall, CEO, Perry Marshall & Associates, and member of the "secret society" of Internet marketing experts, is admired and envied for his ability to produce millions in profits for his students repeatedly with Google AdWords.
  • Bill Leake, CEO Apogee Search, will teach "How to Turn More Website Visitors Into Customers." Leake created the world's first million-dollar online business and his interactive marketing agency is one of the 20 largest in North America.
  • Dave Kerpen, CEO, The KBuzz, is the 2008 winner for excellence in Word of Mouth Marketing, and a man who married his bride at a baseball game with more than $100,000 in charitable sponsorships. He knows all about promoting in treacherous times.

Aftermarket professionals working towards an AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificate earn 0.5 continuing education credits (CEUs) towards certification by attending the Online Marketing Conference.

Cost to attend the Online Marketing conference is $199 for SEMA members, $299 for non-members (both include SEMA Show registration fee). For those already registered for the Show, the cost drops to $174 for SEMA members, $274 for non-members.

The conference comes with a satisfaction guarantee. If any attendee is not happy with the Online Marketing Conference, their registration will be refunded plus an additional $100.

For more details and registration, go to www.SEMAonlinemarketingconference.com. Don't wait—seating is limited.

Thu, 10/08/2009 - 12:20
  Famous Rhodes, eBay Motors
  Famous Rhodes of eBay Motors joins a lineup of prestigious marketing experts at the 2009 Online Marketing Conference.
According to Forrester/Jupiter research, eBay represent 45%–50% of all online sales of automotive parts. Famous Rhodes, director, eBay Motors, will show you how to sell successfully online at the Online Marketing Conference. Rhodes joins the following lineup of prestigious speakers on Monday, November 2, at the Las Vegas Convention Center, room N252, during the 2009 SEMA Show:
  • Mike Moran, bestselling author and Chief Strategist at Converseon will go behind the curtain to teach “The Skinflint’s Guide to Generating Free Website Traffic.”
  • Perry Marshall, CEO, Perry Marshall & Associates, and member of the "secret society" of Internet marketing experts, is admired and envied for his ability to produce millions in profits for his students repeatedly with Google AdWords.
  • Bill Leake, CEO Apogee Search, will teach "How to Turn More Website Visitors Into Customers." Leake created the world's first million-dollar online business and his interactive marketing agency is one of the 20 largest in North America.
  • Dave Kerpen, CEO, The KBuzz, is the 2008 winner for excellence in Word of Mouth Marketing, and a man who married his bride at a baseball game with more than $100,000 in charitable sponsorships. He knows all about promoting in treacherous times.

Aftermarket professionals working towards an AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificate earn 0.5 continuing education credits (CEUs) towards certification by attending the Online Marketing Conference.

Cost to attend the Online Marketing conference is $199 for SEMA members, $299 for non-members (both include SEMA Show registration fee). For those already registered for the Show, the cost drops to $174 for SEMA members, $274 for non-members.

The conference comes with a satisfaction guarantee. If any attendee is not happy with the Online Marketing Conference, their registration will be refunded plus an additional $100.

For more details and registration, go to www.SEMAonlinemarketingconference.com. Don't wait—seating is limited.

Thu, 10/08/2009 - 12:20
  Famous Rhodes, eBay Motors
  Famous Rhodes of eBay Motors joins a lineup of prestigious marketing experts at the 2009 Online Marketing Conference.
According to Forrester/Jupiter research, eBay represent 45%–50% of all online sales of automotive parts. Famous Rhodes, director, eBay Motors, will show you how to sell successfully online at the Online Marketing Conference. Rhodes joins the following lineup of prestigious speakers on Monday, November 2, at the Las Vegas Convention Center, room N252, during the 2009 SEMA Show:
  • Mike Moran, bestselling author and Chief Strategist at Converseon will go behind the curtain to teach “The Skinflint’s Guide to Generating Free Website Traffic.”
  • Perry Marshall, CEO, Perry Marshall & Associates, and member of the "secret society" of Internet marketing experts, is admired and envied for his ability to produce millions in profits for his students repeatedly with Google AdWords.
  • Bill Leake, CEO Apogee Search, will teach "How to Turn More Website Visitors Into Customers." Leake created the world's first million-dollar online business and his interactive marketing agency is one of the 20 largest in North America.
  • Dave Kerpen, CEO, The KBuzz, is the 2008 winner for excellence in Word of Mouth Marketing, and a man who married his bride at a baseball game with more than $100,000 in charitable sponsorships. He knows all about promoting in treacherous times.

Aftermarket professionals working towards an AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificate earn 0.5 continuing education credits (CEUs) towards certification by attending the Online Marketing Conference.

Cost to attend the Online Marketing conference is $199 for SEMA members, $299 for non-members (both include SEMA Show registration fee). For those already registered for the Show, the cost drops to $174 for SEMA members, $274 for non-members.

The conference comes with a satisfaction guarantee. If any attendee is not happy with the Online Marketing Conference, their registration will be refunded plus an additional $100.

For more details and registration, go to www.SEMAonlinemarketingconference.com. Don't wait—seating is limited.

Thu, 10/08/2009 - 12:20
SEMA News October issue

Preview 100s of new products from 2009 SEMA Show exhibitors in the October issue of SEMA News—online now!