While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

	Seth Gortenburg of Chux Trux uses the SEMA Show to identify new products that will help his company create new revenue streams and believes that thorough planning and execution allows him to avoid costly product decisions.

Last year, American Express OPEN followed two cardmembers through their journey at the SEMA Show to document the tactics that both exhibitors and attendees use to get the most value from their time in Vegas.

The collection of short videos below feature Seth Gortenburg of Chux Trux, an attendee, and Mark German of Green Filter USA, an exhibitor, as well as trade show consultant Howard Friedman and Peter MacGillivray, SEMA vice president of communications and events, as they discuss best practices for marketing and lead generation before, during and after the big event.

In addition to the tips in the videos, OPEN has created tradeshow best practices that can help attendees and exhibitors make the most of their experience. Developed along with tradeshow experts, SEMA Showgoers are invited to pick up “OPEN Insight: Leveraging Tradeshows for Marketing Success” available at the OPEN booths in the SEMA Show Media Center and the Grand Lobby.

SEMA Show Attendee Chux Trux

• Before the SEMA Show

• During the SEMA Show

• After the SEMA Show

SEMA Show Exhibitor Green Filter USA

• Before the SEMA Show

• During the SEMA Show

• After the SEMA Show

	Seth Gortenburg of Chux Trux uses the SEMA Show to identify new products that will help his company create new revenue streams and believes that thorough planning and execution allows him to avoid costly product decisions.

Last year, American Express OPEN followed two cardmembers through their journey at the SEMA Show to document the tactics that both exhibitors and attendees use to get the most value from their time in Vegas.

The collection of short videos below feature Seth Gortenburg of Chux Trux, an attendee, and Mark German of Green Filter USA, an exhibitor, as well as trade show consultant Howard Friedman and Peter MacGillivray, SEMA vice president of communications and events, as they discuss best practices for marketing and lead generation before, during and after the big event.

In addition to the tips in the videos, OPEN has created tradeshow best practices that can help attendees and exhibitors make the most of their experience. Developed along with tradeshow experts, SEMA Showgoers are invited to pick up “OPEN Insight: Leveraging Tradeshows for Marketing Success” available at the OPEN booths in the SEMA Show Media Center and the Grand Lobby.

SEMA Show Attendee Chux Trux

• Before the SEMA Show

• During the SEMA Show

• After the SEMA Show

SEMA Show Exhibitor Green Filter USA

• Before the SEMA Show

• During the SEMA Show

• After the SEMA Show