No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum: the combinations are endless. Each can thoroughly alter the appearance and functionality of a vehicle.

At last November's SEMA Show in Las Vegas, a group of enthusiasts taking part in a marketing study (see "First-Ever SEMA Show Enthusiast Opinion Leader Research Program") confirmed the popularity of tire and wheel modifications. Nearly 85% said they'd purchased tires or wheels for their vehicles, and for many they were the first accessory purchases for their car.

Follow this link to read more expert insight into tire and wheel markets and innovations.

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum: the combinations are endless. Each can thoroughly alter the appearance and functionality of a vehicle.

At last November's SEMA Show in Las Vegas, a group of enthusiasts taking part in a marketing study (see "First-Ever SEMA Show Enthusiast Opinion Leader Research Program") confirmed the popularity of tire and wheel modifications. Nearly 85% said they'd purchased tires or wheels for their vehicles, and for many they were the first accessory purchases for their car.

Follow this link to read more expert insight into tire and wheel markets and innovations.

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum: the combinations are endless. Each can thoroughly alter the appearance and functionality of a vehicle.

At last November's SEMA Show in Las Vegas, a group of enthusiasts taking part in a marketing study (see "First-Ever SEMA Show Enthusiast Opinion Leader Research Program") confirmed the popularity of tire and wheel modifications. Nearly 85% said they'd purchased tires or wheels for their vehicles, and for many they were the first accessory purchases for their car.

Follow this link to read more expert insight into tire and wheel markets and innovations.

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum: the combinations are endless. Each can thoroughly alter the appearance and functionality of a vehicle.

At last November's SEMA Show in Las Vegas, a group of enthusiasts taking part in a marketing study (see "First-Ever SEMA Show Enthusiast Opinion Leader Research Program") confirmed the popularity of tire and wheel modifications. Nearly 85% said they'd purchased tires or wheels for their vehicles, and for many they were the first accessory purchases for their car.

Follow this link to read more expert insight into tire and wheel markets and innovations.

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum: the combinations are endless. Each can thoroughly alter the appearance and functionality of a vehicle.

At last November's SEMA Show in Las Vegas, a group of enthusiasts taking part in a marketing study (see "First-Ever SEMA Show Enthusiast Opinion Leader Research Program") confirmed the popularity of tire and wheel modifications. Nearly 85% said they'd purchased tires or wheels for their vehicles, and for many they were the first accessory purchases for their car.

Follow this link to read more expert insight into tire and wheel markets and innovations.

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it's apparent that this section of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Here is a collection of some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it's apparent that this section of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Here is a collection of some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it's apparent that this section of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Here is a collection of some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it's apparent that this section of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Here is a collection of some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it's apparent that this section of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Here is a collection of some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.