For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

More than 75 of the original American pony car on display on the 2009 SEMA Showfloor. 

More than 75 of the original American pony car on display on the 2009 SEMA Showfloor. 

Several students who attended a 2008 SEMA Show welcome reception received association scholarships, including Clemson University's Reza Saeidpourazar (far left), a $2,000 graduate award winner.

It’s not too late to apply for the SEMA Scholarship or Loan Forgiveness Program! But don’t wait; the deadline to apply is April 2, 2010. If you're a student preparing for a career in the automotive industry, SEMA can lend a hand.

The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of industry leaders and innovators, offering scholarships to today’s brightest students at universities, colleges and/or vocational schools in the United States and Canada. Awards range from $1,000–$2,000, with $4,000 going to the top student.

And if you're a recent graduate with outstanding student loans, we can help, too. The SEMA Loan Forgiveness Program is dedicated to helping recent graduates off to successful starts in their automotive aftermarket careers, offering a minimum of $1,000 toward outstanding student loans for individuals employed by SEMA-member companies.

Apply Online Today

If you know someone who can benefit from these programs, point them to www.sema.org/scholarships for details on applying for the SEMA Memorial Scholarship Fund or for the SEMA Loan Forgiveness Program.

Several students who attended a 2008 SEMA Show welcome reception received association scholarships, including Clemson University's Reza Saeidpourazar (far left), a $2,000 graduate award winner.

It’s not too late to apply for the SEMA Scholarship or Loan Forgiveness Program! But don’t wait; the deadline to apply is April 2, 2010. If you're a student preparing for a career in the automotive industry, SEMA can lend a hand.

The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of industry leaders and innovators, offering scholarships to today’s brightest students at universities, colleges and/or vocational schools in the United States and Canada. Awards range from $1,000–$2,000, with $4,000 going to the top student.

And if you're a recent graduate with outstanding student loans, we can help, too. The SEMA Loan Forgiveness Program is dedicated to helping recent graduates off to successful starts in their automotive aftermarket careers, offering a minimum of $1,000 toward outstanding student loans for individuals employed by SEMA-member companies.

Apply Online Today

If you know someone who can benefit from these programs, point them to www.sema.org/scholarships for details on applying for the SEMA Memorial Scholarship Fund or for the SEMA Loan Forgiveness Program.

Several students who attended a 2008 SEMA Show welcome reception received association scholarships, including Clemson University's Reza Saeidpourazar (far left), a $2,000 graduate award winner.

It’s not too late to apply for the SEMA Scholarship or Loan Forgiveness Program! But don’t wait; the deadline to apply is April 2, 2010. If you're a student preparing for a career in the automotive industry, SEMA can lend a hand.

The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of industry leaders and innovators, offering scholarships to today’s brightest students at universities, colleges and/or vocational schools in the United States and Canada. Awards range from $1,000–$2,000, with $4,000 going to the top student.

And if you're a recent graduate with outstanding student loans, we can help, too. The SEMA Loan Forgiveness Program is dedicated to helping recent graduates off to successful starts in their automotive aftermarket careers, offering a minimum of $1,000 toward outstanding student loans for individuals employed by SEMA-member companies.

Apply Online Today

If you know someone who can benefit from these programs, point them to www.sema.org/scholarships for details on applying for the SEMA Memorial Scholarship Fund or for the SEMA Loan Forgiveness Program.