A photo collection of more than 100 Dodge vehicles from the 2010 SEMA Show.

A photo collection of more than 100 Dodge vehicles from the 2010 SEMA Show.

A photo collection of more than 100 Dodge vehicles from the 2010 SEMA Show.

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, SEMA originally was an acronym for the Speed Equipment Manufacturer’s Association. While the name and the industry has evolved to include an array of 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories. [Read more]

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, SEMA originally was an acronym for the Speed Equipment Manufacturer’s Association. While the name and the industry has evolved to include an array of 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories. [Read more]

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, SEMA originally was an acronym for the Speed Equipment Manufacturer’s Association. While the name and the industry has evolved to include an array of 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories. [Read more]

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, SEMA originally was an acronym for the Speed Equipment Manufacturer’s Association. While the name and the industry has evolved to include an array of 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories. [Read more]

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, SEMA originally was an acronym for the Speed Equipment Manufacturer’s Association. While the name and the industry has evolved to include an array of 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories. [Read more]

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective sales person, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products.

Catalogs can upsell almost as effectively as top employees.

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective sales person, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products.

Catalogs can upsell almost as effectively as top employees.