SEMA News - May 2010

Market conditions dictate how companies develop their operating strategies. Evaluating the business environment becomes increasingly important when the economy goes through the kind of turbulence we’ve seen over the past two years. Part of SEMA’s mission is to help member companies assess current conditions and make choices based on hard facts and real trends. The association’s market research programs have been developed and honed to provide that type of real-world analysis. The most recent of these initiatives—the Enthusiast Opinion Leader Program—was unveiled at the 2009 SEMA Show as an exclusive benefit free of charge for members who exhibited or attended the Show. The program is yet another example of the added value realized by SEMA Show participants.

The Enthusiast Opinion Leader Program drew upon the insights of more than 240 consumer opinion leaders who were SEMA’s guests at the Show. These enthusiasts—specially selected from a pool of 1,500 who submitted applications to take part—used social media to describe their experiences, discuss the products they saw and report on trends. Four SEMA reports have been generated based on the data gathered, some from the entire application pool and others from selected guests who also took part in two focus groups during the Show. One report highlights demographics and information about the accessories the enthusiasts had purchased and the types of vehicles they modified, and others look at the influence of gas prices on enthusiast purchases and enthusiast buying behavior.

The Enthusiast Opinion Leader Program will be repeated at the 2010 SEMA Show, with results again provided on an exclusive basis. Watch for announcements to be made about the program in the coming months, and contact Megan McKernan at meganm@sema.org for more information.

I’d also like to draw your attention to the Financial Benchmarking Program. This program collects selected financial data from each segment in the distribution channel—manufacturers, distributors and retailers—in the form of a protected, confidential monthly questionnaire that takes only about 5–10 minutes to fill out. After the resulting data is aggregated each month, participating companies receive a copy of the “SEMA Financial Benchmarking Report” for their specific segment. The report includes sales tracking and sales forecast data as well as average gross margin, quick ratio, operational overhead, shipping costs, R&D, customer returns, advertising/marketing, inventory turns and more. The reports give SEMA-member companies financial benchmarks that they can use in their decision making, allowing them to compare their costs, expenses and sales forecasts with similar operations and helping them to identify areas where they can improve and grow their businesses. For details about how to receive this invaluable information, contact Megan McKernan.

Another program—one that goes hand-in-glove with the benchmarking tool—tracks future trends based on direct input from the buyers of automotive products. The SEMA Consumer Demand Index provides information about what products are expected to sell and what types of vehicles are expected to be modified in the near future. Each month, an independent research firm contracted by SEMA gathers data from about 900 consumers using a random digital dialing survey. The consumers are asked about their purchase intentions for the coming quarter, and the data is then used to create information about appearance products, racing and performance products and wheels, tires and suspension components. The resulting reports—free to SEMA members and only $49.95 for non-members—have proven to track closely with the Consumer Confidence Index. The reports are available online here. For more information about the Consumer Demand Index, contact Megan McKernan.

As the economy fluctuates and markets react, every business should seek up-to-date and relevant information in order to make informed decisions. SEMA can help. Take advantage of your SEMA membership and contact us today to get these vital information resources working for you. 

SEMA News - May 2010

Market conditions dictate how companies develop their operating strategies. Evaluating the business environment becomes increasingly important when the economy goes through the kind of turbulence we’ve seen over the past two years. Part of SEMA’s mission is to help member companies assess current conditions and make choices based on hard facts and real trends. The association’s market research programs have been developed and honed to provide that type of real-world analysis. The most recent of these initiatives—the Enthusiast Opinion Leader Program—was unveiled at the 2009 SEMA Show as an exclusive benefit free of charge for members who exhibited or attended the Show. The program is yet another example of the added value realized by SEMA Show participants.

The Enthusiast Opinion Leader Program drew upon the insights of more than 240 consumer opinion leaders who were SEMA’s guests at the Show. These enthusiasts—specially selected from a pool of 1,500 who submitted applications to take part—used social media to describe their experiences, discuss the products they saw and report on trends. Four SEMA reports have been generated based on the data gathered, some from the entire application pool and others from selected guests who also took part in two focus groups during the Show. One report highlights demographics and information about the accessories the enthusiasts had purchased and the types of vehicles they modified, and others look at the influence of gas prices on enthusiast purchases and enthusiast buying behavior.

The Enthusiast Opinion Leader Program will be repeated at the 2010 SEMA Show, with results again provided on an exclusive basis. Watch for announcements to be made about the program in the coming months, and contact Megan McKernan at meganm@sema.org for more information.

I’d also like to draw your attention to the Financial Benchmarking Program. This program collects selected financial data from each segment in the distribution channel—manufacturers, distributors and retailers—in the form of a protected, confidential monthly questionnaire that takes only about 5–10 minutes to fill out. After the resulting data is aggregated each month, participating companies receive a copy of the “SEMA Financial Benchmarking Report” for their specific segment. The report includes sales tracking and sales forecast data as well as average gross margin, quick ratio, operational overhead, shipping costs, R&D, customer returns, advertising/marketing, inventory turns and more. The reports give SEMA-member companies financial benchmarks that they can use in their decision making, allowing them to compare their costs, expenses and sales forecasts with similar operations and helping them to identify areas where they can improve and grow their businesses. For details about how to receive this invaluable information, contact Megan McKernan.

Another program—one that goes hand-in-glove with the benchmarking tool—tracks future trends based on direct input from the buyers of automotive products. The SEMA Consumer Demand Index provides information about what products are expected to sell and what types of vehicles are expected to be modified in the near future. Each month, an independent research firm contracted by SEMA gathers data from about 900 consumers using a random digital dialing survey. The consumers are asked about their purchase intentions for the coming quarter, and the data is then used to create information about appearance products, racing and performance products and wheels, tires and suspension components. The resulting reports—free to SEMA members and only $49.95 for non-members—have proven to track closely with the Consumer Confidence Index. The reports are available online here. For more information about the Consumer Demand Index, contact Megan McKernan.

As the economy fluctuates and markets react, every business should seek up-to-date and relevant information in order to make informed decisions. SEMA can help. Take advantage of your SEMA membership and contact us today to get these vital information resources working for you. 

SEMA News - June 2010 

Interested in placing an ad in the SEMA News Product and Catalog Showcase? Please contact Motor Media: ADVERTISING Motor Media Inc. Joe Sebergandio 818/248-4449, fax 818/248-4249 e-mail: joe@motormediainc.com For questions regarding ad specs: Advertising Coordinator David Block e-mail: davidb@sema.org For more pricing information or to download a copy of the current SEMA News rate card, please visit www.semanews.com
Bavarian Autosport FREE BMW/MINI CATALOG! The award-winning Bavarian Autosport catalog is a must-have for BMW and MINI enthusiasts. Its 132 color pages contain thousands of replacement parts (both OE and aftermarket), performance upgrades, styling enhancements and accessories. Parts are available for all BMWs since 1967 and all MINIs since 2002. The company offers a best-price guarantee, huge inventory, no sales tax and free shipping on most orders more than $150. Call 800/535-2002 or visit www.BavAuto.com/catalog
Bestop Inc. The BRAND-NEW PowerBoard by Bestop is an electrically powered running board that hides underneath your truck when doors are closed and extends down 6 inches and out to meet your foot when door opens. The full-length board works with both front and rear doors, driver and passenger sides and also features an integrated LED Light Kit and a MARKET LEADING three-year/36,000-mile warranty. Bestop is a manufacturer of Jeep, truck and UTV accessories for more than 56 years and a proud SEMA member for the past 34 years.  Please go to www.BestopPowerBoard.com for more information or call our Customer Service team at 800/845-3567, 8–5 coast-to-coast, Monday through Friday.
Chase ’em Back Tools Damaged or Rusted Threads? Hinged split-die thread-repairing tools. The patented design of these tools allows user to wrap around the threads and reverse or chase back the damaged threads. This tool will not hurt the integrity of the bolt or stud and produces a perfectly repaired thread. Each individual tool is made of Rockwell hardened tool steel.  Single dies and complete kits are available. For Trucks and Trailers. SAE and Metric fine and coarse threads. www.chaseembacktools.com
Corvette Central Corvette Central produces six generation-specific catalogs featuring restoration, replacement, appearance and performance parts for your Corvette. We also produce an accessory catalog that features apparel, collectibles, books, posters, car-care products and much more. We currently carry more than 40,000 parts, 3,000 of which are manufactured by us in Sawyer, Michigan. From Blue Flame 6 to Z06, only Corvette Central has it all! Call us at 800/345-4122. Also visit us online at: www.corvettecentral.com www.corvettecentralexhaust.com www.vetterod.com
Dick Cepek Tires & Wheels Dick Cepek’s 2010 catalog features all of their great products, including the Radial F-C II, Mud Country and the aggressive Crusher radial that has a unique broken bone tread design with skull and cross bone sidebiters. The new catalog has all the details on the hot, new Dick Cepek DC2 and Torque wheel line as well as apparel and point-of-sale materials available to dealers. Dick Cepek Tires & Wheels 4600 Prosper Drive Rd. Stow, OH toll-free 800/222-9092 330/928-9092 fax 330/928-0503 www.dickcepek.com
DU-HA DU-HA Receiver Caddy Finally, a safe, convenient place to store your ball mounts! The Receiver Caddy holds two standard ball mounts and attaches securely to your pickup truck bed and the rear cargo area of SUVs. It has storage room in the base for the trailer light plugs, hitch pins and more. The lockable pin mechanism helps prevent theft and drain holes in the base allow you to use it in an uncovered truck bed. www.receivercaddy.com
Egge Machine Co. Inc. Egge Speed Shop’s SpeedShopMall.com SpeedShopMall.com is an online shopping experience where visitors earn points to redeem for discounts in the purchase of parts available on the website from the online stores. Automotive aftermarket companies are invited to open a store ranging in size from a kiosk to an anchor. Traffic is driven to the site from Egge’s title sponsorship of the “My Classic Car” garage segment called the Egge Speed Shop. Visit www.SpeedShopMall.com to open your store today.
Energy Suspension Ready for delivery! Energy Suspension is proud to announce their new 2010 catalog with 100s of new part #s and product updates along with a new cover design—also available on the homepage of their website for download. Call 949/361-3935 or visit www.energysuspension.com
Green Filter USA Green Filter USA has been a leader in the automotive aftermarket during this past decade. Green offers a full range of filters for compact cars, luxury cars, sedans, minivans, trucks, SUVs, diesel trucks, ATVs, motorcycles and karts. And new to the Green Filter line is a full selection of cold air intakes for fullsize trucks, SUVs and diesel trucks. A number of top race teams and some of the world’s most prestigious performance companies use Green Filters. A high-performance air filter manufacturer for anything you race, ride or drive. For product and sales information, visit www.greenfilterusa.com, contact company headquarters at 724/430-2050 or write to Green Filter USA at P.O. Box 149, Mt. Braddock, PA, 15465.
Ground Force Suspension For nearly 30 years, Ground Force Suspension has been the leader in tuned lowering suspension systems for yesterday’s and today’s light trucks and SUVs. Serving both the OE and aftermarket, Ground Force is the only tuned suspension system provider for both 2WD and 4WD light trucks, SUVs and today’s hottest musclecars. Our lineup is composed of 100% designed, engineered and manufactured suspension systems, made here in the USA! Contact Ground Force for the hottest in suspension technology today! Ground Force Suspension 714 Braddock View Dr. Mt. Braddock, PA 15465 800/522-1511 www.groundforce.com
Hellwig Products Hellwig Products Co. Inc. has released a new catalog, Volume 68. This new application guide has a special section dedicated to Hellwig Motorsports’ Street Performance and Hellwig Motorsports’ Off Road. The Street Performance line features both Tubular and Solid Sway Bars and introduces, for the first time, Pro-Touring Sway bars. The Off Road line features new Long Arm Sway Bars plus sway bars and air for lifted applications. Contact Hellwig Products Co. Inc by phone to order Volume 68 at 800/367-5480 or download the PDF catalog at www.hellwigproducts.com/catalog.
Hi-Lift Jack Company Get all of the latest and greatest information on Hi-Lift Jack Company’s complete product line that includes the complete line of Hi-Lift Jacks, Hi-Lift Jack Accessories, the Handle-All multi-functional tool and the Slide-N-Lock tie-down system. This includes information and pictures of the two newest Hi-Lift Jack Accessories, the NEW Adjustable Tube Mounts and the NEW Neoprene Jack Cover. For your free copy, go to www.hi-lift.com or call 800/233-2051.
Horkey’s Wood and Parts   Show Deck Bedliner Almost anything is possible when considering a custom floor for your vehicle. Since 1980, Bruce Horkey and crew have been producing the Show Deck bedliner for most ’28–current pickups. The Show Deck is mounted to a rubber-padded aluminum subframe that simply lays over your existing floor. Many exotic and domestic hardwoods and metal types are available as well as high-quality exterior coatings. Call Horkey’s to discuss a custom Show Deck for your ride. Horkey’s Wood and Parts Inc. 46284 440th St. Windom, MN 56101 507/831-5626 www.horkeyswoodandparts.com
Jay Racing Jay Racing carries the ever popular Bosch Motorsports “044” fuel pump: PN 0580254044. These genuine Bosch fuel pumps are capable of providing more than 300 lph at free-flow and 200 lph at 5 bar (or 72.5 psi). These fuel pumps offer unmatched reliability and are designed as continuous-duty pumps, so a separate fuel pump controller is not required. Jay Racing also keeps in stock many fittings, filters, wiring kits and mounting options. Also available for wholesale.  www.jayracing.com
J.D. Company Promotional Gift Multi Cleaner Custom Logo on Handle The Multi Cleaner removes dust from your customer’s car, home, office and/or garage, etc. The mop is made with cotton strands and treated with paraffin wax for better dust pickup. Tel: 82-2-2604-2887 carduster@hotmail.com www.carduster.kr
Leer LEER 100XQ Truck Cap—Live. Work. Play. Truck caps and tonneaus to fit your lifestyle and work application. Generations of truck owners have raised their lifestyle to a higher level with the best known name in the industry. Great-looking LEER caps and tonneaus secure cargo so you can stow and go with the best combination of style, function, value and fit! Our premium 100XQ cap features a frameless hidden-hinge rear door, easy-operating LEER twist handle, standard headliner and one-piece tip-out side windows designed for aerodynamically engineered integration with your truck’s body style. (Shown with optional Travelers Package.) Choose from the widest selection of options in the industry to fit today’s active lifestyles. For more information about LEER and its product line visit www.leer.com; 888/432-4638; leerinfo@leer.com.
McGard 2010 Catalog McGard has been protecting the world’s finest wheels and tires from theft since 1964. Our wheel locks provide the highest level of protection against costly wheel and tire theft. Our lug nuts are built to last a lifetime. They are guaranteed not to rust, chip or peel. Our consistent high-quality insures the greatest value for our customer and is evident in every McGard product on the market today. Visit us at www.mcgard.com or call 800/669-6887.
McGard New chrome lug bolts from McGard. OEM design and safety PLUS beauty, style, precision and durability! The two-piece design provides optimum safety and performance. Precision manufacturing meets or exceeds OEM requirements. Beautiful bright or black chrome finish enhances the look of any wheel. The triple-nickel chrome plating is guaranteed for life not to chip, peel or rust. For more information, contact McGard at 800/669-6887 or visit www.mcgard.com.
Mechtron Innovations Inc. Perforated and Louvered Tubing for Mufflers OEM-quality perforations, louvers, and forming for perfectly tuned sound and flow. Your choice of straight or bent with end forming and other complex tube forming operations for metal tubing. Supply of parts or assemblies. Small-to-medium volumes with quick turn-around times for many designs. Shipping throughout North America. Call Mike at: 519/624 9780 x150 sales@mechtron.ca www.mechtron.ca
MGP Caliper Covers MGP Caliper Covers offer applications for Ford, GM, Dodge, Chrysler, BMW and more. MGP Caliper Covers are manufactured in the USA and feature 6061-T6 aerospace-grade aluminum, TIG welds, a patented stainless steel fastening system and a high-quality powdercoat finish. MGP offers red, black or satin finishes. Additional options include color-matched paint, licensed engravings and custom engraving. For more information and an application list, please visit www.calipercovers.com.
Mickey Thompson Performance Tires & Wheels Mickey Thompson’s new 2010 catalog features the entire line of Mickey Thompson tires and wheels for hot rodders, drag racers, truck and off-road enthusiasts. Get detailed specifications for all products, Mickey Thompson apparel and point-of-sale displays and materials. A must-have catalog for all chassis builders, speed shops, restylers, and off-road centers. Mickey Thompson Performance Tires & Wheels 4600 Prosper Drive Rd. Stow, OH toll-free 800/222-9092 330/928-9092 fax 330/928-0503 www.mickeythompsontires.com
Miller Electric Manufacturing ArcStation–The Only Workbench Designed for Welders ArcStation is the first workstation designed specifically for welding and metalworking. This workbench is affordable, fully customizable and perfect for industrial pros and home hobbyists alike. Welders choose an approximately 30-x30-in. or 30-x60-in. table, a 3/16-in. or 3/8-in. tabletop, and customize it with optional accessories, including an X-Pattern tabletop, X-Clamps, tool chest, weld curtain, vise and an assortment of shelving options. For more information, visit Miller’s website at www.MillerWelds.com
Miller Electric Manufacturing NEW Diversion 180 AC/DC TIG Welder Offers More Power and Control The Diversion 180 AC/DC TIG welder puts more control in the hands of first-time TIG welders, from the ability to connect to 115V or 230V receptacles and 180-amp max power output, to a digital interface for accurate adjustments and a foot-pedal remote control included by popular demand. Designed for the personal users and affordably priced. For more information, visit Miller’s website at www.MillerWelds.com
Mobile Designs TRUNK-KIT provides secure storage in both the seat and trunk positions. Conversion hinging opens to create 13.5 cu. ft. of lockable storage easy as 1, 2, 3. You also have 4.2 cu. ft. of storage while in the seat position. The rear seat allows your existing seatbelt harness and buckle to be used to safely transport passengers. The vinyl upholstered seat cushions cover the seat as well as the platform when in the seated or trunk-open position. Call toll-free 877/547-7778 or visit our website at www.jeeptrunkkit.com or e-mail sales@jeeptrunkkit.com.
Owens Products Owens Products Inc. of Sturgis, Michigan, is proud to introduce the TranSender Series Running Board for the 2010 Chevrolet Equinox. TranSender running boards are available in four distinctive styles: ABS or TPO molded plastic and bright anodized extruded or diamond bright aluminum boards with ABS endcaps. Shown here, the Chevrolet Equinox TranSender running boards feature an impact-resistant ABS shell with full-length, galvanized steel support for durability. Custom-fit brackets provide easy installation and solid mounting. Contact Owens Products at 800/726-9367 or www.owensproducts.com for more information.
Pacific Rim and Trim Pacific Rim and Trim International introduces six new ABS custom snap-on grille inserts for 2010. Quick and easy installation over OEM grilles will dramatically change the look and value of your vehicle in just minutes. Made with a triple-chrome-plated finish. Leave your tools behind; no drilling, cutting or bolts required. Come see our complete line of snap-on grilles at the 2010 SEMA Show! For more information, visit www.pacificrimandtrim.com.
Pacific Rim and Trim 2010/11 Catalog  Contact Pacific Rim and Trim for all of your vehicles aftermarket accessory needs. Shipping from Jacksonville, Florida and Portland Oregon. toll free: 800/445-3549 www.pacificrimandtrim.com
Precision Fit Seat Covers Precision Fit Seat Covers launches its new Genuine Leather line! Our finest, most comprehensive offering of leather seat covers is tailor-made and custom-fitted to several thousand patterns ensuring an exact fit. Available in five colors, featuring OEM perforated inserts; they are designed to cover existing seat material as a lower cost option. For minimum lead time and speedy shipping, orders are manufactured in our Los Angeles, Denver or Tampa factory. Currently looking for Trimmers/Upholstery shops to offer our product. Call 877/284-3433 or e-mail info@precisionfit.com for details/displays.
ProRYDE Suspension Systems Leveling…PERFECTED! Winner SEMA 2009 BEST NEW OFF-ROAD/4x4 PRODUCT! ProRYDE is the only COMPLETELY ADJUSTABLE line of light-truck leveling kits. Whether the vehicle has a Strut-type, Coil or Torsion Bar suspension, the customer decides the perfect front ride height.  Now, you can truly LEVEL the vehicle, and have a satisfied customer with every installation.  Available for GM, Ford, Dodge, Nissan and Toyota. ProRYDE Suspension Systems www.ProRYDE.com 888/813-RYDE (7933)
SamcoSport An industry and world’s first, Samco ProFuel is the first performance silicone hose for permanent fuel use. Suitable for the transport of petroleum fuels. ProFuel can also be used for fuel lines, delivery, filler and breathers. Samco’s ProFuel lining is a specially compounded fluoroelastomer with Advanced Polymer Architecture. This elastomer combines excellent resistance to automotive- and motorsport-grade fuels together with good compression-set for excellent hose sealing characteristics, plus excellent high temperature performance (180°C/356°F). www.samcosport.com
Speed Direct Speed Direct specializes in bringing modern precision and control to your classic. ALL of our original products are bolt on; no hacking up or modifying your vehicle! Our color catalog showcases our many original products for C1, C2 and C3 Corvettes, among other vehicles. This includes our Shark Bite Corvette Suspension products and our Steeroids rack-and-pinion steering conversion kits for classic Corvettes, Camaros, Chevelles, Novas and Mustangs. 866/338-1542 www.speeddirect.com
TAG—Century Fiberglass Inc. Cargo Cover–Century True Value The Cargo Cover from cap and tonneau manufacturer Century is ideal for truck enthusiasts who want to retain the classic profile of their pickup and secure the contents of their cargo bed. The graceful expanse of the high-gloss painted fiberglass turns an otherwise unprotected pickup bed into a huge lockable space to stow and transport gear. A new enter latch provides easy one-hand access to the interior. Owners note a gas-mileage boost, too, as the cover reduces the turbulence of an open bed. For more info, contact Century Caps at www.centurycaps.com; centurycaps@truckgroup.com; 800/828-2277.
TAG—Pace Edwards Pace Edwards JackRabbit Retractable Cover with Contractor Rig Rack The Contractor Rig Rack is the perfect addition to the Pace Edwards JackRabbit retractable truck bed cover for tradesmen who want an attractive, durable system for carrying tools and supplies. Designed for the Pace Edwards JackRabbit or Bedlocker equipped with Explorer Series rails, the Contractor Rig Rack features rigid aluminum truss construction and extension beams for longer loads. This rust-proof system features stainless steel hardware and a removable rear cross-member with a PVC insert for smooth, easy loading. Four load-securing work winches are also included. Pace Edwards: 888/640-5902; www.pace-edwards.com; webcrequests@paceedwards.com.
TAG—Raider Industries Mid-Rise Cobra from Raider With added ceiling height and increased volume, the new mid-rise Cobra provides more room to protect and secure cargo—an advantage with today’s shorter cargo beds and smaller trucks. The 50/50 side sliding windows with screens provide maximum ventilation, while the oversize rear door uses double T-handle locks for trouble-free reliability. Raider options, including the famous Thule Roof Racks, provide additional security, cargo capacity and good looks. Raider Industries: www.raidercaps.com, 800/771-8677, info@raider.ca
TCA Tool Storage ATTENTION RETAILERS & DISTRIBUTORS!! Are you looking for a quality replacement for your present line of tool cabinets? Then first look at the TCA Line of Professional Tool Storage Solutions.  These SEMA SHOW 2009 AWARD-WINNING boxes are the delight of the mechanics who touch one. And the pricing is seriously competitive!  www.tcatoolstorage.com
TruckBoss TRUCKBOSS is a completely bolt/clamp together aluminum deck, which utilizes capture channel slots in its construction. These slots permit adjustment during installation and allow for the addition of bolt-on accessories. TRUCKBOSS will fit any fullsize truck with 1 of 3 versions: short, standard or long. Extendable sides, cab guard, ramps and winch mount turn TRUCKBOSS into the ultimate snowmobile, ATV, and motorbike hauler. Over and under deck-mounted toolboxes and ladder racks turn TRUCKBOSS into a tradesman/fleet workhorse. www.TRUCKBOSSdecks.com 866/440-6800
Truck Covers USA TRUCK COVERS USA manufactures the most superior roll covers on the market today. The American Roll Cover and American Work Cover are the results of innovative research, product development and both retailer and consumer feedback. Built in the USA, Truck Covers USA’s superior products provide quality for value along with unmatched strength and security. Check out Truck Covers USA’s NEW rack systems for all your cargo needs. Truck Covers USA San Diego, CA 888/808-2872 www.truckcoversusa.com
White Knight Wheel Accessories White Knight Wheel Accessories carries billet hub-centric spacers to accommodate mid-offset Audi, BMW, Mercedes and VW applications. These eliminate most fitment problems while maintaining hub-centricity. They are made of 6061 T6 billet aluminum and are heat-treated. They are available with shoulder or no shoulder. For more information on this item and our complete line of wheel accessories, please visit our website at www.whtknight.com.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.

	SEMA Show attendees learn how to reprogram their company websites to increase traffic from new customers and facilitate repeat business.

Currently, 74% of Internet users never make it past page one on a search engine when looking for something and every year that percentage increases, according to Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the "Jumpstart Your Internet Marketing" seminar at the 2009 SEMA Show.

“Your material has to be found,” he said. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Search Engine Optimization

People use keywords to find what they are looking for on the Internet, and most use at least four keywords or more. As an entrepreneur, you must identify the terms people use to find what you sell. Also, factor in how much competition you have.

Go to Google and type in the words “keyword selector.” The search engine will tell you how much competition is out there and suggest other terms for users to think about. Basically, the Internet is nothing more than a huge card catalog.

A good website must be programmed so a search engine can easily find it. It’s good to have photos and videos on your site, but it’s also difficult for Google to decipher a photo since it’s only programmed to understand words. Make sure your website is search-engine friendly. The information you share should match up with what you say your company and products are about and use the same terminology within the text on that page, but don’t overuse it.

Most importantly, to determine where you will be ranked, Google uses inbound links as referrals, where one website links into yours. As long as inbound links are from relevant sources, the more of them you have, the better. Next, find out your website’s conversion rate, which is the number of people out of 100 that agree to your desired business action, and learn where you need to improve.

Repeat Business

Increase lifetime customer value by asking what you can do with the clients you already have instead of spending all your time trying to recruit new ones. The idea is to sell more products and retain customers. The problem with most companies is the only time they talk to their customers is when they want to sell them something or when the customer calls with a problem.

Look for clever ways to talk to them regularly that will get them to want to spend more money with you; for instance, use e-mail marketing techniques or after delivery, ask your customers if they have received their order. Find out how you can get more value out of your product.

Measure website visitor actions. How do you know if you’re making progress if you don’t know where you’re starting? Measuring gives you an idea of visitor intent and behavior. A free program called Google Analytics tells you how they found your site, what terms they used, what they did when they were there and for how long. From this information, you can compare visitor actions. Measure this behavior for at least 20 minutes once a month, Offenberger suggested.

Test what is working and what is not working. Google offers another free program called Website Optimizer. Test your headlines and your pictures, but keep your variables constant.

Convert Potential Customers

You can cut your operating costs through the use of a website via online user forums or live chat with company representatives. Your website should allow you to expand your reach and sell into markets you weren’t able to penetrate in the past. There are opportunities to increase revenue and be open 24/7. Website traffic helps drive offline sales but is inefficient when it comes to online sales because there are no clerks to offer help or interact with visitors.

The average website converts just one out of 100 visitors, according to Offenberger. Good websites focus on singular actions. Simplicity sells, so don’t offer too many options or you will lose the customer. Also, make sure your website is easy to navigate. Websites that work well have a clear call to action or reasons to spend with you versus a competitor. When marketing, give people reasons to act now instead of later. Get your customers to make decisions. Finally, effective websites convey trust through the use of customer reviews and testimonials or money-back guarantees.