Thu, 07/01/2010 - 12:16
  pinewood
  Jim Cozzie, SEMA's immediate past chairman, gives a few pointers on how to win at the Pinewood Drag Races to the kids of Childhelp and Victory Junction Gang Camp.

To add a twist to the Pinewood Drag Races—held in conjunction with the 2010 SEMA Installation Banquet & Gala Fundraiser, July 23–24, and benefitting the Childhelp and Victory Junction Gang Camp charities—SEMA leadership has agreed to challenge one another to a race-off in the modified class division.

It all started when Joel Ayres, chairman of SEMA Cares, laid down the gauntlet to Rick Rollins, SEMA Board chairman; Scooter Brothers, chair-elect; Jim Cozzie, immediate past chair; Dave Williams, Pinewood Drag Committee chair; Mike Spagnola, Car Show Committee chair; and Chris Kersting, SEMA president and CEO.

“It began with some smack talk about my racing ability, since I’m in the truck accessory business, and I figured I’d let it be decided on the track,” Ayres said. “I look forward to embarrassing these leaders of our industry and, at the same time, taking their entry fee money to help the kids at Childhelp and Victory Junction. My car will be carrying the SEMA Cares logo on it as it crosses the finish line first.”

“I have unwavering confidence in my team and the car they’re building for us,” Cozzie said. “In the previous two years, I chose to build my entry myself. This year, the team of future engineers and designers is on the task of producing a winning entry.”

“SEMA-member companies are stepping up to compete for the coveted Council Cup and a chance at the Grand National Champion title with several members of the SEMA Board of Directors vying for bragging rights in this year’s SEMA Cares Pinewood Drag Races,” Williams said. “We have seen the competition heating up with some trash talk going on, but in the end, it’s all for the kids and what could be a more fun way to raise funds for them than racing cars? Even if one Board member does have a personal Pinewood wind tunnel, he has yet to produce a winning car. In fact, the Kersting girls’ car beat him last year with their first attempt.

“If you want to participate but cannot build a car, you can sponsor a kid-built car for $95,” Williams continued. “Where else can you own your own race team for less than $100 and help the kids at the same time? This is a perfect event to foster camaraderie and the competitive spirit of our industry and help these awesome charities at the same time. Challenge a friend or colleague to race you on July 24.”

“Team Spagnola will be showing up with a 1/8-scale working wind tunnel complete with a working smoke wand,” Spagnola said. “For a small fee, we will wind-tunnel test your derby car. I just hope we don't set off any smoke-detecting fire alarms.”

“The Pinewood Drag Races really do bring out the best in our industry,” Kersting said. “The passion, the competitive spirit, the ingenuity—it’s all there and all for a great cause. And while some of the high-profile participants seem to be spending much of their time boasting of their inevitable victory, I’ll let my on-track performance do the talking for me. Let’s just say I’m looking forward to another great event and an even better showing this year.”

For more information, contact Lisa Moreno at lisam@sema.org or 909/978-6684.

Thu, 07/01/2010 - 12:16
  pinewood
  Jim Cozzie, SEMA's immediate past chairman, gives a few pointers on how to win at the Pinewood Drag Races to the kids of Childhelp and Victory Junction Gang Camp.

To add a twist to the Pinewood Drag Races—held in conjunction with the 2010 SEMA Installation Banquet & Gala Fundraiser, July 23–24, and benefitting the Childhelp and Victory Junction Gang Camp charities—SEMA leadership has agreed to challenge one another to a race-off in the modified class division.

It all started when Joel Ayres, chairman of SEMA Cares, laid down the gauntlet to Rick Rollins, SEMA Board chairman; Scooter Brothers, chair-elect; Jim Cozzie, immediate past chair; Dave Williams, Pinewood Drag Committee chair; Mike Spagnola, Car Show Committee chair; and Chris Kersting, SEMA president and CEO.

“It began with some smack talk about my racing ability, since I’m in the truck accessory business, and I figured I’d let it be decided on the track,” Ayres said. “I look forward to embarrassing these leaders of our industry and, at the same time, taking their entry fee money to help the kids at Childhelp and Victory Junction. My car will be carrying the SEMA Cares logo on it as it crosses the finish line first.”

“I have unwavering confidence in my team and the car they’re building for us,” Cozzie said. “In the previous two years, I chose to build my entry myself. This year, the team of future engineers and designers is on the task of producing a winning entry.”

“SEMA-member companies are stepping up to compete for the coveted Council Cup and a chance at the Grand National Champion title with several members of the SEMA Board of Directors vying for bragging rights in this year’s SEMA Cares Pinewood Drag Races,” Williams said. “We have seen the competition heating up with some trash talk going on, but in the end, it’s all for the kids and what could be a more fun way to raise funds for them than racing cars? Even if one Board member does have a personal Pinewood wind tunnel, he has yet to produce a winning car. In fact, the Kersting girls’ car beat him last year with their first attempt.

“If you want to participate but cannot build a car, you can sponsor a kid-built car for $95,” Williams continued. “Where else can you own your own race team for less than $100 and help the kids at the same time? This is a perfect event to foster camaraderie and the competitive spirit of our industry and help these awesome charities at the same time. Challenge a friend or colleague to race you on July 24.”

“Team Spagnola will be showing up with a 1/8-scale working wind tunnel complete with a working smoke wand,” Spagnola said. “For a small fee, we will wind-tunnel test your derby car. I just hope we don't set off any smoke-detecting fire alarms.”

“The Pinewood Drag Races really do bring out the best in our industry,” Kersting said. “The passion, the competitive spirit, the ingenuity—it’s all there and all for a great cause. And while some of the high-profile participants seem to be spending much of their time boasting of their inevitable victory, I’ll let my on-track performance do the talking for me. Let’s just say I’m looking forward to another great event and an even better showing this year.”

For more information, contact Lisa Moreno at lisam@sema.org or 909/978-6684.

Thu, 07/01/2010 - 12:16
  pinewood
  Jim Cozzie, SEMA's immediate past chairman, gives a few pointers on how to win at the Pinewood Drag Races to the kids of Childhelp and Victory Junction Gang Camp.

To add a twist to the Pinewood Drag Races—held in conjunction with the 2010 SEMA Installation Banquet & Gala Fundraiser, July 23–24, and benefitting the Childhelp and Victory Junction Gang Camp charities—SEMA leadership has agreed to challenge one another to a race-off in the modified class division.

It all started when Joel Ayres, chairman of SEMA Cares, laid down the gauntlet to Rick Rollins, SEMA Board chairman; Scooter Brothers, chair-elect; Jim Cozzie, immediate past chair; Dave Williams, Pinewood Drag Committee chair; Mike Spagnola, Car Show Committee chair; and Chris Kersting, SEMA president and CEO.

“It began with some smack talk about my racing ability, since I’m in the truck accessory business, and I figured I’d let it be decided on the track,” Ayres said. “I look forward to embarrassing these leaders of our industry and, at the same time, taking their entry fee money to help the kids at Childhelp and Victory Junction. My car will be carrying the SEMA Cares logo on it as it crosses the finish line first.”

“I have unwavering confidence in my team and the car they’re building for us,” Cozzie said. “In the previous two years, I chose to build my entry myself. This year, the team of future engineers and designers is on the task of producing a winning entry.”

“SEMA-member companies are stepping up to compete for the coveted Council Cup and a chance at the Grand National Champion title with several members of the SEMA Board of Directors vying for bragging rights in this year’s SEMA Cares Pinewood Drag Races,” Williams said. “We have seen the competition heating up with some trash talk going on, but in the end, it’s all for the kids and what could be a more fun way to raise funds for them than racing cars? Even if one Board member does have a personal Pinewood wind tunnel, he has yet to produce a winning car. In fact, the Kersting girls’ car beat him last year with their first attempt.

“If you want to participate but cannot build a car, you can sponsor a kid-built car for $95,” Williams continued. “Where else can you own your own race team for less than $100 and help the kids at the same time? This is a perfect event to foster camaraderie and the competitive spirit of our industry and help these awesome charities at the same time. Challenge a friend or colleague to race you on July 24.”

“Team Spagnola will be showing up with a 1/8-scale working wind tunnel complete with a working smoke wand,” Spagnola said. “For a small fee, we will wind-tunnel test your derby car. I just hope we don't set off any smoke-detecting fire alarms.”

“The Pinewood Drag Races really do bring out the best in our industry,” Kersting said. “The passion, the competitive spirit, the ingenuity—it’s all there and all for a great cause. And while some of the high-profile participants seem to be spending much of their time boasting of their inevitable victory, I’ll let my on-track performance do the talking for me. Let’s just say I’m looking forward to another great event and an even better showing this year.”

For more information, contact Lisa Moreno at lisam@sema.org or 909/978-6684.

Thu, 07/01/2010 - 12:16
  pinewood
  Jim Cozzie, SEMA's immediate past chairman, gives a few pointers on how to win at the Pinewood Drag Races to the kids of Childhelp and Victory Junction Gang Camp.

To add a twist to the Pinewood Drag Races—held in conjunction with the 2010 SEMA Installation Banquet & Gala Fundraiser, July 23–24, and benefitting the Childhelp and Victory Junction Gang Camp charities—SEMA leadership has agreed to challenge one another to a race-off in the modified class division.

It all started when Joel Ayres, chairman of SEMA Cares, laid down the gauntlet to Rick Rollins, SEMA Board chairman; Scooter Brothers, chair-elect; Jim Cozzie, immediate past chair; Dave Williams, Pinewood Drag Committee chair; Mike Spagnola, Car Show Committee chair; and Chris Kersting, SEMA president and CEO.

“It began with some smack talk about my racing ability, since I’m in the truck accessory business, and I figured I’d let it be decided on the track,” Ayres said. “I look forward to embarrassing these leaders of our industry and, at the same time, taking their entry fee money to help the kids at Childhelp and Victory Junction. My car will be carrying the SEMA Cares logo on it as it crosses the finish line first.”

“I have unwavering confidence in my team and the car they’re building for us,” Cozzie said. “In the previous two years, I chose to build my entry myself. This year, the team of future engineers and designers is on the task of producing a winning entry.”

“SEMA-member companies are stepping up to compete for the coveted Council Cup and a chance at the Grand National Champion title with several members of the SEMA Board of Directors vying for bragging rights in this year’s SEMA Cares Pinewood Drag Races,” Williams said. “We have seen the competition heating up with some trash talk going on, but in the end, it’s all for the kids and what could be a more fun way to raise funds for them than racing cars? Even if one Board member does have a personal Pinewood wind tunnel, he has yet to produce a winning car. In fact, the Kersting girls’ car beat him last year with their first attempt.

“If you want to participate but cannot build a car, you can sponsor a kid-built car for $95,” Williams continued. “Where else can you own your own race team for less than $100 and help the kids at the same time? This is a perfect event to foster camaraderie and the competitive spirit of our industry and help these awesome charities at the same time. Challenge a friend or colleague to race you on July 24.”

“Team Spagnola will be showing up with a 1/8-scale working wind tunnel complete with a working smoke wand,” Spagnola said. “For a small fee, we will wind-tunnel test your derby car. I just hope we don't set off any smoke-detecting fire alarms.”

“The Pinewood Drag Races really do bring out the best in our industry,” Kersting said. “The passion, the competitive spirit, the ingenuity—it’s all there and all for a great cause. And while some of the high-profile participants seem to be spending much of their time boasting of their inevitable victory, I’ll let my on-track performance do the talking for me. Let’s just say I’m looking forward to another great event and an even better showing this year.”

For more information, contact Lisa Moreno at lisam@sema.org or 909/978-6684.

Thu, 07/01/2010 - 12:16
  pinewood
  Jim Cozzie, SEMA's immediate past chairman, gives a few pointers on how to win at the Pinewood Drag Races to the kids of Childhelp and Victory Junction Gang Camp.

To add a twist to the Pinewood Drag Races—held in conjunction with the 2010 SEMA Installation Banquet & Gala Fundraiser, July 23–24, and benefitting the Childhelp and Victory Junction Gang Camp charities—SEMA leadership has agreed to challenge one another to a race-off in the modified class division.

It all started when Joel Ayres, chairman of SEMA Cares, laid down the gauntlet to Rick Rollins, SEMA Board chairman; Scooter Brothers, chair-elect; Jim Cozzie, immediate past chair; Dave Williams, Pinewood Drag Committee chair; Mike Spagnola, Car Show Committee chair; and Chris Kersting, SEMA president and CEO.

“It began with some smack talk about my racing ability, since I’m in the truck accessory business, and I figured I’d let it be decided on the track,” Ayres said. “I look forward to embarrassing these leaders of our industry and, at the same time, taking their entry fee money to help the kids at Childhelp and Victory Junction. My car will be carrying the SEMA Cares logo on it as it crosses the finish line first.”

“I have unwavering confidence in my team and the car they’re building for us,” Cozzie said. “In the previous two years, I chose to build my entry myself. This year, the team of future engineers and designers is on the task of producing a winning entry.”

“SEMA-member companies are stepping up to compete for the coveted Council Cup and a chance at the Grand National Champion title with several members of the SEMA Board of Directors vying for bragging rights in this year’s SEMA Cares Pinewood Drag Races,” Williams said. “We have seen the competition heating up with some trash talk going on, but in the end, it’s all for the kids and what could be a more fun way to raise funds for them than racing cars? Even if one Board member does have a personal Pinewood wind tunnel, he has yet to produce a winning car. In fact, the Kersting girls’ car beat him last year with their first attempt.

“If you want to participate but cannot build a car, you can sponsor a kid-built car for $95,” Williams continued. “Where else can you own your own race team for less than $100 and help the kids at the same time? This is a perfect event to foster camaraderie and the competitive spirit of our industry and help these awesome charities at the same time. Challenge a friend or colleague to race you on July 24.”

“Team Spagnola will be showing up with a 1/8-scale working wind tunnel complete with a working smoke wand,” Spagnola said. “For a small fee, we will wind-tunnel test your derby car. I just hope we don't set off any smoke-detecting fire alarms.”

“The Pinewood Drag Races really do bring out the best in our industry,” Kersting said. “The passion, the competitive spirit, the ingenuity—it’s all there and all for a great cause. And while some of the high-profile participants seem to be spending much of their time boasting of their inevitable victory, I’ll let my on-track performance do the talking for me. Let’s just say I’m looking forward to another great event and an even better showing this year.”

For more information, contact Lisa Moreno at lisam@sema.org or 909/978-6684.

Thu, 07/01/2010 - 12:16

Tom McKernan, CEO of Automobile Club of Southern California, and legendary voice of NHRA Dave McClelland have been named to the board of directors of The Wally Parks NHRA Motorsports Museum. McKernan has been a huge supporter of the Wally Parks NHRA Motorsports Museum, both personally and professionally, forging the deal that brought on the Automobile Club of Southern California as presenting sponsor in 2004. McClelland, known throughout the motorsports world as “The Voice of NHRA” joins the museum board after a lifetime of involvement in broadcasting and drag racing. McKernan and McClelland join Alex Xydias, Peter Clifford, Gary Darcy, Steve Gibbs and Wayne McMurtry on the current board of directors.

  Hot Rod of the Year
  Floyd Williams' '32 roadster was named the 2010 Goodguys/Gearstar Hot Rod of the Year.

The ’32 Ford hot rod roadster of Floyd Williams took home the 2010 Goodguys/Gearstar Hot Rod of the Year award at the 22nd Hot Rod Nationals in Indianapolis. Look for the Williams’ hot rod roadster at the Goodguys 13th PPG Nationals in Columbus, the Goodguys 24th West Coast Nationals, Goodguys Midwestern Nationals in Kansas City and the season-ending Southwest Nationals in Scottsdale, Arizona. Learn more about the rod and its builders here.

The New Jersey Motorsports Park has introduced a new state-certified program for teen drivers. The classes feature professional instructors, classroom and hands-on instruction and are accredited by insurance companies. Remaining class dates are July 27, August 18 and September 1. More information is available at www.njmp.com.

Mishimoto launched a new contest that will send one lucky winner and a guest to see round five of the Formula Drift action in Las Vegas. The grand-prize winner of the contest receives airfare to Vegas for two, hotel accommodation for two at the Stratosphere Hotel & Casino, Formula Drift tickets and more. The contest runs through July 23, 2010, and contestants must be at least 18 years old. Visit www.mishimotolovesvegas.com to enter.

CORSA Performance Exhausts announced its return as the official performance exhaust and associate sponsor of the 3rd Annual LX & Beyond Nationals event, July 17–18, at Quaker City Raceway in Salem, Ohio. The 2010 LX & Beyond Nationals will feature hundreds of stock, modified, custom and extreme late-model Mopar muscle and performance vehicles as well as heads-up drag racing in the Montgomery Modern Street HEMI Shootout Series.

Step N Stor, a brand of Lift & Storage Systems Inc., has selected Galaxie Management Inc., to assist in promoting the Step N Stor to Department of Defense agencies. Galaxie Defense Marketing Services has worked in defense/government sales and marketing services for more than 30 with the purpose of maximizing client sales to OEMs and the defense department by establishing and maintaining relationships with key decision makers and procurement personnel.

Eugene, Oregon-based, Delta Kits has donated $6,000 so far in 2010 to Living Water International—a Christian organization based in Stafford, Texas, that aides developing countries around the world through implementing participatory, community-based water solutions. The donations have helped provide a new well for Maher Town, a community in Liberia, and training to demonstrate proper care for the pump. According to a recent report by Living Water International released in May the new well is providing fresh water to 1,200 people.

Thu, 07/01/2010 - 12:16
  Rally Fighter
  With a design originally crafted by Local Motors' community member Sangho Kim, a 2010 graduate of Art Center College of Design in Pasadena, California, the Rally Fighter is Local Motors' first production vehicle [photo courtesy Local Motors].

Local Motors will conduct an open house of its micro-factory facility in Chandler, Arizona, on July 31, 2010, 6:30 p.m.–9:30 p.m. The evening will feature a tour of the facility, a demonstration of the Rally Fighter car, live music and a car show. RSVP Here.

According to its mission statement, Local Motors is a new American car company with unique methods to design, manufacture and bring to market efficient vehicles through a revolutionary, local assembly and retail experience. The company utilizes a large community of car designers and engineers collaborating to develop innovate vehicles.

John "Jay" Rogers founded Local Motors in 2007 based on the concept of open sourcing and open design. He wanted customers to assist in the design and development of the cars his company would create. Through the Internet, he built a community of artists, enthusiasts and car designers.

Learn more about Local Motors at www.local-motors.com.

Thu, 07/01/2010 - 12:16
  Rally Fighter
  With a design originally crafted by Local Motors' community member Sangho Kim, a 2010 graduate of Art Center College of Design in Pasadena, California, the Rally Fighter is Local Motors' first production vehicle [photo courtesy Local Motors].

Local Motors will conduct an open house of its micro-factory facility in Chandler, Arizona, on July 31, 2010, 6:30 p.m.–9:30 p.m. The evening will feature a tour of the facility, a demonstration of the Rally Fighter car, live music and a car show. RSVP Here.

According to its mission statement, Local Motors is a new American car company with unique methods to design, manufacture and bring to market efficient vehicles through a revolutionary, local assembly and retail experience. The company utilizes a large community of car designers and engineers collaborating to develop innovate vehicles.

John "Jay" Rogers founded Local Motors in 2007 based on the concept of open sourcing and open design. He wanted customers to assist in the design and development of the cars his company would create. Through the Internet, he built a community of artists, enthusiasts and car designers.

Learn more about Local Motors at www.local-motors.com.

Thu, 07/01/2010 - 12:16
  Rally Fighter
  With a design originally crafted by Local Motors' community member Sangho Kim, a 2010 graduate of Art Center College of Design in Pasadena, California, the Rally Fighter is Local Motors' first production vehicle [photo courtesy Local Motors].

Local Motors will conduct an open house of its micro-factory facility in Chandler, Arizona, on July 31, 2010, 6:30 p.m.–9:30 p.m. The evening will feature a tour of the facility, a demonstration of the Rally Fighter car, live music and a car show. RSVP Here.

According to its mission statement, Local Motors is a new American car company with unique methods to design, manufacture and bring to market efficient vehicles through a revolutionary, local assembly and retail experience. The company utilizes a large community of car designers and engineers collaborating to develop innovate vehicles.

John "Jay" Rogers founded Local Motors in 2007 based on the concept of open sourcing and open design. He wanted customers to assist in the design and development of the cars his company would create. Through the Internet, he built a community of artists, enthusiasts and car designers.

Learn more about Local Motors at www.local-motors.com.

Thu, 07/01/2010 - 12:16

The Tire Industry Association (TIA), one of the leading global authorities on tires, today announced the educational sessions for the 2010 Global Tire Expo–Powered by TIA, which is a part of the 2010 SEMA Show, taking place November 2–5, 2010, in Las Vegas. For the latest Expo information and updates, visit the “Events” section of www.tireindustry.org.

There will be four educational session tracks at this year’s Expo: TPMS at 10, Truck Tires at 10, Tires at 2 and Management at 4. The following is a current list of each session within these tracks (Note: Truck Tires at 10 session information is being finalized and will be released shortly):

TPMS at 10:

Tuesday, November 2: TPMS Service and Maintenance – Now that every new vehicle under 10,000 lbs. Gross Vehicle Weight Rating (GVWR) must have a tire-pressure monitoring system (TPMS), tire retailers must adapt to numerous systems with unique service procedures. This lack of standardization is often the source of lost productivity and lower customer satisfaction. This session will cover key service principles for all types of TPMS and the importance of having quick access to part numbers and relearn procedures. As part of this presentation, there will also be a TPMS overview for every major domestic and import manufacturer.

Wednesday, November 3: TPMS Scan Tool Panel – Without a properly formatted TPMS relearn or scan tool, a technician cannot determine why the TPMS indicator light remains illuminated after the relearn procedure has been completed. The TPMS indicator could be caused by a number of problems, but some type of electronic diagnostic tool will probably be required to remedy the situation. This panel will feature the top technical experts from each of the major TPMS relearn/scan tool manufacturers who will provide attendees with a quick glimpse of the functions that their respective tools can deliver and then participate in a question-and-answer session following the presentations.

Thursday, November 3: Turning TPMS Into a Profit Center – Everyone knows that adapting to TPMS is going to come with some degree of pain. As the industry leader in TPMS training, TIA has worked with thousands of technicians and hundreds of tire dealers to discover how retailers can make TPMS a profit center instead of an expense. This discussion will cover the steps that companies can take from the sales counter all the way to the service bay to ensure that TPMS does not become a burden. By following the guidelines in this presentation, retailers are sure to increase their TPMS component sales and boost profits.

Tires at 2:

Tuesday, November 2: Successful Tire Dealers Share Their Secrets – The franchise of Tires at 2 is back with an all-new panel sharing all-new secrets. It’s truly amazing how tire dealers are always willing to share the ideas that have made them successful. You can call it “giving something back” or “doing what is best for the industry,” but we call it the longest-running session in TIA history that shows no sign of slowing down. This year’s presenters will focus on all the usual subjects, such as employee compensation, marketing and customer retention, but they will also provide some additional insight on a specific aspect of their business that is the key to their success. There’s a lot of information to be shared, and only those in attendance will get it straight from their peers.

Wednesday, November 3: Strong Selling in a Weak Economy – Fixing the bottom line of a balance sheet is often accomplished by putting the focus on the revenue at the top. Without any major economic turnarounds on the horizon, tire dealers need to improve their sales skills more than ever. The economic challenges currently facing the retail tire and auto service industry will be discussed, and essential success factors, proven sales and customer service strategies to succeed in today's weak market will be given.

Thursday, November 4: Establishing a Wheel Torque Program – There has been a lot of attention on wheel torque lately as service providers are starting to recognize the liability that is created when a tire and wheel assembly is not installed with the correct amount of torque. But, more and more dealers are discovering that there are many aspects to a wheel torque program, so any failure along the line can result in a loose wheel. In this session, attendees will receive a comprehensive look at each component of a wheel torque program. This session will also discuss the latest torque tool technology, in addition to the recalibration requirements for all types of torque control devices.

Management at 4:

Tuesday, November 2: Drugs and Alcohol in the Workplace – Are You at Risk? – Most small-business owners don't think they have a drug or alcohol problem with their employees and are surprised to learn that 72% of drug users are employed. Where are they employed? They work for companies who don't test! Studies show that 19% of on-the-job fatalities test positive for either drugs or alcohol and that abusers are 3.6 times more likely to have on-the-job accidents and five times more likely to file workers compensation claims. This session will help attendees understand the steps needed to establish a drug- and alcohol-free workplace.

Wednesday, November 3: Mastering Management – This session, led by ContactPoint, an industry leader in customer service sales training, coaching and call recording will help attendees understand how to communicate more effectively within a business setting, engage in customer service and put your business ahead of your competitors. They will learn skills that will help them separate from the rest of the industry and increase their ability to close every sale.

Thursday, November 4: Effective Marketing and Profitable Sales Growth in the Fleet/Commercial Tire Segment – For years, tire dealers have struggled to grow profitably in the fleet space. Thanks to new programs available through national partners, dealers now have the ability to grow fleet sales without the historical issues of cash flow, bad debt and collection costs. Attendees will learn how they can tap into the lucrative fleet market at this informative session.

“As one of the leading tire service training organizations in the world that has trained thousands of technicians, no one is better equipped to deliver the kind of relevant, informative educational sessions those in the tire industry will find useful than TIA,” said TIA Executive Vice President Roy Littlefield. “We have created educational session tracks that give Expo attendees the best of both worlds; they can attend high-quality sessions and still have time to do business on the Expo floor.”

Interested Expo attendees can find out the latest session and speaker information, as well as hotel reservation and TIA special event information by visiting the “Events” section of www.tireindustry.org.