The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.
Through participation in the program, respondents not only receive the report corresponding to their business type at no charge, but they also receive the report at least one month before it is made available to the industry. If you are interested in participating in the June questionnaires, please click the appropriate link below.
The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.
Through participation in the program, respondents not only receive the report corresponding to their business type at no charge, but they also receive the report at least one month before it is made available to the industry. If you are interested in participating in the June questionnaires, please click the appropriate link below.
Welcome to the 2010 Business Technology Symposium - Onsite
interviews of symposium attendees. To download all 2010 BTS Presentations, visit www.sema.org/bts-downloads.
As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA's Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena,
California, drew 113 specialty-equipment industry attendees, from business owners to IT
professionals.
A host of industry experts presented eight sessions,
including panel discussions, which provided attendees with the
knowledge and skills needed to move their businesses forward in the Internet age.
“The 2010 SPC Business Technology Symposium has definitely been one of the highlights of the year for SEMA,“ said Nathan Ridnouer, SEMA’s vice president of councils and membership. “Not only has this fourth annual event taken on a slightly new direction by expanding beyond online marketing and the Internet, but it also has found an audience that thrives on cutting-edge subject matter presented by our members.”
Check out these eight tips attendees took away from the symposium:
1. The opening general session, entitled “Mobile Devices: The Future of Mobile Marketing,” was presented by Nathan Sacco of eBay Motors. According to him, by 2013, 40% of Internet traffic will be mobile.
2. “Reaching Your Customers on Forums and Blogs” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Stewart Lawson of VerticalScope and Adrian Harris of Internet Brands. In this session, attendees learned how to create and manage Internet forums and blogs to interact with customers so they can bring maximum exposure to their brands.
3. Matt Bailey of SiteLogic Online Marketing presented “Grab Market Share with SEM & PPC,” where attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
4. After the networking lunch, Michael Kelly of ClickMail Marketing presented “Getting People to Read Your E-mails,” in which he provided tips to ensure that your e-mails were not only opened but also compelled the recipient to act. This session explained the optimum techniques for small business owners by focusing on case studies and best practices, software tools and templates for success.
5. “Market Research in the Digital Age” was presented by Tom Myroniak of SEMA, Famous Rhodes of eBay Motors, Michael Cooperman of J.D. Power & Associates, David Parcell of Harris Interactive and Dan Hall of AutoPacific. These industry experts provided tips on how to use market research to support your business goals and objectives.
6. “Converting Leads to Sales with CRM,” was presented by Jeff Scott of C-Level Management, who offered tips on topics including Leads vs. Opportunities; Defining a Simple, Yet Effective Sales Process; Knowing Your Customers; and High-Impact Sales & Marketing Tools.
7. Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, Rob Eberhart of DCi, Matt Gold of RPMware and Cameron Evans of Red Line Oil presented the “Good Data=More Sales” session. The panel highlighted the fact that 70% of online buyers are do-it-yourself (DIY) customers and 60% of shoppers use manufacturer sites to get information before buying.
8. The closing general session, entitled “Social Media for Your Business,” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Bryan Elliott of SoCal Action Sports Network and Mark Davidson of Shift+One Media. This session dealt with the Big Three in social media: Facebook, YouTube and Twitter. Attendees found that 60% of consumers interacted with companies via social media and 93% of consumers believed companies should have a presence in social media. Businesses should become involved to improve communications, generate leads and reduce costs.
Michael Kelly of ClickMail Marketing spoke to attendees about “Getting People to Read Your E-mails."
Jeff Scott of C-Level Management presented the session “Converting Leads to Sales with CRM.”
In the "Social Media for Your Business" session, Tyler Tanaka of PostRelease (far right) defined "The Big Three" as Facebook, YouTube and Twitter.
In the “Grab Market Share with SEM & PPC” session, presented by Matt Bailey of SiteLogic Online Marketing, attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
According to Nathan Sacco of eBay Motors, 40% of Internet traffic will be mobile by 2013.
According to Famous Rhodes of eBay Motors (far right), 70% of online buyers are do-it-yourself customers.
Welcome to the 2010 Business Technology Symposium - Onsite
interviews of symposium attendees. To download all 2010 BTS Presentations, visit www.sema.org/bts-downloads.
As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA's Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena,
California, drew 113 specialty-equipment industry attendees, from business owners to IT
professionals.
A host of industry experts presented eight sessions,
including panel discussions, which provided attendees with the
knowledge and skills needed to move their businesses forward in the Internet age.
“The 2010 SPC Business Technology Symposium has definitely been one of the highlights of the year for SEMA,“ said Nathan Ridnouer, SEMA’s vice president of councils and membership. “Not only has this fourth annual event taken on a slightly new direction by expanding beyond online marketing and the Internet, but it also has found an audience that thrives on cutting-edge subject matter presented by our members.”
Check out these eight tips attendees took away from the symposium:
1. The opening general session, entitled “Mobile Devices: The Future of Mobile Marketing,” was presented by Nathan Sacco of eBay Motors. According to him, by 2013, 40% of Internet traffic will be mobile.
2. “Reaching Your Customers on Forums and Blogs” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Stewart Lawson of VerticalScope and Adrian Harris of Internet Brands. In this session, attendees learned how to create and manage Internet forums and blogs to interact with customers so they can bring maximum exposure to their brands.
3. Matt Bailey of SiteLogic Online Marketing presented “Grab Market Share with SEM & PPC,” where attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
4. After the networking lunch, Michael Kelly of ClickMail Marketing presented “Getting People to Read Your E-mails,” in which he provided tips to ensure that your e-mails were not only opened but also compelled the recipient to act. This session explained the optimum techniques for small business owners by focusing on case studies and best practices, software tools and templates for success.
5. “Market Research in the Digital Age” was presented by Tom Myroniak of SEMA, Famous Rhodes of eBay Motors, Michael Cooperman of J.D. Power & Associates, David Parcell of Harris Interactive and Dan Hall of AutoPacific. These industry experts provided tips on how to use market research to support your business goals and objectives.
6. “Converting Leads to Sales with CRM,” was presented by Jeff Scott of C-Level Management, who offered tips on topics including Leads vs. Opportunities; Defining a Simple, Yet Effective Sales Process; Knowing Your Customers; and High-Impact Sales & Marketing Tools.
7. Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, Rob Eberhart of DCi, Matt Gold of RPMware and Cameron Evans of Red Line Oil presented the “Good Data=More Sales” session. The panel highlighted the fact that 70% of online buyers are do-it-yourself (DIY) customers and 60% of shoppers use manufacturer sites to get information before buying.
8. The closing general session, entitled “Social Media for Your Business,” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Bryan Elliott of SoCal Action Sports Network and Mark Davidson of Shift+One Media. This session dealt with the Big Three in social media: Facebook, YouTube and Twitter. Attendees found that 60% of consumers interacted with companies via social media and 93% of consumers believed companies should have a presence in social media. Businesses should become involved to improve communications, generate leads and reduce costs.
Michael Kelly of ClickMail Marketing spoke to attendees about “Getting People to Read Your E-mails."
Jeff Scott of C-Level Management presented the session “Converting Leads to Sales with CRM.”
In the "Social Media for Your Business" session, Tyler Tanaka of PostRelease (far right) defined "The Big Three" as Facebook, YouTube and Twitter.
In the “Grab Market Share with SEM & PPC” session, presented by Matt Bailey of SiteLogic Online Marketing, attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
According to Nathan Sacco of eBay Motors, 40% of Internet traffic will be mobile by 2013.
According to Famous Rhodes of eBay Motors (far right), 70% of online buyers are do-it-yourself customers.
Welcome to the 2010 Business Technology Symposium - Onsite
interviews of symposium attendees. To download all 2010 BTS Presentations, visit www.sema.org/bts-downloads.
As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA's Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena,
California, drew 113 specialty-equipment industry attendees, from business owners to IT
professionals.
A host of industry experts presented eight sessions,
including panel discussions, which provided attendees with the
knowledge and skills needed to move their businesses forward in the Internet age.
“The 2010 SPC Business Technology Symposium has definitely been one of the highlights of the year for SEMA,“ said Nathan Ridnouer, SEMA’s vice president of councils and membership. “Not only has this fourth annual event taken on a slightly new direction by expanding beyond online marketing and the Internet, but it also has found an audience that thrives on cutting-edge subject matter presented by our members.”
Check out these eight tips attendees took away from the symposium:
1. The opening general session, entitled “Mobile Devices: The Future of Mobile Marketing,” was presented by Nathan Sacco of eBay Motors. According to him, by 2013, 40% of Internet traffic will be mobile.
2. “Reaching Your Customers on Forums and Blogs” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Stewart Lawson of VerticalScope and Adrian Harris of Internet Brands. In this session, attendees learned how to create and manage Internet forums and blogs to interact with customers so they can bring maximum exposure to their brands.
3. Matt Bailey of SiteLogic Online Marketing presented “Grab Market Share with SEM & PPC,” where attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
4. After the networking lunch, Michael Kelly of ClickMail Marketing presented “Getting People to Read Your E-mails,” in which he provided tips to ensure that your e-mails were not only opened but also compelled the recipient to act. This session explained the optimum techniques for small business owners by focusing on case studies and best practices, software tools and templates for success.
5. “Market Research in the Digital Age” was presented by Tom Myroniak of SEMA, Famous Rhodes of eBay Motors, Michael Cooperman of J.D. Power & Associates, David Parcell of Harris Interactive and Dan Hall of AutoPacific. These industry experts provided tips on how to use market research to support your business goals and objectives.
6. “Converting Leads to Sales with CRM,” was presented by Jeff Scott of C-Level Management, who offered tips on topics including Leads vs. Opportunities; Defining a Simple, Yet Effective Sales Process; Knowing Your Customers; and High-Impact Sales & Marketing Tools.
7. Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, Rob Eberhart of DCi, Matt Gold of RPMware and Cameron Evans of Red Line Oil presented the “Good Data=More Sales” session. The panel highlighted the fact that 70% of online buyers are do-it-yourself (DIY) customers and 60% of shoppers use manufacturer sites to get information before buying.
8. The closing general session, entitled “Social Media for Your Business,” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Bryan Elliott of SoCal Action Sports Network and Mark Davidson of Shift+One Media. This session dealt with the Big Three in social media: Facebook, YouTube and Twitter. Attendees found that 60% of consumers interacted with companies via social media and 93% of consumers believed companies should have a presence in social media. Businesses should become involved to improve communications, generate leads and reduce costs.
Michael Kelly of ClickMail Marketing spoke to attendees about “Getting People to Read Your E-mails."
Jeff Scott of C-Level Management presented the session “Converting Leads to Sales with CRM.”
In the "Social Media for Your Business" session, Tyler Tanaka of PostRelease (far right) defined "The Big Three" as Facebook, YouTube and Twitter.
In the “Grab Market Share with SEM & PPC” session, presented by Matt Bailey of SiteLogic Online Marketing, attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
According to Nathan Sacco of eBay Motors, 40% of Internet traffic will be mobile by 2013.
According to Famous Rhodes of eBay Motors (far right), 70% of online buyers are do-it-yourself customers.
Input collected through the Enthusiast Opinion Leader Research Project in 2009 was used to create a series of market research reports that provided SEMA Show exhibitors with valuable insight and data.
SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.
The SEMA Show features thousands of new automotive specialty parts and accessories and a spectacular collection of customized and classic vehicles. Serving as the industry’s premier gathering for parts manufacturers to meet with qualified buyers, the SEMA Show is not open to the general public.
“We’re looking for active enthusiasts to help us learn what truly resonates and what doesn’t,” said Thomas Myroniak, SEMA vice president of marketing and member services. “Their input will be incredibly valuable and undoubtedly aid in shaping future plans.”
SEMA launched the Enthusiast Opinion Leader Research Project at the 2009 SEMA Show, with 527 individuals invited to participate from a pool of thousands of applicants. Participants underwent a rigorous qualification process to ensure they were committed and influential automotive enthusiasts.
Their input was used to create a series of market research reports, providing SEMA Show exhibitors and the industry with valuable insight and data.
“The information generated from the program was unlike anything else we’ve ever done before,” said Myroniak. “Exhibitors who reviewed the reports have indicated that they are incredibly valuable and will undoubtedly aid in shaping future plans.”
Organizers are expanding on the success and will increase the number of participants in the 2010 program. The program will take place on Friday, November 5, at the Las Vegas Convention Center. Participants will get an exclusive preview of thousands of new products and be asked to share their opinions as well as encouraged to share photos, videos, comments, etc. through their favorite social media.
Input collected through the Enthusiast Opinion Leader Research Project in 2009 was used to create a series of market research reports that provided SEMA Show exhibitors with valuable insight and data.
SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.
The SEMA Show features thousands of new automotive specialty parts and accessories and a spectacular collection of customized and classic vehicles. Serving as the industry’s premier gathering for parts manufacturers to meet with qualified buyers, the SEMA Show is not open to the general public.
“We’re looking for active enthusiasts to help us learn what truly resonates and what doesn’t,” said Thomas Myroniak, SEMA vice president of marketing and member services. “Their input will be incredibly valuable and undoubtedly aid in shaping future plans.”
SEMA launched the Enthusiast Opinion Leader Research Project at the 2009 SEMA Show, with 527 individuals invited to participate from a pool of thousands of applicants. Participants underwent a rigorous qualification process to ensure they were committed and influential automotive enthusiasts.
Their input was used to create a series of market research reports, providing SEMA Show exhibitors and the industry with valuable insight and data.
“The information generated from the program was unlike anything else we’ve ever done before,” said Myroniak. “Exhibitors who reviewed the reports have indicated that they are incredibly valuable and will undoubtedly aid in shaping future plans.”
Organizers are expanding on the success and will increase the number of participants in the 2010 program. The program will take place on Friday, November 5, at the Las Vegas Convention Center. Participants will get an exclusive preview of thousands of new products and be asked to share their opinions as well as encouraged to share photos, videos, comments, etc. through their favorite social media.
Input collected through the Enthusiast Opinion Leader Research Project in 2009 was used to create a series of market research reports that provided SEMA Show exhibitors with valuable insight and data.
SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.
The SEMA Show features thousands of new automotive specialty parts and accessories and a spectacular collection of customized and classic vehicles. Serving as the industry’s premier gathering for parts manufacturers to meet with qualified buyers, the SEMA Show is not open to the general public.
“We’re looking for active enthusiasts to help us learn what truly resonates and what doesn’t,” said Thomas Myroniak, SEMA vice president of marketing and member services. “Their input will be incredibly valuable and undoubtedly aid in shaping future plans.”
SEMA launched the Enthusiast Opinion Leader Research Project at the 2009 SEMA Show, with 527 individuals invited to participate from a pool of thousands of applicants. Participants underwent a rigorous qualification process to ensure they were committed and influential automotive enthusiasts.
Their input was used to create a series of market research reports, providing SEMA Show exhibitors and the industry with valuable insight and data.
“The information generated from the program was unlike anything else we’ve ever done before,” said Myroniak. “Exhibitors who reviewed the reports have indicated that they are incredibly valuable and will undoubtedly aid in shaping future plans.”
Organizers are expanding on the success and will increase the number of participants in the 2010 program. The program will take place on Friday, November 5, at the Las Vegas Convention Center. Participants will get an exclusive preview of thousands of new products and be asked to share their opinions as well as encouraged to share photos, videos, comments, etc. through their favorite social media.
Input collected through the Enthusiast Opinion Leader Research Project in 2009 was used to create a series of market research reports that provided SEMA Show exhibitors with valuable insight and data.
SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.
The SEMA Show features thousands of new automotive specialty parts and accessories and a spectacular collection of customized and classic vehicles. Serving as the industry’s premier gathering for parts manufacturers to meet with qualified buyers, the SEMA Show is not open to the general public.
“We’re looking for active enthusiasts to help us learn what truly resonates and what doesn’t,” said Thomas Myroniak, SEMA vice president of marketing and member services. “Their input will be incredibly valuable and undoubtedly aid in shaping future plans.”
SEMA launched the Enthusiast Opinion Leader Research Project at the 2009 SEMA Show, with 527 individuals invited to participate from a pool of thousands of applicants. Participants underwent a rigorous qualification process to ensure they were committed and influential automotive enthusiasts.
Their input was used to create a series of market research reports, providing SEMA Show exhibitors and the industry with valuable insight and data.
“The information generated from the program was unlike anything else we’ve ever done before,” said Myroniak. “Exhibitors who reviewed the reports have indicated that they are incredibly valuable and will undoubtedly aid in shaping future plans.”
Organizers are expanding on the success and will increase the number of participants in the 2010 program. The program will take place on Friday, November 5, at the Las Vegas Convention Center. Participants will get an exclusive preview of thousands of new products and be asked to share their opinions as well as encouraged to share photos, videos, comments, etc. through their favorite social media.
Input collected through the Enthusiast Opinion Leader Research Project in 2009 was used to create a series of market research reports that provided SEMA Show exhibitors with valuable insight and data.
SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.
The SEMA Show features thousands of new automotive specialty parts and accessories and a spectacular collection of customized and classic vehicles. Serving as the industry’s premier gathering for parts manufacturers to meet with qualified buyers, the SEMA Show is not open to the general public.
“We’re looking for active enthusiasts to help us learn what truly resonates and what doesn’t,” said Thomas Myroniak, SEMA vice president of marketing and member services. “Their input will be incredibly valuable and undoubtedly aid in shaping future plans.”
SEMA launched the Enthusiast Opinion Leader Research Project at the 2009 SEMA Show, with 527 individuals invited to participate from a pool of thousands of applicants. Participants underwent a rigorous qualification process to ensure they were committed and influential automotive enthusiasts.
Their input was used to create a series of market research reports, providing SEMA Show exhibitors and the industry with valuable insight and data.
“The information generated from the program was unlike anything else we’ve ever done before,” said Myroniak. “Exhibitors who reviewed the reports have indicated that they are incredibly valuable and will undoubtedly aid in shaping future plans.”
Organizers are expanding on the success and will increase the number of participants in the 2010 program. The program will take place on Friday, November 5, at the Las Vegas Convention Center. Participants will get an exclusive preview of thousands of new products and be asked to share their opinions as well as encouraged to share photos, videos, comments, etc. through their favorite social media.
