Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

	Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting on Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy as You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review it at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Learn what the future of the Internet will look like at "From the Desktop to the Pocket: The Future of Internet Information," a special keynote address sponsored by eBay Motors at the 2010 SEMA Show. Hear how eBay Motors, the market leader in online automotive parts sales, is preparing for evolution of the Internet as social media, mobile marketing and applications assume a leading role in web development. Gregory Boutte, vice president of eBay Motors, will describe the market dynamics as his company sees them, and an expert panel will also discuss Internet trends, online consumer behavior and the role of data as consumers leverage emerging technologies.

Panelists include:

• Gregory Boutte, Vice President, eBay Motors
• Famous Rhodes, Director of eBay Motors

• Jad Dunning, CEO, DriverSide
• Glenn Rogers, CEO, CarDomain

• Martin Lauber, CEO, Swirl Marketing
• Melissa Grusche, Automotive Head of Industry, Google
• Bryan Murphy, CEO, WHI

Don't miss this opportunity to hear from and interact with these leaders, and learn what success in the Internet world will look like in a decade. "From the Desktop to the Pocket: The Future of Internet Information—Sponsored by eBay Motors" is scheduled for Monday, November 1, 8:00 a.m.–9:00 a.m., at the Las Vegas Hilton, Pavilion 6. Admission is free, but tickets are required. Follow this link for further details.