SEMA and the Las Vegas Convention and Visitors Authority (LVCVA) have teamed up to reach out to qualified buyers that have yet to register for the SEMA Show.

SEMA and the Las Vegas Convention and Visitors Authority (LVCVA) have teamed up to reach out to qualified buyers yet to register for the SEMA Show. The LVCVA is the official destination marketing organization of Las Vegas, responsible for bringing visitors to Las Vegas and Clark County by promoting tourism, conventions, meetings and special events.

SEMA provided the highest 15,000 quality leads out of a database of more than 500,000 unique records. “And that’s just from this decade,” according to Dan Hobgood, SEMA senior marketing director. "How we culled our vast database of buyers down to just 15,000 hot leads was to look at just domestic buyers, since most international buyers have already made their plans due to a longer lead time needed to secure visas and other travel arrangements."

“From there, we wanted to provide LVCVA with the most up-to-date telephone numbers, so we went with 7,500 names and corresponding phone numbers for buyers who attended both the 2008 and 2009 SEMA Shows," Hobgood added. "We also wanted to make sure and tap buyers that attend every other year so we provided another 7,500 buyers that attended in 2008 but not in 2009."

This phone outreach campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, 300,000+ multiple direct mailers over the course of July, August and September, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

	SEMA and the Las Vegas Convention and Visitors Authority (LVCVA) have teamed up to reach out to qualified buyers that have yet to register for the SEMA Show.

SEMA and the Las Vegas Convention and Visitors Authority (LVCVA) have teamed up to reach out to qualified buyers yet to register for the SEMA Show. The LVCVA is the official destination marketing organization of Las Vegas, responsible for bringing visitors to Las Vegas and Clark County by promoting tourism, conventions, meetings and special events.

SEMA provided the highest 15,000 quality leads out of a database of more than 500,000 unique records. “And that’s just from this decade,” according to Dan Hobgood, SEMA senior marketing director. "How we culled our vast database of buyers down to just 15,000 hot leads was to look at just domestic buyers, since most international buyers have already made their plans due to a longer lead time needed to secure visas and other travel arrangements."

“From there, we wanted to provide LVCVA with the most up-to-date telephone numbers, so we went with 7,500 names and corresponding phone numbers for buyers who attended both the 2008 and 2009 SEMA Shows," Hobgood added. "We also wanted to make sure and tap buyers that attend every other year so we provided another 7,500 buyers that attended in 2008 but not in 2009."

This phone outreach campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, 300,000+ multiple direct mailers over the course of July, August and September, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.

	To receive the Freeman discounted rate, overhead signs must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

First, exhibitors must submit a rendering or digital photo of the sign showing all graphics, where it will be hung above the booth and the sign's dimensions to ensure it complies with display regulations. Click here to complete the Hanging Sign Design Notification, which is due by September 10.

Second, Freeman must hang all signs from the ceiling in the Las Vegas Convention Center. To receive the Freeman discounted rate, the overhead sign must be sent in a separate container directly to the advance warehouse by October 22 using the Hanging Sign Shipping Label. Click on the following links to access the Freeman Hanging Sign Labor form and the Hanging Sign Shipping Label.

Important rules to note:

• Hanging signs are not permitted over linear booths, with the exception of perimeter linear exhibits. Hanging signs above perimeter linear exhibits may not be higher than 12 feet from the ground, must be flat and set back 5 feet from the aisle in front of the exhibit. All other linear exhibits (non-perimeter linear booths) are not permitted hanging signs.
• Hanging signs above all other booths (peninsulas, split-islands and islands) may be hung at any height; however, the sign itself can be no more than 8 feet in height from top to bottom and must be finished on all sides. Signs, lettering or graphics facing a neighboring exhibit must be located at least 10 feet from the neighboring exhibit.

If you need assistance, please contact Show Management at 702/450-7662, ext. 120.