Frank Morgan, Ph.D. and president of Morgan Associates, will deliver the keys to successful negotiating in a new SEMA webinar on Thursday, October 7, 10:00 a.m.–11:00 a.m. (PDT).

Successful Negotiations: Understanding Competitive and Collaborative Tactics—Powered by the Young Executives Network (YEN)

Negotiating is a critical business skill. Proficiency at negotiations can be developed by anyone for use in every type of sale, including products, ideas and even selling oneself for a better job, salary or benefits. Now you can learn the keys to successful negotiating in a revealing new SEMA webinar.

Frank Morgan, Ph.D. and president of Morgan Associates, is an expert at how to negotiate. He was the global director of executive development and leadership with global responsibility for talent management and leadership development for Dow Chemical Company and was professor of management and director of executive programs at the University of North Carolina at Chapel Hill.

He has more than 20 years of business experience in human resources and line management and is currently a faculty member for Leadership 2.0 at the University of the Aftermarket, Northwood University.

On Thursday, October 7, 10:00 a.m.–11:00 a.m. (PDT), Morgan will conduct this informative session on competitive and collaborative negotiations and when to use each type.

This webinar is powered by the SEMA Young Executives Network (YEN). Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Frank Morgan, Ph.D. and president of Morgan Associates, will deliver the keys to successful negotiating in a new SEMA webinar on Thursday, October 7, 10:00 a.m.–11:00 a.m. (PDT).

Successful Negotiations: Understanding Competitive and Collaborative Tactics—Powered by the Young Executives Network (YEN)

Negotiating is a critical business skill. Proficiency at negotiations can be developed by anyone for use in every type of sale, including products, ideas and even selling oneself for a better job, salary or benefits. Now you can learn the keys to successful negotiating in a revealing new SEMA webinar.

Frank Morgan, Ph.D. and president of Morgan Associates, is an expert at how to negotiate. He was the global director of executive development and leadership with global responsibility for talent management and leadership development for Dow Chemical Company and was professor of management and director of executive programs at the University of North Carolina at Chapel Hill.

He has more than 20 years of business experience in human resources and line management and is currently a faculty member for Leadership 2.0 at the University of the Aftermarket, Northwood University.

On Thursday, October 7, 10:00 a.m.–11:00 a.m. (PDT), Morgan will conduct this informative session on competitive and collaborative negotiations and when to use each type.

This webinar is powered by the SEMA Young Executives Network (YEN). Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Along with returning incumbents Tom Brooks of Truckin' Thunder, Bill Cole of Yankee Customs Inc., Fred Snow of Hella Lighting and Melanie White of Hellwig Products, the Truck and Off-Road Alliance (TORA) membership elected two brand-new members to the Select Committee in June. [Read more]

Along with returning incumbents Tom Brooks of Truckin' Thunder, Bill Cole of Yankee Customs Inc., Fred Snow of Hella Lighting and Melanie White of Hellwig Products, the Truck and Off-Road Alliance (TORA) membership elected two brand-new members to the Select Committee in June. [Read more]

Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with customers there. SEMA offers several programs that can help get member companies started. [Read more]

Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with customers there. SEMA offers several programs that can help get member companies started. [Read more]

Along with incumbents Ken DeVries, Sal Perez and Sheila Perkins, the Automotive Restoration Market Organization (ARMO) membership elected four new members to the Select Committee 2010–2011. While "new" to the council in terms of the most recent elections, each of the four brings his or her own long history to the automotive aftermarket. This collective experience adds even more depth and perspective to an already accomplished ARMO Select Committee. [Read more]  

Along with incumbents Ken DeVries, Sal Perez and Sheila Perkins, the Automotive Restoration Market Organization (ARMO) membership elected four new members to the Select Committee 2010–2011. While "new" to the council in terms of the most recent elections, each of the four brings his or her own long history to the automotive aftermarket. This collective experience adds even more depth and perspective to an already accomplished ARMO Select Committee. [Read more]  

	The "How to Revitalize Our Youth's Love Affair With the Automobile (and Why It Is Vital to Our Industry's Future)" seminar will include 10 sessions.

Is the love affair with the car over? Say it isn't so! Recent studies indicate a major shift in Gen Y's perception of the automobile. Historically, kids have relied heavily on the car to connect socially—but not anymore.

“Many of us in executive management of automotive aftermarket companies,” said Zan Martin, Martin & Company Advertising, “are in or near the end of the Baby-Boomer age group. We achieved our first major milestone in life by actually passing the “big” test, getting our driver’s licenses and saving up to get our own cars. We were finally able to hop in the car, pick up our friends and experience a much-anticipated freedom. We had wheels!”

Reality check: Today’s kids don’t have to have wheels at all in order to be totally active in each other’s social lives. They can text, Skype or compete with each other among hundreds of online video games from across the street or on the other side of the ocean. Who needs wheels? In fact, statistics show that as the technology behind social media advances (almost daily), kids are waiting longer and longer to get their driver's licenses or even think about getting behind the wheel of a car. Most know they can’t afford the car payment, the insurance or the price of the gas anyway. Many families are carpooling just to save money.

For those of us whose livelihoods depend on a consumer’s passion for the automobile, this information is downright scary. Come out and get some tips from a number of savvy company executives whose business strategies include luring youth back into our market.

Don’t miss "How to Revitalize Our Youth's Love Affair With the Automobile (and Why It Is Vital to Our Industry's Future)," during the 2010 SEMA Show. This session will be held Thursday, November 4, from 9:30 a.m.–10:30 a.m., at the Las Vegas Convention Center, Room N259.

Panelists include:

• Chris Douglas – Vice President of Marketing, COMP Performance Group
• Stacey David – Host and producer, "Stacey David's GearZ"
• Justin Choi – President: Cie Studios, inventor of online game Car Town
• Myles Kovacs – President and Co-founder: DUB Magazine
• Zan Martin – President, Martin & Company Advertising [session moderator]

This session is part of the Industry Trends & Forecasts Track, which includes the following 10 sessions. For additional information, visit www.SEMAShow.com/education.

New Car Buyers' Aftermarket Intentions
Monday, November 1, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N252
Presenter: Dan Hall, AutoPacific

Product Knock-Off's: Keeping a Strong Brand in the Midst of Look-alikes
Powered by the Motorsports Parts Manufacturers Council (MPMC)
Monday, November 1, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N252

Collision Repair: Building Your Cash-Pay Business
Monday, November 1, 2010
12:00 p.m.–1:00 p.m.
Las Vegas Convention Center, Room N252
Presenters: Thomas Hoerner, BASF; Ken Scherping, LeMettry's Collision; Chip Foose, Foose Design

Global Growth: Successful Aftermarket Companies Show the Way To International Success
Monday, November 1, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N252
Presenters: Paul "Scooter" Brothers, Competition Performance Group; Kevin Floody, K&N Engineering; Linda Spencer, SEMA

Financial Benchmarking: An Industry Overview
Tuesday, November 2, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N259
Presenter: Julie Hedges, Hedges & Company

Hot Products for 2011: What Consumers Want
Tuesday, November 2, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N259
Presenters: Famous Rhodes, eBay Motors; Jenni Chang, eBay Motors

Future Aftermarket Trends and How to Profit
Wednesday, November 3, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N259
Presenter: Jon Hedges, Hedges & Company

Market Research: How It Can Help Your Company Make More Money
Wednesday, November 3, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N259
Presenters: Tom Myroniak, SEMA; Mike VanNieuwkuyk, J.D. Power & Associates; Dan Hall, AutoPacific; David Parcell, Harris Interactive; Michael Cooperman, J.D. Power & Associates

How to Revitalize Our Youth's Love Affair With the Automobile (and Why It Is Vital to Our Industry's Future)
Thursday, November 4, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N259
Presenters: Zan Martin, Martin & Company Advertising; Chris Douglas, COMP Performance Group; Stacey David, "Stacey David's GearZ"; and Justin Choi, Cie Studios; Myles Kovacs, DUB Magazine

Selling Performance Parts: Trends and Sales Strategies—Powered by the Street Performance Council (SPC)
Thursday, November 4, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N259
Presenter: Andy McJannett, Performance Improvements

	The "How to Revitalize Our Youth's Love Affair With the Automobile (and Why It Is Vital to Our Industry's Future)" seminar will include 10 sessions.

Is the love affair with the car over? Say it isn't so! Recent studies indicate a major shift in Gen Y's perception of the automobile. Historically, kids have relied heavily on the car to connect socially—but not anymore.

“Many of us in executive management of automotive aftermarket companies,” said Zan Martin, Martin & Company Advertising, “are in or near the end of the Baby-Boomer age group. We achieved our first major milestone in life by actually passing the “big” test, getting our driver’s licenses and saving up to get our own cars. We were finally able to hop in the car, pick up our friends and experience a much-anticipated freedom. We had wheels!”

Reality check: Today’s kids don’t have to have wheels at all in order to be totally active in each other’s social lives. They can text, Skype or compete with each other among hundreds of online video games from across the street or on the other side of the ocean. Who needs wheels? In fact, statistics show that as the technology behind social media advances (almost daily), kids are waiting longer and longer to get their driver's licenses or even think about getting behind the wheel of a car. Most know they can’t afford the car payment, the insurance or the price of the gas anyway. Many families are carpooling just to save money.

For those of us whose livelihoods depend on a consumer’s passion for the automobile, this information is downright scary. Come out and get some tips from a number of savvy company executives whose business strategies include luring youth back into our market.

Don’t miss "How to Revitalize Our Youth's Love Affair With the Automobile (and Why It Is Vital to Our Industry's Future)," during the 2010 SEMA Show. This session will be held Thursday, November 4, from 9:30 a.m.–10:30 a.m., at the Las Vegas Convention Center, Room N259.

Panelists include:

• Chris Douglas – Vice President of Marketing, COMP Performance Group
• Stacey David – Host and producer, "Stacey David's GearZ"
• Justin Choi – President: Cie Studios, inventor of online game Car Town
• Myles Kovacs – President and Co-founder: DUB Magazine
• Zan Martin – President, Martin & Company Advertising [session moderator]

This session is part of the Industry Trends & Forecasts Track, which includes the following 10 sessions. For additional information, visit www.SEMAShow.com/education.

New Car Buyers' Aftermarket Intentions
Monday, November 1, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N252
Presenter: Dan Hall, AutoPacific

Product Knock-Off's: Keeping a Strong Brand in the Midst of Look-alikes
Powered by the Motorsports Parts Manufacturers Council (MPMC)
Monday, November 1, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N252

Collision Repair: Building Your Cash-Pay Business
Monday, November 1, 2010
12:00 p.m.–1:00 p.m.
Las Vegas Convention Center, Room N252
Presenters: Thomas Hoerner, BASF; Ken Scherping, LeMettry's Collision; Chip Foose, Foose Design

Global Growth: Successful Aftermarket Companies Show the Way To International Success
Monday, November 1, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N252
Presenters: Paul "Scooter" Brothers, Competition Performance Group; Kevin Floody, K&N Engineering; Linda Spencer, SEMA

Financial Benchmarking: An Industry Overview
Tuesday, November 2, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N259
Presenter: Julie Hedges, Hedges & Company

Hot Products for 2011: What Consumers Want
Tuesday, November 2, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N259
Presenters: Famous Rhodes, eBay Motors; Jenni Chang, eBay Motors

Future Aftermarket Trends and How to Profit
Wednesday, November 3, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N259
Presenter: Jon Hedges, Hedges & Company

Market Research: How It Can Help Your Company Make More Money
Wednesday, November 3, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N259
Presenters: Tom Myroniak, SEMA; Mike VanNieuwkuyk, J.D. Power & Associates; Dan Hall, AutoPacific; David Parcell, Harris Interactive; Michael Cooperman, J.D. Power & Associates

How to Revitalize Our Youth's Love Affair With the Automobile (and Why It Is Vital to Our Industry's Future)
Thursday, November 4, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N259
Presenters: Zan Martin, Martin & Company Advertising; Chris Douglas, COMP Performance Group; Stacey David, "Stacey David's GearZ"; and Justin Choi, Cie Studios; Myles Kovacs, DUB Magazine

Selling Performance Parts: Trends and Sales Strategies—Powered by the Street Performance Council (SPC)
Thursday, November 4, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N259
Presenter: Andy McJannett, Performance Improvements