Classic Camaros with specialty-equipment upgrades. Current Camaros crafted with classic stylings of the past. Check out all of the photos of the Chevrolet Camaros on display at the 2009 SEMA Show.

The collection of photos are part of the SEMA Show photo gallery available on www.enjoythedrive.com. The database of photos is searchable by several categories, including vehicle make, vehicle model, vehicle category, exhibitor name and more.

Classic Camaros with specialty-equipment upgrades. Current Camaros crafted with classic stylings of the past. Check out all of the photos of the Chevrolet Camaros on display at the 2009 SEMA Show.

The collection of photos are part of the SEMA Show photo gallery available on www.enjoythedrive.com. The database of photos is searchable by several categories, including vehicle make, vehicle model, vehicle category, exhibitor name and more.

	The SEMA Online Marketing Conference will help attendees adapt to evolving technologies and tactics.

Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike to navigate the dynamics of this shifting landscape.

Experts will present on a number of subjects, including the essentials of search engine optimization (SEO), search engine marketing (SEM), landing page optimization, local search, pay-per-click (PPC), social media marketing, website analytics, forums and blogs, video and more.

This year, the conference will offer two tracks; a fundamentals track for businesses and marketers just getting started and an intermediate/advanced track for those more experienced. The 2010 Online Marketing Conference has been custom-built to meet the needs of the specialty-equipment market, giving participants practical tips and tools that will immediately impact their businesses.

"We've gathered some of the top Internet marketing experts in their respective fields for this unprecedented conference,” says Tom Myroniak, SEMA vice president of marketing and member services. “Not only are they amazing presenters, but they are also top-rated educators with proven strategies and hidden secrets for online marketing success.”

Last year’s conference was a huge success, and the limited seating sold fast. Don’t miss the 2010 SEMA Online Marketing Conference.

SEMA Online Marketing Conference
Monday, November 1, 2010, 9:00 a.m.–6:00 p.m.
Las Vegas Convention Center

On-site Registration*

* SEMA Member: $149
* Non-Member: $249

*includes lunch. Does NOT include required SEMA Show registration of $75. For more information, visit www.SEMAomc.com.

	The SEMA Online Marketing Conference will help attendees adapt to evolving technologies and tactics.

Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike to navigate the dynamics of this shifting landscape.

Experts will present on a number of subjects, including the essentials of search engine optimization (SEO), search engine marketing (SEM), landing page optimization, local search, pay-per-click (PPC), social media marketing, website analytics, forums and blogs, video and more.

This year, the conference will offer two tracks; a fundamentals track for businesses and marketers just getting started and an intermediate/advanced track for those more experienced. The 2010 Online Marketing Conference has been custom-built to meet the needs of the specialty-equipment market, giving participants practical tips and tools that will immediately impact their businesses.

"We've gathered some of the top Internet marketing experts in their respective fields for this unprecedented conference,” says Tom Myroniak, SEMA vice president of marketing and member services. “Not only are they amazing presenters, but they are also top-rated educators with proven strategies and hidden secrets for online marketing success.”

Last year’s conference was a huge success, and the limited seating sold fast. Don’t miss the 2010 SEMA Online Marketing Conference.

SEMA Online Marketing Conference
Monday, November 1, 2010, 9:00 a.m.–6:00 p.m.
Las Vegas Convention Center

On-site Registration*

* SEMA Member: $149
* Non-Member: $249

*includes lunch. Does NOT include required SEMA Show registration of $75. For more information, visit www.SEMAomc.com.

Wade Kawasaki, CEO of Exports International, will moderate and lead the SEMA Show seminar, "Global Growth: Successful Aftermarket Companies Show you the Way to International Success."

On Monday, November 1, from 3:00 p.m.–4:00 p.m., in room N252 at the Las Vegas Convention Center, longtime exporters will come together to address 10 of your thorniest questions regarding attracting and maintaining overseas customers.

Wade Kawasaki, CEO of Exports International, will pose YOUR questions to our experts: SEMA Chairman Elect and Comp Performance COO Scooter Brothers, and K&N International Business Manager Kevin Floody.

Questions received to date include whether to offer country-wide exclusive arrangements, how to target limited overseas marketing resources, and how to build product to incorporate differences in vehicle fleets between the United States and markets overseas.

No RSVP needed for the seminar.

The session is part of the educational seminars that comprise the SEMA Show's Education Days. View all of the sessions taking place the week of the Show.

More information on the 2010 SEMA Show is available at www.SEMAShow.com.

Wade Kawasaki, CEO of Exports International, will moderate and lead the SEMA Show seminar, "Global Growth: Successful Aftermarket Companies Show you the Way to International Success."

On Monday, November 1, from 3:00 p.m.–4:00 p.m., in room N252 at the Las Vegas Convention Center, longtime exporters will come together to address 10 of your thorniest questions regarding attracting and maintaining overseas customers.

Wade Kawasaki, CEO of Exports International, will pose YOUR questions to our experts: SEMA Chairman Elect and Comp Performance COO Scooter Brothers, and K&N International Business Manager Kevin Floody.

Questions received to date include whether to offer country-wide exclusive arrangements, how to target limited overseas marketing resources, and how to build product to incorporate differences in vehicle fleets between the United States and markets overseas.

No RSVP needed for the seminar.

The session is part of the educational seminars that comprise the SEMA Show's Education Days. View all of the sessions taking place the week of the Show.

More information on the 2010 SEMA Show is available at www.SEMAShow.com.

Wade Kawasaki, CEO of Exports International, will moderate and lead the SEMA Show seminar, "Global Growth: Successful Aftermarket Companies Show you the Way to International Success."

On Monday, November 1, from 3:00 p.m.–4:00 p.m., in room N252 at the Las Vegas Convention Center, longtime exporters will come together to address 10 of your thorniest questions regarding attracting and maintaining overseas customers.

Wade Kawasaki, CEO of Exports International, will pose YOUR questions to our experts: SEMA Chairman Elect and Comp Performance COO Scooter Brothers, and K&N International Business Manager Kevin Floody.

Questions received to date include whether to offer country-wide exclusive arrangements, how to target limited overseas marketing resources, and how to build product to incorporate differences in vehicle fleets between the United States and markets overseas.

No RSVP needed for the seminar.

The session is part of the educational seminars that comprise the SEMA Show's Education Days. View all of the sessions taking place the week of the Show.

More information on the 2010 SEMA Show is available at www.SEMAShow.com.

This year’s Dealer Day will focus on accessory integration, sales, profit and will also provide participants with a “how-to” manual that outlines best practices and guidelines for Dealer Accessory Programs.

Several years ago, I was asked to make a presentation to a group of general managers and dealer principles about integrating an accessory program as part of their day-to-day operations. The success of an in-house program for the owner’s Cadillac franchise had sparked interest as to whether a similar business model would work in his Honda and Toyota franchises.

The presentation covered the basics: 1) opportunity cost; 2) liability; 3) incentive structure; 4) inventory; and 5) ROI. The presentation was followed by a Q&A in which areas, such as logistics, staffing and vehicle styling, were addressed. The CFO of this automotive group then asked the fundamental question: "What is the one thing that would hinder the success of implementing an accessory program into our other dealerships?” After some consideration, I responded: “The lack of support from ownership and/or upper management.”

Sure, there are many important factors that contribute to whether an accessory program will work or not, but none more so than the active support of leadership. Active versus passive support is critical. For any program to realize its potential, it must be given both the conditions and resources necessary to thrive.

For example, let’s assume that both the active and passive dealer set the conditions for accessory integration to be increased revenue and vehicle sales. The two dealers, however, differ in terms of the tools they provide to achieve this goal—the resources. As where the passive dealer may allow for one or two vehicles to be equipped, the active dealer would require that there are, at minimum, representative vehicles for every car line and that a predetermined percentage of all inventory is dressed up.

Active support goes much further than this. Dealerships ought to require that the selling of accessories be a function of the salesperson’s responsibilities, not an after-thought. This can be measured along the same line as the total vehicles sold monthly and gross profit generated. In addition, accessories should be fully intertwined with all collateral programs and marketing efforts. It is that important.

The bottom line is that accessories will help you sell cars, increase profits and differentiate your product line. However, this requires the active support of leadership and an accessory-conducive culture from top to bottom. Too often, accessory results are unfairly judged within an environment in which they were not really given an opportunity to succeed. It takes time and commitment, but the fruit will be worth the labor.—Zane Clark, SEMA Council Director

Get in the game. Learn more at Dealer Day 2010.

This year’s Dealer Day will focus on accessory integration, sales, profit and will also provide participants with a “how-to” manual that outlines best practices and guidelines for Dealer Accessory Programs.

Several years ago, I was asked to make a presentation to a group of general managers and dealer principles about integrating an accessory program as part of their day-to-day operations. The success of an in-house program for the owner’s Cadillac franchise had sparked interest as to whether a similar business model would work in his Honda and Toyota franchises.

The presentation covered the basics: 1) opportunity cost; 2) liability; 3) incentive structure; 4) inventory; and 5) ROI. The presentation was followed by a Q&A in which areas, such as logistics, staffing and vehicle styling, were addressed. The CFO of this automotive group then asked the fundamental question: "What is the one thing that would hinder the success of implementing an accessory program into our other dealerships?” After some consideration, I responded: “The lack of support from ownership and/or upper management.”

Sure, there are many important factors that contribute to whether an accessory program will work or not, but none more so than the active support of leadership. Active versus passive support is critical. For any program to realize its potential, it must be given both the conditions and resources necessary to thrive.

For example, let’s assume that both the active and passive dealer set the conditions for accessory integration to be increased revenue and vehicle sales. The two dealers, however, differ in terms of the tools they provide to achieve this goal—the resources. As where the passive dealer may allow for one or two vehicles to be equipped, the active dealer would require that there are, at minimum, representative vehicles for every car line and that a predetermined percentage of all inventory is dressed up.

Active support goes much further than this. Dealerships ought to require that the selling of accessories be a function of the salesperson’s responsibilities, not an after-thought. This can be measured along the same line as the total vehicles sold monthly and gross profit generated. In addition, accessories should be fully intertwined with all collateral programs and marketing efforts. It is that important.

The bottom line is that accessories will help you sell cars, increase profits and differentiate your product line. However, this requires the active support of leadership and an accessory-conducive culture from top to bottom. Too often, accessory results are unfairly judged within an environment in which they were not really given an opportunity to succeed. It takes time and commitment, but the fruit will be worth the labor.—Zane Clark, SEMA Council Director

Get in the game. Learn more at Dealer Day 2010.

The 2010 midterm elections are less than two weeks away, and campaigns throughout the nation are making their last-minute pitches to voters. Many voters may have already made up their minds, driven by disappointment in the current leadership in Washington and a renewed outcry against high unemployment, stagnant economic growth and increasing taxes and regulations.

If the election were held today, it is projected that Republicans will regain the majority in the House of Representatives and come very close to regaining the U.S. Senate majority as well. To learn more about the election and to hear what the experts are saying as election day approaches, visit www.semapac.com, and click on “2010 Election Information.”

Need to vote before attending the SEMA Show? Click here for information on early/absentee voting in your state!