Husky Liners has entered into a partnership agreement with Richard Childress Racing.

Husky Liners Partners with RCR's No. 22 NASCAR Camping World Truck Series Team
Husky Liners, a supplier of automotive accessories for light trucks, SUVs, vans and cars, has entered into a partnership agreement with Richard Childress Racing. The Winfield, Kansas-based company will be the primary sponsor of RCR's No. 22 NASCAR Camping World Truck Series team driven by Joey Coulter for two races during the 2012 season.

The Husky Liners brand will serve as the primary sponsor of Coulter’s No. 22 Chevrolet Silverado at Kansas Speedway (April 21) and Talladega Superspeedway (October 6). Coulter, currently in his second year of competition in the NASCAR Camping World Truck Series, earned Sunoco Rookie of the Year honors in 2011.

Team Falken Tire finished sixth in the GT class in the Tequila Patron American Le Mans Series at Long Beach last weekend.

Team Falken Faces Adversity to Finish Sixth at Long Beach
After starting in eighth position, Team Falken Tire finished sixth in the GT class in the Tequila Patron American Le Mans Series at Long Beach last weekend. The team entered the weekend hoping for a second straight street course win on the 1.968-mile track, with the previous win being on the streets of Baltimore last season. With their unbeatable rain tire setup, the team conquered the charts in the rain-filled practice session and qualifying session last Friday. However, the weather conditions resulted in an abandonment of the qualifying session, forcing the team to give up the pole position and start the race based on their position in the championship point standings. American Bryan Sellers started the race in eighth, but was passed before the green flag flew, interrupting his run out of the hairpin and losing two positions. Undeterred, Sellers worked his way through the field, but again faced adversity when he came behind a slower LMPC car that would not let him pass.

Watching the lap times of Sellers get better with each lap, German Wolf Henzler rejoined the race in fifth position in the GT class, optimistic the Porsche 911 GT3 RSR could continue to climb the charts. As the session progressed, Henzler felt issues with oversteer; a problem that got worse with each lap. In the final minutes of the race, Henzler held off the Aston Martin of Adrian Fernandez as they raced nose to end for several laps. With seven minutes to go, Henzler lost the position, bringing the car across the finish line in sixth.

Team Falken Tire and the American Le Mans Series next races at the American Le Mans Monterey Presented by Patron May 10–12.

	The Don Garlits “Rat Roast” DVD will begin shipping April 20, 2012.

Don Garlits “Rat Roast” DVD Now Available
The Don Garlits “Rat Roast” DVD will begin shipping April 20, 2012. The DVD video, recorded February 11, 2012, at the Sheraton Fairplex in Pomona, California, captures the evening when seven of Don Garlits’ pals from his 62-year racing career roasted and toasted “Big Daddy” to celebrate his 80th birthday before a sell-out crowd.

Produced by the Quarter Mile Foundation, the DVD covers more than 120 minutes of the event, which opens with Linda Vaughn (as Marilyn Monroe) singing a sultry “Happy Birthday” to Don, followed by opening remarks from NHRA President Tom Compton. Master of Ceremonies Bob Frey played “Ring Master” over Jerry (The King) Ruth, Ed (The Master) Pink, Tommy (TV Tommy) Ivo, Dave (Big Mac) McClelland, Ed (The Camfather) Iskenderian, Sid Waterman and Don (The Snake) Prudhomme, plus Garlits.

The “Rat Roast” DVD is available for $20 (USD), plus shipping and handling from the Quarter Mile Foundation website. The DVD can also be purchased at the Don Garlits Museum of Drag Racing and its website.

	In the No. 8 Cadillac Racing Cadillac CTS-V, Andy Pilgrim earned his first Pirelli World Challenge Championships victory in the GT class at last Sunday's Pirelli World Challenge Long Beach Grand Prix.

Pilgrim and Baldwin Score Pirelli World Challenge Victories at Long Beach
Andy Pilgrim of Marina Del Rey, Florida, earned his first Pirelli World Challenge Championships victory since 2009 in the GT class and Jack Baldwin of Marietta, Georgia, earned his first World Challenge victory ever in the GTS class at last Sunday's Pirelli World Challenge Long Beach Grand Prix presented by StopTech.

Pilgrim started second in the No. 8 Cadillac Racing Cadillac CTS-V and, as he had predicted after qualifying, was no match for polesitter Randy Pobst of Gainesville, Georgia, on the race's standing start as Pobst used the all-wheel drive on his No. 6 K-Pax Racing Volvo S60 to full advantage. However, Pilgrim managed to slot into second place heading into Turn 1 and spent the next several laps searching for an opportunity to make a move. The opportunity presented itself in Turn 1 on Lap 9 of the 31-lap event and Pilgrim made the most of it. In fact, it turned out to be the Cadillac CTS-V Move of the Race. Once he got around the Volvo, Pilgrim was never challenged for the remainder of the race. He beat Pobst by 6.337 seconds to score his first World Challenge victory since 2009 at Road America, which came in a K-Pax Volvo.

After a difficult weekend at the season-opening doubleheader in St. Petersburg three weeks ago that produced a 12th- and a ninth-place result, Pobst rebounded nicely in Long Beach. The four-time World Challenge GT champion started from the pole position and led the first eight laps in the race before finishing second.

Johnny O'Connell, of Flowery Branch, Georgia, claimed the final spot on the GT podium with a third-place run in his No. 3 Cadillac Racing Cadillac CTS-V. O'Connell, who started third, leaves Long Beach atop the GT point standings by 13 points, 374–361, over Pilgrim thanks to three straight podium results. Fourth place in GT went to James Sofronas of Newport Beach, California, in the No. 14 Global Motorsports Group Porsche 911 GT3. Lawson Aschenbach of Darnestown, Maryland, followed up with a fifth-place ride at Long Beach in the No. 1 Privacy Star/Entrust Porsche 911 GT3.

Baldwin held the GTS lead throughout the race but his mirrors were full of the No. 50 eBay Motors Ford Mustang Boss 302S driven by Justin Bell of Los Angeles, as the laps wound down. Baldwin stretched his advantage slightly over the closing laps to come out on top, finishing ahead of runner-up Bell and third-place Colin Braun of Charlotte, North Carolina. It was Baldwin's first career World Challenge victory and came in just his third series start.

The second-place run for Bell was enough for him to maintain his spot atop the GTS driver standings with three of 13 races in the books. Braun finished in third place in the No. 38 Infinity Audio/Kia Motors America Kia Optima. Fourth place in GTS went to Nick Esayian of San Diego, in the No. 34 RealTime Racing/Acura/HPD Acura TSX. Roger Miller of Salt Lake City, finished fifth in the No. 23 Rehagen Racing Ford Mustang Boss 302S and earned the Sunoco Hard Charger Award for improving 13 places from start to finish.

The Optima Batteries Best Standing Start Award went to Tony Gaples of Lincolnshire, Illinois, in the No. 11 Kleinschmidt Chevrolet Corvette. Cadillac holds a five-point advantage over Porsche, 25–20, in GT manufacturer points, while Ford is six points ahead of Acura, 25–19, in the GTS manufacturer battle.

Vito Ippolito, FIM president (left), and Hervé Amelot, Motul's managing director (right), officially signed the contract for Motul to become FIM’s official lubricant partner and official partner with the FIM Endurance World Championship.

Motul Named Official Lubricant Partner for the Fédération Internationale de Motocyclisme
Motul, a brand of motorcycle lubricants, has entered into a three-year partnership agreement with the motorcycle governing body Fédération Internationale de Motocyclisme (FIM).

On Saturday, April 14, 2012, Vito Ippolito, FIM president, and Hervé Amelot, Motul's managing director, officially signed the contract for Motul to become FIM’s official lubricant partner and official partner with the FIM Endurance World Championship. The contract was signed just prior to the start of the opening round of the EWC—the 24-hour Bol d’Or at the Magny-Cours International Circuit located in Nevers, France.

	Beccy Gordon

Off-Road Racer Beccy Gordon to Pilot 2012 Mitsubishi i in this year's Pikes Peak International Hill Climb
Professional SCORE International off-road series race-winning driver Beccy Gordon will pilot the 100% electric-powered ’12 Mitsubishi i race car in this year's annual running of the Pikes Peak International Hill Climb (PPIHC), July 8.

Gordon comes from a family with a rich history in auto racing—brother Robby had a distinguished career in Indy, NASCAR and off-road racing; sister Robyn is the first woman to score an overall win in the Baja 1000; father Bob was a longtime combatant in off-road racing; and great-grandfather Huntley was an Indy car driver in the early 1900s. Gordon's husband, Ryan Hunter-Reay, is currently a driver for Andretti Autosport in the IZOD IndyCar Series.

Mitsubishi Motors will enter a pair of ’12 Mitsubishi i racing cars in this year's Pikes Peak International Hill Climb event—an essentially stock version of the electric-powered ’12 Mitsubishi i (to be driven by Gordon) along with an advanced race-spec version of the electric vehicle (EV), the Mitsubishi i-MiEV Prototype (to be driven by two-time Paris-Dakar Rally champion Hiroshi Masuoka).

Braille Battery Named Official Battery of the 2012 IZOD IndyCar Series
Braille Battery will be the official battery supplier to the 2012 IZOD IndyCar Series. After a year of testing with IndyCar officials, Cosworth and Dallara, the new Braille MICRO-LiTE ML7Ti lithium battery will power every IndyCar in the field. The international patent-pending design was inspired by a similar battery Braille produces for the top teams in Formula 1 competition. The ML7Ti is also a RoHS-compliant battery that is part of Braille Battery’s “Green Start” program. This program is dedicated to finding more efficient ways to increase performance and make an eco-minded battery.

	The Goodguys Rod & Custom Association is calling upon auto industry pros and enthusiasts to help determine the design of its 2014 Giveaway Vehicle—a '67–'72 Chevrolet C10 pickup.

The Goodguys Rod & Custom Association has reached out to some of the world's finest illustrators to help determine the direction and design of the Goodguys' 2014 Grand Prize Giveaway Vehicle—a ’67–’72 Chevrolet C10 pickup. Goodguys is calling upon its members, the automotive specialty-equipment industry and all auto enthusiasts to pick the winning design. Voting is available at www.goodguysgazette.com/contest.

The direction of the build will be determined by whichever artist's rendering receives the most votes. There are 16 renderings to choose from. Once the winning design is picked, Ironworks Speed & Kustom in Bakersfield, California, will build the truck using parts donated by LMC Truck. The truck is set to debut late next year.

Online voting is open now through mid June. For those without Internet access, the artist’s renderings and contest will be featured in the July 2012 Goodguys Gazette. Simply fill out the ballot and mail it in to Goodguys.

	Companies that submit a booth application with a deposit before April 27, 2012, will be included in the SEMA Show Priority Booth Selection process.

With about 200 days to go before the 2012 SEMA Show, exhibitors are poised to make a strong and lasting presence at the annual event taking place Tuesday–Friday, October 30–November 2, 2012, in Las Vegas.

While manufacturers continue to submit applications for booth space on a daily basis, more than 1,000 companies have already committed to exhibiting at the upcoming event. This number includes 175 companies that met with SEMA staff and show organizers during the recent Exhibitor Summit in Las Vegas.

“We’re encouraged by the optimism that we are seeing from exhibitors,” said Peter MacGillivray, SEMA vice president of communications and events. “In addition to securing space early, exhibitors are working closely with us to learn how they can increase the return on their investment. We’re committed to educating them about how they can increase their ROI.”

During the Exhibitor Summit, exhibitors spent two-and-a-half days in Las Vegas to learn how to best set up a booth, save money on a variety of services, generate the most buzz about a new product and more.

“The Exhibitor Summit is one of the most effective tools we have to assist exhibitors,” said MacGillivray. “We offer a number of programs to help exhibitors promote their new products and connect with buyers. During the Summit, we are able to meet with exhibitors face-to-face and demonstrate the value of programs, such as the New Products Showcase.”

Those who were unable to attend the Exhibitor Summit are able to view video recordings of the sessions at no cost.

To learn more, or to secure space at the 2012 SEMA Show, visit www.SEMAShow.com/buyabooth or contact SEMA's Show Management at 702-450-7662, ext. 120, or SalesMgr@ConvExx.com. Companies that submit a booth application with a deposit before April 27, 2012, will be included in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booth. After the Priority Booth Selection process concludes, companies that submitted an application after April 27, 2012, will be able to select their booth locations.

	Companies that submit a booth application with a deposit before April 27, 2012, will be included in the SEMA Show Priority Booth Selection process.

With about 200 days to go before the 2012 SEMA Show, exhibitors are poised to make a strong and lasting presence at the annual event taking place Tuesday–Friday, October 30–November 2, 2012, in Las Vegas.

While manufacturers continue to submit applications for booth space on a daily basis, more than 1,000 companies have already committed to exhibiting at the upcoming event. This number includes 175 companies that met with SEMA staff and show organizers during the recent Exhibitor Summit in Las Vegas.

“We’re encouraged by the optimism that we are seeing from exhibitors,” said Peter MacGillivray, SEMA vice president of communications and events. “In addition to securing space early, exhibitors are working closely with us to learn how they can increase the return on their investment. We’re committed to educating them about how they can increase their ROI.”

During the Exhibitor Summit, exhibitors spent two-and-a-half days in Las Vegas to learn how to best set up a booth, save money on a variety of services, generate the most buzz about a new product and more.

“The Exhibitor Summit is one of the most effective tools we have to assist exhibitors,” said MacGillivray. “We offer a number of programs to help exhibitors promote their new products and connect with buyers. During the Summit, we are able to meet with exhibitors face-to-face and demonstrate the value of programs, such as the New Products Showcase.”

Those who were unable to attend the Exhibitor Summit are able to view video recordings of the sessions at no cost.

To learn more, or to secure space at the 2012 SEMA Show, visit www.SEMAShow.com/buyabooth or contact SEMA's Show Management at 702-450-7662, ext. 120, or SalesMgr@ConvExx.com. Companies that submit a booth application with a deposit before April 27, 2012, will be included in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booth. After the Priority Booth Selection process concludes, companies that submitted an application after April 27, 2012, will be able to select their booth locations.

	Companies that submit a booth application with a deposit before April 27, 2012, will be included in the SEMA Show Priority Booth Selection process.

With about 200 days to go before the 2012 SEMA Show, exhibitors are poised to make a strong and lasting presence at the annual event taking place Tuesday–Friday, October 30–November 2, 2012, in Las Vegas.

While manufacturers continue to submit applications for booth space on a daily basis, more than 1,000 companies have already committed to exhibiting at the upcoming event. This number includes 175 companies that met with SEMA staff and show organizers during the recent Exhibitor Summit in Las Vegas.

“We’re encouraged by the optimism that we are seeing from exhibitors,” said Peter MacGillivray, SEMA vice president of communications and events. “In addition to securing space early, exhibitors are working closely with us to learn how they can increase the return on their investment. We’re committed to educating them about how they can increase their ROI.”

During the Exhibitor Summit, exhibitors spent two-and-a-half days in Las Vegas to learn how to best set up a booth, save money on a variety of services, generate the most buzz about a new product and more.

“The Exhibitor Summit is one of the most effective tools we have to assist exhibitors,” said MacGillivray. “We offer a number of programs to help exhibitors promote their new products and connect with buyers. During the Summit, we are able to meet with exhibitors face-to-face and demonstrate the value of programs, such as the New Products Showcase.”

Those who were unable to attend the Exhibitor Summit are able to view video recordings of the sessions at no cost.

To learn more, or to secure space at the 2012 SEMA Show, visit www.SEMAShow.com/buyabooth or contact SEMA's Show Management at 702-450-7662, ext. 120, or SalesMgr@ConvExx.com. Companies that submit a booth application with a deposit before April 27, 2012, will be included in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booth. After the Priority Booth Selection process concludes, companies that submitted an application after April 27, 2012, will be able to select their booth locations.

	Falken Tire's sweepstakes features a Ford Mustang customized by Team Falken drivers Justin Pawlak and Vaughn Gittin Jr.

Falken Tire Sweepstakes Features Mustang Customized by Justin Pawlak and Vaughn Gittin Jr.
Falken Tire launched a special sweepstakes featuring a ’13 Ford Mustang customized by Team Falken drivers Justin Pawlak and Vaughn Gittin Jr. The Sweepstakes was announced as the Formula Drift season kicked-off this past weekend at the Long Beach Grand Prix in Southern California. The winner will be awarded the grand prize at the 2012 SEMA Show in Las Vegas. "This is a one-of-a-kind Mustang, and both drivers took a great deal of time and interest in making sure it had the right combination of parts and grip so that it will provide the sweepstakes winner with a really nice ride," stated Jonathan Bradford, Falken's drift supervisor. Sweepstakes entries can be made by completing the entry form and posting a "like" on Falken Tire's Facebook page. Entries can also be made at the Falken Tire website. The sweepstakes runs throughout the Formula Drift season, which culminates with the "Title Fight," Round 7, on October 12–13.  

Brute Industries Recognized as One of 2012 "Michigan 50 Companies to Watch"
Brute Industries Inc., manufacturer of 52 Race Ramp products in Michigan's Upper Peninsula, was recognized as one of the 2012 "Michigan 50 Companies to Watch." The company will be honored during a ceremony at the eighth annual Michigan Celebrates Small Business event, May 3, 2012, in Lansing, Michigan. The awards program is sponsored by the Edward Lowe Foundation and presented by Michigan Celebrates Small Business. For information about Michigan Celebrates Small Business, visit www.MichiganCelebrates.biz.

King Engine Bearings released a DVD video featuring Performance and Technical Manager Ron Sledge presenting the technical seminar "Race Engine Bearing Lubrication, Clearances & Tolerances.”

King Releases Video Featuring Bearing Performance Seminar
King Engine Bearings released a video of its "Race Engine Bearing Lubrication, Clearances & Tolerances” technical seminar, which was originally presented at the Performance Racing Industry Trade Show (PRI) and the International Motorsports Industry Show (IMIS). The seminars were presented by Ron Sledge, King’s performance and technical manager. The hour-long presentation is now available to view, free-of-charge, at www.kingbearings.com/tech_materials.php.

Society of Automotive Engineers - Australia Names Geoff Pearson Executive Director
The Society of Automotive Engineers – Australia has appointed Geoff Pearson as executive director. Pearson replaces previous executive director Max Chanter, who is retiring. SAE-A President Bill Malkoutzis stated, "Geoff has been active in SAE-A programs for many years, particularly the international Formula SAE-Australasia education competition for engineering students hosted by the Society at the end of every year."

Curtis Industries Hires Michael Alexander as VP of Marketing and Sales
Curtis Industries hired Michael Alexander as vice president of marketing and sales. According to the company, Alexander joins Curtis from Club Car Corp., where he served as director of global business development and played a significant role in growing the business. “Michael  has demonstrated strong leadership and innovation skills throughout an impressive 33-year career at Club Car,” stated John Rachwalski, president and CEO of Curtis Industries. “His overall experience in developing and implementing brand, product and channel strategies, as well as his vast industry experience and contacts, makes him extremely well qualified to take on this important role to help grow our business.” 

	Yokohama recently planted an additional 2,500 seedlings at its plant in Salem Virginia as part of the company's ongoing "Forever Forest" program.

Yokohama Plants 2,500 More Trees at Salem Facility
Yokohama Tire Corp. planted an additional 2,500 tree seedlings at its manufacturing plant in Salem, Virginia, bringing the facility's total seedlings planted to 6,800. Yokohama aims to plant more than 500,000 trees worldwide by 2017 as part of its ongoing "Forever Forest" program. The Forever Forest campaign is under the direction of ecologist Dr. Akira Miyawaki, well known for his successful reforestation activities around the world. Under his guidance, Yokohama’s parent company, The Yokohama Rubber Co. Ltd., is on course to attain its goal of a half-million trees planted over a 10-year period at Yokohama’s 17 locations worldwide. To date, more than 200,000 trees have been planted. In its sixth year, the Forever Forest project is thriving in Japan, the Philippines, China, Vietnam, Thailand and the United States.

Boulé Named Director of Corporate Sponsorships for Petersen Museum
The Petersen Automotive Museum hired David Boulé as director of corporate sponsorships. The position was recently created in response to the growing number of companies looking to support the museum as part of their marketing and communication activities. "As the Petersen continues to realize its potential and vision, we knew it was important to have a person who could find, nurture and ensure the satisfaction of our many corporate partners. Dave is that person,” said Buddy Pepp, executive director of the Petersen Automotive Museum. "With a notable background in marketing and communications and experience across the spectrum of the automotive industry, Dave is the perfect professional to lead the Petersen’s corporate sponsorship program.”

	Falken Tire's sweepstakes features a Ford Mustang customized by Team Falken drivers Justin Pawlak and Vaughn Gittin Jr.

Falken Tire Sweepstakes Features Mustang Customized by Justin Pawlak and Vaughn Gittin Jr.
Falken Tire launched a special sweepstakes featuring a ’13 Ford Mustang customized by Team Falken drivers Justin Pawlak and Vaughn Gittin Jr. The Sweepstakes was announced as the Formula Drift season kicked-off this past weekend at the Long Beach Grand Prix in Southern California. The winner will be awarded the grand prize at the 2012 SEMA Show in Las Vegas. "This is a one-of-a-kind Mustang, and both drivers took a great deal of time and interest in making sure it had the right combination of parts and grip so that it will provide the sweepstakes winner with a really nice ride," stated Jonathan Bradford, Falken's drift supervisor. Sweepstakes entries can be made by completing the entry form and posting a "like" on Falken Tire's Facebook page. Entries can also be made at the Falken Tire website. The sweepstakes runs throughout the Formula Drift season, which culminates with the "Title Fight," Round 7, on October 12–13.  

Brute Industries Recognized as One of 2012 "Michigan 50 Companies to Watch"
Brute Industries Inc., manufacturer of 52 Race Ramp products in Michigan's Upper Peninsula, was recognized as one of the 2012 "Michigan 50 Companies to Watch." The company will be honored during a ceremony at the eighth annual Michigan Celebrates Small Business event, May 3, 2012, in Lansing, Michigan. The awards program is sponsored by the Edward Lowe Foundation and presented by Michigan Celebrates Small Business. For information about Michigan Celebrates Small Business, visit www.MichiganCelebrates.biz.

King Engine Bearings released a DVD video featuring Performance and Technical Manager Ron Sledge presenting the technical seminar "Race Engine Bearing Lubrication, Clearances & Tolerances.”

King Releases Video Featuring Bearing Performance Seminar
King Engine Bearings released a video of its "Race Engine Bearing Lubrication, Clearances & Tolerances” technical seminar, which was originally presented at the Performance Racing Industry Trade Show (PRI) and the International Motorsports Industry Show (IMIS). The seminars were presented by Ron Sledge, King’s performance and technical manager. The hour-long presentation is now available to view, free-of-charge, at www.kingbearings.com/tech_materials.php.

Society of Automotive Engineers - Australia Names Geoff Pearson Executive Director
The Society of Automotive Engineers – Australia has appointed Geoff Pearson as executive director. Pearson replaces previous executive director Max Chanter, who is retiring. SAE-A President Bill Malkoutzis stated, "Geoff has been active in SAE-A programs for many years, particularly the international Formula SAE-Australasia education competition for engineering students hosted by the Society at the end of every year."

Curtis Industries Hires Michael Alexander as VP of Marketing and Sales
Curtis Industries hired Michael Alexander as vice president of marketing and sales. According to the company, Alexander joins Curtis from Club Car Corp., where he served as director of global business development and played a significant role in growing the business. “Michael  has demonstrated strong leadership and innovation skills throughout an impressive 33-year career at Club Car,” stated John Rachwalski, president and CEO of Curtis Industries. “His overall experience in developing and implementing brand, product and channel strategies, as well as his vast industry experience and contacts, makes him extremely well qualified to take on this important role to help grow our business.” 

	Yokohama recently planted an additional 2,500 seedlings at its plant in Salem Virginia as part of the company's ongoing "Forever Forest" program.

Yokohama Plants 2,500 More Trees at Salem Facility
Yokohama Tire Corp. planted an additional 2,500 tree seedlings at its manufacturing plant in Salem, Virginia, bringing the facility's total seedlings planted to 6,800. Yokohama aims to plant more than 500,000 trees worldwide by 2017 as part of its ongoing "Forever Forest" program. The Forever Forest campaign is under the direction of ecologist Dr. Akira Miyawaki, well known for his successful reforestation activities around the world. Under his guidance, Yokohama’s parent company, The Yokohama Rubber Co. Ltd., is on course to attain its goal of a half-million trees planted over a 10-year period at Yokohama’s 17 locations worldwide. To date, more than 200,000 trees have been planted. In its sixth year, the Forever Forest project is thriving in Japan, the Philippines, China, Vietnam, Thailand and the United States.

Boulé Named Director of Corporate Sponsorships for Petersen Museum
The Petersen Automotive Museum hired David Boulé as director of corporate sponsorships. The position was recently created in response to the growing number of companies looking to support the museum as part of their marketing and communication activities. "As the Petersen continues to realize its potential and vision, we knew it was important to have a person who could find, nurture and ensure the satisfaction of our many corporate partners. Dave is that person,” said Buddy Pepp, executive director of the Petersen Automotive Museum. "With a notable background in marketing and communications and experience across the spectrum of the automotive industry, Dave is the perfect professional to lead the Petersen’s corporate sponsorship program.”

Thousands of photos of the 2011 SEMA Show are available for download at www.semaphotos.com. The site features photos of the cars, celebrities, products and companies that help make the annual SEMA Show the premier automotive aftermarket trade show in the world.

A new collection of vehicles on display at the 2011 SEMA Show is highlighted each week in SEMA eNews. This week's selection features current and classic Mercedes-Benz models with the specialty-equipment industry's touch.

Thousands of photos of the 2011 SEMA Show are available for download at www.semaphotos.com. The site features photos of the cars, celebrities, products and companies that help make the annual SEMA Show the premier automotive aftermarket trade show in the world.

A new collection of vehicles on display at the 2011 SEMA Show is highlighted each week in SEMA eNews. This week's selection features current and classic Mercedes-Benz models with the specialty-equipment industry's touch.

	Attendee registration for the 2012 SEMA Show—Tuesday–Friday, October 30–November 2, 2012—is now open and available at www.SEMAShow.com/register.

Attendee and media registration for the 2012 SEMA Show is now open at www.SEMAShow.com/register. The annual trade-only event takes place Tuesday–Friday, October 30–November 2, 2012, in Las Vegas.

"Preregistering online is the easiest and most economical way for buyers to obtain credentials to the SEMA Show," said Peter MacGillivray, SEMA vice president of communications and events.

Buyers registering at www.SEMAShow.com/register before the early registration deadline pay just $25. They will also be sent their badges in the mail in advance of the event, allowing them to hit the Show floor immediately when the SEMA Show opens October 30.

While media credentials will be available for pickup onsite in the Media Center, preregistering will avoid delays and ensure that media are able to maximize their time at the Show. Preregistered media will also ensure that media receive updates and press releases in the days leading up to the Show.

About the SEMA Show
The SEMA Show is the leading automotive trade gathering in the world, where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. The event attracts more than 100,000 industry professionals from more than 100 countries each year. For more details, visit www.SEMAShow.com.