By Linda Spencer

The Toyota HiLux Measuring Sessions were made possible by a Department of Commerce Market Development Cooperator Program grant from the U.S. government, which is working with SEMA to identify and create export opportunities for SEMA members.

SEMA wants to hear from those who measured the Ford Ranger T6 and/or Toyota HiLux. These vehicles were imported to the United States to offer SEMA members the opportunity to measure hard-to-obtain vehicles popular outside the United States but not sold in this country. These vehicles were purchased in a partnership with the U.S. Department of Commerce.  

Please provide feedback on the usefulness of this program and offer suggestions on how to improve it. We are also seeking your opinion on which vehicle you would like to measure next. 

If you haven't yet measured the Ford Ranger T6 or Toyota HiLux, register now!  

By Linda Spencer

The Toyota HiLux Measuring Sessions were made possible by a Department of Commerce Market Development Cooperator Program grant from the U.S. government, which is working with SEMA to identify and create export opportunities for SEMA members.

SEMA wants to hear from those who measured the Ford Ranger T6 and/or Toyota HiLux. These vehicles were imported to the United States to offer SEMA members the opportunity to measure hard-to-obtain vehicles popular outside the United States but not sold in this country. These vehicles were purchased in a partnership with the U.S. Department of Commerce.  

Please provide feedback on the usefulness of this program and offer suggestions on how to improve it. We are also seeking your opinion on which vehicle you would like to measure next. 

If you haven't yet measured the Ford Ranger T6 or Toyota HiLux, register now!  

• Display consumer-financing, point-of-purchase material that informs customers of the payment options available. People are accustomed to the availability of payment options—all major retailers promote financing throughout their stores.

• Discuss financing with every customer. Those who purchase with financing tend to buy more items, buy more often and spend more on average than those who pay cash or with bank cards.

• Drive traffic to the store with promotional financing offers. Advertise the fact that credit is available, and include consumer financing messaging in direct-mail, in print and radio ads, through an on-hold message and on the company website.

Last year's SEMA Show exhibitors were eligible for a free listing in the widely distributed International Buyers’ Guide. Take advantage of this valuable opportunity again this year.

One in four buyers expected to attend the 2013 SEMA Show reside outside the United States. Help them find your booth! SEMA Show exhibitors looking to export are encouraged to sign up for a free listing in the 2013–2014 SEMA International Buyers’ Guide (IBG). The IBG is provided to international buyers at the 2013 SEMA Show and all year at major overseas trade shows.

To take advantage of this valuable opportunity to gain worldwide exposure, register for a listing by September 8, 2013.

Last year's SEMA Show exhibitors were eligible for a free listing in the widely distributed International Buyers’ Guide. Take advantage of this valuable opportunity again this year.

One in four buyers expected to attend the 2013 SEMA Show reside outside the United States. Help them find your booth! SEMA Show exhibitors looking to export are encouraged to sign up for a free listing in the 2013–2014 SEMA International Buyers’ Guide (IBG). The IBG is provided to international buyers at the 2013 SEMA Show and all year at major overseas trade shows.

To take advantage of this valuable opportunity to gain worldwide exposure, register for a listing by September 8, 2013.

Last year's SEMA Show exhibitors were eligible for a free listing in the widely distributed International Buyers’ Guide. Take advantage of this valuable opportunity again this year.

One in four buyers expected to attend the 2013 SEMA Show reside outside the United States. Help them find your booth! SEMA Show exhibitors looking to export are encouraged to sign up for a free listing in the 2013–2014 SEMA International Buyers’ Guide (IBG). The IBG is provided to international buyers at the 2013 SEMA Show and all year at major overseas trade shows.

To take advantage of this valuable opportunity to gain worldwide exposure, register for a listing by September 8, 2013.