Compiled by SEMA Editors

	Kenny Schrader will drive the No. 52 Federated Auto Parts car in 10 races.

Federated to Sponsor ARCA Races and Schrader Racing ARCA Car
Federated Auto Parts will serve as the title sponsor of three ARCA races this season, including two at the Salem (Indiana) Speedway, it was announced by J.R. Bishop, director of motorsports and event marketing for Federated. The Federated Auto Parts ARCA 200 will be held April 27, and the Federated Car Care ARCA Fall Classic will be held September 13 at Salem. In addition, Federated will be the title sponsor of the Federated Auto Parts 200 at the Berlin Raceway in Marne, Michigan, August 9. Federated Car Care will also be the presenting sponsor of three ARCA races in 2014—May 18 at the Toledo Speedway, June 21 at the Elko (Minnesota) Speedway and September 1 at the DuQuoin (Illinois) State Fairgrounds.

Besides its ARCA race sponsorships, Federated will be the primary sponsor of the Schrader Racing ARCA car this season. Longtime Federated spokesperson Kenny Schrader will share the driving duties with Matt Tifft and Clay Campbell. Schrader will drive the No. 52 Federated Auto Parts car in 10 races, while Tifft, a 17-year-old high school senior who has been racing since 2007, will be behind the wheel for eight events. Campbell, president of Martinsville Speedway, will drive the No. 52 Federated Auto Parts car in two ARCA races.

Mickey Thompson Performance Tires & Wheels Returns to Lucas Oil Regional Off-Road Racing Series
In addition to its sponsorship of the Lucas Oil Off Road Racing Series (LOORRS), Mickey Thompson Performance Tires & Wheels returns to regional grassroots short-course racing as a Lucas Oil Regional Off Road Racing Series MiniStock class sponsor. According to Lucas Oil, this sponsorship translates to real-world support of racers who build and compete in small, production-based trucks. MiniStock class racers rely primarily on stock components with minor modifications, and these production trucks are converted into competition vehicles. Mickey Thompson’s sponsorship means support to racers who are passionate about the sport, but don’t have a huge budget.

	Warn Industries drivers had a strong showing at the 2014 King of the Hammers.

Warn Industries Sweeps Podiums at 2014 King of the Hammers
A total of $2,900 will be paid out to the winners of the recent Griffin King of the Hammers (KOH) race, the Smittybilt Every Man Challenge race and UTV race. Every Man Challenge race winners included WARN drivers Erik Miller, Stock class winner; John Currie, Mod class winner; Brad Lovell, Legends class winner and Jessi Combs, Spec class winner. In the KOH UTV race, Mitch Guthrie claimed his fifth King of the Hammers UTV class championship.

Tonka Joins Team Lucas for 2014
Toy maker Tonka has become a partner with Team Lucas for the 2014 Lucas Oil Off-Road Racing Series and the Lucas Oil Pro Pulling League. Tonka, manufactured and licensed by Funrise Toy Corp., under license from Hasbro, made its debut in the Lucas Oil Off Road Racing Series last year, sponsoring Pro 2 driver Myan Spaccarelli of Simi Valley, California. Tonka will sponsor the Sullivan Racing Modified Tractor Team in the Lucas Oil Pro Pulling League. Tonka will consider jumping into more events offered in the Team Lucas portfolio during the 2014 season.

MSD Named Official Ignition of USMTS and USRA Racing Series
MSD of El Paso, Texas, will be the Official Ignition for the 2014 United States Modified Touring Series and the United States Racing Association. As the Official Ignition of both series, MSD will post certificate awards and support for the top five racers in each of the four USRA Championship classes.

Traxxas Returns as Official Series Partner for TORC 2014 Season
TORC: The Off-Road Championship has announced that Traxxas is returning as an Official Series Partner for the 2014 TORC season. As an Official Series Partner, Traxxas will garner significant brand visibility through media exposure, including television, radio, print, digital and social media. The company will also take their commitment to the track once more as a sponsor of Jenkins Brothers Racing, including Traxxas CEO Mike Jenkins (Pro 4 and Pro 2) and his brother Mark (Pro 4). The brothers finished in fifth and sixth place in Pro 4 last season, with Mike also taking fifth in Pro 2.

Compiled by SEMA Editors

	Kenny Schrader will drive the No. 52 Federated Auto Parts car in 10 races.

Federated to Sponsor ARCA Races and Schrader Racing ARCA Car
Federated Auto Parts will serve as the title sponsor of three ARCA races this season, including two at the Salem (Indiana) Speedway, it was announced by J.R. Bishop, director of motorsports and event marketing for Federated. The Federated Auto Parts ARCA 200 will be held April 27, and the Federated Car Care ARCA Fall Classic will be held September 13 at Salem. In addition, Federated will be the title sponsor of the Federated Auto Parts 200 at the Berlin Raceway in Marne, Michigan, August 9. Federated Car Care will also be the presenting sponsor of three ARCA races in 2014—May 18 at the Toledo Speedway, June 21 at the Elko (Minnesota) Speedway and September 1 at the DuQuoin (Illinois) State Fairgrounds.

Besides its ARCA race sponsorships, Federated will be the primary sponsor of the Schrader Racing ARCA car this season. Longtime Federated spokesperson Kenny Schrader will share the driving duties with Matt Tifft and Clay Campbell. Schrader will drive the No. 52 Federated Auto Parts car in 10 races, while Tifft, a 17-year-old high school senior who has been racing since 2007, will be behind the wheel for eight events. Campbell, president of Martinsville Speedway, will drive the No. 52 Federated Auto Parts car in two ARCA races.

Mickey Thompson Performance Tires & Wheels Returns to Lucas Oil Regional Off-Road Racing Series
In addition to its sponsorship of the Lucas Oil Off Road Racing Series (LOORRS), Mickey Thompson Performance Tires & Wheels returns to regional grassroots short-course racing as a Lucas Oil Regional Off Road Racing Series MiniStock class sponsor. According to Lucas Oil, this sponsorship translates to real-world support of racers who build and compete in small, production-based trucks. MiniStock class racers rely primarily on stock components with minor modifications, and these production trucks are converted into competition vehicles. Mickey Thompson’s sponsorship means support to racers who are passionate about the sport, but don’t have a huge budget.

	Warn Industries drivers had a strong showing at the 2014 King of the Hammers.

Warn Industries Sweeps Podiums at 2014 King of the Hammers
A total of $2,900 will be paid out to the winners of the recent Griffin King of the Hammers (KOH) race, the Smittybilt Every Man Challenge race and UTV race. Every Man Challenge race winners included WARN drivers Erik Miller, Stock class winner; John Currie, Mod class winner; Brad Lovell, Legends class winner and Jessi Combs, Spec class winner. In the KOH UTV race, Mitch Guthrie claimed his fifth King of the Hammers UTV class championship.

Tonka Joins Team Lucas for 2014
Toy maker Tonka has become a partner with Team Lucas for the 2014 Lucas Oil Off-Road Racing Series and the Lucas Oil Pro Pulling League. Tonka, manufactured and licensed by Funrise Toy Corp., under license from Hasbro, made its debut in the Lucas Oil Off Road Racing Series last year, sponsoring Pro 2 driver Myan Spaccarelli of Simi Valley, California. Tonka will sponsor the Sullivan Racing Modified Tractor Team in the Lucas Oil Pro Pulling League. Tonka will consider jumping into more events offered in the Team Lucas portfolio during the 2014 season.

MSD Named Official Ignition of USMTS and USRA Racing Series
MSD of El Paso, Texas, will be the Official Ignition for the 2014 United States Modified Touring Series and the United States Racing Association. As the Official Ignition of both series, MSD will post certificate awards and support for the top five racers in each of the four USRA Championship classes.

Traxxas Returns as Official Series Partner for TORC 2014 Season
TORC: The Off-Road Championship has announced that Traxxas is returning as an Official Series Partner for the 2014 TORC season. As an Official Series Partner, Traxxas will garner significant brand visibility through media exposure, including television, radio, print, digital and social media. The company will also take their commitment to the track once more as a sponsor of Jenkins Brothers Racing, including Traxxas CEO Mike Jenkins (Pro 4 and Pro 2) and his brother Mark (Pro 4). The brothers finished in fifth and sixth place in Pro 4 last season, with Mike also taking fifth in Pro 2.

KGP Photography's man in the Arctic Circle has nabbed the most revealing look at the front- and rear-fascias of the ’16 Chevy Cruze. The shape and finish of the headlights and taillights are both much better revealed here than in any previous shots. Elements of Chevrolet's latest taillight design theme can be seen, with a Camaro, a little Malibu and even a little C7 Corvette flavor found in the internal lighting elements.

Photo credit: KGP Photography

KGP Photography's man in the Arctic Circle has nabbed the most revealing look at the front- and rear-fascias of the ’16 Chevy Cruze. The shape and finish of the headlights and taillights are both much better revealed here than in any previous shots. Elements of Chevrolet's latest taillight design theme can be seen, with a Camaro, a little Malibu and even a little C7 Corvette flavor found in the internal lighting elements.

Photo credit: KGP Photography

KGP Photography's man in the Arctic Circle has nabbed the most revealing look at the front- and rear-fascias of the ’16 Chevy Cruze. The shape and finish of the headlights and taillights are both much better revealed here than in any previous shots. Elements of Chevrolet's latest taillight design theme can be seen, with a Camaro, a little Malibu and even a little C7 Corvette flavor found in the internal lighting elements.

Photo credit: KGP Photography

By SEMA Editors

	"Snake & Mongoo$e" will be available for digital download and on On Demand by select cable providers March 4.

Entertainment Universe has released a new trailer as the upcoming pay-per-view and DVD release of the racing drama, “Snake & Mongoo$e,” draws near. The film, which had a limited release in 20 cities in the summer and fall of 2013, will be available for digital download and on On Demand by select cable providers March 4. It will be available on Blu-ray and DVD April 8 through major retailers.  

Premiering in select theaters, with a series of events that crossed the nation and included stops in Reno, Nevada; Detroit; Indianapolis; and Los Angeles, the film gave audiences an eye-opening look at the birth of drag racing’s popularity and the partnership with Mattel that launched a phenomenon.

“Snake & Mongoo$e” was screened at the 2014 Barrett-Jackson Scottsdale Auction in January, becoming the first film ever screened in the automotive event’s 43-year history.

The film is a true story of the greatest rivalry and friendship in drag-racing history, pitting Don “The Snake” Prudhomme (Jesse Williams of Lee Daniels' “The Butler” and “Grey’s Anatomy”) against his longtime friend and on-the-track nemesis Tom “The Mongoo$e” McEwen (Richard Blake of “Dragonball: Evolution”). From the days of early speedways through the peak of their popularity, these are the triumphs and tragedies behind the legendary races and Hot Wheels partnership that created a global phenomenon. Ashley Hinshaw (“Chronicle”), Kim Shaw (“She’s Out of My League”), Fred Dryer (“Hunter”), Ian Ziering (“Sharknado”), Tim Blake Nelson (“O Brother Where Art Thou?”) and Noah Wyle (“ER,” “Falling Skies”) co-star in this drama of the two men who battled business and each other to change motorsports forever.

For more on “Snake & Mongoo$e” or to view the trailer, visit www.snakeandmongoosemovie.com.

Compiled by SEMA Editors

	Ed Coates with his wife Marlyn and daughter Samantha Coates-Weins when he received the AIA Distinguished Service Award in 2011.

Ed Coates, founder and owner of Lordco Auto Parts, passed away unexpectedly at the age of 65.

Coates founded the company with his partner Ray Lord in 1974 before buying him out in the early ’80s. The company currently employs approximately 1,500 people and operates more than 100 locations throughout British Columbia, Canada.

Coates was the recipient of the Automotive Industries Association of Canada's (AIA) Distinguished Service Award in 2011. He is survived by his mother Shirley; wife Marlyn; daughter Samantha; daughter Sarah (Garret); son Ian (Erin); daughter Candace (Brian); grandchildren Natalie, Brooklyn, Dylan, Sydney, Josh, Harper and Delaney; Brother Dave (Carol); Sister Chick (John); Sister Evelyn (Don); Brother Doug (Lornie); several nieces, nephews, great nieces and great nephews.

By Della Domingo

	The SEMA Show Exhibitor Summit is a unique workshop where Show staff connect with exhibitors face-to-face, and provide exhibitors with real-world guidance on how to succeed at the SEMA Show.

Hundreds of SEMA Show exhibitors will learn how to promote their new products and target buyers, while getting tips for setting up a cost-effective booth, during the fifth-annual SEMA Show Exhibitor Summit. Taking place at the Las Vegas Convention Center, April 14–16, 2014, the SEMA Show Exhibitor Summit is a unique workshop where Show staff connect with exhibitors face-to-face and provide exhibitors with real-world guidance on how to succeed at the SEMA Show.

“Before the Internet and e-mail became so prevalent, SEMA Show exhibitors used to travel to Los Angeles to select their booth locations. Today, exhibitors go online to view a floorplan in real-time and select their space over the phone,” said Peter MacGillivray, SEMA vice president of communications and events. “While the online booth selection process is much more efficient and saves exhibitors time and money, we’ve lost a key opportunity to personally connect with them. The Exhibitor Summit has proven to be extremely valuable in helping us to regain that connection.”

MacGillivray notes that past Summit participants report having gained valuable insight that they attribute to success at the SEMA Show. “We’re able to connect with exhibitors individually and help them with their goals and objectives,” he said.

Topics addressed during the summit include: "Ways to Increase Awareness," "Better Understanding the Buyer," and "Cost-Saving Techniques." Participants may also sit down in one-on-one sessions with Show organizers or Show partners to discuss their unique needs and also tour the convention center.

Registration for the Exhibitor Summit is free, and hotel rooms and all meals during the event are included. Exhibitors are responsible for their own travel to and from Las Vegas, as well as for incidental hotel charges (phone, room service, etc.). Space is limited and certain conditions apply. Details are available at www.semashow.com/summit, or from sales@sema.org or 909-396-0289.

The SEMA Show typically attracts more than 130,000 individuals from 125 countries, making the annual Show the premier automotive trade event in the world. Manufacturers come to the event to connect with industry professionals and to showcase products that enhance the styling, performance and functionality of cars, trucks and SUVs. The 2014 event takes place November 4–7, in Las Vegas. For details, visit www.SEMAShow.com.