SEMA News—March 2014

INDUSTRY NEWS

Fast Facts

Advanced Clutch Technology (ACT) has added John Sonnefeldt as its director of sales and marketing. Joining the ACT team marks Sonnefeldt’s return to the auto aftermarket from Marmon-Herrington Aftermarket Truck Parts. Sonnefeldt has 15 years of experience in the performance automotive aftermarket with well-known brands such as Auto Meter, Eaton and Holley. Advanced Clutch Technology, Lancaster, CA; 661-940-7555.

Royal Purple has appointed two separate agencies—Harmelin Media and Circle One Marketing—to handle media planning/buying and brand-advertising strategy and creative for the company. The two companies will partner to develop annual marketing plans but will split print, broadcast and digital advertising responsibilities. Harmelin will be responsible for negotiating and managing Royal Purple’s media buys across all platforms, and Circle One will oversee the development of brand strategy as well as creative development and execution. Royal Purple, Porter, TX; 281-354-8600.

Motul USA has appointed Ron Aparicio as the company’s new director of sales and marketing. A veteran of the automotive aftermarket industry, Aparicio previously served as director of sales for Walker Products Inc. Aparicio currently serves as chairman of CAWA, a non-profit trade association representing automotive aftermarket parts manufacturers, jobbers, warehouse distributors and retailers. He has served in several positions in CAWA for more than five years, including as a board member. Aparicio also serves on the board of the Automotive Warehouse Distributor Association–Manufacturers Advisory Council. Motul, Pomona, CA; 909-625-1292.

Camee Edelbrock has joined ProMedia LLC as director of marketing. She will oversee all of the company’s marketing efforts in order to promote its street-legal drag races to fans and racers. Her duties will include working with the existing team on press releases, national print advertising, digital marketing, social media marketing, sponsor promotions and much more. Most recently, Edelbrock was public relations manager for Schiefer Media, where she worked with several automotive aftermarket clients to raise awareness and build their brands. ProMedia, Santa Ana, CA; 714-444-2426.

Painless Performance has selected InGear Media to assist with media and promotional support. According to the companies, InGear Media will help Painless target the best media outlets, including print and Internet, as well as other projects and opportunities for the Painless product mix and promotional plans. Painless Performance, Fort Worth, TX; 817-244-6212.

The University of the Aftermarket Foundation has announced its newly elected officers for the coming year. They are Chairman Rusty Bishop, AAP; Vice Chairman Jack Creamer, MAAP; Vice Chairman Kathleen Schmatz, MAAP; Secretary John R. Washbish, MAAP; and Treasurer Tim Lee, MAAP.

Perfect Equipment Inc. has updated its operating name to Wegmann Automotive USA Inc. The newly adopted operating name reflects the overall parent company, Wegmann Automotive GmbH & Co. KG of Germany, which has been the parent company of Perfect Equipment since 2005. According to the company, the name change helps galvanize the Wegmann automotive global platform and provides consistency to markets worldwide.

Vipar Heavy Duty has acquired Power Heavy Duty, based in Pearland, Texas. As a result of the transaction, Power Heavy Duty will become part of the Vipar Heavy Duty family of companies and continue to serve the marketplace as a separate brand. As part of the integration, all corporate functions will be performed by Vipar Heavy Duty. Brett Upton, with his 20-year tenure and knowledge of the Power Heavy Duty membership and its needs, will continue to be the point of contact for member development, recruitment and other member needs for Power Heavy Duty. Vipar Heavy Duty, Crystal Lake, IL; 815-788-1700.

Bridgestone Retail Operations (BSRO) will rebrand 63 of its Expert Tire locations to Firestone Complete Auto Care stores and two Expert Tire locations to Hibdon Tires Plus stores. According to BSRO, the Firestone Complete Auto Care brand received attention this past year following the launch of the “Drive a Firestone” campaign. BSRO expects the conversion to be completed by Q2 2014. The products and services offered by all BSRO stores will remain the same during and following the transition. Bridgestone Americas Tire Operations, Nashville, TN; 615-937-1000.

Autobytel Inc. announced the acquisition of AutoUSA, a web-based auto leads and services provider owned by AutoNation Inc. The purchase price included $10 million in cash, a $1 million, 6% convertible note payable in one lump sum in five years and convertible to Autobytel common stock at a conversion price reflecting a 20% premium over the price of Autobytel’s common stock on the date of closing, and warrants giving AutoNation the right to purchase approximately $1 million of Autobytel’s common stock at an exercise price reflecting a 5% premium over the price of the stock on the date of closing.

Performance Accessories launched a newly redesigned website that allows visitors to easily find the correct leveling kit, body lift or premium lift system for their specific vehicle applications. New website features include larger product photos and the ability to print, e-mail and share information on social-media outlets such as Facebook. Some of the company’s more popular products may also feature additional resources such as links to videos, additional photos, installation articles and the ability to download product information sheets and installation instructions.

SEMA News—March 2014

CHRIS KERSTING

Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!

Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

Less visible are a number of other association activities aimed at creating opportunities—programs that even the most involved SEMA members might not be aware of.

For example, there is the student program at the SEMA Show, which gives SEMA-member companies an opportunity to interact with the future workforce of the automotive aftermarket. To make that happen, we bring scholarship winners and other graduating students to the SEMA Show so they can meet with key players and identify companies they may want to send résumés to. The program had record participation this past year, involving more than 400 students from 45 colleges and technical institutions.

Another SEMA youth-development activity will take place this summer when SEMA will embed a team of 10 YEN members into the Hot Rod Power Tour to give them the opportunity to connect with students, enthusiasts and SEMA members on a national, grassroots level. The young people in this group will spend their days visiting local vocational and technical schools and their afternoons with enthusiasts and SEMA members gathered on the tour. They will share insights with students about careers in our industry and gain a chance to build a broader network of contacts.

Another new initiative came to fruition at the 2013 SEMA Show: the SEMA Launch Pad. The Launch Pad gives us a way to spotlight the commercial aspirations of young SEMA entrepreneurs so they may more easily acquire the resources needed to move their inventions forward.

It was also encouraging to find ways to see that students from technical schools were included in vehicle builds for the SEMA Show. The WD-40 F-150 buildup allowed students from the Alex Xydias Center of Automotive Arts to meet with factory reps who guided them through the installation of performance parts on this year’s SEMA Cares charity vehicle. The WD-40 F-150 will be raffled off in April (purchase your raffle ticket here). Another build, this one at the Show, allowed students from technical colleges across the country to completely customize a Jeep over three days under the guidance of Omix-ADA employees. In both cases, these interactions provided students with the opportunity to learn how to work with performance parts as well as give them quality time with member companies that may want to hire them in the future.

Through these efforts and others, we are making progress in meeting the next generation of SEMA members and helping to attract qualified young talent to work in our industry. And we’re also working on how to stoke these next generations as consumers of our industry’s products.

There is currently an open Key Initiative at the board level that seeks to identify an effective role for the association in kindling excitement for performance aftermarket lifestyle products. Our initial research suggests that the most productive consumers to court would be in the 26–34 “millennial” age range, so the goal of reaching younger consumers overlaps with our goal of connecting our industry to consumers on a broader scale. This is an area that will take some time to assess and decide how to deploy resources, but the advent of social media leaves us encouraged that some good work might yield progress on this front as well.

—Chris Kersting, SEMA President and CEO

SEMA News—March 2014

CHRIS KERSTING

Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!

Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

Less visible are a number of other association activities aimed at creating opportunities—programs that even the most involved SEMA members might not be aware of.

For example, there is the student program at the SEMA Show, which gives SEMA-member companies an opportunity to interact with the future workforce of the automotive aftermarket. To make that happen, we bring scholarship winners and other graduating students to the SEMA Show so they can meet with key players and identify companies they may want to send résumés to. The program had record participation this past year, involving more than 400 students from 45 colleges and technical institutions.

Another SEMA youth-development activity will take place this summer when SEMA will embed a team of 10 YEN members into the Hot Rod Power Tour to give them the opportunity to connect with students, enthusiasts and SEMA members on a national, grassroots level. The young people in this group will spend their days visiting local vocational and technical schools and their afternoons with enthusiasts and SEMA members gathered on the tour. They will share insights with students about careers in our industry and gain a chance to build a broader network of contacts.

Another new initiative came to fruition at the 2013 SEMA Show: the SEMA Launch Pad. The Launch Pad gives us a way to spotlight the commercial aspirations of young SEMA entrepreneurs so they may more easily acquire the resources needed to move their inventions forward.

It was also encouraging to find ways to see that students from technical schools were included in vehicle builds for the SEMA Show. The WD-40 F-150 buildup allowed students from the Alex Xydias Center of Automotive Arts to meet with factory reps who guided them through the installation of performance parts on this year’s SEMA Cares charity vehicle. The WD-40 F-150 will be raffled off in April (purchase your raffle ticket here). Another build, this one at the Show, allowed students from technical colleges across the country to completely customize a Jeep over three days under the guidance of Omix-ADA employees. In both cases, these interactions provided students with the opportunity to learn how to work with performance parts as well as give them quality time with member companies that may want to hire them in the future.

Through these efforts and others, we are making progress in meeting the next generation of SEMA members and helping to attract qualified young talent to work in our industry. And we’re also working on how to stoke these next generations as consumers of our industry’s products.

There is currently an open Key Initiative at the board level that seeks to identify an effective role for the association in kindling excitement for performance aftermarket lifestyle products. Our initial research suggests that the most productive consumers to court would be in the 26–34 “millennial” age range, so the goal of reaching younger consumers overlaps with our goal of connecting our industry to consumers on a broader scale. This is an area that will take some time to assess and decide how to deploy resources, but the advent of social media leaves us encouraged that some good work might yield progress on this front as well.

—Chris Kersting, SEMA President and CEO

SEMA News—March 2014

CHRIS KERSTING

Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!

Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

Less visible are a number of other association activities aimed at creating opportunities—programs that even the most involved SEMA members might not be aware of.

For example, there is the student program at the SEMA Show, which gives SEMA-member companies an opportunity to interact with the future workforce of the automotive aftermarket. To make that happen, we bring scholarship winners and other graduating students to the SEMA Show so they can meet with key players and identify companies they may want to send résumés to. The program had record participation this past year, involving more than 400 students from 45 colleges and technical institutions.

Another SEMA youth-development activity will take place this summer when SEMA will embed a team of 10 YEN members into the Hot Rod Power Tour to give them the opportunity to connect with students, enthusiasts and SEMA members on a national, grassroots level. The young people in this group will spend their days visiting local vocational and technical schools and their afternoons with enthusiasts and SEMA members gathered on the tour. They will share insights with students about careers in our industry and gain a chance to build a broader network of contacts.

Another new initiative came to fruition at the 2013 SEMA Show: the SEMA Launch Pad. The Launch Pad gives us a way to spotlight the commercial aspirations of young SEMA entrepreneurs so they may more easily acquire the resources needed to move their inventions forward.

It was also encouraging to find ways to see that students from technical schools were included in vehicle builds for the SEMA Show. The WD-40 F-150 buildup allowed students from the Alex Xydias Center of Automotive Arts to meet with factory reps who guided them through the installation of performance parts on this year’s SEMA Cares charity vehicle. The WD-40 F-150 will be raffled off in April (purchase your raffle ticket here). Another build, this one at the Show, allowed students from technical colleges across the country to completely customize a Jeep over three days under the guidance of Omix-ADA employees. In both cases, these interactions provided students with the opportunity to learn how to work with performance parts as well as give them quality time with member companies that may want to hire them in the future.

Through these efforts and others, we are making progress in meeting the next generation of SEMA members and helping to attract qualified young talent to work in our industry. And we’re also working on how to stoke these next generations as consumers of our industry’s products.

There is currently an open Key Initiative at the board level that seeks to identify an effective role for the association in kindling excitement for performance aftermarket lifestyle products. Our initial research suggests that the most productive consumers to court would be in the 26–34 “millennial” age range, so the goal of reaching younger consumers overlaps with our goal of connecting our industry to consumers on a broader scale. This is an area that will take some time to assess and decide how to deploy resources, but the advent of social media leaves us encouraged that some good work might yield progress on this front as well.

—Chris Kersting, SEMA President and CEO

SEMA News—March 2014

CHRIS KERSTING

Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!

Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

Less visible are a number of other association activities aimed at creating opportunities—programs that even the most involved SEMA members might not be aware of.

For example, there is the student program at the SEMA Show, which gives SEMA-member companies an opportunity to interact with the future workforce of the automotive aftermarket. To make that happen, we bring scholarship winners and other graduating students to the SEMA Show so they can meet with key players and identify companies they may want to send résumés to. The program had record participation this past year, involving more than 400 students from 45 colleges and technical institutions.

Another SEMA youth-development activity will take place this summer when SEMA will embed a team of 10 YEN members into the Hot Rod Power Tour to give them the opportunity to connect with students, enthusiasts and SEMA members on a national, grassroots level. The young people in this group will spend their days visiting local vocational and technical schools and their afternoons with enthusiasts and SEMA members gathered on the tour. They will share insights with students about careers in our industry and gain a chance to build a broader network of contacts.

Another new initiative came to fruition at the 2013 SEMA Show: the SEMA Launch Pad. The Launch Pad gives us a way to spotlight the commercial aspirations of young SEMA entrepreneurs so they may more easily acquire the resources needed to move their inventions forward.

It was also encouraging to find ways to see that students from technical schools were included in vehicle builds for the SEMA Show. The WD-40 F-150 buildup allowed students from the Alex Xydias Center of Automotive Arts to meet with factory reps who guided them through the installation of performance parts on this year’s SEMA Cares charity vehicle. The WD-40 F-150 will be raffled off in April (purchase your raffle ticket here). Another build, this one at the Show, allowed students from technical colleges across the country to completely customize a Jeep over three days under the guidance of Omix-ADA employees. In both cases, these interactions provided students with the opportunity to learn how to work with performance parts as well as give them quality time with member companies that may want to hire them in the future.

Through these efforts and others, we are making progress in meeting the next generation of SEMA members and helping to attract qualified young talent to work in our industry. And we’re also working on how to stoke these next generations as consumers of our industry’s products.

There is currently an open Key Initiative at the board level that seeks to identify an effective role for the association in kindling excitement for performance aftermarket lifestyle products. Our initial research suggests that the most productive consumers to court would be in the 26–34 “millennial” age range, so the goal of reaching younger consumers overlaps with our goal of connecting our industry to consumers on a broader scale. This is an area that will take some time to assess and decide how to deploy resources, but the advent of social media leaves us encouraged that some good work might yield progress on this front as well.

—Chris Kersting, SEMA President and CEO

SEMA News—March 2014

CHRIS KERSTING

Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!

Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

Less visible are a number of other association activities aimed at creating opportunities—programs that even the most involved SEMA members might not be aware of.

For example, there is the student program at the SEMA Show, which gives SEMA-member companies an opportunity to interact with the future workforce of the automotive aftermarket. To make that happen, we bring scholarship winners and other graduating students to the SEMA Show so they can meet with key players and identify companies they may want to send résumés to. The program had record participation this past year, involving more than 400 students from 45 colleges and technical institutions.

Another SEMA youth-development activity will take place this summer when SEMA will embed a team of 10 YEN members into the Hot Rod Power Tour to give them the opportunity to connect with students, enthusiasts and SEMA members on a national, grassroots level. The young people in this group will spend their days visiting local vocational and technical schools and their afternoons with enthusiasts and SEMA members gathered on the tour. They will share insights with students about careers in our industry and gain a chance to build a broader network of contacts.

Another new initiative came to fruition at the 2013 SEMA Show: the SEMA Launch Pad. The Launch Pad gives us a way to spotlight the commercial aspirations of young SEMA entrepreneurs so they may more easily acquire the resources needed to move their inventions forward.

It was also encouraging to find ways to see that students from technical schools were included in vehicle builds for the SEMA Show. The WD-40 F-150 buildup allowed students from the Alex Xydias Center of Automotive Arts to meet with factory reps who guided them through the installation of performance parts on this year’s SEMA Cares charity vehicle. The WD-40 F-150 will be raffled off in April (purchase your raffle ticket here). Another build, this one at the Show, allowed students from technical colleges across the country to completely customize a Jeep over three days under the guidance of Omix-ADA employees. In both cases, these interactions provided students with the opportunity to learn how to work with performance parts as well as give them quality time with member companies that may want to hire them in the future.

Through these efforts and others, we are making progress in meeting the next generation of SEMA members and helping to attract qualified young talent to work in our industry. And we’re also working on how to stoke these next generations as consumers of our industry’s products.

There is currently an open Key Initiative at the board level that seeks to identify an effective role for the association in kindling excitement for performance aftermarket lifestyle products. Our initial research suggests that the most productive consumers to court would be in the 26–34 “millennial” age range, so the goal of reaching younger consumers overlaps with our goal of connecting our industry to consumers on a broader scale. This is an area that will take some time to assess and decide how to deploy resources, but the advent of social media leaves us encouraged that some good work might yield progress on this front as well.

—Chris Kersting, SEMA President and CEO

SEMA News—March 2014

Street Machine and Muscle Car Nationals to Donate to Alex Xydias Center for Automotive Arts

The Inaugural O’Reilly Auto Parts Street Machine and Muscle Car Nationals presented by Lucas Oil will donate half of the net proceeds generated by the event to the Alex Xydias Center for Automotive Arts (AXC)—an automotive learning center for high-school students.

AXC is part of the Career and Technical Education Center at Fairplex in Pomona, California, which is a non-profit organization dedicated to providing high-school students and community members with vocational training, including a two-year automotive industry certification program. For the first time ever, the Street Machine and Muscle Car Nationals will take place March 22–23 at Fairplex in Pomona.

The AXC program was developed in collaboration with automotive business owners and classic-car enthusiasts based in the Inland Valley outside of Los Angeles. During the two-year program, students explore automotive concepts and build skills in basic mechanics, diagnostics and service, auto body, metal fabrication and restoration.

The program is funded through the generous support of private donors and sustaining partners. To make a donation, visit www.tlcfairplex.com, click “Donate Now” and choose “CTEC Auto/AXC.”

SEMA News—March 2014

Street Machine and Muscle Car Nationals to Donate to Alex Xydias Center for Automotive Arts

The Inaugural O’Reilly Auto Parts Street Machine and Muscle Car Nationals presented by Lucas Oil will donate half of the net proceeds generated by the event to the Alex Xydias Center for Automotive Arts (AXC)—an automotive learning center for high-school students.

AXC is part of the Career and Technical Education Center at Fairplex in Pomona, California, which is a non-profit organization dedicated to providing high-school students and community members with vocational training, including a two-year automotive industry certification program. For the first time ever, the Street Machine and Muscle Car Nationals will take place March 22–23 at Fairplex in Pomona.

The AXC program was developed in collaboration with automotive business owners and classic-car enthusiasts based in the Inland Valley outside of Los Angeles. During the two-year program, students explore automotive concepts and build skills in basic mechanics, diagnostics and service, auto body, metal fabrication and restoration.

The program is funded through the generous support of private donors and sustaining partners. To make a donation, visit www.tlcfairplex.com, click “Donate Now” and choose “CTEC Auto/AXC.”

SEMA News—March 2014

Street Machine and Muscle Car Nationals to Donate to Alex Xydias Center for Automotive Arts

The Inaugural O’Reilly Auto Parts Street Machine and Muscle Car Nationals presented by Lucas Oil will donate half of the net proceeds generated by the event to the Alex Xydias Center for Automotive Arts (AXC)—an automotive learning center for high-school students.

AXC is part of the Career and Technical Education Center at Fairplex in Pomona, California, which is a non-profit organization dedicated to providing high-school students and community members with vocational training, including a two-year automotive industry certification program. For the first time ever, the Street Machine and Muscle Car Nationals will take place March 22–23 at Fairplex in Pomona.

The AXC program was developed in collaboration with automotive business owners and classic-car enthusiasts based in the Inland Valley outside of Los Angeles. During the two-year program, students explore automotive concepts and build skills in basic mechanics, diagnostics and service, auto body, metal fabrication and restoration.

The program is funded through the generous support of private donors and sustaining partners. To make a donation, visit www.tlcfairplex.com, click “Donate Now” and choose “CTEC Auto/AXC.”

SEMA News—March 2014

Street Machine and Muscle Car Nationals to Donate to Alex Xydias Center for Automotive Arts

The Inaugural O’Reilly Auto Parts Street Machine and Muscle Car Nationals presented by Lucas Oil will donate half of the net proceeds generated by the event to the Alex Xydias Center for Automotive Arts (AXC)—an automotive learning center for high-school students.

AXC is part of the Career and Technical Education Center at Fairplex in Pomona, California, which is a non-profit organization dedicated to providing high-school students and community members with vocational training, including a two-year automotive industry certification program. For the first time ever, the Street Machine and Muscle Car Nationals will take place March 22–23 at Fairplex in Pomona.

The AXC program was developed in collaboration with automotive business owners and classic-car enthusiasts based in the Inland Valley outside of Los Angeles. During the two-year program, students explore automotive concepts and build skills in basic mechanics, diagnostics and service, auto body, metal fabrication and restoration.

The program is funded through the generous support of private donors and sustaining partners. To make a donation, visit www.tlcfairplex.com, click “Donate Now” and choose “CTEC Auto/AXC.”