SEMA News—April 2014

INDUSTRY NEWS

Fast Facts

Mike Boyte has been appointed manufacturing manager for MultiCam Inc.

He has more than 20 years of manufacturing and quality-control experience in industries related to factory automation. In addition, he is a certified Lean Six Sigma Black Belt and will continue to lead MultiCam’s efforts in lean manufacturing, which were implemented in 2012.

In his new position, Boyte will report to Tony McGrew, director of operations. MultiCam, Dallas-Ft. Worth, TX; 972-929-4070.

Through a newly announced partnership between Meyer Distributing Inc. and Vehicle Specialties Inc. (VSI), Meyer will use its logistical capabilities to bring enhanced service to VSI customers. The Hammond, Indiana, facility will remain in operation, continuing to work with its suppliers and customers and focusing on growth in the high-performance and racing parts industry. Meyer Distributing, Jasper, IN; 800-MEYERUSA. Vehicle Specialties, Hammond, IN; 219-845-4473.

Christopher Titus has rejoined Goodguys Gazette after a 12-year hiatus.

Titus will entertain readers with a brand-new, hilarious monthly column entitled, “From the Combustion Lounge,” beginning with the May 2014 issue. Since his last column in 2002, Titus has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide.

His new stand-up show, “The Angry Pursuit of Happiness,” is currently touring America.

Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products. “It is our objective to develop quality, industry-inspired designs that not only relate to our industry, but are also comfortable and fun to wear,” said Tim Sousamian of Piston Driven. The full line of offerings is available at www.prigear.com. Piston Driven, Newport Beach, CA; 714-774-9444.

Mahle Aftermarket Inc. has announced that Mahle Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. Mahle RTI, formerly RTI Technologies, located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division. According to Max Dull, general manager for Mahle Service Solutions in North America, the Mahle RTI name will transition fully under the Mahle Service Solutions banner at AAPEX 2014. Dull also stated that the new division name will not affect the company’s brand names currently on the market, which include ArcticPRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems. Mahle, Farmington Hills, MI; 248-347-9700.

Innovative Creations Inc. announced that Kyle Dahlquist joined the company in August 2013 as a design engineer.

Dahlquist previously worked in sales at Desert Rat Off-Road Truck Centers. Prior to that, he worked for Pirelli Tires as a field engineer and has also worked in marketing for BFGoodrich and Michelin.

From a young age, Dahlquist was driven to work in the automotive industry. “I’ve been building cars since I could buy them,” said Dahlquist. “Fabrication and design are what I like to do.” Innovative Creations, Peoria, AZ; 623-486-2300.

MAVTV, owned and operated by Lucas Oil Products, has teamed with Brenton Productions to provide the latest trends in the automotive industry and the best in automotive “how-to” television programming. Brenton Productions’ “Two Guys Garage” TV programming begins airing June 6, 2014. All-new episodes of “Two Guys Garage” will air in the Friday night prime-time block of automotive programming on MAVTV and late mornings on Sundays. “We are very pleased and excited to partner with MAVTV to distribute our programming,” said Frank McGonagle, chairman of Brenton Productions. “Consistent air times are very important to our clients, and we will be able to provide that with our partners at MAV.” Brenton Productions, Swansea, MA; 800-572-7798.

ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further expand the marketing efforts of the ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs. Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. ReadyLIFT Suspension, Henderson, NV; 800-549-4620.

Ben Wulf has been named president and CEO of Port-A-Cool LLC, a manufacturer of portable evaporative coolers and evaporative cooling media. He assumed the role from Bill Lloyd upon Lloyd’s retirement, effective January 2014. Wulf most recently served as vice president of marketing and international sales at Port-A-Cool. In that capacity, he was instrumental in identifying key markets to build the company’s global presence through its distributor partner networks in Mexico, Canada, South America, Europe, the Middle East and Australia. Port-A-Cool, Center, TX; 936-598-5651.

The Coker Group opened its new 100,000-sq.-ft. West Coast distribution and wheel-manufacturing center in City of Industry, California. The company celebrated with a grand opening celebration in late January. The event was attended by local dignitaries, elected government officials, automotive celebrities and select media. The Coker Group’s new West Coast facility serves multiple purposes as a steel and wire-wheel manufacturing plant, tire warehouse and distribution center, allowing the company to easily assemble and ship products to customers in the western United States and around the world. Coker Tire, Chattanooga, TN; 800-251-6336.

Artonic, a web-design and online-marketing firm based in Tecumseh, Michigan, earned the 2013 Summit International Awards Marketing Effectiveness Award (MEA) for the company’s creation and construction of ididit Inc.’s website. According to ididit, Artonic used custom designs to mirror ididit’s detailed, award-winning hot-rod steering columns and accessories. The MEA-winning final product proved its effectiveness through the website’s analytics data. The data showed a 57% bounce-rate decrease, 110% increase in visit duration, 188% increase in pages viewed per visit and a 226% overall increase in page views. ididit, Tecumseh, MI; 517-424-0577.

Gantt-Thomas & Associates Inc.—a Midwest-based sales and marketing agency—has hired Denise Perkins as director of e-commerce development. In this newly formed position, Perkins will oversee processes and procedures that will maximize the company’s vendor partners’ impact with both brick-and-mortar and e-commerce customers. Perkins comes with a wealth of knowledge and experience within the industry. Most recently, she served on the Internet sales team for Lund Industries as e-commerce account manager. Perkins will be based in the Gantt-Thomas office in Lenexa, Kansas. Gantt-Thomas & Associates, Lenexa, KS; 913-438-7772.

A 30-second WeatherTech advertisement aired on Fox Network during the second quarter of Super Bowl XLVII. The purchase of the advertisement time was a sizable marketing investment for the automotive floor-mat manufacturer, according to WeatherTech, which is produced by MacNeil Automotive Products Ltd. The WeatherTech commercial, titled “You Can’t Do That,” is focused on the company’s commitment to American manufacturing and creating jobs in the United States. It was designed to evoke a strong reaction from viewers, according to the company. MacNeil Automotive Products Ltd., Bolingbrook, IL; 630-769-1500.

Trim Parts Holdings Corp. (TPH), parent company of Trim Parts Inc. and Parts Unlimited, has acquired the assets of First Place Auto Products of Canton, Ohio. “Mopar enthusiasts around the country are mourning the recent passing of Fritz Wurgler, founder of First Place Auto Products,” said Mitch Williams, CEO of Trim Parts Holdings. “We felt that the best way to honor his passion for Mopar products was to purchase the assets and continue with the First Place Auto brand.” More information is available through Jim Pennekamp at jpennekamp@trimparts.com. Parts Unlimited Inc., La Grange, KY; 800-342-0610. First Place Auto Products, Canton, OH; 330-493-1420.

Brembo Racing has announced that Race Technologies—Brembo’s partner for its high-performance, GT and sports-car businesses—will expand its role and will now handle all logistics and commercial account management for Brembo’s entire racing business. The Brembo Racing staff in North America will continue to be responsible for all engineering and technical support for the top racing market and will support new-product development directly with the Brembo Italy team. Together, Brembo and Race Technologies will add racing staff and improve inventory availability. The level of on-track and off-track support will be increased to meet both customer and market needs. All racing business will continue to be supported from the company’s Mooresville facility, where staffs from both Brembo North America and Race Technologies will be present. Brembo North America Inc., Plymouth, MI; 734-468-2100.

Avery Dennison has appointed Nick Tucci vice president and general manager of Reflective Solutions. In this role, Tucci will provide leadership and strategic vision for the global business, which develops and manufactures reflective material and technologies used worldwide. Tucci has more than 20 years of experience with Avery Dennison, including leadership positions in finance, product re-engineering and marketing. Most recently, Tucci served as vice president, procurement for the Americas. Avery Dennison, Painesville, OH; 440-358-3653.

David Crockett was promoted to vice president of aftermarket sales and operations for Rolling Big Power Inc. (RBP), part of the Lexani Companies family of brands. Crockett joined the Lexani Companies in 2009 and has served in many roles while continuing to expand his sales and account base. The move was made to recognize Crockett’s contributions to both Lexani and RBP during his tenure with the organization. Rolling Big Power, Corona, CA; 951-272-9090.

Champion Brands announced results from real-world field trials showing that the company’s formulated and blended SAE 5W-30 Performance Diesel Motor Oil reduces engine wear and corrosion, while maintaining viscometric properties. The company says test results indicate the new oil meets or exceeds the OEM diesel specifications for owners with Ford, International, Cummins, Dodge, Detroit Diesel, MACK, Caterpillar, Mercedes, Volvo, Chrysler, Daimler vehicles and others. In mileage testing, Champion says the SAE 5W-30 was found to deliver up to 4.5% fuel economy improvement over a conventional SAE 15W-40 API CJ-4 lubricant tested at an independent testing facility using the SAE J1321 fuel test protocol.

SEMA News—April 2014

INDUSTRY NEWS

Fast Facts

Mike Boyte has been appointed manufacturing manager for MultiCam Inc.

He has more than 20 years of manufacturing and quality-control experience in industries related to factory automation. In addition, he is a certified Lean Six Sigma Black Belt and will continue to lead MultiCam’s efforts in lean manufacturing, which were implemented in 2012.

In his new position, Boyte will report to Tony McGrew, director of operations. MultiCam, Dallas-Ft. Worth, TX; 972-929-4070.

Through a newly announced partnership between Meyer Distributing Inc. and Vehicle Specialties Inc. (VSI), Meyer will use its logistical capabilities to bring enhanced service to VSI customers. The Hammond, Indiana, facility will remain in operation, continuing to work with its suppliers and customers and focusing on growth in the high-performance and racing parts industry. Meyer Distributing, Jasper, IN; 800-MEYERUSA. Vehicle Specialties, Hammond, IN; 219-845-4473.

Christopher Titus has rejoined Goodguys Gazette after a 12-year hiatus.

Titus will entertain readers with a brand-new, hilarious monthly column entitled, “From the Combustion Lounge,” beginning with the May 2014 issue. Since his last column in 2002, Titus has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide.

His new stand-up show, “The Angry Pursuit of Happiness,” is currently touring America.

Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products. “It is our objective to develop quality, industry-inspired designs that not only relate to our industry, but are also comfortable and fun to wear,” said Tim Sousamian of Piston Driven. The full line of offerings is available at www.prigear.com. Piston Driven, Newport Beach, CA; 714-774-9444.

Mahle Aftermarket Inc. has announced that Mahle Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. Mahle RTI, formerly RTI Technologies, located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division. According to Max Dull, general manager for Mahle Service Solutions in North America, the Mahle RTI name will transition fully under the Mahle Service Solutions banner at AAPEX 2014. Dull also stated that the new division name will not affect the company’s brand names currently on the market, which include ArcticPRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems. Mahle, Farmington Hills, MI; 248-347-9700.

Innovative Creations Inc. announced that Kyle Dahlquist joined the company in August 2013 as a design engineer.

Dahlquist previously worked in sales at Desert Rat Off-Road Truck Centers. Prior to that, he worked for Pirelli Tires as a field engineer and has also worked in marketing for BFGoodrich and Michelin.

From a young age, Dahlquist was driven to work in the automotive industry. “I’ve been building cars since I could buy them,” said Dahlquist. “Fabrication and design are what I like to do.” Innovative Creations, Peoria, AZ; 623-486-2300.

MAVTV, owned and operated by Lucas Oil Products, has teamed with Brenton Productions to provide the latest trends in the automotive industry and the best in automotive “how-to” television programming. Brenton Productions’ “Two Guys Garage” TV programming begins airing June 6, 2014. All-new episodes of “Two Guys Garage” will air in the Friday night prime-time block of automotive programming on MAVTV and late mornings on Sundays. “We are very pleased and excited to partner with MAVTV to distribute our programming,” said Frank McGonagle, chairman of Brenton Productions. “Consistent air times are very important to our clients, and we will be able to provide that with our partners at MAV.” Brenton Productions, Swansea, MA; 800-572-7798.

ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further expand the marketing efforts of the ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs. Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. ReadyLIFT Suspension, Henderson, NV; 800-549-4620.

Ben Wulf has been named president and CEO of Port-A-Cool LLC, a manufacturer of portable evaporative coolers and evaporative cooling media. He assumed the role from Bill Lloyd upon Lloyd’s retirement, effective January 2014. Wulf most recently served as vice president of marketing and international sales at Port-A-Cool. In that capacity, he was instrumental in identifying key markets to build the company’s global presence through its distributor partner networks in Mexico, Canada, South America, Europe, the Middle East and Australia. Port-A-Cool, Center, TX; 936-598-5651.

The Coker Group opened its new 100,000-sq.-ft. West Coast distribution and wheel-manufacturing center in City of Industry, California. The company celebrated with a grand opening celebration in late January. The event was attended by local dignitaries, elected government officials, automotive celebrities and select media. The Coker Group’s new West Coast facility serves multiple purposes as a steel and wire-wheel manufacturing plant, tire warehouse and distribution center, allowing the company to easily assemble and ship products to customers in the western United States and around the world. Coker Tire, Chattanooga, TN; 800-251-6336.

Artonic, a web-design and online-marketing firm based in Tecumseh, Michigan, earned the 2013 Summit International Awards Marketing Effectiveness Award (MEA) for the company’s creation and construction of ididit Inc.’s website. According to ididit, Artonic used custom designs to mirror ididit’s detailed, award-winning hot-rod steering columns and accessories. The MEA-winning final product proved its effectiveness through the website’s analytics data. The data showed a 57% bounce-rate decrease, 110% increase in visit duration, 188% increase in pages viewed per visit and a 226% overall increase in page views. ididit, Tecumseh, MI; 517-424-0577.

Gantt-Thomas & Associates Inc.—a Midwest-based sales and marketing agency—has hired Denise Perkins as director of e-commerce development. In this newly formed position, Perkins will oversee processes and procedures that will maximize the company’s vendor partners’ impact with both brick-and-mortar and e-commerce customers. Perkins comes with a wealth of knowledge and experience within the industry. Most recently, she served on the Internet sales team for Lund Industries as e-commerce account manager. Perkins will be based in the Gantt-Thomas office in Lenexa, Kansas. Gantt-Thomas & Associates, Lenexa, KS; 913-438-7772.

A 30-second WeatherTech advertisement aired on Fox Network during the second quarter of Super Bowl XLVII. The purchase of the advertisement time was a sizable marketing investment for the automotive floor-mat manufacturer, according to WeatherTech, which is produced by MacNeil Automotive Products Ltd. The WeatherTech commercial, titled “You Can’t Do That,” is focused on the company’s commitment to American manufacturing and creating jobs in the United States. It was designed to evoke a strong reaction from viewers, according to the company. MacNeil Automotive Products Ltd., Bolingbrook, IL; 630-769-1500.

Trim Parts Holdings Corp. (TPH), parent company of Trim Parts Inc. and Parts Unlimited, has acquired the assets of First Place Auto Products of Canton, Ohio. “Mopar enthusiasts around the country are mourning the recent passing of Fritz Wurgler, founder of First Place Auto Products,” said Mitch Williams, CEO of Trim Parts Holdings. “We felt that the best way to honor his passion for Mopar products was to purchase the assets and continue with the First Place Auto brand.” More information is available through Jim Pennekamp at jpennekamp@trimparts.com. Parts Unlimited Inc., La Grange, KY; 800-342-0610. First Place Auto Products, Canton, OH; 330-493-1420.

Brembo Racing has announced that Race Technologies—Brembo’s partner for its high-performance, GT and sports-car businesses—will expand its role and will now handle all logistics and commercial account management for Brembo’s entire racing business. The Brembo Racing staff in North America will continue to be responsible for all engineering and technical support for the top racing market and will support new-product development directly with the Brembo Italy team. Together, Brembo and Race Technologies will add racing staff and improve inventory availability. The level of on-track and off-track support will be increased to meet both customer and market needs. All racing business will continue to be supported from the company’s Mooresville facility, where staffs from both Brembo North America and Race Technologies will be present. Brembo North America Inc., Plymouth, MI; 734-468-2100.

Avery Dennison has appointed Nick Tucci vice president and general manager of Reflective Solutions. In this role, Tucci will provide leadership and strategic vision for the global business, which develops and manufactures reflective material and technologies used worldwide. Tucci has more than 20 years of experience with Avery Dennison, including leadership positions in finance, product re-engineering and marketing. Most recently, Tucci served as vice president, procurement for the Americas. Avery Dennison, Painesville, OH; 440-358-3653.

David Crockett was promoted to vice president of aftermarket sales and operations for Rolling Big Power Inc. (RBP), part of the Lexani Companies family of brands. Crockett joined the Lexani Companies in 2009 and has served in many roles while continuing to expand his sales and account base. The move was made to recognize Crockett’s contributions to both Lexani and RBP during his tenure with the organization. Rolling Big Power, Corona, CA; 951-272-9090.

Champion Brands announced results from real-world field trials showing that the company’s formulated and blended SAE 5W-30 Performance Diesel Motor Oil reduces engine wear and corrosion, while maintaining viscometric properties. The company says test results indicate the new oil meets or exceeds the OEM diesel specifications for owners with Ford, International, Cummins, Dodge, Detroit Diesel, MACK, Caterpillar, Mercedes, Volvo, Chrysler, Daimler vehicles and others. In mileage testing, Champion says the SAE 5W-30 was found to deliver up to 4.5% fuel economy improvement over a conventional SAE 15W-40 API CJ-4 lubricant tested at an independent testing facility using the SAE J1321 fuel test protocol.

SEMA News—April 2014

INDUSTRY NEWS

Fast Facts

Mike Boyte has been appointed manufacturing manager for MultiCam Inc.

He has more than 20 years of manufacturing and quality-control experience in industries related to factory automation. In addition, he is a certified Lean Six Sigma Black Belt and will continue to lead MultiCam’s efforts in lean manufacturing, which were implemented in 2012.

In his new position, Boyte will report to Tony McGrew, director of operations. MultiCam, Dallas-Ft. Worth, TX; 972-929-4070.

Through a newly announced partnership between Meyer Distributing Inc. and Vehicle Specialties Inc. (VSI), Meyer will use its logistical capabilities to bring enhanced service to VSI customers. The Hammond, Indiana, facility will remain in operation, continuing to work with its suppliers and customers and focusing on growth in the high-performance and racing parts industry. Meyer Distributing, Jasper, IN; 800-MEYERUSA. Vehicle Specialties, Hammond, IN; 219-845-4473.

Christopher Titus has rejoined Goodguys Gazette after a 12-year hiatus.

Titus will entertain readers with a brand-new, hilarious monthly column entitled, “From the Combustion Lounge,” beginning with the May 2014 issue. Since his last column in 2002, Titus has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide.

His new stand-up show, “The Angry Pursuit of Happiness,” is currently touring America.

Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products. “It is our objective to develop quality, industry-inspired designs that not only relate to our industry, but are also comfortable and fun to wear,” said Tim Sousamian of Piston Driven. The full line of offerings is available at www.prigear.com. Piston Driven, Newport Beach, CA; 714-774-9444.

Mahle Aftermarket Inc. has announced that Mahle Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. Mahle RTI, formerly RTI Technologies, located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division. According to Max Dull, general manager for Mahle Service Solutions in North America, the Mahle RTI name will transition fully under the Mahle Service Solutions banner at AAPEX 2014. Dull also stated that the new division name will not affect the company’s brand names currently on the market, which include ArcticPRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems. Mahle, Farmington Hills, MI; 248-347-9700.

Innovative Creations Inc. announced that Kyle Dahlquist joined the company in August 2013 as a design engineer.

Dahlquist previously worked in sales at Desert Rat Off-Road Truck Centers. Prior to that, he worked for Pirelli Tires as a field engineer and has also worked in marketing for BFGoodrich and Michelin.

From a young age, Dahlquist was driven to work in the automotive industry. “I’ve been building cars since I could buy them,” said Dahlquist. “Fabrication and design are what I like to do.” Innovative Creations, Peoria, AZ; 623-486-2300.

MAVTV, owned and operated by Lucas Oil Products, has teamed with Brenton Productions to provide the latest trends in the automotive industry and the best in automotive “how-to” television programming. Brenton Productions’ “Two Guys Garage” TV programming begins airing June 6, 2014. All-new episodes of “Two Guys Garage” will air in the Friday night prime-time block of automotive programming on MAVTV and late mornings on Sundays. “We are very pleased and excited to partner with MAVTV to distribute our programming,” said Frank McGonagle, chairman of Brenton Productions. “Consistent air times are very important to our clients, and we will be able to provide that with our partners at MAV.” Brenton Productions, Swansea, MA; 800-572-7798.

ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further expand the marketing efforts of the ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs. Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. ReadyLIFT Suspension, Henderson, NV; 800-549-4620.

Ben Wulf has been named president and CEO of Port-A-Cool LLC, a manufacturer of portable evaporative coolers and evaporative cooling media. He assumed the role from Bill Lloyd upon Lloyd’s retirement, effective January 2014. Wulf most recently served as vice president of marketing and international sales at Port-A-Cool. In that capacity, he was instrumental in identifying key markets to build the company’s global presence through its distributor partner networks in Mexico, Canada, South America, Europe, the Middle East and Australia. Port-A-Cool, Center, TX; 936-598-5651.

The Coker Group opened its new 100,000-sq.-ft. West Coast distribution and wheel-manufacturing center in City of Industry, California. The company celebrated with a grand opening celebration in late January. The event was attended by local dignitaries, elected government officials, automotive celebrities and select media. The Coker Group’s new West Coast facility serves multiple purposes as a steel and wire-wheel manufacturing plant, tire warehouse and distribution center, allowing the company to easily assemble and ship products to customers in the western United States and around the world. Coker Tire, Chattanooga, TN; 800-251-6336.

Artonic, a web-design and online-marketing firm based in Tecumseh, Michigan, earned the 2013 Summit International Awards Marketing Effectiveness Award (MEA) for the company’s creation and construction of ididit Inc.’s website. According to ididit, Artonic used custom designs to mirror ididit’s detailed, award-winning hot-rod steering columns and accessories. The MEA-winning final product proved its effectiveness through the website’s analytics data. The data showed a 57% bounce-rate decrease, 110% increase in visit duration, 188% increase in pages viewed per visit and a 226% overall increase in page views. ididit, Tecumseh, MI; 517-424-0577.

Gantt-Thomas & Associates Inc.—a Midwest-based sales and marketing agency—has hired Denise Perkins as director of e-commerce development. In this newly formed position, Perkins will oversee processes and procedures that will maximize the company’s vendor partners’ impact with both brick-and-mortar and e-commerce customers. Perkins comes with a wealth of knowledge and experience within the industry. Most recently, she served on the Internet sales team for Lund Industries as e-commerce account manager. Perkins will be based in the Gantt-Thomas office in Lenexa, Kansas. Gantt-Thomas & Associates, Lenexa, KS; 913-438-7772.

A 30-second WeatherTech advertisement aired on Fox Network during the second quarter of Super Bowl XLVII. The purchase of the advertisement time was a sizable marketing investment for the automotive floor-mat manufacturer, according to WeatherTech, which is produced by MacNeil Automotive Products Ltd. The WeatherTech commercial, titled “You Can’t Do That,” is focused on the company’s commitment to American manufacturing and creating jobs in the United States. It was designed to evoke a strong reaction from viewers, according to the company. MacNeil Automotive Products Ltd., Bolingbrook, IL; 630-769-1500.

Trim Parts Holdings Corp. (TPH), parent company of Trim Parts Inc. and Parts Unlimited, has acquired the assets of First Place Auto Products of Canton, Ohio. “Mopar enthusiasts around the country are mourning the recent passing of Fritz Wurgler, founder of First Place Auto Products,” said Mitch Williams, CEO of Trim Parts Holdings. “We felt that the best way to honor his passion for Mopar products was to purchase the assets and continue with the First Place Auto brand.” More information is available through Jim Pennekamp at jpennekamp@trimparts.com. Parts Unlimited Inc., La Grange, KY; 800-342-0610. First Place Auto Products, Canton, OH; 330-493-1420.

Brembo Racing has announced that Race Technologies—Brembo’s partner for its high-performance, GT and sports-car businesses—will expand its role and will now handle all logistics and commercial account management for Brembo’s entire racing business. The Brembo Racing staff in North America will continue to be responsible for all engineering and technical support for the top racing market and will support new-product development directly with the Brembo Italy team. Together, Brembo and Race Technologies will add racing staff and improve inventory availability. The level of on-track and off-track support will be increased to meet both customer and market needs. All racing business will continue to be supported from the company’s Mooresville facility, where staffs from both Brembo North America and Race Technologies will be present. Brembo North America Inc., Plymouth, MI; 734-468-2100.

Avery Dennison has appointed Nick Tucci vice president and general manager of Reflective Solutions. In this role, Tucci will provide leadership and strategic vision for the global business, which develops and manufactures reflective material and technologies used worldwide. Tucci has more than 20 years of experience with Avery Dennison, including leadership positions in finance, product re-engineering and marketing. Most recently, Tucci served as vice president, procurement for the Americas. Avery Dennison, Painesville, OH; 440-358-3653.

David Crockett was promoted to vice president of aftermarket sales and operations for Rolling Big Power Inc. (RBP), part of the Lexani Companies family of brands. Crockett joined the Lexani Companies in 2009 and has served in many roles while continuing to expand his sales and account base. The move was made to recognize Crockett’s contributions to both Lexani and RBP during his tenure with the organization. Rolling Big Power, Corona, CA; 951-272-9090.

Champion Brands announced results from real-world field trials showing that the company’s formulated and blended SAE 5W-30 Performance Diesel Motor Oil reduces engine wear and corrosion, while maintaining viscometric properties. The company says test results indicate the new oil meets or exceeds the OEM diesel specifications for owners with Ford, International, Cummins, Dodge, Detroit Diesel, MACK, Caterpillar, Mercedes, Volvo, Chrysler, Daimler vehicles and others. In mileage testing, Champion says the SAE 5W-30 was found to deliver up to 4.5% fuel economy improvement over a conventional SAE 15W-40 API CJ-4 lubricant tested at an independent testing facility using the SAE J1321 fuel test protocol.

SEMA News—April 2014

INDUSTRY NEWS

Fast Facts

Mike Boyte has been appointed manufacturing manager for MultiCam Inc.

He has more than 20 years of manufacturing and quality-control experience in industries related to factory automation. In addition, he is a certified Lean Six Sigma Black Belt and will continue to lead MultiCam’s efforts in lean manufacturing, which were implemented in 2012.

In his new position, Boyte will report to Tony McGrew, director of operations. MultiCam, Dallas-Ft. Worth, TX; 972-929-4070.

Through a newly announced partnership between Meyer Distributing Inc. and Vehicle Specialties Inc. (VSI), Meyer will use its logistical capabilities to bring enhanced service to VSI customers. The Hammond, Indiana, facility will remain in operation, continuing to work with its suppliers and customers and focusing on growth in the high-performance and racing parts industry. Meyer Distributing, Jasper, IN; 800-MEYERUSA. Vehicle Specialties, Hammond, IN; 219-845-4473.

Christopher Titus has rejoined Goodguys Gazette after a 12-year hiatus.

Titus will entertain readers with a brand-new, hilarious monthly column entitled, “From the Combustion Lounge,” beginning with the May 2014 issue. Since his last column in 2002, Titus has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide.

His new stand-up show, “The Angry Pursuit of Happiness,” is currently touring America.

Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products. “It is our objective to develop quality, industry-inspired designs that not only relate to our industry, but are also comfortable and fun to wear,” said Tim Sousamian of Piston Driven. The full line of offerings is available at www.prigear.com. Piston Driven, Newport Beach, CA; 714-774-9444.

Mahle Aftermarket Inc. has announced that Mahle Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. Mahle RTI, formerly RTI Technologies, located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division. According to Max Dull, general manager for Mahle Service Solutions in North America, the Mahle RTI name will transition fully under the Mahle Service Solutions banner at AAPEX 2014. Dull also stated that the new division name will not affect the company’s brand names currently on the market, which include ArcticPRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems. Mahle, Farmington Hills, MI; 248-347-9700.

Innovative Creations Inc. announced that Kyle Dahlquist joined the company in August 2013 as a design engineer.

Dahlquist previously worked in sales at Desert Rat Off-Road Truck Centers. Prior to that, he worked for Pirelli Tires as a field engineer and has also worked in marketing for BFGoodrich and Michelin.

From a young age, Dahlquist was driven to work in the automotive industry. “I’ve been building cars since I could buy them,” said Dahlquist. “Fabrication and design are what I like to do.” Innovative Creations, Peoria, AZ; 623-486-2300.

MAVTV, owned and operated by Lucas Oil Products, has teamed with Brenton Productions to provide the latest trends in the automotive industry and the best in automotive “how-to” television programming. Brenton Productions’ “Two Guys Garage” TV programming begins airing June 6, 2014. All-new episodes of “Two Guys Garage” will air in the Friday night prime-time block of automotive programming on MAVTV and late mornings on Sundays. “We are very pleased and excited to partner with MAVTV to distribute our programming,” said Frank McGonagle, chairman of Brenton Productions. “Consistent air times are very important to our clients, and we will be able to provide that with our partners at MAV.” Brenton Productions, Swansea, MA; 800-572-7798.

ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further expand the marketing efforts of the ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs. Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. ReadyLIFT Suspension, Henderson, NV; 800-549-4620.

Ben Wulf has been named president and CEO of Port-A-Cool LLC, a manufacturer of portable evaporative coolers and evaporative cooling media. He assumed the role from Bill Lloyd upon Lloyd’s retirement, effective January 2014. Wulf most recently served as vice president of marketing and international sales at Port-A-Cool. In that capacity, he was instrumental in identifying key markets to build the company’s global presence through its distributor partner networks in Mexico, Canada, South America, Europe, the Middle East and Australia. Port-A-Cool, Center, TX; 936-598-5651.

The Coker Group opened its new 100,000-sq.-ft. West Coast distribution and wheel-manufacturing center in City of Industry, California. The company celebrated with a grand opening celebration in late January. The event was attended by local dignitaries, elected government officials, automotive celebrities and select media. The Coker Group’s new West Coast facility serves multiple purposes as a steel and wire-wheel manufacturing plant, tire warehouse and distribution center, allowing the company to easily assemble and ship products to customers in the western United States and around the world. Coker Tire, Chattanooga, TN; 800-251-6336.

Artonic, a web-design and online-marketing firm based in Tecumseh, Michigan, earned the 2013 Summit International Awards Marketing Effectiveness Award (MEA) for the company’s creation and construction of ididit Inc.’s website. According to ididit, Artonic used custom designs to mirror ididit’s detailed, award-winning hot-rod steering columns and accessories. The MEA-winning final product proved its effectiveness through the website’s analytics data. The data showed a 57% bounce-rate decrease, 110% increase in visit duration, 188% increase in pages viewed per visit and a 226% overall increase in page views. ididit, Tecumseh, MI; 517-424-0577.

Gantt-Thomas & Associates Inc.—a Midwest-based sales and marketing agency—has hired Denise Perkins as director of e-commerce development. In this newly formed position, Perkins will oversee processes and procedures that will maximize the company’s vendor partners’ impact with both brick-and-mortar and e-commerce customers. Perkins comes with a wealth of knowledge and experience within the industry. Most recently, she served on the Internet sales team for Lund Industries as e-commerce account manager. Perkins will be based in the Gantt-Thomas office in Lenexa, Kansas. Gantt-Thomas & Associates, Lenexa, KS; 913-438-7772.

A 30-second WeatherTech advertisement aired on Fox Network during the second quarter of Super Bowl XLVII. The purchase of the advertisement time was a sizable marketing investment for the automotive floor-mat manufacturer, according to WeatherTech, which is produced by MacNeil Automotive Products Ltd. The WeatherTech commercial, titled “You Can’t Do That,” is focused on the company’s commitment to American manufacturing and creating jobs in the United States. It was designed to evoke a strong reaction from viewers, according to the company. MacNeil Automotive Products Ltd., Bolingbrook, IL; 630-769-1500.

Trim Parts Holdings Corp. (TPH), parent company of Trim Parts Inc. and Parts Unlimited, has acquired the assets of First Place Auto Products of Canton, Ohio. “Mopar enthusiasts around the country are mourning the recent passing of Fritz Wurgler, founder of First Place Auto Products,” said Mitch Williams, CEO of Trim Parts Holdings. “We felt that the best way to honor his passion for Mopar products was to purchase the assets and continue with the First Place Auto brand.” More information is available through Jim Pennekamp at jpennekamp@trimparts.com. Parts Unlimited Inc., La Grange, KY; 800-342-0610. First Place Auto Products, Canton, OH; 330-493-1420.

Brembo Racing has announced that Race Technologies—Brembo’s partner for its high-performance, GT and sports-car businesses—will expand its role and will now handle all logistics and commercial account management for Brembo’s entire racing business. The Brembo Racing staff in North America will continue to be responsible for all engineering and technical support for the top racing market and will support new-product development directly with the Brembo Italy team. Together, Brembo and Race Technologies will add racing staff and improve inventory availability. The level of on-track and off-track support will be increased to meet both customer and market needs. All racing business will continue to be supported from the company’s Mooresville facility, where staffs from both Brembo North America and Race Technologies will be present. Brembo North America Inc., Plymouth, MI; 734-468-2100.

Avery Dennison has appointed Nick Tucci vice president and general manager of Reflective Solutions. In this role, Tucci will provide leadership and strategic vision for the global business, which develops and manufactures reflective material and technologies used worldwide. Tucci has more than 20 years of experience with Avery Dennison, including leadership positions in finance, product re-engineering and marketing. Most recently, Tucci served as vice president, procurement for the Americas. Avery Dennison, Painesville, OH; 440-358-3653.

David Crockett was promoted to vice president of aftermarket sales and operations for Rolling Big Power Inc. (RBP), part of the Lexani Companies family of brands. Crockett joined the Lexani Companies in 2009 and has served in many roles while continuing to expand his sales and account base. The move was made to recognize Crockett’s contributions to both Lexani and RBP during his tenure with the organization. Rolling Big Power, Corona, CA; 951-272-9090.

Champion Brands announced results from real-world field trials showing that the company’s formulated and blended SAE 5W-30 Performance Diesel Motor Oil reduces engine wear and corrosion, while maintaining viscometric properties. The company says test results indicate the new oil meets or exceeds the OEM diesel specifications for owners with Ford, International, Cummins, Dodge, Detroit Diesel, MACK, Caterpillar, Mercedes, Volvo, Chrysler, Daimler vehicles and others. In mileage testing, Champion says the SAE 5W-30 was found to deliver up to 4.5% fuel economy improvement over a conventional SAE 15W-40 API CJ-4 lubricant tested at an independent testing facility using the SAE J1321 fuel test protocol.

SEMA News—April 2014

INDUSTRY NEWS

Fast Facts

Mike Boyte has been appointed manufacturing manager for MultiCam Inc.

He has more than 20 years of manufacturing and quality-control experience in industries related to factory automation. In addition, he is a certified Lean Six Sigma Black Belt and will continue to lead MultiCam’s efforts in lean manufacturing, which were implemented in 2012.

In his new position, Boyte will report to Tony McGrew, director of operations. MultiCam, Dallas-Ft. Worth, TX; 972-929-4070.

Through a newly announced partnership between Meyer Distributing Inc. and Vehicle Specialties Inc. (VSI), Meyer will use its logistical capabilities to bring enhanced service to VSI customers. The Hammond, Indiana, facility will remain in operation, continuing to work with its suppliers and customers and focusing on growth in the high-performance and racing parts industry. Meyer Distributing, Jasper, IN; 800-MEYERUSA. Vehicle Specialties, Hammond, IN; 219-845-4473.

Christopher Titus has rejoined Goodguys Gazette after a 12-year hiatus.

Titus will entertain readers with a brand-new, hilarious monthly column entitled, “From the Combustion Lounge,” beginning with the May 2014 issue. Since his last column in 2002, Titus has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide.

His new stand-up show, “The Angry Pursuit of Happiness,” is currently touring America.

Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products. “It is our objective to develop quality, industry-inspired designs that not only relate to our industry, but are also comfortable and fun to wear,” said Tim Sousamian of Piston Driven. The full line of offerings is available at www.prigear.com. Piston Driven, Newport Beach, CA; 714-774-9444.

Mahle Aftermarket Inc. has announced that Mahle Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. Mahle RTI, formerly RTI Technologies, located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division. According to Max Dull, general manager for Mahle Service Solutions in North America, the Mahle RTI name will transition fully under the Mahle Service Solutions banner at AAPEX 2014. Dull also stated that the new division name will not affect the company’s brand names currently on the market, which include ArcticPRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems. Mahle, Farmington Hills, MI; 248-347-9700.

Innovative Creations Inc. announced that Kyle Dahlquist joined the company in August 2013 as a design engineer.

Dahlquist previously worked in sales at Desert Rat Off-Road Truck Centers. Prior to that, he worked for Pirelli Tires as a field engineer and has also worked in marketing for BFGoodrich and Michelin.

From a young age, Dahlquist was driven to work in the automotive industry. “I’ve been building cars since I could buy them,” said Dahlquist. “Fabrication and design are what I like to do.” Innovative Creations, Peoria, AZ; 623-486-2300.

MAVTV, owned and operated by Lucas Oil Products, has teamed with Brenton Productions to provide the latest trends in the automotive industry and the best in automotive “how-to” television programming. Brenton Productions’ “Two Guys Garage” TV programming begins airing June 6, 2014. All-new episodes of “Two Guys Garage” will air in the Friday night prime-time block of automotive programming on MAVTV and late mornings on Sundays. “We are very pleased and excited to partner with MAVTV to distribute our programming,” said Frank McGonagle, chairman of Brenton Productions. “Consistent air times are very important to our clients, and we will be able to provide that with our partners at MAV.” Brenton Productions, Swansea, MA; 800-572-7798.

ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further expand the marketing efforts of the ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs. Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. ReadyLIFT Suspension, Henderson, NV; 800-549-4620.

Ben Wulf has been named president and CEO of Port-A-Cool LLC, a manufacturer of portable evaporative coolers and evaporative cooling media. He assumed the role from Bill Lloyd upon Lloyd’s retirement, effective January 2014. Wulf most recently served as vice president of marketing and international sales at Port-A-Cool. In that capacity, he was instrumental in identifying key markets to build the company’s global presence through its distributor partner networks in Mexico, Canada, South America, Europe, the Middle East and Australia. Port-A-Cool, Center, TX; 936-598-5651.

The Coker Group opened its new 100,000-sq.-ft. West Coast distribution and wheel-manufacturing center in City of Industry, California. The company celebrated with a grand opening celebration in late January. The event was attended by local dignitaries, elected government officials, automotive celebrities and select media. The Coker Group’s new West Coast facility serves multiple purposes as a steel and wire-wheel manufacturing plant, tire warehouse and distribution center, allowing the company to easily assemble and ship products to customers in the western United States and around the world. Coker Tire, Chattanooga, TN; 800-251-6336.

Artonic, a web-design and online-marketing firm based in Tecumseh, Michigan, earned the 2013 Summit International Awards Marketing Effectiveness Award (MEA) for the company’s creation and construction of ididit Inc.’s website. According to ididit, Artonic used custom designs to mirror ididit’s detailed, award-winning hot-rod steering columns and accessories. The MEA-winning final product proved its effectiveness through the website’s analytics data. The data showed a 57% bounce-rate decrease, 110% increase in visit duration, 188% increase in pages viewed per visit and a 226% overall increase in page views. ididit, Tecumseh, MI; 517-424-0577.

Gantt-Thomas & Associates Inc.—a Midwest-based sales and marketing agency—has hired Denise Perkins as director of e-commerce development. In this newly formed position, Perkins will oversee processes and procedures that will maximize the company’s vendor partners’ impact with both brick-and-mortar and e-commerce customers. Perkins comes with a wealth of knowledge and experience within the industry. Most recently, she served on the Internet sales team for Lund Industries as e-commerce account manager. Perkins will be based in the Gantt-Thomas office in Lenexa, Kansas. Gantt-Thomas & Associates, Lenexa, KS; 913-438-7772.

A 30-second WeatherTech advertisement aired on Fox Network during the second quarter of Super Bowl XLVII. The purchase of the advertisement time was a sizable marketing investment for the automotive floor-mat manufacturer, according to WeatherTech, which is produced by MacNeil Automotive Products Ltd. The WeatherTech commercial, titled “You Can’t Do That,” is focused on the company’s commitment to American manufacturing and creating jobs in the United States. It was designed to evoke a strong reaction from viewers, according to the company. MacNeil Automotive Products Ltd., Bolingbrook, IL; 630-769-1500.

Trim Parts Holdings Corp. (TPH), parent company of Trim Parts Inc. and Parts Unlimited, has acquired the assets of First Place Auto Products of Canton, Ohio. “Mopar enthusiasts around the country are mourning the recent passing of Fritz Wurgler, founder of First Place Auto Products,” said Mitch Williams, CEO of Trim Parts Holdings. “We felt that the best way to honor his passion for Mopar products was to purchase the assets and continue with the First Place Auto brand.” More information is available through Jim Pennekamp at jpennekamp@trimparts.com. Parts Unlimited Inc., La Grange, KY; 800-342-0610. First Place Auto Products, Canton, OH; 330-493-1420.

Brembo Racing has announced that Race Technologies—Brembo’s partner for its high-performance, GT and sports-car businesses—will expand its role and will now handle all logistics and commercial account management for Brembo’s entire racing business. The Brembo Racing staff in North America will continue to be responsible for all engineering and technical support for the top racing market and will support new-product development directly with the Brembo Italy team. Together, Brembo and Race Technologies will add racing staff and improve inventory availability. The level of on-track and off-track support will be increased to meet both customer and market needs. All racing business will continue to be supported from the company’s Mooresville facility, where staffs from both Brembo North America and Race Technologies will be present. Brembo North America Inc., Plymouth, MI; 734-468-2100.

Avery Dennison has appointed Nick Tucci vice president and general manager of Reflective Solutions. In this role, Tucci will provide leadership and strategic vision for the global business, which develops and manufactures reflective material and technologies used worldwide. Tucci has more than 20 years of experience with Avery Dennison, including leadership positions in finance, product re-engineering and marketing. Most recently, Tucci served as vice president, procurement for the Americas. Avery Dennison, Painesville, OH; 440-358-3653.

David Crockett was promoted to vice president of aftermarket sales and operations for Rolling Big Power Inc. (RBP), part of the Lexani Companies family of brands. Crockett joined the Lexani Companies in 2009 and has served in many roles while continuing to expand his sales and account base. The move was made to recognize Crockett’s contributions to both Lexani and RBP during his tenure with the organization. Rolling Big Power, Corona, CA; 951-272-9090.

Champion Brands announced results from real-world field trials showing that the company’s formulated and blended SAE 5W-30 Performance Diesel Motor Oil reduces engine wear and corrosion, while maintaining viscometric properties. The company says test results indicate the new oil meets or exceeds the OEM diesel specifications for owners with Ford, International, Cummins, Dodge, Detroit Diesel, MACK, Caterpillar, Mercedes, Volvo, Chrysler, Daimler vehicles and others. In mileage testing, Champion says the SAE 5W-30 was found to deliver up to 4.5% fuel economy improvement over a conventional SAE 15W-40 API CJ-4 lubricant tested at an independent testing facility using the SAE J1321 fuel test protocol.

SEMA News—April 2014

INDUSTRY NEWS

Fast Facts

Mike Boyte has been appointed manufacturing manager for MultiCam Inc.

He has more than 20 years of manufacturing and quality-control experience in industries related to factory automation. In addition, he is a certified Lean Six Sigma Black Belt and will continue to lead MultiCam’s efforts in lean manufacturing, which were implemented in 2012.

In his new position, Boyte will report to Tony McGrew, director of operations. MultiCam, Dallas-Ft. Worth, TX; 972-929-4070.

Through a newly announced partnership between Meyer Distributing Inc. and Vehicle Specialties Inc. (VSI), Meyer will use its logistical capabilities to bring enhanced service to VSI customers. The Hammond, Indiana, facility will remain in operation, continuing to work with its suppliers and customers and focusing on growth in the high-performance and racing parts industry. Meyer Distributing, Jasper, IN; 800-MEYERUSA. Vehicle Specialties, Hammond, IN; 219-845-4473.

Christopher Titus has rejoined Goodguys Gazette after a 12-year hiatus.

Titus will entertain readers with a brand-new, hilarious monthly column entitled, “From the Combustion Lounge,” beginning with the May 2014 issue. Since his last column in 2002, Titus has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide.

His new stand-up show, “The Angry Pursuit of Happiness,” is currently touring America.

Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products. “It is our objective to develop quality, industry-inspired designs that not only relate to our industry, but are also comfortable and fun to wear,” said Tim Sousamian of Piston Driven. The full line of offerings is available at www.prigear.com. Piston Driven, Newport Beach, CA; 714-774-9444.

Mahle Aftermarket Inc. has announced that Mahle Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. Mahle RTI, formerly RTI Technologies, located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division. According to Max Dull, general manager for Mahle Service Solutions in North America, the Mahle RTI name will transition fully under the Mahle Service Solutions banner at AAPEX 2014. Dull also stated that the new division name will not affect the company’s brand names currently on the market, which include ArcticPRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems. Mahle, Farmington Hills, MI; 248-347-9700.

Innovative Creations Inc. announced that Kyle Dahlquist joined the company in August 2013 as a design engineer.

Dahlquist previously worked in sales at Desert Rat Off-Road Truck Centers. Prior to that, he worked for Pirelli Tires as a field engineer and has also worked in marketing for BFGoodrich and Michelin.

From a young age, Dahlquist was driven to work in the automotive industry. “I’ve been building cars since I could buy them,” said Dahlquist. “Fabrication and design are what I like to do.” Innovative Creations, Peoria, AZ; 623-486-2300.

MAVTV, owned and operated by Lucas Oil Products, has teamed with Brenton Productions to provide the latest trends in the automotive industry and the best in automotive “how-to” television programming. Brenton Productions’ “Two Guys Garage” TV programming begins airing June 6, 2014. All-new episodes of “Two Guys Garage” will air in the Friday night prime-time block of automotive programming on MAVTV and late mornings on Sundays. “We are very pleased and excited to partner with MAVTV to distribute our programming,” said Frank McGonagle, chairman of Brenton Productions. “Consistent air times are very important to our clients, and we will be able to provide that with our partners at MAV.” Brenton Productions, Swansea, MA; 800-572-7798.

ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further expand the marketing efforts of the ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs. Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. ReadyLIFT Suspension, Henderson, NV; 800-549-4620.

Ben Wulf has been named president and CEO of Port-A-Cool LLC, a manufacturer of portable evaporative coolers and evaporative cooling media. He assumed the role from Bill Lloyd upon Lloyd’s retirement, effective January 2014. Wulf most recently served as vice president of marketing and international sales at Port-A-Cool. In that capacity, he was instrumental in identifying key markets to build the company’s global presence through its distributor partner networks in Mexico, Canada, South America, Europe, the Middle East and Australia. Port-A-Cool, Center, TX; 936-598-5651.

The Coker Group opened its new 100,000-sq.-ft. West Coast distribution and wheel-manufacturing center in City of Industry, California. The company celebrated with a grand opening celebration in late January. The event was attended by local dignitaries, elected government officials, automotive celebrities and select media. The Coker Group’s new West Coast facility serves multiple purposes as a steel and wire-wheel manufacturing plant, tire warehouse and distribution center, allowing the company to easily assemble and ship products to customers in the western United States and around the world. Coker Tire, Chattanooga, TN; 800-251-6336.

Artonic, a web-design and online-marketing firm based in Tecumseh, Michigan, earned the 2013 Summit International Awards Marketing Effectiveness Award (MEA) for the company’s creation and construction of ididit Inc.’s website. According to ididit, Artonic used custom designs to mirror ididit’s detailed, award-winning hot-rod steering columns and accessories. The MEA-winning final product proved its effectiveness through the website’s analytics data. The data showed a 57% bounce-rate decrease, 110% increase in visit duration, 188% increase in pages viewed per visit and a 226% overall increase in page views. ididit, Tecumseh, MI; 517-424-0577.

Gantt-Thomas & Associates Inc.—a Midwest-based sales and marketing agency—has hired Denise Perkins as director of e-commerce development. In this newly formed position, Perkins will oversee processes and procedures that will maximize the company’s vendor partners’ impact with both brick-and-mortar and e-commerce customers. Perkins comes with a wealth of knowledge and experience within the industry. Most recently, she served on the Internet sales team for Lund Industries as e-commerce account manager. Perkins will be based in the Gantt-Thomas office in Lenexa, Kansas. Gantt-Thomas & Associates, Lenexa, KS; 913-438-7772.

A 30-second WeatherTech advertisement aired on Fox Network during the second quarter of Super Bowl XLVII. The purchase of the advertisement time was a sizable marketing investment for the automotive floor-mat manufacturer, according to WeatherTech, which is produced by MacNeil Automotive Products Ltd. The WeatherTech commercial, titled “You Can’t Do That,” is focused on the company’s commitment to American manufacturing and creating jobs in the United States. It was designed to evoke a strong reaction from viewers, according to the company. MacNeil Automotive Products Ltd., Bolingbrook, IL; 630-769-1500.

Trim Parts Holdings Corp. (TPH), parent company of Trim Parts Inc. and Parts Unlimited, has acquired the assets of First Place Auto Products of Canton, Ohio. “Mopar enthusiasts around the country are mourning the recent passing of Fritz Wurgler, founder of First Place Auto Products,” said Mitch Williams, CEO of Trim Parts Holdings. “We felt that the best way to honor his passion for Mopar products was to purchase the assets and continue with the First Place Auto brand.” More information is available through Jim Pennekamp at jpennekamp@trimparts.com. Parts Unlimited Inc., La Grange, KY; 800-342-0610. First Place Auto Products, Canton, OH; 330-493-1420.

Brembo Racing has announced that Race Technologies—Brembo’s partner for its high-performance, GT and sports-car businesses—will expand its role and will now handle all logistics and commercial account management for Brembo’s entire racing business. The Brembo Racing staff in North America will continue to be responsible for all engineering and technical support for the top racing market and will support new-product development directly with the Brembo Italy team. Together, Brembo and Race Technologies will add racing staff and improve inventory availability. The level of on-track and off-track support will be increased to meet both customer and market needs. All racing business will continue to be supported from the company’s Mooresville facility, where staffs from both Brembo North America and Race Technologies will be present. Brembo North America Inc., Plymouth, MI; 734-468-2100.

Avery Dennison has appointed Nick Tucci vice president and general manager of Reflective Solutions. In this role, Tucci will provide leadership and strategic vision for the global business, which develops and manufactures reflective material and technologies used worldwide. Tucci has more than 20 years of experience with Avery Dennison, including leadership positions in finance, product re-engineering and marketing. Most recently, Tucci served as vice president, procurement for the Americas. Avery Dennison, Painesville, OH; 440-358-3653.

David Crockett was promoted to vice president of aftermarket sales and operations for Rolling Big Power Inc. (RBP), part of the Lexani Companies family of brands. Crockett joined the Lexani Companies in 2009 and has served in many roles while continuing to expand his sales and account base. The move was made to recognize Crockett’s contributions to both Lexani and RBP during his tenure with the organization. Rolling Big Power, Corona, CA; 951-272-9090.

Champion Brands announced results from real-world field trials showing that the company’s formulated and blended SAE 5W-30 Performance Diesel Motor Oil reduces engine wear and corrosion, while maintaining viscometric properties. The company says test results indicate the new oil meets or exceeds the OEM diesel specifications for owners with Ford, International, Cummins, Dodge, Detroit Diesel, MACK, Caterpillar, Mercedes, Volvo, Chrysler, Daimler vehicles and others. In mileage testing, Champion says the SAE 5W-30 was found to deliver up to 4.5% fuel economy improvement over a conventional SAE 15W-40 API CJ-4 lubricant tested at an independent testing facility using the SAE J1321 fuel test protocol.

SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to Come

The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.

It’s appropriate to recognize here how important engineering is to the automobile industry today. Engineering touches every aspect of the vehicle, from design to development to manufacturing. Contemporary leaders with engineering backgrounds such as Mary Barra and Mark Reuss at GM and Raj Nair at Ford are determined to make the most of the latest automotive engineering renaissance. This is a very exciting time to be in the automotive and performance aftermarket business. It’s what Japanese engineers call Waku-Doki—heart pumping, racing adrenaline feeling of anticipation.

Driving Connected

Connected vehicles are the ultimate mobile devices in the Internet of Things, a term that refers to the idea of equipping all objects in the world with identifying devices. Connected cars are the hottest models on dealer lots, and connected vehicle technologies are the top selling point for 39% of car buyers today—which is more than twice the 14% who say that their first considerations are performance and speed. The connected-car market will reach $53 billion in less than five years; that creates many new and exciting opportunities for current and future SEMA companies. Twenty percent of cars in the United States will have app capabilities by 2017, and the global connected-car market is expected to reach 60 million vehicles by 2018.

The race between Motor City and Silicon Valley engineers to define the future of automotive is not a zero-sum game. Writing code for a social media website or building a smartphone is not as complex as building a car. But as the two industries grow intertwined, their disparate innovation, research-and-development processes and cultures are creating functional tension and conflict. The race is more of a collaborative or collective effort to jointly challenge Motor City’s insular, conventional automotive wisdom with non-traditional thinking and business models that Silicon Valley is noted for.

Going It Alone Is a No Go

Automakers, technology and aftermarket companies need to partner so that consumers can seamlessly and safely bring their digital lifestyles into vehicles. Detroit automakers Ford and GM are taking different paths to Silicon Valley for innovation and technology; however, they are both opening their doors to app developers and have figured out that going it alone is a no go. Rather than trying to write their own in-car software, they’re turning to the experts—software engineers who already write hundreds of thousands of mobile apps and software for smartphones and tablets. Software is fast becoming a major competitive differentiator and is as important to automakers as design and styling.

Ford’s recent buyout of Livio—a small software start-up in Ferndale, Michigan, that connects the apps on your smartphone to your car’s dashboard—is an example of Ford’s commitment to connectivity. The deal with Livio marks Ford’s first acquisition of a technology company in 13 years and extends its leadership in the race to provide drivers with safe, seamless access to the electronic content and digital lifestyles they want while in their vehicles. The acquisition will focus on developing an industry standard for smartphone-to-vehicle communications—a market that is expected to reach 21 million vehicles by 2018.

The revenue potential is enormous, but the problem is that every automaker wants its own branded solution to help differentiate its connected-vehicle experience. That makes it tough for small app developers and SEMA companies to play in the automotive apps market. A single, common vehicle interface standard would let developers write software faster and more efficiently, providing customers with the apps they want to use more quickly. Livio software is already compatible with several commonly used apps and works with all major smartphone devices.

There, we will introduce members to Ford’s OpenXC platform to create apps and new business opportunities. OpenXC is a combination of open-source hardware and software that allows for custom applications and pluggable modules. Revenue opportunities from connected-vehicle devices that transmit data from the car will grow to $25 billion by 2025, up from about $2.5 billion today.

Although automakers are taking different paths to speed innovation and technology in their vehicles, it’s clear that aftermarket and non-endemic players outside the traditional auto industry will help drive success as advanced vehicle technologies are deployed. Most GM vehicles will offer 4G LTE mobile Internet service through OnStar and AT&T by next year. Jim Farley, Ford’s head of global marketing, recognizes that partnerships are becoming increasingly important and says that we are at a “tipping point.” He realizes that auto and tech companies must collaborate more closely to enable the next-generation consumer experience in vehicles.

Driving Safe

Self-driving cars (SDCs) will fill our roads by 2030. Much of the driverless-vehicle technologies are already here, so it’s no longer a question of whether SDCs will be built but how soon and how many can we expect. Nearly every major OEM is working on self-driving technologies, and many of today’s vehicles already have automated and semi-autonomous driving systems such as lane-departure warning, adaptive cruise control and automatic braking.

The U.S. Department of Transportation’s (DOT) National Highway Traffic Safety Administration (NHTSA) has defined five levels of vehicle automation: Level-0 is no automation; the driver is in complete control at all times. Level-1 is function-specific automation like today’s electronic stability control systems. Level-2 is combined function-specific automation such as adaptive cruise control and lane-keeping assistance, which are also available on many vehicles today. Level-4 is semi-autonomous—limited self-driving automation that takes control of the vehicle only in safety-critical situations. And Level-5 is full self-driving automation or piloted driving, where the driver can do other things while the vehicle is driving.

Crash Avoidance Trumps Crashworthiness

The NHTSA also recently announced that it will begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to talk to each other and avoid crashes by exchanging basic safety data such as speed and position 10 times per second. Car-to-X technologies could reshape how Americans drive. The bottom line is that “crash avoidance trumps crashworthiness.”

We demonstrated these aftermarket devices in the Vehicle Technology Center over the past few years and outlined the aftermarket opportunities for SEMA members to retrofit the 250 million vehicles already on the road. Nine of the top 10 auto manufacturers exhibited their latest automated and driverless concept vehicles at CES this year. Most importantly for SEMA companies, current driverless-car legislation has a provision that allows retrofitting of cars less than four years old with autonomous vehicle technology. If Google gets its costs down and sells aftermarket devices to consumers, self-driving cars could be on the road within five years—without input from automakers.

SEMA’s Product Development Expo on April 10 is an opportunity for members to learn about connected vehicles and how to compete and win as advanced vehicle technologies, product-development tools and automotive applications are deployed. This June, SEMA members are also invited to participate in Ford’s Developer Conference in Dearborn, Michigan. It will focus on bringing innovative mobile apps into the car through Ford SYNC and AppLink.

Driving Green

While many alternative-energy vehicles and powertrains are available to buyers today, 85% of cars and light vehicles will still be powered by traditional internal-combustion engines over the next 10 years, compared to 97% of vehicles today. Natural gas and flex-fuel vehicles will account for 6.5% of the market by 2025, hybrids will make up 6%, battery-electric vehicles will account for 3% and hydrogen fuel cells 0.5%. Internal-combustion engines will continue to dominate; however, today’s big improvements in fuel efficiency and green performance are coming from downsizing engine displacement coupled with hybridization, start-stop technology and advanced powertrain technologies.

Gas direct injection along with turbo- and supercharging have made significant improvements in fuel efficiency and green performance. Turbocharged vehicles allow automakers to keep power output high while they downsize engines for better fuel economy. But much of the fuel-efficiency gains are lost when drivers stomp the gas pedal and enjoy the turbo’s high performance. Turbos will reach about 25% of the new-vehicle market in North America over the next three years, which leaves plenty of opportunities for diesel, hybrid and electric powertrains in the coming years.

Ford has been the most aggressive with turbocharging. About 80% of its North American nameplates are available with an optional EcoBoost engine, which combines a turbocharger with direct fuel injection and other technologies. Ford’s turbocharged 3.5L V6 EcoBoost engine shattered the top speed at Daytona with a record 222 miles per hour—the fastest car ever to lap the legendary raceway.

Racing Technology Transfer

Supercapacitors will soon make their way into the SEMA performance aftermarket. Supercapacitors and ultracapacitors bridge the gap between conventional capacitors and rechargeable batteries. While their energy densities are 10% of conventional batteries, which limits their energy storage capability, their power density is generally 10 to 100 times greater. Toyota is racing ahead with supercapacitors and other racetrack technologies with exciting street and aftermarket performance applications. The supercapacitor system used in the Toyota LMP1 race car recharges quickly during short periods of intense braking, and the energy that’s saved is used for bursts of power.

Toyota uses a supercapacitor-based hybrid system that automatically delivers 300 hp of boost on top of the 530 hp generated by a 3.4L, normally aspirated V8, giving a peak power of 830 hp—comparable to the output of a current F1 car.

Supercapacitors are start-stop technology on steroids. Kinetic energy produced by braking is converted into electrical energy in the same way a dynamo light works on a bicycle rubbing against a tire and is stored in a supercapacitor. When the driver accelerates, the electric energy is automatically released back to the driveshaft for added power. Supercapacitors have an advantage over other hybrid-battery systems because they charge quickly and can deliver a high level of energy from a single application of the brakes.

Driving Cool

Developing connected vehicles and advanced technologies is a critical way for automakers and aftermarket companies to attract younger buyers by being relevant and cool. Many 18- to 34-year-olds are not disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones. Successful automakers and aftermarket companies will find innovative ways to safely mesh the two.

Every few years a product or technology comes along that creates new markets and business opportunities. A few years ago, it was the tablet. Before that, it was the smartphone. And before that, it was the MP3 player. This time, it’s a car—the Tesla Model S.

Tesla is no ordinary vehicle. The Model S has a high-resolution digital display that puts the car’s speed, range, audio controls and trip information in front of you with clear, crisp color. The 17-in. touchscreen morphs into whatever is needed at the moment, whether it’s directions or the controls to adjust the sunroof. You can even reach deep into the vehicle’s systems to fine-tune the way the car drives or uses energy. Tesla’s Model S is only one example of the cool stuff that’s already on the road thanks to new automotive players, such as NVIDIA.

Connectivity greatly influences customer satisfaction and sales. When it comes to new-car purchase decisions, two in three car owners between 18 and 35 years of age say that their vehicle’s technology has some or a great deal of influence on the next car they will purchase.

Mobile Youth

You can’t fake true cool. The focus of connected cars is not on the technology but the connection. The younger you are, the more you get it. Smartphones are emotionally empowering not because of the productivity but because they connect people. Cars are social by design. Put that connectivity in the car, and you bring back the love of the automotive lifestyle and experience. For millennials and mobile youth, it’s all about the social connection that the technology enables. It’s the same for aftermarket companies competing in connected vehicle markets.

Many Millennials—those born between the early ’80s and the early ’00s—are becoming new-vehicle buying age and are the fastest-growing demographic in the retail industry. So much so, in fact, that Gen-Y comprised more than 23% of retail sales in 2013.

This is the generation born online and raised on technology. Companies such as Apple and Oakley built their brands on the youth market. Youth markets and spending are good indictors of growth and are your best influencers and fans. They spend about 36% of their disposable income on mobile products and services and are the first to drive premium markets—48% of 18- to 23-year-olds own premium Samsung or Apple phones.

Millennials also have no “e-fear.” They are more willing to share information with marketers online, especially if they get something in return.

Leading original equipment manufacturers as well as performance specialty-equipment companies are negotiating a delicate balance between short-term profitability, medium-term growth and long-term sustainability.

Automobiles will remain the cornerstone of advanced mobility for decades to come; however, the vehicle, the industry and the ecosystem we operate in are all rapidly evolving. The future belongs to those SEMA companies that prepare for it today.

Partnerships and collaborations between Motor City and Silicon Valley engineers as well as OEM and performance specialty-equipment companies are critical to success. No one is rich enough or smart enough to go it alone. Some of the best Super Bowl XLVIII commercials offered important ideas and takeaways for SEMA members by featuring cars and trucks built by Detroit original equipment manufacturers and what they represent—American pride and resilience.

SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to Come

The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.

It’s appropriate to recognize here how important engineering is to the automobile industry today. Engineering touches every aspect of the vehicle, from design to development to manufacturing. Contemporary leaders with engineering backgrounds such as Mary Barra and Mark Reuss at GM and Raj Nair at Ford are determined to make the most of the latest automotive engineering renaissance. This is a very exciting time to be in the automotive and performance aftermarket business. It’s what Japanese engineers call Waku-Doki—heart pumping, racing adrenaline feeling of anticipation.

Driving Connected

Connected vehicles are the ultimate mobile devices in the Internet of Things, a term that refers to the idea of equipping all objects in the world with identifying devices. Connected cars are the hottest models on dealer lots, and connected vehicle technologies are the top selling point for 39% of car buyers today—which is more than twice the 14% who say that their first considerations are performance and speed. The connected-car market will reach $53 billion in less than five years; that creates many new and exciting opportunities for current and future SEMA companies. Twenty percent of cars in the United States will have app capabilities by 2017, and the global connected-car market is expected to reach 60 million vehicles by 2018.

The race between Motor City and Silicon Valley engineers to define the future of automotive is not a zero-sum game. Writing code for a social media website or building a smartphone is not as complex as building a car. But as the two industries grow intertwined, their disparate innovation, research-and-development processes and cultures are creating functional tension and conflict. The race is more of a collaborative or collective effort to jointly challenge Motor City’s insular, conventional automotive wisdom with non-traditional thinking and business models that Silicon Valley is noted for.

Going It Alone Is a No Go

Automakers, technology and aftermarket companies need to partner so that consumers can seamlessly and safely bring their digital lifestyles into vehicles. Detroit automakers Ford and GM are taking different paths to Silicon Valley for innovation and technology; however, they are both opening their doors to app developers and have figured out that going it alone is a no go. Rather than trying to write their own in-car software, they’re turning to the experts—software engineers who already write hundreds of thousands of mobile apps and software for smartphones and tablets. Software is fast becoming a major competitive differentiator and is as important to automakers as design and styling.

Ford’s recent buyout of Livio—a small software start-up in Ferndale, Michigan, that connects the apps on your smartphone to your car’s dashboard—is an example of Ford’s commitment to connectivity. The deal with Livio marks Ford’s first acquisition of a technology company in 13 years and extends its leadership in the race to provide drivers with safe, seamless access to the electronic content and digital lifestyles they want while in their vehicles. The acquisition will focus on developing an industry standard for smartphone-to-vehicle communications—a market that is expected to reach 21 million vehicles by 2018.

The revenue potential is enormous, but the problem is that every automaker wants its own branded solution to help differentiate its connected-vehicle experience. That makes it tough for small app developers and SEMA companies to play in the automotive apps market. A single, common vehicle interface standard would let developers write software faster and more efficiently, providing customers with the apps they want to use more quickly. Livio software is already compatible with several commonly used apps and works with all major smartphone devices.

There, we will introduce members to Ford’s OpenXC platform to create apps and new business opportunities. OpenXC is a combination of open-source hardware and software that allows for custom applications and pluggable modules. Revenue opportunities from connected-vehicle devices that transmit data from the car will grow to $25 billion by 2025, up from about $2.5 billion today.

Although automakers are taking different paths to speed innovation and technology in their vehicles, it’s clear that aftermarket and non-endemic players outside the traditional auto industry will help drive success as advanced vehicle technologies are deployed. Most GM vehicles will offer 4G LTE mobile Internet service through OnStar and AT&T by next year. Jim Farley, Ford’s head of global marketing, recognizes that partnerships are becoming increasingly important and says that we are at a “tipping point.” He realizes that auto and tech companies must collaborate more closely to enable the next-generation consumer experience in vehicles.

Driving Safe

Self-driving cars (SDCs) will fill our roads by 2030. Much of the driverless-vehicle technologies are already here, so it’s no longer a question of whether SDCs will be built but how soon and how many can we expect. Nearly every major OEM is working on self-driving technologies, and many of today’s vehicles already have automated and semi-autonomous driving systems such as lane-departure warning, adaptive cruise control and automatic braking.

The U.S. Department of Transportation’s (DOT) National Highway Traffic Safety Administration (NHTSA) has defined five levels of vehicle automation: Level-0 is no automation; the driver is in complete control at all times. Level-1 is function-specific automation like today’s electronic stability control systems. Level-2 is combined function-specific automation such as adaptive cruise control and lane-keeping assistance, which are also available on many vehicles today. Level-4 is semi-autonomous—limited self-driving automation that takes control of the vehicle only in safety-critical situations. And Level-5 is full self-driving automation or piloted driving, where the driver can do other things while the vehicle is driving.

Crash Avoidance Trumps Crashworthiness

The NHTSA also recently announced that it will begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to talk to each other and avoid crashes by exchanging basic safety data such as speed and position 10 times per second. Car-to-X technologies could reshape how Americans drive. The bottom line is that “crash avoidance trumps crashworthiness.”

We demonstrated these aftermarket devices in the Vehicle Technology Center over the past few years and outlined the aftermarket opportunities for SEMA members to retrofit the 250 million vehicles already on the road. Nine of the top 10 auto manufacturers exhibited their latest automated and driverless concept vehicles at CES this year. Most importantly for SEMA companies, current driverless-car legislation has a provision that allows retrofitting of cars less than four years old with autonomous vehicle technology. If Google gets its costs down and sells aftermarket devices to consumers, self-driving cars could be on the road within five years—without input from automakers.

SEMA’s Product Development Expo on April 10 is an opportunity for members to learn about connected vehicles and how to compete and win as advanced vehicle technologies, product-development tools and automotive applications are deployed. This June, SEMA members are also invited to participate in Ford’s Developer Conference in Dearborn, Michigan. It will focus on bringing innovative mobile apps into the car through Ford SYNC and AppLink.

Driving Green

While many alternative-energy vehicles and powertrains are available to buyers today, 85% of cars and light vehicles will still be powered by traditional internal-combustion engines over the next 10 years, compared to 97% of vehicles today. Natural gas and flex-fuel vehicles will account for 6.5% of the market by 2025, hybrids will make up 6%, battery-electric vehicles will account for 3% and hydrogen fuel cells 0.5%. Internal-combustion engines will continue to dominate; however, today’s big improvements in fuel efficiency and green performance are coming from downsizing engine displacement coupled with hybridization, start-stop technology and advanced powertrain technologies.

Gas direct injection along with turbo- and supercharging have made significant improvements in fuel efficiency and green performance. Turbocharged vehicles allow automakers to keep power output high while they downsize engines for better fuel economy. But much of the fuel-efficiency gains are lost when drivers stomp the gas pedal and enjoy the turbo’s high performance. Turbos will reach about 25% of the new-vehicle market in North America over the next three years, which leaves plenty of opportunities for diesel, hybrid and electric powertrains in the coming years.

Ford has been the most aggressive with turbocharging. About 80% of its North American nameplates are available with an optional EcoBoost engine, which combines a turbocharger with direct fuel injection and other technologies. Ford’s turbocharged 3.5L V6 EcoBoost engine shattered the top speed at Daytona with a record 222 miles per hour—the fastest car ever to lap the legendary raceway.

Racing Technology Transfer

Supercapacitors will soon make their way into the SEMA performance aftermarket. Supercapacitors and ultracapacitors bridge the gap between conventional capacitors and rechargeable batteries. While their energy densities are 10% of conventional batteries, which limits their energy storage capability, their power density is generally 10 to 100 times greater. Toyota is racing ahead with supercapacitors and other racetrack technologies with exciting street and aftermarket performance applications. The supercapacitor system used in the Toyota LMP1 race car recharges quickly during short periods of intense braking, and the energy that’s saved is used for bursts of power.

Toyota uses a supercapacitor-based hybrid system that automatically delivers 300 hp of boost on top of the 530 hp generated by a 3.4L, normally aspirated V8, giving a peak power of 830 hp—comparable to the output of a current F1 car.

Supercapacitors are start-stop technology on steroids. Kinetic energy produced by braking is converted into electrical energy in the same way a dynamo light works on a bicycle rubbing against a tire and is stored in a supercapacitor. When the driver accelerates, the electric energy is automatically released back to the driveshaft for added power. Supercapacitors have an advantage over other hybrid-battery systems because they charge quickly and can deliver a high level of energy from a single application of the brakes.

Driving Cool

Developing connected vehicles and advanced technologies is a critical way for automakers and aftermarket companies to attract younger buyers by being relevant and cool. Many 18- to 34-year-olds are not disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones. Successful automakers and aftermarket companies will find innovative ways to safely mesh the two.

Every few years a product or technology comes along that creates new markets and business opportunities. A few years ago, it was the tablet. Before that, it was the smartphone. And before that, it was the MP3 player. This time, it’s a car—the Tesla Model S.

Tesla is no ordinary vehicle. The Model S has a high-resolution digital display that puts the car’s speed, range, audio controls and trip information in front of you with clear, crisp color. The 17-in. touchscreen morphs into whatever is needed at the moment, whether it’s directions or the controls to adjust the sunroof. You can even reach deep into the vehicle’s systems to fine-tune the way the car drives or uses energy. Tesla’s Model S is only one example of the cool stuff that’s already on the road thanks to new automotive players, such as NVIDIA.

Connectivity greatly influences customer satisfaction and sales. When it comes to new-car purchase decisions, two in three car owners between 18 and 35 years of age say that their vehicle’s technology has some or a great deal of influence on the next car they will purchase.

Mobile Youth

You can’t fake true cool. The focus of connected cars is not on the technology but the connection. The younger you are, the more you get it. Smartphones are emotionally empowering not because of the productivity but because they connect people. Cars are social by design. Put that connectivity in the car, and you bring back the love of the automotive lifestyle and experience. For millennials and mobile youth, it’s all about the social connection that the technology enables. It’s the same for aftermarket companies competing in connected vehicle markets.

Many Millennials—those born between the early ’80s and the early ’00s—are becoming new-vehicle buying age and are the fastest-growing demographic in the retail industry. So much so, in fact, that Gen-Y comprised more than 23% of retail sales in 2013.

This is the generation born online and raised on technology. Companies such as Apple and Oakley built their brands on the youth market. Youth markets and spending are good indictors of growth and are your best influencers and fans. They spend about 36% of their disposable income on mobile products and services and are the first to drive premium markets—48% of 18- to 23-year-olds own premium Samsung or Apple phones.

Millennials also have no “e-fear.” They are more willing to share information with marketers online, especially if they get something in return.

Leading original equipment manufacturers as well as performance specialty-equipment companies are negotiating a delicate balance between short-term profitability, medium-term growth and long-term sustainability.

Automobiles will remain the cornerstone of advanced mobility for decades to come; however, the vehicle, the industry and the ecosystem we operate in are all rapidly evolving. The future belongs to those SEMA companies that prepare for it today.

Partnerships and collaborations between Motor City and Silicon Valley engineers as well as OEM and performance specialty-equipment companies are critical to success. No one is rich enough or smart enough to go it alone. Some of the best Super Bowl XLVIII commercials offered important ideas and takeaways for SEMA members by featuring cars and trucks built by Detroit original equipment manufacturers and what they represent—American pride and resilience.

SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to Come

The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.

It’s appropriate to recognize here how important engineering is to the automobile industry today. Engineering touches every aspect of the vehicle, from design to development to manufacturing. Contemporary leaders with engineering backgrounds such as Mary Barra and Mark Reuss at GM and Raj Nair at Ford are determined to make the most of the latest automotive engineering renaissance. This is a very exciting time to be in the automotive and performance aftermarket business. It’s what Japanese engineers call Waku-Doki—heart pumping, racing adrenaline feeling of anticipation.

Driving Connected

Connected vehicles are the ultimate mobile devices in the Internet of Things, a term that refers to the idea of equipping all objects in the world with identifying devices. Connected cars are the hottest models on dealer lots, and connected vehicle technologies are the top selling point for 39% of car buyers today—which is more than twice the 14% who say that their first considerations are performance and speed. The connected-car market will reach $53 billion in less than five years; that creates many new and exciting opportunities for current and future SEMA companies. Twenty percent of cars in the United States will have app capabilities by 2017, and the global connected-car market is expected to reach 60 million vehicles by 2018.

The race between Motor City and Silicon Valley engineers to define the future of automotive is not a zero-sum game. Writing code for a social media website or building a smartphone is not as complex as building a car. But as the two industries grow intertwined, their disparate innovation, research-and-development processes and cultures are creating functional tension and conflict. The race is more of a collaborative or collective effort to jointly challenge Motor City’s insular, conventional automotive wisdom with non-traditional thinking and business models that Silicon Valley is noted for.

Going It Alone Is a No Go

Automakers, technology and aftermarket companies need to partner so that consumers can seamlessly and safely bring their digital lifestyles into vehicles. Detroit automakers Ford and GM are taking different paths to Silicon Valley for innovation and technology; however, they are both opening their doors to app developers and have figured out that going it alone is a no go. Rather than trying to write their own in-car software, they’re turning to the experts—software engineers who already write hundreds of thousands of mobile apps and software for smartphones and tablets. Software is fast becoming a major competitive differentiator and is as important to automakers as design and styling.

Ford’s recent buyout of Livio—a small software start-up in Ferndale, Michigan, that connects the apps on your smartphone to your car’s dashboard—is an example of Ford’s commitment to connectivity. The deal with Livio marks Ford’s first acquisition of a technology company in 13 years and extends its leadership in the race to provide drivers with safe, seamless access to the electronic content and digital lifestyles they want while in their vehicles. The acquisition will focus on developing an industry standard for smartphone-to-vehicle communications—a market that is expected to reach 21 million vehicles by 2018.

The revenue potential is enormous, but the problem is that every automaker wants its own branded solution to help differentiate its connected-vehicle experience. That makes it tough for small app developers and SEMA companies to play in the automotive apps market. A single, common vehicle interface standard would let developers write software faster and more efficiently, providing customers with the apps they want to use more quickly. Livio software is already compatible with several commonly used apps and works with all major smartphone devices.

There, we will introduce members to Ford’s OpenXC platform to create apps and new business opportunities. OpenXC is a combination of open-source hardware and software that allows for custom applications and pluggable modules. Revenue opportunities from connected-vehicle devices that transmit data from the car will grow to $25 billion by 2025, up from about $2.5 billion today.

Although automakers are taking different paths to speed innovation and technology in their vehicles, it’s clear that aftermarket and non-endemic players outside the traditional auto industry will help drive success as advanced vehicle technologies are deployed. Most GM vehicles will offer 4G LTE mobile Internet service through OnStar and AT&T by next year. Jim Farley, Ford’s head of global marketing, recognizes that partnerships are becoming increasingly important and says that we are at a “tipping point.” He realizes that auto and tech companies must collaborate more closely to enable the next-generation consumer experience in vehicles.

Driving Safe

Self-driving cars (SDCs) will fill our roads by 2030. Much of the driverless-vehicle technologies are already here, so it’s no longer a question of whether SDCs will be built but how soon and how many can we expect. Nearly every major OEM is working on self-driving technologies, and many of today’s vehicles already have automated and semi-autonomous driving systems such as lane-departure warning, adaptive cruise control and automatic braking.

The U.S. Department of Transportation’s (DOT) National Highway Traffic Safety Administration (NHTSA) has defined five levels of vehicle automation: Level-0 is no automation; the driver is in complete control at all times. Level-1 is function-specific automation like today’s electronic stability control systems. Level-2 is combined function-specific automation such as adaptive cruise control and lane-keeping assistance, which are also available on many vehicles today. Level-4 is semi-autonomous—limited self-driving automation that takes control of the vehicle only in safety-critical situations. And Level-5 is full self-driving automation or piloted driving, where the driver can do other things while the vehicle is driving.

Crash Avoidance Trumps Crashworthiness

The NHTSA also recently announced that it will begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to talk to each other and avoid crashes by exchanging basic safety data such as speed and position 10 times per second. Car-to-X technologies could reshape how Americans drive. The bottom line is that “crash avoidance trumps crashworthiness.”

We demonstrated these aftermarket devices in the Vehicle Technology Center over the past few years and outlined the aftermarket opportunities for SEMA members to retrofit the 250 million vehicles already on the road. Nine of the top 10 auto manufacturers exhibited their latest automated and driverless concept vehicles at CES this year. Most importantly for SEMA companies, current driverless-car legislation has a provision that allows retrofitting of cars less than four years old with autonomous vehicle technology. If Google gets its costs down and sells aftermarket devices to consumers, self-driving cars could be on the road within five years—without input from automakers.

SEMA’s Product Development Expo on April 10 is an opportunity for members to learn about connected vehicles and how to compete and win as advanced vehicle technologies, product-development tools and automotive applications are deployed. This June, SEMA members are also invited to participate in Ford’s Developer Conference in Dearborn, Michigan. It will focus on bringing innovative mobile apps into the car through Ford SYNC and AppLink.

Driving Green

While many alternative-energy vehicles and powertrains are available to buyers today, 85% of cars and light vehicles will still be powered by traditional internal-combustion engines over the next 10 years, compared to 97% of vehicles today. Natural gas and flex-fuel vehicles will account for 6.5% of the market by 2025, hybrids will make up 6%, battery-electric vehicles will account for 3% and hydrogen fuel cells 0.5%. Internal-combustion engines will continue to dominate; however, today’s big improvements in fuel efficiency and green performance are coming from downsizing engine displacement coupled with hybridization, start-stop technology and advanced powertrain technologies.

Gas direct injection along with turbo- and supercharging have made significant improvements in fuel efficiency and green performance. Turbocharged vehicles allow automakers to keep power output high while they downsize engines for better fuel economy. But much of the fuel-efficiency gains are lost when drivers stomp the gas pedal and enjoy the turbo’s high performance. Turbos will reach about 25% of the new-vehicle market in North America over the next three years, which leaves plenty of opportunities for diesel, hybrid and electric powertrains in the coming years.

Ford has been the most aggressive with turbocharging. About 80% of its North American nameplates are available with an optional EcoBoost engine, which combines a turbocharger with direct fuel injection and other technologies. Ford’s turbocharged 3.5L V6 EcoBoost engine shattered the top speed at Daytona with a record 222 miles per hour—the fastest car ever to lap the legendary raceway.

Racing Technology Transfer

Supercapacitors will soon make their way into the SEMA performance aftermarket. Supercapacitors and ultracapacitors bridge the gap between conventional capacitors and rechargeable batteries. While their energy densities are 10% of conventional batteries, which limits their energy storage capability, their power density is generally 10 to 100 times greater. Toyota is racing ahead with supercapacitors and other racetrack technologies with exciting street and aftermarket performance applications. The supercapacitor system used in the Toyota LMP1 race car recharges quickly during short periods of intense braking, and the energy that’s saved is used for bursts of power.

Toyota uses a supercapacitor-based hybrid system that automatically delivers 300 hp of boost on top of the 530 hp generated by a 3.4L, normally aspirated V8, giving a peak power of 830 hp—comparable to the output of a current F1 car.

Supercapacitors are start-stop technology on steroids. Kinetic energy produced by braking is converted into electrical energy in the same way a dynamo light works on a bicycle rubbing against a tire and is stored in a supercapacitor. When the driver accelerates, the electric energy is automatically released back to the driveshaft for added power. Supercapacitors have an advantage over other hybrid-battery systems because they charge quickly and can deliver a high level of energy from a single application of the brakes.

Driving Cool

Developing connected vehicles and advanced technologies is a critical way for automakers and aftermarket companies to attract younger buyers by being relevant and cool. Many 18- to 34-year-olds are not disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones. Successful automakers and aftermarket companies will find innovative ways to safely mesh the two.

Every few years a product or technology comes along that creates new markets and business opportunities. A few years ago, it was the tablet. Before that, it was the smartphone. And before that, it was the MP3 player. This time, it’s a car—the Tesla Model S.

Tesla is no ordinary vehicle. The Model S has a high-resolution digital display that puts the car’s speed, range, audio controls and trip information in front of you with clear, crisp color. The 17-in. touchscreen morphs into whatever is needed at the moment, whether it’s directions or the controls to adjust the sunroof. You can even reach deep into the vehicle’s systems to fine-tune the way the car drives or uses energy. Tesla’s Model S is only one example of the cool stuff that’s already on the road thanks to new automotive players, such as NVIDIA.

Connectivity greatly influences customer satisfaction and sales. When it comes to new-car purchase decisions, two in three car owners between 18 and 35 years of age say that their vehicle’s technology has some or a great deal of influence on the next car they will purchase.

Mobile Youth

You can’t fake true cool. The focus of connected cars is not on the technology but the connection. The younger you are, the more you get it. Smartphones are emotionally empowering not because of the productivity but because they connect people. Cars are social by design. Put that connectivity in the car, and you bring back the love of the automotive lifestyle and experience. For millennials and mobile youth, it’s all about the social connection that the technology enables. It’s the same for aftermarket companies competing in connected vehicle markets.

Many Millennials—those born between the early ’80s and the early ’00s—are becoming new-vehicle buying age and are the fastest-growing demographic in the retail industry. So much so, in fact, that Gen-Y comprised more than 23% of retail sales in 2013.

This is the generation born online and raised on technology. Companies such as Apple and Oakley built their brands on the youth market. Youth markets and spending are good indictors of growth and are your best influencers and fans. They spend about 36% of their disposable income on mobile products and services and are the first to drive premium markets—48% of 18- to 23-year-olds own premium Samsung or Apple phones.

Millennials also have no “e-fear.” They are more willing to share information with marketers online, especially if they get something in return.

Leading original equipment manufacturers as well as performance specialty-equipment companies are negotiating a delicate balance between short-term profitability, medium-term growth and long-term sustainability.

Automobiles will remain the cornerstone of advanced mobility for decades to come; however, the vehicle, the industry and the ecosystem we operate in are all rapidly evolving. The future belongs to those SEMA companies that prepare for it today.

Partnerships and collaborations between Motor City and Silicon Valley engineers as well as OEM and performance specialty-equipment companies are critical to success. No one is rich enough or smart enough to go it alone. Some of the best Super Bowl XLVIII commercials offered important ideas and takeaways for SEMA members by featuring cars and trucks built by Detroit original equipment manufacturers and what they represent—American pride and resilience.

SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to Come

The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.

It’s appropriate to recognize here how important engineering is to the automobile industry today. Engineering touches every aspect of the vehicle, from design to development to manufacturing. Contemporary leaders with engineering backgrounds such as Mary Barra and Mark Reuss at GM and Raj Nair at Ford are determined to make the most of the latest automotive engineering renaissance. This is a very exciting time to be in the automotive and performance aftermarket business. It’s what Japanese engineers call Waku-Doki—heart pumping, racing adrenaline feeling of anticipation.

Driving Connected

Connected vehicles are the ultimate mobile devices in the Internet of Things, a term that refers to the idea of equipping all objects in the world with identifying devices. Connected cars are the hottest models on dealer lots, and connected vehicle technologies are the top selling point for 39% of car buyers today—which is more than twice the 14% who say that their first considerations are performance and speed. The connected-car market will reach $53 billion in less than five years; that creates many new and exciting opportunities for current and future SEMA companies. Twenty percent of cars in the United States will have app capabilities by 2017, and the global connected-car market is expected to reach 60 million vehicles by 2018.

The race between Motor City and Silicon Valley engineers to define the future of automotive is not a zero-sum game. Writing code for a social media website or building a smartphone is not as complex as building a car. But as the two industries grow intertwined, their disparate innovation, research-and-development processes and cultures are creating functional tension and conflict. The race is more of a collaborative or collective effort to jointly challenge Motor City’s insular, conventional automotive wisdom with non-traditional thinking and business models that Silicon Valley is noted for.

Going It Alone Is a No Go

Automakers, technology and aftermarket companies need to partner so that consumers can seamlessly and safely bring their digital lifestyles into vehicles. Detroit automakers Ford and GM are taking different paths to Silicon Valley for innovation and technology; however, they are both opening their doors to app developers and have figured out that going it alone is a no go. Rather than trying to write their own in-car software, they’re turning to the experts—software engineers who already write hundreds of thousands of mobile apps and software for smartphones and tablets. Software is fast becoming a major competitive differentiator and is as important to automakers as design and styling.

Ford’s recent buyout of Livio—a small software start-up in Ferndale, Michigan, that connects the apps on your smartphone to your car’s dashboard—is an example of Ford’s commitment to connectivity. The deal with Livio marks Ford’s first acquisition of a technology company in 13 years and extends its leadership in the race to provide drivers with safe, seamless access to the electronic content and digital lifestyles they want while in their vehicles. The acquisition will focus on developing an industry standard for smartphone-to-vehicle communications—a market that is expected to reach 21 million vehicles by 2018.

The revenue potential is enormous, but the problem is that every automaker wants its own branded solution to help differentiate its connected-vehicle experience. That makes it tough for small app developers and SEMA companies to play in the automotive apps market. A single, common vehicle interface standard would let developers write software faster and more efficiently, providing customers with the apps they want to use more quickly. Livio software is already compatible with several commonly used apps and works with all major smartphone devices.

There, we will introduce members to Ford’s OpenXC platform to create apps and new business opportunities. OpenXC is a combination of open-source hardware and software that allows for custom applications and pluggable modules. Revenue opportunities from connected-vehicle devices that transmit data from the car will grow to $25 billion by 2025, up from about $2.5 billion today.

Although automakers are taking different paths to speed innovation and technology in their vehicles, it’s clear that aftermarket and non-endemic players outside the traditional auto industry will help drive success as advanced vehicle technologies are deployed. Most GM vehicles will offer 4G LTE mobile Internet service through OnStar and AT&T by next year. Jim Farley, Ford’s head of global marketing, recognizes that partnerships are becoming increasingly important and says that we are at a “tipping point.” He realizes that auto and tech companies must collaborate more closely to enable the next-generation consumer experience in vehicles.

Driving Safe

Self-driving cars (SDCs) will fill our roads by 2030. Much of the driverless-vehicle technologies are already here, so it’s no longer a question of whether SDCs will be built but how soon and how many can we expect. Nearly every major OEM is working on self-driving technologies, and many of today’s vehicles already have automated and semi-autonomous driving systems such as lane-departure warning, adaptive cruise control and automatic braking.

The U.S. Department of Transportation’s (DOT) National Highway Traffic Safety Administration (NHTSA) has defined five levels of vehicle automation: Level-0 is no automation; the driver is in complete control at all times. Level-1 is function-specific automation like today’s electronic stability control systems. Level-2 is combined function-specific automation such as adaptive cruise control and lane-keeping assistance, which are also available on many vehicles today. Level-4 is semi-autonomous—limited self-driving automation that takes control of the vehicle only in safety-critical situations. And Level-5 is full self-driving automation or piloted driving, where the driver can do other things while the vehicle is driving.

Crash Avoidance Trumps Crashworthiness

The NHTSA also recently announced that it will begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to talk to each other and avoid crashes by exchanging basic safety data such as speed and position 10 times per second. Car-to-X technologies could reshape how Americans drive. The bottom line is that “crash avoidance trumps crashworthiness.”

We demonstrated these aftermarket devices in the Vehicle Technology Center over the past few years and outlined the aftermarket opportunities for SEMA members to retrofit the 250 million vehicles already on the road. Nine of the top 10 auto manufacturers exhibited their latest automated and driverless concept vehicles at CES this year. Most importantly for SEMA companies, current driverless-car legislation has a provision that allows retrofitting of cars less than four years old with autonomous vehicle technology. If Google gets its costs down and sells aftermarket devices to consumers, self-driving cars could be on the road within five years—without input from automakers.

SEMA’s Product Development Expo on April 10 is an opportunity for members to learn about connected vehicles and how to compete and win as advanced vehicle technologies, product-development tools and automotive applications are deployed. This June, SEMA members are also invited to participate in Ford’s Developer Conference in Dearborn, Michigan. It will focus on bringing innovative mobile apps into the car through Ford SYNC and AppLink.

Driving Green

While many alternative-energy vehicles and powertrains are available to buyers today, 85% of cars and light vehicles will still be powered by traditional internal-combustion engines over the next 10 years, compared to 97% of vehicles today. Natural gas and flex-fuel vehicles will account for 6.5% of the market by 2025, hybrids will make up 6%, battery-electric vehicles will account for 3% and hydrogen fuel cells 0.5%. Internal-combustion engines will continue to dominate; however, today’s big improvements in fuel efficiency and green performance are coming from downsizing engine displacement coupled with hybridization, start-stop technology and advanced powertrain technologies.

Gas direct injection along with turbo- and supercharging have made significant improvements in fuel efficiency and green performance. Turbocharged vehicles allow automakers to keep power output high while they downsize engines for better fuel economy. But much of the fuel-efficiency gains are lost when drivers stomp the gas pedal and enjoy the turbo’s high performance. Turbos will reach about 25% of the new-vehicle market in North America over the next three years, which leaves plenty of opportunities for diesel, hybrid and electric powertrains in the coming years.

Ford has been the most aggressive with turbocharging. About 80% of its North American nameplates are available with an optional EcoBoost engine, which combines a turbocharger with direct fuel injection and other technologies. Ford’s turbocharged 3.5L V6 EcoBoost engine shattered the top speed at Daytona with a record 222 miles per hour—the fastest car ever to lap the legendary raceway.

Racing Technology Transfer

Supercapacitors will soon make their way into the SEMA performance aftermarket. Supercapacitors and ultracapacitors bridge the gap between conventional capacitors and rechargeable batteries. While their energy densities are 10% of conventional batteries, which limits their energy storage capability, their power density is generally 10 to 100 times greater. Toyota is racing ahead with supercapacitors and other racetrack technologies with exciting street and aftermarket performance applications. The supercapacitor system used in the Toyota LMP1 race car recharges quickly during short periods of intense braking, and the energy that’s saved is used for bursts of power.

Toyota uses a supercapacitor-based hybrid system that automatically delivers 300 hp of boost on top of the 530 hp generated by a 3.4L, normally aspirated V8, giving a peak power of 830 hp—comparable to the output of a current F1 car.

Supercapacitors are start-stop technology on steroids. Kinetic energy produced by braking is converted into electrical energy in the same way a dynamo light works on a bicycle rubbing against a tire and is stored in a supercapacitor. When the driver accelerates, the electric energy is automatically released back to the driveshaft for added power. Supercapacitors have an advantage over other hybrid-battery systems because they charge quickly and can deliver a high level of energy from a single application of the brakes.

Driving Cool

Developing connected vehicles and advanced technologies is a critical way for automakers and aftermarket companies to attract younger buyers by being relevant and cool. Many 18- to 34-year-olds are not disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones. Successful automakers and aftermarket companies will find innovative ways to safely mesh the two.

Every few years a product or technology comes along that creates new markets and business opportunities. A few years ago, it was the tablet. Before that, it was the smartphone. And before that, it was the MP3 player. This time, it’s a car—the Tesla Model S.

Tesla is no ordinary vehicle. The Model S has a high-resolution digital display that puts the car’s speed, range, audio controls and trip information in front of you with clear, crisp color. The 17-in. touchscreen morphs into whatever is needed at the moment, whether it’s directions or the controls to adjust the sunroof. You can even reach deep into the vehicle’s systems to fine-tune the way the car drives or uses energy. Tesla’s Model S is only one example of the cool stuff that’s already on the road thanks to new automotive players, such as NVIDIA.

Connectivity greatly influences customer satisfaction and sales. When it comes to new-car purchase decisions, two in three car owners between 18 and 35 years of age say that their vehicle’s technology has some or a great deal of influence on the next car they will purchase.

Mobile Youth

You can’t fake true cool. The focus of connected cars is not on the technology but the connection. The younger you are, the more you get it. Smartphones are emotionally empowering not because of the productivity but because they connect people. Cars are social by design. Put that connectivity in the car, and you bring back the love of the automotive lifestyle and experience. For millennials and mobile youth, it’s all about the social connection that the technology enables. It’s the same for aftermarket companies competing in connected vehicle markets.

Many Millennials—those born between the early ’80s and the early ’00s—are becoming new-vehicle buying age and are the fastest-growing demographic in the retail industry. So much so, in fact, that Gen-Y comprised more than 23% of retail sales in 2013.

This is the generation born online and raised on technology. Companies such as Apple and Oakley built their brands on the youth market. Youth markets and spending are good indictors of growth and are your best influencers and fans. They spend about 36% of their disposable income on mobile products and services and are the first to drive premium markets—48% of 18- to 23-year-olds own premium Samsung or Apple phones.

Millennials also have no “e-fear.” They are more willing to share information with marketers online, especially if they get something in return.

Leading original equipment manufacturers as well as performance specialty-equipment companies are negotiating a delicate balance between short-term profitability, medium-term growth and long-term sustainability.

Automobiles will remain the cornerstone of advanced mobility for decades to come; however, the vehicle, the industry and the ecosystem we operate in are all rapidly evolving. The future belongs to those SEMA companies that prepare for it today.

Partnerships and collaborations between Motor City and Silicon Valley engineers as well as OEM and performance specialty-equipment companies are critical to success. No one is rich enough or smart enough to go it alone. Some of the best Super Bowl XLVIII commercials offered important ideas and takeaways for SEMA members by featuring cars and trucks built by Detroit original equipment manufacturers and what they represent—American pride and resilience.