SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

New-Generation SVO Mustang		Ford Raptor Mule
This Ford prototype has photographers intrigued. Its traits—the bulging hood, aggressive front fascia, hood-mounted air intake and venting just aft of the front wheelwell—resemble those of the GT500. What’s missing, however, is the GT500’s distinctive quad-exhaust setup. While the exhaust is in a similar location to that of the GT500, two of the prototype’s exhaust outlets are capped off. Could this possibly signal that Ford is testing a resurrected, turbocharged Mustang SVO? The exhaust may have been capped for some type of emissions testing or some other engineering reason. Or the move down to two operational exhaust tips may signify that Ford is prepping a high-performance Mustang prototype—with a highly tuned four-cylinder or V6 engine—using similar chassis upgrades found on the coming GT500.		This F-150 test mule combines the aluminum Crew Cab from the 2015 F-150 with the front and rear sections from the current Ford Raptor. The new kick-up at the truck’s C-pillar and the transition between the cab and the front and rear fenders show that Ford is adapting the off-road-ready Raptor to the all-new F-Series platform. The mule also shows signs of an altered hood with a camouflaged design marked by a noteworthy bump in the center. A new grille is also grafted on and sits between the headlights of the current Raptor. The grille behind the camouflage is revealed to have a mesh finish with a couple of horizontal bars. A closer look at this mule is needed to see what it’s really made of underneath. But for now, this appears to be evidence that a Raptor 2.0 is now a real project that looks destined for production.
SRT Challenger Hellcat		GM Colorado, Canyon Diesel With VW Amarok
While the other Challenger variants were unveiled at the New York Auto Show, numerous Hellcat-powered Challengers are still running with heavy camouflage. Here are two Hellcat prototypes without a shred of meaningful camouflage, providing a near-showroom-ready look at the invigorated musclecar that is seeking to compete with the new Mustang GT500 and Camaro ZL1 and Z/28. The Hellcat prototype was photographed with its hood raised earlier in the year, revealing its massive supercharger for the first and only time. With these latest shots, the powerful bodywork that will be covering the massive engine is evident. There are some reports that the Hellcat supercharged 6.2L V8 engine is capable of generating more output than the Viper’s powerplant, so it will be interesting to see what the final power numbers are when the car makes its official debut.		KGP Photography took these shots of GM testing prototypes for its diesel-powered Chevy Colorado and GMC Canyon alongside Volkswagen’s Amarok pickup in Michigan. The revived Colorado and Canyon will use GM’s 2.8L Duramax Turbodiesel. The prototypes reveal the Colorado diesel’s venturi exhaust tip, which is likely to be the final production exhaust specification for the oil burners that are due to join the Colorado’s engine lineup in 2015. The presence of the Amarok testing with GM’s new, U.S.-spec midsize pickups is interesting. Such testing will help GM see how it compares with the Amarok for global markets, but VW has also been discussing the possibility entering the U.S. truck market in the future. It’s highly unlikely that the current Amarok will see U.S. showrooms, as it is deemed too small for the North American market.

SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

New-Generation SVO Mustang		Ford Raptor Mule
This Ford prototype has photographers intrigued. Its traits—the bulging hood, aggressive front fascia, hood-mounted air intake and venting just aft of the front wheelwell—resemble those of the GT500. What’s missing, however, is the GT500’s distinctive quad-exhaust setup. While the exhaust is in a similar location to that of the GT500, two of the prototype’s exhaust outlets are capped off. Could this possibly signal that Ford is testing a resurrected, turbocharged Mustang SVO? The exhaust may have been capped for some type of emissions testing or some other engineering reason. Or the move down to two operational exhaust tips may signify that Ford is prepping a high-performance Mustang prototype—with a highly tuned four-cylinder or V6 engine—using similar chassis upgrades found on the coming GT500.		This F-150 test mule combines the aluminum Crew Cab from the 2015 F-150 with the front and rear sections from the current Ford Raptor. The new kick-up at the truck’s C-pillar and the transition between the cab and the front and rear fenders show that Ford is adapting the off-road-ready Raptor to the all-new F-Series platform. The mule also shows signs of an altered hood with a camouflaged design marked by a noteworthy bump in the center. A new grille is also grafted on and sits between the headlights of the current Raptor. The grille behind the camouflage is revealed to have a mesh finish with a couple of horizontal bars. A closer look at this mule is needed to see what it’s really made of underneath. But for now, this appears to be evidence that a Raptor 2.0 is now a real project that looks destined for production.
SRT Challenger Hellcat		GM Colorado, Canyon Diesel With VW Amarok
While the other Challenger variants were unveiled at the New York Auto Show, numerous Hellcat-powered Challengers are still running with heavy camouflage. Here are two Hellcat prototypes without a shred of meaningful camouflage, providing a near-showroom-ready look at the invigorated musclecar that is seeking to compete with the new Mustang GT500 and Camaro ZL1 and Z/28. The Hellcat prototype was photographed with its hood raised earlier in the year, revealing its massive supercharger for the first and only time. With these latest shots, the powerful bodywork that will be covering the massive engine is evident. There are some reports that the Hellcat supercharged 6.2L V8 engine is capable of generating more output than the Viper’s powerplant, so it will be interesting to see what the final power numbers are when the car makes its official debut.		KGP Photography took these shots of GM testing prototypes for its diesel-powered Chevy Colorado and GMC Canyon alongside Volkswagen’s Amarok pickup in Michigan. The revived Colorado and Canyon will use GM’s 2.8L Duramax Turbodiesel. The prototypes reveal the Colorado diesel’s venturi exhaust tip, which is likely to be the final production exhaust specification for the oil burners that are due to join the Colorado’s engine lineup in 2015. The presence of the Amarok testing with GM’s new, U.S.-spec midsize pickups is interesting. Such testing will help GM see how it compares with the Amarok for global markets, but VW has also been discussing the possibility entering the U.S. truck market in the future. It’s highly unlikely that the current Amarok will see U.S. showrooms, as it is deemed too small for the North American market.

SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

New-Generation SVO Mustang		Ford Raptor Mule
This Ford prototype has photographers intrigued. Its traits—the bulging hood, aggressive front fascia, hood-mounted air intake and venting just aft of the front wheelwell—resemble those of the GT500. What’s missing, however, is the GT500’s distinctive quad-exhaust setup. While the exhaust is in a similar location to that of the GT500, two of the prototype’s exhaust outlets are capped off. Could this possibly signal that Ford is testing a resurrected, turbocharged Mustang SVO? The exhaust may have been capped for some type of emissions testing or some other engineering reason. Or the move down to two operational exhaust tips may signify that Ford is prepping a high-performance Mustang prototype—with a highly tuned four-cylinder or V6 engine—using similar chassis upgrades found on the coming GT500.		This F-150 test mule combines the aluminum Crew Cab from the 2015 F-150 with the front and rear sections from the current Ford Raptor. The new kick-up at the truck’s C-pillar and the transition between the cab and the front and rear fenders show that Ford is adapting the off-road-ready Raptor to the all-new F-Series platform. The mule also shows signs of an altered hood with a camouflaged design marked by a noteworthy bump in the center. A new grille is also grafted on and sits between the headlights of the current Raptor. The grille behind the camouflage is revealed to have a mesh finish with a couple of horizontal bars. A closer look at this mule is needed to see what it’s really made of underneath. But for now, this appears to be evidence that a Raptor 2.0 is now a real project that looks destined for production.
SRT Challenger Hellcat		GM Colorado, Canyon Diesel With VW Amarok
While the other Challenger variants were unveiled at the New York Auto Show, numerous Hellcat-powered Challengers are still running with heavy camouflage. Here are two Hellcat prototypes without a shred of meaningful camouflage, providing a near-showroom-ready look at the invigorated musclecar that is seeking to compete with the new Mustang GT500 and Camaro ZL1 and Z/28. The Hellcat prototype was photographed with its hood raised earlier in the year, revealing its massive supercharger for the first and only time. With these latest shots, the powerful bodywork that will be covering the massive engine is evident. There are some reports that the Hellcat supercharged 6.2L V8 engine is capable of generating more output than the Viper’s powerplant, so it will be interesting to see what the final power numbers are when the car makes its official debut.		KGP Photography took these shots of GM testing prototypes for its diesel-powered Chevy Colorado and GMC Canyon alongside Volkswagen’s Amarok pickup in Michigan. The revived Colorado and Canyon will use GM’s 2.8L Duramax Turbodiesel. The prototypes reveal the Colorado diesel’s venturi exhaust tip, which is likely to be the final production exhaust specification for the oil burners that are due to join the Colorado’s engine lineup in 2015. The presence of the Amarok testing with GM’s new, U.S.-spec midsize pickups is interesting. Such testing will help GM see how it compares with the Amarok for global markets, but VW has also been discussing the possibility entering the U.S. truck market in the future. It’s highly unlikely that the current Amarok will see U.S. showrooms, as it is deemed too small for the North American market.

SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

New-Generation SVO Mustang		Ford Raptor Mule
This Ford prototype has photographers intrigued. Its traits—the bulging hood, aggressive front fascia, hood-mounted air intake and venting just aft of the front wheelwell—resemble those of the GT500. What’s missing, however, is the GT500’s distinctive quad-exhaust setup. While the exhaust is in a similar location to that of the GT500, two of the prototype’s exhaust outlets are capped off. Could this possibly signal that Ford is testing a resurrected, turbocharged Mustang SVO? The exhaust may have been capped for some type of emissions testing or some other engineering reason. Or the move down to two operational exhaust tips may signify that Ford is prepping a high-performance Mustang prototype—with a highly tuned four-cylinder or V6 engine—using similar chassis upgrades found on the coming GT500.		This F-150 test mule combines the aluminum Crew Cab from the 2015 F-150 with the front and rear sections from the current Ford Raptor. The new kick-up at the truck’s C-pillar and the transition between the cab and the front and rear fenders show that Ford is adapting the off-road-ready Raptor to the all-new F-Series platform. The mule also shows signs of an altered hood with a camouflaged design marked by a noteworthy bump in the center. A new grille is also grafted on and sits between the headlights of the current Raptor. The grille behind the camouflage is revealed to have a mesh finish with a couple of horizontal bars. A closer look at this mule is needed to see what it’s really made of underneath. But for now, this appears to be evidence that a Raptor 2.0 is now a real project that looks destined for production.
SRT Challenger Hellcat		GM Colorado, Canyon Diesel With VW Amarok
While the other Challenger variants were unveiled at the New York Auto Show, numerous Hellcat-powered Challengers are still running with heavy camouflage. Here are two Hellcat prototypes without a shred of meaningful camouflage, providing a near-showroom-ready look at the invigorated musclecar that is seeking to compete with the new Mustang GT500 and Camaro ZL1 and Z/28. The Hellcat prototype was photographed with its hood raised earlier in the year, revealing its massive supercharger for the first and only time. With these latest shots, the powerful bodywork that will be covering the massive engine is evident. There are some reports that the Hellcat supercharged 6.2L V8 engine is capable of generating more output than the Viper’s powerplant, so it will be interesting to see what the final power numbers are when the car makes its official debut.		KGP Photography took these shots of GM testing prototypes for its diesel-powered Chevy Colorado and GMC Canyon alongside Volkswagen’s Amarok pickup in Michigan. The revived Colorado and Canyon will use GM’s 2.8L Duramax Turbodiesel. The prototypes reveal the Colorado diesel’s venturi exhaust tip, which is likely to be the final production exhaust specification for the oil burners that are due to join the Colorado’s engine lineup in 2015. The presence of the Amarok testing with GM’s new, U.S.-spec midsize pickups is interesting. Such testing will help GM see how it compares with the Amarok for global markets, but VW has also been discussing the possibility entering the U.S. truck market in the future. It’s highly unlikely that the current Amarok will see U.S. showrooms, as it is deemed too small for the North American market.

SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

New-Generation SVO Mustang		Ford Raptor Mule
This Ford prototype has photographers intrigued. Its traits—the bulging hood, aggressive front fascia, hood-mounted air intake and venting just aft of the front wheelwell—resemble those of the GT500. What’s missing, however, is the GT500’s distinctive quad-exhaust setup. While the exhaust is in a similar location to that of the GT500, two of the prototype’s exhaust outlets are capped off. Could this possibly signal that Ford is testing a resurrected, turbocharged Mustang SVO? The exhaust may have been capped for some type of emissions testing or some other engineering reason. Or the move down to two operational exhaust tips may signify that Ford is prepping a high-performance Mustang prototype—with a highly tuned four-cylinder or V6 engine—using similar chassis upgrades found on the coming GT500.		This F-150 test mule combines the aluminum Crew Cab from the 2015 F-150 with the front and rear sections from the current Ford Raptor. The new kick-up at the truck’s C-pillar and the transition between the cab and the front and rear fenders show that Ford is adapting the off-road-ready Raptor to the all-new F-Series platform. The mule also shows signs of an altered hood with a camouflaged design marked by a noteworthy bump in the center. A new grille is also grafted on and sits between the headlights of the current Raptor. The grille behind the camouflage is revealed to have a mesh finish with a couple of horizontal bars. A closer look at this mule is needed to see what it’s really made of underneath. But for now, this appears to be evidence that a Raptor 2.0 is now a real project that looks destined for production.
SRT Challenger Hellcat		GM Colorado, Canyon Diesel With VW Amarok
While the other Challenger variants were unveiled at the New York Auto Show, numerous Hellcat-powered Challengers are still running with heavy camouflage. Here are two Hellcat prototypes without a shred of meaningful camouflage, providing a near-showroom-ready look at the invigorated musclecar that is seeking to compete with the new Mustang GT500 and Camaro ZL1 and Z/28. The Hellcat prototype was photographed with its hood raised earlier in the year, revealing its massive supercharger for the first and only time. With these latest shots, the powerful bodywork that will be covering the massive engine is evident. There are some reports that the Hellcat supercharged 6.2L V8 engine is capable of generating more output than the Viper’s powerplant, so it will be interesting to see what the final power numbers are when the car makes its official debut.		KGP Photography took these shots of GM testing prototypes for its diesel-powered Chevy Colorado and GMC Canyon alongside Volkswagen’s Amarok pickup in Michigan. The revived Colorado and Canyon will use GM’s 2.8L Duramax Turbodiesel. The prototypes reveal the Colorado diesel’s venturi exhaust tip, which is likely to be the final production exhaust specification for the oil burners that are due to join the Colorado’s engine lineup in 2015. The presence of the Amarok testing with GM’s new, U.S.-spec midsize pickups is interesting. Such testing will help GM see how it compares with the Amarok for global markets, but VW has also been discussing the possibility entering the U.S. truck market in the future. It’s highly unlikely that the current Amarok will see U.S. showrooms, as it is deemed too small for the North American market.

SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

So what are our goals moving forward? To continue to build on our brand count so that centralized product data availability reaches levels of efficiency and cost effectiveness never before seen in our businesses. Imagine a scenario where suppliers can store and maintain their data in one place and serve the lion’s share of their customers. Or where new product information can be loaded into one system that can then distribute that important new information immediately, without delay. And picture the cost and time savings for resellers if they can go to one source for hundreds of brands of product data with automated deliveries that are custom designed to flow right into their systems…for free. That is the SDC’s goal, and all of that functionality is in place and operating now.

If you are a supplier of products, there has never been a better time to check out the SDC. We will help onboard your data for free, ensure that it is validated to the industry PIES and ACES data standards, and we will seamlessly distribute your data to hundreds and hundreds of customers ready to sell your products.

Now if these reasons alone are not enough to get you charged up about taking control of your data management and distribution—which, by the way, is accomplished at the lowest possible cost—then listen to your customers, because they will be knocking on your door asking you to help meet their data needs by joining the SDC.

Receivers—WDs, retailers, resellers and Internet operators—we need your voices to be heard! Contact the brands that are important to you and let them know that you rely on the SDC to deliver product data to you. Tell them that it is important for you to have a single, easily accessible source for product data that doesn’t cost an arm and a leg to receive (remember, unlimited data exports are free to SEMA members!). Remind them that supporting the industry-owned and -operated SDC makes sense for everyone involved and ensures a lasting, affordable solution for your (and their) businesses.

Don’t know how to make contact? Send us the list of brands that are important to you, and we will consolidate and deliver the message on your behalf. Just send the information to the e-mail address listed below, and we’ll do the rest.

We need your help take the SDC to the next level. Give us your voice as the customer and help us help you grow your business. Now is the time to speak up!

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven via e-mail at jimg@SEMAdatacoop.org or by phone at 888-958-6698 x4.

SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

So what are our goals moving forward? To continue to build on our brand count so that centralized product data availability reaches levels of efficiency and cost effectiveness never before seen in our businesses. Imagine a scenario where suppliers can store and maintain their data in one place and serve the lion’s share of their customers. Or where new product information can be loaded into one system that can then distribute that important new information immediately, without delay. And picture the cost and time savings for resellers if they can go to one source for hundreds of brands of product data with automated deliveries that are custom designed to flow right into their systems…for free. That is the SDC’s goal, and all of that functionality is in place and operating now.

If you are a supplier of products, there has never been a better time to check out the SDC. We will help onboard your data for free, ensure that it is validated to the industry PIES and ACES data standards, and we will seamlessly distribute your data to hundreds and hundreds of customers ready to sell your products.

Now if these reasons alone are not enough to get you charged up about taking control of your data management and distribution—which, by the way, is accomplished at the lowest possible cost—then listen to your customers, because they will be knocking on your door asking you to help meet their data needs by joining the SDC.

Receivers—WDs, retailers, resellers and Internet operators—we need your voices to be heard! Contact the brands that are important to you and let them know that you rely on the SDC to deliver product data to you. Tell them that it is important for you to have a single, easily accessible source for product data that doesn’t cost an arm and a leg to receive (remember, unlimited data exports are free to SEMA members!). Remind them that supporting the industry-owned and -operated SDC makes sense for everyone involved and ensures a lasting, affordable solution for your (and their) businesses.

Don’t know how to make contact? Send us the list of brands that are important to you, and we will consolidate and deliver the message on your behalf. Just send the information to the e-mail address listed below, and we’ll do the rest.

We need your help take the SDC to the next level. Give us your voice as the customer and help us help you grow your business. Now is the time to speak up!

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven via e-mail at jimg@SEMAdatacoop.org or by phone at 888-958-6698 x4.

SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

So what are our goals moving forward? To continue to build on our brand count so that centralized product data availability reaches levels of efficiency and cost effectiveness never before seen in our businesses. Imagine a scenario where suppliers can store and maintain their data in one place and serve the lion’s share of their customers. Or where new product information can be loaded into one system that can then distribute that important new information immediately, without delay. And picture the cost and time savings for resellers if they can go to one source for hundreds of brands of product data with automated deliveries that are custom designed to flow right into their systems…for free. That is the SDC’s goal, and all of that functionality is in place and operating now.

If you are a supplier of products, there has never been a better time to check out the SDC. We will help onboard your data for free, ensure that it is validated to the industry PIES and ACES data standards, and we will seamlessly distribute your data to hundreds and hundreds of customers ready to sell your products.

Now if these reasons alone are not enough to get you charged up about taking control of your data management and distribution—which, by the way, is accomplished at the lowest possible cost—then listen to your customers, because they will be knocking on your door asking you to help meet their data needs by joining the SDC.

Receivers—WDs, retailers, resellers and Internet operators—we need your voices to be heard! Contact the brands that are important to you and let them know that you rely on the SDC to deliver product data to you. Tell them that it is important for you to have a single, easily accessible source for product data that doesn’t cost an arm and a leg to receive (remember, unlimited data exports are free to SEMA members!). Remind them that supporting the industry-owned and -operated SDC makes sense for everyone involved and ensures a lasting, affordable solution for your (and their) businesses.

Don’t know how to make contact? Send us the list of brands that are important to you, and we will consolidate and deliver the message on your behalf. Just send the information to the e-mail address listed below, and we’ll do the rest.

We need your help take the SDC to the next level. Give us your voice as the customer and help us help you grow your business. Now is the time to speak up!

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven via e-mail at jimg@SEMAdatacoop.org or by phone at 888-958-6698 x4.

SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

So what are our goals moving forward? To continue to build on our brand count so that centralized product data availability reaches levels of efficiency and cost effectiveness never before seen in our businesses. Imagine a scenario where suppliers can store and maintain their data in one place and serve the lion’s share of their customers. Or where new product information can be loaded into one system that can then distribute that important new information immediately, without delay. And picture the cost and time savings for resellers if they can go to one source for hundreds of brands of product data with automated deliveries that are custom designed to flow right into their systems…for free. That is the SDC’s goal, and all of that functionality is in place and operating now.

If you are a supplier of products, there has never been a better time to check out the SDC. We will help onboard your data for free, ensure that it is validated to the industry PIES and ACES data standards, and we will seamlessly distribute your data to hundreds and hundreds of customers ready to sell your products.

Now if these reasons alone are not enough to get you charged up about taking control of your data management and distribution—which, by the way, is accomplished at the lowest possible cost—then listen to your customers, because they will be knocking on your door asking you to help meet their data needs by joining the SDC.

Receivers—WDs, retailers, resellers and Internet operators—we need your voices to be heard! Contact the brands that are important to you and let them know that you rely on the SDC to deliver product data to you. Tell them that it is important for you to have a single, easily accessible source for product data that doesn’t cost an arm and a leg to receive (remember, unlimited data exports are free to SEMA members!). Remind them that supporting the industry-owned and -operated SDC makes sense for everyone involved and ensures a lasting, affordable solution for your (and their) businesses.

Don’t know how to make contact? Send us the list of brands that are important to you, and we will consolidate and deliver the message on your behalf. Just send the information to the e-mail address listed below, and we’ll do the rest.

We need your help take the SDC to the next level. Give us your voice as the customer and help us help you grow your business. Now is the time to speak up!

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven via e-mail at jimg@SEMAdatacoop.org or by phone at 888-958-6698 x4.

SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

So what are our goals moving forward? To continue to build on our brand count so that centralized product data availability reaches levels of efficiency and cost effectiveness never before seen in our businesses. Imagine a scenario where suppliers can store and maintain their data in one place and serve the lion’s share of their customers. Or where new product information can be loaded into one system that can then distribute that important new information immediately, without delay. And picture the cost and time savings for resellers if they can go to one source for hundreds of brands of product data with automated deliveries that are custom designed to flow right into their systems…for free. That is the SDC’s goal, and all of that functionality is in place and operating now.

If you are a supplier of products, there has never been a better time to check out the SDC. We will help onboard your data for free, ensure that it is validated to the industry PIES and ACES data standards, and we will seamlessly distribute your data to hundreds and hundreds of customers ready to sell your products.

Now if these reasons alone are not enough to get you charged up about taking control of your data management and distribution—which, by the way, is accomplished at the lowest possible cost—then listen to your customers, because they will be knocking on your door asking you to help meet their data needs by joining the SDC.

Receivers—WDs, retailers, resellers and Internet operators—we need your voices to be heard! Contact the brands that are important to you and let them know that you rely on the SDC to deliver product data to you. Tell them that it is important for you to have a single, easily accessible source for product data that doesn’t cost an arm and a leg to receive (remember, unlimited data exports are free to SEMA members!). Remind them that supporting the industry-owned and -operated SDC makes sense for everyone involved and ensures a lasting, affordable solution for your (and their) businesses.

Don’t know how to make contact? Send us the list of brands that are important to you, and we will consolidate and deliver the message on your behalf. Just send the information to the e-mail address listed below, and we’ll do the rest.

We need your help take the SDC to the next level. Give us your voice as the customer and help us help you grow your business. Now is the time to speak up!

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven via e-mail at jimg@SEMAdatacoop.org or by phone at 888-958-6698 x4.