By Becca Butler

	The first product submitted into the New Products Showcase is completely free. All additional products are $75 per category if entered by the October 10 deadline.

The advance-rate deadline for New Products Showcase submissions is Friday, October 10. The first product submitted is free. All additional products are $75 per category if entered by the October 10 deadline, after which, the fee will increase to $150 per category.

One of the most sought-out areas at the 2014 SEMA Show, the 35,000-sq.-ft. New Products Showcase—located in Upper South Hall—is the No. 1 media and buyer destination. By participating in the Showcase, exhibitors are able to draw attention to their company’s products, ultimately attracting more buyers to their booth.

Five benefits of entering a product into the New Products Showcase

• It’s Free! The first entry in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 10, after which, the fee will be $150 per product category.

• Increased Foot Traffic: Entering a product into the Showcase is a great way to get buyers and media to visit an exhibitor's booth. The Showcase is the No. 1 destination for attendees, who will see the company name and booth number displayed next to the products. Buyers and media who scan products will also receive the information in hard copy.

• Increased Publicity: The New Products Showcase is a highly photographed area of the SEMA Show. Photos will be promoted to the media, featured in future issues of SEMA News and posted on the SEMA website.

• Possible Award Eligibility: New products entered into the Showcase are eligible to receive a SEMA Show New Product Award. This competition recognizes outstanding achievements in the development of products being introduced to the automotive aftermarket. Winners will be announced at the New Products Breakfast, Tuesday, November 4.

• It’s Not Just For New Products: While products must meet specific requirements to be included in the New Products Showcase, the program includes a category so that all products may be displayed as a featured product. Featured products do not qualify for the New Products Awards Program, but receive the added exposure and increased publicity noted above.

Exhibitors can enter products into the Showcase online. For more information regarding the New Products Showcase, visit the SEMA Show website.

By Michael Hart

	Five SEMA Show Education Days sessions are designed to ensure retailers reach their business potential in the coming year.

Here are five SEMA Show Education Days sessions designed to ensure your retail business reaches its potential in the coming year:

• First, the basics: Join Larry Mersereau of Promo Power for “The Moment of Truth.” You spend a lot of time and money to get potential customers into your store. Once they’re there, what do you do with them? How do you convert shoppers into buyers? In this session, Mersereau will give you the tools you need to guarantee those shoppers won’t leave the store until you’ve made a sale.

• Every day, more and more women are making the purchasing decisions, and successful sales professionals know there is a difference in how you approach them. The popular “Selling to Women: Today’s Greatest Economic Engine” session is back by popular demand as well-known authors Christine Corelli and Doug Dvorak tell you what you need to know to break the ice and make the sale with this important demographic.

• Retailers are learning there is a new path to sales growth—It’s online. No matter how big or small your business, there’s a place for you on the Internet. You’ll find the key with “How Online Retailers Can Successfully Sell on Amazon’s Automotive & Powersports Marketplace” as two executives from Amazon explain why you should sell on their sales portal, how to get started, and how to accelerate your sales in the online marketplace.

• Now that all these new paths to sales growth are in place, it’s time to review your financial statement and say, “So That’s Where the Money Goes?” Eventually, business owners have to ask themselves where the profits are if they’re bringing in so many sales. Tom Shay of Profits Plus Solutions will take you through this session and help you understand how to read your financial statement to make the decisions you need to grow your business.

• Finally, ever wonder what the latest economic news means to you? You’ll get all the answers when you attend “20 Questions: Examining the Economic Climate” as Pulitzer Prize-winning journalist Tim Gallagher interviews Dr. Bill Watkins, director of the Center for Economic Research and Forecasting at California Lutheran University. Watkins will explain the complicated world of global economics and what it means to your aftermarket business in a way that you’ll understand.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

By Michael Hart

	Five SEMA Show Education Days sessions are designed to ensure retailers reach their business potential in the coming year.

Here are five SEMA Show Education Days sessions designed to ensure your retail business reaches its potential in the coming year:

• First, the basics: Join Larry Mersereau of Promo Power for “The Moment of Truth.” You spend a lot of time and money to get potential customers into your store. Once they’re there, what do you do with them? How do you convert shoppers into buyers? In this session, Mersereau will give you the tools you need to guarantee those shoppers won’t leave the store until you’ve made a sale.

• Every day, more and more women are making the purchasing decisions, and successful sales professionals know there is a difference in how you approach them. The popular “Selling to Women: Today’s Greatest Economic Engine” session is back by popular demand as well-known authors Christine Corelli and Doug Dvorak tell you what you need to know to break the ice and make the sale with this important demographic.

• Retailers are learning there is a new path to sales growth—It’s online. No matter how big or small your business, there’s a place for you on the Internet. You’ll find the key with “How Online Retailers Can Successfully Sell on Amazon’s Automotive & Powersports Marketplace” as two executives from Amazon explain why you should sell on their sales portal, how to get started, and how to accelerate your sales in the online marketplace.

• Now that all these new paths to sales growth are in place, it’s time to review your financial statement and say, “So That’s Where the Money Goes?” Eventually, business owners have to ask themselves where the profits are if they’re bringing in so many sales. Tom Shay of Profits Plus Solutions will take you through this session and help you understand how to read your financial statement to make the decisions you need to grow your business.

• Finally, ever wonder what the latest economic news means to you? You’ll get all the answers when you attend “20 Questions: Examining the Economic Climate” as Pulitzer Prize-winning journalist Tim Gallagher interviews Dr. Bill Watkins, director of the Center for Economic Research and Forecasting at California Lutheran University. Watkins will explain the complicated world of global economics and what it means to your aftermarket business in a way that you’ll understand.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

By Michael Hart

	Five SEMA Show Education Days sessions are designed to ensure retailers reach their business potential in the coming year.

Here are five SEMA Show Education Days sessions designed to ensure your retail business reaches its potential in the coming year:

• First, the basics: Join Larry Mersereau of Promo Power for “The Moment of Truth.” You spend a lot of time and money to get potential customers into your store. Once they’re there, what do you do with them? How do you convert shoppers into buyers? In this session, Mersereau will give you the tools you need to guarantee those shoppers won’t leave the store until you’ve made a sale.

• Every day, more and more women are making the purchasing decisions, and successful sales professionals know there is a difference in how you approach them. The popular “Selling to Women: Today’s Greatest Economic Engine” session is back by popular demand as well-known authors Christine Corelli and Doug Dvorak tell you what you need to know to break the ice and make the sale with this important demographic.

• Retailers are learning there is a new path to sales growth—It’s online. No matter how big or small your business, there’s a place for you on the Internet. You’ll find the key with “How Online Retailers Can Successfully Sell on Amazon’s Automotive & Powersports Marketplace” as two executives from Amazon explain why you should sell on their sales portal, how to get started, and how to accelerate your sales in the online marketplace.

• Now that all these new paths to sales growth are in place, it’s time to review your financial statement and say, “So That’s Where the Money Goes?” Eventually, business owners have to ask themselves where the profits are if they’re bringing in so many sales. Tom Shay of Profits Plus Solutions will take you through this session and help you understand how to read your financial statement to make the decisions you need to grow your business.

• Finally, ever wonder what the latest economic news means to you? You’ll get all the answers when you attend “20 Questions: Examining the Economic Climate” as Pulitzer Prize-winning journalist Tim Gallagher interviews Dr. Bill Watkins, director of the Center for Economic Research and Forecasting at California Lutheran University. Watkins will explain the complicated world of global economics and what it means to your aftermarket business in a way that you’ll understand.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

Porsche has begun testing final-bodied prototypes for the second-generation Panamera sedan, and the shooters at KGP Photography have grabbed the first look of it testing on a Porsche test track.

The new Panamera is riding on an all-new, Porsche-developed platform, dubbed "MSB." Along with underpinning the next Panamera photographed here, the MSB is expected to provide the basis for the Bentley Flying Spur. But that's not all. Thanks to its reported modular flexibility, a version of the MSB platform is also expected to be used for the next mid-engine Boxster/Cayman, along with the next rear-engined 911. But before all of those spin-offs come to fruition, the Panamera will serve as the launch vehicle for the new MSB platform.

The next-generation Panamera is expected to get more pleasing styling, reportedly removing a lot of the awkward lines of today's model. Just as Porsche stylists found their stride on the latest versions of the Cayenne, the second go at the Panamera should be much more successful. The new Panamera is expected to spawn a wider model-array than the current version, with a Shooting Brake/Wagon variant taking cues from 2012's Sport Turismo concept, to be joined by a large two-door coupe and convertible. The coupe/convertible spin-off is viewed as the spiritual successor to the Porsche 928, and it might spawn its own model designation if Porsche decides not to try to stretch the Panamera line too far.

Given Porsche's traditionally slow development process, this second-generation Panamera is expected to reach the market in ’16 as a ’17 model.

Photo credit: KGP Photography

Porsche has begun testing final-bodied prototypes for the second-generation Panamera sedan, and the shooters at KGP Photography have grabbed the first look of it testing on a Porsche test track.

The new Panamera is riding on an all-new, Porsche-developed platform, dubbed "MSB." Along with underpinning the next Panamera photographed here, the MSB is expected to provide the basis for the Bentley Flying Spur. But that's not all. Thanks to its reported modular flexibility, a version of the MSB platform is also expected to be used for the next mid-engine Boxster/Cayman, along with the next rear-engined 911. But before all of those spin-offs come to fruition, the Panamera will serve as the launch vehicle for the new MSB platform.

The next-generation Panamera is expected to get more pleasing styling, reportedly removing a lot of the awkward lines of today's model. Just as Porsche stylists found their stride on the latest versions of the Cayenne, the second go at the Panamera should be much more successful. The new Panamera is expected to spawn a wider model-array than the current version, with a Shooting Brake/Wagon variant taking cues from 2012's Sport Turismo concept, to be joined by a large two-door coupe and convertible. The coupe/convertible spin-off is viewed as the spiritual successor to the Porsche 928, and it might spawn its own model designation if Porsche decides not to try to stretch the Panamera line too far.

Given Porsche's traditionally slow development process, this second-generation Panamera is expected to reach the market in ’16 as a ’17 model.

Photo credit: KGP Photography

Porsche has begun testing final-bodied prototypes for the second-generation Panamera sedan, and the shooters at KGP Photography have grabbed the first look of it testing on a Porsche test track.

The new Panamera is riding on an all-new, Porsche-developed platform, dubbed "MSB." Along with underpinning the next Panamera photographed here, the MSB is expected to provide the basis for the Bentley Flying Spur. But that's not all. Thanks to its reported modular flexibility, a version of the MSB platform is also expected to be used for the next mid-engine Boxster/Cayman, along with the next rear-engined 911. But before all of those spin-offs come to fruition, the Panamera will serve as the launch vehicle for the new MSB platform.

The next-generation Panamera is expected to get more pleasing styling, reportedly removing a lot of the awkward lines of today's model. Just as Porsche stylists found their stride on the latest versions of the Cayenne, the second go at the Panamera should be much more successful. The new Panamera is expected to spawn a wider model-array than the current version, with a Shooting Brake/Wagon variant taking cues from 2012's Sport Turismo concept, to be joined by a large two-door coupe and convertible. The coupe/convertible spin-off is viewed as the spiritual successor to the Porsche 928, and it might spawn its own model designation if Porsche decides not to try to stretch the Panamera line too far.

Given Porsche's traditionally slow development process, this second-generation Panamera is expected to reach the market in ’16 as a ’17 model.

Photo credit: KGP Photography

Compiled by SEMA Editors

Ford Mustang Teams Gear Up for Final Fight of 2014 Formula DRIFT Season at Irwindale Speedway
With one race left in the 2014 Formula DRIFT season, Ford Motor Co. heads to Irwindale Speedway in California. Vaughn Gittin Jr., in third place, and Justin Pawlak, in seventh, will compete in customized Ford Mustangs, October 10–11, in the final fight of the seven-event series. Ford has supported drivers in Formula DRIFT since 2005, when the sport triggered a successful Ford Racing Performance Parts engine-development program for a supercharged 4.6L V8 crate engine.

Ford will give fans the opportunity to enter to win an EcoBoost-powered Fiesta ST. The sweepstakes winner will receive personal drift lessons from Gittin Jr., a trip to Ford’s ST Octane Academy and a visit to Hoonigan Racing headquarters. The deadline to enter the contest online is October 13, at 11:59 a.m. (EDT). For more information, visit www.formuladrift.com.

	The 15th Annual NMRA Ford Nationals will be held on May 1–3, 2015, at Maryland International Raceway

NMRA to Return to Maryland International Raceway, Summit Motorsports Park in 2015
The 15th Annual NMRA Ford Nationals will be held May 1–3, 2015, at Maryland International Raceway in Mechanicsville, Maryland. The NMRA Keystone Automotive Ford Nationals Series brings Street Outlaw racers capable of side-by-side 200+ mph action along with classes including Renegade, Coyote Modified, Modular Muscle, Super Stang, True Street and more.

NMRA will return to Summit Motorsports Park in Norwalk, Ohio, June 11–14, 2015, and NMCA will return August 27–30, 2015. High-horsepower, supercharged and nitrous-powered Mustangs get ready for heads-up competition in the Street Outlaw and Renegade classes. In the King Ford event, bracket class winners of Fast Ford, Quick Ford, Street Ford and Nostalgia Ford will face off for the right to be crowned King Ford. When the NMCA Flowmaster series heads to Norwalk in August, all-brands of American muscle compete side-by-side on the dragstrip. Super quick classes include the 250+ mph Pro Mods, Street Outlaw, Radial Wars and Xtreme Street.

Holley EFI to Sponsor CRAWL Magazine Off-Road Event in Bowling Green, Kentucky
Holley has announced its sponsorship of CRAWL magazine’s Reader’s Ride South off-road event for 2014, which returns to the Wishbone Ranch off-road park in Bowling Green, Kentucky, September 27. Wishbone Ranch boasts more than 110 acres with more than 20 trails. Open trail riding is available Friday, September 26, from 12:00 p.m.–7:30 p.m., Saturday morning, September 27, is the main event day, with Wishbone Ranch opening at 6:00 a.m. The Holley EFI Bump and Hustle obstacle course competition takes place at 10 a.m., and trail riding is open until 7:30 p.m. The Wishbone Ranch will also be available for open trail riding Sunday, September 28, from 6:00 a.m.–7:30 p.m.

Ben Coffman and his 600hp Ultra 4 buggy powered by Holley Terminator EFI will be present at the event. Ian Johnson, host of "Xtreme Off-Road TV," will also be present at the event with his Holley-equipped Big Tire Garage 4x4. For more information on this event, visit the CRAWL magazine website, or call the Wishbone Ranch at 270-991-5882.

	The Kobalt Tools Ford Fiesta ST leads the way in Los Angeles. Photo credit: Olsbergs MSE

Double Podium for Olsbergs MSE in GRC Doubleheader
The Olsbergs MSE team scored a pair of Red Bull Global Rallycross podiums in the Los Angeles doubleheader last weekend, with second- and third-place results bringing the championship title closer for Red Bull/Bluebeam Ford Fiesta ST driver Joni Wiman. The rookie Wiman climbed two positions in the championship standings. With just two races remaining in the season, Wiman is now a close second in the overall title chase, behind fellow Ford driver Ken Block. Kobalt Tools Ford Fiesta ST driver Patrik Sandell also had a strong showing in Los Angeles, and is in the top five heading into the championship's penultimate round near Seattle.

Wiman finished third last Sunday following a second-place result a day earlier. The top results helped Olsbergs MSE partner Ford to clinch the Red Bull Global Rallycross Championship's manufacturers title before the conclusion of the season. It is Ford's fourth-consecutive championship win. Red Bull Global Rallycross Championship competition resumes with the ninth round of the 2014 season, GRC Seattle, September 26–27. Full coverage of the race will air on NBC, Sunday, September 28, at 4:30 p.m. (EDT).

MAVTV to Telecast 2014 the International Drag Racing Hall of Fame Banquet
The Don Garlits Museum of Drag Racing—home of the International Drag Racing Hall of Fame—has announced the 24th annual International Drag Racing Hall of Fame presented by Lucas Oil induction banquet will be televised on the MAVTV cable channel. The first airing will be made on the network’s “Inside Drag Racing” program, Thursday, October 2, at 1:30 p.m. (EDT). The program will feature the introduction of the 2014 inductees—John Abbott, Al Bergler, Frank Hawley, Tom Hoover, Forrest Lucas and Warren Johnson, and Founder’s Award recipient Kenny Youngblood. Master of Ceremonies Bob Frey will provide his insightful, commentaries. The program will re-air Thursday October 2 at 6:30 p.m. (EDT), and Saturday October 4 at 1:30 p.m. (EDT).

Compiled by SEMA Editors

Ford Mustang Teams Gear Up for Final Fight of 2014 Formula DRIFT Season at Irwindale Speedway
With one race left in the 2014 Formula DRIFT season, Ford Motor Co. heads to Irwindale Speedway in California. Vaughn Gittin Jr., in third place, and Justin Pawlak, in seventh, will compete in customized Ford Mustangs, October 10–11, in the final fight of the seven-event series. Ford has supported drivers in Formula DRIFT since 2005, when the sport triggered a successful Ford Racing Performance Parts engine-development program for a supercharged 4.6L V8 crate engine.

Ford will give fans the opportunity to enter to win an EcoBoost-powered Fiesta ST. The sweepstakes winner will receive personal drift lessons from Gittin Jr., a trip to Ford’s ST Octane Academy and a visit to Hoonigan Racing headquarters. The deadline to enter the contest online is October 13, at 11:59 a.m. (EDT). For more information, visit www.formuladrift.com.

	The 15th Annual NMRA Ford Nationals will be held on May 1–3, 2015, at Maryland International Raceway

NMRA to Return to Maryland International Raceway, Summit Motorsports Park in 2015
The 15th Annual NMRA Ford Nationals will be held May 1–3, 2015, at Maryland International Raceway in Mechanicsville, Maryland. The NMRA Keystone Automotive Ford Nationals Series brings Street Outlaw racers capable of side-by-side 200+ mph action along with classes including Renegade, Coyote Modified, Modular Muscle, Super Stang, True Street and more.

NMRA will return to Summit Motorsports Park in Norwalk, Ohio, June 11–14, 2015, and NMCA will return August 27–30, 2015. High-horsepower, supercharged and nitrous-powered Mustangs get ready for heads-up competition in the Street Outlaw and Renegade classes. In the King Ford event, bracket class winners of Fast Ford, Quick Ford, Street Ford and Nostalgia Ford will face off for the right to be crowned King Ford. When the NMCA Flowmaster series heads to Norwalk in August, all-brands of American muscle compete side-by-side on the dragstrip. Super quick classes include the 250+ mph Pro Mods, Street Outlaw, Radial Wars and Xtreme Street.

Holley EFI to Sponsor CRAWL Magazine Off-Road Event in Bowling Green, Kentucky
Holley has announced its sponsorship of CRAWL magazine’s Reader’s Ride South off-road event for 2014, which returns to the Wishbone Ranch off-road park in Bowling Green, Kentucky, September 27. Wishbone Ranch boasts more than 110 acres with more than 20 trails. Open trail riding is available Friday, September 26, from 12:00 p.m.–7:30 p.m., Saturday morning, September 27, is the main event day, with Wishbone Ranch opening at 6:00 a.m. The Holley EFI Bump and Hustle obstacle course competition takes place at 10 a.m., and trail riding is open until 7:30 p.m. The Wishbone Ranch will also be available for open trail riding Sunday, September 28, from 6:00 a.m.–7:30 p.m.

Ben Coffman and his 600hp Ultra 4 buggy powered by Holley Terminator EFI will be present at the event. Ian Johnson, host of "Xtreme Off-Road TV," will also be present at the event with his Holley-equipped Big Tire Garage 4x4. For more information on this event, visit the CRAWL magazine website, or call the Wishbone Ranch at 270-991-5882.

	The Kobalt Tools Ford Fiesta ST leads the way in Los Angeles. Photo credit: Olsbergs MSE

Double Podium for Olsbergs MSE in GRC Doubleheader
The Olsbergs MSE team scored a pair of Red Bull Global Rallycross podiums in the Los Angeles doubleheader last weekend, with second- and third-place results bringing the championship title closer for Red Bull/Bluebeam Ford Fiesta ST driver Joni Wiman. The rookie Wiman climbed two positions in the championship standings. With just two races remaining in the season, Wiman is now a close second in the overall title chase, behind fellow Ford driver Ken Block. Kobalt Tools Ford Fiesta ST driver Patrik Sandell also had a strong showing in Los Angeles, and is in the top five heading into the championship's penultimate round near Seattle.

Wiman finished third last Sunday following a second-place result a day earlier. The top results helped Olsbergs MSE partner Ford to clinch the Red Bull Global Rallycross Championship's manufacturers title before the conclusion of the season. It is Ford's fourth-consecutive championship win. Red Bull Global Rallycross Championship competition resumes with the ninth round of the 2014 season, GRC Seattle, September 26–27. Full coverage of the race will air on NBC, Sunday, September 28, at 4:30 p.m. (EDT).

MAVTV to Telecast 2014 the International Drag Racing Hall of Fame Banquet
The Don Garlits Museum of Drag Racing—home of the International Drag Racing Hall of Fame—has announced the 24th annual International Drag Racing Hall of Fame presented by Lucas Oil induction banquet will be televised on the MAVTV cable channel. The first airing will be made on the network’s “Inside Drag Racing” program, Thursday, October 2, at 1:30 p.m. (EDT). The program will feature the introduction of the 2014 inductees—John Abbott, Al Bergler, Frank Hawley, Tom Hoover, Forrest Lucas and Warren Johnson, and Founder’s Award recipient Kenny Youngblood. Master of Ceremonies Bob Frey will provide his insightful, commentaries. The program will re-air Thursday October 2 at 6:30 p.m. (EDT), and Saturday October 4 at 1:30 p.m. (EDT).

By SEMA Editors

	The most dynamic feature of the SEMA Show's new Mobile App is the “Locate Me” option that pinpoints the location of users at the Show and provides turn-by-turn directions to any place on the Show floor.

The 2014 SEMA Show Mobile App makes navigating the annual event easier than ever and features useful trade show tools, such as exhibitor lists, seminar schedules, event listings, route generators and more.

“This is not your ordinary trade show app,” said Peter MacGillivray, SEMA vice president of communications and events. “Our new app is built to help move attendees around the Show as efficiently as possible so that they can see more great products, while helping exhibitors fill their day with quality meetings. We can’t wait for everyone to benefit from it.”

The mobile app includes traditional features, such as a customizable schedule of events, searchable list of exhibitors, and connectivity to the most popular social media sites. The most dynamic feature, however, is the “Locate Me” option that pinpoints the location of users at the SEMA Show and provides turn-by-turn directions to any place on the Show floor.

“Attendees at the SEMA Show want to spend their time meeting with exhibitors. The last thing anyone wants to do is spend their time trying to track down a specific booth,” said MacGillivray.

The 2014 SEMA Show Mobile App is available free of charge through iTunes and Android stores. Those who downloaded previous SEMA Show apps will need to download a new one. Those whose mobile devices are not compatible with traditional apps can access a web version.