By Jason Catullo

	The goal of the SEMA Show Exhibitor Summit is to connect exhibitors with Show programs and services to boost ROI and increase company outreach.

Registration for the SEMA Show Exhibitor Summit, Monday–Wednesday, June 8–10, is available online.

The focus of the summit is to connect exhibitors with Show programs and services to boost ROI and increase company outreach. The summit will feature sessions conducted by trade show experts, as well as panel discussions and breakout sessions with knowledgable Show veterans and staff, all designed to stretch your Show dollar, boost company awareness and drive buyers to your booth.  

SEMA Show Summit Benefits for Exhibitors

• Save big bucks on Show costs, such as material handling, electrical and related Show expenses
• Take advantage of SEMA value-added programs
• Properly plan and budget to add value to your Show experience
• Explore promotional opportunities through sponsorships
• Use proven strategies to get buyers to your booth
• Work one-on-one with Show experts to reduce your expenses and maximize your ROI

The Summit will show exhibitors the proven tactics of how to reach and engage more buyers, take advantage of money-saving programs throughout Show planning, benefit from early-bird deadlines, highlight special events that connect companies with buyers in specific markets, and get familiarized with the layouts of the Westgate Las Vegas Resort & Casino and Las Vegas Convention Center.

Exhibitors that participate in the Summit will receive two complimentary hotel rooms per company. Whether you are a SEMA Show veteran or a first-time exhibitor, this education-packed event has what your company needs to deliver the best ROI from your SEMA Show experience.

More information about the 2015 SEMA Show is available at www.SEMAShow.com. To get started and apply for your booth, visit www.SEMAShow.com/buyabooth.

By Jason Catullo

	The goal of the SEMA Show Exhibitor Summit is to connect exhibitors with Show programs and services to boost ROI and increase company outreach.

Registration for the SEMA Show Exhibitor Summit, Monday–Wednesday, June 8–10, is available online.

The focus of the summit is to connect exhibitors with Show programs and services to boost ROI and increase company outreach. The summit will feature sessions conducted by trade show experts, as well as panel discussions and breakout sessions with knowledgable Show veterans and staff, all designed to stretch your Show dollar, boost company awareness and drive buyers to your booth.  

SEMA Show Summit Benefits for Exhibitors

• Save big bucks on Show costs, such as material handling, electrical and related Show expenses
• Take advantage of SEMA value-added programs
• Properly plan and budget to add value to your Show experience
• Explore promotional opportunities through sponsorships
• Use proven strategies to get buyers to your booth
• Work one-on-one with Show experts to reduce your expenses and maximize your ROI

The Summit will show exhibitors the proven tactics of how to reach and engage more buyers, take advantage of money-saving programs throughout Show planning, benefit from early-bird deadlines, highlight special events that connect companies with buyers in specific markets, and get familiarized with the layouts of the Westgate Las Vegas Resort & Casino and Las Vegas Convention Center.

Exhibitors that participate in the Summit will receive two complimentary hotel rooms per company. Whether you are a SEMA Show veteran or a first-time exhibitor, this education-packed event has what your company needs to deliver the best ROI from your SEMA Show experience.

More information about the 2015 SEMA Show is available at www.SEMAShow.com. To get started and apply for your booth, visit www.SEMAShow.com/buyabooth.

By Jason Catullo

	The goal of the SEMA Show Exhibitor Summit is to connect exhibitors with Show programs and services to boost ROI and increase company outreach.

Registration for the SEMA Show Exhibitor Summit, Monday–Wednesday, June 8–10, is available online.

The focus of the summit is to connect exhibitors with Show programs and services to boost ROI and increase company outreach. The summit will feature sessions conducted by trade show experts, as well as panel discussions and breakout sessions with knowledgable Show veterans and staff, all designed to stretch your Show dollar, boost company awareness and drive buyers to your booth.  

SEMA Show Summit Benefits for Exhibitors

• Save big bucks on Show costs, such as material handling, electrical and related Show expenses
• Take advantage of SEMA value-added programs
• Properly plan and budget to add value to your Show experience
• Explore promotional opportunities through sponsorships
• Use proven strategies to get buyers to your booth
• Work one-on-one with Show experts to reduce your expenses and maximize your ROI

The Summit will show exhibitors the proven tactics of how to reach and engage more buyers, take advantage of money-saving programs throughout Show planning, benefit from early-bird deadlines, highlight special events that connect companies with buyers in specific markets, and get familiarized with the layouts of the Westgate Las Vegas Resort & Casino and Las Vegas Convention Center.

Exhibitors that participate in the Summit will receive two complimentary hotel rooms per company. Whether you are a SEMA Show veteran or a first-time exhibitor, this education-packed event has what your company needs to deliver the best ROI from your SEMA Show experience.

More information about the 2015 SEMA Show is available at www.SEMAShow.com. To get started and apply for your booth, visit www.SEMAShow.com/buyabooth.

By Monika Earle

A recent article in Tomorrow’s Technician offers some tips and tricks for students applying for scholarships. With the SEMA Memorial Scholarship application deadline approaching April 1, 2015, now is a great time to review the article, which discusses the different types of scholarships (i.e., merit-based, need-based, location-based, etc.), how you can increase your chances of winning a scholarship and what to avoid when seeking a scholarship.

Visit Tomorrow's Technician's website to read the article in its entirety.

By Monika Earle

A recent article in Tomorrow’s Technician offers some tips and tricks for students applying for scholarships. With the SEMA Memorial Scholarship application deadline approaching April 1, 2015, now is a great time to review the article, which discusses the different types of scholarships (i.e., merit-based, need-based, location-based, etc.), how you can increase your chances of winning a scholarship and what to avoid when seeking a scholarship.

Visit Tomorrow's Technician's website to read the article in its entirety.

The shooters at KGP Photography have just gotten the first look at the revamped ’16 Lotus Evora, caught testing in Southern Europe.

When it was announced that the Evora wouldn't see 2015, initial impressions were that the model was being killed altogether. Shortly thereafter, reports surfaced that the Evora was being reworked in time for a 2016 relaunch for the United States and most other global markets. With that news, questions began swirling as to just how new would the revamped Evora actually be. These photos provide some key answers as to what's on tap.

The Evora will see some changes to front and rear fascias. Up front, the Evora gets a much more aggressive front bumper design, with larger intakes across the entire front clip. Changes have also been applied to the Evora's tail section, with a new rear-wing design that may incorporate a subtly reworked backlight and deck lid.

Inside sources suggest that changes have been made to provide easier access to the rear seats, although no exterior changes can be discerned to confirm those reports. It's possible that we are dealing with new, thinner seats and revised mechanisms to aid ingress. But it doesn't appear that the Evora is getting any thoroughly reworked body panels around the B or C pillars.

Just how deep the changes go remains to be seen. We'll likely have to wait until the car's official debut to see how extensive the changes are beneath the skin.

Photo credit: KGP Photography

The shooters at KGP Photography have just gotten the first look at the revamped ’16 Lotus Evora, caught testing in Southern Europe.

When it was announced that the Evora wouldn't see 2015, initial impressions were that the model was being killed altogether. Shortly thereafter, reports surfaced that the Evora was being reworked in time for a 2016 relaunch for the United States and most other global markets. With that news, questions began swirling as to just how new would the revamped Evora actually be. These photos provide some key answers as to what's on tap.

The Evora will see some changes to front and rear fascias. Up front, the Evora gets a much more aggressive front bumper design, with larger intakes across the entire front clip. Changes have also been applied to the Evora's tail section, with a new rear-wing design that may incorporate a subtly reworked backlight and deck lid.

Inside sources suggest that changes have been made to provide easier access to the rear seats, although no exterior changes can be discerned to confirm those reports. It's possible that we are dealing with new, thinner seats and revised mechanisms to aid ingress. But it doesn't appear that the Evora is getting any thoroughly reworked body panels around the B or C pillars.

Just how deep the changes go remains to be seen. We'll likely have to wait until the car's official debut to see how extensive the changes are beneath the skin.

Photo credit: KGP Photography

The shooters at KGP Photography have just gotten the first look at the revamped ’16 Lotus Evora, caught testing in Southern Europe.

When it was announced that the Evora wouldn't see 2015, initial impressions were that the model was being killed altogether. Shortly thereafter, reports surfaced that the Evora was being reworked in time for a 2016 relaunch for the United States and most other global markets. With that news, questions began swirling as to just how new would the revamped Evora actually be. These photos provide some key answers as to what's on tap.

The Evora will see some changes to front and rear fascias. Up front, the Evora gets a much more aggressive front bumper design, with larger intakes across the entire front clip. Changes have also been applied to the Evora's tail section, with a new rear-wing design that may incorporate a subtly reworked backlight and deck lid.

Inside sources suggest that changes have been made to provide easier access to the rear seats, although no exterior changes can be discerned to confirm those reports. It's possible that we are dealing with new, thinner seats and revised mechanisms to aid ingress. But it doesn't appear that the Evora is getting any thoroughly reworked body panels around the B or C pillars.

Just how deep the changes go remains to be seen. We'll likely have to wait until the car's official debut to see how extensive the changes are beneath the skin.

Photo credit: KGP Photography

The wheel and tire market has improved over the past year, according to a widely held consensus among professionals in the automotive specialty-equipment industry. New offerings, technology and an improving economy bode well for sales in 2015, but there are also impediments that may deflate some of the optimism.

“Tire performance has definitely improved,” said Bob Ulrich, editor of Modern Tire Dealer magazine. “That applies not only to broad-market tires but also to growing niche market segments such as mud-terrain tires for light trucks. Tire development is evolutionary, not revolutionary, but 2014 was a breakout year in tire design and compounding.”

Part of that development has come from the federal government’s push for higher Corporate Average Fuel Economy (CAFE) standards, Ulrich said, and fellow tire journalist David Zielasko, editor and vice president/publisher of Tire Business, concurred with that assessment.

The wheel and tire market has improved over the past year, according to a widely held consensus among professionals in the automotive specialty-equipment industry. New offerings, technology and an improving economy bode well for sales in 2015, but there are also impediments that may deflate some of the optimism.

“Tire performance has definitely improved,” said Bob Ulrich, editor of Modern Tire Dealer magazine. “That applies not only to broad-market tires but also to growing niche market segments such as mud-terrain tires for light trucks. Tire development is evolutionary, not revolutionary, but 2014 was a breakout year in tire design and compounding.”

Part of that development has come from the federal government’s push for higher Corporate Average Fuel Economy (CAFE) standards, Ulrich said, and fellow tire journalist David Zielasko, editor and vice president/publisher of Tire Business, concurred with that assessment.