SEMA News—April 2015

INDUSTRY NEWS

Fast Facts

Motorcycle USA has hired Adam Booth as its new off-road editor. He brings 17 years of publishing industry experience to the MotoUSA staff. Booth will lead off-road content production for the publication’s 1 million unique monthly visitors. He joins MotoUSA after working at Dirt Rider for the past three years, where he served as senior editor. Prior to that, he spent seven years as associate editor for Dirt Bike. Former MotoUSA off-road editor Justin Dawes remains on staff as senior editor. Dawes will continue to contribute dirt- and street-related feature content. He will also continue leading MAG Media Group’s ATV/UTV website, 4WheelDirt.com, where he serves as editor.

Transamerican Manufacturing Group has acquired Poison Spyder Customs (PSC). Poison Spyder is continuing to gain momentum in the off-road community. “I really admire what Larry McRae [PSC president] has done in building a predominant brand so quickly,” said Greg Adler, CEO of Transamerican Auto Parts. Transamerican, Compton, CA; 310-900-5500.

Power Automedia has hired Mads Buck to its team of digital automotive experts. His automotive publishing experience began with CSK Publishing, the original publishers of Muscle Mustang & Fast Fords. Buck also served as a group director for Primedia, was an account executive with Hemmings Motor News and was most recently with Internet Brands’ Racing Junk online classified and dealer network. Power Automedia, Murrieta, CA; 951-677-2626.

AP Exhaust Technologies has appointed Chris Ostrander chief executive officer and president. Evangelos Proimos will continue as executive chairman, working directly with Ostrander to develop the company’s strategic vision. Ostrander joins AP Exhaust with more than 16 years of experience in the automotive aftermarket and OEM industries. He most recently served four years as senior vice president and president of the Americas at Cooper Tire & Rubber. AP Exhaust Technologies Inc., Goldsboro, NC; 919-580-2000.

Avery Dennison has appointed Roxanne McSpadden as marketing director of graphics for Materials Group North America (MGNA). Her responsibilities include leading the product innovation and management team for digital and screen and cut media. She will report to Shelley Woods Whiting, who was recently appointed MGNA vice president of marketing. Whiting comes to Avery Dennison from Georgia-Pacific Chemicals, where she served as director of marketing for commercial development and sustainability. Avery Dennison, Mentor, OH; 800-282-8379.

Edelbrock’s 60th Anniversary of the Small-Block Chevrolet Engine Sweepstakes will allow enthusiasts the chance to enter to win a unique engine commemorating the 60th anniversary launch of the popular small-block. The engine was built on a special episode of this season’s “Engine Power” TV show and features an Edelbrock E-Force Enforcer EFI Supercharger system, Performer RPM E-Tec 200 cylinder heads, a Performer-Plus camshaft and more. The contest may be entered at www.edelbrock.com until May 5, 2015. Edelbrock, Torrance, CA; 310-781-2222.

Torklift International has implemented a resale price policy in order to protect product integrity and dealer margins at the request of hundreds of dealers and distributors. “This policy will require that certain Torklift products cannot be sold below a specified dollar amount,” explained Randy Fisher, Torklift International’s national sales manager. The lines included in the policy are FastGun turnbuckles, SpringLoad XL turnbuckles, Derringer Handle turnbuckles, AnchorGuard turnbuckles, SuperHitch 20k, SuperHitch 30k, SuperTruss Extensions and more. Torklift International, Sumner, WA; 800-246-8132.

Advanced Clutch Technology (ACT) has hired Nye & Associates Inc., a full-service advertising agency specializing in accessory and aftermarket manufacturers. The agency will assist ACT with marketing projects, including overall branding, media planning, creative, sales tools and more. Advanced Clutch Technology Inc., Lancaster, CA; 661-940-7555. Nye & Associates, Wichita, KS; 316-263-5878.

Yokohama Corp. of North America (YTC) announced several organizational changes. Rick Phillips was promoted from senior director for commercial and OTR sales to vice president of sales for consumer, commercial and OTR. He will report to Takayuki Hamaya, YTC chief operating officer. Larry Kull, former senior director for tire business planning and sales operations, is now senior director for consumer sales. He will report to Phillips. Fred Koplin, former senior director for consumer sales, is now senior director of marketing. He will report to Hamaya. Andrew Briggs, former senior director of marketing, product planning and technical services, is now senior director for tire business planning, product planning and sales operations. He will report to Hamaya. Yokohama Tire Corp., Fullerton, CA; 714-870-3800.

Action Car and Truck Accessories, located in Eastern Canada, has acquired CTP Distributors/Custom Truck Parts Inc. of Western Canada. “Now that we will be combined under one umbrella, CTP and Action will be the only truly national aftermarket accessory company that deals in all aspects of the aftermarket accessory business in Canada,” said Bill Kluyt, CEO of CTP Distributors Inc. The combined companies will consist of four major distribution centers (Surrey, Edmonton, Pickering, Moncton), four secondary distribution points (Calgary, Grande Prairie, Winnipeg, St. John’s), and 37 retail stores with installation facilities and e-commerce stores catering to wholesale, retail and commercial fleet segments. Action Car and Truck Accessories, Moncton, Canada; 506-857-0120.

SCG Brands—parent company of Surf City Garage and Paradise Road Car Care—has retained Kahn Media Inc. as its agency of record. Kahn Media will provide public relations, social-media marketing, brand journalism and strategic communications to help the Orange County-based company market its washes, waxes, polishes and surface care products. Surf City Garage, Huntington Beach, CA; 714-894-1707. Kahn Media Inc., Moorpark, CA; 818-881-5246.

The Professional Drag Racers Association (PDRA) has announced that it has extended its partnership with VP Racing Fuels, which will be designated the Official Fuel of PDRA through 2017. As part of the agreement, VP will provide trackside fuel service for the all-eighth-mile drag-racing series and postseason awards up to $1,000 in each class for the series championship.

SEMA News—April 2015

INDUSTRY NEWS

Fast Facts

Motorcycle USA has hired Adam Booth as its new off-road editor. He brings 17 years of publishing industry experience to the MotoUSA staff. Booth will lead off-road content production for the publication’s 1 million unique monthly visitors. He joins MotoUSA after working at Dirt Rider for the past three years, where he served as senior editor. Prior to that, he spent seven years as associate editor for Dirt Bike. Former MotoUSA off-road editor Justin Dawes remains on staff as senior editor. Dawes will continue to contribute dirt- and street-related feature content. He will also continue leading MAG Media Group’s ATV/UTV website, 4WheelDirt.com, where he serves as editor.

Transamerican Manufacturing Group has acquired Poison Spyder Customs (PSC). Poison Spyder is continuing to gain momentum in the off-road community. “I really admire what Larry McRae [PSC president] has done in building a predominant brand so quickly,” said Greg Adler, CEO of Transamerican Auto Parts. Transamerican, Compton, CA; 310-900-5500.

Power Automedia has hired Mads Buck to its team of digital automotive experts. His automotive publishing experience began with CSK Publishing, the original publishers of Muscle Mustang & Fast Fords. Buck also served as a group director for Primedia, was an account executive with Hemmings Motor News and was most recently with Internet Brands’ Racing Junk online classified and dealer network. Power Automedia, Murrieta, CA; 951-677-2626.

AP Exhaust Technologies has appointed Chris Ostrander chief executive officer and president. Evangelos Proimos will continue as executive chairman, working directly with Ostrander to develop the company’s strategic vision. Ostrander joins AP Exhaust with more than 16 years of experience in the automotive aftermarket and OEM industries. He most recently served four years as senior vice president and president of the Americas at Cooper Tire & Rubber. AP Exhaust Technologies Inc., Goldsboro, NC; 919-580-2000.

Avery Dennison has appointed Roxanne McSpadden as marketing director of graphics for Materials Group North America (MGNA). Her responsibilities include leading the product innovation and management team for digital and screen and cut media. She will report to Shelley Woods Whiting, who was recently appointed MGNA vice president of marketing. Whiting comes to Avery Dennison from Georgia-Pacific Chemicals, where she served as director of marketing for commercial development and sustainability. Avery Dennison, Mentor, OH; 800-282-8379.

Edelbrock’s 60th Anniversary of the Small-Block Chevrolet Engine Sweepstakes will allow enthusiasts the chance to enter to win a unique engine commemorating the 60th anniversary launch of the popular small-block. The engine was built on a special episode of this season’s “Engine Power” TV show and features an Edelbrock E-Force Enforcer EFI Supercharger system, Performer RPM E-Tec 200 cylinder heads, a Performer-Plus camshaft and more. The contest may be entered at www.edelbrock.com until May 5, 2015. Edelbrock, Torrance, CA; 310-781-2222.

Torklift International has implemented a resale price policy in order to protect product integrity and dealer margins at the request of hundreds of dealers and distributors. “This policy will require that certain Torklift products cannot be sold below a specified dollar amount,” explained Randy Fisher, Torklift International’s national sales manager. The lines included in the policy are FastGun turnbuckles, SpringLoad XL turnbuckles, Derringer Handle turnbuckles, AnchorGuard turnbuckles, SuperHitch 20k, SuperHitch 30k, SuperTruss Extensions and more. Torklift International, Sumner, WA; 800-246-8132.

Advanced Clutch Technology (ACT) has hired Nye & Associates Inc., a full-service advertising agency specializing in accessory and aftermarket manufacturers. The agency will assist ACT with marketing projects, including overall branding, media planning, creative, sales tools and more. Advanced Clutch Technology Inc., Lancaster, CA; 661-940-7555. Nye & Associates, Wichita, KS; 316-263-5878.

Yokohama Corp. of North America (YTC) announced several organizational changes. Rick Phillips was promoted from senior director for commercial and OTR sales to vice president of sales for consumer, commercial and OTR. He will report to Takayuki Hamaya, YTC chief operating officer. Larry Kull, former senior director for tire business planning and sales operations, is now senior director for consumer sales. He will report to Phillips. Fred Koplin, former senior director for consumer sales, is now senior director of marketing. He will report to Hamaya. Andrew Briggs, former senior director of marketing, product planning and technical services, is now senior director for tire business planning, product planning and sales operations. He will report to Hamaya. Yokohama Tire Corp., Fullerton, CA; 714-870-3800.

Action Car and Truck Accessories, located in Eastern Canada, has acquired CTP Distributors/Custom Truck Parts Inc. of Western Canada. “Now that we will be combined under one umbrella, CTP and Action will be the only truly national aftermarket accessory company that deals in all aspects of the aftermarket accessory business in Canada,” said Bill Kluyt, CEO of CTP Distributors Inc. The combined companies will consist of four major distribution centers (Surrey, Edmonton, Pickering, Moncton), four secondary distribution points (Calgary, Grande Prairie, Winnipeg, St. John’s), and 37 retail stores with installation facilities and e-commerce stores catering to wholesale, retail and commercial fleet segments. Action Car and Truck Accessories, Moncton, Canada; 506-857-0120.

SCG Brands—parent company of Surf City Garage and Paradise Road Car Care—has retained Kahn Media Inc. as its agency of record. Kahn Media will provide public relations, social-media marketing, brand journalism and strategic communications to help the Orange County-based company market its washes, waxes, polishes and surface care products. Surf City Garage, Huntington Beach, CA; 714-894-1707. Kahn Media Inc., Moorpark, CA; 818-881-5246.

The Professional Drag Racers Association (PDRA) has announced that it has extended its partnership with VP Racing Fuels, which will be designated the Official Fuel of PDRA through 2017. As part of the agreement, VP will provide trackside fuel service for the all-eighth-mile drag-racing series and postseason awards up to $1,000 in each class for the series championship.

SEMA News—April 2015

INDUSTRY NEWS

Fast Facts

Motorcycle USA has hired Adam Booth as its new off-road editor. He brings 17 years of publishing industry experience to the MotoUSA staff. Booth will lead off-road content production for the publication’s 1 million unique monthly visitors. He joins MotoUSA after working at Dirt Rider for the past three years, where he served as senior editor. Prior to that, he spent seven years as associate editor for Dirt Bike. Former MotoUSA off-road editor Justin Dawes remains on staff as senior editor. Dawes will continue to contribute dirt- and street-related feature content. He will also continue leading MAG Media Group’s ATV/UTV website, 4WheelDirt.com, where he serves as editor.

Transamerican Manufacturing Group has acquired Poison Spyder Customs (PSC). Poison Spyder is continuing to gain momentum in the off-road community. “I really admire what Larry McRae [PSC president] has done in building a predominant brand so quickly,” said Greg Adler, CEO of Transamerican Auto Parts. Transamerican, Compton, CA; 310-900-5500.

Power Automedia has hired Mads Buck to its team of digital automotive experts. His automotive publishing experience began with CSK Publishing, the original publishers of Muscle Mustang & Fast Fords. Buck also served as a group director for Primedia, was an account executive with Hemmings Motor News and was most recently with Internet Brands’ Racing Junk online classified and dealer network. Power Automedia, Murrieta, CA; 951-677-2626.

AP Exhaust Technologies has appointed Chris Ostrander chief executive officer and president. Evangelos Proimos will continue as executive chairman, working directly with Ostrander to develop the company’s strategic vision. Ostrander joins AP Exhaust with more than 16 years of experience in the automotive aftermarket and OEM industries. He most recently served four years as senior vice president and president of the Americas at Cooper Tire & Rubber. AP Exhaust Technologies Inc., Goldsboro, NC; 919-580-2000.

Avery Dennison has appointed Roxanne McSpadden as marketing director of graphics for Materials Group North America (MGNA). Her responsibilities include leading the product innovation and management team for digital and screen and cut media. She will report to Shelley Woods Whiting, who was recently appointed MGNA vice president of marketing. Whiting comes to Avery Dennison from Georgia-Pacific Chemicals, where she served as director of marketing for commercial development and sustainability. Avery Dennison, Mentor, OH; 800-282-8379.

Edelbrock’s 60th Anniversary of the Small-Block Chevrolet Engine Sweepstakes will allow enthusiasts the chance to enter to win a unique engine commemorating the 60th anniversary launch of the popular small-block. The engine was built on a special episode of this season’s “Engine Power” TV show and features an Edelbrock E-Force Enforcer EFI Supercharger system, Performer RPM E-Tec 200 cylinder heads, a Performer-Plus camshaft and more. The contest may be entered at www.edelbrock.com until May 5, 2015. Edelbrock, Torrance, CA; 310-781-2222.

Torklift International has implemented a resale price policy in order to protect product integrity and dealer margins at the request of hundreds of dealers and distributors. “This policy will require that certain Torklift products cannot be sold below a specified dollar amount,” explained Randy Fisher, Torklift International’s national sales manager. The lines included in the policy are FastGun turnbuckles, SpringLoad XL turnbuckles, Derringer Handle turnbuckles, AnchorGuard turnbuckles, SuperHitch 20k, SuperHitch 30k, SuperTruss Extensions and more. Torklift International, Sumner, WA; 800-246-8132.

Advanced Clutch Technology (ACT) has hired Nye & Associates Inc., a full-service advertising agency specializing in accessory and aftermarket manufacturers. The agency will assist ACT with marketing projects, including overall branding, media planning, creative, sales tools and more. Advanced Clutch Technology Inc., Lancaster, CA; 661-940-7555. Nye & Associates, Wichita, KS; 316-263-5878.

Yokohama Corp. of North America (YTC) announced several organizational changes. Rick Phillips was promoted from senior director for commercial and OTR sales to vice president of sales for consumer, commercial and OTR. He will report to Takayuki Hamaya, YTC chief operating officer. Larry Kull, former senior director for tire business planning and sales operations, is now senior director for consumer sales. He will report to Phillips. Fred Koplin, former senior director for consumer sales, is now senior director of marketing. He will report to Hamaya. Andrew Briggs, former senior director of marketing, product planning and technical services, is now senior director for tire business planning, product planning and sales operations. He will report to Hamaya. Yokohama Tire Corp., Fullerton, CA; 714-870-3800.

Action Car and Truck Accessories, located in Eastern Canada, has acquired CTP Distributors/Custom Truck Parts Inc. of Western Canada. “Now that we will be combined under one umbrella, CTP and Action will be the only truly national aftermarket accessory company that deals in all aspects of the aftermarket accessory business in Canada,” said Bill Kluyt, CEO of CTP Distributors Inc. The combined companies will consist of four major distribution centers (Surrey, Edmonton, Pickering, Moncton), four secondary distribution points (Calgary, Grande Prairie, Winnipeg, St. John’s), and 37 retail stores with installation facilities and e-commerce stores catering to wholesale, retail and commercial fleet segments. Action Car and Truck Accessories, Moncton, Canada; 506-857-0120.

SCG Brands—parent company of Surf City Garage and Paradise Road Car Care—has retained Kahn Media Inc. as its agency of record. Kahn Media will provide public relations, social-media marketing, brand journalism and strategic communications to help the Orange County-based company market its washes, waxes, polishes and surface care products. Surf City Garage, Huntington Beach, CA; 714-894-1707. Kahn Media Inc., Moorpark, CA; 818-881-5246.

The Professional Drag Racers Association (PDRA) has announced that it has extended its partnership with VP Racing Fuels, which will be designated the Official Fuel of PDRA through 2017. As part of the agreement, VP will provide trackside fuel service for the all-eighth-mile drag-racing series and postseason awards up to $1,000 in each class for the series championship.

SEMA News—April 2015

INDUSTRY NEWS

Fast Facts

Motorcycle USA has hired Adam Booth as its new off-road editor. He brings 17 years of publishing industry experience to the MotoUSA staff. Booth will lead off-road content production for the publication’s 1 million unique monthly visitors. He joins MotoUSA after working at Dirt Rider for the past three years, where he served as senior editor. Prior to that, he spent seven years as associate editor for Dirt Bike. Former MotoUSA off-road editor Justin Dawes remains on staff as senior editor. Dawes will continue to contribute dirt- and street-related feature content. He will also continue leading MAG Media Group’s ATV/UTV website, 4WheelDirt.com, where he serves as editor.

Transamerican Manufacturing Group has acquired Poison Spyder Customs (PSC). Poison Spyder is continuing to gain momentum in the off-road community. “I really admire what Larry McRae [PSC president] has done in building a predominant brand so quickly,” said Greg Adler, CEO of Transamerican Auto Parts. Transamerican, Compton, CA; 310-900-5500.

Power Automedia has hired Mads Buck to its team of digital automotive experts. His automotive publishing experience began with CSK Publishing, the original publishers of Muscle Mustang & Fast Fords. Buck also served as a group director for Primedia, was an account executive with Hemmings Motor News and was most recently with Internet Brands’ Racing Junk online classified and dealer network. Power Automedia, Murrieta, CA; 951-677-2626.

AP Exhaust Technologies has appointed Chris Ostrander chief executive officer and president. Evangelos Proimos will continue as executive chairman, working directly with Ostrander to develop the company’s strategic vision. Ostrander joins AP Exhaust with more than 16 years of experience in the automotive aftermarket and OEM industries. He most recently served four years as senior vice president and president of the Americas at Cooper Tire & Rubber. AP Exhaust Technologies Inc., Goldsboro, NC; 919-580-2000.

Avery Dennison has appointed Roxanne McSpadden as marketing director of graphics for Materials Group North America (MGNA). Her responsibilities include leading the product innovation and management team for digital and screen and cut media. She will report to Shelley Woods Whiting, who was recently appointed MGNA vice president of marketing. Whiting comes to Avery Dennison from Georgia-Pacific Chemicals, where she served as director of marketing for commercial development and sustainability. Avery Dennison, Mentor, OH; 800-282-8379.

Edelbrock’s 60th Anniversary of the Small-Block Chevrolet Engine Sweepstakes will allow enthusiasts the chance to enter to win a unique engine commemorating the 60th anniversary launch of the popular small-block. The engine was built on a special episode of this season’s “Engine Power” TV show and features an Edelbrock E-Force Enforcer EFI Supercharger system, Performer RPM E-Tec 200 cylinder heads, a Performer-Plus camshaft and more. The contest may be entered at www.edelbrock.com until May 5, 2015. Edelbrock, Torrance, CA; 310-781-2222.

Torklift International has implemented a resale price policy in order to protect product integrity and dealer margins at the request of hundreds of dealers and distributors. “This policy will require that certain Torklift products cannot be sold below a specified dollar amount,” explained Randy Fisher, Torklift International’s national sales manager. The lines included in the policy are FastGun turnbuckles, SpringLoad XL turnbuckles, Derringer Handle turnbuckles, AnchorGuard turnbuckles, SuperHitch 20k, SuperHitch 30k, SuperTruss Extensions and more. Torklift International, Sumner, WA; 800-246-8132.

Advanced Clutch Technology (ACT) has hired Nye & Associates Inc., a full-service advertising agency specializing in accessory and aftermarket manufacturers. The agency will assist ACT with marketing projects, including overall branding, media planning, creative, sales tools and more. Advanced Clutch Technology Inc., Lancaster, CA; 661-940-7555. Nye & Associates, Wichita, KS; 316-263-5878.

Yokohama Corp. of North America (YTC) announced several organizational changes. Rick Phillips was promoted from senior director for commercial and OTR sales to vice president of sales for consumer, commercial and OTR. He will report to Takayuki Hamaya, YTC chief operating officer. Larry Kull, former senior director for tire business planning and sales operations, is now senior director for consumer sales. He will report to Phillips. Fred Koplin, former senior director for consumer sales, is now senior director of marketing. He will report to Hamaya. Andrew Briggs, former senior director of marketing, product planning and technical services, is now senior director for tire business planning, product planning and sales operations. He will report to Hamaya. Yokohama Tire Corp., Fullerton, CA; 714-870-3800.

Action Car and Truck Accessories, located in Eastern Canada, has acquired CTP Distributors/Custom Truck Parts Inc. of Western Canada. “Now that we will be combined under one umbrella, CTP and Action will be the only truly national aftermarket accessory company that deals in all aspects of the aftermarket accessory business in Canada,” said Bill Kluyt, CEO of CTP Distributors Inc. The combined companies will consist of four major distribution centers (Surrey, Edmonton, Pickering, Moncton), four secondary distribution points (Calgary, Grande Prairie, Winnipeg, St. John’s), and 37 retail stores with installation facilities and e-commerce stores catering to wholesale, retail and commercial fleet segments. Action Car and Truck Accessories, Moncton, Canada; 506-857-0120.

SCG Brands—parent company of Surf City Garage and Paradise Road Car Care—has retained Kahn Media Inc. as its agency of record. Kahn Media will provide public relations, social-media marketing, brand journalism and strategic communications to help the Orange County-based company market its washes, waxes, polishes and surface care products. Surf City Garage, Huntington Beach, CA; 714-894-1707. Kahn Media Inc., Moorpark, CA; 818-881-5246.

The Professional Drag Racers Association (PDRA) has announced that it has extended its partnership with VP Racing Fuels, which will be designated the Official Fuel of PDRA through 2017. As part of the agreement, VP will provide trackside fuel service for the all-eighth-mile drag-racing series and postseason awards up to $1,000 in each class for the series championship.

SEMA News—April 2015

INDUSTRY NEWS

Fast Facts

Motorcycle USA has hired Adam Booth as its new off-road editor. He brings 17 years of publishing industry experience to the MotoUSA staff. Booth will lead off-road content production for the publication’s 1 million unique monthly visitors. He joins MotoUSA after working at Dirt Rider for the past three years, where he served as senior editor. Prior to that, he spent seven years as associate editor for Dirt Bike. Former MotoUSA off-road editor Justin Dawes remains on staff as senior editor. Dawes will continue to contribute dirt- and street-related feature content. He will also continue leading MAG Media Group’s ATV/UTV website, 4WheelDirt.com, where he serves as editor.

Transamerican Manufacturing Group has acquired Poison Spyder Customs (PSC). Poison Spyder is continuing to gain momentum in the off-road community. “I really admire what Larry McRae [PSC president] has done in building a predominant brand so quickly,” said Greg Adler, CEO of Transamerican Auto Parts. Transamerican, Compton, CA; 310-900-5500.

Power Automedia has hired Mads Buck to its team of digital automotive experts. His automotive publishing experience began with CSK Publishing, the original publishers of Muscle Mustang & Fast Fords. Buck also served as a group director for Primedia, was an account executive with Hemmings Motor News and was most recently with Internet Brands’ Racing Junk online classified and dealer network. Power Automedia, Murrieta, CA; 951-677-2626.

AP Exhaust Technologies has appointed Chris Ostrander chief executive officer and president. Evangelos Proimos will continue as executive chairman, working directly with Ostrander to develop the company’s strategic vision. Ostrander joins AP Exhaust with more than 16 years of experience in the automotive aftermarket and OEM industries. He most recently served four years as senior vice president and president of the Americas at Cooper Tire & Rubber. AP Exhaust Technologies Inc., Goldsboro, NC; 919-580-2000.

Avery Dennison has appointed Roxanne McSpadden as marketing director of graphics for Materials Group North America (MGNA). Her responsibilities include leading the product innovation and management team for digital and screen and cut media. She will report to Shelley Woods Whiting, who was recently appointed MGNA vice president of marketing. Whiting comes to Avery Dennison from Georgia-Pacific Chemicals, where she served as director of marketing for commercial development and sustainability. Avery Dennison, Mentor, OH; 800-282-8379.

Edelbrock’s 60th Anniversary of the Small-Block Chevrolet Engine Sweepstakes will allow enthusiasts the chance to enter to win a unique engine commemorating the 60th anniversary launch of the popular small-block. The engine was built on a special episode of this season’s “Engine Power” TV show and features an Edelbrock E-Force Enforcer EFI Supercharger system, Performer RPM E-Tec 200 cylinder heads, a Performer-Plus camshaft and more. The contest may be entered at www.edelbrock.com until May 5, 2015. Edelbrock, Torrance, CA; 310-781-2222.

Torklift International has implemented a resale price policy in order to protect product integrity and dealer margins at the request of hundreds of dealers and distributors. “This policy will require that certain Torklift products cannot be sold below a specified dollar amount,” explained Randy Fisher, Torklift International’s national sales manager. The lines included in the policy are FastGun turnbuckles, SpringLoad XL turnbuckles, Derringer Handle turnbuckles, AnchorGuard turnbuckles, SuperHitch 20k, SuperHitch 30k, SuperTruss Extensions and more. Torklift International, Sumner, WA; 800-246-8132.

Advanced Clutch Technology (ACT) has hired Nye & Associates Inc., a full-service advertising agency specializing in accessory and aftermarket manufacturers. The agency will assist ACT with marketing projects, including overall branding, media planning, creative, sales tools and more. Advanced Clutch Technology Inc., Lancaster, CA; 661-940-7555. Nye & Associates, Wichita, KS; 316-263-5878.

Yokohama Corp. of North America (YTC) announced several organizational changes. Rick Phillips was promoted from senior director for commercial and OTR sales to vice president of sales for consumer, commercial and OTR. He will report to Takayuki Hamaya, YTC chief operating officer. Larry Kull, former senior director for tire business planning and sales operations, is now senior director for consumer sales. He will report to Phillips. Fred Koplin, former senior director for consumer sales, is now senior director of marketing. He will report to Hamaya. Andrew Briggs, former senior director of marketing, product planning and technical services, is now senior director for tire business planning, product planning and sales operations. He will report to Hamaya. Yokohama Tire Corp., Fullerton, CA; 714-870-3800.

Action Car and Truck Accessories, located in Eastern Canada, has acquired CTP Distributors/Custom Truck Parts Inc. of Western Canada. “Now that we will be combined under one umbrella, CTP and Action will be the only truly national aftermarket accessory company that deals in all aspects of the aftermarket accessory business in Canada,” said Bill Kluyt, CEO of CTP Distributors Inc. The combined companies will consist of four major distribution centers (Surrey, Edmonton, Pickering, Moncton), four secondary distribution points (Calgary, Grande Prairie, Winnipeg, St. John’s), and 37 retail stores with installation facilities and e-commerce stores catering to wholesale, retail and commercial fleet segments. Action Car and Truck Accessories, Moncton, Canada; 506-857-0120.

SCG Brands—parent company of Surf City Garage and Paradise Road Car Care—has retained Kahn Media Inc. as its agency of record. Kahn Media will provide public relations, social-media marketing, brand journalism and strategic communications to help the Orange County-based company market its washes, waxes, polishes and surface care products. Surf City Garage, Huntington Beach, CA; 714-894-1707. Kahn Media Inc., Moorpark, CA; 818-881-5246.

The Professional Drag Racers Association (PDRA) has announced that it has extended its partnership with VP Racing Fuels, which will be designated the Official Fuel of PDRA through 2017. As part of the agreement, VP will provide trackside fuel service for the all-eighth-mile drag-racing series and postseason awards up to $1,000 in each class for the series championship.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.