By Zane Clark

	Workshop attendees will receive instruction on how to take advantage of the SEMA Garage Photography Studio and learn important information about the type of cameras and equipment needed to get the desired shot.

Hosted by the SEMA Garage, famed automotive photographer Randy Lorentzen and Samy’s Camera Rental Manager Harold Sweet will walk marketing and media professionals through the keys to taking photos that will capture customers. In this hands-on workshop, attendees will walk away with practical tips and solutions addressing the fundamental questions of photography, including:

• Is there a clear center of interest?
• Is the image composed well?
• Is the focus tack sharp and is the exposure appropriate?
• Does the photo tell a story?
• Does the lighting enhance the subject and message?
• Is the approach creative?

Attendees will also receive instruction on how to take advantage of the SEMA Garage Photography Studio and learn important information about the type of cameras and equipment needed to get the desired shot. Registration includes a complimentary lunch. After completion of the workshop, attendees will receive:

• A full-day photo session at the SEMA Garage for half-day price.
• Discounted professional services from Randy Lorentzen.
• 20% rental discount from Samy’s Camera for first-time customers.

Register today. Due to the interactive nature of the workshop, attendance will be limited to 15 attendees. Maximum of two employees per company permitted.

About the SEMA Garage Photography Studio

At 1,600 sq. ft., the SEMA Garage Photo Studio is the perfect rental photography studio for shooting products, people and vehicles. The photo cove features solid-white infinity walls and adjustable overhead lighting. Rental includes exclusive access to the studio, hot lights and even GoJaks to expedite your automotive shooting experience.

Workshop Details

When: Thursday, May 7, 2015
Where: SEMA Garage, 1577 South Valley Vista Dr., Diamond Bar, CA 91765

Agenda:

8:30 a.m.: Coffee & Donut Registration
9:30 a.m.: Interactive Photography Workshop
11:30 a.m.: Lunch is served
12:30 p.m.: Workshop adjourned

Contact information: Rachael Salazar, senior coordinator, SEMA Garage OEM relations.

By Zane Clark

	Workshop attendees will receive instruction on how to take advantage of the SEMA Garage Photography Studio and learn important information about the type of cameras and equipment needed to get the desired shot.

Hosted by the SEMA Garage, famed automotive photographer Randy Lorentzen and Samy’s Camera Rental Manager Harold Sweet will walk marketing and media professionals through the keys to taking photos that will capture customers. In this hands-on workshop, attendees will walk away with practical tips and solutions addressing the fundamental questions of photography, including:

• Is there a clear center of interest?
• Is the image composed well?
• Is the focus tack sharp and is the exposure appropriate?
• Does the photo tell a story?
• Does the lighting enhance the subject and message?
• Is the approach creative?

Attendees will also receive instruction on how to take advantage of the SEMA Garage Photography Studio and learn important information about the type of cameras and equipment needed to get the desired shot. Registration includes a complimentary lunch. After completion of the workshop, attendees will receive:

• A full-day photo session at the SEMA Garage for half-day price.
• Discounted professional services from Randy Lorentzen.
• 20% rental discount from Samy’s Camera for first-time customers.

Register today. Due to the interactive nature of the workshop, attendance will be limited to 15 attendees. Maximum of two employees per company permitted.

About the SEMA Garage Photography Studio

At 1,600 sq. ft., the SEMA Garage Photo Studio is the perfect rental photography studio for shooting products, people and vehicles. The photo cove features solid-white infinity walls and adjustable overhead lighting. Rental includes exclusive access to the studio, hot lights and even GoJaks to expedite your automotive shooting experience.

Workshop Details

When: Thursday, May 7, 2015
Where: SEMA Garage, 1577 South Valley Vista Dr., Diamond Bar, CA 91765

Agenda:

8:30 a.m.: Coffee & Donut Registration
9:30 a.m.: Interactive Photography Workshop
11:30 a.m.: Lunch is served
12:30 p.m.: Workshop adjourned

Contact information: Rachael Salazar, senior coordinator, SEMA Garage OEM relations.

By Becca Butler

	Sherif Yassa of ICON explains the company’s build process.

Hundreds of thousands of viewers tuned in to the Velocity Network March 8 to watch the SEMA Battle of the Builders competition, which was chronicled in a one-hour television special. Taking viewers behind the closed doors of the 2014 SEMA Show, the program featured the top-10 builders and their journey through the competition. Viewers not only got to see the craftsmanship and artistry of the best vehicle builders and car customizers in the country, but they also learned some interesting, unknown facts about the vehicles builds, including:

• When it’s okay to use a red Ford emblem.
• What to do when there are no aftermarket racing parts available for your Triton V10.
• How to pull off a four-door ’32 Ford Highboy.
• What was done to the torsion bar of a ’67 Ford Black Ops Fairlane that made it so unique.

Discover the answers to these questions by tuning in to the Velocity Channel to catch the following re-airs of SEMA Battle of the Builders:

• April 3, 10:00 p.m.
• April 4, 1:00 a.m.
• April 9, 10:00 p.m.
• April 10, 1:00 a.m., 5:00 a.m.
• April 11, 4:00 a.m.
• April 12, 6:00 p.m.
• April 15, 7:00 p.m.
• April 16, 2:00 a.m.
• April 18, 2:00 p.m.

All dates and times are EDT. Check your local cable/satellite provider for further listings or visit www.velocity.com. To learn more about the top 10 and find out how you can be a part of the 2015 SEMA Battle of the Builders competition, visit www.semaignited.com.

By Becca Butler

	Sherif Yassa of ICON explains the company’s build process.

Hundreds of thousands of viewers tuned in to the Velocity Network March 8 to watch the SEMA Battle of the Builders competition, which was chronicled in a one-hour television special. Taking viewers behind the closed doors of the 2014 SEMA Show, the program featured the top-10 builders and their journey through the competition. Viewers not only got to see the craftsmanship and artistry of the best vehicle builders and car customizers in the country, but they also learned some interesting, unknown facts about the vehicles builds, including:

• When it’s okay to use a red Ford emblem.
• What to do when there are no aftermarket racing parts available for your Triton V10.
• How to pull off a four-door ’32 Ford Highboy.
• What was done to the torsion bar of a ’67 Ford Black Ops Fairlane that made it so unique.

Discover the answers to these questions by tuning in to the Velocity Channel to catch the following re-airs of SEMA Battle of the Builders:

• April 3, 10:00 p.m.
• April 4, 1:00 a.m.
• April 9, 10:00 p.m.
• April 10, 1:00 a.m., 5:00 a.m.
• April 11, 4:00 a.m.
• April 12, 6:00 p.m.
• April 15, 7:00 p.m.
• April 16, 2:00 a.m.
• April 18, 2:00 p.m.

All dates and times are EDT. Check your local cable/satellite provider for further listings or visit www.velocity.com. To learn more about the top 10 and find out how you can be a part of the 2015 SEMA Battle of the Builders competition, visit www.semaignited.com.

By Becca Butler

	Sherif Yassa of ICON explains the company’s build process.

Hundreds of thousands of viewers tuned in to the Velocity Network March 8 to watch the SEMA Battle of the Builders competition, which was chronicled in a one-hour television special. Taking viewers behind the closed doors of the 2014 SEMA Show, the program featured the top-10 builders and their journey through the competition. Viewers not only got to see the craftsmanship and artistry of the best vehicle builders and car customizers in the country, but they also learned some interesting, unknown facts about the vehicles builds, including:

• When it’s okay to use a red Ford emblem.
• What to do when there are no aftermarket racing parts available for your Triton V10.
• How to pull off a four-door ’32 Ford Highboy.
• What was done to the torsion bar of a ’67 Ford Black Ops Fairlane that made it so unique.

Discover the answers to these questions by tuning in to the Velocity Channel to catch the following re-airs of SEMA Battle of the Builders:

• April 3, 10:00 p.m.
• April 4, 1:00 a.m.
• April 9, 10:00 p.m.
• April 10, 1:00 a.m., 5:00 a.m.
• April 11, 4:00 a.m.
• April 12, 6:00 p.m.
• April 15, 7:00 p.m.
• April 16, 2:00 a.m.
• April 18, 2:00 p.m.

All dates and times are EDT. Check your local cable/satellite provider for further listings or visit www.velocity.com. To learn more about the top 10 and find out how you can be a part of the 2015 SEMA Battle of the Builders competition, visit www.semaignited.com.

By Becca Butler

	Sherif Yassa of ICON explains the company’s build process.

Hundreds of thousands of viewers tuned in to the Velocity Network March 8 to watch the SEMA Battle of the Builders competition, which was chronicled in a one-hour television special. Taking viewers behind the closed doors of the 2014 SEMA Show, the program featured the top-10 builders and their journey through the competition. Viewers not only got to see the craftsmanship and artistry of the best vehicle builders and car customizers in the country, but they also learned some interesting, unknown facts about the vehicles builds, including:

• When it’s okay to use a red Ford emblem.
• What to do when there are no aftermarket racing parts available for your Triton V10.
• How to pull off a four-door ’32 Ford Highboy.
• What was done to the torsion bar of a ’67 Ford Black Ops Fairlane that made it so unique.

Discover the answers to these questions by tuning in to the Velocity Channel to catch the following re-airs of SEMA Battle of the Builders:

• April 3, 10:00 p.m.
• April 4, 1:00 a.m.
• April 9, 10:00 p.m.
• April 10, 1:00 a.m., 5:00 a.m.
• April 11, 4:00 a.m.
• April 12, 6:00 p.m.
• April 15, 7:00 p.m.
• April 16, 2:00 a.m.
• April 18, 2:00 p.m.

All dates and times are EDT. Check your local cable/satellite provider for further listings or visit www.velocity.com. To learn more about the top 10 and find out how you can be a part of the 2015 SEMA Battle of the Builders competition, visit www.semaignited.com.

By Becca Butler

	SEMA Show Director Tom Gattuso provides a step-by-step walkthrough highlighting the simplicity of securing 2015 SEMA Show booth space online.

This Monday, April 6, 2015, is the last chance for companies to submit their applications to be included in the Priority Booth Space Selection process. Although applications for exhibit space will be accepted up until the SEMA Show in November, companies that secure their space before the deadline will be included in the Priority Booth Space Draw. This three-week process, which takes place in May, is where exhibitors will select and confirm their best possible booth location. Find out further details and information about the process.
 
Apply for a booth now. For additional questions and information regarding SEMA Show booth space, contact sales@sema.org or 909-396-0289.

By Becca Butler

	SEMA Show Director Tom Gattuso provides a step-by-step walkthrough highlighting the simplicity of securing 2015 SEMA Show booth space online.

This Monday, April 6, 2015, is the last chance for companies to submit their applications to be included in the Priority Booth Space Selection process. Although applications for exhibit space will be accepted up until the SEMA Show in November, companies that secure their space before the deadline will be included in the Priority Booth Space Draw. This three-week process, which takes place in May, is where exhibitors will select and confirm their best possible booth location. Find out further details and information about the process.
 
Apply for a booth now. For additional questions and information regarding SEMA Show booth space, contact sales@sema.org or 909-396-0289.