Compiled by SEMA Editors

	Ryan Tuerck took the Formula DRIFT Round 3: Unchartered Territory victory and moved into second place in the standings.

Ryan Tuerck Takes the Victory in Formula DRIFT Round 3: Unchartered Territory

Formula DRIFT presented by GoPro entered Orlando Speed World for the first time for Round 3: Unchartered Territory. Ryan Tuerck in the Retaks/Maxxis Scion FR-S took the event victory and moved into second place in the standings.

The semi-finals was a rematch from the last event with defending champion Chris Forsberg in the NOS Energy Drink/Hankook Tire Nissan 370Z and Ken Gushi in the GReddy Racing/Hankook Tire Scion Racing FR-S going head to head. Forsberg was awarded the win over Gushi and was set to meet Tuerck in the Finals, but unable to continue through the competition due to the complications with his car, Forsberg was forced to bow out giving Tuerck the victory to move him into second place in the standings. Gushi moves up to fourth place and Forsberg into third place overall while securing both their second consecutive podium finishes.

The 2015 Formula DRIFT season will continue to Round 4: The Gauntlet, June 26–27 at Wall Speedway in New Jersey.

	Sebastian Eriksson scored a bronze medal in his X Games Supercars debut. Photo credit: Olsbergs MSE

Scott Speed Earns X Games Gold; Sebastian Eriksson Earns Bronze

Scott Speed earned an X Games gold, Steve Arpin earned silver and Olsbergs MSE rookie Sebastian Eriksson scored a bronze last weekend. The 22-year-old Swede joins Olsbergs MSE as a Supercars driver in the United States for the first time this season. He was never far from the top of the leader board in practice, qualified fifth, and won his heat race to advance directly to the Final. It was the 23rd X Games medal for Olsbergs MSE.

The X Games competition is a standalone event that does not score championship points. The Olsbergs MSE team is expected to have both Red Bull/Bluebeam Ford Fiesta ST cars ready to race again in two weeks for the second and third rounds of the 2015 Red Bull Global Rallycross Championship in Daytona, June 20–21.

VP Racing Fuels Introduces New Racer Support Program

VP Racing Fuels has announced a new support program targeting racers across the entire spectrum of motorsports in the United States. The “VP Racing Fuels Elite Program” helps celebrate the company’s 40th anniversary this year while recognizing the thousands of racers past and present whose support has helped VP achieve its position today, according to Chris Wall, VP’s chief marketing officer.

In addition to a Racer Support Kit, including VP apparel and other materials, eligible racers initially will receive 40% off the purchase of any VP Racing Lubricant product and free shipping. Similar deep discounts on other VP product lines will be made available to registered racers on a periodic basis. To register for the program, racers may visit VPRacingFuels.com/Elite to submit their race resume. Racers who compete in a series sponsored by VP Racing Fuels may be eligible for “fast-track” approval as indicated on the application form.

	The 14th Annual NMCA Muscle Car Nationals will be held at Lucas Oil Raceway in Indianapolis June 18–21.

14th Annual NMCA Muscle Car Nationals to Be Held Next Week in Indy

The 14th Annual NMCA Muscle Car Nationals being held at Lucas Oil Raceway in Indianapolis June 18–21 marks the finish of postponed eliminations carried over from the rain-delayed Quick Fuel Technology NMCA Muscle Car Nationals held last month in Bowling Green, Kentucky, at Beech Bend Raceway. Part of that rain-delayed race was the Dave Duell Classic. Three rounds of eliminations of the "Classic" still remain, as well as the complete Opel Engineering FX Shootout.

Despite the event being moved from October to June, one component of this race has not changed—the 9th Annual Chevrolet Performance Shootout. This specialty event will bring the best in late-model LS performance competing for $50,000 in purse and prizes. This will be the second race of the Chevrolet Performance Challenge Series.

Webasto Announces Partnership with NASCAR Champion and Team Penske Driver Brad Keselowski

Webasto Thermo & Comfort North America has announced that it will partner with NASCAR champion Brad Keselowski in a multi-year promotional marketing campaign. Whether spending his time on the track racing for Team Penske or interacting on Twitter with his 560,000+ followers, Keselowski reaches thousands of truck drivers every day. To officially launch the new partnership, Keselowski will make his first appearance to greet fans on the Webasto stage located in the midway of the Michigan International Speedway prior to the Quicken Loans 400 on June 14, 2015. Keselowski will also continue to make appearances on the Webasto stage at select NASCAR races throughout 2015 and 2016 to greet fans at the race track before he gets behind the wheel.

LOORS Round 6 Race Results

Visit the Lucas Off-Road Racing Series website for full coverage of Round 6 at Lake Elsinore Motorsports Park

4th Annual Chevrolet Performance Nationals Race Wrap

The Chevrolet Performance Challenge Series kicked off May 29, with the 4th Annual Chevrolet Performance Nationals presented by Scoggin-Dickey Parts Center in Commerce, Georgia. Coming away with wins were Sonnie Pongonis in Drag Radial, Jessie Coulter in Real Street, Glenn Pushis in CP Stock, along with Al Corda with the Street King win and Rob Farley taking the Rumble win. View complete coverage online.

	Exotics Racing founders David Perisset and Romain Thievin cut the ribbon to the center located at the Las Vegas Motor Speedway.

Exotics Racing Officially Opens Welcome Center with Grand Celebration and Announces New Competitive Racing Series

Exotics Racing held its new welcome center official grand opening and announced a new competitive racing series that will launch at the end of 2015. Founders David Perisset and Romain Thievin cut the ribbon to the center located at the Las Vegas Motor Speedway and gave details on the racing series that will allow the general public to compete in real wheel-to-wheel racing similar to the "arrive and drive" business model Exotics Racing pioneered in Las Vegas and Los Angeles. Using real race cars with a tubular chassis, fiberglass body and sequential gearbox, the cars will now be available in the United States. Drivers are provided everything needed for a race; are coached and trained; and will be matched with equal cars, driving skills and technique to earn podium spots and the final $100,000 prize. Mayor Carolyn Goodman's office also declared June 4 as "Exotics Racing Day" in the city.

Soundstream and Precision Power Partner With Nitto Tires U.S. Tour Car Championship

Soundstream and Precision Power will partner with the Nitto Tires U.S. Touring Car Championship for the 2014 season beginning with round two taking place in Salt Lake City. This event is part of the big weekend hosted by Lucas Oil Off Road Racing and will take place at the Miller Motorsports Park, June 20–21, 2015.

	Dave Despain

Dave Despain Named Grand Marshal of MAVTV 500

Dave Despain, host of the “Dave Despain Show” on MAVTV has been named grand marshal of the MAVTV 500 IndyCar race, Saturday, June 27, at the Auto Club Speedway in Fontana, California. An international field, including reigning Indy 500 champion Juan Pablo Montoya, will contest the race. The MAVTV 500 is Round 11 of the 16 round series and the green flag will drop at 1:30 p.m. (PDT).

Former Champions Lead Drag-Racing Series Heading Into Next Events

The second event in the Quick 32 Sportsman Series and the Pro Bike & Sled Series takes place June 12–14 at the Grand Bend Motorplex. The points leaders in both series are two-time champions. Leading the Quick 32 Sportsman Series at present is Kevin Wicke, driver of the K&K Racing Dodge Stratus Top Sportsman entry. The other two-time champ is Pro Bike rider Dan Cryderman. Qualifying for race one of the weekend gets underway on Saturday at 11:00 a.m. with eliminations to start at 2:00 p.m. and the finals at 7:15 p.m. On Sunday, qualifying rounds will once again start at 11:00 a.m. with round one of eliminations to start at 2:00 p.m. Finals are scheduled for 6:30 p.m.

Compiled by SEMA Editors

Cascadia Capital Advises Rosen Electronics on Sale to AAMP

Cascadia Capital has announced that it served as the exclusive advisor to Rosen Electronics on its sale to AAMP—a manufacturer of automotive audio, video and connectivity products and a portfolio company of Audax Private Equity. Rosen Electronics is a manufacturer of automotive electronics, including rear-seat entertainment, in-dash multimedia systems and a full range of safety products. Cascadia Capital's representation of Rosen Electronics marks the fourth deal in the firm's automotive aftermarket practice, which also includes Grease Monkey, Bully Dog and Western Peterbilt. Rosen Electronics is a long-time SEMA member and chose fellow SEMA member Cascadia Capital for its extensive experience in the industry.

Ringbrothers will partner with the 3M Automotive Aftermarket Division, utilizing 3M products on new builds, developing new tools and offering consumers the opportunity to buy professional-grade 3M refinishing products through Ringbrothers.com.

3M Automotive Aftermarket Division and Ringbrothers Announce New Partnership

Ringbrothers has announced a new alliance with 3M’s Automotive Aftermarket Division, formalizing a relationship between the custom car builder and one of the refinishing suppliers that spans nearly four decades. This partnership will result in the development of new tools and comprehensive solutions for the enthusiast market. The announcement was made at the Ringbrothers headquarters in the village of Spring Green, Wisconsin, among the thousands of automotive enthusiasts attending the kick-off party for the 2015 Hot Rod Power Tour. The 3M store at Ringbrothers.com is expected to launch in July 2015.

Betts Truck Parts & Service Adds Bee Line Laser Wheel Alignment to Service Portfolio

Betts Truck Parts & Service has announced the addition of Bee Line computer alignment to its service offering for heavy-duty vehicles. Bee Line’s computerized alignment systems utilize lasers, which are designed to provide more accurate alignment than manual or infrared sensors. Utilizing this system, Betts Truck Parts & Service can provide service customers with complete alignment of steer, drive and trailer axles. Bee Line laser alignment service is available at all five California service locations in Fontana, Fresno, Sacramento, Santa Fe Springs and San Leandro. All service locations for Betts Truck Parts & Service now have the service available for customers.

Jim Trent

PRW Hires National Sales Manager

PRW Industries Inc.—a manufacturer of high-performance engine components for hot rods and race cars—has hired Jim Trent to join the PRW team as our new national sales manager. Trent is a 20-plus-year veteran of the aftermarket in performance, traditional hard parts, tools and equipment. He has sold to and worked with most of the outlets within the SEMA, PWA, PRI and APAA accounts. In addition, he was involved not only with aftermarket products, but also serviced allied accounts in the medical, commercial and industrial markets.

Auto Enthusiast Day will feature drifting demonstrations by Team Nitto drivers Vaughn Gittin Jr., Odi Bakchis, Mike Whiddett and Tanner Foust.

Nitto Tire to Hold Third Annual Auto Enthusiast Day in Anaheim, California

Nitto Tire U.S.A. Inc. created the Auto Enthusiast Day event—a free car show designed to bring together every facet of the automotive world in one place. Now in its third year, Auto Enthusiast Day will include a car show for enthusiasts and car clubs to show off their modified and restored vehicles; a vendor midway featuring the hottest products in the automotive industry; drifting demonstrations by Team Nitto drivers Vaughn Gittin Jr., Odi Bakchis, Mike Whiddett and Tanner Foust; and raffle giveaways. New for 2015 will also feature various drivers from Nitto’s Ultra4 Off-Road motorsports team.

Auto Enthusiast Day will be held at Angel Stadium in Anaheim, California, August 1, from 11:00 a.m.–7:00 p.m. Admission is free. Vendor space is also free of charge for companies that want to show off their latest products, but space is limited and will be assigned on a first-come, first-served basis. Tickets for Auto Enthusiast Day are available online and interested vendors can reserve their spot by contacting bryan@formulad.com.

L–R: AAM vice president of purchasing and vendor relations John DeBalso and Ralph Accinno.

AAM Honors Ralph Accinno at Annual Meeting

Thanking him for his years of service and support, The AAM Group presented Ralph Accinno with a custom painting at a special dedication held during its recent annual membership meeting. Accinno, retiring founder of Racer’s Equipment Warehouse in Rhode Island, provided many years of leadership on AAM’s board of directors and served as an advocate for the group to affiliated vendors and other members.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Eckler Industries, Inc., located in Titusville, Florida, is hiring a strategic sourcing manager to oversee vendor relationships, develop and manage the company’s new-product development schedule, identify new-product opportunities and manage relationships with third-party manufacturing partners. The successful candidate will have a four-year degree, 5–10 years’ sourcing or purchasing experience and previous automotive industry experience.

• AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring a high-performance sales manager responsible for the general oversight, direction and guidance of all aspects and efforts related to the sales and marketing department. This position is also responsible for ensuring the overall success and achievement of established company sales targets. The successful candidate will have more than five years’ general sales experience and more than three years’ sales management experience. A thorough knowledge of the automotive aftermarket industry and high-technical knowledge of vehicles, engines and turbochargers are required.

• Bully Dog, located in American Falls, Idaho, is hiring a policy compliance officer responsible for maintaining MAP policy procedures and training employees on compliance. This position will also be responsible for monitoring dealers, warehouses and downstream retailers for MAP policy compliance and following legal protocol for customers violating MAP policy.

• SCT, located in Sanford, Florida, is hiring a software engineer to work with the software team to provide support on existing applications and create new features and applications as needed.

View more listings from SEMA's Automotive Classifieds listings.

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

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Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

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Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

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Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

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Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

Back to Top

Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

Back to Top

Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

Back to Top

Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

Back to Top

Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

Back to Top

Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

Back to Top

Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

Back to Top

Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

Back to Top

Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

Back to Top

Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

Back to Top

Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

Back to Top

Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

Back to Top

Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

Back to Top

Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

Back to Top

Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

Back to Top

Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

Back to Top

Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

Back to Top

Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

Back to Top

Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

Back to Top

Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

Back to Top

Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MRN's website.

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at jimg@SEMAdatacoop.org to sign up.

Visit www.sema.org/mrn to learn more about the MRN SDC Incentive program and start earning rewards today.

Back to Top

Visit HRIA's website

Connect with Hot Rodders at HRIA’s General Membership Meetings

The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July. These events give HRIA members the chance to connect with each other, meet the council leadership and learn more about industry developments. Included on the agenda for both meetings is the presentation of the HRIA Annual Report and a discussion about the state and direction of the hot-rod industry. Attendees will share and hear from other members about strategies for the future.

Council members and those interested in exploring group membership are invited to attend one of the following:

Thursday, July 9, 2015
3:30 p.m.–5:00 p.m.
18th Annual Goodguys PPG Nationals
Ohio Expo Center, Celeste Building
Columbus, Ohio
Visit www.good-guys.com for more information.
Register now.

Wednesday, August 5, 2015
3:30 p.m.–5:00 p.m.
NSRA National Street Rod Nationals
Louisville, Kentucky Fairgrounds
Visit www.nsra-usa.com for more information.
Register now.

For more information, contact Council Director Jim Skelly.

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Visit TORA's website.

	The TORA Media Preview is an opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters without sacrificing valuable floor time with buyers.

Maximize Your Media Preview Experience With These Tools

By Amanda Gubbins

The Light Truck Industry Alliance (TORA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the manufacturer participants is selected from the application pool by lottery to set up temporary exhibit space within the Media Center. Throughout the four-hour event, manufacturers can show samples and answer questions about their products.

Read more details about the TORA Media Preview held prior to the official opening of the 2014 SEMA Show.

The key to a successful experience is preparation, and knowing how to make the editors’ jobs easy. In order to help manufacturers maximize their experiences, TORA has gathered a few preparation materials from past events and webinars. These resources will help manufacturers be prepared for the media, and ultimately gain the best coverage possible. The following materials are especially helpful for companies that do not have a dedicated media-relations division, or that just want to sharpen their skills:

• “Getting Media Coverage at the SEMA Show” – webinar by Larry Edsall
• “Media Panel: How to Maximize Media Exposure” – panel from the 2014 Exhibitor Summit
• “How to Host a Successful SEMA Show Press Conference” – presentation from the 2012 Exhibitor Summit

Apply now for the 2015 TORA Media Preview event by June 30. For more information, contact Clayton Drescher at claytond@sema.org or 909-978-6696.

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Visit PRO's website.

Planning the Future of the Restyling and Accessory Industry

Leaders of the restyling and accessory world will converge in Detroit, June 18–19, 2015, to plan for the future. Join the Professional Restylers Organization (PRO) for its Long-Range Planning meeting and industry discussion. The Detroit Metro Airport Marriott will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.

Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns or if there is a need to identify markets for expansion, your business will benefit by being in the room when these, and other, topics are discussed.

The meeting is open to all employees of PRO-member companies, and those interested in joining PRO. Register now to be a part of the discussion. Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Contact Clayton Drescher at 909-978-6696 for more information.

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Visit YEN's website

	During last year's competition, Roger Peterson, founder and CEO of MG Research LLC, introduced a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers.

Let SEMA Help Launch Your Business

By Amanda Gubbins

Applications are now being accepted for the 2015 SEMA Launch Pad, Presented by YEN. The competition, now entering its third year, gives automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses.

Roger Peterson, founder and CEO of MG Research LLC, was a contestant in the 2014 competition. He and his concept—a mobile app that engages enthusiasts and collects useful market information for specialty-equipment manufacturers—made it all the way to the final stage of the competition, where he gave a live presentation to a panel of respected industry leaders during the SEMA Show in Las Vegas.

“As I look at the experience overall, I have to say that as a very, very young company, it did a tremendous amount of good for us in the sense that we went from being a concept, an untested idea, and we were forced to mature to our best capacity,” Peterson reflected. “We were forced to ripen as best that we could. It taught us about ourselves, our will, our desire to see this through, and it brought out the best in our team. It definitely brought out the best in me.”

Launch Pad applicants are evaluated based on their video submissions by a task force, which will select the top 10. The top five candidates are narrowed down via a Facebook voting campaign. These finalists will each pitch their business plan at the 2015 SEMA Show, where the judging panel will select the winner, who will receive a prize package designed to fuel the next steps of his or her business.

Peterson explained that each of the finalists gained a certain amount of validation, which made the experience valuable. For MG Research, the feedback and exposure was a catalyst for much of the growth the company has experienced over the past months.

“We no longer have to strain ourselves trying to make this vision visible to other people. It’s now plastered all over the SEMA website, and it’s represented well. It has taken us from being one of a million young companies trying to come out of the woodwork, to one of a few that actually has accomplished something. As we are moving along now to our funding activities, we are going to find out exactly what the strength of the SEMA Launch Pad experience is.”

The bottom line, according the Peterson?

“We were all winners in the sense that we all walked away with what we needed to go to the next stage [of business],” he said.

Applications are due July 3, 2015. Find out what Launch Pad can do for your business. For more information, and to fill out the application, visit www.sema.org/launch-pad. If you have questions, contact Bryan Harrison.

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