The Ride Guides from the SEMA Wheel & Tire Council contain comparisons of the effects of plus-sizing wheel and tire packages on factors such as ride comfort, road grip and steering response.

By Amanda Gubbins

SEMA’s Wheel and Tire Council (WTC) has released the first two installments of a series of Ride Guides, a set of sales tools for wheel and tire retailers. Each guide contains comparisons of the effects of plus sizing wheel and tire packages on factors like ride comfort, road grip and steering response. Volume 1, covering the 12th generation F-150 ('09–'14), includes easy-to-read technical data compiled by the Clemson University International Center for Automotive Research (CU-ICAR).

Guided by the data in the report, sales professionals can better assist customers in narrowing style and design preferences for their fullsize pickups based on performance characteristics. As customers see the comparisons for themselves in a graphical format with simplified explanations, they can be confident and informed in making a selection.

In addition to the F-150, which represents the fullsize pickup segment, a Ride Guide for the '14 Mazda3 is also available, representing the front-wheel drive compact sedan sector. Both manuals are available for free to all wheel and tire retailers.

To download copies of the WTC Ride Guide or learn more about the research, visit www.sema.org/ride-guide.

	The Ride Guides from the SEMA Wheel & Tire Council contain comparisons of the effects of plus-sizing wheel and tire packages on factors such as ride comfort, road grip and steering response.

By Amanda Gubbins

SEMA’s Wheel and Tire Council (WTC) has released the first two installments of a series of Ride Guides, a set of sales tools for wheel and tire retailers. Each guide contains comparisons of the effects of plus sizing wheel and tire packages on factors like ride comfort, road grip and steering response. Volume 1, covering the 12th generation F-150 ('09–'14), includes easy-to-read technical data compiled by the Clemson University International Center for Automotive Research (CU-ICAR).

Guided by the data in the report, sales professionals can better assist customers in narrowing style and design preferences for their fullsize pickups based on performance characteristics. As customers see the comparisons for themselves in a graphical format with simplified explanations, they can be confident and informed in making a selection.

In addition to the F-150, which represents the fullsize pickup segment, a Ride Guide for the '14 Mazda3 is also available, representing the front-wheel drive compact sedan sector. Both manuals are available for free to all wheel and tire retailers.

To download copies of the WTC Ride Guide or learn more about the research, visit www.sema.org/ride-guide.

	The Ride Guides from the SEMA Wheel & Tire Council contain comparisons of the effects of plus-sizing wheel and tire packages on factors such as ride comfort, road grip and steering response.

By Amanda Gubbins

SEMA’s Wheel and Tire Council (WTC) has released the first two installments of a series of Ride Guides, a set of sales tools for wheel and tire retailers. Each guide contains comparisons of the effects of plus sizing wheel and tire packages on factors like ride comfort, road grip and steering response. Volume 1, covering the 12th generation F-150 ('09–'14), includes easy-to-read technical data compiled by the Clemson University International Center for Automotive Research (CU-ICAR).

Guided by the data in the report, sales professionals can better assist customers in narrowing style and design preferences for their fullsize pickups based on performance characteristics. As customers see the comparisons for themselves in a graphical format with simplified explanations, they can be confident and informed in making a selection.

In addition to the F-150, which represents the fullsize pickup segment, a Ride Guide for the '14 Mazda3 is also available, representing the front-wheel drive compact sedan sector. Both manuals are available for free to all wheel and tire retailers.

To download copies of the WTC Ride Guide or learn more about the research, visit www.sema.org/ride-guide.

The last chance to nominate individuals and companies for SEMA’s Council & Network Awards is this Friday, August 7. For award criteria, additional information and nomination forms, visit www.sema.org/council-network-awards.

The awards, which are presented at council and network receptions and banquets during the 2015 SEMA Show, honor the individuals, companies and products that have proven themselves as leaders in their business segments. Any employee of a council-member company and all network members can nominate those who deserve recognition for their outstanding dedication and service to the industry.

The 2015 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. The SEMA Show is the premier automotive specialty products trade event in the world, annually drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers.

The last chance to nominate individuals and companies for SEMA’s Council & Network Awards is this Friday, August 7. For award criteria, additional information and nomination forms, visit www.sema.org/council-network-awards.

The awards, which are presented at council and network receptions and banquets during the 2015 SEMA Show, honor the individuals, companies and products that have proven themselves as leaders in their business segments. Any employee of a council-member company and all network members can nominate those who deserve recognition for their outstanding dedication and service to the industry.

The 2015 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. The SEMA Show is the premier automotive specialty products trade event in the world, annually drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers.

The last chance to nominate individuals and companies for SEMA’s Council & Network Awards is this Friday, August 7. For award criteria, additional information and nomination forms, visit www.sema.org/council-network-awards.

The awards, which are presented at council and network receptions and banquets during the 2015 SEMA Show, honor the individuals, companies and products that have proven themselves as leaders in their business segments. Any employee of a council-member company and all network members can nominate those who deserve recognition for their outstanding dedication and service to the industry.

The 2015 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. The SEMA Show is the premier automotive specialty products trade event in the world, annually drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Katzkin Automotive Leather is seeking a sales administrative analyst to interact with and support all departments (sales, marketing, management, customer service, production). Main responsibilities include collecting, summarizing and analyzing corporate and industry data; providing detailed project and administrative management of sales and marketing programs; acting as a conduit between field-sales organizations; and assisting senior management in the development and analysis of sales forecasts and budgets.    

• AAM Competition LLC is looking for a full-time general manager of operations to oversee the production, sales and service departments. The general manager of operations is responsible for the daily operations of the company, including ensuring that current program(s) are aligned for rapid growth, making sure goals are met, leading the production, service and sales teams, managing personnel, scheduling resources, project management and R&D.

• TMI Products is looking for a talented graphic designer who can produce eye-catching design work for print. The successful candidate will manage the company’s creative projects and sales flyers and assist in developing/updating the print catalogs. We insist on great work habits, a can-do attitude and dedication to customer service. TMI is in Corona, California. This is an in-house position. Local candidates only.

• advanced FLOW engineering inc. (aFe POWER ) is seeking a shipping and logistics manager to develop and implement a warehouse configuration based on corporate’s strategic forecast and customer expectations, incorporating logistics best practices with optimal efficiency and customer satisfaction. The shipping and logistics manager will oversee work flow for finished goods and shipping domestically and internationally; time-to-fill strategy for large stocking orders and single-box direct-to-end user, carrier-management processes, such as selection, qualification and performance evaluation; development of shipping and inventory control personnel, collaboration with internal departments to resolve transportation, logistics systems, import, export, or customer shipping issues; HazMat program and certifications and facilities management.

View more listings from SEMA's Automotive Classifieds listings.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Katzkin Automotive Leather is seeking a sales administrative analyst to interact with and support all departments (sales, marketing, management, customer service, production). Main responsibilities include collecting, summarizing and analyzing corporate and industry data; providing detailed project and administrative management of sales and marketing programs; acting as a conduit between field-sales organizations; and assisting senior management in the development and analysis of sales forecasts and budgets.    

• AAM Competition LLC is looking for a full-time general manager of operations to oversee the production, sales and service departments. The general manager of operations is responsible for the daily operations of the company, including ensuring that current program(s) are aligned for rapid growth, making sure goals are met, leading the production, service and sales teams, managing personnel, scheduling resources, project management and R&D.

• TMI Products is looking for a talented graphic designer who can produce eye-catching design work for print. The successful candidate will manage the company’s creative projects and sales flyers and assist in developing/updating the print catalogs. We insist on great work habits, a can-do attitude and dedication to customer service. TMI is in Corona, California. This is an in-house position. Local candidates only.

• advanced FLOW engineering inc. (aFe POWER ) is seeking a shipping and logistics manager to develop and implement a warehouse configuration based on corporate’s strategic forecast and customer expectations, incorporating logistics best practices with optimal efficiency and customer satisfaction. The shipping and logistics manager will oversee work flow for finished goods and shipping domestically and internationally; time-to-fill strategy for large stocking orders and single-box direct-to-end user, carrier-management processes, such as selection, qualification and performance evaluation; development of shipping and inventory control personnel, collaboration with internal departments to resolve transportation, logistics systems, import, export, or customer shipping issues; HazMat program and certifications and facilities management.

View more listings from SEMA's Automotive Classifieds listings.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Katzkin Automotive Leather is seeking a sales administrative analyst to interact with and support all departments (sales, marketing, management, customer service, production). Main responsibilities include collecting, summarizing and analyzing corporate and industry data; providing detailed project and administrative management of sales and marketing programs; acting as a conduit between field-sales organizations; and assisting senior management in the development and analysis of sales forecasts and budgets.    

• AAM Competition LLC is looking for a full-time general manager of operations to oversee the production, sales and service departments. The general manager of operations is responsible for the daily operations of the company, including ensuring that current program(s) are aligned for rapid growth, making sure goals are met, leading the production, service and sales teams, managing personnel, scheduling resources, project management and R&D.

• TMI Products is looking for a talented graphic designer who can produce eye-catching design work for print. The successful candidate will manage the company’s creative projects and sales flyers and assist in developing/updating the print catalogs. We insist on great work habits, a can-do attitude and dedication to customer service. TMI is in Corona, California. This is an in-house position. Local candidates only.

• advanced FLOW engineering inc. (aFe POWER ) is seeking a shipping and logistics manager to develop and implement a warehouse configuration based on corporate’s strategic forecast and customer expectations, incorporating logistics best practices with optimal efficiency and customer satisfaction. The shipping and logistics manager will oversee work flow for finished goods and shipping domestically and internationally; time-to-fill strategy for large stocking orders and single-box direct-to-end user, carrier-management processes, such as selection, qualification and performance evaluation; development of shipping and inventory control personnel, collaboration with internal departments to resolve transportation, logistics systems, import, export, or customer shipping issues; HazMat program and certifications and facilities management.

View more listings from SEMA's Automotive Classifieds listings.

By SEMA Washington, D.C., Staff

The U.S. House Energy & Commerce Committee passed legislation to allow manufacturers to meet warranty and labeling requirements for consumer products by providing warranty information online.

The Federal Trade Commission (FTC) rules are currently unclear on the manner in which companies must provide warranty information to consumers. The E-Warranty Act of 2015 (HR 3154) would provide businesses with the option of posting warranty information on their website rather than including it in the instructions that accompany their products. Companies providing online warranty information would still need to alert consumers about how to access their website either on the product, its packaging or in an accompanying manual. They would also be required to provide a non-Internet-based platform for individuals to access information about the warranty, such as a mailing address or phone number.    

While the FTC doesn’t require companies to provide consumers with a written warranty, those that do must comply with the agency’s rules. The U.S. Senate has already passed the E-Warranty bill which will help companies save money through electronic communications and allow consumers to access information online rather than having to save the paperwork or product packaging.

For additional information, contact Eric Snyder at erics@sema.org.