Exhibitors who submitted a Press Conference application should have received an e-mail confirmation that the application was received.

By Becca Butler

The Press Conference application deadline has passed and Show organizers have begun developing the official schedule. Exhibitors who submitted an application should have received an e-mail confirming that their application was received. Those who did not receive an email should contact Becca Butler at beccab@sema.org.

With the 2015 SEMA Show just three months away and several key deadlines approaching, exhibitors can stay on track by frequently checking the Deadlines Checklist. Also available are monthly checklists that contain key action items exhibitors should be taking care of each month. Read the July and August checklists.

For more information, exhibitors can visit the SEMA Show Exhibitor Manual or contact their account rep at sales@sema.org or 909-396-0289.

	Hotel rooms across the city are filling up quickly. Visit the Travel and Lodging page on www.SEMAShow.com to see the latest deals and book your room.

By Becca Butler

Buyers who have already secured their 2015 SEMA Show credentials and received a confirmation email will have their badges sent to them in the mail before the event takes place in November. But securing your credentials is just the first step to preparing for your trip to the SEMA Show. Here’s what’s next: 

• Secure your hotel: Hotel rooms across the city are filling up quickly, and SEMA Show attendees can get low rates by making their accommodations through Travel Planners, the official SEMA Show Housing Provider. Visit the Travel and Lodging page on www.SEMAShow.com to see the latest deals and book your room today!

• Plan to attend SEMA Ignited: Buyers are invited to attend SEMA Ignited, the official SEMA Show after-party, which is also open to consumers. Taking place in the Gold Lot on Friday night after the Show closes, the event will include hundreds of SEMA Show vehicles, drifting demonstrations, food, entertainment and more. SEMA Showgoers will get free access into SEMA Ignited with their Show credentials. For more information, visit www.semaignited.com.

• Select your education sessions: Seeing the hottest products, customized vehicles and networking with the industry are not the only benefits to attending the annual trade-only event. SEMA offers more than 50 free education seminars throughout the week to give attendees the tools and resources they need to help their businesses succeed. SEMA Show surveys indicate that nearly 90 percent of buyers who attend an education session at the SEMA Show find it valuable. Buyers can log on to their registration dashboard and select the sessions they would like to attend. More detailed information about topics and market-specific education tracks is available at www.SEMAShow.com/education.

• Get your New Products Breakfast tickets: The New Products Breakfast is a great event for buyers to get a glimpse at some of the best new products that will be on display prior to the Show opening. Taking place Tuesday, November 3, at 7:45 a.m., in the Westgate Hotel's Paradise Event Center, the breakfast is free for buyers and allows them to network with the industry and see the winners of the 2015 SEMA Best New Product Awards. Tickets can be secured on your registration dashboard at www.SEMAShow.com/register.

• Create your SEMA Show exhibitor list: According to SEMA research, nearly 75 percent of buyers come to the Show with an agenda of companies to see. With more than 2,000 exhibiting companies, having a plan prior to the Show can be beneficial in making sure you accomplish your goals during the week. Learn about exhibitors, what they’ll be debuting and where they’ll be located on the SEMA Show Floorplan, the Online Media Center, or the SEMA Show Directory. Tip: create your list and organize by booth number so you can group exhibitors by hall and avoid backtracking in the Convention Center.

To learn more about the tools and resources available to buyers, visit www.SEMAShow.com.

	Hotel rooms across the city are filling up quickly. Visit the Travel and Lodging page on www.SEMAShow.com to see the latest deals and book your room.

By Becca Butler

Buyers who have already secured their 2015 SEMA Show credentials and received a confirmation email will have their badges sent to them in the mail before the event takes place in November. But securing your credentials is just the first step to preparing for your trip to the SEMA Show. Here’s what’s next: 

• Secure your hotel: Hotel rooms across the city are filling up quickly, and SEMA Show attendees can get low rates by making their accommodations through Travel Planners, the official SEMA Show Housing Provider. Visit the Travel and Lodging page on www.SEMAShow.com to see the latest deals and book your room today!

• Plan to attend SEMA Ignited: Buyers are invited to attend SEMA Ignited, the official SEMA Show after-party, which is also open to consumers. Taking place in the Gold Lot on Friday night after the Show closes, the event will include hundreds of SEMA Show vehicles, drifting demonstrations, food, entertainment and more. SEMA Showgoers will get free access into SEMA Ignited with their Show credentials. For more information, visit www.semaignited.com.

• Select your education sessions: Seeing the hottest products, customized vehicles and networking with the industry are not the only benefits to attending the annual trade-only event. SEMA offers more than 50 free education seminars throughout the week to give attendees the tools and resources they need to help their businesses succeed. SEMA Show surveys indicate that nearly 90 percent of buyers who attend an education session at the SEMA Show find it valuable. Buyers can log on to their registration dashboard and select the sessions they would like to attend. More detailed information about topics and market-specific education tracks is available at www.SEMAShow.com/education.

• Get your New Products Breakfast tickets: The New Products Breakfast is a great event for buyers to get a glimpse at some of the best new products that will be on display prior to the Show opening. Taking place Tuesday, November 3, at 7:45 a.m., in the Westgate Hotel's Paradise Event Center, the breakfast is free for buyers and allows them to network with the industry and see the winners of the 2015 SEMA Best New Product Awards. Tickets can be secured on your registration dashboard at www.SEMAShow.com/register.

• Create your SEMA Show exhibitor list: According to SEMA research, nearly 75 percent of buyers come to the Show with an agenda of companies to see. With more than 2,000 exhibiting companies, having a plan prior to the Show can be beneficial in making sure you accomplish your goals during the week. Learn about exhibitors, what they’ll be debuting and where they’ll be located on the SEMA Show Floorplan, the Online Media Center, or the SEMA Show Directory. Tip: create your list and organize by booth number so you can group exhibitors by hall and avoid backtracking in the Convention Center.

To learn more about the tools and resources available to buyers, visit www.SEMAShow.com.

By Becca Butler

One of the biggest mistakes SEMA Show exhibitors can make is not leveraging the free marketing opportunities available exclusively to exhibiting companies. In order to maximize your time at the Show and get the greatest return on your investment, here are 10 can’t-miss marketing freebies.

Three of the top 10 are listed below. For a complete rundown of all 10 marketing freebies for exhibitors, watch the video presentation from this year’s SEMA Show Exhibitor Summit.

1. New Products Showcase

The New Products Showcase is extremely valuable for participating exhibitors and can be directly correlated to the success you have while at the Show. The first product entry is free and will include a professional photograph that is posted on www.semaphotos.com, the SEMA Show mobile app and promoted in SEMA publications. Entered products might also be eligible to win a SEMA New Product Award given to the top product in the different Showcase categories. Exhibitors who do not have a new product may enter a product in the Featured Product category. Buyers and media who visit the Showcase area are issued scanners to select the products that interest them the most. Once the scanner is returned, the buyer will receive more information on the product and its booth number, and exhibitors will receive information on that buyer.

2. Directory Listing

Exhibitors who spend time updating their Show directory listing have a better chance of reaching more buyers. This 60-word company description is included in the directory that is mailed to over 18,000 buyers prior to the Show, and it feeds into www.SEMAShow.com, the SEMA Show Daily, and more. Exhibitors are encouraged to avoid talking about being the "best" and adding a marketing spin on their words. Buyers are more attracted to details about your company, what you manufacture, and what makes your product stand out. The Show directory listing free for exhibitors and something that can truly benefit them at the Show.

3. SEMA Ignited

Serving as the culmination of the SEMA Show, SEMA Ignited is the official after-party open to consumers. Exhibitors can participate in Ignited by having a feature or booth vehicle on display for free. Vehicles will exit the Las Vegas Convention Center in the SEMA Cruise on Friday, November 6 and parade across the street to the Gold Lot where SEMA Ignited will be held. Participating exhibitors will be able to use their vehicle as their acting booth space. There will be other displays and booths available for purchase.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Exhibit space is still available at www.SEMAShow.com/buyabooth.

By Becca Butler

One of the biggest mistakes SEMA Show exhibitors can make is not leveraging the free marketing opportunities available exclusively to exhibiting companies. In order to maximize your time at the Show and get the greatest return on your investment, here are 10 can’t-miss marketing freebies.

Three of the top 10 are listed below. For a complete rundown of all 10 marketing freebies for exhibitors, watch the video presentation from this year’s SEMA Show Exhibitor Summit.

1. New Products Showcase

The New Products Showcase is extremely valuable for participating exhibitors and can be directly correlated to the success you have while at the Show. The first product entry is free and will include a professional photograph that is posted on www.semaphotos.com, the SEMA Show mobile app and promoted in SEMA publications. Entered products might also be eligible to win a SEMA New Product Award given to the top product in the different Showcase categories. Exhibitors who do not have a new product may enter a product in the Featured Product category. Buyers and media who visit the Showcase area are issued scanners to select the products that interest them the most. Once the scanner is returned, the buyer will receive more information on the product and its booth number, and exhibitors will receive information on that buyer.

2. Directory Listing

Exhibitors who spend time updating their Show directory listing have a better chance of reaching more buyers. This 60-word company description is included in the directory that is mailed to over 18,000 buyers prior to the Show, and it feeds into www.SEMAShow.com, the SEMA Show Daily, and more. Exhibitors are encouraged to avoid talking about being the "best" and adding a marketing spin on their words. Buyers are more attracted to details about your company, what you manufacture, and what makes your product stand out. The Show directory listing free for exhibitors and something that can truly benefit them at the Show.

3. SEMA Ignited

Serving as the culmination of the SEMA Show, SEMA Ignited is the official after-party open to consumers. Exhibitors can participate in Ignited by having a feature or booth vehicle on display for free. Vehicles will exit the Las Vegas Convention Center in the SEMA Cruise on Friday, November 6 and parade across the street to the Gold Lot where SEMA Ignited will be held. Participating exhibitors will be able to use their vehicle as their acting booth space. There will be other displays and booths available for purchase.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Exhibit space is still available at www.SEMAShow.com/buyabooth.

	Featuring a reception, dinner and entertainment, the SEMA Industry Awards Banquet is just one of the special events that takes place at the SEMA Show.

By Becca Butler

With just three months left until the 2015 SEMA Show, exhibitor deadlines are fast approaching, and many companies have already kicked their Show plans into high gear. Here are some key things to check off your list this month:

AUGUST 2015

• Update your Show Directory listing: For many buyers, your company description is the only thing they will read to determine if they will visit your booth. In addition to appearing in the printed Show Directory, your company listing will appear in the online version and the mobile app. Your listing is limited to 60 words, so be sure to take advantage of the entire listing and choose your words wisely. Updates are posted to the website immediately, but to ensure that your edits are included in the printed materials, submit your changes on or before August 28. Exhibitors should be receiving an email in early August with special instructions on how to update their Show Directory listing. If you do not receive this email, contact Brendan Gillespie at brendang@sema.org.

• Order special event tickets, including banquet tickets: The Internet and email have made it easy for companies to conduct business without the need to travel. However, personal face-to-face communication remains essential to a strong, productive business partnership. As the premier automotive trade gathering in the world, the SEMA Show is the best place to connect with others in the automotive specialty-equipment industry. There are many special events where exhibitors can connect with others in a social setting. And while exhibitors may obtain free tickets to some of these events, tickets are limited and must be confirmed at www.SEMAShow.com/special-events.

• Determine how you’re getting your materials to the SEMA Show: If your booth materials are ready to be delivered to the SEMA Show in advance,  you may want to consider shipping the items to the Freeman Warehouse. The Freeman Warehouse will begin accepting materials on September 24, up until October 21. After that date, materials can be sent to the Las Vegas Convention Center (LVCC) Marshalling Yard (October 29–November 2), or driven in an employee-driven car, truck, van or trailer to the LVCC on set-up days (October 31–November 2). Shipping in advance to the Freeman Warehouse is the best option if you want to set up your booth by your target time, but it means that you’ll need to start planning now to make sure your materials are ready to ship within the stated dates. For more information, check the Freight Target Dates and Times form or contact your account rep. Scheduled target times are available in the Exhibitor Services Manual.

• Submit your product training session application: Many buyers benefit from seeing the technical application of products via a demonstration. In fact, buyers are more influenced to purchase from an exhibitor after seeing their products in action. Exhibitors may host a product training session during the SEMA Show by filling out an application here. Your session will be promoted on the website, on-site signage and, if the application is received by August 21, in the Show Directory schedule of events.

• Submit your celebrity appearance listing: Having a celebrity appearance in your booth is an additional way to drive more traffic to your exhibit space. Be included on the official celebrity appearance schedule by filling out an application here. The earlier you submit your application, the better. The official schedule will be promoted beginning in early September. Don’t miss the opportunity to have your celebrity appearance promoted in SEMA eNews, SEMA News, the SEMA Show Daily and at www.SEMAShow.com.

Are you on track? Make sure you keep up to date with the deadlines checklist and check back for next month’s list. View July’s exhibitor checklist here. For more information about the tools and resources available to help exhibitors get the greatest ROI, contact an account rep at sales@sema.org or 909-396-0289.

	Featuring a reception, dinner and entertainment, the SEMA Industry Awards Banquet is just one of the special events that takes place at the SEMA Show.

By Becca Butler

With just three months left until the 2015 SEMA Show, exhibitor deadlines are fast approaching, and many companies have already kicked their Show plans into high gear. Here are some key things to check off your list this month:

AUGUST 2015

• Update your Show Directory listing: For many buyers, your company description is the only thing they will read to determine if they will visit your booth. In addition to appearing in the printed Show Directory, your company listing will appear in the online version and the mobile app. Your listing is limited to 60 words, so be sure to take advantage of the entire listing and choose your words wisely. Updates are posted to the website immediately, but to ensure that your edits are included in the printed materials, submit your changes on or before August 28. Exhibitors should be receiving an email in early August with special instructions on how to update their Show Directory listing. If you do not receive this email, contact Brendan Gillespie at brendang@sema.org.

• Order special event tickets, including banquet tickets: The Internet and email have made it easy for companies to conduct business without the need to travel. However, personal face-to-face communication remains essential to a strong, productive business partnership. As the premier automotive trade gathering in the world, the SEMA Show is the best place to connect with others in the automotive specialty-equipment industry. There are many special events where exhibitors can connect with others in a social setting. And while exhibitors may obtain free tickets to some of these events, tickets are limited and must be confirmed at www.SEMAShow.com/special-events.

• Determine how you’re getting your materials to the SEMA Show: If your booth materials are ready to be delivered to the SEMA Show in advance,  you may want to consider shipping the items to the Freeman Warehouse. The Freeman Warehouse will begin accepting materials on September 24, up until October 21. After that date, materials can be sent to the Las Vegas Convention Center (LVCC) Marshalling Yard (October 29–November 2), or driven in an employee-driven car, truck, van or trailer to the LVCC on set-up days (October 31–November 2). Shipping in advance to the Freeman Warehouse is the best option if you want to set up your booth by your target time, but it means that you’ll need to start planning now to make sure your materials are ready to ship within the stated dates. For more information, check the Freight Target Dates and Times form or contact your account rep. Scheduled target times are available in the Exhibitor Services Manual.

• Submit your product training session application: Many buyers benefit from seeing the technical application of products via a demonstration. In fact, buyers are more influenced to purchase from an exhibitor after seeing their products in action. Exhibitors may host a product training session during the SEMA Show by filling out an application here. Your session will be promoted on the website, on-site signage and, if the application is received by August 21, in the Show Directory schedule of events.

• Submit your celebrity appearance listing: Having a celebrity appearance in your booth is an additional way to drive more traffic to your exhibit space. Be included on the official celebrity appearance schedule by filling out an application here. The earlier you submit your application, the better. The official schedule will be promoted beginning in early September. Don’t miss the opportunity to have your celebrity appearance promoted in SEMA eNews, SEMA News, the SEMA Show Daily and at www.SEMAShow.com.

Are you on track? Make sure you keep up to date with the deadlines checklist and check back for next month’s list. View July’s exhibitor checklist here. For more information about the tools and resources available to help exhibitors get the greatest ROI, contact an account rep at sales@sema.org or 909-396-0289.

To participate in the list of exhibitors offering products to builders, access the Products for Project-Vehicle Builders form located in the SEMA Show Exhibitor Manual.

By Jason Catullo

Exhibitors of the 2015 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the list below. New submissions will appear in SEMA eNews when available, and the information and product offers are provided by this year’s confirmed exhibitors. Builders interested in obtaining a product can contact the exhibitor directly.

With all project vehicles required to be supported by a current 2015 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Participation in the list does not guarantee product placement at the 2015 SEMA Show.

Exhibitors: To participate in the list, access the Products for Project-Vehicle Builders form located in the SEMA Show Exhibitor Manual. Once submitted, the listing will appear in the next available issue of eNews.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list.

The list is open to exhibitors of the 2015 SEMA Show only. For questions or additional information, contact Jason Catullo at jasonc@sema.org.

All submissions are listed on SEMAShow.com.

Latest Submissions

Engine Components/Accessories

Hypertech: Power programmers. Contact: Jason R. Sakurai, roadhousemarketing@icloud.com; 828-260-2324 Website: www.hypertech.com.

Exterior Components/Accessories

Fesler: Taillights for several musclecar applications. Also offering cleaning products. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

Reflexxion Automotive Products LLC: ’14-’15 Chevrolet Silverado 1500 aluminum cowl induction hood. Contact: Angii Kingsley, angiik@reflexxion.com; 901-332-6263. Website: www.reflexxion.com.

SlideZilla: Jeep Wrangler JK Heavy Duty Tailgate Hinge, JK Side/Rear Mounts. Other JK accessories. Contact: Ryan Wertz, ryan.wertz@morryde.com, 574-276-6283. Website: www.morryde.com.  

Interior Components/Accessories

Alea Leather: Custom leather interiors. Contact: Alicia Driggers, alicia@alealeather.com; 248-486-0300. Website: www.alealeather.com.

Fesler: Door panels for 1967-69 Camaro, 1970-72 Chevelle and 67-72 C-10 trucks. We also have a complete line of billet parts. Also offering cleaning products. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

Suspension/Brake Components

BDS Suspension/Zone OffRoad/JKS: Zone Offroad is offering suspension lift, body lift, leveling kits, combo kits and accessories for popular Ford, Chevy, Dodge, Toyota, and Jeep vehicles. Contact: Kent Wyatt, kwyatt@sporttruckusainc.com, 888-998-9663. Website: http://zoneoffroad.com.

BDS Suspension/Zone OffRoad/JKS: Offering 2.5'' and 3.5'' Jspec Suspension Systems for Jeep JK. In addition JKS has several components available for SEMA builders including ACOS, control arms, track bars, and more. Contact: Kent Wyatt, kwyatt@sporttruckusainc.com, 888-998-9663. Website: www.jksmfg.com.

BDS Suspension/Zone OffRoad/JKS: BDS manufacturers top quality suspension lift systems backed by a hardcore lifetime warranty. IFS and solid axle, coil and Fox coilover systems are available for Ford, GM, Ram, Toyota, & Jeep vehicles. Kent Wyatt, kwyatt@sporttruckusainc.com, 888-998-9663. Website: bds-suspension.com.

Fesler: Cleaning products. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

Hypertech: Speedometer calibrators. Contact: Jason R. Sakurai, roadhousemarketing@icloud.com; 828-260-2324 Website: www.hypertech.com.

Other Products/Services

Fesler: We have a full line of detail products, if you are interested in using them at the show please let us know. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

SlideZilla: SlideZilla elevated and in-bed sliding trays. Contact: Ryan Wertz, ryan.wertz@morryde.com, 574-276-6283. Website: www.morryde.com.

All Submissions Listed on SEMAShow.com

To participate in the list of exhibitors offering products to builders, access the Products for Project-Vehicle Builders form located in the SEMA Show Exhibitor Manual.

By Jason Catullo

Exhibitors of the 2015 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the list below. New submissions will appear in SEMA eNews when available, and the information and product offers are provided by this year’s confirmed exhibitors. Builders interested in obtaining a product can contact the exhibitor directly.

With all project vehicles required to be supported by a current 2015 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Participation in the list does not guarantee product placement at the 2015 SEMA Show.

Exhibitors: To participate in the list, access the Products for Project-Vehicle Builders form located in the SEMA Show Exhibitor Manual. Once submitted, the listing will appear in the next available issue of eNews.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list.

The list is open to exhibitors of the 2015 SEMA Show only. For questions or additional information, contact Jason Catullo at jasonc@sema.org.

All submissions are listed on SEMAShow.com.

Latest Submissions

Engine Components/Accessories

Hypertech: Power programmers. Contact: Jason R. Sakurai, roadhousemarketing@icloud.com; 828-260-2324 Website: www.hypertech.com.

Exterior Components/Accessories

Fesler: Taillights for several musclecar applications. Also offering cleaning products. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

Reflexxion Automotive Products LLC: ’14-’15 Chevrolet Silverado 1500 aluminum cowl induction hood. Contact: Angii Kingsley, angiik@reflexxion.com; 901-332-6263. Website: www.reflexxion.com.

SlideZilla: Jeep Wrangler JK Heavy Duty Tailgate Hinge, JK Side/Rear Mounts. Other JK accessories. Contact: Ryan Wertz, ryan.wertz@morryde.com, 574-276-6283. Website: www.morryde.com.  

Interior Components/Accessories

Alea Leather: Custom leather interiors. Contact: Alicia Driggers, alicia@alealeather.com; 248-486-0300. Website: www.alealeather.com.

Fesler: Door panels for 1967-69 Camaro, 1970-72 Chevelle and 67-72 C-10 trucks. We also have a complete line of billet parts. Also offering cleaning products. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

Suspension/Brake Components

BDS Suspension/Zone OffRoad/JKS: Zone Offroad is offering suspension lift, body lift, leveling kits, combo kits and accessories for popular Ford, Chevy, Dodge, Toyota, and Jeep vehicles. Contact: Kent Wyatt, kwyatt@sporttruckusainc.com, 888-998-9663. Website: http://zoneoffroad.com.

BDS Suspension/Zone OffRoad/JKS: Offering 2.5'' and 3.5'' Jspec Suspension Systems for Jeep JK. In addition JKS has several components available for SEMA builders including ACOS, control arms, track bars, and more. Contact: Kent Wyatt, kwyatt@sporttruckusainc.com, 888-998-9663. Website: www.jksmfg.com.

BDS Suspension/Zone OffRoad/JKS: BDS manufacturers top quality suspension lift systems backed by a hardcore lifetime warranty. IFS and solid axle, coil and Fox coilover systems are available for Ford, GM, Ram, Toyota, & Jeep vehicles. Kent Wyatt, kwyatt@sporttruckusainc.com, 888-998-9663. Website: bds-suspension.com.

Fesler: Cleaning products. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

Hypertech: Speedometer calibrators. Contact: Jason R. Sakurai, roadhousemarketing@icloud.com; 828-260-2324 Website: www.hypertech.com.

Other Products/Services

Fesler: We have a full line of detail products, if you are interested in using them at the show please let us know. Contact: Chris Fesler, chris@feslerbuilt.com; 480-748-2000. Website: www.feslerbuilt.com.

SlideZilla: SlideZilla elevated and in-bed sliding trays. Contact: Ryan Wertz, ryan.wertz@morryde.com, 574-276-6283. Website: www.morryde.com.

All Submissions Listed on SEMAShow.com

	Feature Vehicle Applications are submitted by exhibitors prior to the SEMA Show. Badges for feature vehicle drivers/owners are distributed onsite.

By Becca Butler

Exhibitor badges for booth personnel at the 2015 SEMA Show are available at www.SEMAShow.com/register. Each exhibiting company is given a complimentary allotment based on their booth size and additional badges may be purchased for $25.

Badges must be secured by the individual designated as the exhibitor’s key contact, and are to be used only for company staff and booth personnel, including translators, celebrities, models and booth vehicle builders. Other badge types are available for the following groups and should not be registered as exhibitors:

• Exhibitor-Appointed Contractors (EAC). Third-party contractors providing services to exhibitors are required to fill out the Exhibitor-Appointed Contractor Agreement, where they will be asked to provide proof of insurance. This includes, but is not limited to: an installation company, exhibit builder, sound and lighting company, production company, model or hostess service, florist, computer rental or detailer. Learn more through the Exhibitor Appointed Contractor Rules.

• Feature Vehicle Owners. While Feature Vehicle Applications are submitted by exhibitors prior to the SEMA Show, badges for feature vehicle drivers are distributed onsite. At the SEMA Show, feature vehicle owners will check in their vehicle before going to registration, where they can purchase up to two badges at $25 each.

• Contest Winners. Exhibitors who host a contest that results in attendance to the SEMA Show must register their contest and adhere to the promotion rules listed in the application. Winner’s badges must then be secured through Show Management as noted on the Promotion Contest Application.  

• Advertising/Marketing Contractors. Outside advertising/marketing consultants or agencies must apply for credentials using the “Attendee” link at www.SEMAShow.com/register. Applicants may be required to provide proof of industry affiliation and an established partnership with one or more exhibiting companies. Credentials will allow applicants to represent their exhibiting clients at the Show, and are not to be used to solicit new business.

Show Management makes active efforts to screen all registration applicants in order to provide the industry with the best possible environment to connect buyers and sellers, while still keeping the process simple for qualified individuals. Those caught misrepresenting themselves or assisting in falsifying information run the risk of being banned from the Show.

For questions and information regarding who does and does not qualify to receive exhibitor badges, contact Customer Service at 866-229-3687. Exhibit space is still available at www.SEMAShow.com/buyabooth.