By Della Domingo

Reporters and journalists are invited to attend the MPG (Motor Press Guild) August Luncheon, being held at the SEMA Garage on Tuesday, August 25, 11:00 a.m.–2:00 p.m. The event will include a tour of the newly renovated SEMA Garage, where manufacturers have affordable and easy access to yet-to-be-released new vehicles, high-tech scanning and printing tools, dyno and emissions lab, professional-quality photo studio and more.
 
SEMA CEO Chris Kersting will share news and insights on the automotive specialty-equipment industry and highlight what to expect at the upcoming SEMA Show in November.
 
Time: 11:00 a.m.–2:00 p.m.
Date: Tuesday, August 25
Location: SEMA Headquarters
1575 S. Valley Vista Dr., Diamond Bar, CA 91765

Details: contact Della Domingo, 909-978-6723, dellad@sema.org or visit www.motorpressguild.org/event/august-mpg-luncheon-at-sema-garage.

By Della Domingo

Reporters and journalists are invited to attend the MPG (Motor Press Guild) August Luncheon, being held at the SEMA Garage on Tuesday, August 25, 11:00 a.m.–2:00 p.m. The event will include a tour of the newly renovated SEMA Garage, where manufacturers have affordable and easy access to yet-to-be-released new vehicles, high-tech scanning and printing tools, dyno and emissions lab, professional-quality photo studio and more.
 
SEMA CEO Chris Kersting will share news and insights on the automotive specialty-equipment industry and highlight what to expect at the upcoming SEMA Show in November.
 
Time: 11:00 a.m.–2:00 p.m.
Date: Tuesday, August 25
Location: SEMA Headquarters
1575 S. Valley Vista Dr., Diamond Bar, CA 91765

Details: contact Della Domingo, 909-978-6723, dellad@sema.org or visit www.motorpressguild.org/event/august-mpg-luncheon-at-sema-garage.

	“Darth Car” is a fully operational version of the Star Wars-themed Hot Wheels car based on a C5 Corvette.

By Monika Earle

SEMA members and guests at the Performance Warehouse Association (PWA) Conference Kick-Off event will be able to get up close and have their photos taken with the “Darth Car,” a fullsize, fully operational version of the Star Wars-themed Hot Wheels car based on a C5 Corvette.

The vehicle, which has been road-tested at speeds up to an 80-mph cruise, has just been confirmed for the August 30 event taking place at the SEMA Garage in Diamond Bar, California. All SEMA members are invited to attend, where they will be able to have their photo taken with the vehicle in the newly renovated SEMA Garage. Featuring a fully loaded photo studio with an infinity wall large enough to fit a vehicle, the SEMA Garage also includes a brand-new emissions lab with cutting-edge equipment, new FARO 3D scanner and Stratasys 450 3D printer, state-of-the-art training center and more.

The SEMA Garage emissions lab will be unveiled for the first time during a ribbon-cutting ceremony at the PWA Conference Kick-Off on Sunday, August 30. All SEMA members are invited to attend, where they will be able to tour the facility, see all the equipment in action, and have their photos taken with the Darth Car.

To attend, visit www.sema.org/pwa-reception or contact Rachael Salazar at 909-978-6728.
 

	“Darth Car” is a fully operational version of the Star Wars-themed Hot Wheels car based on a C5 Corvette.

By Monika Earle

SEMA members and guests at the Performance Warehouse Association (PWA) Conference Kick-Off event will be able to get up close and have their photos taken with the “Darth Car,” a fullsize, fully operational version of the Star Wars-themed Hot Wheels car based on a C5 Corvette.

The vehicle, which has been road-tested at speeds up to an 80-mph cruise, has just been confirmed for the August 30 event taking place at the SEMA Garage in Diamond Bar, California. All SEMA members are invited to attend, where they will be able to have their photo taken with the vehicle in the newly renovated SEMA Garage. Featuring a fully loaded photo studio with an infinity wall large enough to fit a vehicle, the SEMA Garage also includes a brand-new emissions lab with cutting-edge equipment, new FARO 3D scanner and Stratasys 450 3D printer, state-of-the-art training center and more.

The SEMA Garage emissions lab will be unveiled for the first time during a ribbon-cutting ceremony at the PWA Conference Kick-Off on Sunday, August 30. All SEMA members are invited to attend, where they will be able to tour the facility, see all the equipment in action, and have their photos taken with the Darth Car.

To attend, visit www.sema.org/pwa-reception or contact Rachael Salazar at 909-978-6728.
 

By Michael Hart

	Joanne Lipman

You can start on Monday morning, November 2, with a writer and former deputy managing editor at The Wall Street Journal, who will offer a “Communication Roadmap for Men and Women.” As a journalist, Joanne Lipman set out to learn about how men and women relate in the workplace. She discovered that, while there are plenty of career-advice books for women, there’s not too much advice out there for the men who work with them and don’t always understand their female counterparts.

Gene Marks

Nevertheless, Lipman eventually found many companies where the men and women did work well together—and she’s ready to tell you how your company can become one of them.

Later in the day, Gene Marks, an expert on dealing with changes in the economy, will discuss “The Next 2 Years: Your People.” Marks knows that the business world moves quickly and turning that reality into an opportunity will depend on whether you have the right employees with you. Every day, there are new issues and challenges in managing people. In his talk, Marks will tell you what you need to do to hire and keep the best people available—not in the distant future, but over the next two years, which he says may be the most important time in the life of your company.

	Bridget Brennan

Then on Wednesday, during Keynote & Coffee, the SEMA Show’s popular series in which thought leaders in business and industry help you get an early start on your day with stimulating perspectives, Bridget Brennan, CEO of the Female Factor, will clue you in on the tremendous buying power held by Millennial women.

As women born between 1980 and 2000 begin to take their place in society, they are making a tremendous number of buying decisions, all with a perspective influenced by social media and technology that older women consumers never had. How do you reach this new target audience? Brennan will tell you.

View a complete list of SEMA Show Education sessions available.

By Michael Hart

	Joanne Lipman

You can start on Monday morning, November 2, with a writer and former deputy managing editor at The Wall Street Journal, who will offer a “Communication Roadmap for Men and Women.” As a journalist, Joanne Lipman set out to learn about how men and women relate in the workplace. She discovered that, while there are plenty of career-advice books for women, there’s not too much advice out there for the men who work with them and don’t always understand their female counterparts.

Gene Marks

Nevertheless, Lipman eventually found many companies where the men and women did work well together—and she’s ready to tell you how your company can become one of them.

Later in the day, Gene Marks, an expert on dealing with changes in the economy, will discuss “The Next 2 Years: Your People.” Marks knows that the business world moves quickly and turning that reality into an opportunity will depend on whether you have the right employees with you. Every day, there are new issues and challenges in managing people. In his talk, Marks will tell you what you need to do to hire and keep the best people available—not in the distant future, but over the next two years, which he says may be the most important time in the life of your company.

	Bridget Brennan

Then on Wednesday, during Keynote & Coffee, the SEMA Show’s popular series in which thought leaders in business and industry help you get an early start on your day with stimulating perspectives, Bridget Brennan, CEO of the Female Factor, will clue you in on the tremendous buying power held by Millennial women.

As women born between 1980 and 2000 begin to take their place in society, they are making a tremendous number of buying decisions, all with a perspective influenced by social media and technology that older women consumers never had. How do you reach this new target audience? Brennan will tell you.

View a complete list of SEMA Show Education sessions available.

By Michael Hart

	Joanne Lipman

You can start on Monday morning, November 2, with a writer and former deputy managing editor at The Wall Street Journal, who will offer a “Communication Roadmap for Men and Women.” As a journalist, Joanne Lipman set out to learn about how men and women relate in the workplace. She discovered that, while there are plenty of career-advice books for women, there’s not too much advice out there for the men who work with them and don’t always understand their female counterparts.

Gene Marks

Nevertheless, Lipman eventually found many companies where the men and women did work well together—and she’s ready to tell you how your company can become one of them.

Later in the day, Gene Marks, an expert on dealing with changes in the economy, will discuss “The Next 2 Years: Your People.” Marks knows that the business world moves quickly and turning that reality into an opportunity will depend on whether you have the right employees with you. Every day, there are new issues and challenges in managing people. In his talk, Marks will tell you what you need to do to hire and keep the best people available—not in the distant future, but over the next two years, which he says may be the most important time in the life of your company.

	Bridget Brennan

Then on Wednesday, during Keynote & Coffee, the SEMA Show’s popular series in which thought leaders in business and industry help you get an early start on your day with stimulating perspectives, Bridget Brennan, CEO of the Female Factor, will clue you in on the tremendous buying power held by Millennial women.

As women born between 1980 and 2000 begin to take their place in society, they are making a tremendous number of buying decisions, all with a perspective influenced by social media and technology that older women consumers never had. How do you reach this new target audience? Brennan will tell you.

View a complete list of SEMA Show Education sessions available.