By Michael Hart

	A SEMA Show panel discussion of some of the industry’s most famous and successful hot-rod builders will include: Bobby Alloway, Alloway’s Hot Rod Shop; Mike and Jim Ring, Ringbrothers; Troy Trepanier, Rad Rides by Troy; Alan Johnson, Johnson’s Hot Rod Shop; and Pete Chapouris, SO-CAL Speed Shop.

If you’re starting your career as a builder, or even just thinking about it, you can’t miss Thursday morning’s session on “Building Tomorrow’s Hot Rod” at the SEMA Show.

Rick Love of Vintage Air will lead a panel discussion with some of the industry’s most famous and successful builders.

“These are six of the premier builders in the industry today,” Love said. “Every award you can win is represented in that group.”

Joining Love on the panel will be:

• Bobby Alloway, Alloway’s Hot Rod Shop
• Mike and Jim Ring, Ringbrothers
• Troy Trepanier, Rad Rides by Troy
• Alan Johnson, Johnson’s Hot Rod Shop
• Pete Chapouris, SO-CAL Speed Shop

Love said the traditional hot-rod and street-machine segment of the industry is undergoing something of a revival today.

“So this is an opportunity for a young person starting out in his shop, or a young builder, or just somebody who aspires to be a builder to hear from the best in the business,” he said.

Love said he will begin by asking all the panelists how they got started, what’s the best advice anybody ever gave them and what’s the best advice they have for any ambitious builder today before opening the discussion for questions from what is sure to be a standing-room-only crowd.

There should be some interesting anecdotes too.

“It’s going to be an entertaining session,” Love said. “I’ve been with this bunch of guys before, so I know there’ll be some pretty good banter among them.”

Not only is the panel diverse in terms of geography—with builders from Southern California all the way to Alabama and Chicago—it also represents the wide range of styles in hot-rod building today.

“There’s nobody that builds a more traditional hot rod than a Bobby Alloway or a Pete Chapouris,” Love said.

But you’ve also got somebody like Trepanier, who is famous for his Bonneville street liners.

“You just have a whole lot of segments of the hot-rod industry represented in that bunch of guys,” Love said.

Register now to attend this session. View a complete list of SEMA Show education sessions available.

By Michael Hart

	A SEMA Show panel discussion of some of the industry’s most famous and successful hot-rod builders will include: Bobby Alloway, Alloway’s Hot Rod Shop; Mike and Jim Ring, Ringbrothers; Troy Trepanier, Rad Rides by Troy; Alan Johnson, Johnson’s Hot Rod Shop; and Pete Chapouris, SO-CAL Speed Shop.

If you’re starting your career as a builder, or even just thinking about it, you can’t miss Thursday morning’s session on “Building Tomorrow’s Hot Rod” at the SEMA Show.

Rick Love of Vintage Air will lead a panel discussion with some of the industry’s most famous and successful builders.

“These are six of the premier builders in the industry today,” Love said. “Every award you can win is represented in that group.”

Joining Love on the panel will be:

• Bobby Alloway, Alloway’s Hot Rod Shop
• Mike and Jim Ring, Ringbrothers
• Troy Trepanier, Rad Rides by Troy
• Alan Johnson, Johnson’s Hot Rod Shop
• Pete Chapouris, SO-CAL Speed Shop

Love said the traditional hot-rod and street-machine segment of the industry is undergoing something of a revival today.

“So this is an opportunity for a young person starting out in his shop, or a young builder, or just somebody who aspires to be a builder to hear from the best in the business,” he said.

Love said he will begin by asking all the panelists how they got started, what’s the best advice anybody ever gave them and what’s the best advice they have for any ambitious builder today before opening the discussion for questions from what is sure to be a standing-room-only crowd.

There should be some interesting anecdotes too.

“It’s going to be an entertaining session,” Love said. “I’ve been with this bunch of guys before, so I know there’ll be some pretty good banter among them.”

Not only is the panel diverse in terms of geography—with builders from Southern California all the way to Alabama and Chicago—it also represents the wide range of styles in hot-rod building today.

“There’s nobody that builds a more traditional hot rod than a Bobby Alloway or a Pete Chapouris,” Love said.

But you’ve also got somebody like Trepanier, who is famous for his Bonneville street liners.

“You just have a whole lot of segments of the hot-rod industry represented in that bunch of guys,” Love said.

Register now to attend this session. View a complete list of SEMA Show education sessions available.

By Michael Hart

Larry Blair had one simple thing to say to business owners thinking of heading to one of the SEMA Show conference sessions in the business technology track. “Don’t worry,” Blair said, “I’m not going to geek out on you.”

However, Blair, from Goals HQ, and Bob Corwin of Alliant Insurance do have important lessons for business owners or those who make the long-term purchasing decisions for their companies. They’ll be at the SEMA Show to explain “in business-owner terms” what you need to know to make informed decisions about when and how to invest in the latest business technologies.

In his session on “Cloud Computing—Is It Right for My Business?” Blair plans to tell business owners what they need to know to understand whether it’s the right technology for their companies and how much it might cost them.

“More and more, business systems will be cloud-based going forward,” he said, “and that’s nothing to fear.”

And, as Blair said, while top executives can leave the technology details to others, they’re still the ones who need to make the decisions about when it’s the right investment for their companies—and that’s the kind of information you’ll leave his session knowing about.

It’s the same with Corwin. He doesn’t plan to scare anybody to death in “Get the 411 on the 911 of Cyber Security Hackers,” but he does want business owners and executives to know what to do to protect their data from intrusion.

“It’s probably one of the biggest issues in business commerce today,” Corwin said, “and anybody who uses a computer in their business, which is everybody, is vulnerable.”

He said United States businesses probably experience 40,000 to 50,000 “hacks” (instances of data intrusion) each day. Corwin said there are three options a business owner can take to deal with the threat:

• Eliminate it. In other words, never use a computer in your business, which isn’t going to happen, according to Corwin.
• Transfer it. That is, buy enough insurance to protect yourself against liability.
• Do the best you can to improve your data security, which is what Corwin will talk about in his conference session.

Register now to attend these two business technology sessions. View a complete list of SEMA Show education sessions available.

By Michael Hart

Larry Blair had one simple thing to say to business owners thinking of heading to one of the SEMA Show conference sessions in the business technology track. “Don’t worry,” Blair said, “I’m not going to geek out on you.”

However, Blair, from Goals HQ, and Bob Corwin of Alliant Insurance do have important lessons for business owners or those who make the long-term purchasing decisions for their companies. They’ll be at the SEMA Show to explain “in business-owner terms” what you need to know to make informed decisions about when and how to invest in the latest business technologies.

In his session on “Cloud Computing—Is It Right for My Business?” Blair plans to tell business owners what they need to know to understand whether it’s the right technology for their companies and how much it might cost them.

“More and more, business systems will be cloud-based going forward,” he said, “and that’s nothing to fear.”

And, as Blair said, while top executives can leave the technology details to others, they’re still the ones who need to make the decisions about when it’s the right investment for their companies—and that’s the kind of information you’ll leave his session knowing about.

It’s the same with Corwin. He doesn’t plan to scare anybody to death in “Get the 411 on the 911 of Cyber Security Hackers,” but he does want business owners and executives to know what to do to protect their data from intrusion.

“It’s probably one of the biggest issues in business commerce today,” Corwin said, “and anybody who uses a computer in their business, which is everybody, is vulnerable.”

He said United States businesses probably experience 40,000 to 50,000 “hacks” (instances of data intrusion) each day. Corwin said there are three options a business owner can take to deal with the threat:

• Eliminate it. In other words, never use a computer in your business, which isn’t going to happen, according to Corwin.
• Transfer it. That is, buy enough insurance to protect yourself against liability.
• Do the best you can to improve your data security, which is what Corwin will talk about in his conference session.

Register now to attend these two business technology sessions. View a complete list of SEMA Show education sessions available.

By Michael Hart

Larry Blair had one simple thing to say to business owners thinking of heading to one of the SEMA Show conference sessions in the business technology track. “Don’t worry,” Blair said, “I’m not going to geek out on you.”

However, Blair, from Goals HQ, and Bob Corwin of Alliant Insurance do have important lessons for business owners or those who make the long-term purchasing decisions for their companies. They’ll be at the SEMA Show to explain “in business-owner terms” what you need to know to make informed decisions about when and how to invest in the latest business technologies.

In his session on “Cloud Computing—Is It Right for My Business?” Blair plans to tell business owners what they need to know to understand whether it’s the right technology for their companies and how much it might cost them.

“More and more, business systems will be cloud-based going forward,” he said, “and that’s nothing to fear.”

And, as Blair said, while top executives can leave the technology details to others, they’re still the ones who need to make the decisions about when it’s the right investment for their companies—and that’s the kind of information you’ll leave his session knowing about.

It’s the same with Corwin. He doesn’t plan to scare anybody to death in “Get the 411 on the 911 of Cyber Security Hackers,” but he does want business owners and executives to know what to do to protect their data from intrusion.

“It’s probably one of the biggest issues in business commerce today,” Corwin said, “and anybody who uses a computer in their business, which is everybody, is vulnerable.”

He said United States businesses probably experience 40,000 to 50,000 “hacks” (instances of data intrusion) each day. Corwin said there are three options a business owner can take to deal with the threat:

• Eliminate it. In other words, never use a computer in your business, which isn’t going to happen, according to Corwin.
• Transfer it. That is, buy enough insurance to protect yourself against liability.
• Do the best you can to improve your data security, which is what Corwin will talk about in his conference session.

Register now to attend these two business technology sessions. View a complete list of SEMA Show education sessions available.

By SEMA Editors

	Sponsored by Aeroquip, Rancho Alamitos High School of Garden Grove, California, qualified to compete in the Engine Challenge National Championship, clocking in an average time of 25:21.

The Hot Rodders of Tomorrow Engine Challenge has put 12 events in the books for 2015. Throughout these events, held from Florida to California, 40 teams have qualified to compete for the Engine Challenge National Championship. In order to qualify, these teams, comprised solely of high-school students, must complete a performance engine rebuild in less than 35 minutes. Twenty-three of the 40 qualifying teams will compete in the first round of semi-final competition, held at the 2015 SEMA Show, November 3–6. A second round of semi-final competition will be held at the Performance Racing Industry (PRI) Show, December 10–12, with the remaining teams competing there.

In 2014, Hot Rodders of Tomorrow converted to a Dual Championship format where the top two SEMA teams faced the top two PRI teams in an epic showdown. With the success of this new format, Hot Rodders has expanded the amount of teams from four to eight in 2015.

Rancho Alamitos High School of Garden Grove, California, qualified with Team Aeroquip, clocking in at 25:21, and Team Scorpion Racing with a time of 26:04. Rancho Alamitos Coach David Le is thrilled to be a part of the Engine Challenge Dual Championship. He sees first-hand the benefits that the Engine Challenge provides.

“Not only is the Engine Challenge beneficial to our students, it is also beneficial to our city and the future automotive program,” Le explained. “Until we started competing, automotive wasn’t a sought-after class. We’ve only focused on kids graduating and passing their classes, not figuring out that what keeps these kids in school are these [extracurricular] classes. On top of that, these kids have the amazing opportunity to travel across the country to compete and meet students from other schools and states. It opens up their world. Some of these kids’ parents never went to college and they’re stuck making minimum wage, and that’s all these kids ever see. The Hot Rodders of Tomorrow program opens new doors to them. It really gives value to our schools.”

A total of $3.8 million in scholarship opportunities will be available to the teams competing in the Dual Championship. The University of Northwestern Ohio, Ohio Technical College and the School of Automotive Machinists are all returning college sponsors.

SEMA President and CEO Chris Kersting supports the efforts of Hot Rodders of Tomorrow and feels the Engine Challenge provides value to the industry as a whole.

“Hot Rodders of Tomorrow demonstrates that even in the age of video games and non-stop phone messaging, if you give young people a shot at hands-on action in the automotive realm, they will jump at the opportunity,” he said. “SEMA is pleased to be able to support this great program that provides lessons in auto mechanics and teamwork while helping kids with their education and career options.”

“We are excited to have so many teams qualified for the 2015 Dual Championship,” added Rodney Bingham of Hot Rodders of Tomorrow. “We are truly blessed to be able to help so many students get scholarships for them to change their lives!”

Get updates and more at www.HotRoddersofTomorrow.com.

By SEMA Editors

	Sponsored by Aeroquip, Rancho Alamitos High School of Garden Grove, California, qualified to compete in the Engine Challenge National Championship, clocking in an average time of 25:21.

The Hot Rodders of Tomorrow Engine Challenge has put 12 events in the books for 2015. Throughout these events, held from Florida to California, 40 teams have qualified to compete for the Engine Challenge National Championship. In order to qualify, these teams, comprised solely of high-school students, must complete a performance engine rebuild in less than 35 minutes. Twenty-three of the 40 qualifying teams will compete in the first round of semi-final competition, held at the 2015 SEMA Show, November 3–6. A second round of semi-final competition will be held at the Performance Racing Industry (PRI) Show, December 10–12, with the remaining teams competing there.

In 2014, Hot Rodders of Tomorrow converted to a Dual Championship format where the top two SEMA teams faced the top two PRI teams in an epic showdown. With the success of this new format, Hot Rodders has expanded the amount of teams from four to eight in 2015.

Rancho Alamitos High School of Garden Grove, California, qualified with Team Aeroquip, clocking in at 25:21, and Team Scorpion Racing with a time of 26:04. Rancho Alamitos Coach David Le is thrilled to be a part of the Engine Challenge Dual Championship. He sees first-hand the benefits that the Engine Challenge provides.

“Not only is the Engine Challenge beneficial to our students, it is also beneficial to our city and the future automotive program,” Le explained. “Until we started competing, automotive wasn’t a sought-after class. We’ve only focused on kids graduating and passing their classes, not figuring out that what keeps these kids in school are these [extracurricular] classes. On top of that, these kids have the amazing opportunity to travel across the country to compete and meet students from other schools and states. It opens up their world. Some of these kids’ parents never went to college and they’re stuck making minimum wage, and that’s all these kids ever see. The Hot Rodders of Tomorrow program opens new doors to them. It really gives value to our schools.”

A total of $3.8 million in scholarship opportunities will be available to the teams competing in the Dual Championship. The University of Northwestern Ohio, Ohio Technical College and the School of Automotive Machinists are all returning college sponsors.

SEMA President and CEO Chris Kersting supports the efforts of Hot Rodders of Tomorrow and feels the Engine Challenge provides value to the industry as a whole.

“Hot Rodders of Tomorrow demonstrates that even in the age of video games and non-stop phone messaging, if you give young people a shot at hands-on action in the automotive realm, they will jump at the opportunity,” he said. “SEMA is pleased to be able to support this great program that provides lessons in auto mechanics and teamwork while helping kids with their education and career options.”

“We are excited to have so many teams qualified for the 2015 Dual Championship,” added Rodney Bingham of Hot Rodders of Tomorrow. “We are truly blessed to be able to help so many students get scholarships for them to change their lives!”

Get updates and more at www.HotRoddersofTomorrow.com.

By SEMA Editors

	Sponsored by Aeroquip, Rancho Alamitos High School of Garden Grove, California, qualified to compete in the Engine Challenge National Championship, clocking in an average time of 25:21.

The Hot Rodders of Tomorrow Engine Challenge has put 12 events in the books for 2015. Throughout these events, held from Florida to California, 40 teams have qualified to compete for the Engine Challenge National Championship. In order to qualify, these teams, comprised solely of high-school students, must complete a performance engine rebuild in less than 35 minutes. Twenty-three of the 40 qualifying teams will compete in the first round of semi-final competition, held at the 2015 SEMA Show, November 3–6. A second round of semi-final competition will be held at the Performance Racing Industry (PRI) Show, December 10–12, with the remaining teams competing there.

In 2014, Hot Rodders of Tomorrow converted to a Dual Championship format where the top two SEMA teams faced the top two PRI teams in an epic showdown. With the success of this new format, Hot Rodders has expanded the amount of teams from four to eight in 2015.

Rancho Alamitos High School of Garden Grove, California, qualified with Team Aeroquip, clocking in at 25:21, and Team Scorpion Racing with a time of 26:04. Rancho Alamitos Coach David Le is thrilled to be a part of the Engine Challenge Dual Championship. He sees first-hand the benefits that the Engine Challenge provides.

“Not only is the Engine Challenge beneficial to our students, it is also beneficial to our city and the future automotive program,” Le explained. “Until we started competing, automotive wasn’t a sought-after class. We’ve only focused on kids graduating and passing their classes, not figuring out that what keeps these kids in school are these [extracurricular] classes. On top of that, these kids have the amazing opportunity to travel across the country to compete and meet students from other schools and states. It opens up their world. Some of these kids’ parents never went to college and they’re stuck making minimum wage, and that’s all these kids ever see. The Hot Rodders of Tomorrow program opens new doors to them. It really gives value to our schools.”

A total of $3.8 million in scholarship opportunities will be available to the teams competing in the Dual Championship. The University of Northwestern Ohio, Ohio Technical College and the School of Automotive Machinists are all returning college sponsors.

SEMA President and CEO Chris Kersting supports the efforts of Hot Rodders of Tomorrow and feels the Engine Challenge provides value to the industry as a whole.

“Hot Rodders of Tomorrow demonstrates that even in the age of video games and non-stop phone messaging, if you give young people a shot at hands-on action in the automotive realm, they will jump at the opportunity,” he said. “SEMA is pleased to be able to support this great program that provides lessons in auto mechanics and teamwork while helping kids with their education and career options.”

“We are excited to have so many teams qualified for the 2015 Dual Championship,” added Rodney Bingham of Hot Rodders of Tomorrow. “We are truly blessed to be able to help so many students get scholarships for them to change their lives!”

Get updates and more at www.HotRoddersofTomorrow.com.

Compiled by SEMA Editors

	Greg Penske

Greg Penske Elected to Petersen Automotive Museum Board of Directors

The Petersen Automotive Museum has added Greg Penske, chairman/CEO of Penske Motor Group, to its board of directors. Penske also serves on the board of directors for Penske Corp., Penske Automotive Group, Los Angeles Sports Council, Friends of Golf and is an advisor to Nucleus Scientific Inc. He is also the former president and CEO of the publicly traded Penske Motorsports Inc., which operated numerous racetracks across the country. Effective immediately, Penske joins the Petersen Automotive Museum’s board of directors: Chairman Peter Mullin, Vice Chairmen Bruce Meyer and David Sydorick, Treasurer Richard Varner and board members Richard Roeder, William Ahmanson, Charles Nearburg and Dr. Lawrence Piro.

 The Petersen Automotive Museum is scheduled to re-open to the public following a 13-month total transformation December 7, 2015.

ATC Truck Covers Now Offering Rhino Rack Accessories

ATC Truck Covers is now offering Rhino Rack accessories. In a partnership with Rhino Rack, ATC Truck Covers will offer track systems, quick-release track-mount systems and cross bars to come installed on ATC truck caps, excluding the EXP. Customers will be able to choose between Vortex aero bars and HD bars. All other Rhino Rack accessories, including rollers, ladder accessories, roof baskets and more will be available through ATC and can be drop shipped. ATC Truck Covers is also offering $75 off an ATC Truck Cap and Rhino Rack combination package. To take advantage of this coupon, customers can visit ATC’s website.

Need for Speed is bringing a highly modified, community-curated Porsche to the 2015 SEMA Show.

“Need for Speed” to Bring Modified Porsche to SEMA Show in Celebration of November 3 Launch

“Need for Speed” (NFS) launches November 3, and they’re bringing a highly modified, community-curated Porsche to the 2015 SEMA Show to celebrate. The NFS development team worked in collaboration with Risky Devil, Bisimoto, RWB, Fifteen52 and many more to bring this project to life. The finished build will be on display at the “Need for Speed” stand [booth #62130] where visitors will also be offered the chance to go hands-on with the fresh new reboot of “Need for Speed.” To find out more, visit www.needforspeed.com.

	Andreas Huber

MAHLE Aftermarket Names Andreas Huber to Lead MAHLE Service Solutions

MAHLE Aftermarket Inc. has announced the appointment of Andreas Huber as general manager for MAHLE Service Solutions. Huber will report directly to MAHLE Aftermarket general manager Jon Douglas. Huber will be based in Farmington Hills, Michigan, and be responsible for MAHLE Service Solutions, which specializes in the development, manufacturing and distribution of automotive services, tools and maintenance equipment, including air conditioning service, fluid exchange and nitrogen tire inflation systems. Before joining MAHLE Aftermarket, Huber was the director of system design and product management at Harman Becker. He spent nearly 13 years at Robert Bosch GmbH and Robert Bosch LLC where he served in a variety of engineering and business solutions roles.

Tint World Launches New Franchise in Houston

Tint World Automotive Styling Centers has opened its all-new Houston location. Owned and managed by Houston natives Brandon Sanders and Antwoine Stewart, along with business partner Emmanuel Sasu, the Westpark Drive store will provide area residents with a variety of services, including vehicle customization, residential and commercial window film and marine upgrades and styling.

Yokohama Tire Manufacturing Mississippi has opened its new $300 million commercial truck-tire facility in West Point, Mississippi.

Yokohama Officially Opens New $300 Million Commercial Tire Plant in Mississippi

Yokohama Tire Manufacturing Mississippi (YTMM) has announced the opening of its new $300-million commercial truck-tire facility in West Point, Mississippi. Just a little more than 24 months after breaking ground on the site, YTMM commemorated the occasion with more than 300 dignitaries and guests at the modern, 1-million-sq.-ft. facility. As of now, YTMM has hired more than 260 employees and plans to eventually reach 500. Constructed on more than 500 acres of land, the YTMM plant houses manufacturing, warehousing and operations facilities, and will produce up to a million tires annually when running at full capacity. Among the speakers at the ceremony were Hikomitsu Noji, president and representative director of The Yokohama Rubber Co., Ltd., (YTMM’s parent company in Tokyo, Japan) and Mississippi Gov. Phil Bryant.

WRJK Adds “Rev’n” in Chicago

Luken Communications LLC has announced an affiliation agreement between “Rev’n”—Luken’s latest network offering—and WRJK in Chicago. WRJK, operated by Major Market Broadcasting, launched “Rev’n” October 1, taking the place of previous “Rev’n” affiliate, W25DW. Chicago area viewers can now find “Rev’n” over-the-air on channel 22.6 in addition to Luken’s Retro TV, already available on WRJK 22.7.

Cascadia Capital Establishes Los Angeles Office

Cascadia Capital LLC—a middle market investment bank serving public and private companies around the globe—has announced the establishment of a Los Angeles office, which will be will be led by Managing Director Paul Louie, head of the firm's automotive aftermarket practice. This expansion follows the November 2014 launch of the firm's Houston office.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

Fabricator
Dreamers Rods & Pickups NW is hiring a fabricator for rust repair, panel fitment and working sheet metal into custom applications. The successful candidate will be able to understand the process of disassembly and reassembly and how modifications affect the overall project; understand layout and follow the chronological order of a complete restoration or custom project; and have knowledge of the panel integrity and aftermarket panels, hinges, latches and other restoration or aftermarket components.

New Brands Manager
Summit Racing Equipment is hiring a new brands manager responsible for sales and gross profit dollars for all new brand additions, internal and external customer surveys, identifying emerging market opportunities, supervision and assisting with writing and presenting the annual brand additions plan for each market segment and engaging other departments to ensure new brands are well merchandised in all forms of print and digital media. The successful candidate will have a bachelor's degree from a four-year college or university in advertising, marketing, business or the equivalent combination of education and experience.

Product/Brand Manager
Holley Performance Products Inc. is hiring a product/brand manager to complete product portfolio management throughout the product lifecycle; identify new products and market trends; and rationalize existing product lines, product pricing strategies and competitive assessments. The successful candidate will have a bachelor’s degree in marketing or business (or equivalent experience), more than five years of product management experience and a technical background.

Website Content Developer
ModBargains is hiring a website content developer responsible for adding and writing automotive aftermarket product listings, taking and editing photos for the website, building banners and advertising material, building web pages, search engine optimization and social media interaction. The successful candidate must have basic HTML knowledge, the ability to articulate and write grammatically and be knowledgeable about automotive modifications and accessories.