Research indicates that the best time to contact SEMA Show leads is between 4:00 p.m.–6:00 p.m. on Wednesdays and Thursdays, and no more than a few weeks after the event.

By Becca Butler

While exhibitors spend the week of the SEMA Show gathering qualified leads, one of the biggest mistakes exhibiting companies make is not following up with those leads. As exhausted and tired as exhibitors may be, it is important for them to follow up with customers promptly—especially since 90% of buyers plan on making a purchase after the SEMA Show.

Research indicates that the best time to contact leads is between 4:00 p.m.–6:00 p.m. on Wednesdays and Thursdays, and no more than a few weeks after an event. Start by prioritizing your most interested leads and contacting them as soon as possible. From there you can categorize buyers by their interest in your products and begin to send them personalized emails, invite them to your facility and build on the relationship that was started during your time at the SEMA Show.

Don’t wait to follow up. Take advantage of the buyers information gathered at this year’s Show before planning for the 2016 SEMA Show, taking place November 1-4 in Las Vegas, Nevada.  

Research indicates that the best time to contact SEMA Show leads is between 4:00 p.m.–6:00 p.m. on Wednesdays and Thursdays, and no more than a few weeks after the event.

By Becca Butler

While exhibitors spend the week of the SEMA Show gathering qualified leads, one of the biggest mistakes exhibiting companies make is not following up with those leads. As exhausted and tired as exhibitors may be, it is important for them to follow up with customers promptly—especially since 90% of buyers plan on making a purchase after the SEMA Show.

Research indicates that the best time to contact leads is between 4:00 p.m.–6:00 p.m. on Wednesdays and Thursdays, and no more than a few weeks after an event. Start by prioritizing your most interested leads and contacting them as soon as possible. From there you can categorize buyers by their interest in your products and begin to send them personalized emails, invite them to your facility and build on the relationship that was started during your time at the SEMA Show.

Don’t wait to follow up. Take advantage of the buyers information gathered at this year’s Show before planning for the 2016 SEMA Show, taking place November 1-4 in Las Vegas, Nevada.  

By SEMA Editors

SEMA members will receive $5 off each ticket using the coupon code “SEMA” for this weekend's Auto Club NHRA Finals, November 12–15, at Auto Club Raceway in Pomona, California. The offer is valid for Friday, Saturday or Sunday single-day Tier 2 reserved or general admission tickets.

This offer is not valid on Top Eliminator Club, multi-day, tier 1 reserved, Thursday or junior/child race tickets.

This offer is only available online and expires Friday, November 13. 

By SEMA Editors

SEMA members will receive $5 off each ticket using the coupon code “SEMA” for this weekend's Auto Club NHRA Finals, November 12–15, at Auto Club Raceway in Pomona, California. The offer is valid for Friday, Saturday or Sunday single-day Tier 2 reserved or general admission tickets.

This offer is not valid on Top Eliminator Club, multi-day, tier 1 reserved, Thursday or junior/child race tickets.

This offer is only available online and expires Friday, November 13. 

By SEMA Editors

SEMA members will receive $5 off each ticket using the coupon code “SEMA” for this weekend's Auto Club NHRA Finals, November 12–15, at Auto Club Raceway in Pomona, California. The offer is valid for Friday, Saturday or Sunday single-day Tier 2 reserved or general admission tickets.

This offer is not valid on Top Eliminator Club, multi-day, tier 1 reserved, Thursday or junior/child race tickets.

This offer is only available online and expires Friday, November 13. 

By Linda Spencer

Roush Performance, Meyer Distributing and Mustang Dynamometer were recognized by Commerce Assistant Secretary Marcus Jadotte at the International Happy Hour during the 2015 SEMA Show in Las Vegas for export successes.

The three companies honored have participated in at least one of SEMA’s business trips over the past year and have increased their sales to either China, the Middle East or both markets.

Nick Gramelspacher, Meyer Distributing vice president of sales and marketing (center), accepts the Export Achievement Award from Commerce Assistant Secretary Marcus Jadotte (right). Also pictured is Matthew Schaick, Meyer Distributing national accounts manager (left).	Tim Wheeler, Roush Performance vice president of global sales (second from right), accepts a Department Of Commerce Export Achievement Award from Commerce Assistant Secretary Marcus Jadotte (far right) at the International Happy Hour, attended by more than 1,000 international buyers, exhibitors and enthusiast media from 19 countries. Also pictured is Paul Grant (left), director of international business development, and Tony Marszalek, director of global dealer sales.	Eser Manav (second from the right), Mustang Dynamometer vice president, accepts one of three Export Achievement certificates from Department of Commerce Assistant Secretary Marcus Jadotte (right). From left to right: Scott Sobie, ‎Mustang Dynamometer sales engineer; Kyle Dubasak; and Don Trinh, senior field technician.

They have accounted for a portion of nearly $74 million in export sales by participants in one or more of the SEMA overseas business-development trips to China, Russia and throughout the Middle East since 2011.

By Linda Spencer

Roush Performance, Meyer Distributing and Mustang Dynamometer were recognized by Commerce Assistant Secretary Marcus Jadotte at the International Happy Hour during the 2015 SEMA Show in Las Vegas for export successes.

The three companies honored have participated in at least one of SEMA’s business trips over the past year and have increased their sales to either China, the Middle East or both markets.

Nick Gramelspacher, Meyer Distributing vice president of sales and marketing (center), accepts the Export Achievement Award from Commerce Assistant Secretary Marcus Jadotte (right). Also pictured is Matthew Schaick, Meyer Distributing national accounts manager (left).	Tim Wheeler, Roush Performance vice president of global sales (second from right), accepts a Department Of Commerce Export Achievement Award from Commerce Assistant Secretary Marcus Jadotte (far right) at the International Happy Hour, attended by more than 1,000 international buyers, exhibitors and enthusiast media from 19 countries. Also pictured is Paul Grant (left), director of international business development, and Tony Marszalek, director of global dealer sales.	Eser Manav (second from the right), Mustang Dynamometer vice president, accepts one of three Export Achievement certificates from Department of Commerce Assistant Secretary Marcus Jadotte (right). From left to right: Scott Sobie, ‎Mustang Dynamometer sales engineer; Kyle Dubasak; and Don Trinh, senior field technician.

They have accounted for a portion of nearly $74 million in export sales by participants in one or more of the SEMA overseas business-development trips to China, Russia and throughout the Middle East since 2011.

By Linda Spencer

Roush Performance, Meyer Distributing and Mustang Dynamometer were recognized by Commerce Assistant Secretary Marcus Jadotte at the International Happy Hour during the 2015 SEMA Show in Las Vegas for export successes.

The three companies honored have participated in at least one of SEMA’s business trips over the past year and have increased their sales to either China, the Middle East or both markets.

Nick Gramelspacher, Meyer Distributing vice president of sales and marketing (center), accepts the Export Achievement Award from Commerce Assistant Secretary Marcus Jadotte (right). Also pictured is Matthew Schaick, Meyer Distributing national accounts manager (left).	Tim Wheeler, Roush Performance vice president of global sales (second from right), accepts a Department Of Commerce Export Achievement Award from Commerce Assistant Secretary Marcus Jadotte (far right) at the International Happy Hour, attended by more than 1,000 international buyers, exhibitors and enthusiast media from 19 countries. Also pictured is Paul Grant (left), director of international business development, and Tony Marszalek, director of global dealer sales.	Eser Manav (second from the right), Mustang Dynamometer vice president, accepts one of three Export Achievement certificates from Department of Commerce Assistant Secretary Marcus Jadotte (right). From left to right: Scott Sobie, ‎Mustang Dynamometer sales engineer; Kyle Dubasak; and Don Trinh, senior field technician.

They have accounted for a portion of nearly $74 million in export sales by participants in one or more of the SEMA overseas business-development trips to China, Russia and throughout the Middle East since 2011.

By Linda Spencer

During the SEMA Middle East Business Development Conference, participants will have the opportunity to meet with pre-vetted buyers from throughout the Middle East.

Discover the Middle East market during the fifth annual SEMA Middle East Business Development Conference, March 29–April 2, 2016, in Abu Dhabi, United Arab Emirates (UAE). Registration is now open, so take advantage of the limited number of subsidized slots to meet with pre-vetted buyers from throughout the Middle East.

This event will give SEMA-member manufacturers the opportunity to explore the potential for their products in the UAE and neighboring countries of Bahrain, Qatar, Saudi Arabia, Oman and Kuwait, as well as in Lebanon, Egypt, Jordan and beyond, where consumers seek out the latest and greatest new products to personalize their rides. They are eager for the newest American products for classic-car restoration, off-roading and street performance.

Forty-one SEMA-member companies participated in the 2015 event, featuring the first-ever overseas-based SEMA Garage, which included an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. In addition to the measuring session, participating members exhibited in the trade-only SEMA section of the Custom Show Emirates, networked with pre-vetted buyers from 10 countries and attended a range of shop tours.

Check out the 2015 trip report and see who exhibited. Find program details online and see who participated in last year’s event, Register now or contact Linda Spencer for more information.

By Linda Spencer

During the SEMA Middle East Business Development Conference, participants will have the opportunity to meet with pre-vetted buyers from throughout the Middle East.

Discover the Middle East market during the fifth annual SEMA Middle East Business Development Conference, March 29–April 2, 2016, in Abu Dhabi, United Arab Emirates (UAE). Registration is now open, so take advantage of the limited number of subsidized slots to meet with pre-vetted buyers from throughout the Middle East.

This event will give SEMA-member manufacturers the opportunity to explore the potential for their products in the UAE and neighboring countries of Bahrain, Qatar, Saudi Arabia, Oman and Kuwait, as well as in Lebanon, Egypt, Jordan and beyond, where consumers seek out the latest and greatest new products to personalize their rides. They are eager for the newest American products for classic-car restoration, off-roading and street performance.

Forty-one SEMA-member companies participated in the 2015 event, featuring the first-ever overseas-based SEMA Garage, which included an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. In addition to the measuring session, participating members exhibited in the trade-only SEMA section of the Custom Show Emirates, networked with pre-vetted buyers from 10 countries and attended a range of shop tours.

Check out the 2015 trip report and see who exhibited. Find program details online and see who participated in last year’s event, Register now or contact Linda Spencer for more information.