By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

By SEMA Editors

The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.

Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase.
• Which retail channels consumers use to purchase pickup modifications.
• Where consumers turn for information and ideas about new parts and accessories.
• Key differences between types of pickup accessorizers and how to market to them.
• Recommendations for the industry.

The report is free for SEMA members, so get your copy today!

By SEMA Editors

The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.

Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase.
• Which retail channels consumers use to purchase pickup modifications.
• Where consumers turn for information and ideas about new parts and accessories.
• Key differences between types of pickup accessorizers and how to market to them.
• Recommendations for the industry.

The report is free for SEMA members, so get your copy today!

By SEMA Editors

The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.

Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase.
• Which retail channels consumers use to purchase pickup modifications.
• Where consumers turn for information and ideas about new parts and accessories.
• Key differences between types of pickup accessorizers and how to market to them.
• Recommendations for the industry.

The report is free for SEMA members, so get your copy today!

By SEMA Washington, D.C., Staff

In a new Speed Sport News interview, lead RPM Act sponsor Rep. Patrick McHenry (R-N.C.) takes his first few laps in a dirt late model at the East Lincoln Speedway in Stanley, North Carolina. Afterwards, he gives an update on the RPM Act and Congress’ current efforts to stop the Environmental Protection Agency (EPA) from regulating racecars and racing parts. As Rep. McHenry puts it, “This is absurd, and we’ve got to stop it.”

The RPM Act provides clarity to the industry and the racing community that the Clean Air Act allows motor vehicles to be converted into dedicated race vehicles. The bill protects tens of thousands of jobs and racers’ ability to purchase the parts and equipment that enable them to compete. It also protects an American tradition. 

Racers have rallied to send thousands of letters to Congress so far. Help us reach the 200,000-letter milestone by sending another letter to your elected officials! Visit www.sema.org/RPMAct today!

By SEMA Washington, D.C., Staff

In a new Speed Sport News interview, lead RPM Act sponsor Rep. Patrick McHenry (R-N.C.) takes his first few laps in a dirt late model at the East Lincoln Speedway in Stanley, North Carolina. Afterwards, he gives an update on the RPM Act and Congress’ current efforts to stop the Environmental Protection Agency (EPA) from regulating racecars and racing parts. As Rep. McHenry puts it, “This is absurd, and we’ve got to stop it.”

The RPM Act provides clarity to the industry and the racing community that the Clean Air Act allows motor vehicles to be converted into dedicated race vehicles. The bill protects tens of thousands of jobs and racers’ ability to purchase the parts and equipment that enable them to compete. It also protects an American tradition. 

Racers have rallied to send thousands of letters to Congress so far. Help us reach the 200,000-letter milestone by sending another letter to your elected officials! Visit www.sema.org/RPMAct today!

By SEMA Washington, D.C., Staff

In a new Speed Sport News interview, lead RPM Act sponsor Rep. Patrick McHenry (R-N.C.) takes his first few laps in a dirt late model at the East Lincoln Speedway in Stanley, North Carolina. Afterwards, he gives an update on the RPM Act and Congress’ current efforts to stop the Environmental Protection Agency (EPA) from regulating racecars and racing parts. As Rep. McHenry puts it, “This is absurd, and we’ve got to stop it.”

The RPM Act provides clarity to the industry and the racing community that the Clean Air Act allows motor vehicles to be converted into dedicated race vehicles. The bill protects tens of thousands of jobs and racers’ ability to purchase the parts and equipment that enable them to compete. It also protects an American tradition. 

Racers have rallied to send thousands of letters to Congress so far. Help us reach the 200,000-letter milestone by sending another letter to your elected officials! Visit www.sema.org/RPMAct today!

By SEMA Washington, D.C., Staff

In a new Speed Sport News interview, lead RPM Act sponsor Rep. Patrick McHenry (R-N.C.) takes his first few laps in a dirt late model at the East Lincoln Speedway in Stanley, North Carolina. Afterwards, he gives an update on the RPM Act and Congress’ current efforts to stop the Environmental Protection Agency (EPA) from regulating racecars and racing parts. As Rep. McHenry puts it, “This is absurd, and we’ve got to stop it.”

The RPM Act provides clarity to the industry and the racing community that the Clean Air Act allows motor vehicles to be converted into dedicated race vehicles. The bill protects tens of thousands of jobs and racers’ ability to purchase the parts and equipment that enable them to compete. It also protects an American tradition. 

Racers have rallied to send thousands of letters to Congress so far. Help us reach the 200,000-letter milestone by sending another letter to your elected officials! Visit www.sema.org/RPMAct today!