Often thrown about in today’s trendy business and marketing circles, “rich data” can be a confusing buzz term. Nevertheless, it’s become an essential component in the aftermarket supply chain for everyone from manufacturers to warehouse-distributors to retailers. Consequently, manufacturers can obtain a real advantage in mainstream markets if they grasp and follow the latest rich-data best practices.
https://www.sema.org/sema-news/2017/06/understanding-rich-data

