By SEMA Editors

More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

The official press conference schedule has been released for the 2018 SEMA Show, taking place Tuesday–Friday, October 30–November 2, in Las Vegas.

Official 2018 SEMA Show Press Conference Schedule

Monday, October 29, 2018

• 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA)
  (Media Center, Rm. S229)
• 1:00 p.m.–1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm.
  S229)
• 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S229)
• 5:00 p.m.–7:00 p.m.—SEMA: Vehicle Reveal, Featuring the SEMA Award Press Conference (Outside the Grand Lobby Entrance)

Tuesday, October 30, 2018

• 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
• 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., Kia Motors America (Booth #10809)
• 9:30 a.m.–9:50 a.m.—SHELL, Flat Twelve Gallery and SEMA “V06” Debut (Booth #60005, Silver Lot)
• 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
• 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford SEMA 2018 Press Conference (Booth #22200)
• 11:00 a.m.–11:20 a.m.—Magnaflow, Unveil of the Superformance GT40 Le Mans Tribute (Booth #23543)
• 11:30 a.m.–11:50 a.m.—Ringbrothers, Ringbrothers Unveil ’72 K5 Blazer (Booth #23283)
• 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalists (Grand Lobby, SEMA Central)
• 12:30 p.m.–1:20 p.m.—SHELL, ’68 Bullitt Mustang SEMA Debut; Lunch will be served (Booth #60005, Silver Lot)
• 1:30 p.m.–1:50 p.m.—American Honda Motor Co. Inc., American Honda Motor Company (Booth #24887)
• 2:00 p.m.–2:20 p.m.—Automotive Racing Products Inc, TUX Street Machine of the Year 2018 (Booth #22613)
• 2:30 p.m.–2:50 p.m.—Flowmaster, Hurst, B&M, Unveiling of Booth Show Cars (Booth #22351)
• 3:00 p.m.–3:20 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams—More than just a great finish! (Booth #11339)
• 3:30 p.m.–3:50 p.m.—Lund International, Lund International to Debut Ford Concept Vehicle by Dicus Designs (Booth #31017)
• 4:00 p.m.–4:20 p.m.—Polaris Slingshot, Slingshot Joyride Experience (Booth #80050, Westgate Lot)
• 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA US: MOPAR Media Briefing (Booth #43141)
• 5:00 p.m.–6:00 p.m.—SHELL, SHELL and Motorsports Alliances: The Business Behind the Sport; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, October 31, 2018

• 8:30 a.m.–9:20 a.m.—SHELL, SHELL Rotella Unveils its Latest Product Innovation…for Gas-Powered Trucks; breakfast will be served (Booth #60005, Silver Lot)
• 9:30 a.m.–9:50 a.m.—Coker Tire, Coker Tire Does It Again! Revolutionary Radials! (Booth #22775)
• 10:00 a.m.–10:20 a.m.—National Street Rod Association, NSRA 50th Street Rod Nationals Giveaway Cars (Booth #22575)
• 10:30 a.m.–10:50 a.m.—Formula Drift Holdings LLC, What’s in Store for the 2019 Championship (Media Center, Rm. S229)
• 11:10 a.m.–11:20 a.m.—Tire Industry Association (TIA), TIA's 2019 Outlook and Updates—Certified Training and Government Affairs (Booth #40066)
• 11:30 a.m.–11:50 a.m.—APR, Unveiling of Booth Show Cars (Booth #22351)
• 12:00 p.m.–12:50 p.m.—SHELL, My Car Is Like Your Car SEMA Debut; lunch will be served (Booth #60005, Silver Lot)
• 1:00 p.m.–1:20 p.m.—SEMA: Battle of the Builders, Top 12 Finalists (Grand Lobby, SEMA Central)
• 1:30 p.m.–1:50 p.m.—Brembo North America Inc, Brembo Caliper Reveal (Booth #23261)
• 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards Presentation (Booth #22975)
• 2:30 p.m.–2:50 p.m.—Castel Technologies, Castel Technologies for ENICAR Connected (Media Center, Rm. S229)
• 3:00 p.m.–3:20 p.m.—NGK Spark Plugs, NGK is Launching New High-Ignitability Spark Plugs (Media Center, Rm. S229)   
• 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel’s 10-Year Partnership with McLaren (Booth #25163)
• 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2018 Mothers Shine Award (Booth #22957)
• 4:30 p.m.–4:50 p.m.—SHELL, Shell and NS2 SERVES NEXT Jeep Project (Booth #60005, Silver Lot)

Thursday, November 1, 2018

• 8:30 a.m.–9:20 a.m.—TRI-ACE Tires, TRI-ACE Tires “Winning” Rubber Wars; breakfast will be served (Media Center, Rm. S229)
• 9:30 a.m.–9:50 a.m.—ASA Automotive Systems, ASA Automotive Systems and Fog Software Group Continue their Expansion in the Automotive Vertical (Booth #41043)
• 10:00 a.m.–10:20 a.m.—Arcimoto Inc., Future of Transportation: Making Electric Affordable + Fun (Booth #38026)
• 10:30 a.m.–10:50 a.m.—J.W. Speaker Corp., New Revolutionary Technology for Off-Road (Booth #34229)
• 11:30 a.m.–11:50 a.m.—Rust-Oleum Corp., New Innovations Debut: Factor 4 Wax & Turbo Spray System (Booth #13073)
• 12:00 p.m.–12:50 p.m.—Turtle Wax Inc., Marvel Mystery Oil; lunch will be served (Media Center, Rm. S229)
• 1:00 p.m.–1:20 p.m.—OPTIMA Batteries, OPTIMA Ultimate Street Car Invitational Announcements (Booth #20323)
• 1:30 p.m.–1:50 p.m.—Kooks Headers & Exhaust, Kooks Headers, MOPAR vs. Chevy Unveiling (Booth #24849)
• 2:30 p.m.–2:50 p.m.—A+E Networks, HISTORY Unveils Robust DRIVE Programming Block with A-List Auto Talent (Grand Lobby, SEMA Central)

Friday, November 2, 2018

• 10:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (SEMA Cruise, South Hall)
• 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 4 Finalists Announced (SEMA Cruise, South Hall)
• 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Platinum Lot)

By SEMA Editors

More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

The official press conference schedule has been released for the 2018 SEMA Show, taking place Tuesday–Friday, October 30–November 2, in Las Vegas.

Official 2018 SEMA Show Press Conference Schedule

Monday, October 29, 2018

• 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA)
  (Media Center, Rm. S229)
• 1:00 p.m.–1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm.
  S229)
• 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S229)
• 5:00 p.m.–7:00 p.m.—SEMA: Vehicle Reveal, Featuring the SEMA Award Press Conference (Outside the Grand Lobby Entrance)

Tuesday, October 30, 2018

• 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
• 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., Kia Motors America (Booth #10809)
• 9:30 a.m.–9:50 a.m.—SHELL, Flat Twelve Gallery and SEMA “V06” Debut (Booth #60005, Silver Lot)
• 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
• 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford SEMA 2018 Press Conference (Booth #22200)
• 11:00 a.m.–11:20 a.m.—Magnaflow, Unveil of the Superformance GT40 Le Mans Tribute (Booth #23543)
• 11:30 a.m.–11:50 a.m.—Ringbrothers, Ringbrothers Unveil ’72 K5 Blazer (Booth #23283)
• 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalists (Grand Lobby, SEMA Central)
• 12:30 p.m.–1:20 p.m.—SHELL, ’68 Bullitt Mustang SEMA Debut; Lunch will be served (Booth #60005, Silver Lot)
• 1:30 p.m.–1:50 p.m.—American Honda Motor Co. Inc., American Honda Motor Company (Booth #24887)
• 2:00 p.m.–2:20 p.m.—Automotive Racing Products Inc, TUX Street Machine of the Year 2018 (Booth #22613)
• 2:30 p.m.–2:50 p.m.—Flowmaster, Hurst, B&M, Unveiling of Booth Show Cars (Booth #22351)
• 3:00 p.m.–3:20 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams—More than just a great finish! (Booth #11339)
• 3:30 p.m.–3:50 p.m.—Lund International, Lund International to Debut Ford Concept Vehicle by Dicus Designs (Booth #31017)
• 4:00 p.m.–4:20 p.m.—Polaris Slingshot, Slingshot Joyride Experience (Booth #80050, Westgate Lot)
• 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA US: MOPAR Media Briefing (Booth #43141)
• 5:00 p.m.–6:00 p.m.—SHELL, SHELL and Motorsports Alliances: The Business Behind the Sport; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, October 31, 2018

• 8:30 a.m.–9:20 a.m.—SHELL, SHELL Rotella Unveils its Latest Product Innovation…for Gas-Powered Trucks; breakfast will be served (Booth #60005, Silver Lot)
• 9:30 a.m.–9:50 a.m.—Coker Tire, Coker Tire Does It Again! Revolutionary Radials! (Booth #22775)
• 10:00 a.m.–10:20 a.m.—National Street Rod Association, NSRA 50th Street Rod Nationals Giveaway Cars (Booth #22575)
• 10:30 a.m.–10:50 a.m.—Formula Drift Holdings LLC, What’s in Store for the 2019 Championship (Media Center, Rm. S229)
• 11:10 a.m.–11:20 a.m.—Tire Industry Association (TIA), TIA's 2019 Outlook and Updates—Certified Training and Government Affairs (Booth #40066)
• 11:30 a.m.–11:50 a.m.—APR, Unveiling of Booth Show Cars (Booth #22351)
• 12:00 p.m.–12:50 p.m.—SHELL, My Car Is Like Your Car SEMA Debut; lunch will be served (Booth #60005, Silver Lot)
• 1:00 p.m.–1:20 p.m.—SEMA: Battle of the Builders, Top 12 Finalists (Grand Lobby, SEMA Central)
• 1:30 p.m.–1:50 p.m.—Brembo North America Inc, Brembo Caliper Reveal (Booth #23261)
• 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards Presentation (Booth #22975)
• 2:30 p.m.–2:50 p.m.—Castel Technologies, Castel Technologies for ENICAR Connected (Media Center, Rm. S229)
• 3:00 p.m.–3:20 p.m.—NGK Spark Plugs, NGK is Launching New High-Ignitability Spark Plugs (Media Center, Rm. S229)   
• 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel’s 10-Year Partnership with McLaren (Booth #25163)
• 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2018 Mothers Shine Award (Booth #22957)
• 4:30 p.m.–4:50 p.m.—SHELL, Shell and NS2 SERVES NEXT Jeep Project (Booth #60005, Silver Lot)

Thursday, November 1, 2018

• 8:30 a.m.–9:20 a.m.—TRI-ACE Tires, TRI-ACE Tires “Winning” Rubber Wars; breakfast will be served (Media Center, Rm. S229)
• 9:30 a.m.–9:50 a.m.—ASA Automotive Systems, ASA Automotive Systems and Fog Software Group Continue their Expansion in the Automotive Vertical (Booth #41043)
• 10:00 a.m.–10:20 a.m.—Arcimoto Inc., Future of Transportation: Making Electric Affordable + Fun (Booth #38026)
• 10:30 a.m.–10:50 a.m.—J.W. Speaker Corp., New Revolutionary Technology for Off-Road (Booth #34229)
• 11:30 a.m.–11:50 a.m.—Rust-Oleum Corp., New Innovations Debut: Factor 4 Wax & Turbo Spray System (Booth #13073)
• 12:00 p.m.–12:50 p.m.—Turtle Wax Inc., Marvel Mystery Oil; lunch will be served (Media Center, Rm. S229)
• 1:00 p.m.–1:20 p.m.—OPTIMA Batteries, OPTIMA Ultimate Street Car Invitational Announcements (Booth #20323)
• 1:30 p.m.–1:50 p.m.—Kooks Headers & Exhaust, Kooks Headers, MOPAR vs. Chevy Unveiling (Booth #24849)
• 2:30 p.m.–2:50 p.m.—A+E Networks, HISTORY Unveils Robust DRIVE Programming Block with A-List Auto Talent (Grand Lobby, SEMA Central)

Friday, November 2, 2018

• 10:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (SEMA Cruise, South Hall)
• 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 4 Finalists Announced (SEMA Cruise, South Hall)
• 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Platinum Lot)

Compiled by SEMA Editors

WELD Racing has picked up the class sponsorship for the Cobra/Terminator vs. GT500 Shootout.

Win a $4,000 Product Certificate From WELD Racing in Cobra vs. Shelby GT500 Shootout

The Cobra/Terminator vs. GT500 Shootout at the NMRA Nitto Tire All-Ford World Finals happens at Beech Bend Raceway, September 27–30, and this year, WELD Racing has picked up the class sponsorship. A product certificate for a set of Weld wheels has been added to the top prize—worth up to $4,000. The Cobra/Terminator vs. GT500 Shootout is open to any stock-appearing, VIN-verified ’96–’04 SVT Cobra or ’07–’14 Shelby GT500 with a 4.6L, 5.4L or 5.8L Modular engine. The OEM chassis must remain, but bolt-on modifications are permitted along with any street- or race-style rear tires.

For more racing news, visit Performance Racing Industry’s (PRI) eNewsletter.

Compiled by SEMA Editors

WELD Racing has picked up the class sponsorship for the Cobra/Terminator vs. GT500 Shootout.

Win a $4,000 Product Certificate From WELD Racing in Cobra vs. Shelby GT500 Shootout

The Cobra/Terminator vs. GT500 Shootout at the NMRA Nitto Tire All-Ford World Finals happens at Beech Bend Raceway, September 27–30, and this year, WELD Racing has picked up the class sponsorship. A product certificate for a set of Weld wheels has been added to the top prize—worth up to $4,000. The Cobra/Terminator vs. GT500 Shootout is open to any stock-appearing, VIN-verified ’96–’04 SVT Cobra or ’07–’14 Shelby GT500 with a 4.6L, 5.4L or 5.8L Modular engine. The OEM chassis must remain, but bolt-on modifications are permitted along with any street- or race-style rear tires.

For more racing news, visit Performance Racing Industry’s (PRI) eNewsletter.

Compiled by SEMA Editors

Chris Creselius

Edelbrock Welcomes Chris Creselius As New Regional Account Sales Manager

Edelbrock LLC has announced that Chris Crecelius has joined the company’s sales team as the new regional account sales manager. Working out of Memphis, Tennessee, Crecelius will handle accounts throughout Mississippi, Louisiana, Arkansas and Western Tennessee. A 24-year veteran of the aftermarket performance industry, Crecelius comes to Edelbrock after 13 years as national sales manager for Hypertech Inc., where he was responsible for the company’s sales and marketing programs for all sales channels, including retail, wholesale, dealer and specialty markets. Prior to that he was the regional sales manager for Holley Performance Products, where he managed $20 million in sales for all accounts in the Midwest region. Creselius, who starts with Edelbrock this week, will report directly to Cary Redman, Edelbrock’s national sales manager.

Adrian Murray.

Custom Automotive Network Announces 2018 Person, Manufacturer, Sales Rep, Reseller of the Year

Custom Automotive Network (CAN), formerly known as Performance Warehouse Association, has announced that Adrian Murray of Painless Performance Products has been named 2018 Person of the Year. The award is voted on by CAN membership and recognizes someone who has made a significant contribution for the benefit of the custom automotive distribution system. The award was presented by CAN President Tracie Nunez at the 45th annual CAN Connect Conference, September 9, 2018, in Frisco, Texas. Murray joined Painless in 1998 as vice president of sales and has been president and CEO since 2004. During that time, Painless has been recognized as Manufacturer of the Year by the Performance Warehouse Association in 2002, 2010 and 2011. In addition, Truck Hero has been named 2018 Manufacturer of the Year. The award is in recognition of outstanding contributions to the custom automotive distribution system and in appreciation of conscientious dedication to the industry. Harry Miller Sales has been named 2018 Sales Rep of the Year. The award is in recognition of demonstrating overall support for the custom aftermarket distribution system and appreciation of conscientious dedication to the industry. Motovicity Distribution has been named 2018 Reseller of the Year. The award is in recognition of outstanding contributions to the custom automotive distribution system and in appreciation of conscientious dedication to the industry. 

UWS Launches New Website

UWS has launched an all-new website featuring a mobile-responsive platform, simplified navigation and an added vehicle-lookup function. There are also links to other brands within CURT Group, latest product releases and featured company videos. A new lifestyle section gives visitors a chance to explore the company’s products through their own preferred hobbies and interests. In addition, more comprehensive ACES/PIES data has been implemented within the new site, along with a simplified but more prominent lookup menu.

Tint World Opens New Store in Cumming, Georgia

Tint World Automotive Styling Centers has announced the opening of its new store in Cumming, Georgia. The store, which is the fifth Tint World location in Georgia, will serve the Atlanta metro area. Tint World of Cumming will provide a full range of automotive styling and safety services, including automotive tint, automotive paint protection film, mobile electronics, advanced driver-assistance systems and car stereo upgrades and residential and commercial window film. The store is located at 1810 Buford Hwy.

E3 Announces New E-commerce Website

E3 Spark Plugs now has a fully functioning e-commerce website where products may be purchased direct from the company. Products can be filtered by year, make, model and engine for automotive and powersports, including motorcycle, ATV and UTV, marine, golf cart and power equipment for lawn and garden applications. The e-commerce site also showcases featured products. The cart provides an oversized image, quantity, item number and product description in addition to notice of special offers.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By John Santos

Get a sneak peek into the cars of two Battle of the Builders (BOTB) competitors; both are bringing classic vehicles from the ’50s.   

Nelson Racing Engines has been in business for 15 years and is known for engine packages. They are currently working on 22 builds, but none as special as the classic Chevrolet they are bringing to the 2018 Battle of the Builders competition. The car features endless details that might be missed to the naked eye, but upon further inspection can be found. From the front bumper to the grille and trim, most of the details are handblocked. Featuring an Italian leather interior and a Bluetooth stereo that feels stock, Tom Nelson and his team kept the classic look and feel with hidden modern touches. This includes the fuel fill behind the taillight to keep a clean look for the entire vehicle. Learn more about the Classic Chevy’s custom finishes here:

Christian Borucki is bringing a fully restored ’59 Bonneville to the 2018 SEMA Show. The vehicle will have a one-of-a-kind custom chassis that was built specifically for him. Bumper-to-bumper, the vehicle is just under 20 ft. long. Borucki says the vehicle looked like swiss cheese when he first received it, and he had to build up and weld the exterior together. From Wilwood disc brakes, to an LS376 engine, everything that goes into the vehicle will be modern. According to Borucki, the car will drive like a Corvette, but look exactly like a ’59 Bonneville. Learn more about Borucki’s Restomod here:

Subscribe to SEMA Show’s YouTube Channel to see the latest builder interviews and more leading up to the 2018 SEMA Show.

By John Santos

Get a sneak peek into the cars of two Battle of the Builders (BOTB) competitors; both are bringing classic vehicles from the ’50s.   

Nelson Racing Engines has been in business for 15 years and is known for engine packages. They are currently working on 22 builds, but none as special as the classic Chevrolet they are bringing to the 2018 Battle of the Builders competition. The car features endless details that might be missed to the naked eye, but upon further inspection can be found. From the front bumper to the grille and trim, most of the details are handblocked. Featuring an Italian leather interior and a Bluetooth stereo that feels stock, Tom Nelson and his team kept the classic look and feel with hidden modern touches. This includes the fuel fill behind the taillight to keep a clean look for the entire vehicle. Learn more about the Classic Chevy’s custom finishes here:

Christian Borucki is bringing a fully restored ’59 Bonneville to the 2018 SEMA Show. The vehicle will have a one-of-a-kind custom chassis that was built specifically for him. Bumper-to-bumper, the vehicle is just under 20 ft. long. Borucki says the vehicle looked like swiss cheese when he first received it, and he had to build up and weld the exterior together. From Wilwood disc brakes, to an LS376 engine, everything that goes into the vehicle will be modern. According to Borucki, the car will drive like a Corvette, but look exactly like a ’59 Bonneville. Learn more about Borucki’s Restomod here:

Subscribe to SEMA Show’s YouTube Channel to see the latest builder interviews and more leading up to the 2018 SEMA Show.

By John Santos

Get a sneak peek into the cars of two Battle of the Builders (BOTB) competitors; both are bringing classic vehicles from the ’50s.   

Nelson Racing Engines has been in business for 15 years and is known for engine packages. They are currently working on 22 builds, but none as special as the classic Chevrolet they are bringing to the 2018 Battle of the Builders competition. The car features endless details that might be missed to the naked eye, but upon further inspection can be found. From the front bumper to the grille and trim, most of the details are handblocked. Featuring an Italian leather interior and a Bluetooth stereo that feels stock, Tom Nelson and his team kept the classic look and feel with hidden modern touches. This includes the fuel fill behind the taillight to keep a clean look for the entire vehicle. Learn more about the Classic Chevy’s custom finishes here:

Christian Borucki is bringing a fully restored ’59 Bonneville to the 2018 SEMA Show. The vehicle will have a one-of-a-kind custom chassis that was built specifically for him. Bumper-to-bumper, the vehicle is just under 20 ft. long. Borucki says the vehicle looked like swiss cheese when he first received it, and he had to build up and weld the exterior together. From Wilwood disc brakes, to an LS376 engine, everything that goes into the vehicle will be modern. According to Borucki, the car will drive like a Corvette, but look exactly like a ’59 Bonneville. Learn more about Borucki’s Restomod here:

Subscribe to SEMA Show’s YouTube Channel to see the latest builder interviews and more leading up to the 2018 SEMA Show.

By SEMA Editors

Located on the Skybridge between the Central Hall and South Hall at the west end of the Las Vegas Convention Center, the New Products Showcase is the No. 1 destination for buyers and media.

Rated as the No. 1 destination at the SEMA Show, the New Products Showcase makes it easy and affordable for exhibitors to promote their products—new or otherwise—to buyers and media during the event, October 30–November 2, in Las Vegas. All exhibitors are eligible to submit one product entry at no cost, with a nominal fee for additional products, and no limit on the total number of products entered. The fee for subsequent products increases from $75–$150 after October 5.

The Showcase, described by journalist KJ Jones from Diesel Power as “an impressive display of innovative aftermarket parts and accessories,” displays products in 12 market categories, and includes a “featured products” category for items that do not qualify as “new.”

“There are specific criteria that products must meet to qualify as new in the Showcase,” said Peter MacGillivray, SEMA vice president of events and business development. “We know that the product that many exhibitors want to highlight may not qualify as new, and the featured products category allows them to focus on the product of their choice and still benefit from the Showcase.”

Exhibitors participating in the New Products Showcase typically see more buyers and media visiting their booths, and they often receive more media coverage.

Located on the Skybridge between the Central Hall and South Hall at the west end of the Las Vegas Convention Center, the New Products Showcase is the No. 1 destination for buyers and media. It is open before the Show floor opens and stays open after the Show floor closes each day.

Additionally, visitors can easily connect with manufacturers that participate in the New Products Showcase by using scanners to create a personalized list of products they are interested in with information such as company name and booth location. Exhibitors also receive a lead list of visitors who scanned their product.

By SEMA Editors

Located on the Skybridge between the Central Hall and South Hall at the west end of the Las Vegas Convention Center, the New Products Showcase is the No. 1 destination for buyers and media.

Rated as the No. 1 destination at the SEMA Show, the New Products Showcase makes it easy and affordable for exhibitors to promote their products—new or otherwise—to buyers and media during the event, October 30–November 2, in Las Vegas. All exhibitors are eligible to submit one product entry at no cost, with a nominal fee for additional products, and no limit on the total number of products entered. The fee for subsequent products increases from $75–$150 after October 5.

The Showcase, described by journalist KJ Jones from Diesel Power as “an impressive display of innovative aftermarket parts and accessories,” displays products in 12 market categories, and includes a “featured products” category for items that do not qualify as “new.”

“There are specific criteria that products must meet to qualify as new in the Showcase,” said Peter MacGillivray, SEMA vice president of events and business development. “We know that the product that many exhibitors want to highlight may not qualify as new, and the featured products category allows them to focus on the product of their choice and still benefit from the Showcase.”

Exhibitors participating in the New Products Showcase typically see more buyers and media visiting their booths, and they often receive more media coverage.

Located on the Skybridge between the Central Hall and South Hall at the west end of the Las Vegas Convention Center, the New Products Showcase is the No. 1 destination for buyers and media. It is open before the Show floor opens and stays open after the Show floor closes each day.

Additionally, visitors can easily connect with manufacturers that participate in the New Products Showcase by using scanners to create a personalized list of products they are interested in with information such as company name and booth location. Exhibitors also receive a lead list of visitors who scanned their product.