By SEMA News Editors

Speedway Motors

Sportsman Wireless Race Car Scales

Take the stress away from setting up your chassis and suspension with this wireless, lightweight scale set in a foam padded storage case. Comes with an easy-to-read LCD controller with all the information you need on a single, backlit screen, the manufacturer said.

3-In. One-Piece Spoiler Kit, IMCA Northern SportMod

Designed to improve an IMCA SportMod’s stability and handling, this one-piece spoiler is approved for use in IMCA competition and made from durable aluminum with a wing to enhance your downforce and traction.

speedwaymotors.com

Demco Products

Foldable Fifth-Wheel Hitch

Demco Products recently launched the foldable Recon Stealth Gooseball-Mounted Fifth-Wheel Hitch, which has a patent-pending folding base that collapses into a small movable package with a simple motion, allowing operators to keep their truck bed open and reclaim their space when the hitch isn't in use.

demco-products.com

Releasing a new product? Contact editors@sema.org.

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Toriana Lokey, purchasing and import assistant at Morimoto Lighting/Hoonigan, as the network's newest #SheIsSEMA spotlight member. 

Lokey was nominated by her peer, Haley Keelin. Get to know Lokey through Keelin's interview with SEMA News below. 
 

SEMA News: How has Toriana contributed to her company?  

Haley Keelin: Tori is the kind of person who holds everything together without needing to be asked. As the purchasing and import assistant, she plays a huge role in keeping our operations running smoothly, but her impact goes far beyond just her title. From keeping our team organized and on track to navigating major transitions and growth, she's been the backbone of so much of our success.

She brings structure, clarity and an incredible sense of teamwork to everything she touches. On top of that, she brings energy and positivity into the workplace every single day. Tori genuinely cares about the people around her, and it shows in the way she works, the way she leads, and the culture she helps build. 

SN: How has Toriana shown leadership in the industry or business? 

HK: Tori leads in a way that isn't loud or flashy, but it's powerful. She consistently steps up beyond the scope of her role, helping to organize and lead company-wide events that bring people together and promote a positive, inclusive culture. These aren't part of her job description, but she treats them with just as much care and dedication as her core responsibilities. 

One example that stands out: Tori and I worked together on several internal events, and she was instrumental in every stage--planning, coordination, execution--you name it. Her attention to detail and calm, collected approach made the process not just successful, but enjoyable. She brings out the best in those around her, whether it's through logistics, team morale or just making sure no one is left behind. That's real leadership. 

SN: Tell us a success story that you can share about Toriana.   

HK: One of the most recent and impressive examples of Tori's leadership was during our warehouse transition. It was a massive undertaking. Our warehouse lead had just left the team, and we were tasked with transferring our entire inventory to new locations. It was the kind of project that could easily overwhelm anyone. 

But Tori didn't hesitate. She stepped up and took ownership of the process from start to finish. She coordinated logistics, kept the inventory organized, motivated the team and made sure everything moved forward without disrupting day-to-day operations. Thanks to her, what could have been a chaotic transition turned into a smooth and successful move. It's just one of many times she's proven how essential she is to our team. 

SN: How many years has Toriana been in the industry? 

HK: More than three years.  

SN: What quality do you admire most about Toriana and why? 

HK: The quality I admire most about Tori is her organizational skills, closely followed by her ability to brighten a room with her smile. She has a way of bringing structure and clarity to even the most chaotic situations. Whether it's managing vendor communications, keeping track of incoming shipments or coordinating internal timelines, Tori always seems to be two steps ahead. It's that level of organization that allows the rest of us to do our jobs with confidence. 

But what makes her truly special is that she pairs all of that precision and drive with warmth and positivity. Her smile is often the thing that reminds us, even in the middle of a long day, that we're all in it together. 

SN: Why do you think Toriana is a role model in the industry? 

HK: Because any woman in this industry would be lucky to mirror the work ethic, drive and determination that Tori brings to the table every single day. She doesn't just get the job done; she gets it done right with purpose and consistency. And she does it all while being someone people genuinely enjoy being around. 

Her ability to balance high performance with kindness, professionalism with personality, and structure with adaptability is what makes her such a standout. Tori sets the bar for what it means to lead by example. 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website. 

By Ashley Reyes

In partnership with Dale Carnegie, the SEMA Future Leaders Network (FLN) will host its Professional Development Program in May 2026 to help aftermarket professionals advance their communication skills. The program is open to all SEMA members.  

Happening May 14-15 at the SEMA Garage Detroit, the FLN Professional Development Program (PDP) will focus on Individual Communication, sharpening attendees' ability to connect, influence and lead effectively within the automotive aftermarket. Interactive lessons will provide a framework for addressing real-world communication barriers, while workshops and breakouts will encourage critical thinking, public speaking and effective decision making. 

"When teams communicate effectively, they achieve more together," said FLN Council Director Denise Waddingham. "This program gives participants a platform where they can share their unique communication challenges and develop solutions that work in real-world situations."   

After the course, attendees will know how to:   

• Communicate professionally and confidently in business situations.
• Engage others by building rapport, asking pertinent questions and listening.
• Build relationships and deal effectively with people in a multitude of scenarios.
• Gain cooperation and influence people, including direct reports, laterally and upward.
• Use emotional controls to sustain success.

In today's workplace, where diverse personalities, power dynamics and competing priorities are common, the FLN Professional Development Program provides tools to lead with clarity and confidence. Past participants have ranged from marketing leaders and business owners to product specialists and managers, all with varying goals for elevating their professional presence. 

Connect With Your Community  

Beyond the learning module, the FLN Professional Development Program offers an environment where SEMA members can network with peers who share the same passion. Unlike other professional development programs that cater to all industries, the PDP puts automotive professionals together to learn from each other, engage in knowledge-sharing and create lasting industry relationships.  

Registration Now Open  

Registration is now open at $960 per person for FLN Members and $1,060 for SEMA Members (non-FLN). The program includes the full training curriculum, a certificate of completion, three nights of hotel accommodations (May 13–15) and food and beverage during training. 

If you're ready to invest in your career and accelerate your leadership, the FLN Professional Development Program offers the best opportunity to learn, connect, and grow within the industry.  

Register today. 

By Ashley Reyes

The SEMA Motorsports Products & Media Council (MPMC) is accepting nominations for its Robert E. Petersen Media Award until Friday, January 2. Presented at the MPMC Media Trade Conference, in Anaheim, California, January 2026, the award honors a member of the media--whether in print, online or broadcast--who has made a significant contribution to the motorsports industry. 

Nominate a motorsports journalist here.  

"Journalists are pivotal to sharing the stories, excitement, and passion that exist within the racing industry," said Marcy Yanus, SEMA director of member engagement. "By nominating someone for this award, you can help make sure that our industry's storytellers are recognized for their achievements and celebrated for their work."  

Award criteria include:  

• Must be an automotive/motorsports journalist 
• Must be published in print or online 
• Must actively engage/support motorsports with positive content 
• Must support the MPMC and its mission 

If you know a motorsports journalist whose work is transforming the narrative of motorsports, now is the time to nominate them for this prestigious honor.  

Nominate here. 

By SEMA News Editors

From wild custom builds and real-life demos to packed aisles and unexpected moments, the 2025 SEMA Show delivered four days of nonstop energy in Las Vegas, November 4-7. This photo gallery captures the atmosphere, creativity and behind-the-scenes action that defined this year's event--from eye-catching booth displays and hands-on activations to the people, products and passion that make the SEMA Show unlike anything else in the automotive world. Explore some of the standout scenes and candid snapshots that brought the 2025 SEMA Show to life.

👉 Want even more behind-the-scenes 2025 SEMA Show coverage? Check out this playlist featuring ALL 31 HOURS of SEMA Live presented by AutoZone coverage here.

Next-Level Atmosphere & Crowds in 2025

Crowds, big names and top builds pack the halls at the 2025 SEMA Show.

Non-Stop Outdoor Drifting & Activations

The outdoor activations stay active all week with tire-smoking action and fan engagement.

SEMA Cruise

Crowds line the streets as the SEMA Cruise rolls out the SEMA Show's top Featured Vehicles.

SEMA Education

Industry professionals gather for in-depth training sessions during SEMA Education.

Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage or visit semashow.com.

The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola about the 2026 Board of Directors nominations, which are now open to SEMA members online here:

Dear SEMA Member,
As a valued member of the association, we invite your recommendations for industry leaders to serve on the SEMA Board of Directors.

Please take a moment to submit the name of an individual you believe would be an excellent candidate by completing and submitting a Nomination Form.

A strong board ensures strong leadership and an association that effectively serves its members. We encourage your participation in the nomination process--our industry has many exceptional professionals who would be a tremendous asset to the board, and your recommendations help bring these individuals to the attention of the nominating committee.
 

Nominations for the SEMA Board of Directors are due by January 5, 2026, at 5:00 p.m. PST.
 

Thank you for your engagement and continued support of the association.

Sincerely,

Mike Spagnola

SEMA President and CEO

This article was originally published on Tuesday, December 2.

By Ashley Reyes

SEMA member companies have a great opportunity to connect with the next generation of automotive talent by attending the upcoming Career Fair at the SEMA Garage Detroit. 

The career fair will take place Saturday, March 7, 2026, from 9:00 a.m.–2:30 p.m. EST and will be hosted by the Emerging Trends & Technology Network (ETTN) and Society of Automotive Engineers Southern California (SAE SoCal).  

The goal of the career fair is to unite aftermarket businesses and industry professionals with passionate students who are ready to enter the workforce. Company representatives will be able to share internship and job opportunities, offer career guidance and provide feedback on vehicles that the students are building for SAE Collegiate Design Competitions. Last year, more than 425 students from 30 colleges attended and this year is expected to be just as impactful.    

In addition to meeting students, attending the event is a powerful way to gain brand visibility and network with the broader aftermarket community. Attendees will also receive an exclusive tour of the SEMA Garage and its state-of-the-art equipment supporting product development. 

Attending the event is free for SEMA members and lunch will be provided.   

Reserve your table today. 

By SEMA News Editors
 

Porsche Opens New State-of-the-Art Parts and Technical Training Center in Fort Worth, Texas  
 

Porsche Cars North America (PCNA) has announced the opening of its new Parts Distribution Center and Technical Training Facility in Fort Worth, Texas. Strategically located in the heart of the country, the facility is designed to enhance service efficiency, support dealer operations, and provide advanced training for Porsche technicians across the region. In addition to these operational improvements, Porsche is investing in the local workforce, employing 21 full-time staff.

At more than 300,000 square feet, the new facility--Porsche's second-largest Porsche Distribution Center globally--will serve as an important logistics hub. Supporting same-day and next-day parts distribution across Texas and the larger region, the center will help dealers optimize vehicle service times and further improve customer satisfaction. Additionally, a newly launched nationwide shuttle network will connect all of Porsche's parts distribution centers, reducing reliance on third-party carriers, minimizing damage risk and enhancing freight security, said Porsche.

"This new hub reflects Porsche's dedication to excellence in service and customer support," said Glenn Garde, vice president of after-sales at PCNA. "By investing in Fort Worth, we're not only improving logistics and training capabilities, but also strengthening our connection to our dealer network."

"The Fort Worth Parts Center is a major milestone in our logistics strategy," added Brad Skoff, president of Porsche Logistics Services. "It allows us to deliver parts faster and more efficiently, while also creating meaningful jobs and economic impact in the region."

While logistics are a key focus, the center also features a next-generation training facility offering hands-on instruction for internal combustion, hybrid and battery electric vehicles (BEVs). With three classrooms and a workshop with three lifts, the center provides technicians with immersive, practical learning experiences. Porsche expects to train approximately 800 technicians annually through the Certified Porsche Technician Program (CPT).

For more information, visit the Porsche website.

Hennessey Announces Alex Roys as President

The Hennessey Group has announced the promotion of Alex Roys to president, overseeing all operations across Hennessey® Performance, Hennessey® Special Vehicles, and Tuner School®. Roys, who joined Hennessey in 2013, assumes the role effective immediately to lead day-to-day management of all the Group's activities. Company founder and CEO John Hennessey will continue to guide overall strategy and long-term vision.

Under Roys' operational leadership, Hennessey has expanded partnerships with Ford, General Motors and Stellantis. The brand has delivered some of the most powerful and sought-after builds in the industry, including The EXORCIST® Camaro ZL1, 1,000-horsepower Cadillac Escalade-V, RAM MAMMOTH® TRX and RHO, and high-performance Ford Venom® F-150, VelociRaptor® Raptor, and Super Venom® Mustang programs, said Hennessey.
 

"Alex has proven himself as a strong, capable leader who embodies the passion and performance spirit that defines our brand," said John Hennessey, founder and CEO. "His deep understanding of our customers and his commitment to innovation make him the ideal person to drive our next chapter of growth while preserving the Texas grit that got us here."
 

Roys' appointment comes at a time of record growth for Hennessey. In 2024, the Sealy-based company built more than 570 vehicles and is on track to triple production by the end of 2026. In August, Hennessey broke ground on a $15 million expansion at its Texas headquarters, adding capacity for vehicle production, Tuner School's hands-on education programs, and future growth of Hennessey Special Vehicles.
 

"Having worked across nearly every facet of the company, from washing cars to operations, I've gained a deep understanding of what makes Hennessey tick," said Roys, new president of The Hennessey Group. "This unique perspective has allowed me to streamline processes and ensure we remain agile, even as we scale. Moving fast is at the core of who we are both on the track and with running the business and I am very committed to pushing that forward as well as keeping our desire for excitement. I am thrilled to be continuing with an already brilliant leadership team, and together we will continue pushing the boundaries of what we can achieve while maintaining the culture of excellence that has always been at the heart of Hennessey."
 

Roys, a Texas A&M graduate, joined the company when Hennessey was a tight-knit team of just 15 employees. Over the past decade, he has held multiple key positions within the company, growing alongside the brand as it has expanded into one of the world's most respected hypercar builders and performance brands. Most recently, as chief operating officer, he played an instrumental role in helping streamline processes and expedite growth, supporting Hennessey's rise from a small, passionate group to a robust organization with over 140 employees and growing.
 

Beyond his leadership experience, Roys is a recognized enthusiast. Being an avid motorsports fan and skilled driver, he has a genuine passion for performance that goes beyond the boardroom. Whether he's leading a meeting, analyzing financials, or behind the wheel testing the latest Hennessey build on the track, Roys' hands-on approach and deep understanding of the automotive world give him a unique, expert perspective on everything the company does. His knowledge and enthusiasm for all things high-performance are central to Hennessey's ethos, helping drive the brand forward with authenticity and credibility.

Cosmo Tires Secures Three U.S. Federal Patents for Cutting-Edge Design & Technology
 

Cosmo Tires has announced three newly granted U.S. Federal Patents.
 

The GripIt XT Tread Design: Born in a Sketchbook, Perfected in the Wild

Cosmo Tires has officially received a U.S. Federal Design Patent for the tread design of its acclaimed GripIt XT Extreme All-Terrain tire. This tread wasn't born in a lab--it started as a hand-drawn sketch by Cosmo Tires CEO Tony Gonzalez and evolved over two years of engineering, torture-testing and fine-tuning until the tiger was ready to roar. The result? A tread pattern featuring Geometric Isolation™ technology that crushes the noise game--delivering a 20% quieter sound signature than Tier 1 competitors, said Cosmo.
 

Innovative Treadwear Indicator: Design Protection Earned
 

Cosmo's inventive Battery-Life-Style Treadwear Indicator has also been granted U.S. Design Patent protection. This smart, intuitive feature lets consumers instantly see how much tread life remains—no guesswork, no hassle, just Kool Kat clarity. It's a simple idea executed brilliantly, giving drivers real value every single mile, said Cosmo.
 

The Kurrent: EV-Ready, 70,000 Miles Strong, and Now Officially Patented in Style
 

The Kurrent, Cosmo's 70,000-mile premium touring tire and its first EV-Ready model, has been awarded a Federal Patent for its unique sidewall art. Designed by CEO Tony Gonzalez, the sidewall features a mesmerizing blend of sunbursts and lightning arrays that wrap the entire tire — delivering curb appeal that stands out, especially to female drivers who love performance and personality in equal measure.
 

For more information, visit the Cosmo Tires website.

Story and photos by Andreas Conradt, Automedia

Spy photographers have once again caught several upcoming vehicles undergoing testing, giving an early glimpse at what's to come before they officially debut.
 

Bentley Continues Development of Urban SUV

Bentley will enter the electric era in '26 with the unveiling of its first fully electric SUV, a compact luxury model aimed primarily at wealthy urban buyers, according to sources. The British manufacturer is promoting the newcomer as "The World's First Luxury Urban SUV," and plans to begin series production in '27.

The model represents a clear shift for Bentley, a brand long associated with large saloons and grand tourers. At less than 16 ft. in length, the new SUV is noticeably smaller than the company's traditional offerings. According to Bentley, the size is intentional: the vehicle is designed for navigating dense city streets while still offering enough battery capacity for comfortable trips into the countryside.

Bentley CEO Frank-Steffen Walliser says the car will feature a battery of "impressive size" and offer charging speeds "as good as anything on the market." However, he downplays the idea of long-distance EV travel for Bentley customers. "Bentley owners don't drive 1,000 kilometers in a day," he says. "That's something for truck drivers. Bentley owners take the plane."

The SUV will use the Porsche/Audi EV platform already employed in the Porsche Macan and Audi A6 and Q6 e-tron. In its current form, the platform supports up to 630 hp and an 800-V, 95 kWh battery capable of charging from 10% to 80% in 21 minutes, with a range of around 382 miles. Walliser suggests Bentley's version may surpass these figures, noting plans to "push the boundaries of charging speed, energy density, overall design and motor efficiency."

A final name has yet to be chosen. Bentley recently registered the trademarks Mayon and Barnato, either of which could be used.

Industry observers expect the SUV to launch first in China, where demand for premium electric vehicles is growing rapidly and SUVs remain highly popular, even in major cities.

Facelift Coming for Cupra Born

The long-awaited facelift for the Cupra Born has been spotted again testing in Spain. It is rumored to be a big upgrade coming alongside the new VW ID.3 and is expected to be revealed at the beginning of '26.

Visually, the new Cupra Born will be more oriented towards current models, such as the new Formentor or the new Tavascan. It is the first upgrade for the Cupra Born.

It is not yet clear whether we will also see new technology with the new models, according to sources. The focus is primarily on a new look and a new interior with higher-quality materials and fewer touch panels.

It will also be interesting to see what happens to the Cupra Born in the future. VW is not planning a new ID.3 when the MEB platform is phased out and is focusing on the electric Golf. Is Cupra possibly cancelling the Born and launching an electric Leon alongside the electric Golf? The VW brand hinted at this step last year.

By Ashley Reyes

The PRI Show, December 11-13 in downtown Indianapolis, provides dozens of conferences, seminars, social gatherings and more events to help the industry share new ideas. Among the activities are networking opportunities and events from PRI Education, SEMA Businesswomen's Network (SBN), Future Leaders Network (FLN), Motorsports Products and Media Council (MPMC) and Truck & Off-Road Alliance (TORA).  
 

Mark your calendars for the following events and RSVP to connect with your network.  
 

Student Program Industry Networking Breakfast  

Friday, December 12, at 7:45 a.m., Sagamore Ballroom 7  

As racing college students gear up to participate in the 2025 PRI Show Student Program, PRI is seeking industry professionals and companies to connect with future leaders and help them discover the diversity of career paths available and the skill sets needed to pursue a career in the automotive aftermarket. 

There is no cost or setup associated with this event. Simply reserve a table to enjoy breakfast with amazing students and discuss career opportunities.

RSVP here. 

SBN Gear-Up Girl Lunch  

Friday, December 12, at 11:45 a.m., Room 208 

Reserved only for women, this energetic lunch serves as a networking opportunity to give back and share advice with today's female youth. Attendees will help the next generation discover career pathways, build valuable connections and gain insights that can spark a rewarding future in the motorsports industry.

RSVP here.  

Networking Reception Hosted by the Future Leaders Network (FLN), Motorsports Products & Media Council (MPMC), and Truck & Off-Road Alliance (TORA)  

Friday, December 12, at 5:00 p.m., Wabash Ballroom 1 

This relaxed, social event will bring together industry leaders and friends to network and celebrate motorsports. Connect with peers, discover resources to support your business and witness the induction of the newest MPMC Hall of Fame member over complimentary hors d'oeuvres and drinks.

RSVP here.  

Not yet registered for the PRI Show? There's still time to attend the world's largest gathering of motorsports professionals. Click here and pick up your badge on-site.  

Already signed up? Start planning all your show activities with the PRI Show Planner (best for desktop) or the PRI Show App (best for mobile). Maximize your time in Indianapolis with easy access to the floorplan, exhibitor lists, upcoming events, expert-led educational sessions, can't-miss autograph sessions and a lot more.