By SEMA News Editors

Ford Offers Employee Pricing to All

Automaker Ford Motor Company has announced special employee pricing to United States citizens for the next two months. The announcement follows recent tariff changes put into place by the Trump administration (more on tariffs here).

See the Ford announcement below for the complete details, including terms and conditions.

In addition, Ford Motor Company has announced that Mike Aragon will join the company as president of integrated services. Aragon is an accomplished technology leader with 25 years of experience building high-growth software and services businesses for major brands.

For more information, visit ford.com.

ORACLE Lighting Breaks Ground on New Warehouse

ORACLE Lighting, an automotive lighting provider, has broken ground on a new facility in Metairie, Louisiana.

The multi-million-dollar investment will double the size of ORACLE's current footprint in Jefferson Parish, where the company is currently headquartered, the company said.

The expansion will retain 30 jobs and create 13 new direct jobs, with the project also generating approximately 400 construction jobs, according to the company.

Construction is expected to be completed in November 2025.

For more information, visit oraclelights.com.

Vintage Air Acquires A/C Solutions

Vintage Air, a manufacturer of high-performance air conditioning systems, has acquired ACS GROUP LLC, operating as A/C Solutions, a California-based provider of plug-and-play A/C kits tailored for European classics.

The acquisition enhances San Antonio, Texas-based Vintage Air's capabilities and expands its reach into BMW, Porsche and other European models, the company said.

"For years, we've had our sights set on breaking into the European car market," said Rick Love, president of Vintage Air. "A/C Solutions' specialized knowledge and reputation for premier quality components and systems make this acquisition an ideal gateway to connect with a passionate segment of enthusiasts we've long admired."

For more information, visit vintageair.com or acsolutions.co.

SPAL Automotive USA Welcomes Tom Longo as North America Aftermarket Sales Manager

SPAL Automotive USA, a provider of cooling solutions with United States operations based in Ankeny, Iowa, has appointed Tom Longo as North America aftermarket sales manager.

Longo brings more than 40 years of experience in the industry and will play a crucial role in driving SPAL's growth and innovation in the aftermarket sector, the company said.

In his new role, Longo will oversee aftermarket sales strategies, develop key partnerships and expand SPAL's presence in the North American market.

For more information, visit spalusa.com.

National Oak Distributors, Integrated Supply Network Merge

National Oak Distributors (NOD), an automotive paint, body and equipment (PBE) wholesale distributor headquartered in West Palm Beach, Florida, and Integrated Supply Network (ISN), a Lakeland, Florida-based automotive tool and equipment wholesale distributor, have completed a merger of the two businesses.

The merger will provide customers and suppliers with greater product choice, expanded geographic reach, broader distribution capabilities and access to additional value-added services and solutions, the companies said in a statement announcing the merger.

ISN is a portfolio company of Freeman Spogli, a strategic growth investor in the consumer and distribution sectors. ISN shareholders, including Freeman Spogli, will maintain a minority investment in the merged company. 

For more information, visit nationaloak.com or isnweb.com.

By SEMA News Editors

Housing reservations are now open for the 2025 SEMA Show, November 4-7, Las Vegas, including several properties with dedicated monorail stations. Get to the SEMA Show with ease and book your stay at a hotel along the monorail route:

• SAHARA 
• Westgate 
• Harrah’s/LINQ 
• Flamingo 
• Horseshoe/Paris 
• MGM Grand 

SEMA and onPeak have negotiated the best possible rates, giving Showgoers cost-saving benefits alongside a myriad of other perks, like fully flexible booking, possible hotel rewards points and group reservations at the best hotels in Las Vegas. SEMA Showgoers can only get the discounted rates when booking through the only official hotel provider, onPeak, here. 

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show. 

By Ellen McKoy 

Custom FN Customs' '72 Chevy Blazer, dubbed the K-5 Patriot, is a fully customized blend of off-road muscle and modern innovations. Entered in the 2023 TORA Feature Vehicle Program, the truck earned best-in-show honors.

For many builders, restylers and upfitters, the dream is to one day have their unique build displayed at the SEMA Show. For members of SEMA's Truck & Off-Road Alliance (TORA), the TORA Feature Vehicle Program provides that opportunity. 

The program is a centerpiece of TORA's activities at the Show.  Originally housed at the South Hall--then-home to truck and off-road accessories--the exhibit included one modified vehicle in the TORA booth, with up to five others in an outdoor display.  

When the West Hall opened, the program was relocated, expanded to a maximum of 10 vehicles and rebranded as the TORA Feature Vehicle Trail. The high-profile outdoor display is situated on the walkway between the West and North Halls. The customized trucks vying for an award are judged by Showgoers whose votes determine which vehicle will be named TORA Best in Show. 

But gaining a coveted spot isn't a slam dunk. Competition is stiff. Applicants are required to submit a detailed description of their vehicle along with products installed and photos. There's also a $1,500 premium feature vehicle fee, with $500 contributed to SEMA Cares, the association's fundraising arm that supports children's charities. 

Vehicle categories include lowered and lifted trucks, SUV, overlanding, off-road, CUV and UTV. Only those that meet TORA's stringent criteria--superior design, craftsmanship and quality--make the cut. Doing so earns not just bragging rights and acclaim for the builders but brand awareness for supporting manufacturers as well. 

For industry veteran Rick Wallen, owner of Custom FN Customs in Auburn, California, winning the TORA Best in Show Award not once, but twice, was the culmination of a long sought-after goal to gain recognition for his skills and talent. But the journey to top honors wasn't a straight shot. 

Persistence, Perseverance Pay Off 

For the second consecutive year, Rick Wallen's entry in the TORA program received the best-in-show award in 2024. Featuring cutting-edge upgrades and rugged durability, the customized Mitsubishi Delica Overland was on track to be the first overland van to tackle the Rubicon Trail.

A skilled master technician, mechanical engineer, painter, inventor, builder of Dark Horse Mustangs and marketing guru, Wallen has spent his entire career in the automotive industry. Although he had attended the Show for many years as a buyer, he'd had little success building relationships with exhibiting companies. 

"I had been attending SEMA for years and the one thing I wanted to do was to release a car at the Show. But I had no idea how this worked. So I just talked to manufacturers about bringing their products into my shop and our ability to create content for our media marketing channels, but very few were receptive." 

Nevertheless, his persistence was rewarded when he formed a relationship with Aero Exhaust. The timing couldn't have been better.  

Wallen's shop had embarked on a new build: a fully customized '72 Chevy Blazer blending classic off-road muscle and modern innovation. Featuring cutting-edge upgrades, the truck sports an array of suspension and off-road components along with a patriotic-themed custom wrap and paint, touchscreen infotainment center, roll cage, overlanding gear and military-style leather interior.  

With Aero's support, Wallen secured a display space at the 2022 SEMA Show. Though he encountered a delay en route and nearly lost his slot, the vehicle was ultimately placed with the Battle of the Builders. 

"We were very excited. We finally had a car at SEMA," said Wallen, who invited several manufacturers to check out the truck. "We wanted them to look at the vehicle to see what we were capable of producing and how their products could be showcased on our future builds." 

The effort paid off. Not long after, Wallen received an email from SEMA Council Director Denise Waddingham. "Denise said they'd seen the vehicle at the Show. She asked if I wanted to sign up for TORA and have a chance to showcase the vehicle and win an award at the 2023 Show," said Wallen. 

"We applied, we were selected and we won. It was a phenomenal feeling. We were so excited and so confident in our abilities that I told my guys we were going to come back and win consecutively." 

In 2024, Wallen entered a '93 Mitsubishi Delica Overland. Upfitted with more than 50 products that run the gamut from exterior and overlanding enhancements to suspension and chassis modifications to wheels, tires, brakes, drivetrain, engine and transmission upgrades, the truck earned Wallen and his team their second best-in-show award. 

Admittedly excited by the win, Wallen was especially proud of the acclaim he and his team received. "We said we'd win consecutively and it was a relief knowing what we accomplished. It showed our dedication to quality and detail. We had put so much time and effort into this build and winning the award created a huge amount of traction for us. Because the Delica is still manufactured and produced in Taiwan, we're getting calls from all over the world," he noted. 

"These cars have been produced from 1993 to current day and they have the same bodies. This means we can design a template off a '93 and still sell [parts] for current models. We're the only company that makes aftermarket products for the Delica." 

Other opportunities have come along in the past year or so as well, including a contract to manufacture laser-welded cat-back exhausts for Aero and a manufacturing partnership with Breezer Windows, which produces removable truck rear windows.  

In reflecting on his successes, Wallen is grateful for the exposure and recognition he's received through the TORA program but acknowledges there was a learning curve. "Now that I've done a lot of work with manufacturers, I understand it much better than I did. Initially, it was difficult because they're looking for wholesale distributors," said Wallen. 

"As a builder, I'm doing only single units. So it took a lot of effort for companies to understand what we can do with our skills and experience. We can take their newest product line, showcase it at SEMA, win an award and build their brand and prestige. It's a great opportunity for us and for them." 

What's next for Wallen? He's already planning how to make it three in a row. To learn more about the TORA program or to receive an application, email Waddingham at deniselw@sema.org. 

From the SEMA Washington, D.C., office

SEMA and PRI traveled to West Virginia to take part in the state's Motorsports and Adventure Travel Days on March 28-29, an annual event to educate policymakers, spark ideas and fuel discussions on expanding motorsports and adventure travel across the state.

More than 20 businesses showcased West Virginia's diverse motorsports landscape, highlighting its economic contributions and growing influence. From grassroots racing to off-road-adventure tourism, the industry brings more than $1.33 billion in economic output to the state and more than 5,300 jobs.

A SEMA and PRI delegation traveled to West Virginia for the state's annual Motorsports and Adventure Travel Days, pictured above (left to right): West Virginia. Delegate Gary Howell; Tom Deery, PRI; Tierra Hubbard, SEMA and PRI; Christian Robinson, SEMA and PRI; Jedediah Smith, Backroads of Appalachia; Greg Haas, Summit Point Motorsports Park; Tom Zielinksi, Z Performance; Maria Whatley, Chaos Off Road; AK Whatley, Chaos Off Road; West Virginia. State Del. Wayne Clark.

"Motorsports and Adventure Travel Days is an incredible opportunity for SEMA and PRI to increase industry awareness," said Christian Robinson, SEMA's senior director of state government affairs. "It allows us to build relationships with key industry players. When we bring together a strong coalition of businesses and advocates, legislators see firsthand the vast reach of motorsports and the communities it impacts across West Virginia."

With momentum building, the future of motorsports in West Virginia is looking brighter than ever. Events like these ensure the industry remains on the fast track to success, driven by collaboration, innovation and advocacy.

Photos by Perry Bennet, courtesy of West Virginia Legislature

From the SEMA Washington, D.C., office

SEMA and PRI traveled to West Virginia to take part in the state's Motorsports and Adventure Travel Days on March 28-29, an annual event to educate policymakers, spark ideas and fuel discussions on expanding motorsports and adventure travel across the state.

More than 20 businesses showcased West Virginia's diverse motorsports landscape, highlighting its economic contributions and growing influence. From grassroots racing to off-road-adventure tourism, the industry brings more than $1.33 billion in economic output to the state and more than 5,300 jobs.

A SEMA and PRI delegation traveled to West Virginia for the state's annual Motorsports and Adventure Travel Days, pictured above (left to right): West Virginia. Delegate Gary Howell; Tom Deery, PRI; Tierra Hubbard, SEMA and PRI; Christian Robinson, SEMA and PRI; Jedediah Smith, Backroads of Appalachia; Greg Haas, Summit Point Motorsports Park; Tom Zielinksi, Z Performance; Maria Whatley, Chaos Off Road; AK Whatley, Chaos Off Road; West Virginia. State Del. Wayne Clark.

"Motorsports and Adventure Travel Days is an incredible opportunity for SEMA and PRI to increase industry awareness," said Christian Robinson, SEMA's senior director of state government affairs. "It allows us to build relationships with key industry players. When we bring together a strong coalition of businesses and advocates, legislators see firsthand the vast reach of motorsports and the communities it impacts across West Virginia."

With momentum building, the future of motorsports in West Virginia is looking brighter than ever. Events like these ensure the industry remains on the fast track to success, driven by collaboration, innovation and advocacy.

Photos by Perry Bennet, courtesy of West Virginia Legislature

By SEMA News Editors

Registration is open for the SEMA Show Exhibitor Summit, the annual program for exhibitors to learn how to maximize their Show experience, returns to Las Vegas in 2025 with new dates: Wednesday, June 25, Thursday, June 26, and Friday, June 27 (travel date).

Register and view the 2025 SEMA Show Exhibitor Summit agenda and more details at semashow.com/exhibitor-summit.

For those that have already secured their SEMA Show booth, the Exhibitor Summit, which will take place at the Las Vegas Convention Center (LVCC) South Hall Skybridge, will lead exhibitors through the art of the exhibit, step-by-step, to maximize their SEMA Show experience at the LVCC later this year, November 4-7.

"Exhibiting at the SEMA Show is an art form with proven best practices and techniques that exhibitors can utilize to maximize their ROI. At the Exhibitor Summit across two days, you and your team will be armed with practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities," said Andy Tompkins, SEMA trade show director. "Just make it to Vegas, and we've got your SEMA Show planning covered. But hurry, space is limited, so register and secure your spot today!"

As the SEMA Show continues to evolve, the Summit provides exhibitors with effective lead generation and sales-building programs as well as the latest information on how to build brand visibility, media engagement and marketing reach.

To support this mission, prominent content creators and media members will share first-hand insights on how they approach covering the SEMA Show, revealing to exhibitors how they can maximize their booth's impact on the media. In addition, organizers will also provide tips on launching new products, free and low-cost sponsorship opportunities, and everything exhibitors need to know to save time and money at the SEMA Show. Those seeking booth design and layout direction will not be disappointed, as the SEMA Show team will also share ways to create the best possible booth presentation that aligns with a brand's specific goals and needs.

Longtime exhibitors may notice an earlier Exhibitor Summit date this year. This change was designed to bring more impact to the event, as it will provide exhibitors with more time to put event takeaways into an actionable exhibit plan.

Register to join the SEMA Show team in Vegas this June, and we'll handle the rest. Exhibitors enjoy complimentary registration, a two-night hotel stay (for up to two representatives from each exhibiting company), and select meals courtesy of SEMA.

View the agenda and register for the 2025 SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit.

Haven't signed up to exhibit at the 2025 SEMA Show yet? There is still time to secure your spot on the SEMA Show floor. Get ready to power your sales and marketing yearlong with a booth at the SEMA Show here.

Questions? Visit semashow.com/exhibitor or view key SEMA Show contacts here.

Story and photos by Andreas Conradt, Automedia

BMW X5 Gets Neue Klasse Design Update

As part of BMW's expansion of the Neue Klasse design to models not using the Neue Klasse architecture, the German brand was recently spotted testing the upcoming X5/iX5 SUV bearing the unmistakable Neue Klasse look.

Built on the CLAR platform, which can accommodate both electric and combustion powertrains, the midsize SUV is expected to be offered in both gas-powered and electric variants.

The prototype in new images captured by SEMA News sources show a vehicle that is much longer and wider than the previously spotted BMW iX3, as well as the Vision Neue Klasse X reveal. The split rear window, possibly followed by a fourth window in the rear quarter panel area, emphasizes the longer wheelbase. The headlights and the kidney grille, which is likely hidden under the heavy camo wrap, took inspiration from the Neue Klasse X design.

Although not immediately obvious, the prototype spied near the Arctic Circle features intriguing door handles that resemble those seen on the Neue Klasse concepts cars. These are positioned at the base of the door pillars.

The upcoming BMW X5 (G65) is expected to start production in Spartanburg, South Carolina, toward the end of 2026. The electric iX5 will feature the sixth-generation BMW eDrive technology introduced with the Neue Klasse. The same goes for the advanced driver assistance systems (ADAS), with no less than Level-3 autonomy features expected.

Porsche Prepares Cayenne Coupe EV at the 'Ring

Porsche was recently spotted testing the first-ever Cayenne Coupe electric vehicle (EV) at the Nürburgring.

The battery-powered Cayenne EV is expected to bear more than a passing resemblance to the gas-powered variant, according to sources. The Cayenne EV is also expected to ride on the same platform as the new Macan EV and will slot below the still unseen flagship electric SUV "K1" that Porsche has confirmed to arrive sometime in 2028 or 2029.

What's not going to change with the new generation Cayenne is the split of the range into the standard SUV and the Cayenne Coupe. While the first has been photographed in various locations throughout the last months, these are the best shots yet of the Coupe, which will hit dealers a couple of months after the SUV's debut.

While the two cars are virtually identical from front bumper to B-pillar, the Coupe features a sloping roofline with lower rear side doors and a very tiny rear side window. The entire back will be different, too, and give the Cayenne a much sportier appearance.

The electric Cayenne SUV will be an all-new vehicle for the Porsche brand, and we expect to see it debut in late 2025 as a '26 model. The coupe is believed to follow some six to 12 months later. As of now, there's no word on powertrain options, range or performance.

From the SEMA Washington, D.C., office

President Trump late Wednesday unveiled his reciprocal tariff plans at the White House, imposing via Executive Order (E.O.) a minimum 10% baseline tariff on imports from all countries (taking effect on Saturday, April 5) along with reciprocal tariffs on roughly 60 countries that subject the U.S. to tariff and non-tariff trade barriers (in effect on Wednesday, April 9).  

Tariffs are a complicated issue; SEMA is working to understand this evolving issue and update members with the best and latest information. Please take the survey above (also linked here) to provide valuable information to the D.C. team. If you have any additional questions, contact Eric Snyder in SEMA’s D.C. office at erics@sema.org.  
 

Here’s what we know so far: 

• The E.O. exempts several categories of items that have been recently subject to tariffs, including: 
   
  • Articles subject to 50 USC 1702(b) (IEEPA general exclusions for donations, goods in personal effects/baggage, information transfers, postal and other transactions that do not involve the transfer of anything of value); 
     
  • Steel/aluminum articles and autos/auto parts already subject to Section 232 tariffs; 
     
  • Copper, pharmaceuticals, semiconductors and lumber articles; 
     
  • All articles that may become subject to future Section 232 tariffs; 
     
  • Bullion; and 
     
  • Energy and other certain minerals that are not available in the United States
     
• The country-by-country reciprocal rates are assessed at approximately 50% of the Trump Administration's estimate of their combined tariffs/non-tariff barriers and taxes. The minimum tariff is 10%. (We’ve listed the country-by-country reciprocal tariff rates at the bottom of this article.)
   
• The E.O. allows President Trump to either increase reciprocal tariffs if a given country retaliates or decrease the tariffs if a country takes significant steps to remedy non-reciprocal trade elements and aligns with the U.S. on economic and national security matters. 
   

Resources 

• Executive Order: Regulating Imports with a Reciprocal Tariff to Rectify Trade Practices that Contribute to Large and Persistent Annual United States Goods Trade Deficits 
   
• Fact Sheet: President Donald J. Trump Declares National Emergency to Increase our Competitive Edge, Protect our Sovereignty, and Strengthen our National and Economic Security 
   
• Survey: Share How Tariffs Impact Your Business With SEMA 
   

Additional Action 

The Trump Administration also expanded upon the President’s March 26 E.O., which placed 25% tariffs on automobiles (effective on Thursday, April 3) and auto parts (effective on Saturday, May 3), by providing a listing of Harmonized Tariff Codes (HTS) that are covered by the tariffs. The HTS codes are provided on pages 9-12 here.  

Meanwhile, Automotive News published a list of products it anticipates will be impacted. 

Additionally, President Trump’s Wednesday, April 2, E.O. eliminates the duty-free de minimis treatment of imports from China and Hong Kong (imports under $800 were previously not subject to tariffs).  

• Executive Order: Further Amendment to Duties Addressing the Synthetic Opioid Supply Chain in the People’s Republic of China as Applied to Low-Value Imports 
   
• Fact Sheet: President Donald J. Trump Closes De Minimis Exemptions to Combat China’s Role in America’s Synthetic Opioid Crisis 
   

Individual Country Tariff Rates 

• E.U. - 20% 
• China - 34% 
• Vietnam - 46% 
• Taiwan - 32% 
• Japan - 24% 
• India - 26% 
• Switzerland- 31% 
• South Africa - 30% 
• Brazil - 10% 
• South Korea - 25% 
• Indonesia - 32% 
• Malaysia - 24% 
• Cambodia - 49% 
• United Kingdom - 10% 
• Bangladesh - 37% 
• Singapore - 10% 
• Israel - 17% 
• Philippines - 17% 
• Chile - 10% 
• Australia - 10% 
• Pakistan - 29% 
• Turkey - 10% 
• Sri Lanka - 44% 
• Colombia - 44% 
• Peru - 10% 
• Nicaragua - 18% 
• Norway - 15% 
• Costa Rica - 10% 
• Jordan - 20% 
• Dominican Republic - 10% 
• UAE - 10% 
• New Zealand - 10% 
• Argentina - 10% 
• Ecuador - 10% 
• Guatemala - 10% 
• Honduras - 10% 
• Madagascar - 47% 
• Myanmar (Burma) - 44% 
• Tunisia - 28% 
• Kazakhstan - 27% 
• Serbia - 37% 
• Egypt - 10% 
• Saudi Arabia - 10% 
• El Salvador - 10% 
• Cote d’Ivorie - 21% 
• Laos - 48% 
• Botswana - 37% 
• Trinidad and Tobago - 10% 
• Morocco - 10% 
• Moldova - 31% 
• Angola - 32% 
• Democratic Republic of the Congo - 11% 
• Jamaica - 10% 
• Mozambique - 16% 
• Paraguay - 10% 
• Zambia - 17% 
• Lebanon - 10% 
• Tanzania - 10% 
• Iraq - 39% 
• Georgia - 10% 
• Senegal - 10% 
• Azerbaijan - 10% 
• Cameroon - 11% 
• Uganda - 10% 
• Albania - 10% 
• Armenia - 10% 
• Nepal - 10% 
• Sing Maarten - 10% 
• Falkland Islands - 41% 
• Gabon - 10% 
• Kuwait - 10% 
• Togo - 10% 
• Suriname - 10% 
• Belize - 10% 
• Algeria - 30% 
• Oman - 10% 
• Uruguay - 10% 
• Bahamas - 10% 
• Lesotho - 50% 
• Ukraine - 10% 
• Bahrain - 10% 
• Qatar - 10% 
• Mauritius - 40% 
• Fiji - 32% 
• Iceland - 10% 
• Kenya - 10% 
• Liechtenstein - 37% 
• Guyana - 38% 
• Haiti - 10% 
• Bosnia and Herzegovina - 35% 
• Nigeria - 14% 
• Namibia - 21% 
• Brunei - 24% 
• Bolivia - 10% 
• Panama - 10% 
• Venezuela - 15% 
• North Macedonia - 33% 
• Ethiopia - 10% 
• Ghana - 10%  

Updated on Thursday, April 3.

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

President Trump late Wednesday unveiled his reciprocal tariff plans at the White House, imposing via Executive Order (E.O.) a minimum 10% baseline tariff on imports from all countries (taking effect on Saturday, April 5) along with reciprocal tariffs on roughly 60 countries that subject the U.S. to tariff and non-tariff trade barriers (in effect on Wednesday, April 9).  

Tariffs are a complicated issue; SEMA is working to understand this evolving issue and update members with the best and latest information. Please take the survey above (also linked here) to provide valuable information to the D.C. team. If you have any additional questions, contact Eric Snyder in SEMA’s D.C. office at erics@sema.org.  
 

Here’s what we know so far: 

• The E.O. exempts several categories of items that have been recently subject to tariffs, including: 
   
  • Articles subject to 50 USC 1702(b) (IEEPA general exclusions for donations, goods in personal effects/baggage, information transfers, postal and other transactions that do not involve the transfer of anything of value); 
     
  • Steel/aluminum articles and autos/auto parts already subject to Section 232 tariffs; 
     
  • Copper, pharmaceuticals, semiconductors and lumber articles; 
     
  • All articles that may become subject to future Section 232 tariffs; 
     
  • Bullion; and 
     
  • Energy and other certain minerals that are not available in the United States
     
• The country-by-country reciprocal rates are assessed at approximately 50% of the Trump Administration's estimate of their combined tariffs/non-tariff barriers and taxes. The minimum tariff is 10%. (We’ve listed the country-by-country reciprocal tariff rates at the bottom of this article.)
   
• The E.O. allows President Trump to either increase reciprocal tariffs if a given country retaliates or decrease the tariffs if a country takes significant steps to remedy non-reciprocal trade elements and aligns with the U.S. on economic and national security matters. 
   

Resources 

• Executive Order: Regulating Imports with a Reciprocal Tariff to Rectify Trade Practices that Contribute to Large and Persistent Annual United States Goods Trade Deficits 
   
• Fact Sheet: President Donald J. Trump Declares National Emergency to Increase our Competitive Edge, Protect our Sovereignty, and Strengthen our National and Economic Security 
   
• Survey: Share How Tariffs Impact Your Business With SEMA 
   

Additional Action 

The Trump Administration also expanded upon the President’s March 26 E.O., which placed 25% tariffs on automobiles (effective on Thursday, April 3) and auto parts (effective on Saturday, May 3), by providing a listing of Harmonized Tariff Codes (HTS) that are covered by the tariffs. The HTS codes are provided on pages 9-12 here.  

Meanwhile, Automotive News published a list of products it anticipates will be impacted. 

Additionally, President Trump’s Wednesday, April 2, E.O. eliminates the duty-free de minimis treatment of imports from China and Hong Kong (imports under $800 were previously not subject to tariffs).  

• Executive Order: Further Amendment to Duties Addressing the Synthetic Opioid Supply Chain in the People’s Republic of China as Applied to Low-Value Imports 
   
• Fact Sheet: President Donald J. Trump Closes De Minimis Exemptions to Combat China’s Role in America’s Synthetic Opioid Crisis 
   

Individual Country Tariff Rates 

• E.U. - 20% 
• China - 34% 
• Vietnam - 46% 
• Taiwan - 32% 
• Japan - 24% 
• India - 26% 
• Switzerland- 31% 
• South Africa - 30% 
• Brazil - 10% 
• South Korea - 25% 
• Indonesia - 32% 
• Malaysia - 24% 
• Cambodia - 49% 
• United Kingdom - 10% 
• Bangladesh - 37% 
• Singapore - 10% 
• Israel - 17% 
• Philippines - 17% 
• Chile - 10% 
• Australia - 10% 
• Pakistan - 29% 
• Turkey - 10% 
• Sri Lanka - 44% 
• Colombia - 44% 
• Peru - 10% 
• Nicaragua - 18% 
• Norway - 15% 
• Costa Rica - 10% 
• Jordan - 20% 
• Dominican Republic - 10% 
• UAE - 10% 
• New Zealand - 10% 
• Argentina - 10% 
• Ecuador - 10% 
• Guatemala - 10% 
• Honduras - 10% 
• Madagascar - 47% 
• Myanmar (Burma) - 44% 
• Tunisia - 28% 
• Kazakhstan - 27% 
• Serbia - 37% 
• Egypt - 10% 
• Saudi Arabia - 10% 
• El Salvador - 10% 
• Cote d’Ivorie - 21% 
• Laos - 48% 
• Botswana - 37% 
• Trinidad and Tobago - 10% 
• Morocco - 10% 
• Moldova - 31% 
• Angola - 32% 
• Democratic Republic of the Congo - 11% 
• Jamaica - 10% 
• Mozambique - 16% 
• Paraguay - 10% 
• Zambia - 17% 
• Lebanon - 10% 
• Tanzania - 10% 
• Iraq - 39% 
• Georgia - 10% 
• Senegal - 10% 
• Azerbaijan - 10% 
• Cameroon - 11% 
• Uganda - 10% 
• Albania - 10% 
• Armenia - 10% 
• Nepal - 10% 
• Sing Maarten - 10% 
• Falkland Islands - 41% 
• Gabon - 10% 
• Kuwait - 10% 
• Togo - 10% 
• Suriname - 10% 
• Belize - 10% 
• Algeria - 30% 
• Oman - 10% 
• Uruguay - 10% 
• Bahamas - 10% 
• Lesotho - 50% 
• Ukraine - 10% 
• Bahrain - 10% 
• Qatar - 10% 
• Mauritius - 40% 
• Fiji - 32% 
• Iceland - 10% 
• Kenya - 10% 
• Liechtenstein - 37% 
• Guyana - 38% 
• Haiti - 10% 
• Bosnia and Herzegovina - 35% 
• Nigeria - 14% 
• Namibia - 21% 
• Brunei - 24% 
• Bolivia - 10% 
• Panama - 10% 
• Venezuela - 15% 
• North Macedonia - 33% 
• Ethiopia - 10% 
• Ghana - 10%  

Updated on Thursday, April 3.

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

SEMA issued the following statement in response to the introduction of Senate and House resolutions to overturn California's Clean Air Act waiver for the state's Advanced Clean Cars II policy:

"LFG."

SEMA represents the specialty-equipment industry, a third of which are businesses that are entirely dependent on products for internal-combustion-engine (ICE) vehicles. To enact an ICE-vehicle ban through electric-vehicle (EV) mandates would represent a significant hit to the nation's economy by causing irreparable harm to an industry that annually delivers a $337 billion economic impact and supports more than 1.3 million American jobs through domestic manufacturing and sales.

In fact, 33% of the nation's automotive aftermarket industry is ICE-dependent, representing more than $100 billion in economic impact to the U.S. economy and impacting roughly 330,000 jobs.

SEMA in January was among the first organizations to call upon federal lawmakers to utilize their authority under the Congressional Review Act to overturn the Clean Air Act waiver granted in the final days of the Biden-Harris administration to authorize the state's Advanced Clean Cars II policy. California’s action represents a regulatory land grab that will kill the nation's economy by banning the sale of internal combustion engines in California and 11 other states.

And just this week, SEMA and a coalition of 335 small businesses from the automotive aftermarket urged House of Representatives and Senate leadership to hold votes to put an immediate stop to the implementation of the Advanced Clean Cars II regulation.

Background

SEMA is not anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans' rights to vehicle choice and the automotive aftermarket industry's ability to design, manufacture, and bring to market products that help solve the emissions challenge.

During the 2024 presidential campaign, SEMA, through its Driving Force Action SuperPAC, educated voters about the damaging impact of EV mandates and the profound importance of empowering the automotive aftermarket to develop innovative solutions to carbon emissions using American ingenuity.