Tue, 07/15/2025 - 16:16

By SEMA News Editors

 

DeatschWerks

X3 Series Pump Module for the '20-'25 A90 Supra, '21-'24 BMW M3/M4

DeatschWerks X3 Series Pump Module


DeatschWerks' new X3 Series Pump Module is designed to deliver a significant increase in flow while keeping all three pumps submerged for consistent fueling. According to the manufacturer, this system can provide a 260% increase over OEM Mk5 Supra and a 150% increase in power over OEM G8x M3/4. It's also designed to feature race-proven low-level pick up to 1/8-tank or less.

deatschwerks.com


Releasing a new product? Contact editors@sema.org.

Tue, 07/15/2025 - 12:56

By SEMA News Editors

 

WIMNA to Relaunch Charlotte Chapter Headed by Alba Colón
WIMNA logo

Women in Motorsports North America (WIMNA) has announced an event to relaunch its original Charlotte, North Carolina, chapter with industry powerhouse Alba Colón as the new chapter president. The Charlotte WIMNA chapter joins chapters in Detroit, Indianapolis, Monterey, Southern California and Seattle. 

WIMNA will host an event on Wednesday, July 30, from 6:00 p.m. to 8:00 p.m. EST at the Hendrick Motorsports headquarters in Charlotte, North Carolina. 

For more information, visit womeninmotorsportsna.com

 

NASCAR Cook Out Clash Returns to Historic Bowman Gray Stadium in 2026
NASCAR Cookout Clash logo

NASCAR has announced the Cook Out Clash will return to Bowman Gray Stadium in Winston-Salem, North Carolina, as the opening exhibition event for the 2026 season. FOX Sports will broadcast next year's race as it returns to the historic venue on Saturday, January 31, and Sunday, February 1.

"The City of Winston-Salem is deeply honored to have been chosen to host the 2026 Cook Out Clash," said City of Winston-Salem Mayor Allen Joines. "The 2025 race was an immensely successful event for all parties involved. We will work hard to ensure that the 2026 Cook Out Clash is even more successful."

Cook Out, one of the fastest-growing family-owned restaurant chains in the nation, will return as the entitlement partner for the 2026 Cook Out Clash at Bowman Gray Stadium.

Built in 1937, Bowman Gray Stadium, a quarter-mile short track, holds a special place in NASCAR history as the longest-running weekly race track. In 1949, Bill France Sr. and Alvin Hawkins, two founding fathers of NASCAR, introduced motorsports to the facility as the first weekly race track and the first paved race track on which NASCAR events were held. In 2024, NASCAR took over the long-term management of racing operations at Bowman Gray Stadium in partnership with the City of Winston-Salem, North Carolina. 

This year's Cook Out Clash was the first Cup Series race at the historic track since 1971. Chase Elliott, 2020 Cup Series champion, won this year's Cook Out Clash.

For more information and to get on the list to purchase tickets for the Cook Out Clash at Bowman Gray Stadium, visit NASCARClash.com.  


Got racing industry news? Releasing a new product? Contact editors@performanceracing.com. Read more racing industry news on performanceracing.com/industry-news.

Tue, 07/15/2025 - 12:45

By Ashley Reyes

TORA Feature Vehicle Trail SEMA Show

 

Applications for the SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase are open at this link, offering truck and off-road builders a one-of-a-kind opportunity to showcase their skills at a prime location during the 2025 SEMA Show.  

SEMA News recently spoke with Rick Wallen of Custom FN Customs about his experience participating in the Showcase and winning the TORA Feature Vehicle Best in Show award not just once, but two years in a row. Read on to learn how the Showcase helped elevate his business and why other builders should consider applying.

"Being a part of the TORA Feature Vehicle Showcase has been one of the most pivotal moments in the growth and evolution of our company. Over the last five years, we've experienced incredible transformation, and I credit a large part of that momentum to our involvement with TORA and the broader SEMA network.

"Our '72 Chevrolet Blazer, which received top honors as Best 4WD in the country at the 2023 SEMA Show, and our '93 Mitsubishi Delica, which took the spotlight at SEMA 2024, both served as catalysts that opened doors we never imagined. Today, we're proud to say that Custom FN Customs has grown into far more than a custom build shop--we now work directly with top manufacturers to develop brand-specific, commercialized content that's both creative and effective.

"In the last year alone, we've collaborated with large distributors and OEM manufacturers to bring new, cutting-edge manufacturing processes in-house. This includes the development of high-end, direct bolt-in exhaust systems and other innovative components, designed and built entirely within our facility.

"This growth also led us to expand into a new division: Breezer Windows, a game-changing product line we're excited to officially launch at SEMA 2025. None of this would've happened without the exposure, credibility and industry connections that the TORA Showcase provided.

"For anyone in the truck and off-road world who's wondering whether applying to the TORA Feature Vehicle Showcase is worth it--I can say without hesitation that it is. It's more than a display opportunity; it's a launchpad. It's a chance to get in front of the right eyes, to build real relationships, and to join a community that pushes you to elevate every detail of your craft.

"This industry thrives when we lift each other up--and that's exactly what TORA represents. If you're looking to build your brand, grow your network, and make a real impact, there's no better place to start than here."

Learn more about the TORA Feature Vehicle Showcase and apply at this link by Friday, August 1.

Tue, 07/15/2025 - 12:38

By Ashley Reyes

SEMA MPMC Media Trade Conference 2025 for 2026 registration in SEMA News


Registration for the 2026 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the aftermarket industry's premier conference for establishing connections between motorsports parts manufacturers and media professionals, is now open. Learn more and register at sema.org/mtc.

Taking place January 27-29 in Anaheim, California, the conference will unveil the latest news from top brands in the motorsports world, as they provide updates on new and innovative products spanning high-performance parts, safety equipment, fluids, maintenance and more.  

Unlike a traditional trade show, where exhibitors meet with buyers and resellers, the Media Trade Conference focuses on private 30-minute meetings between manufacturers and media. Manufacturers participate in more than 40 meetings over the course of three days, gaining valuable, curated connections with journalists, editors, writers, podcasters and content creators.  

"The Media Trade Conference is the only industry event where brands can meet one-on-one with both traditional media and established content creators that can help them promote their brands and products to mass audiences," said MPMC Director Marcy Yanus. "Our goal is to not only help our member manufacturers save time and money prospecting new partnerships but also discover how the media landscape is changing and leverage those insights to advance their business."  

Known for its speed-dating format, the MPMC Media Trade Conference makes it easy for exhibitors to share detailed information about their products, company updates and plans for the racing season. Media publish the content they collect on their channels year-round. To help attendees further their connections beyond the meetings, networking breaks and a reception are scheduled throughout the week. 

The Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members. Attendees can maximize their ROI by registering early. Early-bird pricing for exhibitors is $850 until September 8 and will increase to $950 beginning September 9. Media registration will open in September. Learn more and register at sema.org/mtc, and read a recap of the 2025 event here.

Tue, 07/15/2025 - 11:43

From the Washington, D.C., office

Moroso Performance Hosts Connecticut Lawmakers for SEMA News


The recent adjournment of Connecticut's legislative session provided an opportunity for Moroso Performance Products to host Senator Christine Cohen and Representative Aimee Berger-Girvalo for a tour of its headquarters in Guilford. Both lawmakers serve as co-chairs of the Transportation Committee, which plays a crucial role in shaping policies that impact the automotive aftermarket and motorsports industries.
 

Moroso Performance Hosts Connecticut Lawmakers for SEMA News


Connecticut's specialty equipment aftermarket contributes significantly to the state's economy, annually generating $3.79 billion in economic output, supporting more than 13,323 jobs, and providing $1.26 billion in wages and benefits.

The visit provided a valuable opportunity for the Moroso team to engage directly with legislators, highlight key industry issues, showcase innovation and discuss the opportunities and challenges facing the automotive aftermarket. The primary focus of the conversation centered on supporting local race track facilities, including efforts to protect them from frivolous lawsuits that threaten their viability and long-term operation. SEMA and PRI will continue our advocacy efforts during the next legislative session to ensure race tracks remain protected and motorsports can thrive in Connecticut and other states.
 

Moroso Performance Hosts Connecticut Lawmakers for SEMA News

Host Your Own Tour

Inviting your local lawmakers to tour your business is a powerful way to showcase your operations and team, strengthen relationships with decision-makers and advocate for the industry's policy priorities.  
 

Moroso Performance Hosts Connecticut Lawmakers for SEMA News


Visits like these are especially powerful when lawmakers see firsthand the craftsmanship, passion and hard work happening every day in small, family-run shops, which are the true backbone of the industry. It puts faces to the policies they debate and reminds them that behind every regulation are real people, jobs and communities.

Interested in hosting a lawmaker at your facility? SEMA's Government Affairs team is here to help make it happen. Please contact Tierra Hubbard, SEMA's senior manager for state government affairs, at tierrah@sema.org

Tue, 07/15/2025 - 11:43

From the Washington, D.C., office

Moroso Performance Hosts Connecticut Lawmakers for SEMA News


The recent adjournment of Connecticut's legislative session provided an opportunity for Moroso Performance Products to host Senator Christine Cohen and Representative Aimee Berger-Girvalo for a tour of its headquarters in Guilford. Both lawmakers serve as co-chairs of the Transportation Committee, which plays a crucial role in shaping policies that impact the automotive aftermarket and motorsports industries.
 

Moroso Performance Hosts Connecticut Lawmakers for SEMA News


Connecticut's specialty equipment aftermarket contributes significantly to the state's economy, annually generating $3.79 billion in economic output, supporting more than 13,323 jobs, and providing $1.26 billion in wages and benefits.

The visit provided a valuable opportunity for the Moroso team to engage directly with legislators, highlight key industry issues, showcase innovation and discuss the opportunities and challenges facing the automotive aftermarket. The primary focus of the conversation centered on supporting local race track facilities, including efforts to protect them from frivolous lawsuits that threaten their viability and long-term operation. SEMA and PRI will continue our advocacy efforts during the next legislative session to ensure race tracks remain protected and motorsports can thrive in Connecticut and other states.
 

Moroso Performance Hosts Connecticut Lawmakers for SEMA News

Host Your Own Tour

Inviting your local lawmakers to tour your business is a powerful way to showcase your operations and team, strengthen relationships with decision-makers and advocate for the industry's policy priorities.  
 

Moroso Performance Hosts Connecticut Lawmakers for SEMA News


Visits like these are especially powerful when lawmakers see firsthand the craftsmanship, passion and hard work happening every day in small, family-run shops, which are the true backbone of the industry. It puts faces to the policies they debate and reminds them that behind every regulation are real people, jobs and communities.

Interested in hosting a lawmaker at your facility? SEMA's Government Affairs team is here to help make it happen. Please contact Tierra Hubbard, SEMA's senior manager for state government affairs, at tierrah@sema.org

Thu, 07/10/2025 - 23:33

By Laura Pitts 

SEMA at the White House, Mike Spagnola President Trump CRA overturn EV mandates

 

When a sitting president invites you to the White House, it marks a moment of real significance—especially for industries rarely given a seat at the table. The nation's largest automakers may be no strangers to the halls of Washington, D.C., but the same can't be said for the specialty automotive aftermarket's small business owners and manufacturers, tuners, restorers and innovators, and that's part of what makes SEMA's recent invitation to the White House so significant.  

On a landmark day on June 12 in Washington, D.C., SEMA CEO Mike Spagnola, SEMA Senior Vice President of Public and Government Affairs Karen Bailey-Chapman and SEMA's Senior Director of Federal Government Affairs Eric Snyder stood among a select group of roughly 100 individuals invited to witness President Donald J. Trump sign a Congressional Review Act (CRA) that effectively overturned California's ban on the sale of new internal combustion engine (ICE) vehicles. It was a historic moment for the automotive world and a pivotal victory for the countless small businesses that make up the heart of SEMA's membership. 

While the repeal itself marks a significant policy shift, the weight of SEMA's presence at the East Room signing ceremony cannot be overstated.  

"There are rare moments when the president of the United States hosts guests for a public signing ceremony. It is often reserved for major pieces of legislation and a president's priority initiatives," said Bailey-Chapman. "The passage and signing of the CRA that repealed California's EV mandates was a historical moment, and SEMA was invited to be there." 

The stakes behind this legislation were enormous. More than one-third of the specialty aftermarket is ICE-dependent, representing more than a $100 billion impact on the U.S. economy and approximately 300,000 jobs. "SEMA brought a unique and credible voice to the table. We were the only group representing small, U.S.-based automotive manufacturers," and it was our job to make sure lawmakers, voters and communities understood what was truly on the line, Bailey-Chapman added. 
 

SEMA at the White House, Mike Spagnola President Trump CRA overturn EV mandates


SEMA News recently sat down with Spagnola to hear his perspective on what it was like to walk the halls of the White House on behalf of the specialty aftermarket industry. 

SEMA News: What was your reaction when you first got the invitation to the White House? 

Mike Spagnola: I was obviously shocked and surprised. I was actually on the way to Sacramento for the SEMA California Rally—literally in the car when I got the call. [For transparency, we] knew there was a possibility SEMA would be invited, but as more time passed, we weren't sure the ceremony was even going to happen. So, when I got the call, it was a real quick turnaround to change my travel plans; it was pretty exciting. Even on the airplane to D.C., I was thinking about the fact that I've never been to the White House. What a prestigious thing it was for SEMA to be invited to the White House to be part of a bill signing ceremony. It's huge, right? It's something we worked on for more than three years. Everybody rallied together to get us to this point, from every SEMA and PRI employee and members who saw that vision. It all came together.  

SN: Tell me about SEMA's campaign over the past three years. 

MS: America is built on innovation. We shouldn't stifle innovation—we should continue to let it grow. There's a lot of opportunity for electric vehicles (EVs) and hybrid and synthetic fuels, and low-emission fuels; hydrogen certainly has a future. SEMA members and America have all been built on innovation and design. Continuing to foster all technology, rather than the government picking one technology over another, that has always been our position. We really worked hard to get the word across that sweeping EV mandates were neither fair nor responsible to SEMA and its members. We're not against EVs; we think EVs are part of the future and that EV growth for SEMA could be tremendous. So, it was always with a lot of thought as to how we weave our way through the positioning of SEMA to say, "Look, we're for EVs. We just don't think the government should mandate one technology or another." And our message was clearly heard.  

 

SN: What was it like actually stepping into the White House? 

MS: We went through four or five different security gates—the security was amazing at their job. We had to get our IDs checked, of course, and our names were on the list, which was pretty exciting. And then just walking into the White House—the pomp and circumstance of it all was just incredible. A member of the military, in their full dress uniform, guided us along the way. There were military bands playing music at every turn; it gave you chills. To see the official portraits of Lincoln, Kennedy, Reagan; the grandeur of everything made me proud to be part of SEMA, proud to be an American. It made me reflect on how I ended up here—all my teachers growing up, from government lessons, auto shop lessons, business lessons—all that came to mind. And the support from SEMA members, staff—I was very reflective and grateful for all of it. I even thought about my family who came from Italy and settled here generations ago, and the steps they took to become American citizens—and it's almost like that culminated in my visit to the White House last month. And interestingly enough, this happened on the same day SEMA announced its new partnership with the Fédération Internationale de l'Automobile (FIA), so it was a big day. [Editor's note: Read the FIA announcement here.

SN: You mentioned that, politics aside, it was simply incredible to be in the White House among prestigious lawmakers. Can you tell us more about that?  

MS: We had to work on both sides of the aisle to get here. There were several senators and congressmen there that we knew. When they're all in one room like that, you realize the inroads we've made with so many people who shape our future. You start to understand the effort that goes into how the sausage is made. But the relationships we've been able to build—there are several legislators who are really car people and businesspeople. They understand how the rules and regulations they make can affect business. That only happens through developing relationships, sharing our story, at times being the squeaky wheel, making sure they understand our position and how their decisions affect our industry and the economic impact of those decisions.   

And while it was incredible to be in the White House, the more important thing is that we literally got an act of Congress to change the EV mandate. That rarely happens. You always hear, "It takes an act of Congress"—and we actually did it. That's going to be a highlight of my career. I've been in this industry for 50 years and I never anticipated something like that would happen.  

SN: Well said, Mike. Is there anything else to add that we haven't discussed yet?  

MS: This isn't the end. This is just the beginning. We don't rest on our laurels; we look to the future. We continue to fight for things that affect our industry. I think we have a stronger voice today than we've ever had. But that doesn't mean we can't get even stronger. Even changes in administrations—elections have consequences. They could work for us or against us. The battle never ends. Even with the current administration, there could be things that come up against us.  

SN: That said, what are the next legislative hurdles SEMA is looking at now?  

MS: Leno's Law is a state-level program that's had twists and turns and compromises along the way, but it's continuing to move forward. [Editor's note: Read the latest on Leno's Law here]. On the federal level, our three areas to focus on are the Right to Repair and Modify, making the motorsports tax credit permanent, and protecting motorized access to public lands. [Editor's note: Read the latest on Right to Repair and Modify here. Read the latest on the motorsports tax incentive bill here. Read the latest on protecting motorized access to public lands here.] 


Sidebar: Beyond the Significance  

Beyond the significance of the moment itself, the bill signing also marked a historic legislative milestone. For the first time since the Federal Clean Air Act was enacted in 1963, Congress formally acted to limit California's regulatory reach, drawing a line on the state's ability to impose emissions mandates that extend beyond its own borders. "This wasn't just about electric vehicles," said Karen Bailey-Chapman. "It was about restoring balance.  

"The automotive industry has been stuck in a regulatory 'ping-pong' match for nearly two decades," with policies changing every time the White House changes. That's no way to run a business or plan for the future, Bailey-Chapman said. "Congress's passage of the CRA sent a very clear message about California's exemption policy—one that provides the automotive industry more certainty going forward."  

And certainty in the market allows innovation to flourish.  

Thu, 07/10/2025 - 23:33

By Laura Pitts 

SEMA at the White House, Mike Spagnola President Trump CRA overturn EV mandates

 

When a sitting president invites you to the White House, it marks a moment of real significance—especially for industries rarely given a seat at the table. The nation's largest automakers may be no strangers to the halls of Washington, D.C., but the same can't be said for the specialty automotive aftermarket's small business owners and manufacturers, tuners, restorers and innovators, and that's part of what makes SEMA's recent invitation to the White House so significant.  

On a landmark day on June 12 in Washington, D.C., SEMA CEO Mike Spagnola, SEMA Senior Vice President of Public and Government Affairs Karen Bailey-Chapman and SEMA's Senior Director of Federal Government Affairs Eric Snyder stood among a select group of roughly 100 individuals invited to witness President Donald J. Trump sign a Congressional Review Act (CRA) that effectively overturned California's ban on the sale of new internal combustion engine (ICE) vehicles. It was a historic moment for the automotive world and a pivotal victory for the countless small businesses that make up the heart of SEMA's membership. 

While the repeal itself marks a significant policy shift, the weight of SEMA's presence at the East Room signing ceremony cannot be overstated.  

"There are rare moments when the president of the United States hosts guests for a public signing ceremony. It is often reserved for major pieces of legislation and a president's priority initiatives," said Bailey-Chapman. "The passage and signing of the CRA that repealed California's EV mandates was a historical moment, and SEMA was invited to be there." 

The stakes behind this legislation were enormous. More than one-third of the specialty aftermarket is ICE-dependent, representing more than a $100 billion impact on the U.S. economy and approximately 300,000 jobs. "SEMA brought a unique and credible voice to the table. We were the only group representing small, U.S.-based automotive manufacturers," and it was our job to make sure lawmakers, voters and communities understood what was truly on the line, Bailey-Chapman added. 
 

SEMA at the White House, Mike Spagnola President Trump CRA overturn EV mandates


SEMA News recently sat down with Spagnola to hear his perspective on what it was like to walk the halls of the White House on behalf of the specialty aftermarket industry. 

SEMA News: What was your reaction when you first got the invitation to the White House? 

Mike Spagnola: I was obviously shocked and surprised. I was actually on the way to Sacramento for the SEMA California Rally—literally in the car when I got the call. [For transparency, we] knew there was a possibility SEMA would be invited, but as more time passed, we weren't sure the ceremony was even going to happen. So, when I got the call, it was a real quick turnaround to change my travel plans; it was pretty exciting. Even on the airplane to D.C., I was thinking about the fact that I've never been to the White House. What a prestigious thing it was for SEMA to be invited to the White House to be part of a bill signing ceremony. It's huge, right? It's something we worked on for more than three years. Everybody rallied together to get us to this point, from every SEMA and PRI employee and members who saw that vision. It all came together.  

SN: Tell me about SEMA's campaign over the past three years. 

MS: America is built on innovation. We shouldn't stifle innovation—we should continue to let it grow. There's a lot of opportunity for electric vehicles (EVs) and hybrid and synthetic fuels, and low-emission fuels; hydrogen certainly has a future. SEMA members and America have all been built on innovation and design. Continuing to foster all technology, rather than the government picking one technology over another, that has always been our position. We really worked hard to get the word across that sweeping EV mandates were neither fair nor responsible to SEMA and its members. We're not against EVs; we think EVs are part of the future and that EV growth for SEMA could be tremendous. So, it was always with a lot of thought as to how we weave our way through the positioning of SEMA to say, "Look, we're for EVs. We just don't think the government should mandate one technology or another." And our message was clearly heard.  

 

SN: What was it like actually stepping into the White House? 

MS: We went through four or five different security gates—the security was amazing at their job. We had to get our IDs checked, of course, and our names were on the list, which was pretty exciting. And then just walking into the White House—the pomp and circumstance of it all was just incredible. A member of the military, in their full dress uniform, guided us along the way. There were military bands playing music at every turn; it gave you chills. To see the official portraits of Lincoln, Kennedy, Reagan; the grandeur of everything made me proud to be part of SEMA, proud to be an American. It made me reflect on how I ended up here—all my teachers growing up, from government lessons, auto shop lessons, business lessons—all that came to mind. And the support from SEMA members, staff—I was very reflective and grateful for all of it. I even thought about my family who came from Italy and settled here generations ago, and the steps they took to become American citizens—and it's almost like that culminated in my visit to the White House last month. And interestingly enough, this happened on the same day SEMA announced its new partnership with the Fédération Internationale de l'Automobile (FIA), so it was a big day. [Editor's note: Read the FIA announcement here.

SN: You mentioned that, politics aside, it was simply incredible to be in the White House among prestigious lawmakers. Can you tell us more about that?  

MS: We had to work on both sides of the aisle to get here. There were several senators and congressmen there that we knew. When they're all in one room like that, you realize the inroads we've made with so many people who shape our future. You start to understand the effort that goes into how the sausage is made. But the relationships we've been able to build—there are several legislators who are really car people and businesspeople. They understand how the rules and regulations they make can affect business. That only happens through developing relationships, sharing our story, at times being the squeaky wheel, making sure they understand our position and how their decisions affect our industry and the economic impact of those decisions.   

And while it was incredible to be in the White House, the more important thing is that we literally got an act of Congress to change the EV mandate. That rarely happens. You always hear, "It takes an act of Congress"—and we actually did it. That's going to be a highlight of my career. I've been in this industry for 50 years and I never anticipated something like that would happen.  

SN: Well said, Mike. Is there anything else to add that we haven't discussed yet?  

MS: This isn't the end. This is just the beginning. We don't rest on our laurels; we look to the future. We continue to fight for things that affect our industry. I think we have a stronger voice today than we've ever had. But that doesn't mean we can't get even stronger. Even changes in administrations—elections have consequences. They could work for us or against us. The battle never ends. Even with the current administration, there could be things that come up against us.  

SN: That said, what are the next legislative hurdles SEMA is looking at now?  

MS: Leno's Law is a state-level program that's had twists and turns and compromises along the way, but it's continuing to move forward. [Editor's note: Read the latest on Leno's Law here]. On the federal level, our three areas to focus on are the Right to Repair and Modify, making the motorsports tax credit permanent, and protecting motorized access to public lands. [Editor's note: Read the latest on Right to Repair and Modify here. Read the latest on the motorsports tax incentive bill here. Read the latest on protecting motorized access to public lands here.] 


Sidebar: Beyond the Significance  

Beyond the significance of the moment itself, the bill signing also marked a historic legislative milestone. For the first time since the Federal Clean Air Act was enacted in 1963, Congress formally acted to limit California's regulatory reach, drawing a line on the state's ability to impose emissions mandates that extend beyond its own borders. "This wasn't just about electric vehicles," said Karen Bailey-Chapman. "It was about restoring balance.  

"The automotive industry has been stuck in a regulatory 'ping-pong' match for nearly two decades," with policies changing every time the White House changes. That's no way to run a business or plan for the future, Bailey-Chapman said. "Congress's passage of the CRA sent a very clear message about California's exemption policy—one that provides the automotive industry more certainty going forward."  

And certainty in the market allows innovation to flourish.  

Thu, 07/10/2025 - 23:28

By SEMA News Editors

SEMA Show Battle of the Builders 2025 entries now open

The best builds. The boldest customizations. Do you have what it takes to be the next Battle of the Builders champion? There's only one way to find out!

 

Every year, the best builds and the boldest customizations face-off in the industry's leading vehicle competition to see who will be crowned the next Battle of the Builders Presented by Mothers champion. Think you have what it takes? There's only one way to find out! 

Applications are open for the 2025 SEMA Battle of the Builders Presented by Mothers at semabotb.com. All builders with a vehicle displayed at the 2025 SEMA Show may enter the competition at semabotb.com before the deadline on October 17, 2025.

The 2025 SEMA Battle of the Builders (BOTB) will recognize class champions as the best in four categories:

  • Hot Rod & Hot Rod Truck
  • 4 Wheel Drive & Off-Road
  • Sport Compact, Import Performance, Luxury & Exotic
  • Young Guns

Only one of the class champions will be crowned the overall BOTB champion during this year's SEMA Show, November 4-7, Las Vegas.

"[To] be crowned the 2024 SEMA Battle of the Builders overall winner [is] an amazing accolade. The competition every year is incredibly fierce, and we've been following it for years. Some of the people we look up to the most in the industry have won this award, so to appear alongside those people is really incredible," said Noah Alexander, who secured the overall win in 2024 with his '68 Dodge Charger. "The best for us was the incredible people we met. It was just amazing to talk to all of these other builders and hear what they do."

Industry experts will review all qualifying applications, including vehicle descriptions and photos. On Monday, November 3, prior to the official opening of the 2025 SEMA Show, the SEMA Battle of the Builders Judges will walk the show floor looking at dozens of Battle of the Builders entries up close and in person. Judges will then select the Top 40 finalists in the competition (10 from each category). After the Top 40 finalists are announced, the Top 10 from the Young Guns category will compete on Wednesday, November 5, in their own competition to determine their Top 3 finalists.  At the same time, the Judges will narrow down the Top 3 from the other three categories to round out the Overall Top 12 finalists (three from each category). On Thursday, November 6, the Top 12 finalists then become the judges and select from amongst themselves who are the Top 4 category winners and who is named the Top Overall Builder of the SEMA BOTB.

Battle of the Builders Young Guns Category

Supporting and inspiring young builders is crucial to the future of the automotive specialty-equipment market. The BOTB Young Guns category is designed to encourage young builders to pursue their passions and shine the light on the up-and-coming builders.

"Young Guns" is a designation within the overall BOTB competition to recognize builders who are under the age of 29 (as of November 7, 2025). Those who meet the criteria and have selected the Young Guns category on the online application are eligible to participate. In addition, all eligible Young Guns applicants who have submitted their online application before August 15, 2025, may be selected to compete in one or more virtual regional Golden Ticket competitions for the chance to win a Golden Ticket SEMA Show prize package. The eligible Young Guns applicants who have been selected for this will be contacted separately by the BOTB operations team via email or phone.

For more information and to apply, visit semabotb.com. For the complete BOTB Terms and Conditions, visit here.


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $75 per person through Friday, September 26. Starting September 27, the rate increases to $100 for both online and onsite registration. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

For updates on SEMA Fest, the one-day musical and motorsports festival on Friday, November 7, or to purchase "SEMA Show Friday – Open to the Public" tickets, visit semafest.com.

Thu, 07/10/2025 - 20:59

From the SEMA Washington, D.C., office

Aisles of cars for automotive tariffs article SEMA News

 

President Trump's self-imposed July 9 deadline to strike new deals with international trade partners has come and gone with new developments for American businesses to be mindful of, including new tariffs effective starting in August for several countries unless they come to a trade agreement with the United States in July. Here's the latest: 

• Deadline Passes, with Extension. On July 7, the President issued an Executive Order, "EXTENDING THE MODIFICATION OF THE RECIPROCAL TARIFF AGEEEMENTS," which moved the tariff compliance deadline from July 9 to August 1, giving countries additional time to negotiate new reciprocal tariff agreements with the United States or face increased tariffs (currently 10% for most countries).   

  • According to President Trump and Treasury Secretary Scott Bessent, there will be no further extensions for international trading partners.  

• Tariff Letters Issued to 14 countries. President Trump sent letters outlining duties on imported goods with rates ranging from 25% to 40% that will take effect on August 1 unless bilateral agreements are agreed upon. 

  • Targeted countries include Japan, South Korea, Malaysia, Thailand, Indonesia, Bangladesh and others that are integral to the global supply chain for vehicles, electronics, rubber components and aftermarket systems. 

• New Tariff Rates Impact Vehicle and Part Suppliers. Several nations that received tariff letters are top exporters of parts, including: 

  • Japan and South Korea (25%)– key sources of original equipment and aftermarket engine components, transmission systems, sensors and electronics. 
  • Thailand (36%) and Malaysia (25%) – major producers of rubber products, lighting, air conditioning units and moldings. 
  • Indonesia (32%) and Bangladesh (35%) – increasingly involved in manufacturing electrical harnesses, plastic housings, and interior trim. 
  • The application of 25% to 40% tariff rates on imports from these countries could drive up costs on critical parts used throughout the aftermarket, from engine rebuild kits and brake components to wiring systems and infotainment upgrades. 
  • Additional new tariff rates outlined in President Trump's letters include South Africa (30%), Kazakhstan (25%), Laos (40%), Myanmar (40%), Tunisia (25%), Bosnia and Herzegovina (30%), Serbia (35%) and Cambodia (36%). 

• Additional letters outlining new tariff rates issued on July 9.  

  • According to the AP, President Trump issued tariff letters to Libya, Iraq, Algeria and Sri Lanka (30%), Moldova and Brunei (25%), and the Philippines at 20%. He also announced that exports from Brazil would be met with 50% tariffs starting on August 1. 

• Copper Tariff Threat. President Trump has floated the possibility of a 50% tariff on copper, which is essential to automotive wiring, motor windings, EV powertrains and thermal systems. 

• Electronics and Chipsets. The White House has suggested further tariffs may be levied on semiconductors, sensors, and other “strategic electronics.” These components are vital for Advanced Driver Assistance System (ADAS) recalibration tools, engine control units (ECUs), and aftermarket diagnostic systems.  

• Impacted Nations Respond. Japan and South Korea have moved quickly to open new trade talks in hopes of securing exemptions or reduced rates.  

  • Malaysia and Thailand have pushed back, but optimism remains that the two countries will reach an accord ahead of August 1.  
  • The European Union (EU) is racing to finalize a broader agreement that could prevent across-the-board tariffs on components sourced from EU member states. 
  • Australia—a key supplier of copper and lithium—maintains it is seeking clarification on whether new duties could affect exports tied to EV battery components and wiring harnesses or if it’ll remain limited to pharmaceuticals.  
What Comes Next 

Unless significant trade concessions are made, August 1, will mark a new phase of tariff enforcement on imports, including vehicle-related parts and components. The U.S. Trade Representative’s (USTR) office is expected to release further implementation guidance within the next two weeks. 

We will continue to monitor developments closely and provide members with updates and policy briefings as further information becomes available. 

Further Reading 

White House Fact Sheet: President Donald J. Trump Continues Enforcement of Reciprocal Tariffs and Announces New Tariff Rates

Questions? Contact Juan Mejia, SEMA's senior manager for federal government affairs, at JuanM@sema.org. 

 

This story was originally published on Thursday, July 10.

 

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